Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 10.87 |
| three.co.uk | 9.22 |
| backmarket.co.uk | 9.21 |
| ee.co.uk | 7.52 |
| carphonewarehouse.com | 7.51 |
| o2.co.uk | 6.6 |
| sky.com | 5.84 |
| asda.com | 4.08 |
| mobiles.co.uk | 3.64 |
| samsung.com | 3.6 |
| others | 31.91 |
- vodafone.co.uk - 10.87%
- three.co.uk - 9.22%
- backmarket.co.uk - 9.21%
- ee.co.uk - 7.52%
- carphonewarehouse.com - 7.51%
- o2.co.uk - 6.6%
- sky.com - 5.84%
- asda.com - 4.08%
- mobiles.co.uk - 3.64%
- samsung.com - 3.6%
- others - 31.91%
Copyright © Adthena. All rights reserved.
In the competitive landscape, Vodafone leads with 10.87% click share, closely followed by Three and Backmarket. Notably, ‘others’ dominate with 31.91%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | o2.co.uk | vodafone.co.uk | ee.co.uk | sky.com | backmarket.co.uk | carphonewarehouse.com | mobiles.co.uk | asda.com | three.co.uk | tescomobile.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 7.86% | 8.77% | 6.98% | 6.17% | 8.53% | 12.56% | 5.8% | 3.47% | 8.39% | 2.82% |
| 2026/06/02 | 7.35% | 8.87% | 7.55% | 6.59% | 9.45% | 9.17% | 5.18% | 4.07% | 8.84% | 3.79% |
| 2026/06/03 | 7.03% | 7.74% | 7% | 7.2% | 9.29% | 10.39% | 5.03% | 5.49% | 6.86% | 4.35% |
| 2026/06/04 | 6.31% | 8.79% | 7.91% | 7.62% | 5.9% | 7.28% | 4.77% | 4.58% | 9.79% | 4.58% |
| 2026/06/05 | 6.55% | 7.89% | 5.16% | 7.3% | 8.01% | 10.45% | 5.05% | 4.02% | 10.02% | 3.64% |
| 2026/06/06 | 6.09% | 7.73% | 4.37% | 6.96% | 7.74% | 11.52% | 4.85% | 4.61% | 9.53% | 3.67% |
| 2026/06/07 | 6.12% | 8.05% | 7.35% | 6.95% | 7.52% | 10.8% | 4.45% | 4.82% | 8.3% | 3.02% |
| 2026/06/08 | 6.95% | 8.06% | 6.98% | 7.24% | 8.77% | 11.01% | 4.71% | 3.33% | 8.13% | 2.46% |
| 2026/06/09 | 6.57% | 6.93% | 7.45% | 6.26% | 9.97% | 9.92% | 5.59% | 4.23% | 8.42% | 3.98% |
| 2026/06/10 | 6.15% | 7.59% | 7.88% | 7.24% | 6.62% | 7.98% | 5.07% | 4.9% | 8.69% | 4.97% |
| 2026/06/11 | 6.28% | 7.4% | 6.3% | 6.46% | 8.48% | 11.2% | 5.35% | 4.25% | 8.39% | 3.86% |
| 2026/06/12 | 5.41% | 7.42% | 5.28% | 6.3% | 8.5% | 12.02% | 5.34% | 5.08% | 8.15% | 3.96% |
| 2026/06/13 | 5.9% | 7.68% | 6.09% | 5.93% | 8.51% | 11.16% | 5.05% | 5.43% | 7.34% | 3.35% |
| 2026/06/14 | 6.94% | 7.4% | 6.53% | 6.31% | 9.8% | 11.12% | 4.93% | 3.77% | 6.78% | 2.73% |
| 2026/06/15 | 5.69% | 6.78% | 6.34% | 6.22% | 11.26% | 10.21% | 6.06% | 5.34% | 7.41% | 4.56% |
| 2026/06/16 | 5.69% | 7.45% | 7.2% | 7.22% | 7.11% | 7.82% | 5.52% | 5.6% | 7.7% | 5.7% |
| 2026/06/17 | 5.6% | 7.03% | 6.45% | 6.61% | 9.69% | 11.85% | 5.25% | 5.4% | 6.89% | 4.19% |
| 2026/06/18 | 5.58% | 7.29% | 6.75% | 6.52% | 9.48% | 11.95% | 5% | 5.32% | 6.78% | 4.47% |
| 2026/06/19 | 4.6% | 6.99% | 6.6% | 6.61% | 9.85% | 11.65% | 5.34% | 5.65% | 7.12% | 4.23% |
| 2026/06/20 | 10.47% | 10.85% | 8.41% | 7.31% | 5.46% | 6.26% | 4.32% | 2.3% | 5.68% | 1.32% |
| 2026/06/21 | 10.93% | 11.4% | 8.47% | 6.87% | 5.76% | 5.16% | 3.37% | 2.47% | 6.18% | 1.28% |
| 2026/06/22 | 10.81% | 10.96% | 8.56% | 6.51% | 4.67% | 6.14% | 3.98% | 3.99% | 6.14% | 1.45% |
| 2026/06/23 | 9.78% | 10.53% | 9.67% | 6.96% | 5.17% | 5.16% | 3.67% | 3.12% | 6.61% | 1.52% |
| 2026/06/24 | 9.62% | 10.51% | 7.48% | 6.93% | 5.31% | 5.37% | 4.51% | 3.3% | 5.56% | 1.74% |
| 2026/06/25 | 10.17% | 11.56% | 8.05% | 7.81% | 5.5% | 5.1% | 4.16% | 3.08% | 5.02% | 1.62% |
| 2026/06/26 | 8.73% | 10.9% | 8.08% | 7.31% | 6.11% | 6.27% | 5.33% | 3.28% | 5.73% | 1.97% |
| 2026/06/27 | 11.06% | 11.39% | 7.67% | 6.16% | 6.65% | 5.1% | 4.32% | 2.79% | 5.34% | 1.46% |
| 2026/06/28 | 11.54% | 11.85% | 8.04% | 6.71% | 4.68% | 5.72% | 4.18% | 2.38% | 6.31% | 1.84% |
| 2026/06/29 | 13.08% | 11.2% | 7.89% | 5.92% | 4.22% | 5.13% | 4.27% | 2.81% | 5.7% | 1.64% |
| 2026/06/30 | 13.09% | 12.22% | 7.17% | 6.7% | 4.71% | 4.34% | 3.91% | 2.74% | 1.69% | 1.31% |
- o2.co.uk
- vodafone.co.uk
- ee.co.uk
- sky.com
- backmarket.co.uk
- carphonewarehouse.com
- mobiles.co.uk
- asda.com
- three.co.uk
- tescomobile.com
Copyright © Adthena. All rights reserved.
In June 2026, Vodafone led PPC spend, peaking at 12.22% on June 30. O2’s share surged late month, reaching 13.09%. Carphone Warehouse started strong but declined. Tesco Mobile consistently trailed.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 504 |
| 2026/06/02 | 485 |
| 2026/06/03 | 464 |
| 2026/06/04 | 458 |
| 2026/06/05 | 463 |
| 2026/06/06 | 465 |
| 2026/06/07 | 459 |
| 2026/06/08 | 449 |
| 2026/06/09 | 489 |
| 2026/06/10 | 468 |
| 2026/06/11 | 458 |
| 2026/06/12 | 463 |
| 2026/06/13 | 448 |
| 2026/06/14 | 442 |
| 2026/06/15 | 474 |
| 2026/06/16 | 450 |
| 2026/06/17 | 479 |
| 2026/06/18 | 476 |
| 2026/06/19 | 470 |
| 2026/06/20 | 409 |
| 2026/06/21 | 415 |
| 2026/06/22 | 412 |
| 2026/06/23 | 406 |
| 2026/06/24 | 423 |
| 2026/06/25 | 416 |
| 2026/06/26 | 414 |
| 2026/06/27 | 424 |
| 2026/06/28 | 412 |
| 2026/06/29 | 414 |
| 2026/06/30 | 404 |
Copyright © Adthena. All rights reserved.
June began with 504 advertisers, declining steadily to 404 by month’s end. Mid-month fluctuations peaked at 489, but a consistent downward trend prevailed, closing June with a notable decrease.
