UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.8291506654
71.1708493346
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 14%
Problem Solving 41%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 23.33
recycleyourelectricals.org.uk 7.87
viking-direct.co.uk 7.48
bin-shop.co.uk 7.42
moneysupermarket.com 6.83
litterbins.co.uk 5.79
kingfisherdirect.co.uk 3.37
recyclenow.com 2.95
mazumamobile.com 2.72
webuyanyphone.com 2.51
others 29.73
  • compareandrecycle.co.uk - 23.33%
  • recycleyourelectricals.org.uk - 7.87%
  • viking-direct.co.uk - 7.48%
  • bin-shop.co.uk - 7.42%
  • moneysupermarket.com - 6.83%
  • litterbins.co.uk - 5.79%
  • kingfisherdirect.co.uk - 3.37%
  • recyclenow.com - 2.95%
  • mazumamobile.com - 2.72%
  • webuyanyphone.com - 2.51%
  • others - 29.73%

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In the PPC landscape, “compareandrecycle.co.uk” leads with 23.33% click share, while “others” collectively hold 29.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk bin-shop.co.uk litterbins.co.uk viking-direct.co.uk moneysupermarket.com glasdon.com kingfisherdirect.co.uk recycleyourelectricals.org.uk mazumamobile.com webuyanyphone.com
2026/04/01 28.18% 7.1% 3.93% 8.73% 7.68% 3.17% 0.34% 1.18% 3.99% 4.29%
2026/04/02 22.44% 6.33% 5.28% 10.27% 6.54% 3.17% 4.21% 0.84% 3.59% 4.34%
2026/04/03 26.19% 3.14% 9.22% 9.82% 8.16% 3.19% 1.27% 2.7% 2.96% 4.88%
2026/04/04 32.78% 0% 0% 0% 11.44% 0% 3.38% 11.52% 5.14% 6.99%
2026/04/05 27.66% 0% 0% 0.6% 11.21% 0% 3.54% 8.74% 6.08% 5.82%
2026/04/06 20.54% 1.12% 4.32% 3.33% 7.92% 1.2% 1.63% 2.75% 2.64% 3.71%
2026/04/07 20.57% 4.15% 5.49% 10.43% 8.3% 1.7% 3.47% 5.46% 3.5% 4.33%
2026/04/08 22.26% 5.05% 7.61% 9.26% 7.32% 1.72% 3.52% 7.73% 3.24% 3.83%
2026/04/09 24.19% 6.83% 4.12% 8.64% 6.15% 5.68% 5.49% 7.79% 1.99% 4.48%
2026/04/10 20.79% 6.99% 11.54% 6.07% 6.45% 3.9% 5.87% 4.73% 3.4% 3.56%
2026/04/11 26.13% 5.83% 0% 3.52% 10.08% 3.8% 1.16% 7.64% 3.78% 5.17%
2026/04/12 23.66% 1.58% 0% 0.47% 7.22% 0% 1.39% 6.11% 3.18% 3.57%
2026/04/13 22.12% 2.76% 4.51% 8.03% 7.96% 0.06% 2.64% 4.82% 2.71% 4.96%
2026/04/14 18.79% 9.88% 13.08% 11.9% 6.51% 0% 6.64% 4.2% 1.44% 4.85%
2026/04/15 22.11% 10.72% 3.56% 9.7% 5.99% 2.89% 4.65% 4.07% 1.68% 4.96%
2026/04/16 18.33% 16.38% 8.01% 12.22% 5.75% 0.1% 4.59% 2.86% 1.98% 1.63%
2026/04/17 13.01% 10.35% 7.66% 11.84% 4.37% 9.22% 3.45% 2.68% 2.48% 2.38%
2026/04/18 21.59% 7.66% 0% 4.5% 6.53% 14.81% 1.44% 5.07% 3.18% 2.49%
2026/04/19 24.75% 3.91% 0% 2.32% 9.73% 12.17% 0.2% 5.85% 4.35% 3.28%
2026/04/20 16.54% 12.46% 7.17% 9.99% 6.13% 3.38% 3.26% 2.4% 2.32% 1.95%
2026/04/21 15.78% 12.64% 14.14% 12.93% 9.26% 0% 4.42% 3.22% 2.25% 0.32%
2026/04/22 16.73% 11.61% 12.16% 11.7% 8.01% 5.29% 5.26% 3.31% 2.48% 0.45%
2026/04/23 13.7% 11.11% 3.69% 8.58% 8.39% 1.42% 1.36% 4.09% 3.32% 0.86%
2026/04/24 14.26% 9.65% 8.24% 9.28% 8.11% 0% 2.35% 3.69% 3.35% 1.83%
2026/04/25 17.16% 8.38% 0% 0% 11.8% 0% 2.56% 3.16% 3.33% 2.57%
2026/04/26 25.07% 3.02% 0% 0% 11.87% 0% 2.15% 5.01% 2.29% 2.38%
2026/04/27 16.04% 6.47% 19.81% 5.53% 9.23% 0% 2.3% 1.72% 2.79% 2.02%
2026/04/28 17.76% 12.03% 6.18% 13.25% 7.66% 0% 4.82% 2.31% 1.27% 0.89%
2026/04/29 17.96% 12.31% 5.11% 8.42% 9.25% 0% 3.31% 4.46% 2.15% 0.67%
2026/04/30 17.7% 10.87% 8.87% 8.27% 5.91% 3.45% 2.71% 1.81% 0.84% 0.79%
  • compareandrecycle.co.uk
  • bin-shop.co.uk
  • litterbins.co.uk
  • viking-direct.co.uk
  • moneysupermarket.com
  • glasdon.com
  • kingfisherdirect.co.uk
  • recycleyourelectricals.org.uk
  • mazumamobile.com
  • webuyanyphone.com

Copyright © Adthena. All rights reserved.

In April 2026, compareandrecycle.co.uk led PPC spend, peaking at 32.78% on April 4. Bin-shop.co.uk saw a mid-month surge, reaching 16.38% on April 16. Litterbins.co.uk’s highest was 19.81% on April 27. Viking-direct.co.uk maintained steady growth, peaking at 13.25% on April 28. Moneysupermarket.com fluctuated, ending at 5.91%. Glasdon.com had a notable spike on April 18 at 14.81%. Kingfisherdirect.co.uk’s highest was 6.64% on April 14. Recycleyourelectricals.org.uk peaked early at 11.52% on April 4. Mazumamobile.com and webuyanyphone.com had lower, consistent spends, ending at 0.84% and 0.79%, respectively.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 77
2026/04/02 82
2026/04/03 76
2026/04/04 65
2026/04/05 75
2026/04/06 82
2026/04/07 80
2026/04/08 72
2026/04/09 71
2026/04/10 60
2026/04/11 70
2026/04/12 62
2026/04/13 74
2026/04/14 80
2026/04/15 74
2026/04/16 65
2026/04/17 72
2026/04/18 60
2026/04/19 66
2026/04/20 71
2026/04/21 61
2026/04/22 60
2026/04/23 70
2026/04/24 65
2026/04/25 52
2026/04/26 46
2026/04/27 62
2026/04/28 72
2026/04/29 70
2026/04/30 75

Copyright © Adthena. All rights reserved.

April began with 77 advertisers, peaking at 82, then fluctuating. Mid-month saw a decline, reaching a low of 46. The month concluded with a slight recovery at 75.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bin-shop.co.uk 4.7%
asda.com 2.78%
litterbins.co.uk 1.65%
glasdon.com 1.54%
viking-direct.co.uk 1.52%
recyclenow.com -1.38%
scrapcarcomparison.co.uk -1.41%
recycleyourelectricals.org.uk -2.09%
webuyanyphone.com -2.28%
compareandrecycle.co.uk -6.46%

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In the past month, bin-shop.co.uk surged with a 4.70% click share increase, while compareandrecycle.co.uk faced a significant drop of 6.46%.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bin-shop.co.uk viking-direct.co.uk litterbins.co.uk compareandrecycle.co.uk moneysupermarket.com kingfisherdirect.co.uk glasdon.com recycleyourelectricals.org.uk webuyanyphone.com asda.com
2026/04/01 9.82% 14.24% 5.71% 15.91% 6.44% 0.45% 3.65% 1.14% 3.54% 3.65%
2026/04/02 8.26% 15.73% 6.75% 13.07% 4.64% 6.88% 3.8% 1.13% 3.26% 0.93%
2026/04/03 4.31% 15.73% 14.25% 14.88% 6.16% 1.81% 3.62% 2.49% 4.04% 1.81%
2026/04/04 0% 0% 0% 22.39% 10.14% 6.79% 0% 12.19% 6.04% 4.69%
2026/04/05 0% 0.76% 0% 18.07% 10.69% 7.51% 0% 7.93% 5.57% 4.63%
2026/04/06 1.51% 4.84% 8.29% 12.04% 6.83% 2.81% 1.41% 2.83% 3.2% 0%
2026/04/07 5.3% 15.62% 7.39% 11.34% 6.27% 5.42% 2% 4.52% 3.25% 0%
2026/04/08 6.67% 14.24% 11.32% 12.9% 5.67% 6.31% 2% 6.81% 2.87% 0.91%
2026/04/09 9.16% 13.73% 5.5% 13.33% 4.91% 8.87% 6.53% 6.9% 3.45% 0%
2026/04/10 9.59% 9.43% 16.38% 11.22% 4.8% 9.06% 4.21% 4.93% 2.78% 0.12%
2026/04/11 8.36% 5.7% 0% 14.78% 8.29% 2.41% 4.81% 7.9% 4.44% 5.4%
2026/04/12 2.52% 0.56% 0% 14.73% 6.35% 3.13% 0% 6.32% 3.04% 0%
2026/04/13 4.19% 13.26% 6.36% 13.46% 6.71% 4.19% 0.11% 4.83% 3.78% 0%
2026/04/14 11.54% 15.92% 17.02% 9.47% 4.79% 9.66% 0% 3.92% 3.1% 0.72%
2026/04/15 13.91% 14.53% 4.79% 11.66% 5.25% 7.48% 3.34% 4.32% 3.99% 5.01%
2026/04/16 20.05% 17.77% 10.39% 9.5% 3.81% 7.27% 0.15% 3.48% 1.06% 0%
2026/04/17 11.5% 16.29% 11.07% 5.89% 2.76% 6.14% 9.11% 2.68% 1.62% 2.84%
2026/04/18 10.47% 7.64% 0% 12.54% 5.39% 2.49% 17.79% 5.47% 1.9% 0%
2026/04/19 5.43% 3.53% 0% 14.99% 7.48% 0.37% 15.46% 6.4% 2.63% 0.88%
2026/04/20 15.04% 14.51% 9% 8.45% 4.22% 5.15% 3.43% 2.49% 1.24% 1.72%
2026/04/21 14.99% 18.32% 16.73% 7.64% 5.75% 6.37% 0% 3.49% 0.2% 1.97%
2026/04/22 14.26% 16.31% 15.01% 7.7% 4.97% 7.77% 5.75% 2.88% 0.31% 2.87%
2026/04/23 15.55% 13.28% 5.34% 6.99% 6% 3.19% 1.54% 3.74% 0.57% 1.65%
2026/04/24 13.48% 14.19% 11.18% 7.12% 5.39% 4.47% 0% 3.27% 1.59% 4.24%
2026/04/25 12.51% 0% 0% 9.22% 8.83% 6.01% 0% 3.58% 1.78% 20.18%
2026/04/26 5.13% 0% 0% 16.37% 10.71% 3.64% 0% 7.24% 2.01% 0%
2026/04/27 7.61% 7.59% 24.22% 7.49% 5.9% 3.28% 0% 1.55% 1.16% 14.34%
2026/04/28 14.71% 17.76% 7.06% 8.18% 5.5% 6.82% 0% 2.64% 0.62% 15.15%
2026/04/29 15.49% 13.47% 6.64% 10.24% 7.17% 4.6% 0% 4.45% 0.48% 1%
2026/04/30 14.21% 12.66% 12.01% 9.47% 5.22% 4.05% 3.75% 2.27% 0.72% 0%
  • bin-shop.co.uk
  • viking-direct.co.uk
  • litterbins.co.uk
  • compareandrecycle.co.uk
  • moneysupermarket.com
  • kingfisherdirect.co.uk
  • glasdon.com
  • recycleyourelectricals.org.uk
  • webuyanyphone.com
  • asda.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Bin-shop.co.uk surged mid-month, peaking at 20.05% on April 16. Viking-direct.co.uk maintained strong presence, ending at 12.66%. Litterbins.co.uk spiked on April 27 with 24.22%. Asda.com had a late surge, reaching 15.15% on April 28. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers!

  2. 2
    Recycle Broken Phones & iPhones For Cash | Mazuma https://www.mazumamobile.com

    Can I sell my broken phones for cash? Yes, you can sell broken phones for cash with Mazuma.

  3. 3
    We buy any Scrap Car or Van | Best price paid. Call Now https://www.redcorn.co.uk

    Best Scrap prices for MOT Failures, unwanted or damaged Cars. We do the paperwork - Best Scrap Car price paid - Free Collection. Quote in 60s - Top Price. Types: Scrap your Car, Scrap a Van...

  4. 4
    South West London https://www.removemycar.co.uk › scrap-car › sw-london

    Scrap My Car With No Hassle — With Cash Payments Now Illegal We Pay by Bank Transfer or Cheque On Collection. Save Time...

  5. 5
    Waste Bins | Office Recycling Bins & Pedal | Viking Direct UK https://www.viking-direct.co.uk

    Huge Savings With Permanent Low Prices At Viking. Order Online Everything For Your Office. Free Delivery On Orders Over £89! Hassle Free 30-Day Trial! Deals On Cleaning & Hygiene. Top Brands.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, five advertisers shine with distinct themes. Compareandrecycle.co.uk entices with the promise of the highest phone payouts, while Mazumamobile.com assures cash for broken phones. Redcorn.co.uk and Removemycar.co.uk focus on hassle-free car scrapping, emphasizing convenience and top prices. Viking-direct.co.uk offers office recycling solutions with attractive savings and free delivery, appealing to eco-conscious businesses.

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