Share of Clicks for top 10 AUS Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 25.51 |
| viator.com | 18.55 |
| klook.com | 14.43 |
| tripadvisor.com | 9.83 |
| agoda.com | 4.31 |
| groupon.com.au | 4.27 |
| tiqets.com | 2.45 |
| booking.com | 2.21 |
| headout.com | 2.03 |
| sailing-whitsundays.com | 1.45 |
| others | 14.96 |
- getyourguide.com - 25.51%
- viator.com - 18.55%
- klook.com - 14.43%
- tripadvisor.com - 9.83%
- agoda.com - 4.31%
- groupon.com.au - 4.27%
- tiqets.com - 2.45%
- booking.com - 2.21%
- headout.com - 2.03%
- sailing-whitsundays.com - 1.45%
- others - 14.96%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, GetYourGuide leads with 25.51% click share, followed by Viator at 18.55%. Others collectively hold 14.96%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | klook.com | viator.com | tripadvisor.com | groupon.com.au | agoda.com | tiqets.com | booking.com | sailing-whitsundays.com | headout.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 25.4% | 12.94% | 17.06% | 9.08% | 3.21% | 3.89% | 4% | 5.01% | 2.49% | 1.8% |
| 2026/03/02 | 25.6% | 12.32% | 15.85% | 9.69% | 3.32% | 3.64% | 4.89% | 3.09% | 3.79% | 2.61% |
| 2026/03/03 | 27.68% | 12.22% | 17.04% | 11.92% | 3.8% | 3.72% | 3.28% | 2.97% | 2.01% | 2.35% |
| 2026/03/04 | 25.82% | 12.77% | 17.71% | 8.87% | 3.1% | 4.16% | 2.42% | 4.83% | 3.33% | 2.01% |
| 2026/03/05 | 23.96% | 14.81% | 16.82% | 9.67% | 4.17% | 3.58% | 2.74% | 4% | 2.43% | 2.08% |
| 2026/03/06 | 25.38% | 11.94% | 19.65% | 8.86% | 3.68% | 3.64% | 3.97% | 4.82% | 2.51% | 1.46% |
| 2026/03/07 | 25.37% | 13.05% | 17.35% | 10.17% | 3.86% | 3.82% | 2.41% | 2.78% | 2.57% | 2.08% |
| 2026/03/08 | 22.59% | 14.6% | 16.73% | 8.58% | 2.73% | 4.18% | 1.84% | 4.98% | 3.67% | 2.13% |
| 2026/03/09 | 24.53% | 13.43% | 16.52% | 8.44% | 3.24% | 4.34% | 2.09% | 3.91% | 2.37% | 2.62% |
| 2026/03/10 | 25.8% | 13.52% | 18.4% | 10.79% | 2.82% | 3.99% | 3.24% | 2.61% | 1.47% | 2.2% |
| 2026/03/11 | 26.07% | 14.14% | 15.87% | 9.12% | 3.63% | 4.85% | 2.13% | 1.88% | 1.88% | 2.03% |
| 2026/03/12 | 25.46% | 14.32% | 17.18% | 9.85% | 3.69% | 4.81% | 3.76% | 1.74% | 0.9% | 2.23% |
| 2026/03/13 | 23.91% | 13.92% | 18.4% | 9.09% | 3.84% | 3.48% | 3.28% | 1.29% | 2.87% | 2.51% |
| 2026/03/14 | 25.09% | 13.68% | 16.99% | 12.46% | 3.99% | 3.21% | 2.37% | 1.79% | 1.41% | 1.82% |
| 2026/03/15 | 25.09% | 14.85% | 17.2% | 12.09% | 3.09% | 3.33% | 1.99% | 2.22% | 1.13% | 2.2% |
| 2026/03/16 | 23.97% | 15.38% | 16.55% | 9.64% | 3.86% | 5.26% | 1.96% | 1.93% | 0.94% | 2.66% |
| 2026/03/17 | 24.44% | 14.46% | 17.9% | 10.8% | 3.33% | 4.73% | 2.22% | 2.32% | 2.21% | 2.19% |
| 2026/03/18 | 25.74% | 16.11% | 16.36% | 9.82% | 4.09% | 4.15% | 1.83% | 1.61% | 2% | 2.64% |
| 2026/03/19 | 25.52% | 14.64% | 17.02% | 10.43% | 4.24% | 4.48% | 2.48% | 2.96% | 1.6% | 2.14% |
| 2026/03/20 | 23.97% | 14.97% | 18.95% | 11.68% | 4.18% | 3.69% | 1.9% | 2.22% | 0.86% | 1.8% |
| 2026/03/21 | 25.28% | 12.4% | 17.5% | 11.16% | 2.36% | 3.05% | 5.02% | 3.58% | 0.71% | 2.69% |
| 2026/03/22 | 26.38% | 16.14% | 14.54% | 6.68% | 3.96% | 3.48% | 2.52% | 4.16% | 1.74% | 2.69% |
| 2026/03/23 | 25.98% | 15.88% | 16.83% | 7.54% | 3.76% | 4.12% | 1.53% | 2.75% | 1.72% | 2.46% |
| 2026/03/24 | 25.63% | 15.9% | 16.46% | 10.05% | 3.97% | 3.67% | 1.66% | 2.44% | 1.47% | 2.01% |
| 2026/03/25 | 24.43% | 15.32% | 17.53% | 10.39% | 3.23% | 3.18% | 1.44% | 2.77% | 2.82% | 2.31% |
| 2026/03/26 | 22.42% | 14.49% | 19.52% | 10.79% | 2.96% | 4.53% | 1.23% | 1.87% | 1.3% | 1.61% |
| 2026/03/27 | 24.06% | 9.89% | 17.75% | 13.29% | 5.01% | 3.72% | 3.46% | 1.4% | 2.15% | 2.17% |
| 2026/03/28 | 21.95% | 15.26% | 16.32% | 11.41% | 3.22% | 3.98% | 2.27% | 2.36% | 2.17% | 1.25% |
| 2026/03/29 | 24.1% | 14.89% | 17.64% | 12.09% | 3.24% | 3.3% | 2.76% | 2.31% | 1.66% | 1.84% |
| 2026/03/30 | 23.92% | 15.32% | 16.79% | 12.29% | 4.43% | 2.6% | 4.24% | 2.61% | 1.71% | 1.22% |
| 2026/03/31 | 22.4% | 19.26% | 17.31% | 10.53% | 3.99% | 3.01% | 2.43% | 2.28% | 2.06% | 1.94% |
- getyourguide.com
- klook.com
- viator.com
- tripadvisor.com
- groupon.com.au
- agoda.com
- tiqets.com
- booking.com
- sailing-whitsundays.com
- headout.com
Copyright © Adthena. All rights reserved.
In March 2026, GetYourGuide led with fluctuating spend shares, peaking at 27.68% on March 3rd. Klook saw a notable rise, ending at 19.26%. Viator maintained stability, while Tripadvisor experienced a mid-month dip. Groupon and Agoda showed minor variations, with Tiqets and Booking.com trailing. Sailing Whitsundays and Headout had minimal impact.
Competitor Count for AUS Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 424 |
| 2026/03/02 | 449 |
| 2026/03/03 | 443 |
| 2026/03/04 | 427 |
| 2026/03/05 | 460 |
| 2026/03/06 | 458 |
| 2026/03/07 | 460 |
| 2026/03/08 | 465 |
| 2026/03/09 | 453 |
| 2026/03/10 | 440 |
| 2026/03/11 | 477 |
| 2026/03/12 | 477 |
| 2026/03/13 | 469 |
| 2026/03/14 | 460 |
| 2026/03/15 | 463 |
| 2026/03/16 | 456 |
| 2026/03/17 | 457 |
| 2026/03/18 | 451 |
| 2026/03/19 | 456 |
| 2026/03/20 | 461 |
| 2026/03/21 | 460 |
| 2026/03/22 | 463 |
| 2026/03/23 | 469 |
| 2026/03/24 | 446 |
| 2026/03/25 | 450 |
| 2026/03/26 | 454 |
| 2026/03/27 | 449 |
| 2026/03/28 | 449 |
| 2026/03/29 | 460 |
| 2026/03/30 | 435 |
| 2026/03/31 | 424 |
Copyright © Adthena. All rights reserved.
March began with 424 advertisers, peaking at 477 mid-month. The month concluded with a return to 424, reflecting a dynamic yet balanced advertising landscape.
