UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.0976840335
67.9023159665
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 9%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 25.33
recycleyourelectricals.org.uk 6.92
viking-direct.co.uk 5.98
terracycle.com 5.67
bin-shop.co.uk 5.48
webuyanyphone.com 4.13
litterbins.co.uk 4.07
nespresso.com 3.45
moneysupermarket.com 3.38
glasdon.com 2.94
others 32.65
  • compareandrecycle.co.uk - 25.33%
  • recycleyourelectricals.org.uk - 6.92%
  • viking-direct.co.uk - 5.98%
  • terracycle.com - 5.67%
  • bin-shop.co.uk - 5.48%
  • webuyanyphone.com - 4.13%
  • litterbins.co.uk - 4.07%
  • nespresso.com - 3.45%
  • moneysupermarket.com - 3.38%
  • glasdon.com - 2.94%
  • others - 32.65%

Copyright © Adthena. All rights reserved.

In the PPC landscape, compareandrecycle.co.uk leads with 25.33% click share, while ‘others’ collectively hold 32.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk bin-shop.co.uk viking-direct.co.uk kingfisherdirect.co.uk recycleyourelectricals.org.uk litterbins.co.uk moneysupermarket.com webuyanyphone.com mazumamobile.com glasdon.com
2026/07/01 16.01% 8.27% 7.69% 1.47% 3.6% 17.45% 4.54% 2.94% 1.8% 2.02%
2026/07/02 20.96% 4.62% 5.91% 0% 4.38% 5.96% 4.15% 6.58% 2.62% 1.32%
2026/07/03 17.7% 3.8% 4.12% 2.34% 3.32% 8.78% 3.56% 7.24% 2.1% 0%
2026/07/04 20.48% 3.72% 2.98% 1.96% 4.54% 0.01% 4.6% 6.09% 3.68% 4.8%
2026/07/05 20.95% 0.68% 4.49% 1.77% 6.29% 0.01% 6.06% 9.78% 4.65% 3.35%
2026/07/06 19.3% 4.86% 8.48% 1.29% 3.91% 3.94% 4.31% 6.86% 3.59% 2.1%
2026/07/07 15.18% 5.46% 8.64% 1.64% 0.8% 5.45% 3.69% 6.24% 2.29% 12.37%
2026/07/08 17.72% 3.21% 3.88% 3.15% 1.03% 8.94% 3.98% 5.95% 2.18% 3.61%
2026/07/09 17.75% 7.57% 8.7% 2.8% 2.83% 6.51% 2.7% 5.4% 2.87% 6.07%
2026/07/10 13.95% 6.23% 5.9% 2.98% 2.96% 10% 3.46% 5.36% 3.7% 4.52%
2026/07/11 20.76% 3.5% 7.75% 2.08% 5.89% 0.03% 6.61% 8.31% 5.36% 3.9%
2026/07/12 19.73% 1.04% 4.64% 2.75% 5.68% 0.03% 4.99% 8.22% 5.34% 4.73%
2026/07/13 15.87% 5.17% 6.98% 2.16% 3.18% 4.03% 3.94% 5.63% 4.39% 1.57%
2026/07/14 17.66% 5.72% 8.99% 4.11% 2.71% 5.6% 5.01% 5.22% 4.76% 3.22%
2026/07/15 19.71% 2.32% 4.73% 2.38% 4.17% 4.01% 5% 7.83% 4.95% 3.93%
2026/07/16 27.4% 1.96% 5.65% 1.73% 5.98% 3.04% 5.7% 7.38% 4.51% 0.02%
2026/07/17 18.6% 3.87% 6.47% 3.6% 5.33% 17.82% 3.74% 3.99% 2.4% 0.08%
2026/07/18 23.08% 8.34% 7.64% 0.21% 7.35% 0.02% 7.15% 5.2% 3.13% 3.12%
2026/07/19 26.88% 4.59% 5.38% 0.01% 8.95% 0.02% 4.05% 8.22% 2.78% 0.01%
2026/07/20 26.87% 0.01% 5.57% 0.01% 8.71% 4.56% 6.04% 5.87% 4.07% 0.01%
2026/07/21 17.65% 5.72% 8.98% 4.11% 2.7% 5.59% 5.01% 5.22% 4.76% 3.22%
2026/07/22 20.48% 4.36% 5.23% 0.06% 4% 3.89% 4.78% 5.09% 2.92% 3.74%
2026/07/23 19.72% 2.16% 4.84% 5.04% 4.93% 4.2% 4.93% 6.19% 4.07% 1.11%
2026/07/24 16.71% 2.67% 5.45% 2.45% 4.05% 5.03% 4.8% 6.66% 4.63% 3.21%
2026/07/25 18.97% 4.85% 5.38% 2.76% 3.56% 2.67% 3.71% 5.56% 3.41% 3.86%
2026/07/26 18.68% 5.34% 4.87% 2.66% 3.95% 5.74% 5.61% 6.11% 3.59% 3.1%
2026/07/27 20.38% 4.61% 2.94% 2.71% 5.14% 4.88% 5.09% 5.74% 3.38% 1.56%
2026/07/28 19.43% 2.72% 6.96% 1.32% 4.62% 4.16% 6.62% 5.04% 3.76% 5.63%
2026/07/29 21.11% 2.13% 9.08% 3.46% 4.27% 4.91% 5.73% 5.06% 1.51% 4.15%
2026/07/30 20.89% 5.96% 11.8% 2.51% 4.84% 4.5% 6.18% 5.9% 1.53% 3.11%
2026/07/31 17.95% 13.58% 8.28% 7.25% 4.7% 4.39% 4.18% 3.01% 0.83% 0.02%
  • compareandrecycle.co.uk
  • bin-shop.co.uk
  • viking-direct.co.uk
  • kingfisherdirect.co.uk
  • recycleyourelectricals.org.uk
  • litterbins.co.uk
  • moneysupermarket.com
  • webuyanyphone.com
  • mazumamobile.com
  • glasdon.com

Copyright © Adthena. All rights reserved.

In July 2026, compareandrecycle.co.uk led PPC spend, peaking mid-month. bin-shop.co.uk saw a late surge, while viking-direct.co.uk maintained steady growth. The month concluded with compareandrecycle.co.uk dominating the spend share.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 81
2026/07/02 87
2026/07/03 88
2026/07/04 73
2026/07/05 76
2026/07/06 87
2026/07/07 90
2026/07/08 85
2026/07/09 78
2026/07/10 94
2026/07/11 90
2026/07/12 87
2026/07/13 94
2026/07/14 90
2026/07/15 87
2026/07/16 89
2026/07/17 82
2026/07/18 71
2026/07/19 78
2026/07/20 87
2026/07/21 90
2026/07/22 98
2026/07/23 99
2026/07/24 96
2026/07/25 100
2026/07/26 96
2026/07/27 102
2026/07/28 108
2026/07/29 87
2026/07/30 81
2026/07/31 72

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July saw a dynamic shift in advertisers, starting at 81 and peaking at 108. The month concluded with a dip to 72, reflecting fluctuating market dynamics.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
recycleyourelectricals.org.uk 1.87%
compareandrecycle.co.uk 1.44%
nationalscrapcar.co.uk 0.84%
moneysupermarket.com 0.67%
direct365.co.uk 0.6%
litterbins.co.uk -0.62%
simplehuman.co.uk -0.72%
brabantia.com -0.76%
glasdon.com -1.19%
nespresso.com -3.76%

Copyright © Adthena. All rights reserved.

In the past month, recycleyourelectricals.org.uk surged by 1.87%, while nespresso.com dropped by 3.76%. Compareandrecycle.co.uk gained 1.44%, contrasting with glasdon.com’s 1.19% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bin-shop.co.uk viking-direct.co.uk kingfisherdirect.co.uk compareandrecycle.co.uk litterbins.co.uk recycleyourelectricals.org.uk simplehuman.co.uk moneysupermarket.com webuyanyphone.com glasdon.com
2026/07/01 12.8% 10.4% 2.07% 8.78% 18.95% 3.8% 0.16% 3.64% 2.69% 2.32%
2026/07/02 7.15% 8.05% 0% 12.52% 5.82% 4.02% 6.67% 3.31% 6.65% 1.57%
2026/07/03 6.3% 6.42% 4.95% 9.48% 9.93% 3.25% 2.71% 2.44% 6.36% 0%
2026/07/04 6.63% 4.05% 2.95% 11.48% 0% 4.51% 10.73% 3.55% 5.42% 5.3%
2026/07/05 1.33% 6.81% 2.68% 12.79% 0.01% 6.51% 8.72% 5.37% 9.99% 4.01%
2026/07/06 7.14% 11.9% 2% 12.35% 4.56% 4.04% 3.59% 3.35% 6.67% 2.47%
2026/07/07 8.37% 12.61% 2.26% 8.35% 6.79% 0.87% 4.28% 2.84% 5.39% 12.88%
2026/07/08 5.76% 5.76% 4.5% 10.32% 12.56% 1.37% 0.46% 3.01% 5.26% 3.92%
2026/07/09 12.1% 12.24% 4.41% 8.82% 8.71% 2.81% 6.15% 1.9% 4.24% 5.71%
2026/07/10 9.77% 8.3% 4.67% 8.06% 12.14% 2.47% 0.83% 2.53% 4.29% 4.85%
2026/07/11 6.72% 11.89% 3.44% 11.77% 0.07% 5.64% 0.1% 5.25% 7.67% 4.57%
2026/07/12 1.37% 6.89% 4.9% 10.58% 0.07% 5.73% 2.49% 3.64% 7.01% 5.56%
2026/07/13 8.05% 10.19% 3.24% 8.43% 4.93% 3% 2.58% 2.98% 4.51% 1.78%
2026/07/14 8.68% 13.86% 6.94% 9.32% 6.95% 2.56% 1.87% 3.58% 4.75% 3.47%
2026/07/15 4.38% 8.9% 4.36% 11.33% 6.57% 3.63% 4.95% 4.08% 7.34% 4.59%
2026/07/16 3.26% 9.62% 3.36% 19.1% 3.4% 6.15% 0.13% 5.19% 8.59% 0.02%
2026/07/17 6.82% 9.07% 5.09% 9.86% 18.22% 5.28% 0.09% 2.87% 4.14% 0.1%
2026/07/18 13.92% 10.85% 0.4% 13.64% 0.05% 7.82% 0.14% 5.5% 4.94% 3.48%
2026/07/19 7.66% 8.1% 0.02% 16.06% 0.05% 10.27% 7.9% 2.98% 7.93% 0.01%
2026/07/20 0.02% 8.9% 0.04% 17.99% 5.25% 10.79% 4.18% 6.05% 6.47% 0.01%
2026/07/21 8.68% 13.86% 6.94% 9.32% 6.95% 2.56% 1.87% 3.58% 4.75% 3.47%
2026/07/22 6.6% 6.99% 0.09% 11.84% 4.37% 4.39% 4.93% 3.81% 4.44% 4.24%
2026/07/23 3.76% 6.43% 8.42% 10.93% 4.86% 4.82% 2.98% 3.75% 5.43% 1.27%
2026/07/24 3.48% 8.82% 3.47% 8.7% 7.39% 3.82% 0.15% 3.6% 5.92% 3.59%
2026/07/25 8.23% 8.34% 4.12% 9.98% 2.79% 3.89% 4.78% 2.67% 4.72% 4.31%
2026/07/26 8.6% 7.41% 4.46% 10.93% 7.3% 3.49% 0% 4.29% 5.84% 3.57%
2026/07/27 8.45% 5.07% 4.25% 12.68% 6.18% 5.15% 1% 4.44% 5.33% 1.92%
2026/07/28 4.68% 10.29% 2.11% 11.59% 5.21% 4.54% 2.06% 5.48% 4.91% 6.81%
2026/07/29 2.71% 12.91% 5.08% 12.78% 6.79% 4.88% 2.27% 4.61% 5.53% 4.74%
2026/07/30 10.58% 16.26% 4.62% 10.95% 6.67% 4.65% 0.22% 4.26% 4.73% 3.22%
2026/07/31 18.39% 11.07% 10.6% 7.45% 5.99% 3.95% 2.87% 2.56% 1.97% 0.01%
  • bin-shop.co.uk
  • viking-direct.co.uk
  • kingfisherdirect.co.uk
  • compareandrecycle.co.uk
  • litterbins.co.uk
  • recycleyourelectricals.org.uk
  • simplehuman.co.uk
  • moneysupermarket.com
  • webuyanyphone.com
  • glasdon.com

Copyright © Adthena. All rights reserved.

In July 2026, “bin-shop.co.uk” saw fluctuating impressions, peaking at 18.39% on the 31st. “viking-direct.co.uk” maintained a steady presence, ending at 11.07%. “compareandrecycle.co.uk” showed strong performance, peaking mid-month. “litterbins.co.uk” had a volatile month, while “recycleyourelectricals.org.uk” remained consistent. “simplehuman.co.uk” and “moneysupermarket.com” had modest shares. “webuyanyphone.com” and “glasdon.com” experienced varied trends. Overall, “bin-shop.co.uk” led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    We Buy any Scrap Car - Best Price for Scrap Cars - Scrap a Car Today https://www.redcorn.co.uk

    Best Scrap Car prices paid and Free Collection. Redcorn Offers A Complete Service For Scrap and unwanted Vehicles. Non-Runners Accepted. DVLA Notified. Free Vehicle Collection. Fast Payment. Cars & Vans Collected. Licensed ATF. Instant Online Quotes. Types: Scrap Cars, Scrap Vans.

  2. 2
    simplehuman® - Shop Bins https://www.simplehuman.co.uk

    Step onto greatness.

  3. 3
    TerraCycle https://www.terracycle.com

    TerraCycle is an innovative recycling company that has become a global leader in recycling hard-to-recycle materials. They offer a range of free programs, as well as recycling solutions available for purchase for...

  4. 4
    Recycling & Waste Management Services UK - Recycle more with First... https://www.thefirstmile.co.uk

    As a leading waste management company in the UK, we've helped 30,000 UK businesses recycle more. Green Recycling. Office Recycling. Flexible Collections. Office Recycling London.

  5. 5
    Highest Prices Guaranteed - Use Code EXTRA15 At Checkout https://www.webuyanyphone.com

    23,250,000kg of CO2 saved | 58.9 tonnes of e-waste avoided | 15.5 tonnes of plastic saved

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. Redcorn.co.uk leads with a promise of the best scrap car prices and a seamless service, emphasizing convenience and speed. Simplehuman.co.uk invites users to “step onto greatness,” suggesting premium quality. TerraCycle.com positions itself as a global recycling leader, tackling hard-to-recycle materials. TheFirstMile.co.uk highlights its role in helping 30,000 UK businesses recycle more, focusing on flexibility and sustainability. Lastly, Webuyanyphone.com boasts significant environmental impact, saving CO2 and reducing e-waste, with a tempting discount code.

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