Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 28.8291506654 |
| 71.1708493346 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 38 |
| 62 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| compareandrecycle.co.uk | 23.33 |
| recycleyourelectricals.org.uk | 7.87 |
| viking-direct.co.uk | 7.48 |
| bin-shop.co.uk | 7.42 |
| moneysupermarket.com | 6.83 |
| litterbins.co.uk | 5.79 |
| kingfisherdirect.co.uk | 3.37 |
| recyclenow.com | 2.95 |
| mazumamobile.com | 2.72 |
| webuyanyphone.com | 2.51 |
| others | 29.73 |
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In the PPC landscape, “compareandrecycle.co.uk” leads with 23.33% click share, while “others” collectively hold 29.73%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | compareandrecycle.co.uk | bin-shop.co.uk | litterbins.co.uk | viking-direct.co.uk | moneysupermarket.com | glasdon.com | kingfisherdirect.co.uk | recycleyourelectricals.org.uk | mazumamobile.com | webuyanyphone.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 28.18% | 7.1% | 3.93% | 8.73% | 7.68% | 3.17% | 0.34% | 1.18% | 3.99% | 4.29% |
| 2026/04/02 | 22.44% | 6.33% | 5.28% | 10.27% | 6.54% | 3.17% | 4.21% | 0.84% | 3.59% | 4.34% |
| 2026/04/03 | 26.19% | 3.14% | 9.22% | 9.82% | 8.16% | 3.19% | 1.27% | 2.7% | 2.96% | 4.88% |
| 2026/04/04 | 32.78% | 0% | 0% | 0% | 11.44% | 0% | 3.38% | 11.52% | 5.14% | 6.99% |
| 2026/04/05 | 27.66% | 0% | 0% | 0.6% | 11.21% | 0% | 3.54% | 8.74% | 6.08% | 5.82% |
| 2026/04/06 | 20.54% | 1.12% | 4.32% | 3.33% | 7.92% | 1.2% | 1.63% | 2.75% | 2.64% | 3.71% |
| 2026/04/07 | 20.57% | 4.15% | 5.49% | 10.43% | 8.3% | 1.7% | 3.47% | 5.46% | 3.5% | 4.33% |
| 2026/04/08 | 22.26% | 5.05% | 7.61% | 9.26% | 7.32% | 1.72% | 3.52% | 7.73% | 3.24% | 3.83% |
| 2026/04/09 | 24.19% | 6.83% | 4.12% | 8.64% | 6.15% | 5.68% | 5.49% | 7.79% | 1.99% | 4.48% |
| 2026/04/10 | 20.79% | 6.99% | 11.54% | 6.07% | 6.45% | 3.9% | 5.87% | 4.73% | 3.4% | 3.56% |
| 2026/04/11 | 26.13% | 5.83% | 0% | 3.52% | 10.08% | 3.8% | 1.16% | 7.64% | 3.78% | 5.17% |
| 2026/04/12 | 23.66% | 1.58% | 0% | 0.47% | 7.22% | 0% | 1.39% | 6.11% | 3.18% | 3.57% |
| 2026/04/13 | 22.12% | 2.76% | 4.51% | 8.03% | 7.96% | 0.06% | 2.64% | 4.82% | 2.71% | 4.96% |
| 2026/04/14 | 18.79% | 9.88% | 13.08% | 11.9% | 6.51% | 0% | 6.64% | 4.2% | 1.44% | 4.85% |
| 2026/04/15 | 22.11% | 10.72% | 3.56% | 9.7% | 5.99% | 2.89% | 4.65% | 4.07% | 1.68% | 4.96% |
| 2026/04/16 | 18.33% | 16.38% | 8.01% | 12.22% | 5.75% | 0.1% | 4.59% | 2.86% | 1.98% | 1.63% |
| 2026/04/17 | 13.01% | 10.35% | 7.66% | 11.84% | 4.37% | 9.22% | 3.45% | 2.68% | 2.48% | 2.38% |
| 2026/04/18 | 21.59% | 7.66% | 0% | 4.5% | 6.53% | 14.81% | 1.44% | 5.07% | 3.18% | 2.49% |
| 2026/04/19 | 24.75% | 3.91% | 0% | 2.32% | 9.73% | 12.17% | 0.2% | 5.85% | 4.35% | 3.28% |
| 2026/04/20 | 16.54% | 12.46% | 7.17% | 9.99% | 6.13% | 3.38% | 3.26% | 2.4% | 2.32% | 1.95% |
| 2026/04/21 | 15.78% | 12.64% | 14.14% | 12.93% | 9.26% | 0% | 4.42% | 3.22% | 2.25% | 0.32% |
| 2026/04/22 | 16.73% | 11.61% | 12.16% | 11.7% | 8.01% | 5.29% | 5.26% | 3.31% | 2.48% | 0.45% |
| 2026/04/23 | 13.7% | 11.11% | 3.69% | 8.58% | 8.39% | 1.42% | 1.36% | 4.09% | 3.32% | 0.86% |
| 2026/04/24 | 14.26% | 9.65% | 8.24% | 9.28% | 8.11% | 0% | 2.35% | 3.69% | 3.35% | 1.83% |
| 2026/04/25 | 17.16% | 8.38% | 0% | 0% | 11.8% | 0% | 2.56% | 3.16% | 3.33% | 2.57% |
| 2026/04/26 | 25.07% | 3.02% | 0% | 0% | 11.87% | 0% | 2.15% | 5.01% | 2.29% | 2.38% |
| 2026/04/27 | 16.04% | 6.47% | 19.81% | 5.53% | 9.23% | 0% | 2.3% | 1.72% | 2.79% | 2.02% |
| 2026/04/28 | 17.76% | 12.03% | 6.18% | 13.25% | 7.66% | 0% | 4.82% | 2.31% | 1.27% | 0.89% |
| 2026/04/29 | 17.96% | 12.31% | 5.11% | 8.42% | 9.25% | 0% | 3.31% | 4.46% | 2.15% | 0.67% |
| 2026/04/30 | 17.7% | 10.87% | 8.87% | 8.27% | 5.91% | 3.45% | 2.71% | 1.81% | 0.84% | 0.79% |
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In April 2026, compareandrecycle.co.uk led PPC spend, peaking at 32.78% on April 4. Bin-shop.co.uk saw a mid-month surge, reaching 16.38% on April 16. Litterbins.co.uk’s highest was 19.81% on April 27. Viking-direct.co.uk maintained steady growth, peaking at 13.25% on April 28. Moneysupermarket.com fluctuated, ending at 5.91%. Glasdon.com had a notable spike on April 18 at 14.81%. Kingfisherdirect.co.uk’s highest was 6.64% on April 14. Recycleyourelectricals.org.uk peaked early at 11.52% on April 4. Mazumamobile.com and webuyanyphone.com had lower, consistent spends, ending at 0.84% and 0.79%, respectively.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 77 |
| 2026/04/02 | 82 |
| 2026/04/03 | 76 |
| 2026/04/04 | 65 |
| 2026/04/05 | 75 |
| 2026/04/06 | 82 |
| 2026/04/07 | 80 |
| 2026/04/08 | 72 |
| 2026/04/09 | 71 |
| 2026/04/10 | 60 |
| 2026/04/11 | 70 |
| 2026/04/12 | 62 |
| 2026/04/13 | 74 |
| 2026/04/14 | 80 |
| 2026/04/15 | 74 |
| 2026/04/16 | 65 |
| 2026/04/17 | 72 |
| 2026/04/18 | 60 |
| 2026/04/19 | 66 |
| 2026/04/20 | 71 |
| 2026/04/21 | 61 |
| 2026/04/22 | 60 |
| 2026/04/23 | 70 |
| 2026/04/24 | 65 |
| 2026/04/25 | 52 |
| 2026/04/26 | 46 |
| 2026/04/27 | 62 |
| 2026/04/28 | 72 |
| 2026/04/29 | 70 |
| 2026/04/30 | 75 |
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April began with 77 advertisers, peaking at 82, then fluctuating. Mid-month saw a decline, reaching a low of 46. The month concluded with a slight recovery at 75.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, bin-shop.co.uk surged with a 4.70% click share increase, while compareandrecycle.co.uk faced a significant drop of 6.46%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | bin-shop.co.uk | viking-direct.co.uk | litterbins.co.uk | compareandrecycle.co.uk | moneysupermarket.com | kingfisherdirect.co.uk | glasdon.com | recycleyourelectricals.org.uk | webuyanyphone.com | asda.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.82% | 14.24% | 5.71% | 15.91% | 6.44% | 0.45% | 3.65% | 1.14% | 3.54% | 3.65% |
| 2026/04/02 | 8.26% | 15.73% | 6.75% | 13.07% | 4.64% | 6.88% | 3.8% | 1.13% | 3.26% | 0.93% |
| 2026/04/03 | 4.31% | 15.73% | 14.25% | 14.88% | 6.16% | 1.81% | 3.62% | 2.49% | 4.04% | 1.81% |
| 2026/04/04 | 0% | 0% | 0% | 22.39% | 10.14% | 6.79% | 0% | 12.19% | 6.04% | 4.69% |
| 2026/04/05 | 0% | 0.76% | 0% | 18.07% | 10.69% | 7.51% | 0% | 7.93% | 5.57% | 4.63% |
| 2026/04/06 | 1.51% | 4.84% | 8.29% | 12.04% | 6.83% | 2.81% | 1.41% | 2.83% | 3.2% | 0% |
| 2026/04/07 | 5.3% | 15.62% | 7.39% | 11.34% | 6.27% | 5.42% | 2% | 4.52% | 3.25% | 0% |
| 2026/04/08 | 6.67% | 14.24% | 11.32% | 12.9% | 5.67% | 6.31% | 2% | 6.81% | 2.87% | 0.91% |
| 2026/04/09 | 9.16% | 13.73% | 5.5% | 13.33% | 4.91% | 8.87% | 6.53% | 6.9% | 3.45% | 0% |
| 2026/04/10 | 9.59% | 9.43% | 16.38% | 11.22% | 4.8% | 9.06% | 4.21% | 4.93% | 2.78% | 0.12% |
| 2026/04/11 | 8.36% | 5.7% | 0% | 14.78% | 8.29% | 2.41% | 4.81% | 7.9% | 4.44% | 5.4% |
| 2026/04/12 | 2.52% | 0.56% | 0% | 14.73% | 6.35% | 3.13% | 0% | 6.32% | 3.04% | 0% |
| 2026/04/13 | 4.19% | 13.26% | 6.36% | 13.46% | 6.71% | 4.19% | 0.11% | 4.83% | 3.78% | 0% |
| 2026/04/14 | 11.54% | 15.92% | 17.02% | 9.47% | 4.79% | 9.66% | 0% | 3.92% | 3.1% | 0.72% |
| 2026/04/15 | 13.91% | 14.53% | 4.79% | 11.66% | 5.25% | 7.48% | 3.34% | 4.32% | 3.99% | 5.01% |
| 2026/04/16 | 20.05% | 17.77% | 10.39% | 9.5% | 3.81% | 7.27% | 0.15% | 3.48% | 1.06% | 0% |
| 2026/04/17 | 11.5% | 16.29% | 11.07% | 5.89% | 2.76% | 6.14% | 9.11% | 2.68% | 1.62% | 2.84% |
| 2026/04/18 | 10.47% | 7.64% | 0% | 12.54% | 5.39% | 2.49% | 17.79% | 5.47% | 1.9% | 0% |
| 2026/04/19 | 5.43% | 3.53% | 0% | 14.99% | 7.48% | 0.37% | 15.46% | 6.4% | 2.63% | 0.88% |
| 2026/04/20 | 15.04% | 14.51% | 9% | 8.45% | 4.22% | 5.15% | 3.43% | 2.49% | 1.24% | 1.72% |
| 2026/04/21 | 14.99% | 18.32% | 16.73% | 7.64% | 5.75% | 6.37% | 0% | 3.49% | 0.2% | 1.97% |
| 2026/04/22 | 14.26% | 16.31% | 15.01% | 7.7% | 4.97% | 7.77% | 5.75% | 2.88% | 0.31% | 2.87% |
| 2026/04/23 | 15.55% | 13.28% | 5.34% | 6.99% | 6% | 3.19% | 1.54% | 3.74% | 0.57% | 1.65% |
| 2026/04/24 | 13.48% | 14.19% | 11.18% | 7.12% | 5.39% | 4.47% | 0% | 3.27% | 1.59% | 4.24% |
| 2026/04/25 | 12.51% | 0% | 0% | 9.22% | 8.83% | 6.01% | 0% | 3.58% | 1.78% | 20.18% |
| 2026/04/26 | 5.13% | 0% | 0% | 16.37% | 10.71% | 3.64% | 0% | 7.24% | 2.01% | 0% |
| 2026/04/27 | 7.61% | 7.59% | 24.22% | 7.49% | 5.9% | 3.28% | 0% | 1.55% | 1.16% | 14.34% |
| 2026/04/28 | 14.71% | 17.76% | 7.06% | 8.18% | 5.5% | 6.82% | 0% | 2.64% | 0.62% | 15.15% |
| 2026/04/29 | 15.49% | 13.47% | 6.64% | 10.24% | 7.17% | 4.6% | 0% | 4.45% | 0.48% | 1% |
| 2026/04/30 | 14.21% | 12.66% | 12.01% | 9.47% | 5.22% | 4.05% | 3.75% | 2.27% | 0.72% | 0% |
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April saw dynamic shifts in PPC impressions. Bin-shop.co.uk surged mid-month, peaking at 20.05% on April 16. Viking-direct.co.uk maintained strong presence, ending at 12.66%. Litterbins.co.uk spiked on April 27 with 24.22%. Asda.com had a late surge, reaching 15.15% on April 28. The month concluded with diverse performances across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers!
Can I sell my broken phones for cash? Yes, you can sell broken phones for cash with Mazuma.
Best Scrap prices for MOT Failures, unwanted or damaged Cars. We do the paperwork - Best Scrap Car price paid - Free Collection. Quote in 60s - Top Price. Types: Scrap your Car, Scrap a Van...
Scrap My Car With No Hassle — With Cash Payments Now Illegal We Pay by Bank Transfer or Cheque On Collection. Save Time...
Huge Savings With Permanent Low Prices At Viking. Order Online Everything For Your Office. Free Delivery On Orders Over £89! Hassle Free 30-Day Trial! Deals On Cleaning & Hygiene. Top Brands.
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In the competitive landscape of Google’s PPC, five advertisers shine with distinct themes. Compareandrecycle.co.uk entices with the promise of the highest phone payouts, while Mazumamobile.com assures cash for broken phones. Redcorn.co.uk and Removemycar.co.uk focus on hassle-free car scrapping, emphasizing convenience and top prices. Viking-direct.co.uk offers office recycling solutions with attractive savings and free delivery, appealing to eco-conscious businesses.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste Recycling Services April 2026 Report
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