Why is the AUS Travel Destinations April 2026 Report useful and how should I use it?

Why is the AUS Travel Destinations April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Destinations April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Destinations April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Destinations April 2026 Report?

The AUS Travel Destinations April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Destinations April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Destinations April 2026 Report for?

The AUS Travel Destinations April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Destinations - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Destinations AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.6640162777
	85.3359837223

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	40
	60

40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	6%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Travel Destinations brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	26.46
viator.com	17.33
klook.com	14.07
tripadvisor.com	12.49
tiqets.com	3.08
agoda.com	2.73
groupon.com.au	2.41
booking.com	2.14
headout.com	1.74
hamiltonisland.com.au	1.48
others	16.07

getyourguide.com - 26.46%
viator.com - 17.33%
klook.com - 14.07%
tripadvisor.com - 12.49%
tiqets.com - 3.08%
agoda.com - 2.73%
groupon.com.au - 2.41%
booking.com - 2.14%
headout.com - 1.74%
hamiltonisland.com.au - 1.48%
others - 16.07%

In the travel PPC landscape, GetYourGuide leads with 26.46% click share, followed by Viator at 17.33%. “Others” collectively hold 16.07%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Destinations brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	agoda.com	tiqets.com	booking.com	groupon.com.au	sailing-whitsundays.com	headout.com
2026/04/01	25.75%	17.68%	13.8%	13.11%	2.47%	3.02%	2.58%	3.51%	1.93%	1.18%
2026/04/02	27.31%	15.53%	11.34%	11.27%	1.98%	3.78%	3.48%	4.01%	2.55%	1.44%
2026/04/03	27.17%	18.4%	12.01%	13.36%	1.49%	3.56%	1.86%	2.53%	1.57%	1.83%
2026/04/04	27.35%	14.75%	10.34%	9.81%	2.43%	3.52%	3.25%	4.06%	1.74%	1.66%
2026/04/05	25.64%	16.16%	10.69%	9.3%	2.07%	3.25%	4.3%	2.96%	2.68%	1.08%
2026/04/06	29.85%	16.42%	12.84%	9.75%	2.27%	2.3%	2.46%	3.08%	1.28%	1.58%
2026/04/07	25.61%	17.52%	12.93%	11.11%	3.44%	4.46%	2.84%	3.42%	1.93%	1.27%
2026/04/08	27.05%	15.8%	15.14%	12.28%	2.99%	3.89%	1.55%	2.86%	3.46%	1.85%
2026/04/09	28.14%	15.73%	14.48%	10.67%	2.75%	2.31%	2.25%	2.57%	2.42%	2.34%
2026/04/10	28.3%	15.36%	15.49%	10.99%	2.64%	2.8%	2.29%	2.49%	2.3%	1.59%
2026/04/11	26.55%	16.68%	12.95%	10.45%	2.66%	3.39%	3.8%	2.18%	1.49%	1.65%
2026/04/12	27.82%	13.57%	15.61%	10.1%	2.56%	3.03%	4.22%	1.08%	1.55%	1.75%
2026/04/13	29.84%	16.45%	13.65%	11.45%	2.2%	3.42%	2.4%	1.54%	1.8%	1.61%
2026/04/14	27.7%	15.54%	14.29%	11.87%	2.57%	4.41%	2.86%	1.25%	1.88%	1.61%
2026/04/15	28.57%	18.33%	14.48%	10.38%	2.11%	4.01%	2.41%	1.29%	1.32%	1.83%
2026/04/16	29.02%	16.81%	12.98%	11.7%	1.5%	5.21%	2.48%	0.87%	1.11%	1.79%
2026/04/17	29.04%	16.2%	15.74%	11.54%	1.83%	1.92%	1.88%	0.35%	0.77%	2.07%
2026/04/18	26.87%	16.1%	12.1%	9.29%	1.69%	3.25%	5.11%	0.84%	1.09%	1.57%
2026/04/19	27.23%	15.11%	13.81%	9.31%	2.74%	2.27%	5.24%	1.05%	1.99%	1.61%
2026/04/20	30.42%	16.83%	15.58%	10.22%	1.96%	2.54%	2.89%	1.31%	2.14%	1.35%
2026/04/21	29.58%	14.11%	18.37%	10.75%	2.43%	1.57%	3.04%	1.36%	1.65%	1.95%
2026/04/22	29.32%	14.98%	14.99%	11.62%	2.16%	2.58%	3.32%	1.37%	1.61%	1.72%
2026/04/23	28.48%	15.03%	14.2%	12.52%	2.2%	3.49%	3.81%	2.32%	1.5%	2%
2026/04/24	27.36%	18.19%	13.42%	12.39%	1.83%	2.52%	3.1%	1.4%	2.71%	1.83%
2026/04/25	3.49%	19.2%	20.43%	14.66%	3.07%	8.62%	3.71%	2.73%	1.43%	2.38%
2026/04/26	23.14%	15.24%	14.16%	11.57%	2.03%	2.4%	2.87%	1.46%	3.34%	2.42%
2026/04/27	26.43%	17.37%	15.79%	13.22%	2.27%	2.25%	1.79%	2.28%	1.45%	1.5%
2026/04/28	26.44%	16.22%	16.71%	13.58%	2%	2.86%	1.7%	1.74%	2.04%	1.45%
2026/04/29	26.53%	15.78%	17.68%	12.4%	2.37%	1.92%	2.32%	1.21%	2.24%	1.28%
2026/04/30	25.45%	16.97%	16.87%	14.57%	2.26%	2.25%	2.12%	1.41%	1.33%	1.12%

getyourguide.com
viator.com
klook.com
tripadvisor.com
agoda.com
tiqets.com
booking.com
groupon.com.au
sailing-whitsundays.com
headout.com

In April 2026, GetYourGuide led PPC spend, peaking at 30.42% on April 20. Viator and Klook followed, with notable fluctuations. Tiqets surged on April 25, reaching 8.62%. The month ended with GetYourGuide at 25.45%.

Market Exposure

Competitor Count for AUS Travel Destinations

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	443
2026/04/02	453
2026/04/03	461
2026/04/04	460
2026/04/05	473
2026/04/06	454
2026/04/07	457
2026/04/08	452
2026/04/09	432
2026/04/10	470
2026/04/11	471
2026/04/12	458
2026/04/13	476
2026/04/14	465
2026/04/15	463
2026/04/16	473
2026/04/17	467
2026/04/18	461
2026/04/19	469
2026/04/20	460
2026/04/21	462
2026/04/22	461
2026/04/23	443
2026/04/24	446
2026/04/25	453
2026/04/26	445
2026/04/27	430
2026/04/28	430
2026/04/29	435
2026/04/30	418

April began with 443 advertisers, peaking at 476 mid-month. A decline followed, ending at 418.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Destinations

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
klook.com	1.75%
qatarairways.com	1.54%
tripadvisor.com	0.92%
booking.com	0.25%
trip.com	0.2%
viator.com	-0.44%
darlingharbour.com	-0.44%
tiqets.com	-0.47%
groupon.com.au	-1.09%
getyourguide.com	-1.57%

Klook.com and qatarairways.com soared in click share, while getyourguide.com and groupon.com.au faced declines.

Campaign Efficiency

AUS Travel Destinations Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	agoda.com	tiqets.com	groupon.com.au	booking.com	headout.com	sailing-whitsundays.com
2026/04/01	26.24%	18.13%	15.99%	13.38%	4.1%	3.09%	4.15%	2.31%	1.33%	1.73%
2026/04/02	29.23%	16.46%	11.8%	12.35%	2.81%	4.45%	4.41%	3.2%	1.58%	2.23%
2026/04/03	26.05%	22.83%	12.73%	13.97%	2.92%	3.59%	3.1%	1.7%	2.18%	1.2%
2026/04/04	28.05%	16.61%	12.17%	11.9%	3.61%	3.57%	5.22%	2.54%	1.8%	1.34%
2026/04/05	27.03%	16.88%	13.27%	11.28%	2.67%	3.2%	3.74%	3.68%	1.45%	2.17%
2026/04/06	30.72%	17.25%	15.2%	11.9%	3.37%	2.56%	3.4%	2.06%	1.67%	1.04%
2026/04/07	26.61%	18.2%	14.22%	14.58%	4.78%	3.99%	3.42%	2.37%	1.49%	1.43%
2026/04/08	27.89%	17.87%	15.67%	14.55%	4.11%	3.86%	2.77%	1.2%	1.93%	2.58%
2026/04/09	28.91%	16.81%	16.22%	12.49%	4.04%	2.56%	3.39%	1.67%	2.47%	1.7%
2026/04/10	28.52%	17.21%	16.1%	13.2%	3.78%	3.18%	2.86%	1.75%	1.89%	1.75%
2026/04/11	27.19%	16.86%	15.13%	12.36%	4.01%	3.59%	2.93%	2.97%	1.85%	1.12%
2026/04/12	28.29%	16.03%	15.33%	13.6%	3.89%	2.79%	1.63%	3.41%	1.8%	1.15%
2026/04/13	29.06%	18.42%	13.88%	14.73%	3.54%	3.52%	1.76%	1.87%	1.8%	1.43%
2026/04/14	27.59%	18.81%	15.27%	15.95%	3.86%	3.5%	1.34%	2.06%	1.72%	1.3%
2026/04/15	29.67%	19.19%	15.88%	11.97%	3.41%	4.05%	1.63%	1.89%	2.06%	1.06%
2026/04/16	27.65%	19.18%	14.84%	15.01%	2.29%	5%	1.04%	2.03%	1.77%	1.02%
2026/04/17	30.1%	19.07%	15.97%	14.73%	2.91%	1.9%	0.47%	1.59%	1.88%	0.59%
2026/04/18	28.37%	17.63%	13.04%	11.99%	2.69%	3.77%	1.28%	3.99%	1.72%	0.85%
2026/04/19	28.09%	15.98%	15.19%	11.27%	4.35%	2.73%	1.33%	4.26%	1.79%	1.75%
2026/04/20	31.4%	18.2%	15.29%	12.67%	2.89%	2.5%	1.69%	2.36%	1.53%	1.56%
2026/04/21	30.03%	16.86%	18.13%	13.11%	3.26%	1.73%	1.74%	2.38%	1.95%	1.17%
2026/04/22	30.79%	16.03%	16.47%	12.66%	2.93%	2.97%	1.41%	2.33%	2.09%	1.34%
2026/04/23	28.36%	16.75%	15.04%	14.35%	3.16%	3.3%	2.4%	3.44%	2.39%	1.19%
2026/04/24	28.2%	18.38%	15.05%	14.21%	3.11%	2.8%	1.65%	2.43%	1.99%	2.09%
2026/04/25	3.03%	21.44%	20.37%	18.43%	4.6%	7.32%	3.39%	3.24%	2.95%	1.15%
2026/04/26	25.15%	16.48%	15.53%	13.89%	2.75%	2.76%	2.06%	2.47%	2.82%	2.6%
2026/04/27	26.32%	17.39%	17.41%	15.04%	3.24%	2.48%	2.82%	1.44%	1.84%	1.06%
2026/04/28	26.04%	17.6%	17.9%	16.21%	3.1%	2.87%	1.71%	1.37%	1.62%	1.51%
2026/04/29	26.84%	17.07%	19.48%	14.3%	3.07%	2.1%	1.38%	1.95%	1.26%	1.68%
2026/04/30	24.63%	18.53%	17.85%	17.21%	3.09%	2.53%	1.83%	1.6%	1.13%	1.06%

getyourguide.com
viator.com
klook.com
tripadvisor.com
agoda.com
tiqets.com
groupon.com.au
booking.com
headout.com
sailing-whitsundays.com

April saw dynamic shifts in PPC impressions. GetYourGuide led with fluctuations, peaking at 31.40% on April 20. Viator and Klook showed steady gains, while Tiqets spiked on April 25. By month’s end, GetYourGuide maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Destinations

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Destinations - Last month

1
Brisbane River Cruise & Koala Sanctuary Admission https://www.booking.com
Book Tickets for Tours, Museums, Attractions and More in Top Destinations with Booking.com
2
Whitsundays All-Inclusive https://www.discoveraustralia.com.au
Package Deal Sale. All-Inclusive Luxury, with Flights. Compare Exclusive Early Birds. Save 31% on Luxury Holidays. Bucket-List Touring Experiences. Selling...
3
Official Hamilton Island Site | Official Website https://www.hamiltonisland.com.au › hamiltonisland › holidays
Official Site, Book Direct. It’s The Perfect Time To Plan Your Getaway To Hamilton Island. Experience The Beauty Of The...
4
Qatar Airways™ | Travel, with added flexibility https://www.qatarairways.com › au
Book to travel by 15 Sep 2026 with complimentary date changes. More destinations, more booking options. Book on qatarairways.com or our app.
5
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.

In the vibrant world of travel PPC, Booking.com entices with unique experiences like Brisbane’s river cruise. Discover Australia offers luxury Whitsundays packages, while Hamilton Island’s official site promises direct booking benefits. Qatar Airways highlights flexible travel, and Viator showcases Melbourne’s must-do activities.

Frequently Asked Questions

Why is the AUS Travel Destinations April 2026 Report useful and how should I use it?

Why is the AUS Travel Destinations April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Destinations April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Destinations April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Destinations April 2026 Report?

The AUS Travel Destinations April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Destinations April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Destinations April 2026 Report for?

The AUS Travel Destinations April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

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Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Destinations - PPC Market Share Analysis April 2026