Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 20.75 |
| getyourguide.com | 17.03 |
| tripadvisor.com | 11.66 |
| go.com | 7.1 |
| groupon.com | 6.27 |
| esbnyc.com | 3.6 |
| booking.com | 3.12 |
| klook.com | 2.32 |
| expedia.com | 2.07 |
| headout.com | 1.88 |
| others | 24.2 |
- viator.com - 20.75%
- getyourguide.com - 17.03%
- tripadvisor.com - 11.66%
- go.com - 7.1%
- groupon.com - 6.27%
- esbnyc.com - 3.6%
- booking.com - 3.12%
- klook.com - 2.32%
- expedia.com - 2.07%
- headout.com - 1.88%
- others - 24.2%
Copyright © Adthena. All rights reserved.
Viator leads with 20.75% click share, followed by GetYourGuide at 17.03%. Others collectively hold 24.2%, showcasing diverse competition in the travel PPC landscape.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | tripadvisor.com | esbnyc.com | groupon.com | go.com | klook.com | expedia.com | booking.com | headout.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 19.66% | 18.63% | 8.71% | 3.15% | 8.28% | 5.22% | 2.6% | 1.77% | 2.96% | 2.08% |
| 2026/04/02 | 23.08% | 18.52% | 9.46% | 1.6% | 9.8% | 4% | 1.79% | 1.89% | 2.98% | 2.15% |
| 2026/04/03 | 21.51% | 18.44% | 9.64% | 2.04% | 8.02% | 4.64% | 1.64% | 1.95% | 3.38% | 2.29% |
| 2026/04/04 | 19.35% | 16.9% | 8.07% | 3.56% | 8.55% | 3.93% | 1.31% | 3.57% | 2.83% | 2.16% |
| 2026/04/05 | 21.05% | 16.06% | 8.71% | 4.93% | 7.82% | 4.66% | 1.57% | 3.05% | 2.5% | 1.93% |
| 2026/04/06 | 21.56% | 18.27% | 9.24% | 3.18% | 8.16% | 5.05% | 1.92% | 2.16% | 2.86% | 1.76% |
| 2026/04/07 | 21.43% | 18.33% | 10.53% | 1.08% | 9.16% | 5.49% | 2.52% | 1.63% | 3.01% | 3.1% |
| 2026/04/08 | 18.98% | 18.56% | 8.96% | 2.81% | 8.35% | 4.96% | 2.33% | 2.42% | 3.04% | 3.06% |
| 2026/04/09 | 21.09% | 19.07% | 8.2% | 2.3% | 9.07% | 4.41% | 2.76% | 2.35% | 2.16% | 2.81% |
| 2026/04/10 | 20.83% | 17.46% | 8.9% | 4.52% | 7.92% | 4.42% | 2.53% | 2.7% | 2.36% | 2.76% |
| 2026/04/11 | 20.71% | 17.78% | 9.73% | 3.73% | 8.44% | 4.54% | 2.18% | 3.05% | 3.06% | 1.6% |
| 2026/04/12 | 20.97% | 17.7% | 9.54% | 3.13% | 6.09% | 4.29% | 2.08% | 3.19% | 3.18% | 2.11% |
| 2026/04/13 | 21.54% | 18.74% | 8.86% | 2.02% | 6.11% | 4.8% | 1.92% | 2.82% | 3.81% | 2.54% |
| 2026/04/14 | 22.29% | 16.33% | 8.32% | 2.11% | 6.98% | 5.12% | 2.86% | 2.43% | 3.57% | 3.35% |
| 2026/04/15 | 23.42% | 15.96% | 10.13% | 3.18% | 6.38% | 4.76% | 2.18% | 2.47% | 4.38% | 1.43% |
| 2026/04/16 | 24.44% | 16.18% | 8.62% | 5.17% | 6.42% | 4% | 2.31% | 2.04% | 3.02% | 1.38% |
| 2026/04/17 | 22.53% | 17.61% | 8.63% | 4.42% | 6.1% | 3.81% | 2.04% | 3.3% | 3.04% | 2.02% |
| 2026/04/18 | 23.21% | 16.1% | 7.68% | 4.78% | 6.69% | 3.84% | 2.23% | 4.17% | 2.77% | 1.9% |
| 2026/04/19 | 20.91% | 16.1% | 8.71% | 3.87% | 7.2% | 3.13% | 2.58% | 4.99% | 2.84% | 1.96% |
| 2026/04/20 | 23.23% | 19.6% | 9.64% | 2.61% | 5.65% | 4.31% | 2.66% | 2.22% | 3.05% | 2.91% |
| 2026/04/21 | 23.01% | 20.48% | 9.72% | 3.09% | 5.92% | 4.04% | 2.72% | 1.71% | 2.61% | 2.95% |
| 2026/04/22 | 24.25% | 20.96% | 10.54% | 1.5% | 5.72% | 4.04% | 2.33% | 2.05% | 2.98% | 2.22% |
| 2026/04/23 | 21.56% | 19.05% | 11.56% | 2.97% | 5.61% | 4.06% | 2.48% | 2.6% | 3.11% | 3.29% |
| 2026/04/24 | 23.61% | 8.65% | 13.33% | 2.88% | 6.36% | 4.81% | 3.04% | 3.17% | 4.11% | 3.08% |
| 2026/04/25 | 22.04% | 8.5% | 12.68% | 4.3% | 6.09% | 4.47% | 2.74% | 3.08% | 4.16% | 3.7% |
| 2026/04/26 | 20.07% | 16.73% | 11.75% | 3.7% | 5.95% | 4.55% | 2.27% | 3.13% | 3.3% | 2.29% |
| 2026/04/27 | 20.1% | 17.85% | 11.44% | 1.57% | 4.85% | 5.68% | 2.83% | 3.53% | 2.95% | 2.57% |
| 2026/04/28 | 20.56% | 17.15% | 12.23% | 2.7% | 5.28% | 5.34% | 3.48% | 3.19% | 2.96% | 2.26% |
| 2026/04/29 | 21.55% | 18.31% | 12.04% | 3.31% | 5.58% | 3.64% | 2.77% | 2.63% | 3.4% | 1.54% |
| 2026/04/30 | 22.35% | 17.69% | 14.05% | 5.02% | 4.33% | 3.5% | 2.9% | 2.15% | 2.08% | 1.9% |
- viator.com
- getyourguide.com
- tripadvisor.com
- esbnyc.com
- groupon.com
- go.com
- klook.com
- expedia.com
- booking.com
- headout.com
Copyright © Adthena. All rights reserved.
Viator.com led April with a steady rise, peaking mid-month. GetYourGuide.com fluctuated, dipping sharply late month. TripAdvisor.com surged, ending strong. ESBNYC.com and Groupon.com showed mixed trends. Go.com and Klook.com remained stable. Expedia.com and Booking.com had minor fluctuations. Headout.com ended with a slight decline.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 785 |
| 2026/04/02 | 801 |
| 2026/04/03 | 844 |
| 2026/04/04 | 860 |
| 2026/04/05 | 834 |
| 2026/04/06 | 797 |
| 2026/04/07 | 815 |
| 2026/04/08 | 799 |
| 2026/04/09 | 830 |
| 2026/04/10 | 825 |
| 2026/04/11 | 841 |
| 2026/04/12 | 797 |
| 2026/04/13 | 816 |
| 2026/04/14 | 788 |
| 2026/04/15 | 804 |
| 2026/04/16 | 753 |
| 2026/04/17 | 786 |
| 2026/04/18 | 847 |
| 2026/04/19 | 826 |
| 2026/04/20 | 789 |
| 2026/04/21 | 806 |
| 2026/04/22 | 850 |
| 2026/04/23 | 848 |
| 2026/04/24 | 859 |
| 2026/04/25 | 885 |
| 2026/04/26 | 873 |
| 2026/04/27 | 828 |
| 2026/04/28 | 812 |
| 2026/04/29 | 861 |
| 2026/04/30 | 834 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, starting at 785 and peaking at 885. The month concluded with 834, reflecting a vibrant competitive landscape.
