We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
In this webinar with Marketing Depot, David Forman, Competitive Intelligence Expert @ Adthena, & Tony Verre, VP of eCommerce @ The Integer Group will discuss how to identify, combat and outmarket competition this holiday season.
- Identify how different shopping trends are from 2019 and what to expect this year
- Prioritize ad spend to take advantage of new opportunities by monitoring your competitors, including Amazon
- Leverage search to identify changing customer needs and expectations at the right time