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US Education & Training Ed Tech - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Ed Tech – US

Google AI Overview visibility for Education & Training Ed Tech US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.6844538237
60.3155461763
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 11%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ixl.com 81.96
mathway.com 6.84
lakeshorelearning.com 1.06
adaptedmind.com 0.66
lego.com 0.63
schoolofrock.com 0.62
kumon.com 0.42
time4learning.com 0.4
devry.edu 0.32
mathnasium.com 0.31
others 6.78
  • ixl.com - 81.96%
  • mathway.com - 6.84%
  • lakeshorelearning.com - 1.06%
  • adaptedmind.com - 0.66%
  • lego.com - 0.63%
  • schoolofrock.com - 0.62%
  • kumon.com - 0.42%
  • time4learning.com - 0.4%
  • devry.edu - 0.32%
  • mathnasium.com - 0.31%
  • others - 6.78%

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In the education sector’s PPC landscape, ixl.com dominates with 81.96% click share. mathway.com follows at 6.84%, while ‘others’ collectively hold 6.78%.

Market Exposure

Share of Spend for the top 10 US Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date ixl.com teacherstep.com devry.edu adaptedmind.com grow.google 360learning.com absorblms.com valleypbs.org learnworlds.com forbes.com
2026/05/01 33.98% 0.03% 5.28% 0.43% 1.22% 0.82% 3.09% 6.02% 0.53% 0.81%
2026/05/02 29.05% 0.41% 4.82% 2.17% 0.9% 1.48% 2.01% 5.23% 0.88% 0.5%
2026/05/03 27.79% 6.3% 4.6% 0.18% 1.21% 1.41% 2.31% 7.67% 1.17% 0.82%
2026/05/04 35.59% 6.71% 4.75% 0.85% 1.03% 1.7% 2.84% 10.08% 1.76% 0.67%
2026/05/05 48.65% 0% 4.84% 0.29% 1.31% 1.29% 2.54% 0% 0.15% 1.68%
2026/05/06 47.48% 0% 4.26% 0.37% 0.91% 1.96% 3.21% 0.03% 3.39% 1.59%
2026/05/07 40.34% 0% 4.49% 0.67% 1.26% 2.1% 4.56% 0.35% 1.41% 1.31%
2026/05/08 38.3% 0.05% 4.33% 1.36% 1.75% 2.54% 3.57% 0.49% 2.1% 1.45%
2026/05/09 39.66% 0.03% 4.47% 3.89% 1.91% 1.2% 3.11% 0% 1.53% 1.47%
2026/05/10 33.55% 0.46% 4.2% 4.69% 2.58% 1.92% 2.73% 0.4% 3.13% 1.17%
2026/05/11 34.54% 0% 4.83% 1.18% 1.81% 3.05% 3.12% 4.85% 1.8% 1.51%
2026/05/12 30.55% 0% 4.82% 5.18% 1.55% 1.59% 2.67% 0.36% 1.6% 1.38%
2026/05/13 47.36% 0% 4.58% 0.2% 0.91% 0.72% 2.06% 0% 0.46% 1.1%
2026/05/14 31.53% 6.63% 5.59% 0.44% 1.29% 1.26% 3.28% 0.01% 1.55% 1.27%
2026/05/15 38.14% 0.05% 4.31% 1.36% 1.74% 2.53% 3.56% 0.49% 2.09% 1.45%
2026/05/16 32.25% 6.77% 5.08% 1.04% 1.98% 3.09% 3.17% 0% 1.64% 1.34%
2026/05/17 33.06% 0% 5.85% 2.95% 2.13% 0.78% 3.81% 1.82% 1.32% 1.84%
2026/05/18 45.81% 0.43% 5.31% 0.78% 0.9% 3.78% 2.76% 0.39% 0.33% 1.59%
2026/05/19 39.11% 0.92% 6.07% 0.39% 0.95% 1.32% 3.52% 0.03% 0.24% 1.45%
2026/05/20 37.25% 0% 5.48% 0.19% 1.14% 2.65% 3.63% 0% 0.61% 1.53%
2026/05/21 40.73% 0.03% 5.65% 0.21% 1.11% 1.6% 2.98% 0.37% 2.4% 1.42%
2026/05/22 46.53% 0.4% 5.14% 2.39% 1.38% 1.58% 1.44% 1.49% 1.87% 0.99%
2026/05/23 36.34% 6.16% 6.17% 2.77% 1.92% 1.84% 1.26% 0.35% 4.55% 0.99%
2026/05/24 25.35% 6.22% 4.09% 0.35% 1.71% 2.16% 1.5% 0.02% 3.16% 0.83%
2026/05/25 36.62% 2.43% 2.33% 0.66% 0.83% 2.82% 0.87% 0.55% 2.41% 0.76%
2026/05/26 39.38% 0.02% 5.32% 0.72% 1.26% 1.81% 2.36% 4.69% 1.23% 1.93%
2026/05/27 29.23% 0% 6.08% 3.35% 2.02% 1.7% 2.3% 0% 1.45% 1.25%
2026/05/28 31.69% 0% 5.93% 3.65% 3.42% 0.48% 1.7% 0.01% 0.86% 1.65%
2026/05/29 46.78% 0.29% 4.48% 1.44% 2.13% 1.66% 1.49% 5.6% 0.73% 0.49%
2026/05/30 36.03% 0.25% 4.03% 9.84% 3.19% 0.38% 1.17% 0.21% 1.95% 0.89%
2026/05/31 37.58% 4.38% 3.76% 2.66% 1.46% 1.45% 1.3% 0.86% 0.78% 0.71%
  • ixl.com
  • teacherstep.com
  • devry.edu
  • adaptedmind.com
  • grow.google
  • 360learning.com
  • absorblms.com
  • valleypbs.org
  • learnworlds.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In May 2026, ixl.com dominated with fluctuating spend shares, peaking mid-month. Teacherstep.com showed sporadic spikes, while devry.edu maintained steady growth. Adaptedmind.com and grow.google experienced varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 343
2026/05/02 358
2026/05/03 366
2026/05/04 356
2026/05/05 338
2026/05/06 330
2026/05/07 345
2026/05/08 360
2026/05/09 330
2026/05/10 326
2026/05/11 371
2026/05/12 383
2026/05/13 342
2026/05/14 356
2026/05/15 360
2026/05/16 396
2026/05/17 378
2026/05/18 370
2026/05/19 376
2026/05/20 350
2026/05/21 367
2026/05/22 390
2026/05/23 386
2026/05/24 386
2026/05/25 422
2026/05/26 437
2026/05/27 431
2026/05/28 419
2026/05/29 408
2026/05/30 433
2026/05/31 437

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, starting at 343 and peaking at 437. Mid-month saw a dip, but a strong finish at 437 marked a dynamic month.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ixl.com 1.95%
mathnasium.com 0.58%
lego.com 0.43%
romanianunitedfund.org 0.14%
abcmouse.com 0.12%
schoolofrock.com -0.23%
d2l.com -0.28%
lakeshorelearning.com -0.32%
kumon.com -0.58%
mathway.com -1.65%

Copyright © Adthena. All rights reserved.

IXL.com surged with a 1.95% click share increase, while Mathway.com dropped by 1.65%.

Campaign Efficiency

US Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ixl.com adaptedmind.com zearn.org mathway.com teacherstep.com valleypbs.org mathnasium.com devry.edu absorblms.com kumon.com
2026/05/01 42.25% 0.87% 0% 3.46% 0.06% 3.12% 0.1% 1.38% 1.12% 13.33%
2026/05/02 38.83% 9.03% 0% 3.01% 0.6% 3.09% 0.26% 1.35% 0.54% 5.74%
2026/05/03 40.37% 0.19% 0% 3.6% 3.58% 6.61% 0.08% 1.46% 0.87% 12.17%
2026/05/04 56.01% 1.61% 0% 3.19% 4.08% 6.8% 0.18% 1.77% 1.28% 3.37%
2026/05/05 57.44% 0.34% 0% 3.57% 0% 0% 0.11% 1.34% 0.9% 10.82%
2026/05/06 69.11% 0.52% 0% 4.92% 0% 0.06% 0.07% 1.52% 1.04% 0.03%
2026/05/07 52.33% 1.17% 0% 4.12% 0% 0.69% 0.9% 1.37% 1.79% 1.46%
2026/05/08 53.96% 2.2% 0% 5.62% 0.07% 0.88% 0.14% 1.27% 1.17% 6.3%
2026/05/09 51.94% 12.28% 0% 5.24% 0.07% 0% 0.02% 1.27% 0.97% 1.6%
2026/05/10 40.96% 17.46% 0% 3.92% 0.59% 0.59% 0.05% 1.12% 0.76% 14.76%
2026/05/11 56.52% 1.62% 0% 4.14% 0% 3.16% 0.2% 1.48% 1.42% 6.38%
2026/05/12 36.45% 15.85% 0% 3.04% 0% 0.51% 0.11% 1.16% 0.97% 0.05%
2026/05/13 62.89% 0.2% 0% 5.04% 0% 0% 0.03% 1.24% 0.6% 1.34%
2026/05/14 53.5% 1.99% 0% 4.6% 3.8% 0.01% 0.17% 1.86% 1.69% 1.74%
2026/05/15 53.96% 2.2% 0% 5.62% 0.07% 0.88% 0.14% 1.27% 1.17% 6.3%
2026/05/16 52.21% 1.43% 1.74% 4.6% 3.88% 0% 0.12% 1.72% 1.4% 0.18%
2026/05/17 41.69% 9.78% 9.47% 4.93% 0% 2.05% 0.02% 1.58% 1.46% 6.21%
2026/05/18 66.76% 0.96% 0% 5.44% 0.68% 0.74% 0.95% 1.39% 0.99% 0.02%
2026/05/19 62.14% 0.48% 0% 4.95% 1.01% 0.08% 1.13% 1.92% 1.29% 0.86%
2026/05/20 56.91% 0.24% 0% 4.49% 0% 0% 1.13% 1.78% 1.31% 0.07%
2026/05/21 64.71% 0.25% 0% 3.27% 0.05% 0.73% 0.33% 1.94% 1.1% 0.74%
2026/05/22 62.16% 8.68% 0% 3.67% 0.6% 1.83% 0.88% 1.44% 0.44% 0.06%
2026/05/23 51.67% 9.45% 8.39% 3.58% 2.9% 0.59% 0.19% 1.69% 0.41% 0.06%
2026/05/24 48.81% 0.57% 0.06% 3.43% 4.86% 0.06% 0.15% 1.48% 1.07% 0.09%
2026/05/25 52.57% 0.85% 0% 1.97% 2.74% 1.07% 8.21% 0.54% 0.34% 0.61%
2026/05/26 63.16% 0.91% 0% 4.11% 0.06% 3.17% 0.43% 1.68% 1.09% 0.06%
2026/05/27 44.8% 11.56% 0% 4.15% 0% 0% 7.63% 1.77% 1.11% 0%
2026/05/28 47.8% 11.77% 0% 3.86% 0% 0.02% 3.1% 1.54% 0.55% 0%
2026/05/29 65.94% 1.85% 0% 3.17% 0.45% 4.89% 0.94% 1.39% 0.52% 0.04%
2026/05/30 45.71% 22.07% 0.38% 2.46% 0.33% 0.33% 6.05% 0.87% 0.46% 0.01%
2026/05/31 48.31% 7.81% 6.71% 2.86% 2.09% 1.46% 1.19% 1.01% 0.51% 0.03%
  • ixl.com
  • adaptedmind.com
  • zearn.org
  • mathway.com
  • teacherstep.com
  • valleypbs.org
  • mathnasium.com
  • devry.edu
  • absorblms.com
  • kumon.com

Copyright © Adthena. All rights reserved.

In May 2026, ixl.com dominated with fluctuating impressions, peaking at 69.11%. Adaptedmind.com saw sporadic spikes, notably 22.07% on May 30. Zearn.org and mathway.com maintained low, steady shares. The month concluded with ixl.com leading, despite varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech - Last month
  1. 1
    Start Your Trial Today https://www.abcmouse.com › learning › games

    Reading, Math, and More — Games, puzzles, and other fun activities to help kids practice letters, numbers, and more.

  2. 2
    Fun Math Games with Monsters - Fun Online Kids Games https://www.adaptedmind.com › math

    Free worksheets & games—help your child learn and succeed now. Start for free!

  3. 3
    IXL Official Site https://www.ixl.com

    Interactive Online Learning — Master math, language arts, science, and social studies with IXL's interactive program. Learn thousands of K-12 topics online. Get detailed feedback and guidance. Win fun awards! Ad Free.

  4. 4
    Kumon of Maywood | Kumon Math & Reading Program https://www.kumon.com

    Kumon strengthens math and reading skills while building confidence and independence.

  5. 5
    K-12 Math & Reading Tutors https://www.learntobe.org › student › sign_up

    Free K-12 Online Tutoring — Match With A Free Personal Online Tutor. K-12 Math, Science, Writing, Reading & More.

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In the competitive landscape of educational PPC ads, ABCmouse captivates with engaging games for young learners, while AdaptedMind entices with free math resources. IXL offers a comprehensive K-12 curriculum, Kumon focuses on skill-building, and LearnToBe provides free personalized tutoring.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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