Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| go.com | 15.99 |
| viator.com | 6.47 |
| expedia.com | 5.27 |
| esbnyc.com | 4.81 |
| rockefellercenter.com | 3.71 |
| 911memorial.org | 2.92 |
| cheapcaribbean.com | 2.91 |
| tripadvisor.com | 2.36 |
| qatarairways.com | 2.12 |
| booking.com | 1.98 |
| others | 51.46 |
- go.com - 15.99%
- viator.com - 6.47%
- expedia.com - 5.27%
- esbnyc.com - 4.81%
- rockefellercenter.com - 3.71%
- 911memorial.org - 2.92%
- cheapcaribbean.com - 2.91%
- tripadvisor.com - 2.36%
- qatarairways.com - 2.12%
- booking.com - 1.98%
- others - 51.46%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 51.46% click share, while ‘go.com’ leads individual domains at 15.99%.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | go.com | viator.com | esbnyc.com | booking.com | vrbo.com | tripadvisor.com | airbnb.com | rockefellercenter.com | universalorlando.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 4.94% | 9.08% | 8.51% | 2.5% | 2.36% | 3.05% | 4.34% | 2.5% | 1.89% | 7.39% |
| 2025/11/02 | 5.28% | 6.58% | 9.27% | 2.48% | 1.63% | 2.64% | 4.85% | 3.67% | 1.68% | 3.86% |
| 2025/11/03 | 5.11% | 6.04% | 8.63% | 5.16% | 1.89% | 3.5% | 3.7% | 2.38% | 2.89% | 0.41% |
| 2025/11/04 | 5.12% | 9.38% | 9.69% | 3.77% | 1.61% | 2.23% | 4.24% | 1.83% | 2.83% | 3.59% |
| 2025/11/05 | 5.83% | 10.75% | 9.27% | 2.65% | 2% | 2.68% | 4.19% | 2.17% | 2.53% | 1.66% |
| 2025/11/06 | 6.07% | 5.89% | 11% | 4.74% | 1.71% | 2.46% | 4.58% | 2.82% | 3.45% | 0.24% |
| 2025/11/07 | 5.83% | 11.07% | 8.3% | 4.29% | 2.41% | 3.27% | 3.41% | 2.5% | 2.84% | 4.1% |
| 2025/11/08 | 6.76% | 9.88% | 8.64% | 3.23% | 1.86% | 4.84% | 3.14% | 3.37% | 3.55% | 1.72% |
| 2025/11/09 | 7.96% | 7.7% | 9.86% | 2.86% | 2.52% | 3.65% | 1.87% | 3.52% | 4.08% | 1.71% |
| 2025/11/10 | 6.07% | 13.99% | 9.59% | 2.82% | 2.17% | 2.56% | 5.17% | 2.18% | 2.14% | 1.67% |
| 2025/11/11 | 6.93% | 11.65% | 9.21% | 3.49% | 2.06% | 2.85% | 3.47% | 2.87% | 2.73% | 3.23% |
| 2025/11/12 | 6.9% | 9.31% | 9.14% | 5.49% | 1.51% | 1.77% | 3.34% | 1.46% | 3.42% | 0.91% |
| 2025/11/13 | 5.43% | 10.58% | 8.95% | 2.58% | 1.49% | 2.54% | 2.59% | 2.56% | 2.5% | 0.27% |
| 2025/11/14 | 5.1% | 10.86% | 7.91% | 2.09% | 1.83% | 1.94% | 3.57% | 2.22% | 2.68% | 0.13% |
| 2025/11/15 | 7.23% | 9.36% | 9.72% | 4.12% | 1.51% | 2.62% | 3.57% | 2.69% | 4.2% | 0.24% |
| 2025/11/16 | 6.37% | 8.35% | 9.39% | 2.52% | 2.15% | 2.67% | 3.22% | 2.51% | 2.69% | 5.08% |
| 2025/11/17 | 7.56% | 9% | 8.9% | 2.17% | 1.72% | 2.01% | 3.39% | 1.8% | 3.28% | 3.57% |
| 2025/11/18 | 6.52% | 9.14% | 8.81% | 3.03% | 2.42% | 1.89% | 3.57% | 2.92% | 2.29% | 4.51% |
| 2025/11/19 | 6.63% | 8.66% | 9.67% | 0.93% | 2.98% | 1.83% | 3.34% | 1.89% | 3.95% | 6.27% |
| 2025/11/20 | 8.98% | 8.01% | 7.1% | 5.48% | 3.35% | 2.36% | 3.19% | 3.67% | 2.81% | 0.29% |
| 2025/11/21 | 8.91% | 9.09% | 6.07% | 2.97% | 1.7% | 1.91% | 2.62% | 2.85% | 3.27% | 5.64% |
| 2025/11/22 | 7.56% | 7.59% | 7.55% | 3.37% | 2.94% | 3.49% | 3.26% | 1.63% | 2.93% | 1.54% |
| 2025/11/23 | 8.46% | 9.01% | 7.48% | 3.21% | 3.83% | 2.48% | 3.23% | 2.54% | 2.74% | 0.75% |
| 2025/11/24 | 8.87% | 11.11% | 8.85% | 3.93% | 3.4% | 2.52% | 2.86% | 1.14% | 3.22% | 0.66% |
| 2025/11/25 | 6.79% | 10.82% | 8.46% | 5.79% | 2.22% | 1.6% | 3.2% | 2.96% | 2.35% | 1.78% |
| 2025/11/26 | 7.69% | 9.75% | 8.26% | 3.08% | 2.21% | 1.76% | 2.16% | 2.42% | 1.54% | 2.71% |
| 2025/11/27 | 5.86% | 9.29% | 6.55% | 2.97% | 4.57% | 1.17% | 3.68% | 2.43% | 1.87% | 3.03% |
| 2025/11/28 | 6.31% | 10.54% | 6.22% | 3.02% | 8.01% | 1.49% | 2.13% | 1.57% | 0.49% | 0.59% |
| 2025/11/29 | 10.69% | 8.2% | 5.97% | 3.21% | 3.94% | 1.75% | 2.73% | 1.86% | 1.91% | 3.26% |
| 2025/11/30 | 11.94% | 9.8% | 6.08% | 5.93% | 3.68% | 2.7% | 2.03% | 1.74% | 1.44% | 1.16% |
- expedia.com
- go.com
- viator.com
- esbnyc.com
- booking.com
- vrbo.com
- tripadvisor.com
- airbnb.com
- rockefellercenter.com
- universalorlando.com
Copyright © Adthena. All rights reserved.
Expedia’s spend share surged from 4.94% to 11.94% in November, peaking at month’s end. Go.com fluctuated, ending at 9.8%. Viator’s share declined, closing at 6.08%. Esbnyc.com saw a late rise to 5.93%.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1035 |
| 2025/11/02 | 984 |
| 2025/11/03 | 982 |
| 2025/11/04 | 964 |
| 2025/11/05 | 993 |
| 2025/11/06 | 993 |
| 2025/11/07 | 1032 |
| 2025/11/08 | 1013 |
| 2025/11/09 | 950 |
| 2025/11/10 | 928 |
| 2025/11/11 | 850 |
| 2025/11/12 | 922 |
| 2025/11/13 | 982 |
| 2025/11/14 | 981 |
| 2025/11/15 | 961 |
| 2025/11/16 | 886 |
| 2025/11/17 | 898 |
| 2025/11/18 | 885 |
| 2025/11/19 | 896 |
| 2025/11/20 | 897 |
| 2025/11/21 | 916 |
| 2025/11/22 | 944 |
| 2025/11/23 | 906 |
| 2025/11/24 | 908 |
| 2025/11/25 | 910 |
| 2025/11/26 | 958 |
| 2025/11/27 | 962 |
| 2025/11/28 | 984 |
| 2025/11/29 | 983 |
| 2025/11/30 | 936 |
Copyright © Adthena. All rights reserved.
November saw fluctuating advertiser numbers, starting at 1,035, dipping mid-month to 850, and closing at 936.
