Share of Clicks for top 10 AUS Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 25.28 |
| viator.com | 20.7 |
| klook.com | 12.58 |
| tripadvisor.com.au | 10.29 |
| headout.com | 5.01 |
| booking.com | 2.76 |
| agoda.com | 2.15 |
| northernterritory.com | 1.65 |
| ayersrockresort.com.au | 1.56 |
| hamiltonisland.com.au | 1.48 |
| others | 16.54 |
- getyourguide.com - 25.28%
- viator.com - 20.7%
- klook.com - 12.58%
- tripadvisor.com.au - 10.29%
- headout.com - 5.01%
- booking.com - 2.76%
- agoda.com - 2.15%
- northernterritory.com - 1.65%
- ayersrockresort.com.au - 1.56%
- hamiltonisland.com.au - 1.48%
- others - 16.54%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, GetYourGuide leads with 25.28% click share, followed by Viator at 20.7%. Others collectively hold 16.54%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | tripadvisor.com.au | klook.com | headout.com | booking.com | agoda.com | luxuryescapes.com | trip.com | ayersrockresort.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 23.8% | 26.69% | 11.95% | 16.39% | 4.13% | 1.09% | 3.61% | 0.74% | 0.98% | 0.72% |
| 2026/10/02 | 22.93% | 28.09% | 9.36% | 16.79% | 4.59% | 1.23% | 3.43% | 1.02% | 0.98% | 0.77% |
| 2026/10/03 | 21.43% | 25.23% | 12.62% | 15.69% | 3.75% | 2.17% | 4.47% | 1.01% | 1.18% | 0.85% |
| 2026/10/04 | 20.77% | 24.89% | 11.03% | 15.34% | 4.22% | 2.89% | 2.95% | 1.3% | 1.37% | 1.4% |
| 2026/10/05 | 20.89% | 24.46% | 9.92% | 15.01% | 4.48% | 2.79% | 3.8% | 1.07% | 1.37% | 1.34% |
| 2026/10/06 | 14.07% | 17.77% | 3.67% | 9.06% | 1.63% | 8.44% | 1.57% | 3.64% | 0.76% | 3.27% |
| 2026/10/07 | 20.48% | 23.63% | 7.97% | 15.11% | 3.19% | 3.58% | 2.69% | 1.53% | 1.51% | 1.59% |
| 2026/10/08 | 18.83% | 24.95% | 8.71% | 13.67% | 3.14% | 3.75% | 1.67% | 2.33% | 1.15% | 2% |
| 2026/10/09 | 17.57% | 23.33% | 5.19% | 14.57% | 2.12% | 4.52% | 2.23% | 2.79% | 1.85% | 1.82% |
| 2026/10/10 | 11.66% | 17.72% | 5.49% | 9.23% | 2.93% | 8.16% | 2.32% | 3.46% | 1.33% | 4.75% |
| 2026/10/11 | 11.47% | 19.38% | 4.25% | 6.43% | 1.08% | 10.33% | 1.01% | 3.88% | 0.84% | 6.31% |
| 2026/10/12 | 9.25% | 15.16% | 3.97% | 6.31% | 0.94% | 9.39% | 1.17% | 4.51% | 0.37% | 5.04% |
| 2026/10/13 | 10.26% | 17.23% | 2.46% | 6.4% | 0.47% | 10.21% | 0.95% | 4.57% | 0.33% | 6.05% |
| 2026/10/14 | 14.14% | 22.32% | 6.36% | 10.64% | 3.31% | 4.71% | 1.82% | 3.06% | 1.63% | 3.92% |
| 2026/10/15 | 12.04% | 22.44% | 4.93% | 9.51% | 2.89% | 6.28% | 2.97% | 2.94% | 2.49% | 4.46% |
| 2026/10/16 | 16% | 24.19% | 6.7% | 14.86% | 2.95% | 5.13% | 1.03% | 2.69% | 1.78% | 2.56% |
| 2026/10/17 | 17.66% | 23.97% | 5.42% | 13.61% | 5.69% | 4.42% | 1.88% | 1.92% | 1.38% | 2.65% |
| 2026/10/18 | 15.3% | 26.25% | 5.41% | 18.24% | 2.97% | 4.18% | 1.3% | 2.04% | 1.54% | 1.22% |
| 2026/10/19 | 17.07% | 26.34% | 6.01% | 17.46% | 4.19% | 2.49% | 2.38% | 1.58% | 2.26% | 0.84% |
| 2026/10/20 | 18.07% | 28.78% | 6.72% | 19.05% | 5.66% | 2.64% | 1.74% | 1.35% | 2.13% | 0.49% |
| 2026/10/21 | 18.3% | 27.74% | 7.85% | 18.48% | 5.97% | 2.8% | 1.79% | 1.37% | 2.18% | 0.48% |
| 2026/10/22 | 18.67% | 26.97% | 7.99% | 15.46% | 6.11% | 3.67% | 1.58% | 1.9% | 1.41% | 1.23% |
| 2026/10/23 | 17.74% | 27.39% | 7.14% | 16.12% | 6.84% | 3.49% | 1.97% | 1.96% | 1.4% | 0.91% |
| 2026/10/24 | 19.68% | 26.37% | 8.76% | 12.85% | 4.81% | 4.17% | 2.03% | 1.49% | 1.29% | 1.64% |
| 2026/10/25 | 21.16% | 25.1% | 9.24% | 10.39% | 4.95% | 5.57% | 1.46% | 2.01% | 1.27% | 1.59% |
| 2026/10/26 | 23.25% | 25.69% | 10.95% | 8.34% | 4.86% | 4.2% | 1.73% | 2% | 1.02% | 1.57% |
| 2026/10/27 | 23.04% | 26.01% | 10.83% | 10.88% | 4.62% | 3.61% | 1.91% | 1.54% | 0.91% | 1.58% |
| 2026/10/28 | 24.02% | 24.07% | 12.54% | 9.68% | 5% | 4.11% | 1.33% | 1.4% | 1.21% | 1.31% |
| 2026/10/29 | 24.5% | 25.9% | 12.13% | 8.03% | 5.17% | 3.7% | 1.98% | 1.41% | 1.47% | 1.29% |
| 2026/10/30 | 23.35% | 24.08% | 12.07% | 9.6% | 3.95% | 4.43% | 1.54% | 1.54% | 1.13% | 1.45% |
| 2026/10/31 | 24.65% | 24.55% | 14.26% | 9.07% | 5.37% | 3.6% | 1.57% | 1.31% | 1.11% | 1.01% |
- viator.com
- getyourguide.com
- tripadvisor.com.au
- klook.com
- headout.com
- booking.com
- agoda.com
- luxuryescapes.com
- trip.com
- ayersrockresort.com.au
Copyright © Adthena. All rights reserved.
Viator’s spend share dipped early October, rebounding late month. GetYourGuide maintained dominance, peaking mid-month. Tripadvisor and Klook showed gradual increases. Booking.com and Agoda fluctuated, while LuxuryEscapes and Trip.com remained stable. October ended with Viator’s resurgence.
Competitor Count for AUS Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 370 |
| 2026/10/02 | 386 |
| 2026/10/03 | 398 |
| 2026/10/04 | 396 |
| 2026/10/05 | 410 |
| 2026/10/06 | 420 |
| 2026/10/07 | 432 |
| 2026/10/08 | 411 |
| 2026/10/09 | 427 |
| 2026/10/10 | 429 |
| 2026/10/11 | 429 |
| 2026/10/12 | 450 |
| 2026/10/13 | 425 |
| 2026/10/14 | 442 |
| 2026/10/15 | 426 |
| 2026/10/16 | 453 |
| 2026/10/17 | 461 |
| 2026/10/18 | 449 |
| 2026/10/19 | 430 |
| 2026/10/20 | 406 |
| 2026/10/21 | 412 |
| 2026/10/22 | 429 |
| 2026/10/23 | 429 |
| 2026/10/24 | 474 |
| 2026/10/25 | 464 |
| 2026/10/26 | 492 |
| 2026/10/27 | 508 |
| 2026/10/28 | 515 |
| 2026/10/29 | 506 |
| 2026/10/30 | 514 |
| 2026/10/31 | 500 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, starting at 370 and peaking at 515. The month concluded with a robust 500, showcasing significant growth.
