Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 11.47 |
| ee.co.uk | 8.41 |
| o2.co.uk | 8.16 |
| backmarket.co.uk | 7.44 |
| three.co.uk | 6.8 |
| sky.com | 6.68 |
| carphonewarehouse.com | 6.13 |
| samsung.com | 3.6 |
| mobiles.co.uk | 3.53 |
| uswitch.com | 3.53 |
| others | 34.25 |
- vodafone.co.uk - 11.47%
- ee.co.uk - 8.41%
- o2.co.uk - 8.16%
- backmarket.co.uk - 7.44%
- three.co.uk - 6.8%
- sky.com - 6.68%
- carphonewarehouse.com - 6.13%
- samsung.com - 3.6%
- mobiles.co.uk - 3.53%
- uswitch.com - 3.53%
- others - 34.25%
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In the competitive landscape of Google’s PPC for mobile phones, Vodafone leads with an 11.47% click share. EE and O2 follow closely, while ‘others’ collectively dominate with a significant 34.25% share.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | o2.co.uk | carphonewarehouse.com | backmarket.co.uk | vodafone.co.uk | three.co.uk | sky.com | ee.co.uk | asda.com | mobiles.co.uk | uswitch.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 13.53% | 3.64% | 5.65% | 8.97% | 2.91% | 6.2% | 9.25% | 2.75% | 3.84% | 6.01% |
| 2026/07/02 | 13.42% | 4.47% | 5.49% | 7.57% | 6.32% | 5.85% | 10.14% | 1.73% | 3.59% | 6.44% |
| 2026/07/03 | 10.14% | 5.74% | 6.3% | 8.25% | 4.74% | 6.32% | 8.23% | 3.16% | 3.63% | 5.33% |
| 2026/07/04 | 7.14% | 7.25% | 7.1% | 9.36% | 6.09% | 6.47% | 7.18% | 4.84% | 4.71% | 3.44% |
| 2026/07/05 | 8.39% | 6.48% | 6.65% | 9.86% | 6.15% | 5.71% | 7.23% | 3.94% | 3.96% | 4.37% |
| 2026/07/06 | 8.51% | 6.53% | 6.67% | 8.84% | 7.41% | 5.42% | 7.1% | 4.13% | 3.93% | 4.34% |
| 2026/07/07 | 9.02% | 7.07% | 6.26% | 8.32% | 8.79% | 5.07% | 7.62% | 2.15% | 3.75% | 5% |
| 2026/07/08 | 8.9% | 8.69% | 6.4% | 8.29% | 7.76% | 4.48% | 9.27% | 0.92% | 4.08% | 5.09% |
| 2026/07/09 | 8.79% | 10.16% | 7.09% | 8% | 6.1% | 4.77% | 8.71% | 2.36% | 5.33% | 4.06% |
| 2026/07/10 | 7.72% | 8.75% | 7.04% | 8.37% | 6.96% | 5.25% | 8.5% | 3.66% | 5.68% | 4.3% |
| 2026/07/11 | 7.75% | 7.96% | 7.79% | 10.53% | 6.77% | 6.15% | 8.54% | 3.52% | 5.4% | 3.81% |
| 2026/07/12 | 8.24% | 8.1% | 7.55% | 10.33% | 5.58% | 5.96% | 7.65% | 4.13% | 5.39% | 4.06% |
| 2026/07/13 | 8.64% | 7.21% | 6.66% | 8.53% | 5.56% | 7.58% | 7.59% | 4.25% | 5% | 4% |
| 2026/07/14 | 8.42% | 7.16% | 7.42% | 9.28% | 6.38% | 7% | 7.54% | 4.44% | 5.12% | 3.52% |
| 2026/07/15 | 10.48% | 4.95% | 6.79% | 9.62% | 6.13% | 7.92% | 8.41% | 2.58% | 4.57% | 4.8% |
| 2026/07/16 | 14.75% | 5.46% | 3.64% | 8.14% | 5.92% | 7.3% | 9.75% | 1.3% | 4.68% | 5.85% |
| 2026/07/17 | 11.42% | 6.27% | 7.5% | 7.72% | 6.8% | 6.85% | 7.33% | 1.93% | 4.78% | 4.22% |
| 2026/07/18 | 12.41% | 4.42% | 7.45% | 6.95% | 6.42% | 6.31% | 7.85% | 2.38% | 4.9% | 3.85% |
| 2026/07/19 | 12.07% | 4.03% | 6.11% | 9.99% | 6.07% | 5.85% | 8.81% | 1.61% | 4.34% | 6.38% |
| 2026/07/20 | 11.92% | 5.37% | 5.3% | 7.11% | 10.36% | 5.97% | 9.46% | 1.49% | 4.6% | 4.63% |
| 2026/07/21 | 8.44% | 7.14% | 7.4% | 9.24% | 6.37% | 6.97% | 7.54% | 4.43% | 5.12% | 3.53% |
| 2026/07/22 | 8.68% | 8.62% | 6.2% | 7.65% | 6.18% | 6.49% | 9.2% | 2.83% | 5.16% | 3.64% |
| 2026/07/23 | 8.32% | 9.05% | 5.85% | 8.45% | 6.33% | 6.19% | 10.8% | 3.05% | 4.84% | 3.5% |
| 2026/07/24 | 9.64% | 7.65% | 6.27% | 9.06% | 6.8% | 6.35% | 7.83% | 2.99% | 4.94% | 4.28% |
| 2026/07/25 | 9.53% | 7.38% | 6.43% | 8.37% | 6.97% | 5.53% | 8.63% | 2.46% | 4.94% | 4.74% |
| 2026/07/26 | 8.78% | 8.19% | 6% | 8.53% | 6.37% | 5.94% | 8.47% | 2.86% | 4.7% | 4.55% |
| 2026/07/27 | 9.17% | 9.07% | 5.97% | 7.9% | 6.73% | 4.7% | 8.02% | 2.85% | 4.28% | 4% |
| 2026/07/28 | 11.19% | 6.93% | 6.26% | 8.59% | 6.51% | 5.15% | 7.93% | 2.63% | 4.72% | 5.85% |
| 2026/07/29 | 10.65% | 7.15% | 7.75% | 7.63% | 8.25% | 4.63% | 7.3% | 3.39% | 3.84% | 4.86% |
| 2026/07/30 | 10.17% | 7.31% | 8.22% | 7.47% | 7.93% | 5.33% | 6.68% | 3.91% | 3.88% | 3.3% |
| 2026/07/31 | 8.91% | 8.15% | 7.87% | 7.65% | 7.24% | 6.84% | 5.87% | 5.13% | 3.91% | 2.38% |
- o2.co.uk
- carphonewarehouse.com
- backmarket.co.uk
- vodafone.co.uk
- three.co.uk
- sky.com
- ee.co.uk
- asda.com
- mobiles.co.uk
- uswitch.com
Copyright © Adthena. All rights reserved.
In July 2026, O2’s PPC spend share fluctuated, peaking mid-month at 14.75%. Carphone Warehouse saw a steady rise, while Vodafone maintained a consistent presence. By month’s end, O2 led, followed by Vodafone and Carphone Warehouse.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 348 |
| 2026/07/02 | 331 |
| 2026/07/03 | 339 |
| 2026/07/04 | 335 |
| 2026/07/05 | 345 |
| 2026/07/06 | 347 |
| 2026/07/07 | 332 |
| 2026/07/08 | 330 |
| 2026/07/09 | 332 |
| 2026/07/10 | 334 |
| 2026/07/11 | 328 |
| 2026/07/12 | 336 |
| 2026/07/13 | 337 |
| 2026/07/14 | 352 |
| 2026/07/15 | 338 |
| 2026/07/16 | 337 |
| 2026/07/17 | 327 |
| 2026/07/18 | 310 |
| 2026/07/19 | 299 |
| 2026/07/20 | 293 |
| 2026/07/21 | 352 |
| 2026/07/22 | 345 |
| 2026/07/23 | 348 |
| 2026/07/24 | 343 |
| 2026/07/25 | 356 |
| 2026/07/26 | 359 |
| 2026/07/27 | 344 |
| 2026/07/28 | 349 |
| 2026/07/29 | 321 |
| 2026/07/30 | 311 |
| 2026/07/31 | 320 |
Copyright © Adthena. All rights reserved.
July began with 348 advertisers, fluctuating throughout. Mid-month saw a dip to 293, but rebounded, ending at 320.
