Why is the AUS Travel Destinations July 2026 Report useful and how should I use it?

Why is the AUS Travel Destinations July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Destinations July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Destinations July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Destinations July 2026 Report?

The AUS Travel Destinations July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Destinations July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Destinations July 2026 Report for?

The AUS Travel Destinations July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Destinations - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Destinations AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	35.9072769434
	64.0927230566

35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	6%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Travel Destinations brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	24.26
viator.com	16.77
klook.com	12.41
tripadvisor.com	12.31
headout.com	3.19
hamiltonisland.com.au	3
agoda.com	2.72
booking.com	2.72
tiqets.com	2.27
luxuryescapes.com	2.11
others	18.24

getyourguide.com - 24.26%
viator.com - 16.77%
klook.com - 12.41%
tripadvisor.com - 12.31%
headout.com - 3.19%
hamiltonisland.com.au - 3%
agoda.com - 2.72%
booking.com - 2.72%
tiqets.com - 2.27%
luxuryescapes.com - 2.11%
others - 18.24%

GetYourGuide leads with 24.26% click share, followed by Viator at 16.77%. Others collectively hold 18.24%, showcasing diverse competition in the travel PPC landscape.

Market Exposure

Share of Spend for the top 10 AUS Travel Destinations brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	headout.com	luxuryescapes.com	booking.com	agoda.com	tiqets.com	hamiltonisland.com.au
2026/07/01	24.24%	15.29%	14.98%	11.9%	3.3%	3.26%	4.83%	3.6%	3.19%	1.3%
2026/07/02	22.34%	15.95%	12.64%	11.19%	3.17%	2.57%	3.88%	3.63%	3.23%	1.61%
2026/07/03	23.49%	16.84%	14.36%	11.08%	4.83%	3.21%	3.08%	2.55%	3.63%	1.24%
2026/07/04	22.34%	15.16%	8.87%	10.72%	4.71%	4.8%	5.3%	3.06%	2.45%	1.99%
2026/07/05	22.74%	13.62%	9.17%	12.84%	3.5%	4.77%	4.62%	2.3%	2.71%	1.67%
2026/07/06	22.87%	15.92%	12.52%	13.09%	3.92%	3.51%	4.22%	2.33%	3.38%	1.95%
2026/07/07	24.3%	15.81%	13.6%	12.45%	2.93%	3.25%	3.64%	3.14%	3.46%	1.49%
2026/07/08	23.13%	15.6%	11.08%	11.52%	4.67%	3.89%	2.94%	2.5%	2.93%	1.91%
2026/07/09	21.48%	15.03%	9.61%	10.83%	4.86%	4.94%	4.63%	2.76%	2.33%	2.64%
2026/07/10	21.89%	15.65%	12.09%	11.73%	3.48%	4.55%	4.21%	2.46%	2.14%	2.63%
2026/07/11	21.19%	14.38%	10.27%	8.69%	3.47%	5.14%	6.73%	1.83%	1.74%	1.97%
2026/07/12	22.84%	15.34%	12.2%	9.08%	3.27%	5.35%	5.12%	1.33%	1.56%	1.56%
2026/07/13	24.06%	15.89%	12.86%	11.07%	2.93%	3.86%	5.01%	1.7%	1.8%	1.4%
2026/07/14	22.43%	14.99%	11.4%	10.74%	2.62%	4.97%	4.78%	2.11%	1.35%	1.17%
2026/07/15	21.69%	13.41%	9.66%	9.93%	3.85%	4.76%	4.84%	2.28%	1.21%	2.15%
2026/07/16	21.77%	12.53%	8.32%	10.73%	4.33%	4.85%	5%	1.98%	0.76%	1.25%
2026/07/17	23.97%	15.92%	11.59%	10.56%	4.1%	2.79%	2.51%	1.86%	0.7%	2.85%
2026/07/18	26.9%	16.58%	12.79%	12%	3.03%	2.12%	1.78%	1.34%	2.6%	1.63%
2026/07/19	27.92%	17.53%	12.18%	7.72%	2.67%	2.67%	2.66%	2.05%	1.29%	1.76%
2026/07/20	24.47%	16%	13.52%	8.5%	2.9%	2.35%	2.63%	1.37%	2.32%	1.41%
2026/07/21	22.31%	14.86%	11.23%	10.79%	2.8%	4.88%	4.68%	2.07%	1.32%	1.15%
2026/07/22	20.51%	14.41%	10.83%	9.47%	3.6%	4.95%	4.57%	1.51%	2.14%	2.54%
2026/07/23	22.71%	14.62%	11.05%	9.15%	4.43%	4.37%	3.99%	1.89%	1.67%	1.69%
2026/07/24	22.75%	14.53%	10.27%	9.87%	3.99%	3.82%	4.76%	1.85%	1.54%	2.49%
2026/07/25	22.11%	14.53%	10.18%	10.69%	3.77%	3.56%	5.22%	1.74%	2.33%	2.6%
2026/07/26	22.77%	14.45%	10.66%	9.83%	3.8%	3.67%	4.28%	1.96%	2.07%	1.59%
2026/07/27	23.33%	13.64%	10.68%	8.93%	2.54%	4.23%	4.2%	2.43%	2.13%	2.99%
2026/07/28	21.63%	16.16%	10.48%	10.24%	3.51%	3.49%	4.75%	3.15%	3.06%	1.44%
2026/07/29	27.4%	17.03%	17.79%	15.18%	0.38%	1.1%	2%	4.5%	2.15%	0.27%
2026/07/30	21.95%	14.98%	13.71%	9.68%	2.25%	4.03%	4.97%	2.76%	1.89%	1.92%
2026/07/31	22.4%	15.45%	10.67%	9.72%	5.41%	4.24%	4.2%	2.51%	1.94%	1.18%

getyourguide.com
viator.com
klook.com
tripadvisor.com
headout.com
luxuryescapes.com
booking.com
agoda.com
tiqets.com
hamiltonisland.com.au

In July 2026, GetYourGuide led with fluctuating spend, peaking mid-month. Viator and Klook followed, showing steady trends. TripAdvisor and Headout had varied performances, while LuxuryEscapes and Booking.com maintained moderate shares. Agoda, Tiqets, and HamiltonIsland trailed, ending the month with lower spend.

Market Exposure

Competitor Count for AUS Travel Destinations

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	492
2026/07/02	489
2026/07/03	507
2026/07/04	530
2026/07/05	531
2026/07/06	507
2026/07/07	509
2026/07/08	503
2026/07/09	506
2026/07/10	521
2026/07/11	520
2026/07/12	520
2026/07/13	534
2026/07/14	516
2026/07/15	528
2026/07/16	513
2026/07/17	492
2026/07/18	493
2026/07/19	506
2026/07/20	487
2026/07/21	516
2026/07/22	551
2026/07/23	565
2026/07/24	555
2026/07/25	560
2026/07/26	571
2026/07/27	526
2026/07/28	514
2026/07/29	428
2026/07/30	526
2026/07/31	546

July saw a dynamic shift in advertisers, starting at 492 and peaking at 571. Mid-month fluctuations stabilized, ending at 546.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Destinations

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
klook.com	0.96%
getyourguide.com	0.39%
sovereignhill.com.au	0.32%
viator.com	0.32%
discoveraustralia.com.au	0.19%
booking.com	-0.33%
luxuryescapes.com	-0.37%
tiqets.com	-0.43%
headout.com	-0.47%
tripadvisor.com	-1.17%

Klook.com surged with a 0.96% click share increase, while Tripadvisor.com faced a significant drop of 1.17%.

Campaign Efficiency

AUS Travel Destinations Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	headout.com	booking.com	luxuryescapes.com	agoda.com	tiqets.com	trip.com
2026/07/01	25.49%	17.13%	15.58%	13.45%	4.07%	4.11%	2.36%	4%	2.74%	0.78%
2026/07/02	23.65%	17.91%	13.66%	14.08%	4.38%	2.97%	1.88%	4.86%	3.25%	0.61%
2026/07/03	24.33%	18.09%	14.54%	13.06%	5.45%	2.89%	2.6%	3.3%	3.85%	0.59%
2026/07/04	22.12%	15.78%	11.9%	11.46%	4.59%	4.21%	3.61%	6.04%	5.02%	0.68%
2026/07/05	24.64%	16.26%	10.07%	14.83%	4.1%	3.85%	3.84%	3.22%	3.03%	0.71%
2026/07/06	24.55%	17.57%	12.91%	15.09%	3.6%	3.58%	2.81%	2.89%	3.66%	1.08%
2026/07/07	26.09%	17.84%	13.31%	15%	3.24%	2.82%	2.47%	3.62%	3.65%	0.89%
2026/07/08	24.57%	17.71%	11.88%	14.13%	5.1%	2.51%	2.92%	3.16%	4.03%	0.86%
2026/07/09	23.02%	16.79%	10.89%	13.66%	6.06%	3.91%	3.37%	3.87%	2.94%	1.25%
2026/07/10	24.54%	17.92%	12.72%	14.38%	4.1%	3.46%	3.24%	3.48%	1.95%	1.07%
2026/07/11	22.93%	16.64%	12.78%	12.15%	4.5%	5.45%	4.19%	2.09%	1.67%	1.03%
2026/07/12	24.82%	17.63%	14.24%	10.85%	3.48%	4.18%	4.09%	1.97%	1.43%	0.72%
2026/07/13	25.51%	17.88%	12.87%	14.64%	5.06%	4.05%	2.77%	2.44%	1.71%	0.91%
2026/07/14	23.73%	17.35%	12.83%	13.71%	4.14%	3.89%	3.7%	2.33%	1.45%	1.03%
2026/07/15	24.17%	15.16%	11.63%	13.14%	6.01%	3.93%	3.49%	2.64%	1.16%	0.91%
2026/07/16	24.09%	15.71%	8.91%	12.91%	4.93%	4.47%	3.81%	2.95%	0.6%	1.51%
2026/07/17	26.61%	18.64%	12.14%	13.61%	4.28%	2.26%	2.34%	2.15%	0.59%	1.27%
2026/07/18	28.27%	18.65%	14.44%	13.46%	3.63%	1.73%	1.69%	1.73%	2.17%	1.17%
2026/07/19	28.62%	19.83%	14.4%	9.2%	4.2%	2.33%	1.92%	2.72%	1.43%	1.22%
2026/07/20	27.73%	19.16%	14.19%	9.75%	3.59%	2.17%	1.54%	1.81%	2.35%	0.8%
2026/07/21	23.73%	17.35%	12.83%	13.71%	4.14%	3.89%	3.7%	2.33%	1.45%	1.03%
2026/07/22	22.66%	16.89%	12.55%	12.07%	4.12%	4.43%	3.87%	2.19%	2.05%	0.79%
2026/07/23	25.05%	16.86%	12%	12.37%	4.54%	3.31%	3.5%	2.65%	1.78%	1.08%
2026/07/24	26.06%	16.47%	11.5%	12.25%	4.69%	4.12%	3.15%	2.24%	1.28%	1.07%
2026/07/25	23.88%	17.18%	12.09%	12.37%	5.17%	4.56%	2.66%	2.36%	2.58%	1.45%
2026/07/26	24.18%	17.39%	12.1%	12.48%	4.78%	3.76%	2.98%	2.59%	1.89%	1.18%
2026/07/27	24.76%	16.67%	11.42%	12.62%	4.26%	3.59%	3.19%	3.43%	2.13%	1.15%
2026/07/28	23.99%	18.2%	11.39%	13.17%	4.63%	3.77%	2.51%	3.6%	2.82%	1.28%
2026/07/29	26.95%	19.12%	17.87%	16.74%	0.8%	1.54%	0.68%	4.24%	1.97%	1.57%
2026/07/30	24.4%	17.21%	13.7%	12.27%	2.74%	4.41%	3.06%	3.47%	1.84%	1.91%
2026/07/31	24.1%	17.47%	12.58%	11.36%	5.36%	3.68%	3.42%	2.83%	1.8%	1.48%

getyourguide.com
viator.com
klook.com
tripadvisor.com
headout.com
booking.com
luxuryescapes.com
agoda.com
tiqets.com
trip.com

In July 2026, GetYourGuide led with a fluctuating impression share, peaking mid-month at 28.62%. Viator followed, showing a steady rise, reaching 19.83%. Klook and Tripadvisor experienced varied trends, while Headout and Booking.com saw minor fluctuations. The month concluded with GetYourGuide maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Destinations

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Destinations - Last month

1
Whitsundays All-Inclusive https://www.discoveraustralia.com.au
Package Deal Sale. All-Inclusive Luxury, with Flights. Compare Exclusive Early Birds. Save 31% on Luxury Holidays. Bucket-List Touring Experiences. Selling Fast - Book Now. Comapre All Packages.
2
Save Up To 20%* This Winter | Stay 3+ Nights & Save https://www.hamiltonisland.com.au › winter-warmer › offer
Your Hamilton Island getaway awaits. Save on select hotels when you stay 3+ nights. Enjoy up to 20% off* at select...
3
New Bali Deals Updated Daily - See Our Top Bali Deals https://www.luxuryescapes.com
Handpicked Bali holiday packages at the best prices on Earth
4
Cook Islands Packages https://www.myholidaycentre.com.au › cookislands
Packages with Flights — Perfectly packaged by our Holiday Experts. Rarotonga & Aitutaki deals + bonus...
5
Melbourne. Every Bit Different | What's On In Melbourne https://www.visitmelbourne.com
Why Not Make A Holiday Of Melbourne & Enjoy The City's Top Food, Drink & Attractions? Uncover Melbourne's Revolving Carnival Of New Bars, Eateries, Pop-Ups & Rebooted Classics.

Discover Australia entices with luxury Whitsundays packages, emphasizing exclusivity and urgency. Hamilton Island offers winter savings for extended stays. Luxury Escapes highlights daily updated Bali deals. My Holiday Centre presents expertly curated Cook Islands packages. Visit Melbourne showcases the city’s vibrant, ever-evolving attractions.

Frequently Asked Questions

Why is the AUS Travel Destinations July 2026 Report useful and how should I use it?

Why is the AUS Travel Destinations July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Destinations July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Destinations July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Destinations July 2026 Report?

The AUS Travel Destinations July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Destinations July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Destinations July 2026 Report for?

The AUS Travel Destinations July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Destinations - PPC Market Share Analysis July 2026