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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 42.98
boostmobile.com 22.34
verizon.com 7.87
att.com 6.09
mintmobile.com 3.24
metrobyt-mobile.com 2.21
samsung.com 2.18
amazon.com 1.24
straighttalk.com 1.1
motorola.com 1.06
others 9.69

Copyright © Adthena. All rights reserved.

T-Mobile dominates with 42.98% click share, followed by Boost Mobile at 22.34%. Verizon and AT&T trail, while ‘others’ collectively hold 9.69%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date t-mobile.com verizon.com boostmobile.com mintmobile.com att.com metrobyt-mobile.com samsung.com visible.com tello.com straighttalk.com
2025/04/01 35.12% 13.31% 16.7% 4.27% 7.23% 2.85% 1.93% 1.73% 1.04% 1.13%
2025/04/02 37.92% 11.69% 18.01% 5.15% 6.71% 1.59% 2.24% 1.3% 1% 1.29%
2025/04/03 39.57% 9.6% 19.88% 5.13% 4.78% 1.71% 3.63% 1.6% 1.02% 0.93%
2025/04/04 38.89% 11.46% 17.91% 5.19% 5.12% 1.92% 3.45% 1.42% 1.09% 1.24%
2025/04/05 34.71% 12.85% 18.48% 6.21% 5.69% 1.86% 3.37% 1.26% 1.18% 1.45%
2025/04/06 41.66% 10.71% 15.53% 5.88% 5.08% 1.93% 3.25% 1.09% 1.14% 1.15%
2025/04/07 38.87% 10% 17.83% 5.94% 4.55% 2.03% 4.17% 1.23% 1.09% 1.32%
2025/04/08 38.9% 10.76% 15.67% 6.16% 5.04% 2.17% 3.33% 1.27% 1.3% 1.42%
2025/04/09 42.38% 11.67% 13.13% 6.02% 4.56% 2.05% 4.28% 1.07% 1.02% 1.14%
2025/04/10 31.3% 12.45% 19.56% 6.72% 5.27% 2.38% 4.01% 1.15% 1.28% 1.24%
2025/04/11 26.67% 13.88% 21.32% 6.43% 5.56% 2.31% 5.31% 1.13% 0.98% 1.27%
2025/04/12 27.04% 13.61% 21.08% 7.01% 4.72% 3.09% 5.49% 0.86% 1.29% 1.16%
2025/04/13 26.43% 12.85% 23.99% 6.82% 5.32% 3.13% 3.71% 0.96% 1.18% 1.32%
2025/04/14 25.09% 13.71% 21.05% 7.67% 6.21% 2.8% 4.79% 0.97% 1.07% 1.57%
2025/04/15 24.67% 14.24% 20.87% 6.59% 6.68% 2.94% 5.97% 0.8% 1.09% 1.33%
2025/04/16 24.62% 16.02% 19.48% 7.98% 6% 2.31% 5.37% 0.9% 1.29% 1.48%
2025/04/17 27.21% 16.54% 18.96% 6.65% 6.36% 1.58% 6.33% 0.63% 0.85% 1.7%
2025/04/18 40.49% 12.39% 10.62% 7.46% 5.54% 2.05% 3.46% 1.46% 1.27% 1.34%
2025/04/19 29.53% 12.48% 16.57% 9% 6.33% 2.39% 3.92% 1.48% 1.54% 0.93%
2025/04/20 38.06% 11.14% 15.88% 7.81% 5.14% 2.32% 3.49% 1.48% 1.2% 0.86%
2025/04/21 34.26% 13.96% 14.41% 8.08% 6.2% 2.34% 3% 1.51% 1.27% 1.04%
2025/04/22 35.3% 11.41% 17.2% 7.5% 5.72% 1.97% 3.35% 1.23% 0.81% 1.17%
2025/04/23 32.7% 12.98% 14.58% 8.22% 5.84% 2.21% 2.99% 1.51% 1.3% 1.1%
2025/04/24 33.1% 12.58% 17.59% 6.92% 6.4% 1.36% 2.65% 1.41% 1.23% 1.15%
2025/04/25 36.36% 11.98% 15.37% 6.82% 6.49% 2.01% 3.29% 1.32% 1.28% 0.94%
2025/04/26 35.2% 12.27% 16.53% 7.74% 6.31% 1.79% 2.76% 1.08% 1.41% 0.95%
2025/04/27 36.15% 11.26% 19.12% 7.3% 6.18% 1.75% 2.32% 1% 1.35% 0.8%
2025/04/28 37.87% 12.67% 14.93% 6.9% 5.72% 1.95% 1.94% 1.08% 1.23% 1%
2025/04/29 37.36% 12.15% 17.41% 6.83% 5.52% 1.73% 2.25% 0.83% 1.09% 0.7%
2025/04/30 36.63% 14.31% 13.98% 6.84% 6.11% 2.05% 2.03% 1.5% 1.24% 0.83%

Copyright © Adthena. All rights reserved.

In April 2025, T-Mobile’s PPC spend share fluctuated, peaking at 42.38% on April 9, then declining. Verizon’s share rose mid-month, reaching 16.54% on April 17. Boost Mobile saw a peak of 23.99% on April 13. Mint Mobile’s share increased steadily, while AT&T’s remained stable. Samsung’s share peaked mid-month, then decreased. Overall, T-Mobile led, but competitors showed dynamic shifts.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 385
2025/04/02 355
2025/04/03 374
2025/04/04 385
2025/04/05 376
2025/04/06 385
2025/04/07 375
2025/04/08 376
2025/04/09 346
2025/04/10 361
2025/04/11 362
2025/04/12 358
2025/04/13 359
2025/04/14 366
2025/04/15 358
2025/04/16 349
2025/04/17 385
2025/04/18 400
2025/04/19 388
2025/04/20 392
2025/04/21 382
2025/04/22 391
2025/04/23 395
2025/04/24 392
2025/04/25 376
2025/04/26 363
2025/04/27 372
2025/04/28 371
2025/04/29 364
2025/04/30 368

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 385, dipping mid-month, then peaking at 400 on April 18. The month concluded with a stable 368, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
att.com 1.31%
verizon.com 0.53%
mintmobile.com 0.31%
apple.com 0.29%
beenverified.com 0.2%
straighttalk.com -0.17%
motorola.com -0.3%
amazon.com -0.31%
samsung.com -0.53%
boostmobile.com -2.56%

Copyright © Adthena. All rights reserved.

AT&T surged with a 1.31% click share increase, while Boost Mobile plummeted by 2.56%. Verizon and Mint Mobile saw modest gains, whereas Samsung and Amazon experienced slight declines.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com boostmobile.com verizon.com mintmobile.com att.com backmarket.com google.com amazon.com straighttalk.com samsung.com
2025/04/01 33.18% 21.24% 11.82% 3.51% 5.95% 2.2% 1.76% 1.97% 1.6% 0.94%
2025/04/02 37.87% 22.1% 10.17% 3.97% 4.92% 2.14% 1.38% 2.66% 1.67% 0.96%
2025/04/03 37.59% 23.87% 9.89% 4.03% 3.89% 1.73% 1.13% 2.28% 1.13% 1.48%
2025/04/04 39.15% 21.53% 9.7% 4.38% 4.11% 1.81% 1.09% 2.43% 1.49% 1.52%
2025/04/05 35.25% 21.23% 11.04% 5.02% 4.7% 1.91% 1.45% 2.58% 1.76% 1.54%
2025/04/06 40.68% 19.08% 9.11% 4.64% 4.46% 1.89% 1.22% 2.72% 1.48% 1.47%
2025/04/07 38.15% 21.08% 9.25% 4.75% 3.9% 2.36% 1.28% 2.68% 1.65% 1.79%
2025/04/08 38.3% 18.15% 10.16% 5.08% 4.38% 2.34% 1.35% 2.91% 1.9% 1.49%
2025/04/09 41.5% 16.49% 10.79% 4.8% 3.67% 2.39% 1.38% 3.79% 1.52% 1.88%
2025/04/10 30.77% 23.02% 11.2% 5.2% 4.16% 2.55% 1.63% 3.62% 1.68% 1.75%
2025/04/11 25.62% 26.15% 12.76% 4.9% 4.55% 3.2% 1.61% 3.77% 1.63% 2.12%
2025/04/12 27.06% 25% 12.49% 5.32% 3.93% 3.32% 1.7% 3.55% 1.56% 2.39%
2025/04/13 26.85% 24.95% 12.48% 5.61% 4.65% 2.51% 1.41% 3.42% 1.86% 1.7%
2025/04/14 26.65% 21.68% 13.85% 6.09% 5.45% 2.66% 1.49% 3.48% 2.14% 2.21%
2025/04/15 24.84% 22.89% 14.4% 5.09% 5.8% 2.54% 1.67% 2.58% 1.95% 2.87%
2025/04/16 25.26% 24.06% 15.25% 6.06% 4.97% 1.78% 1.47% 2.56% 1.91% 2.35%
2025/04/17 28.23% 21.86% 15.36% 5.08% 5.59% 1.24% 1.53% 2.03% 2.1% 2.97%
2025/04/18 40.16% 12.89% 12.09% 6.06% 5% 1.22% 1.09% 1.9% 1.93% 1.73%
2025/04/19 26.55% 20.2% 12.22% 8.03% 5.68% 1.62% 1.41% 2.63% 1.34% 1.83%
2025/04/20 34.65% 19.64% 11.05% 6.96% 4.76% 1.72% 1.54% 2.25% 1.28% 1.53%
2025/04/21 31.63% 18.88% 12.79% 6.61% 5.27% 1.8% 2.04% 2.44% 1.58% 1.33%
2025/04/22 32.29% 21.48% 10.56% 6.41% 4.91% 1.9% 2.12% 1.94% 1.67% 1.56%
2025/04/23 29.08% 19.08% 11.89% 6.85% 4.98% 2.5% 2.25% 2.21% 1.66% 1.44%
2025/04/24 29.5% 21.39% 11.4% 5.6% 5.77% 2.11% 1.73% 2.56% 1.57% 1.27%
2025/04/25 32.88% 20.25% 10.75% 5.5% 5.66% 2.19% 1.9% 2.21% 1.31% 1.52%
2025/04/26 32.89% 21.01% 10.84% 6.06% 5.59% 2.35% 1.6% 2.17% 1.38% 1.28%
2025/04/27 34.47% 22.85% 9.68% 5.98% 5.68% 1.88% 1.33% 1.99% 1.16% 1.1%
2025/04/28 34.17% 20.57% 11% 6.1% 4.77% 2.18% 2.14% 2.36% 1.42% 0.92%
2025/04/29 34.38% 21.82% 10.49% 6.05% 4.93% 2.13% 1.62% 2.21% 1.01% 1.06%
2025/04/30 33.69% 18.09% 12.66% 5.77% 5.4% 2.34% 2.25% 1.71% 1.22% 0.99%

Copyright © Adthena. All rights reserved.

April saw T-Mobile’s impression share fluctuate, peaking at 41.50% on April 9, then declining. Boost Mobile’s share dipped mid-month, while Verizon’s rose steadily. Mint Mobile and AT&T showed minor variations. By month’s end, T-Mobile led, followed by Boost Mobile and Verizon.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AT&T® Official Site https://www.att.com

    Plans & Services, Made For You — Whether You Need a Device, Fast Internet or Wireless, AT&T Delivers The Latest & Greatest.

  2. 2
    Unlimited Is Just $15/mo - No Activation Fees https://www.boostmobile.com

    Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance

  3. 3
    Get 4 Lines for Only $25/line | Plus 4 Free Samsung Galaxy A15 https://www.metrobyt-mobile.com

    Get this special offer today. No ID required and no need to bring your number. Learn more. Join...

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Deals on Plans & Phones — Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today. Switch to...

  5. 5
    Visible by Verizon | One-line wireless, just $25/mo https://www.visible.com

    Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T, Boost Mobile, Metro by T-Mobile, T-Mobile, and Visible by Verizon captivate audiences with unique offerings. From AT&T’s comprehensive services to Boost’s unbeatable $15/month deal, each ad highlights distinct value propositions, enticing customers with affordability, flexibility, and cutting-edge technology.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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