Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 11.71 |
| backmarket.co.uk | 8.99 |
| carphonewarehouse.com | 8.26 |
| ee.co.uk | 8.21 |
| three.co.uk | 7.62 |
| o2.co.uk | 6.62 |
| sky.com | 5.47 |
| samsung.com | 4.31 |
| asda.com | 4.07 |
| mobiles.co.uk | 3.71 |
| others | 31.03 |
- vodafone.co.uk - 11.71%
- backmarket.co.uk - 8.99%
- carphonewarehouse.com - 8.26%
- ee.co.uk - 8.21%
- three.co.uk - 7.62%
- o2.co.uk - 6.62%
- sky.com - 5.47%
- samsung.com - 4.31%
- asda.com - 4.07%
- mobiles.co.uk - 3.71%
- others - 31.03%
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In the competitive landscape of Google’s PPC for mobile phones, Vodafone leads with 11.71% click share. Following closely are Backmarket and Carphone Warehouse, while ‘others’ collectively hold a significant 31.03%.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carphonewarehouse.com | backmarket.co.uk | three.co.uk | vodafone.co.uk | ee.co.uk | o2.co.uk | sky.com | mobiles.co.uk | asda.com | uswitch.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.88% | 9.33% | 6.53% | 9.49% | 6.32% | 11.75% | 6.91% | 4.46% | 1.69% | 2.52% |
| 2026/05/02 | 7.44% | 7.12% | 6.89% | 9.97% | 6.18% | 10.8% | 7.29% | 4.33% | 1.85% | 3.19% |
| 2026/05/03 | 6.51% | 6.98% | 8.35% | 10.16% | 6.05% | 12.53% | 5.59% | 3.99% | 1.26% | 4.11% |
| 2026/05/04 | 5.95% | 4.97% | 8.24% | 9.99% | 7.9% | 11.99% | 6.05% | 4.53% | 1.33% | 5% |
| 2026/05/05 | 6.38% | 5.63% | 8.56% | 7.64% | 7.01% | 11.4% | 6.09% | 4.15% | 1.37% | 4.49% |
| 2026/05/06 | 6.78% | 7.26% | 8.06% | 10.01% | 5.94% | 9.83% | 6.47% | 3.77% | 1.42% | 4.25% |
| 2026/05/07 | 6.03% | 10.55% | 7.41% | 6.42% | 5.35% | 10.24% | 7.83% | 3.83% | 1.75% | 3.74% |
| 2026/05/08 | 6.15% | 9.18% | 7.89% | 6.87% | 5.62% | 11.9% | 6.66% | 4.12% | 2.24% | 4.01% |
| 2026/05/09 | 5.57% | 7.91% | 8.67% | 6.8% | 5.47% | 12.27% | 6.46% | 4.08% | 1.26% | 5.01% |
| 2026/05/10 | 4.99% | 7.38% | 9.18% | 7.12% | 4.94% | 12.86% | 5.92% | 3.81% | 1.6% | 5.22% |
| 2026/05/11 | 7.78% | 5.42% | 8.32% | 9.15% | 7.48% | 6.62% | 5.68% | 5.18% | 5.6% | 4.15% |
| 2026/05/12 | 8.95% | 7.27% | 8.02% | 9.63% | 8.71% | 6.3% | 5.6% | 5.09% | 5.65% | 3.93% |
| 2026/05/13 | 7.25% | 8.45% | 9.03% | 10.16% | 5.27% | 7.56% | 5.63% | 5.1% | 5.13% | 4.41% |
| 2026/05/14 | 7.19% | 6.77% | 7.84% | 9.71% | 6.3% | 7.74% | 5.8% | 5.01% | 4.03% | 5.21% |
| 2026/05/15 | 6.14% | 9.15% | 7.88% | 6.87% | 5.62% | 11.9% | 6.65% | 4.12% | 2.24% | 4.01% |
| 2026/05/16 | 10.65% | 5.04% | 5.6% | 9.93% | 6.86% | 6% | 5.27% | 6.41% | 5.86% | 3.48% |
| 2026/05/17 | 13.55% | 5.69% | 6.1% | 9.51% | 6.94% | 6.12% | 5.09% | 6.08% | 4.05% | 3.86% |
| 2026/05/18 | 13.21% | 5.83% | 5.85% | 9.52% | 6.51% | 5.71% | 4.75% | 6.21% | 5.34% | 2.93% |
| 2026/05/19 | 13.45% | 6.45% | 5.53% | 7.69% | 6.1% | 5.75% | 5.6% | 5.35% | 6.1% | 2.52% |
| 2026/05/20 | 14.52% | 6.71% | 6.63% | 6.75% | 6.87% | 5.86% | 6.11% | 5.2% | 4.66% | 3.09% |
| 2026/05/21 | 14.25% | 5.87% | 6.06% | 7.53% | 8.49% | 6.35% | 6.66% | 5.46% | 4.29% | 3.67% |
| 2026/05/22 | 13.35% | 5.92% | 5.45% | 8.83% | 8.04% | 6.25% | 7.11% | 5.81% | 4.83% | 3.04% |
| 2026/05/23 | 11.18% | 8.42% | 5.16% | 8.76% | 8.04% | 7.4% | 6.47% | 5.39% | 4.75% | 3.45% |
| 2026/05/24 | 10.51% | 6.89% | 5.27% | 9.46% | 7.66% | 6.77% | 6.29% | 5.21% | 4.72% | 3.66% |
| 2026/05/25 | 12.19% | 8.1% | 5.6% | 8.29% | 7.47% | 6.56% | 7.07% | 4.31% | 3.83% | 3.6% |
| 2026/05/26 | 11.4% | 8.75% | 6.66% | 7.75% | 7.6% | 6.37% | 6.31% | 4.25% | 4.48% | 3.38% |
| 2026/05/27 | 10.58% | 10.36% | 6.99% | 8.11% | 7.34% | 6.3% | 7.21% | 4.7% | 4.77% | 3.03% |
| 2026/05/28 | 10.84% | 11.22% | 7.68% | 7.91% | 7.3% | 6.36% | 6.75% | 5.48% | 4.85% | 3.17% |
| 2026/05/29 | 11% | 12.69% | 8.83% | 7.55% | 6.67% | 6.59% | 6.24% | 4.38% | 4.78% | 2.8% |
| 2026/05/30 | 12.26% | 8.64% | 8.43% | 7.8% | 7.6% | 6.77% | 6.68% | 4.79% | 3.99% | 3.46% |
| 2026/05/31 | 12.63% | 9.18% | 9.06% | 8.67% | 7.18% | 6.82% | 6.35% | 5.13% | 3.25% | 3.16% |
- carphonewarehouse.com
- backmarket.co.uk
- three.co.uk
- vodafone.co.uk
- ee.co.uk
- o2.co.uk
- sky.com
- mobiles.co.uk
- asda.com
- uswitch.com
Copyright © Adthena. All rights reserved.
In May 2026, Carphone Warehouse’s PPC spend share surged mid-month, peaking at 14.52% on the 20th. Backmarket saw fluctuations, ending at 9.18%. Vodafone maintained a steady presence, closing at 8.67%. O2 started strong but dipped, finishing at 6.82%.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 301 |
| 2026/05/02 | 297 |
| 2026/05/03 | 288 |
| 2026/05/04 | 310 |
| 2026/05/05 | 300 |
| 2026/05/06 | 305 |
| 2026/05/07 | 317 |
| 2026/05/08 | 313 |
| 2026/05/09 | 310 |
| 2026/05/10 | 307 |
| 2026/05/11 | 365 |
| 2026/05/12 | 389 |
| 2026/05/13 | 384 |
| 2026/05/14 | 384 |
| 2026/05/15 | 313 |
| 2026/05/16 | 409 |
| 2026/05/17 | 414 |
| 2026/05/18 | 413 |
| 2026/05/19 | 402 |
| 2026/05/20 | 409 |
| 2026/05/21 | 423 |
| 2026/05/22 | 436 |
| 2026/05/23 | 426 |
| 2026/05/24 | 426 |
| 2026/05/25 | 443 |
| 2026/05/26 | 488 |
| 2026/05/27 | 464 |
| 2026/05/28 | 456 |
| 2026/05/29 | 464 |
| 2026/05/30 | 459 |
| 2026/05/31 | 480 |
Copyright © Adthena. All rights reserved.
May began with 301 advertisers, fluctuating slightly until a surge mid-month, peaking at 488 on May 26. The month concluded with 480 advertisers, marking significant growth.
