Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| optus.com.au | 20.02 |
| telstra.com.au | 12.48 |
| amaysim.com.au | 9.74 |
| boost.com.au | 7.98 |
| felixmobile.com.au | 5.16 |
| lycamobile.com.au | 4.9 |
| everyday.com.au | 4.61 |
| samsung.com | 4.39 |
| kogan.com | 3.94 |
| dodo.com | 3.42 |
| others | 23.36 |
- optus.com.au - 20.02%
- telstra.com.au - 12.48%
- amaysim.com.au - 9.74%
- boost.com.au - 7.98%
- felixmobile.com.au - 5.16%
- lycamobile.com.au - 4.9%
- everyday.com.au - 4.61%
- samsung.com - 4.39%
- kogan.com - 3.94%
- dodo.com - 3.42%
- others - 23.36%
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In the competitive landscape of Google PPC, Optus leads with a 20.02% click share, closely followed by Telstra at 12.48%. Meanwhile, ‘others’ collectively hold a significant 23.36%, showcasing diverse competition.
Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | optus.com.au | tpg.com.au | telstra.com.au | lycamobile.com.au | felixmobile.com.au | kogan.com | vodafone.com.au | everyday.com.au | amaysim.com.au | dodo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 23.11% | 6.27% | 7.44% | 7.65% | 10.22% | 4.7% | 2.37% | 3.12% | 6.67% | 3.49% |
| 2026/05/02 | 23.91% | 6.04% | 4.31% | 8.26% | 11.74% | 4.24% | 2.22% | 4.11% | 7.06% | 8.24% |
| 2026/05/03 | 21.28% | 6.95% | 4.33% | 7.7% | 10.43% | 4.28% | 2.12% | 4.36% | 6.79% | 12.29% |
| 2026/05/04 | 21.43% | 5.68% | 4.4% | 7.65% | 9.63% | 4.58% | 1.6% | 2.76% | 6.64% | 13.57% |
| 2026/05/05 | 20.6% | 4.88% | 5.16% | 7.42% | 9.94% | 4.2% | 1.41% | 2.69% | 7.23% | 14.3% |
| 2026/05/06 | 24.61% | 5.64% | 4.57% | 7.27% | 8.45% | 3.88% | 1.9% | 3.49% | 8.39% | 10.08% |
| 2026/05/07 | 24.68% | 6.9% | 5.62% | 6.87% | 9.41% | 4.75% | 2.72% | 4.12% | 8.1% | 4.14% |
| 2026/05/08 | 23.01% | 7.05% | 5.75% | 4.55% | 9.6% | 3.59% | 4.22% | 3.59% | 8.26% | 3.71% |
| 2026/05/09 | 21.98% | 7.22% | 4.61% | 6.44% | 8.84% | 3.17% | 4.69% | 3.83% | 9.06% | 7.89% |
| 2026/05/10 | 21.7% | 7.67% | 4.22% | 6.21% | 8.55% | 2.74% | 3.6% | 4.18% | 8.04% | 12.03% |
| 2026/05/11 | 20.4% | 6.41% | 4.42% | 6.7% | 7.79% | 3.47% | 3.83% | 2.77% | 10.15% | 12.3% |
| 2026/05/12 | 17.85% | 6.38% | 6.63% | 8.71% | 8.57% | 7.07% | 4.6% | 4.2% | 9.1% | 4.13% |
| 2026/05/13 | 19.31% | 7.66% | 4.23% | 8.98% | 8.92% | 5.86% | 4% | 3.81% | 10.65% | 4.04% |
| 2026/05/14 | 22.91% | 6.62% | 3.18% | 6.46% | 9.37% | 3.86% | 3.33% | 3.93% | 10.46% | 3.75% |
| 2026/05/15 | 17.92% | 7.27% | 3.82% | 7.76% | 8.53% | 6.04% | 3.85% | 4.04% | 10.68% | 4.49% |
| 2026/05/16 | 15.95% | 6.82% | 3.99% | 8.58% | 9.38% | 7.2% | 2.78% | 3.84% | 10.12% | 5.24% |
| 2026/05/17 | 16.63% | 7.78% | 4.65% | 8.2% | 8.79% | 6.88% | 3.35% | 3.65% | 9.66% | 4.74% |
| 2026/05/18 | 15.93% | 6.99% | 4.6% | 9.73% | 8.7% | 7.42% | 3.65% | 3.64% | 9% | 4.14% |
| 2026/05/19 | 17.41% | 6.87% | 3.49% | 9.54% | 8.42% | 6.61% | 3.47% | 4% | 11.09% | 3.92% |
| 2026/05/20 | 17.63% | 6.72% | 3.17% | 9.75% | 9.67% | 6.79% | 3.8% | 4.26% | 8.8% | 4.13% |
| 2026/05/21 | 17.75% | 7.35% | 4.47% | 8.9% | 8.83% | 7.94% | 2.86% | 4.03% | 9.35% | 4.4% |
| 2026/05/22 | 17.04% | 7.45% | 4.93% | 9.09% | 9.17% | 7.45% | 4.12% | 4.01% | 9.76% | 4.73% |
| 2026/05/23 | 17.17% | 7.64% | 4.31% | 9.23% | 8.74% | 6.52% | 5.14% | 4.17% | 9.01% | 5.14% |
| 2026/05/24 | 18.44% | 8.25% | 4.51% | 9.79% | 8.22% | 4.61% | 5.89% | 4.28% | 9.64% | 4.58% |
| 2026/05/25 | 16.27% | 9.06% | 4.98% | 9.8% | 7.91% | 4.61% | 7.06% | 3.41% | 9.6% | 4.44% |
| 2026/05/26 | 17.47% | 10.12% | 5.69% | 7.38% | 8.1% | 5.18% | 4.73% | 3.92% | 9.53% | 2.46% |
| 2026/05/27 | 15.53% | 11.29% | 7.67% | 6.77% | 7.68% | 6.02% | 4.71% | 3.83% | 7.12% | 2.47% |
| 2026/05/28 | 19.68% | 11.22% | 6.72% | 6.53% | 8.22% | 5.55% | 4.98% | 4.13% | 6.04% | 2.24% |
| 2026/05/29 | 18.9% | 11.26% | 6.72% | 7.05% | 8.46% | 5.29% | 4.77% | 4.55% | 5.62% | 1.91% |
| 2026/05/30 | 17.14% | 12.79% | 7.95% | 6.55% | 8.11% | 4.98% | 4.27% | 4.83% | 5.4% | 2.34% |
| 2026/05/31 | 17.61% | 11.96% | 8.29% | 8.22% | 7.62% | 6.02% | 4.81% | 4.72% | 3.1% | 2.82% |
- optus.com.au
- tpg.com.au
- telstra.com.au
- lycamobile.com.au
- felixmobile.com.au
- kogan.com
- vodafone.com.au
- everyday.com.au
- amaysim.com.au
- dodo.com
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In May 2026, Optus began strong but saw a decline, ending at 17.61%. TPG’s share rose steadily, closing at 11.96%. Telstra fluctuated, finishing at 8.29%. Lycamobile and Felixmobile showed varied trends, ending at 8.22% and 7.62%, respectively. Kogan and Vodafone experienced ups and downs, closing at 6.02% and 4.81%. Everyday and Amaysim had moderate changes, finishing at 4.72% and 3.10%. Dodo’s share peaked mid-month, then dropped, ending at 2.82%.
Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 170 |
| 2026/05/02 | 179 |
| 2026/05/03 | 176 |
| 2026/05/04 | 178 |
| 2026/05/05 | 178 |
| 2026/05/06 | 181 |
| 2026/05/07 | 183 |
| 2026/05/08 | 186 |
| 2026/05/09 | 192 |
| 2026/05/10 | 188 |
| 2026/05/11 | 194 |
| 2026/05/12 | 214 |
| 2026/05/13 | 204 |
| 2026/05/14 | 203 |
| 2026/05/15 | 210 |
| 2026/05/16 | 211 |
| 2026/05/17 | 213 |
| 2026/05/18 | 213 |
| 2026/05/19 | 203 |
| 2026/05/20 | 196 |
| 2026/05/21 | 197 |
| 2026/05/22 | 200 |
| 2026/05/23 | 196 |
| 2026/05/24 | 196 |
| 2026/05/25 | 218 |
| 2026/05/26 | 241 |
| 2026/05/27 | 234 |
| 2026/05/28 | 230 |
| 2026/05/29 | 229 |
| 2026/05/30 | 230 |
| 2026/05/31 | 230 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP rose from 170 to 230, peaking at 241 mid-month, indicating a dynamic advertising landscape.
