Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| telstra.com.au | 16.7 |
| optus.com.au | 15.95 |
| amaysim.com.au | 11.55 |
| boost.com.au | 9.76 |
| samsung.com | 6.15 |
| kogan.com | 5 |
| felixmobile.com.au | 4.14 |
| lycamobile.com.au | 3.89 |
| jbhifi.com.au | 2.41 |
| reebelo.com.au | 2.28 |
| others | 22.17 |
- telstra.com.au - 16.7%
- optus.com.au - 15.95%
- amaysim.com.au - 11.55%
- boost.com.au - 9.76%
- samsung.com - 6.15%
- kogan.com - 5%
- felixmobile.com.au - 4.14%
- lycamobile.com.au - 3.89%
- jbhifi.com.au - 2.41%
- reebelo.com.au - 2.28%
- others - 22.17%
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In the competitive landscape of Google’s PPC, Telstra leads with 16.7% click share, closely followed by Optus at 15.95%. Meanwhile, ‘others’ collectively hold a significant 22.17%.
Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | optus.com.au | telstra.com.au | kogan.com | felixmobile.com.au | amaysim.com.au | tpg.com.au | finder.com.au | vodafone.com.au | dodo.com | lycamobile.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 15.81% | 9.45% | 5.31% | 3.8% | 11.81% | 6.22% | 6.16% | 3.54% | 5.65% | 7.26% |
| 2026/08/02 | 15.99% | 11.42% | 5.47% | 3.2% | 10.67% | 5.79% | 5.4% | 3.12% | 5.26% | 8.21% |
| 2026/08/03 | 15.97% | 9.52% | 5.69% | 6.94% | 13.34% | 4.96% | 4.89% | 3.81% | 6.14% | 7.15% |
| 2026/08/04 | 14.62% | 9.01% | 4.39% | 7.28% | 18.34% | 4.54% | 4.57% | 3.24% | 5.45% | 5.64% |
| 2026/08/05 | 14.61% | 9.11% | 3.31% | 8.81% | 19.58% | 7.17% | 4.48% | 3.21% | 5.39% | 1.44% |
| 2026/08/06 | 13.59% | 8.68% | 3.81% | 9.68% | 17.06% | 6.78% | 4.52% | 2.82% | 4.41% | 5.19% |
| 2026/08/07 | 13% | 7.91% | 4.39% | 10.56% | 18.33% | 7.63% | 4.26% | 2.57% | 4.4% | 4.62% |
| 2026/08/08 | 14.21% | 8.65% | 5.73% | 9.49% | 15.14% | 6.34% | 6.6% | 2.88% | 3.37% | 4.28% |
| 2026/08/09 | 12.97% | 7.49% | 5.71% | 10.49% | 17.91% | 6.83% | 6% | 2.68% | 3.7% | 4.29% |
| 2026/08/10 | 11.94% | 10.62% | 5.13% | 11.39% | 14.39% | 6.11% | 5.53% | 2.24% | 3.34% | 4.37% |
| 2026/08/11 | 15.25% | 11.12% | 4.43% | 7.29% | 11.53% | 5.7% | 4.86% | 3.99% | 3.95% | 5.25% |
| 2026/08/12 | 14.37% | 8.87% | 5.17% | 9.4% | 12.02% | 5.21% | 4.25% | 2.68% | 3.31% | 4.49% |
| 2026/08/13 | 15.18% | 10.52% | 4.6% | 9.45% | 9.55% | 5.73% | 4.25% | 2.47% | 3.5% | 5.49% |
| 2026/08/14 | 13.93% | 8.63% | 5.01% | 10.43% | 11.85% | 6.77% | 3.52% | 2.44% | 4.51% | 6.26% |
| 2026/08/15 | 15.8% | 11.34% | 5.08% | 8.91% | 9.21% | 5.93% | 4.12% | 3.06% | 4.04% | 5.28% |
| 2026/08/16 | 15.78% | 10.17% | 5.13% | 8.47% | 9.95% | 4.92% | 4.4% | 4% | 3.12% | 4.77% |
| 2026/08/17 | 14.35% | 11.43% | 5.79% | 8.15% | 9.41% | 6.35% | 3.94% | 3.17% | 3.39% | 6.26% |
| 2026/08/18 | 14.93% | 8.36% | 7.08% | 8.34% | 10.42% | 6.55% | 4.36% | 2.47% | 3.41% | 4.93% |
| 2026/08/19 | 16.54% | 11.21% | 7.13% | 8.09% | 10.67% | 4.3% | 3.79% | 3.54% | 2.73% | 3.49% |
| 2026/08/20 | 13.69% | 9.24% | 6.84% | 8.78% | 12.61% | 6.07% | 4% | 3.73% | 2.65% | 5.28% |
| 2026/08/21 | 14.13% | 9.56% | 5.94% | 7.93% | 12.72% | 7.7% | 3.25% | 4.45% | 3.72% | 4.84% |
| 2026/08/22 | 14.78% | 9.46% | 7.65% | 6.2% | 12.02% | 8.97% | 2.25% | 4.65% | 3.55% | 4.99% |
| 2026/08/23 | 13.45% | 10.18% | 7.75% | 6.87% | 11% | 8.66% | 2.52% | 5.42% | 3.89% | 5.09% |
| 2026/08/24 | 13.36% | 9.84% | 6.4% | 9.19% | 12.7% | 7.11% | 3.51% | 4.08% | 3.73% | 5.37% |
| 2026/08/25 | 13.23% | 12.95% | 10.61% | 6.76% | 8.66% | 6.41% | 2.76% | 3.03% | 3.79% | 6.17% |
| 2026/08/26 | 17.38% | 9.01% | 11.53% | 6.6% | 5.72% | 4.39% | 2.98% | 3.89% | 3.99% | 6.91% |
| 2026/08/27 | 15.49% | 10.54% | 11.01% | 6.96% | 5.97% | 4.35% | 3.8% | 5.17% | 3.52% | 3.46% |
| 2026/08/28 | 14.93% | 11.43% | 9.88% | 7.15% | 8.5% | 7.15% | 3.4% | 5.42% | 2.96% | 2.7% |
| 2026/08/29 | 12.58% | 9.35% | 10.88% | 7.1% | 9.93% | 6.48% | 4.21% | 5.84% | 2.71% | 2.09% |
| 2026/08/30 | 12.31% | 10.14% | 11.03% | 8.05% | 9.37% | 7.88% | 4.95% | 3.51% | 3.56% | 1.98% |
| 2026/08/31 | 16.42% | 11.76% | 11.4% | 6.98% | 6.78% | 5.3% | 4.65% | 4.55% | 2.35% | 1.88% |
- optus.com.au
- telstra.com.au
- kogan.com
- felixmobile.com.au
- amaysim.com.au
- tpg.com.au
- finder.com.au
- vodafone.com.au
- dodo.com
- lycamobile.com.au
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In August 2026, Optus led with fluctuating spend, peaking at 17.38% on the 26th. Telstra’s share varied, ending at 11.76%. Kogan rose steadily, closing at 11.4%. Felix Mobile’s share peaked mid-month, while Amaysim saw a decline. TPG and Finder had modest shares, with Vodafone and Dodo trailing. Lycamobile’s share decreased throughout the month.
Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 182 |
| 2026/08/02 | 185 |
| 2026/08/03 | 187 |
| 2026/08/04 | 188 |
| 2026/08/05 | 159 |
| 2026/08/06 | 163 |
| 2026/08/07 | 159 |
| 2026/08/08 | 159 |
| 2026/08/09 | 156 |
| 2026/08/10 | 156 |
| 2026/08/11 | 163 |
| 2026/08/12 | 162 |
| 2026/08/13 | 162 |
| 2026/08/14 | 158 |
| 2026/08/15 | 157 |
| 2026/08/16 | 153 |
| 2026/08/17 | 154 |
| 2026/08/18 | 159 |
| 2026/08/19 | 152 |
| 2026/08/20 | 151 |
| 2026/08/21 | 150 |
| 2026/08/22 | 157 |
| 2026/08/23 | 157 |
| 2026/08/24 | 158 |
| 2026/08/25 | 159 |
| 2026/08/26 | 154 |
| 2026/08/27 | 155 |
| 2026/08/28 | 153 |
| 2026/08/29 | 156 |
| 2026/08/30 | 151 |
| 2026/08/31 | 149 |
Copyright © Adthena. All rights reserved.
August began with 182 advertisers, peaking at 188 by the 4th. A sharp decline followed, stabilizing around 150. The month concluded with 149 advertisers.
