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UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
recyclenow.com 17.12
compareandrecycle.co.uk 14.19
recycleyourelectricals.org.uk 10.17
viking-direct.co.uk 7.9
bin-shop.co.uk 4.74
simplehuman.co.uk 4.62
glasdon.com 2.74
mazumamobile.com 2.44
binliners.co.uk 2.12
backmarket.co.uk 2.02
others 31.94

Copyright © Adthena. All rights reserved.

In the PPC landscape, “recyclenow.com” leads with 17.12% click share, followed by “compareandrecycle.co.uk” at 14.19%. “Others” collectively hold a significant 31.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date viking-direct.co.uk compareandrecycle.co.uk glasdon.com recyclenow.com recycleyourelectricals.org.uk bin-shop.co.uk backmarket.co.uk mazumamobile.com simplehuman.co.uk litterbins.co.uk
2025/05/01 9.82% 6.08% 0% 30.91% 1.29% 5.2% 1.97% 1.41% 2.46% 2.64%
2025/05/02 6.38% 5.86% 0% 47.74% 3.41% 4.13% 1.56% 0.92% 0.79% 0.42%
2025/05/03 8.88% 8.69% 0% 41.18% 2.19% 0% 2.78% 2.06% 0.6% 0%
2025/05/04 5.31% 12.33% 0% 30.52% 5.84% 0% 2.79% 2.79% 4.17% 0%
2025/05/05 5.17% 9.68% 0% 40.99% 2.33% 4.25% 2.24% 1.93% 2.13% 5.55%
2025/05/06 4.64% 7.15% 0.89% 43.55% 3.51% 3.5% 2.54% 1.09% 1.56% 1.59%
2025/05/07 6% 13.49% 1.3% 16.98% 3.05% 4.27% 3.91% 3.45% 0.09% 0.41%
2025/05/08 5.12% 14.27% 0% 16% 4.17% 5.12% 4.89% 4.55% 0.15% 0.19%
2025/05/09 9.15% 8.19% 1.61% 8.27% 3.04% 13.43% 2.85% 1.87% 2.07% 5.39%
2025/05/10 17.7% 11.03% 1.02% 9.88% 2.44% 0% 2.28% 1.19% 4.54% 0%
2025/05/11 10.34% 13.35% 0% 10.76% 3.26% 0% 4.18% 2.38% 6.87% 0%
2025/05/12 10.75% 14.1% 0% 9.5% 2.34% 10.06% 4.07% 2.84% 8.25% 2.53%
2025/05/13 8.37% 11.87% 1.39% 8.21% 2.18% 7.74% 3.51% 2.36% 3.03% 5.77%
2025/05/14 8.54% 11.5% 2.74% 9.29% 2.16% 7.16% 3.05% 3.66% 4.05% 4.85%
2025/05/15 8.37% 8.42% 5.04% 9.61% 2.1% 6.4% 1.97% 2.71% 5.39% 4.26%
2025/05/16 6.62% 11.12% 10.97% 8.44% 1.41% 6.72% 2.17% 3.5% 7.47% 5.14%
2025/05/17 16.76% 9.22% 21.04% 4.35% 2.94% 2.92% 1.81% 2.84% 6.11% 0%
2025/05/18 9.74% 10.57% 11.28% 5.84% 3.22% 0% 2.33% 3.72% 17.47% 0%
2025/05/19 10.04% 11.47% 3.59% 3.51% 2.09% 6.93% 2.12% 2.87% 16.01% 2.95%
2025/05/20 11.67% 8.21% 7.76% 5.52% 6.14% 8.29% 1.58% 2.82% 1.98% 6.06%
2025/05/21 8.92% 5.76% 2.43% 3.27% 6.83% 8.46% 1.44% 2.26% 2.04% 5.25%
2025/05/22 12.2% 7.01% 1.89% 6.32% 5.06% 6.41% 1.42% 1.6% 2.11% 2.56%
2025/05/23 8.8% 8.44% 2.89% 10.92% 4.93% 5.73% 1.15% 2.17% 6.01% 3.66%
2025/05/24 12.4% 8.5% 6.43% 8.42% 9.88% 0.16% 1.9% 2.74% 10.17% 0%
2025/05/25 9.03% 7.72% 1.99% 4.49% 7.74% 0.07% 2.06% 1.63% 22.28% 0%
2025/05/26 3.88% 6.53% 1.73% 5.94% 6.47% 4.6% 2.03% 2.64% 6.89% 10.47%
2025/05/27 6.99% 9.01% 4.25% 4.94% 7.35% 6.23% 2.17% 2.3% 3.11% 7.73%
2025/05/28 6.33% 6.38% 16.67% 5.91% 7.29% 6.9% 1.39% 0.99% 3.48% 6.94%
2025/05/29 9.42% 9.32% 8.46% 6.99% 4.98% 8.14% 0.9% 1.42% 1.75% 4.5%
2025/05/30 8.68% 10.62% 9.59% 4.35% 3.73% 6.79% 1.7% 2.47% 2.49% 5.58%
2025/05/31 10.4% 8.2% 7.88% 6.08% 5.45% 4.77% 2.66% 2.62% 1.81% 0%

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In May 2025, recyclenow.com led with a strong start, peaking early. Viking-direct.co.uk and compareandrecycle.co.uk showed fluctuating trends, while glasdon.com surged mid-month. Simplehuman.co.uk ended with a notable spike.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 115
2025/05/02 109
2025/05/03 110
2025/05/04 99
2025/05/05 119
2025/05/06 99
2025/05/07 106
2025/05/08 107
2025/05/09 120
2025/05/10 97
2025/05/11 100
2025/05/12 96
2025/05/13 117
2025/05/14 126
2025/05/15 119
2025/05/16 109
2025/05/17 74
2025/05/18 72
2025/05/19 78
2025/05/20 96
2025/05/21 128
2025/05/22 138
2025/05/23 143
2025/05/24 125
2025/05/25 120
2025/05/26 132
2025/05/27 135
2025/05/28 139
2025/05/29 125
2025/05/30 136
2025/05/31 113

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in May, starting at 115, dipping mid-month, then peaking at 143 on May 23. The month concluded with 113 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
recycleyourelectricals.org.uk 14.98%
simplehuman.co.uk 2.18%
greenlineenvironmental.co.uk 1.99%
glasdon.com 1.99%
barriersdirect.co.uk 1.15%
backmarket.co.uk -1.34%
corbyofwindsor.co.uk -1.87%
binliners.co.uk -2.88%
compareandrecycle.co.uk -6.86%
recyclenow.com -8.43%

Copyright © Adthena. All rights reserved.

Recycleyourelectricals.org.uk surged by 14.98%, while recyclenow.com plummeted by 8.43%. Simplehuman.co.uk rose 2.18%, contrasting with compareandrecycle.co.uk’s 6.86% drop.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viking-direct.co.uk glasdon.com recycleyourelectricals.org.uk bin-shop.co.uk compareandrecycle.co.uk recyclenow.com whogivesacrap.org simplehuman.co.uk binliners.co.uk litterbins.co.uk
2025/05/01 15.79% 0% 1.11% 7.52% 4.79% 18.58% 1.81% 4.82% 2.19% 2.57%
2025/05/02 12.97% 0% 4.07% 6.8% 4.91% 28.14% 1.29% 1.9% 4.08% 0.6%
2025/05/03 16.17% 0% 2.71% 0% 6.59% 25.66% 1.82% 1.38% 6.42% 0%
2025/05/04 8.62% 0% 6.49% 0% 8.48% 15.96% 3.77% 7.79% 6.19% 0%
2025/05/05 9.2% 0% 2.7% 7.43% 7.99% 23.34% 1.91% 4.37% 5.58% 6.04%
2025/05/06 9.53% 1.02% 3.92% 5.43% 5.86% 26.71% 2.32% 3.32% 4.9% 1.53%
2025/05/07 10.71% 1.35% 2.76% 6.97% 10.47% 13.16% 4.54% 0.21% 4.68% 0.5%
2025/05/08 8.32% 0% 3.39% 7.12% 9.24% 11.88% 3.48% 0.22% 6.06% 0.22%
2025/05/09 13.98% 1.37% 2.14% 14.6% 5% 5.7% 2.17% 3.37% 6.87% 4.1%
2025/05/10 23% 0.85% 1.74% 0% 6.36% 6.97% 1.55% 5.93% 9.97% 0%
2025/05/11 13.61% 0% 2.39% 0% 7.66% 8.21% 1.65% 10.73% 10.86% 0%
2025/05/12 14.55% 0% 1.73% 12.58% 8.04% 6.64% 1.08% 11.93% 3.49% 1.98%
2025/05/13 11.64% 1.62% 1.62% 8.28% 6.86% 6.11% 3.72% 4.32% 3.51% 4.9%
2025/05/14 11.55% 3.36% 1.72% 8.27% 6.97% 6.28% 2.47% 5.52% 2.98% 4.02%
2025/05/15 10.5% 5.69% 1.49% 7.81% 4.88% 4.68% 4% 8.39% 2.77% 3.03%
2025/05/16 9.59% 12.09% 1.22% 8.26% 6.85% 5.71% 0.88% 11.47% 0.7% 4.02%
2025/05/17 21.7% 17.75% 2.19% 2.55% 6.24% 3.16% 1.16% 8.43% 2.61% 0%
2025/05/18 10.6% 8.87% 2.27% 0% 5.53% 4.38% 1.13% 26.09% 0.98% 0%
2025/05/19 12.16% 3.62% 1.68% 7.56% 5.95% 2.25% 0.44% 25% 1.96% 1.98%
2025/05/20 15.3% 8.3% 6.57% 9.43% 4.35% 5.31% 0.49% 2.87% 2.05% 4.83%
2025/05/21 12.16% 2.12% 8.15% 7.41% 3.9% 3.95% 1.92% 3.12% 1.44% 4.59%
2025/05/22 16.2% 1.4% 5.82% 6.21% 3.56% 5.82% 2.53% 2.85% 1.44% 1.92%
2025/05/23 11.88% 2.62% 5.17% 5.67% 4.76% 7.8% 0.99% 9.35% 0.35% 3.27%
2025/05/24 16.94% 5.3% 10.36% 0.08% 4.2% 8.26% 2.06% 15.98% 0.77% 0%
2025/05/25 12.49% 1.48% 8.48% 0.07% 3.41% 3.51% 4.4% 32.11% 0.75% 0%
2025/05/26 5.02% 1.4% 6.74% 5.27% 3.47% 6.77% 1.94% 10.61% 0% 7.82%
2025/05/27 9.37% 4.02% 8.66% 6.76% 5.35% 6.38% 2.89% 4.38% 0% 6.49%
2025/05/28 8.28% 15.93% 9.18% 7.17% 3.93% 5.87% 1.6% 5.66% 0.35% 6.03%
2025/05/29 12.68% 8.02% 5.52% 8.94% 6.05% 7.92% 2.11% 2.98% 0.07% 3.73%
2025/05/30 12.2% 9.11% 4.73% 8.07% 6.18% 4.11% 1.01% 3.72% 0.09% 4.82%
2025/05/31 14.55% 8.05% 7.86% 5.25% 5.03% 4.74% 3.68% 2.71% 0.12% 0%

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Viking Direct’s impression share fluctuated, peaking at 23.0% on May 10. Glasdon saw a significant rise mid-month, reaching 17.75% on May 17. Recycle Your Electricals steadily increased, ending at 7.86%. RecycleNow’s share dropped from 28.14% to 4.74%. SimpleHuman peaked at 32.11% on May 25.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! We Help Over 500...

  2. 2
    Secure IT Collections - Zero Cost IT Recycling https://www.computerdisposalexperts.com/

    IT Recycling With GDPR Compliant Collections & Documentation For Your Peace Of Mind. We are a Free trusted IT recycling company for Business, Healthcare & Educational Sectors.

  3. 3
    The UK's Most Trusted Recycler https://www.mazumamobile.com

    The Highest Prices Guaranteed — Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler.

  4. 4
    How To Recycle Coffee Pods - Enter Your Postcode https://www.recyclenow.com › recycle › coffee-pods

    Find out how and where to recycle your single-use coffee pods here at Recycle Now. Find out all you need to know about recycle at Recycle Now.

  5. 5
    Find your nearest recycling point - Recycling Points Near You https://www.recycleyourelectricals.org.uk

    Anything with a plug, battery or cable can be recycled- find your nearest recycling point!

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In the competitive landscape of Google PPC, five standout text ads capture attention with their unique propositions. “Recycle My Phone” by compareandrecycle.co.uk promises the highest payouts, enticing users with over 30 recyclers. Computerdisposalexperts.com offers zero-cost, GDPR-compliant IT recycling, targeting businesses and educational sectors. Mazumamobile.com, the UK’s trusted recycler, guarantees same-day cash for phones. Recyclenow.com educates on recycling coffee pods, while recycleyourelectricals.org.uk guides users to nearby recycling points for electricals. Each ad leverages trust, convenience, and financial incentives to engage users effectively.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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