Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 8.91 |
| sky.com | 8.38 |
| ee.co.uk | 8.31 |
| backmarket.co.uk | 7.99 |
| three.co.uk | 7.48 |
| samsung.com | 7.21 |
| o2.co.uk | 7.08 |
| carphonewarehouse.com | 6.18 |
| lycamobile.co.uk | 5.05 |
| mobiles.co.uk | 3.3 |
| others | 30.11 |
- vodafone.co.uk - 8.91%
- sky.com - 8.38%
- ee.co.uk - 8.31%
- backmarket.co.uk - 7.99%
- three.co.uk - 7.48%
- samsung.com - 7.21%
- o2.co.uk - 7.08%
- carphonewarehouse.com - 6.18%
- lycamobile.co.uk - 5.05%
- mobiles.co.uk - 3.3%
- others - 30.11%
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In the competitive landscape of Google’s PPC for mobile phones, Vodafone leads with 8.91% click share, closely followed by Sky and EE. Notably, ‘others’ collectively hold a significant 30.11% share.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ee.co.uk | carphonewarehouse.com | three.co.uk | vodafone.co.uk | backmarket.co.uk | o2.co.uk | sky.com | mobiles.co.uk | lycamobile.co.uk | samsung.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.01% | 9.71% | 7.34% | 7.41% | 8.61% | 7.65% | 6.39% | 3.73% | 3.55% | 5.35% |
| 2026/08/02 | 5.6% | 8.85% | 8.7% | 6.8% | 7.85% | 9.1% | 7.34% | 3.68% | 3.04% | 5.88% |
| 2026/08/03 | 6.36% | 7.92% | 7.79% | 7.01% | 8.92% | 8.22% | 6.12% | 3.88% | 2.93% | 6.16% |
| 2026/08/04 | 7.6% | 7.88% | 7.7% | 9.17% | 8.06% | 6.23% | 7.35% | 4.36% | 2.59% | 6.1% |
| 2026/08/05 | 6.46% | 6.45% | 7.57% | 7.81% | 8.71% | 5.73% | 7.58% | 5.09% | 3.4% | 8.13% |
| 2026/08/06 | 6.74% | 6.39% | 6.55% | 7.01% | 8.67% | 10.06% | 6.58% | 4.87% | 3.55% | 8.29% |
| 2026/08/07 | 7.7% | 6.22% | 6.77% | 7.46% | 8.22% | 9.64% | 7.88% | 4.44% | 3.51% | 7.5% |
| 2026/08/08 | 7% | 7.36% | 6.17% | 10.39% | 7.95% | 8.43% | 7.57% | 3.85% | 2.97% | 5.99% |
| 2026/08/09 | 7.3% | 10.46% | 4.98% | 10.25% | 5.98% | 9.7% | 7.51% | 3.39% | 3.2% | 6.79% |
| 2026/08/10 | 8.53% | 11.43% | 5.1% | 9.74% | 4.94% | 9.67% | 7.39% | 4.18% | 2.31% | 5.44% |
| 2026/08/11 | 9.05% | 10.75% | 6.44% | 8.24% | 3.61% | 8.99% | 7.02% | 4.89% | 3.45% | 5.07% |
| 2026/08/12 | 7.9% | 10.1% | 7.72% | 8.39% | 5.03% | 8.08% | 7.23% | 4.05% | 3.4% | 5.14% |
| 2026/08/13 | 8.6% | 8.28% | 9.15% | 9.23% | 4.35% | 7.27% | 8.39% | 4.13% | 3.61% | 4.45% |
| 2026/08/14 | 6.63% | 8.88% | 7.95% | 8.6% | 6.33% | 8.91% | 7.56% | 4.34% | 4.91% | 5.31% |
| 2026/08/15 | 7.77% | 8.5% | 6.02% | 8.95% | 6.9% | 8.94% | 7.8% | 4.21% | 4.82% | 5.68% |
| 2026/08/16 | 7.24% | 7.32% | 6.91% | 9.1% | 6.64% | 9.18% | 7.17% | 5.43% | 3.92% | 5.8% |
| 2026/08/17 | 6.65% | 7.81% | 6.68% | 7.37% | 6.88% | 9.12% | 6.96% | 4.66% | 4.95% | 4.86% |
| 2026/08/18 | 6.9% | 7.52% | 6.81% | 7.37% | 6.62% | 9.69% | 7.11% | 4.75% | 6.11% | 4.9% |
| 2026/08/19 | 7.73% | 8.28% | 6.19% | 7.73% | 6.2% | 9.54% | 7.04% | 4.94% | 5.5% | 5.64% |
| 2026/08/20 | 7.17% | 8.37% | 5.98% | 7.94% | 6.29% | 8.79% | 9.5% | 4.49% | 3.96% | 5.98% |
| 2026/08/21 | 8.37% | 8.46% | 5.66% | 8.97% | 7.62% | 8.04% | 7.71% | 5.18% | 3.9% | 4.69% |
| 2026/08/22 | 8.86% | 7.27% | 5.46% | 9.96% | 8.43% | 7.33% | 8.52% | 5.12% | 3.59% | 4.77% |
| 2026/08/23 | 8.66% | 7.36% | 5.75% | 9.05% | 7.21% | 8.8% | 6.97% | 5.11% | 3.28% | 4.65% |
| 2026/08/24 | 7.38% | 7.87% | 6.79% | 9.03% | 8.62% | 8.16% | 7.77% | 5.17% | 3.59% | 5.7% |
| 2026/08/25 | 9.41% | 8.21% | 6.27% | 7.13% | 6.71% | 7.08% | 10.34% | 4.17% | 5.09% | 3.56% |
| 2026/08/26 | 9.63% | 7.92% | 7.42% | 7.68% | 6.38% | 8.2% | 9.41% | 3.82% | 4.11% | 3.43% |
| 2026/08/27 | 10.11% | 6.84% | 7.22% | 7.53% | 6.82% | 8.5% | 9.55% | 3.72% | 3.9% | 3.22% |
| 2026/08/28 | 10.24% | 7.53% | 7.31% | 7.81% | 6.81% | 9.14% | 8.41% | 5% | 3.81% | 3.55% |
| 2026/08/29 | 9.83% | 7.71% | 7.33% | 7.32% | 7.93% | 8.07% | 6.99% | 5.17% | 5.37% | 4.14% |
| 2026/08/30 | 9.5% | 8.69% | 6.98% | 7.86% | 7.67% | 6.83% | 9.05% | 5.36% | 4.91% | 3.3% |
| 2026/08/31 | 8.97% | 8.19% | 8.16% | 8.1% | 7.66% | 7.59% | 7.15% | 5.76% | 5.17% | 4.09% |
- ee.co.uk
- carphonewarehouse.com
- three.co.uk
- vodafone.co.uk
- backmarket.co.uk
- o2.co.uk
- sky.com
- mobiles.co.uk
- lycamobile.co.uk
- samsung.com
Copyright © Adthena. All rights reserved.
In August 2026, “ee.co.uk” saw a steady rise, peaking at 10.24 on the 28th. “carphonewarehouse.com” fluctuated, reaching 11.43 on the 10th. “three.co.uk” had a dip mid-month but ended at 8.16. “vodafone.co.uk” maintained a strong presence, peaking at 10.39 on the 8th. “backmarket.co.uk” experienced a decline, while “o2.co.uk” showed consistent strength. “sky.com” surged late month, peaking at 10.34 on the 25th. “mobiles.co.uk” and “lycamobile.co.uk” remained stable. “samsung.com” saw a decline, ending at 4.09.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 326 |
| 2026/08/02 | 320 |
| 2026/08/03 | 316 |
| 2026/08/04 | 313 |
| 2026/08/05 | 308 |
| 2026/08/06 | 298 |
| 2026/08/07 | 289 |
| 2026/08/08 | 282 |
| 2026/08/09 | 286 |
| 2026/08/10 | 279 |
| 2026/08/11 | 266 |
| 2026/08/12 | 283 |
| 2026/08/13 | 298 |
| 2026/08/14 | 287 |
| 2026/08/15 | 277 |
| 2026/08/16 | 270 |
| 2026/08/17 | 268 |
| 2026/08/18 | 265 |
| 2026/08/19 | 270 |
| 2026/08/20 | 267 |
| 2026/08/21 | 259 |
| 2026/08/22 | 265 |
| 2026/08/23 | 274 |
| 2026/08/24 | 256 |
| 2026/08/25 | 303 |
| 2026/08/26 | 305 |
| 2026/08/27 | 305 |
| 2026/08/28 | 310 |
| 2026/08/29 | 300 |
| 2026/08/30 | 301 |
| 2026/08/31 | 301 |
Copyright © Adthena. All rights reserved.
August began with 326 advertisers, gradually declining to 256 by the 24th. A resurgence followed, peaking at 310 on the 28th, concluding the month at 301.
