Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ee.co.uk | 12.1 |
| three.co.uk | 10.09 |
| sky.com | 9.38 |
| backmarket.co.uk | 8.58 |
| vodafone.co.uk | 7.83 |
| samsung.com | 7.11 |
| carphonewarehouse.com | 6.98 |
| o2.co.uk | 4.61 |
| lycamobile.co.uk | 3.86 |
| mobiles.co.uk | 3.41 |
| others | 26.05 |
- ee.co.uk - 12.1%
- three.co.uk - 10.09%
- sky.com - 9.38%
- backmarket.co.uk - 8.58%
- vodafone.co.uk - 7.83%
- samsung.com - 7.11%
- carphonewarehouse.com - 6.98%
- o2.co.uk - 4.61%
- lycamobile.co.uk - 3.86%
- mobiles.co.uk - 3.41%
- others - 26.05%
Copyright © Adthena. All rights reserved.
In the competitive landscape, EE leads with 12.1% click share, followed by Three at 10.09%. Others collectively hold a significant 26.05%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | ee.co.uk | carphonewarehouse.com | vodafone.co.uk | backmarket.co.uk | three.co.uk | o2.co.uk | mobiles.co.uk | samsung.com | lycamobile.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 6.48% | 9.8% | 8.58% | 7.6% | 7.66% | 8.98% | 6.64% | 4.75% | 4.33% | 3.74% |
| 2026/09/02 | 7.62% | 10.54% | 10.41% | 7.36% | 7.5% | 8.35% | 4.31% | 3.88% | 3.96% | 5.28% |
| 2026/09/03 | 7.42% | 10.51% | 11.5% | 6.38% | 6.56% | 8.5% | 4.55% | 3.93% | 4.09% | 4.73% |
| 2026/09/04 | 7.54% | 9.34% | 11.26% | 6.95% | 6.15% | 9.99% | 4.28% | 3.75% | 4.23% | 4.29% |
| 2026/09/05 | 7.74% | 10.15% | 10.51% | 7.26% | 5.46% | 10.43% | 4.06% | 4.05% | 3.95% | 4.32% |
| 2026/09/06 | 6.59% | 10.39% | 10.35% | 7.04% | 6.44% | 10.66% | 4.67% | 3.77% | 4.63% | 3.88% |
| 2026/09/07 | 6.94% | 10.05% | 11.19% | 7.15% | 5.85% | 10.13% | 4.59% | 3.83% | 4.69% | 3.59% |
| 2026/09/08 | 7.48% | 9.48% | 11.02% | 6.81% | 6.33% | 10.8% | 4.81% | 3.85% | 4.14% | 3.57% |
| 2026/09/09 | 7.7% | 10.26% | 10.65% | 6.75% | 7.17% | 9.87% | 5.19% | 3.7% | 5.37% | 3.22% |
| 2026/09/10 | 8.78% | 9.69% | 10.75% | 6.61% | 7.37% | 10.47% | 4.59% | 3.59% | 4.99% | 3.54% |
| 2026/09/11 | 7.77% | 9.6% | 11.25% | 7.39% | 8.29% | 10.11% | 4.26% | 3.71% | 6% | 3.24% |
| 2026/09/12 | 8.31% | 9.9% | 10.73% | 7.5% | 8.59% | 10.27% | 4.17% | 3.85% | 5.8% | 3.65% |
| 2026/09/13 | 7.63% | 11.01% | 10.25% | 7.21% | 10.33% | 10.44% | 4.07% | 3.91% | 5.45% | 3.52% |
| 2026/09/14 | 6.74% | 11.32% | 10.28% | 7.88% | 10.5% | 9.57% | 4.07% | 3.76% | 5.25% | 3.71% |
| 2026/09/15 | 7.04% | 10.52% | 10.07% | 7.51% | 8.39% | 9.69% | 4.69% | 3.98% | 5.09% | 3.64% |
| 2026/09/16 | 7.74% | 13.04% | 8.76% | 7.17% | 7.82% | 8.24% | 4.89% | 4.28% | 4.81% | 3.35% |
| 2026/09/17 | 8.16% | 13.92% | 9.26% | 6.32% | 8.75% | 7.44% | 4.66% | 4.41% | 5.46% | 3.39% |
| 2026/09/18 | 8.65% | 13.38% | 8.79% | 6.49% | 8.3% | 7.67% | 4.79% | 4.16% | 5.39% | 3.52% |
| 2026/09/19 | 9.1% | 13.86% | 8.29% | 6.77% | 8.17% | 7.38% | 4.79% | 3.95% | 5.49% | 3.73% |
| 2026/09/20 | 10.04% | 13.84% | 7.58% | 6.56% | 8.43% | 7.67% | 5.15% | 3.7% | 5.41% | 3.91% |
| 2026/09/21 | 8.28% | 12.64% | 7.1% | 7.26% | 9.5% | 7.24% | 5.68% | 3.82% | 5.73% | 4.17% |
| 2026/09/22 | 7.65% | 12.79% | 5.88% | 8.36% | 7.93% | 8.45% | 6.55% | 4.56% | 6.04% | 4.13% |
| 2026/09/23 | 9.21% | 13.12% | 6.05% | 7.01% | 8.45% | 7.77% | 6.57% | 4.2% | 5.74% | 4.76% |
| 2026/09/24 | 10.13% | 11.7% | 6.43% | 7.26% | 7.18% | 6.38% | 6.92% | 4.14% | 4.91% | 5.82% |
| 2026/09/25 | 9.33% | 11.09% | 6.82% | 8.39% | 6.98% | 6.37% | 7.7% | 4.63% | 4.93% | 5.99% |
| 2026/09/26 | 9.6% | 12.67% | 6.52% | 8.36% | 7.09% | 6.35% | 8.01% | 4.64% | 4.84% | 4.79% |
| 2026/09/27 | 9.76% | 12.69% | 5.91% | 8.74% | 6.75% | 6.81% | 8.08% | 4.44% | 4.58% | 4.59% |
| 2026/09/28 | 9.31% | 11.15% | 6.16% | 8.57% | 6.82% | 6.85% | 8.23% | 4.91% | 4.66% | 4.35% |
| 2026/09/29 | 10.37% | 11.18% | 7.69% | 8.69% | 8.3% | 6.68% | 6.4% | 4.87% | 4.64% | 4.17% |
| 2026/09/30 | 11.04% | 9.53% | 9.16% | 8.74% | 8.16% | 7.21% | 5.56% | 4.65% | 4.41% | 4.23% |
- sky.com
- ee.co.uk
- carphonewarehouse.com
- vodafone.co.uk
- backmarket.co.uk
- three.co.uk
- o2.co.uk
- mobiles.co.uk
- samsung.com
- lycamobile.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, Sky.com started with a modest spend share, gradually increasing to finish strong at 11.04%. EE.co.uk maintained a high share, peaking mid-month at 13.92%. Carphonewarehouse.com saw a decline, ending at 9.16%. Vodafone.co.uk and Backmarket.co.uk showed steady growth, while Three.co.uk and O2.co.uk fluctuated. Mobiles.co.uk and Samsung.com remained stable, and Lycamobile.co.uk experienced a late surge.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 305 |
| 2026/09/02 | 331 |
| 2026/09/03 | 335 |
| 2026/09/04 | 337 |
| 2026/09/05 | 343 |
| 2026/09/06 | 365 |
| 2026/09/07 | 368 |
| 2026/09/08 | 365 |
| 2026/09/09 | 366 |
| 2026/09/10 | 347 |
| 2026/09/11 | 343 |
| 2026/09/12 | 328 |
| 2026/09/13 | 335 |
| 2026/09/14 | 324 |
| 2026/09/15 | 337 |
| 2026/09/16 | 341 |
| 2026/09/17 | 337 |
| 2026/09/18 | 347 |
| 2026/09/19 | 346 |
| 2026/09/20 | 348 |
| 2026/09/21 | 338 |
| 2026/09/22 | 341 |
| 2026/09/23 | 350 |
| 2026/09/24 | 386 |
| 2026/09/25 | 402 |
| 2026/09/26 | 377 |
| 2026/09/27 | 385 |
| 2026/09/28 | 370 |
| 2026/09/29 | 382 |
| 2026/09/30 | 371 |
Copyright © Adthena. All rights reserved.
September saw a dynamic rise in distinct advertisers, starting at 305 and peaking at 402. Mid-month fluctuations stabilized, ending at 371, showcasing a competitive landscape.
