Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| optus.com.au | 23.16 |
| telstra.com.au | 17.44 |
| amaysim.com.au | 10.8 |
| boost.com.au | 5.88 |
| vodafone.com.au | 5.12 |
| samsung.com | 4.26 |
| everyday.com.au | 4.09 |
| lycamobile.com.au | 4.08 |
| felixmobile.com.au | 3.76 |
| kogan.com | 3.01 |
| others | 18.4 |
- optus.com.au - 23.16%
- telstra.com.au - 17.44%
- amaysim.com.au - 10.8%
- boost.com.au - 5.88%
- vodafone.com.au - 5.12%
- samsung.com - 4.26%
- everyday.com.au - 4.09%
- lycamobile.com.au - 4.08%
- felixmobile.com.au - 3.76%
- kogan.com - 3.01%
- others - 18.4%
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Optus leads with 23.16% click share, followed by Telstra at 17.44%. Amaysim captures 10.8%, while ‘others’ collectively hold 18.4%, showcasing diverse competition.
Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | optus.com.au | felixmobile.com.au | telstra.com.au | lycamobile.com.au | vodafone.com.au | amaysim.com.au | finder.com.au | dodo.com | kogan.com | whistleout.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 24.45% | 9.89% | 9.04% | 5.78% | 6.73% | 8.61% | 5.2% | 3.73% | 2.68% | 2.29% |
| 2026/03/02 | 22.3% | 10.94% | 10.59% | 7.39% | 5.88% | 5.29% | 5.22% | 3.87% | 4% | 1.91% |
| 2026/03/03 | 26.29% | 10.94% | 10.27% | 5.24% | 5.87% | 5.04% | 5.2% | 3.14% | 6.53% | 1.74% |
| 2026/03/04 | 23.74% | 10.29% | 9.12% | 5.25% | 5.67% | 10.06% | 4.94% | 3.41% | 5.34% | 1.55% |
| 2026/03/05 | 24.22% | 9.8% | 8.24% | 6.32% | 5.66% | 10.23% | 4.36% | 3.28% | 4.87% | 1.7% |
| 2026/03/06 | 26.21% | 10.96% | 8.69% | 6.32% | 5.68% | 9.07% | 4.11% | 2.65% | 5.52% | 1.66% |
| 2026/03/07 | 28.76% | 11.1% | 8.56% | 6.27% | 6.17% | 8.23% | 4.8% | 2.89% | 4.26% | 2.46% |
| 2026/03/08 | 29.7% | 10.55% | 7.88% | 5.64% | 6.18% | 8.19% | 4.53% | 3.08% | 3.69% | 3.17% |
| 2026/03/09 | 27.13% | 10.36% | 9.58% | 5.42% | 5.52% | 8.42% | 4.03% | 2.39% | 4.91% | 3.51% |
| 2026/03/10 | 26.37% | 11.79% | 8.96% | 6.28% | 5.13% | 8.43% | 2.63% | 2.61% | 3.48% | 3.59% |
| 2026/03/11 | 26.69% | 11.69% | 8.95% | 4.6% | 7.5% | 8.53% | 3.3% | 2.24% | 4.52% | 3.34% |
| 2026/03/12 | 25.93% | 12.37% | 9.38% | 5.36% | 6.51% | 6.21% | 4.32% | 2.61% | 6.62% | 3.86% |
| 2026/03/13 | 29.07% | 12.2% | 8.76% | 5.3% | 6.73% | 6.37% | 3.61% | 2.58% | 5.69% | 3.34% |
| 2026/03/14 | 29.43% | 10.16% | 9.59% | 5.93% | 6.16% | 8.32% | 3.66% | 2.22% | 5.29% | 3.47% |
| 2026/03/15 | 27.97% | 9.82% | 8.87% | 5.2% | 6.04% | 9.11% | 3.5% | 2.52% | 5.02% | 4.03% |
| 2026/03/16 | 26.55% | 9.7% | 9.55% | 6.09% | 7.18% | 7.52% | 4.19% | 2.49% | 5.72% | 3.83% |
| 2026/03/17 | 25.63% | 4.92% | 10.69% | 6.23% | 9.47% | 9.01% | 2.86% | 3.06% | 5.73% | 2.48% |
| 2026/03/18 | 31.1% | 3.13% | 11.48% | 5.62% | 9.91% | 9.34% | 3.44% | 2.62% | 2.85% | 2.62% |
| 2026/03/19 | 30.33% | 3.24% | 11.33% | 5.17% | 10.26% | 7.71% | 3.85% | 2.38% | 6.36% | 3.14% |
| 2026/03/20 | 27.42% | 6.88% | 11.7% | 4.59% | 10.92% | 6% | 3.87% | 2.62% | 5.6% | 2.75% |
| 2026/03/21 | 26.83% | 9.69% | 9.69% | 4.69% | 11.12% | 7.7% | 3.49% | 2.29% | 4.75% | 2.62% |
| 2026/03/22 | 27.4% | 8.47% | 8.73% | 3.59% | 12.41% | 6.68% | 4.73% | 1.67% | 4.77% | 3.24% |
| 2026/03/23 | 20.33% | 8.17% | 9.5% | 4.83% | 11.97% | 7.33% | 4.72% | 2.09% | 5.69% | 3.44% |
| 2026/03/24 | 23.68% | 7.02% | 7.58% | 5.28% | 10.57% | 10.12% | 3.35% | 1.71% | 5.18% | 2.98% |
| 2026/03/25 | 21.06% | 5.93% | 9.13% | 6.89% | 9.82% | 11.13% | 4.37% | 2.22% | 5.23% | 2.52% |
| 2026/03/26 | 18.69% | 6.27% | 9.66% | 5.64% | 9.07% | 11.9% | 4.09% | 2.15% | 5.38% | 2.99% |
| 2026/03/27 | 20.12% | 5.29% | 11.25% | 6.33% | 9.02% | 11.13% | 4.06% | 2.24% | 4.76% | 2.71% |
| 2026/03/28 | 19.68% | 4.95% | 9.27% | 5.26% | 15.4% | 9.73% | 3.42% | 3.01% | 4.07% | 2.49% |
| 2026/03/29 | 19.95% | 5.15% | 9.66% | 6.4% | 10.19% | 10.87% | 3.6% | 3.9% | 4.82% | 2.61% |
| 2026/03/30 | 18.86% | 8.87% | 9.51% | 7.47% | 10.6% | 10.73% | 3.65% | 3.38% | 3.34% | 2.19% |
| 2026/03/31 | 20.14% | 13.18% | 10.76% | 8.51% | 5.49% | 4.48% | 4.48% | 3.94% | 3.83% | 2.65% |
- optus.com.au
- felixmobile.com.au
- telstra.com.au
- lycamobile.com.au
- vodafone.com.au
- amaysim.com.au
- finder.com.au
- dodo.com
- kogan.com
- whistleout.com.au
Copyright © Adthena. All rights reserved.
Optus led March with fluctuating spend, peaking mid-month. Felix Mobile’s share dipped, while Telstra and Vodafone saw steady gains. Amaysim surged late, and Lycamobile ended strong. The month closed with diverse advertiser dynamics.
Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 183 |
| 2026/03/02 | 188 |
| 2026/03/03 | 191 |
| 2026/03/04 | 190 |
| 2026/03/05 | 189 |
| 2026/03/06 | 189 |
| 2026/03/07 | 190 |
| 2026/03/08 | 190 |
| 2026/03/09 | 190 |
| 2026/03/10 | 190 |
| 2026/03/11 | 189 |
| 2026/03/12 | 186 |
| 2026/03/13 | 178 |
| 2026/03/14 | 178 |
| 2026/03/15 | 185 |
| 2026/03/16 | 179 |
| 2026/03/17 | 185 |
| 2026/03/18 | 187 |
| 2026/03/19 | 184 |
| 2026/03/20 | 185 |
| 2026/03/21 | 186 |
| 2026/03/22 | 181 |
| 2026/03/23 | 181 |
| 2026/03/24 | 186 |
| 2026/03/25 | 183 |
| 2026/03/26 | 181 |
| 2026/03/27 | 181 |
| 2026/03/28 | 180 |
| 2026/03/29 | 190 |
| 2026/03/30 | 192 |
| 2026/03/31 | 194 |
Copyright © Adthena. All rights reserved.
March began with 183 advertisers, peaking at 194 by month’s end. Mid-month fluctuations saw a dip to 178, but a strong recovery followed, closing with growth.
