Share of Clicks for top 10 UK Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| open.ac.uk | 7.49 |
| arden.ac.uk | 6.77 |
| london.edu | 6.33 |
| law.ac.uk | 5.98 |
| uea.ac.uk | 4.91 |
| ucl.ac.uk | 4.02 |
| london.ac.uk | 3.71 |
| whatuni.com | 2.8 |
| roehampton.ac.uk | 2.7 |
| birmingham.ac.uk | 2.07 |
| others | 53.22 |
- open.ac.uk - 7.49%
- arden.ac.uk - 6.77%
- london.edu - 6.33%
- law.ac.uk - 5.98%
- uea.ac.uk - 4.91%
- ucl.ac.uk - 4.02%
- london.ac.uk - 3.71%
- whatuni.com - 2.8%
- roehampton.ac.uk - 2.7%
- birmingham.ac.uk - 2.07%
- others - 53.22%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ‘others’ dominate with 53.22% click share. ‘Open.ac.uk’ leads individual domains at 7.49%, followed by ‘arden.ac.uk’ at 6.77%.
Share of Spend for the top 10 UK Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.ac.uk | london.edu | law.ac.uk | roehampton.ac.uk | arden.ac.uk | birmingham.ac.uk | whatuni.com | kcl.ac.uk | london.ac.uk | hult.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 9.88% | 3.2% | 11.44% | 3.3% | 7.93% | 1.92% | 0% | 2.69% | 3.58% | 2.63% |
| 2025/11/02 | 7.82% | 4.2% | 9.66% | 3.76% | 7.95% | 1.45% | 0% | 3.16% | 4.33% | 4.26% |
| 2025/11/03 | 8.83% | 5.27% | 5.99% | 4.27% | 8.2% | 3.28% | 2.2% | 2.39% | 2.92% | 2.38% |
| 2025/11/04 | 8.54% | 7.1% | 6.38% | 4.24% | 12.6% | 2.57% | 1.59% | 3.15% | 4.7% | 2.89% |
| 2025/11/05 | 7.45% | 5.95% | 8.49% | 4.01% | 11.06% | 1.91% | 1.58% | 2.22% | 5.06% | 3.01% |
| 2025/11/06 | 5.32% | 7.68% | 9.76% | 3.3% | 10.63% | 1.39% | 1.28% | 1.65% | 3.19% | 3.01% |
| 2025/11/07 | 5.19% | 5.76% | 5.74% | 4.41% | 10.95% | 1.37% | 2.58% | 2.45% | 3.53% | 2.49% |
| 2025/11/08 | 7.2% | 5.52% | 4.53% | 2.51% | 8.64% | 3.89% | 3.7% | 1.73% | 4.93% | 2.66% |
| 2025/11/09 | 8.53% | 6.92% | 5.52% | 3.29% | 6.68% | 2.25% | 2.51% | 1.82% | 7.95% | 2.51% |
| 2025/11/10 | 5.02% | 7.11% | 6.42% | 3.42% | 6.6% | 1.57% | 2.63% | 2.12% | 4.91% | 3.51% |
| 2025/11/11 | 3.77% | 4.85% | 9.25% | 3.54% | 11.32% | 1.94% | 1.93% | 2.7% | 7.43% | 4.74% |
| 2025/11/12 | 4.81% | 5.74% | 11.74% | 4.9% | 9.92% | 1.7% | 1.68% | 2.16% | 5.32% | 3.34% |
| 2025/11/13 | 6.34% | 6.81% | 9.34% | 4.83% | 7.07% | 1.68% | 1.03% | 2.27% | 4.53% | 3.85% |
| 2025/11/14 | 6.06% | 4.92% | 7.68% | 4.66% | 6.97% | 2.67% | 1.85% | 2.61% | 4.82% | 3.91% |
| 2025/11/15 | 7.03% | 4.75% | 7.56% | 5.48% | 7.61% | 2.4% | 1.56% | 2.61% | 2.75% | 2.37% |
| 2025/11/16 | 7.04% | 6.34% | 5.97% | 5.1% | 7.03% | 4.88% | 3.79% | 2.5% | 2.33% | 1.82% |
| 2025/11/17 | 7.72% | 5.19% | 11.37% | 5.76% | 6.49% | 1.95% | 2.22% | 2.84% | 2.34% | 1.13% |
| 2025/11/18 | 5.35% | 5.48% | 9.24% | 4.36% | 9.71% | 3.55% | 1.91% | 1.04% | 4.9% | 0.74% |
| 2025/11/19 | 4.92% | 4.1% | 9.79% | 5.7% | 10.56% | 3.33% | 2.25% | 1.45% | 2.15% | 3.05% |
| 2025/11/20 | 5.17% | 4.24% | 11.16% | 4.75% | 8.63% | 2.63% | 2.79% | 1.78% | 2.38% | 2.14% |
| 2025/11/21 | 5.9% | 6.45% | 4.69% | 4.3% | 8.07% | 1.99% | 3.02% | 1.19% | 5.39% | 5.05% |
| 2025/11/22 | 4.88% | 6.88% | 9.8% | 2.97% | 5.48% | 7.32% | 2.88% | 1.72% | 3.9% | 3.78% |
| 2025/11/23 | 7.51% | 6.14% | 6.38% | 3.39% | 7.66% | 1.77% | 3.75% | 1.75% | 2.26% | 3.39% |
| 2025/11/24 | 8.58% | 3.6% | 7.15% | 4.58% | 7.32% | 1.99% | 3.71% | 1.77% | 1.44% | 5.05% |
| 2025/11/25 | 8.5% | 3.17% | 10.52% | 5.65% | 8.02% | 2.42% | 3.6% | 1.93% | 1.25% | 3.36% |
| 2025/11/26 | 8.14% | 4.74% | 9.42% | 4.1% | 9.35% | 3.77% | 3.67% | 1.8% | 2.32% | 2.77% |
| 2025/11/27 | 7.18% | 4.67% | 9.91% | 4.44% | 7.33% | 1.81% | 5.79% | 1.64% | 2.56% | 2.42% |
| 2025/11/28 | 7.34% | 5.92% | 9.4% | 5.03% | 7.01% | 3.34% | 5.22% | 1.97% | 3.59% | 0.99% |
| 2025/11/29 | 8.55% | 4.45% | 5.98% | 6.16% | 6.54% | 2.08% | 4.79% | 1.36% | 1.18% | 0.32% |
| 2025/11/30 | 11.12% | 7.34% | 4.86% | 4.31% | 3.79% | 3.25% | 2.89% | 2.33% | 1.63% | 0.76% |
- open.ac.uk
- london.edu
- law.ac.uk
- roehampton.ac.uk
- arden.ac.uk
- birmingham.ac.uk
- whatuni.com
- kcl.ac.uk
- london.ac.uk
- hult.edu
Copyright © Adthena. All rights reserved.
In November 2025, open.ac.uk’s PPC spend share fluctuated, peaking at 11.12% on the 30th. law.ac.uk saw a significant drop from 11.44% to 4.86%. arden.ac.uk’s share decreased from 12.6% to 3.79%. The month ended with diverse trends across domains.
Competitor Count for UK Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 187 |
| 2025/11/02 | 179 |
| 2025/11/03 | 183 |
| 2025/11/04 | 185 |
| 2025/11/05 | 189 |
| 2025/11/06 | 188 |
| 2025/11/07 | 191 |
| 2025/11/08 | 191 |
| 2025/11/09 | 188 |
| 2025/11/10 | 187 |
| 2025/11/11 | 187 |
| 2025/11/12 | 183 |
| 2025/11/13 | 187 |
| 2025/11/14 | 186 |
| 2025/11/15 | 183 |
| 2025/11/16 | 182 |
| 2025/11/17 | 180 |
| 2025/11/18 | 177 |
| 2025/11/19 | 177 |
| 2025/11/20 | 172 |
| 2025/11/21 | 176 |
| 2025/11/22 | 180 |
| 2025/11/23 | 178 |
| 2025/11/24 | 177 |
| 2025/11/25 | 176 |
| 2025/11/26 | 174 |
| 2025/11/27 | 171 |
| 2025/11/28 | 170 |
| 2025/11/29 | 173 |
| 2025/11/30 | 181 |
Copyright © Adthena. All rights reserved.
November began with 187 advertisers, peaking at 191 by the 7th. A gradual decline followed, ending the month at 181.
