Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 21.06 |
| viator.com | 20.39 |
| tripadvisor.com | 14.95 |
| groupon.com | 5.61 |
| booking.com | 4.29 |
| expedia.com | 2.93 |
| go.com | 2.87 |
| headout.com | 2.05 |
| klook.com | 1.83 |
| esbnyc.com | 1.76 |
| others | 22.26 |
- getyourguide.com - 21.06%
- viator.com - 20.39%
- tripadvisor.com - 14.95%
- groupon.com - 5.61%
- booking.com - 4.29%
- expedia.com - 2.93%
- go.com - 2.87%
- headout.com - 2.05%
- klook.com - 1.83%
- esbnyc.com - 1.76%
- others - 22.26%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, GetYourGuide leads with 21.06% click share, closely followed by Viator at 20.39%. Others collectively hold 22.26%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | tripadvisor.com | expedia.com | booking.com | groupon.com | headout.com | klook.com | esbnyc.com | newyorkpass.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 20.09% | 20.63% | 12.97% | 4.16% | 5.28% | 5.62% | 3.28% | 1.65% | 2.68% | 1.51% |
| 2026/07/02 | 19.89% | 19.47% | 12.59% | 4.64% | 5.06% | 5.78% | 2.8% | 2.14% | 2.38% | 2.15% |
| 2026/07/03 | 19.27% | 19.57% | 12.96% | 5.06% | 3.55% | 5.35% | 3.11% | 1.63% | 2.55% | 1.37% |
| 2026/07/04 | 17.26% | 17.23% | 11.92% | 6.95% | 4.13% | 5.27% | 2.84% | 1.43% | 2.39% | 0.81% |
| 2026/07/05 | 19.63% | 17.67% | 13.26% | 5.46% | 3.61% | 5.34% | 2.3% | 1.44% | 3.58% | 2.19% |
| 2026/07/06 | 20.72% | 18.49% | 14.63% | 4.94% | 3.51% | 5.35% | 2.71% | 1.9% | 1.84% | 1.14% |
| 2026/07/07 | 20.67% | 18.54% | 14.04% | 5.3% | 4.15% | 5.09% | 2.51% | 1.97% | 1.63% | 1.11% |
| 2026/07/08 | 19.05% | 17.89% | 13.25% | 5.22% | 4.33% | 5.11% | 2.3% | 2.98% | 2.1% | 2.46% |
| 2026/07/09 | 22.15% | 20.73% | 14.87% | 2.76% | 3.32% | 6.64% | 2.65% | 2.22% | 2.26% | 2.52% |
| 2026/07/10 | 20.53% | 19.71% | 14.55% | 4.88% | 3.45% | 6.24% | 2.28% | 2.07% | 1.06% | 1.93% |
| 2026/07/11 | 21.3% | 20.88% | 13.94% | 5.07% | 2.97% | 5.95% | 2.02% | 2.27% | 1.62% | 0.65% |
| 2026/07/12 | 19.57% | 19.72% | 12.72% | 6.11% | 3.41% | 5.68% | 2.42% | 2.16% | 0.71% | 1.88% |
| 2026/07/13 | 19.75% | 19.16% | 13.22% | 6.5% | 3.83% | 5.63% | 2.4% | 2.03% | 2.03% | 1.34% |
| 2026/07/14 | 18.95% | 19.06% | 12.57% | 5.84% | 3.84% | 4.79% | 2.45% | 1.37% | 3.53% | 2.02% |
| 2026/07/15 | 20.76% | 20.19% | 12.98% | 5.31% | 4.05% | 5.83% | 2.73% | 1.17% | 1.47% | 1.55% |
| 2026/07/16 | 19.85% | 20.93% | 13.03% | 4.3% | 3.03% | 4.95% | 2.02% | 1.33% | 2.86% | 2.71% |
| 2026/07/17 | 21.67% | 21.95% | 14.48% | 2.42% | 3.93% | 7.6% | 2.91% | 2.52% | 1.25% | 0.86% |
| 2026/07/18 | 21.45% | 22.35% | 14.15% | 2.4% | 4.9% | 6.81% | 3.21% | 2.28% | 1.1% | 2.17% |
| 2026/07/19 | 20.89% | 20.81% | 13.36% | 3.46% | 4.87% | 4.75% | 3.41% | 2.31% | 1.57% | 2.14% |
| 2026/07/20 | 23.13% | 24.18% | 13.3% | 2.13% | 2.47% | 5.72% | 3.48% | 2.58% | 1.43% | 1.48% |
| 2026/07/21 | 18.97% | 18.98% | 12.54% | 5.83% | 3.82% | 4.78% | 2.47% | 1.36% | 3.51% | 2.01% |
| 2026/07/22 | 20.29% | 19.58% | 12.45% | 5.23% | 3.92% | 5.3% | 2.23% | 2.17% | 2.33% | 1.17% |
| 2026/07/23 | 20.17% | 19.29% | 13.34% | 4.79% | 4.45% | 5.83% | 2.87% | 2.33% | 1.82% | 1.72% |
| 2026/07/24 | 19.46% | 19.19% | 13.21% | 5.13% | 5.34% | 5.68% | 2.33% | 2.42% | 1.23% | 2.37% |
| 2026/07/25 | 19.88% | 18.64% | 12.49% | 4.85% | 4.68% | 5.23% | 2.66% | 2.09% | 2.82% | 1.78% |
| 2026/07/26 | 19.84% | 18.73% | 13.39% | 4.28% | 4.53% | 5.64% | 3.08% | 2.09% | 2.23% | 2.8% |
| 2026/07/27 | 20.14% | 18.85% | 12.07% | 4.44% | 6.04% | 5.66% | 3.28% | 1.78% | 2.59% | 2.57% |
| 2026/07/28 | 21.15% | 19.43% | 12.85% | 4.29% | 6.13% | 5.51% | 2.93% | 2.6% | 1.45% | 1.62% |
| 2026/07/29 | 19.19% | 19.21% | 13.13% | 5.74% | 4.9% | 3.44% | 2.45% | 2.86% | 2.96% | 1.24% |
| 2026/07/30 | 21.45% | 17.57% | 12.06% | 5.11% | 5.71% | 2.58% | 3.53% | 1.77% | 2.23% | 1.66% |
| 2026/07/31 | 20.58% | 17.49% | 10.01% | 6.21% | 5.81% | 3.73% | 3.72% | 1.72% | 1.35% | 0.93% |
- getyourguide.com
- viator.com
- tripadvisor.com
- expedia.com
- booking.com
- groupon.com
- headout.com
- klook.com
- esbnyc.com
- newyorkpass.com
Copyright © Adthena. All rights reserved.
In July 2026, GetYourGuide and Viator led PPC spend, peaking mid-month. TripAdvisor’s share dipped, while Expedia and Booking.com fluctuated. Groupon surged mid-month, then declined. Headout and Klook showed steady growth.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 799 |
| 2026/07/02 | 846 |
| 2026/07/03 | 881 |
| 2026/07/04 | 904 |
| 2026/07/05 | 828 |
| 2026/07/06 | 813 |
| 2026/07/07 | 783 |
| 2026/07/08 | 792 |
| 2026/07/09 | 798 |
| 2026/07/10 | 896 |
| 2026/07/11 | 886 |
| 2026/07/12 | 869 |
| 2026/07/13 | 836 |
| 2026/07/14 | 824 |
| 2026/07/15 | 821 |
| 2026/07/16 | 817 |
| 2026/07/17 | 769 |
| 2026/07/18 | 773 |
| 2026/07/19 | 782 |
| 2026/07/20 | 743 |
| 2026/07/21 | 824 |
| 2026/07/22 | 916 |
| 2026/07/23 | 915 |
| 2026/07/24 | 932 |
| 2026/07/25 | 920 |
| 2026/07/26 | 927 |
| 2026/07/27 | 884 |
| 2026/07/28 | 902 |
| 2026/07/29 | 871 |
| 2026/07/30 | 878 |
| 2026/07/31 | 872 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 799 and peaking at 932. The month concluded with a stable 872, reflecting a vibrant advertising landscape.
