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UK Education & Training Ed Tech - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
  • ixl.com - 69%
  • mathletics.com - 5.58%
  • teachyourmonster.org - 3.22%
  • tts-group.co.uk - 2.21%
  • ebay.co.uk - 1.66%
  • nationalnumeracy.org.uk - 1.62%
  • imperial.ac.uk - 1.43%
  • getsmarter.com - 0.9%
  • forbes.com - 0.81%
  • sanalabs.com - 0.73%
  • others - 12.84%

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In the education PPC landscape, ixl.com dominates with 69% click share. Mathletics.com follows at 5.58%, while others collectively hold 12.84%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
  • ixl.com
  • absorblms.com
  • kallidus.com
  • theaccessgroup.com
  • teachyourmonster.org
  • imperial.ac.uk
  • getsmarter.com
  • zensai.com
  • sanalabs.com
  • 360learning.com

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In June 2025, IXL.com led with fluctuating spend, peaking mid-month. AbsorbLMS.com saw a significant spike early on, while Kallidus.com had a mid-month surge. Sanalabs.com dominated early June, but tapered off. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for UK Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month

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In June 2025, advertiser numbers fluctuated, peaking at 106 on June 11. The month concluded with a strong presence of 100 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

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Mathletics.com surged with an 8.06% click share increase, while IXL.com faced a significant drop of 4.82%.

Campaign Efficiency

UK Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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  • ebay.co.uk
  • ixl.com
  • tts-group.co.uk
  • teachyourmonster.org
  • nationalnumeracy.org.uk
  • mathletics.com
  • absorblms.com
  • imperial.ac.uk
  • getsmarter.com
  • sanalabs.com

Copyright © Adthena. All rights reserved.

In June 2025, eBay.co.uk’s impression share fluctuated significantly, peaking at 76.86% on June 2nd. IXL.com maintained a steady presence, while TTS-Group.co.uk saw a notable spike mid-month. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Education & Training Ed Tech - Last month
  1. 1
    The Leading LMS Software https://www.absorblms.com

    The Highest Rated Online LMS u2014 Absorb LMS Enables Your Best Learning Experience For Employees, Customers, And Partners.

  2. 2
    Oxford Artificial Intelligence - 6-Week Online AI Programme https://info.oxford-onlineprogrammes.getsmarter.com u203a ai u203a programme

    Learn To Lead AI Implementation in 6 Weeks on the Oxford Artificial Intelligence Programme. Grow...

  3. 3
    IXL Official Site https://uk.ixl.com

    Sign Up Now & Start Learning u2014 A learning website kids love! Master thousands of skills online. Proven success. GCSE Revision Plans. Courses: Primary Maths, Primary English, Secondary Maths, Secondary English.

  4. 4
    Educational Math Game - Test Your Maths For Free https://www.nationalnumeracy.org.uk u203a maths-games u203a our-challenge

    Looking For A Free Online Maths Game? Take On The National Numeracy Challenge Today! Our Numeracy Challenge Is Designed To...

  5. 5
    Fun, Free Maths Game https://www.teachyourmonster.org

    Teach Your Monster Maths u2014 80 Levels Of Structured Practice In Addition, Subtraction, Counting, Number Bonds & More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Absorb LMS stands out with its promise of a top-tier learning experience for diverse audiences. Meanwhile, Oxford’s AI program offers a swift, six-week journey into AI leadership. IXL captivates with its comprehensive skill mastery for kids, while National Numeracy and Teach Your Monster engage users with free, interactive math challenges.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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