Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| o2.co.uk | 13.62 |
| vodafone.co.uk | 12.56 |
| ee.co.uk | 9.15 |
| backmarket.co.uk | 7.82 |
| carphonewarehouse.com | 5.8 |
| three.co.uk | 5.36 |
| sky.com | 5.26 |
| lebara.co.uk | 4.02 |
| samsung.com | 3.41 |
| uswitch.com | 3.41 |
| others | 29.59 |
- o2.co.uk - 13.62%
- vodafone.co.uk - 12.56%
- ee.co.uk - 9.15%
- backmarket.co.uk - 7.82%
- carphonewarehouse.com - 5.8%
- three.co.uk - 5.36%
- sky.com - 5.26%
- lebara.co.uk - 4.02%
- samsung.com - 3.41%
- uswitch.com - 3.41%
- others - 29.59%
Copyright © Adthena. All rights reserved.
In the competitive landscape, O2 leads with 13.62% click share, closely followed by Vodafone at 12.56%. Meanwhile, ‘others’ collectively hold a significant 29.59%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | o2.co.uk | ee.co.uk | backmarket.co.uk | vodafone.co.uk | three.co.uk | sky.com | lycamobile.co.uk | uswitch.com | carphonewarehouse.com | giffgaff.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 12.82% | 10.3% | 8.03% | 5.56% | 9.77% | 3.11% | 2.07% | 3.82% | 4.66% | 4.62% |
| 2025/11/02 | 12.08% | 9.49% | 7.32% | 5.67% | 9.16% | 3.11% | 3.54% | 3.79% | 4.95% | 4.57% |
| 2025/11/03 | 11.58% | 8.63% | 8.62% | 6.15% | 7.25% | 2.75% | 3.79% | 4.01% | 5.44% | 4.01% |
| 2025/11/04 | 9.03% | 10.56% | 10.42% | 6.33% | 5.94% | 2.23% | 3.77% | 3.28% | 5.66% | 4.14% |
| 2025/11/05 | 10.06% | 10.19% | 8.02% | 7.1% | 7.17% | 3.22% | 3.64% | 3.78% | 6.25% | 4.35% |
| 2025/11/06 | 11.59% | 9.03% | 8.83% | 7.52% | 8.23% | 3.37% | 3.92% | 4.08% | 3.95% | 5.15% |
| 2025/11/07 | 13.27% | 9.11% | 8.22% | 6.92% | 5.8% | 3.17% | 3.31% | 4.37% | 5.45% | 5.84% |
| 2025/11/08 | 13.46% | 10.52% | 9.37% | 6.34% | 1.82% | 3.54% | 3.22% | 4.66% | 7.19% | 6.21% |
| 2025/11/09 | 16.93% | 9.95% | 8.26% | 6.9% | 1.83% | 4.26% | 3.16% | 4.73% | 6.15% | 6.02% |
| 2025/11/10 | 16.1% | 11.48% | 8.55% | 6.97% | 4.39% | 2.96% | 3.15% | 3.79% | 5.49% | 4.87% |
| 2025/11/11 | 14.41% | 10.75% | 11.28% | 6.54% | 6.67% | 2.38% | 3.46% | 2.76% | 5.51% | 4.32% |
| 2025/11/12 | 15.14% | 8.67% | 9.32% | 5.18% | 7.61% | 3.28% | 3.16% | 3.9% | 5.61% | 4.69% |
| 2025/11/13 | 15.86% | 8.27% | 8.53% | 6.52% | 7.37% | 4.03% | 3.46% | 3.45% | 5.27% | 5.42% |
| 2025/11/14 | 17.04% | 7.41% | 7.61% | 7.34% | 7.22% | 4.69% | 3.98% | 3.5% | 5.61% | 3.86% |
| 2025/11/15 | 18.61% | 8.01% | 7.8% | 7.63% | 6.93% | 3.87% | 3.88% | 3.94% | 5.41% | 3.91% |
| 2025/11/16 | 20.66% | 8.22% | 6.4% | 8.46% | 7.5% | 3.9% | 3.86% | 4.09% | 3.76% | 4.14% |
| 2025/11/17 | 19.91% | 7.97% | 6.16% | 7.18% | 9.92% | 3.35% | 4.08% | 4.1% | 3.74% | 3.8% |
| 2025/11/18 | 18.88% | 8.68% | 6.1% | 6.11% | 9.75% | 4.07% | 3.41% | 4.61% | 4.09% | 4.01% |
| 2025/11/19 | 19.4% | 8.6% | 7.58% | 5.55% | 9.8% | 3.08% | 3.77% | 3.85% | 4.57% | 3.77% |
| 2025/11/20 | 20.05% | 7.76% | 6.87% | 5.38% | 9.08% | 4.35% | 4.44% | 3.22% | 3.3% | 2.8% |
| 2025/11/21 | 19.96% | 5.99% | 9.13% | 4.57% | 8.8% | 5.14% | 4.3% | 3.14% | 4.1% | 2.8% |
| 2025/11/22 | 19.25% | 7.33% | 8.19% | 5% | 9.55% | 4.76% | 4.15% | 3.22% | 3.51% | 2.58% |
| 2025/11/23 | 21.23% | 7.26% | 7.14% | 5.09% | 12.04% | 4.27% | 4.37% | 3.72% | 3.5% | 2.7% |
| 2025/11/24 | 20.09% | 8.82% | 7% | 6.19% | 10.22% | 4.4% | 3.49% | 4.28% | 2.85% | 2.6% |
| 2025/11/25 | 17.94% | 10.92% | 7.56% | 6.03% | 9.03% | 3.56% | 3.83% | 3.86% | 3.37% | 3.2% |
| 2025/11/26 | 18.74% | 10.09% | 7.29% | 6.4% | 9.58% | 4.8% | 4.07% | 3.11% | 2.48% | 2.93% |
| 2025/11/27 | 18.28% | 8.29% | 10.06% | 6.98% | 8.67% | 4.77% | 3.9% | 3.01% | 3.36% | 2.54% |
| 2025/11/28 | 18.19% | 11.41% | 9.02% | 8.57% | 7.03% | 4.05% | 4.22% | 3.5% | 2.43% | 2.4% |
| 2025/11/29 | 17.03% | 13.07% | 7.45% | 8.8% | 6.25% | 4.59% | 4.12% | 3.19% | 4.2% | 2.24% |
| 2025/11/30 | 18.28% | 11.66% | 7.65% | 7.23% | 6.66% | 4.33% | 4.21% | 3.84% | 2.99% | 2.19% |
- o2.co.uk
- ee.co.uk
- backmarket.co.uk
- vodafone.co.uk
- three.co.uk
- sky.com
- lycamobile.co.uk
- uswitch.com
- carphonewarehouse.com
- giffgaff.com
Copyright © Adthena. All rights reserved.
O2’s spend share surged from 9.03% to 21.23% mid-month, peaking at 20.66% on November 16. EE’s share fluctuated, ending at 11.66%. Backmarket’s share dipped, while Vodafone’s rose to 8.8%. Three’s share varied, closing at 6.66%. Sky, Lycamobile, Uswitch, Carphone Warehouse, and Giffgaff showed minor fluctuations.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 383 |
| 2025/11/02 | 392 |
| 2025/11/03 | 399 |
| 2025/11/04 | 392 |
| 2025/11/05 | 395 |
| 2025/11/06 | 393 |
| 2025/11/07 | 402 |
| 2025/11/08 | 397 |
| 2025/11/09 | 375 |
| 2025/11/10 | 389 |
| 2025/11/11 | 381 |
| 2025/11/12 | 405 |
| 2025/11/13 | 392 |
| 2025/11/14 | 369 |
| 2025/11/15 | 374 |
| 2025/11/16 | 357 |
| 2025/11/17 | 369 |
| 2025/11/18 | 359 |
| 2025/11/19 | 363 |
| 2025/11/20 | 351 |
| 2025/11/21 | 353 |
| 2025/11/22 | 362 |
| 2025/11/23 | 344 |
| 2025/11/24 | 350 |
| 2025/11/25 | 342 |
| 2025/11/26 | 345 |
| 2025/11/27 | 349 |
| 2025/11/28 | 356 |
| 2025/11/29 | 345 |
| 2025/11/30 | 354 |
Copyright © Adthena. All rights reserved.
November began with 383 advertisers, peaking at 405 mid-month. A decline followed, ending with 354 advertisers.
