Why is the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report for?

The AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.8017749084
	71.1982250916

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	39
	61

39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	23%
Navigational	7%
Seasonal	0%
Local	1%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
optus.com.au	16.5
amaysim.com.au	14.86
telstra.com.au	14.59
boost.com.au	8.67
samsung.com	4.91
lycamobile.com.au	4.74
felixmobile.com.au	3.98
kogan.com	3.87
finder.com.au	3.06
reebelo.com.au	2.34
others	22.48

optus.com.au - 16.5%
amaysim.com.au - 14.86%
telstra.com.au - 14.59%
boost.com.au - 8.67%
samsung.com - 4.91%
lycamobile.com.au - 4.74%
felixmobile.com.au - 3.98%
kogan.com - 3.87%
finder.com.au - 3.06%
reebelo.com.au - 2.34%
others - 22.48%

In the competitive landscape of Google’s PPC for telecommunications, Optus leads with 16.5% click share, closely followed by Amaysim at 14.86%. Meanwhile, ‘others’ collectively hold a significant 22.48%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	optus.com.au	amaysim.com.au	telstra.com.au	lycamobile.com.au	felixmobile.com.au	tpg.com.au	finder.com.au	dodo.com	kogan.com	vodafone.com.au
2026/07/01	25.03%	9.4%	7.08%	4.66%	6.41%	5.55%	5.92%	4.67%	5.36%	2.1%
2026/07/02	20.61%	10.04%	7.65%	4.33%	5.37%	10.22%	7.5%	3.98%	4.44%	1.52%
2026/07/03	21.45%	10.58%	7.77%	6.52%	6.69%	7.23%	5.69%	5.08%	5.2%	2.01%
2026/07/04	23.61%	12.82%	7.53%	4.84%	6.21%	6.32%	6.91%	3.83%	4.06%	2.06%
2026/07/05	22.82%	12.39%	8.76%	5.38%	6.04%	6.45%	6.69%	4.59%	4.98%	2.09%
2026/07/06	13.17%	13.22%	9.89%	5.88%	6.64%	6.57%	7.3%	4.34%	5.68%	1.7%
2026/07/07	17.23%	13.01%	11.59%	5.22%	6.95%	4.94%	6.73%	3.75%	4.41%	2.2%
2026/07/08	15.69%	12.37%	4.68%	6.67%	7.45%	4.96%	9.92%	3.77%	5.03%	4.63%
2026/07/09	15.37%	14.09%	0.86%	4.96%	8.12%	4.19%	11.93%	3.4%	5.31%	3.78%
2026/07/10	13.39%	13.69%	5.67%	6.18%	8.06%	5.63%	8.94%	3.9%	4.75%	3.12%
2026/07/11	14.43%	13.01%	11.51%	6.78%	5.32%	5.03%	5.51%	3.93%	5.22%	3.57%
2026/07/12	14.03%	12.81%	12.72%	6.37%	6.2%	5.39%	5.57%	3.77%	5.07%	3.46%
2026/07/13	14.36%	13.68%	10.02%	6.53%	7.16%	5.34%	6.47%	4.01%	3.88%	2.87%
2026/07/14	14.36%	11.81%	8.49%	6.28%	7.41%	4.69%	8.39%	4.39%	3.38%	3.54%
2026/07/15	15.6%	11.06%	8.02%	6.35%	6.04%	4.15%	8.51%	3.78%	3.39%	4.29%
2026/07/16	18.47%	13.15%	6.82%	4.72%	7.89%	4.27%	8.08%	4.03%	3.29%	4.65%
2026/07/17	19.13%	13.46%	8.16%	5.05%	9.2%	4.4%	8.31%	3.02%	3.3%	3.45%
2026/07/18	15.33%	13.18%	7.3%	6.52%	7.99%	5.46%	6.36%	5.8%	4.09%	4.57%
2026/07/19	14.63%	13.73%	9.9%	3.56%	7.57%	5.4%	10.05%	5.24%	3.4%	1.6%
2026/07/20	17.18%	13.68%	6.88%	5.64%	8.35%	5.57%	8.26%	5.01%	4.14%	3.95%
2026/07/21	14.3%	11.81%	8.47%	6.27%	7.38%	4.68%	8.34%	4.38%	3.47%	3.52%
2026/07/22	14.58%	12.94%	7.58%	6.09%	7.6%	3.97%	7.35%	3.74%	5.84%	3.52%
2026/07/23	13.24%	12.6%	7.4%	6.24%	7.03%	5.28%	7.33%	4.44%	5.81%	3.31%
2026/07/24	13.65%	13.81%	8.06%	5.08%	7.32%	4.63%	7.22%	4.67%	5.15%	3.31%
2026/07/25	15.96%	13.95%	8.11%	5.34%	6.86%	4.63%	7.32%	4.07%	4.57%	3.93%
2026/07/26	16.78%	10.76%	8.34%	5.58%	6.74%	4.75%	7.45%	4.18%	4.73%	3.73%
2026/07/27	16.41%	12.14%	7.86%	5.4%	8.22%	5.55%	6.6%	4.85%	4.36%	3.84%
2026/07/28	17.84%	11.01%	8.56%	5.67%	7.51%	6.54%	7.04%	4.52%	4.06%	3.94%
2026/07/29	15.59%	13.67%	7.96%	6.47%	7.57%	6.59%	6.52%	4.35%	4.78%	2.43%
2026/07/30	14.66%	13.32%	6.84%	5.91%	7.9%	6.02%	5.75%	4.91%	4.05%	3.14%
2026/07/31	15.25%	12.79%	7.95%	7.82%	7.29%	6.21%	6.08%	5.62%	3.83%	3.19%

optus.com.au
amaysim.com.au
telstra.com.au
lycamobile.com.au
felixmobile.com.au
tpg.com.au
finder.com.au
dodo.com
kogan.com
vodafone.com.au

In July 2026, Optus led with fluctuating spend, peaking early at 25.03% and ending at 15.25%. Amaysim maintained steady growth, while Telstra saw a mid-month dip. Lycamobile and Felixmobile showed consistent patterns, with Felixmobile peaking mid-month. TPG and Finder had varied trends, while Dodo and Kogan remained stable. Vodafone experienced minor fluctuations, closing at 3.19%.

Market Exposure

Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	187
2026/07/02	187
2026/07/03	189
2026/07/04	183
2026/07/05	182
2026/07/06	184
2026/07/07	174
2026/07/08	176
2026/07/09	177
2026/07/10	176
2026/07/11	174
2026/07/12	177
2026/07/13	182
2026/07/14	180
2026/07/15	183
2026/07/16	180
2026/07/17	182
2026/07/18	180
2026/07/19	176
2026/07/20	173
2026/07/21	180
2026/07/22	190
2026/07/23	187
2026/07/24	188
2026/07/25	194
2026/07/26	194
2026/07/27	178
2026/07/28	186
2026/07/29	174
2026/07/30	193
2026/07/31	188

July began with 187 advertisers, fluctuating throughout the month. Mid-month saw a dip to 173, but a strong recovery led to a peak of 194. The month concluded with 188 advertisers, reflecting resilience and growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
samsung.com	2.63%
lycamobile.com.au	0.55%
amaysim.com.au	0.45%
dodo.com	0.31%
reebelo.com.au	0.22%
aussiebroadband.com.au	-0.28%
kogan.com	-0.3%
amazon.com.au	-0.34%
optus.com.au	-1.29%
telstra.com.au	-2.03%

Samsung.com surged with a 2.63% click share increase, while telstra.com.au dropped by 2.03%. Lycamobile.com.au and amaysim.com.au also saw positive gains, contrasting with declines for optus.com.au and amazon.com.au.

Campaign Efficiency

AUS Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	optus.com.au	amaysim.com.au	telstra.com.au	reebelo.com.au	lycamobile.com.au	felixmobile.com.au	kogan.com	ozmobiles.com.au	tpg.com.au	finder.com.au
2026/07/01	20.52%	9.12%	7.48%	3.88%	2.9%	5.1%	7.28%	4.05%	4.04%	3.94%
2026/07/02	15.54%	9.04%	7.94%	5.13%	3.41%	3.87%	7.09%	5.59%	8.93%	5%
2026/07/03	17.97%	9.77%	8.36%	3.95%	4.62%	5.13%	8.16%	3.82%	6.12%	4.03%
2026/07/04	18.65%	12.08%	7.33%	2.78%	3.48%	4.89%	6.61%	3.22%	5.12%	4.37%
2026/07/05	18.37%	11.73%	8.73%	2.95%	3.69%	5.29%	7.71%	2.61%	5.47%	4.48%
2026/07/06	9.84%	11.35%	9.37%	4.96%	4.19%	5.16%	8.36%	4.4%	5.12%	4.93%
2026/07/07	12.43%	11.19%	11.21%	5.49%	3.44%	5.41%	7.71%	4.34%	3.49%	4.65%
2026/07/08	11.54%	10.99%	4.1%	5.27%	4.65%	6.42%	7.24%	4.78%	3.44%	6.96%
2026/07/09	10.61%	13.67%	0.75%	6.59%	3.21%	7.1%	8.13%	6.21%	3.16%	7.89%
2026/07/10	10.01%	12.12%	5.77%	7.01%	4.03%	6.98%	6.53%	5.74%	3.66%	5.82%
2026/07/11	9.97%	11.88%	9.96%	6.2%	4.63%	4.48%	6.56%	5.18%	3.59%	3.6%
2026/07/12	10.62%	11.63%	12.11%	5.27%	4.49%	5.47%	6.7%	3.91%	3.84%	3.77%
2026/07/13	10.15%	14.24%	9.45%	5.96%	4.72%	5.72%	5.2%	4.15%	3.93%	3.95%
2026/07/14	10.13%	12.06%	7.75%	6.75%	4.56%	5.55%	4.81%	6.35%	3.02%	5.25%
2026/07/15	11.33%	9.7%	7.79%	6.23%	4.5%	4.11%	4.94%	6.97%	2.36%	6.04%
2026/07/16	14.22%	13.26%	6.74%	3.72%	3.52%	6.09%	4.27%	4.09%	2.9%	5.74%
2026/07/17	14.36%	13.91%	8.05%	5.26%	3.55%	6.8%	4.6%	4.26%	2.96%	5.6%
2026/07/18	11.25%	12.76%	6.18%	6.51%	4.84%	6.08%	5.63%	5.58%	3.38%	3.92%
2026/07/19	11.03%	14.09%	9.39%	6.02%	2.94%	5.06%	4.73%	4.87%	3.24%	7.28%
2026/07/20	14.74%	13.44%	6.57%	3.84%	4.81%	5.73%	5.23%	4.55%	3.83%	6%
2026/07/21	10.13%	12.06%	7.75%	6.75%	4.56%	5.55%	4.81%	6.35%	3.02%	5.25%
2026/07/22	10.6%	13.28%	7.16%	6.93%	4.12%	5.23%	7.19%	5.3%	2.79%	4.89%
2026/07/23	9.51%	11.89%	7.07%	6.08%	4.62%	5.84%	7.45%	5.06%	3.67%	4.87%
2026/07/24	10.69%	13.03%	7.86%	5.17%	3.82%	5.45%	6.59%	5.71%	3.02%	4.46%
2026/07/25	12.52%	12.96%	7.51%	4.48%	4.01%	5.26%	5.97%	5.23%	3.4%	4.47%
2026/07/26	13.33%	10.22%	7.54%	5.63%	4.15%	4.95%	6.19%	4.93%	3.53%	4.61%
2026/07/27	12.91%	11.23%	7.49%	4.95%	3.9%	6.62%	5.75%	3.86%	3.76%	4.57%
2026/07/28	15.41%	10.45%	7.92%	4.36%	4.1%	6.05%	5.46%	4.16%	4.6%	4.83%
2026/07/29	13.08%	12.9%	7.19%	6.97%	4.61%	5.76%	6.5%	4.4%	4.24%	3.86%
2026/07/30	13.19%	11.86%	7.79%	5.05%	4.23%	6.18%	5.33%	3.49%	3.97%	3.77%
2026/07/31	11.97%	11.33%	7.79%	6.91%	5.94%	5.26%	4.6%	4.56%	3.95%	3.85%

optus.com.au
amaysim.com.au
telstra.com.au
reebelo.com.au
lycamobile.com.au
felixmobile.com.au
kogan.com
ozmobiles.com.au
tpg.com.au
finder.com.au

Optus started July strong, peaking at 20.52% but ended at 11.97%. Amaysim maintained a steady presence, closing at 11.33%. Telstra fluctuated, finishing at 7.79%. Reebelo and Lycamobile showed moderate gains, while Kogan and Ozmobiles saw declines. TPG and Finder remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Mobile Phone & Smart Phones - Last month

1
amaysim Sim Plans https://www.amaysim.com.au › sim › deals
Affordable Sim Plans — Get big network coverage without the big prices. amaysim uses the Optus Network. eSIM ready with...
2
Best Mobile Plans on Telstra Network | July 2026 https://www.finder.com.au
Find a Cheap Mobile SIM Card. Use Our Table to Find More Data For Less.
3
Kogan Mobile Yearly Plan | Get 350GB for just $179 https://www.kogan.com
Get 25% off your next yearly prepaid plan! That's less than $15 for 29GB/mth. T&Cs apply. Prepaid offer ends 12/07/2026. Vouchers expire at 11:59PM AEST on 31/08/2026. Amazing Value. BYO Number.
4
Get 50% Off - Galaxy S26 256GB - Get $774 Off - Free Delivery https://www.optus.com.au › galaxys26-offer › save-$774
On Galaxy S26 With Device Payment Plan. Active SIM plan required. Ends 4/8. Terms Apply. See Offer: Get $774 Off When You Buy Galaxy S26 With Device Payment Plan. Ends 4/8. 48MP Fusion Camera System.
5
25GB for $12.50/mth | Switch and Save with TPG https://www.tpg.com.au
Unlimited talk & text to standard AU phone numbers plus great mobile data inclusions. Connect with...

In the competitive world of mobile plans, amaysim shines with affordable SIM plans leveraging the Optus Network. Finder.com.au guides users to budget-friendly Telstra network options. Kogan offers a compelling yearly plan with 350GB for $179. Optus entices with a 50% discount on the Galaxy S26, while TPG offers 25GB for just $12.50/month, emphasizing savings and connectivity.

Frequently Asked Questions

Why is the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report?

The AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report for?

The AUS Telecommunications Mobile Phone & Smart Phones July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

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Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis July 2026