UK Travel Holiday Type - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Holiday Type UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.4155197832
	80.5844802168

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	29%
Navigational	1%
Seasonal	19%
Local	1%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
loveholidays.com	41.66
jet2holidays.com	8.41
tui.co.uk	7.72
easyjet.com	5.58
lastminute.com	4.48
onthebeach.co.uk	3.63
pocruises.com	2.22
haven.com	1.61
booking.com	1.52
teletextholidays.co.uk	1.52
others	21.65

loveholidays.com - 41.66%
jet2holidays.com - 8.41%
tui.co.uk - 7.72%
easyjet.com - 5.58%
lastminute.com - 4.48%
onthebeach.co.uk - 3.63%
pocruises.com - 2.22%
haven.com - 1.61%
booking.com - 1.52%
teletextholidays.co.uk - 1.52%
others - 21.65%

Loveholidays.com dominates with 41.66% click share, overshadowing others at 21.65%. Jet2holidays.com and Tui.co.uk follow with 8.41% and 7.72%, respectively.

Market Exposure

Share of Spend for the top 10 UK Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	loveholidays.com	jet2holidays.com	tui.co.uk	easyjet.com	lastminute.com	pocruises.com	heidi.com	booking.com	weski.com	teletextholidays.co.uk
2025/11/01	26.95%	15.38%	3.73%	8.09%	6.63%	1.37%	1.36%	2.2%	1.39%	1.55%
2025/11/02	26.77%	16.07%	4.66%	9.74%	5.26%	1.42%	1.47%	2.22%	1.56%	1.63%
2025/11/03	29.88%	15.91%	4.8%	8.87%	6.2%	1.35%	1.37%	1.96%	1.42%	1.15%
2025/11/04	29.46%	13.94%	4.75%	8.99%	6.58%	1.14%	1.39%	1.82%	1.42%	1.88%
2025/11/05	29.03%	14.72%	5.34%	5.17%	7.16%	1.16%	1.41%	1.84%	1.46%	2.67%
2025/11/06	28.89%	12.4%	5.05%	7.43%	7%	1.29%	1.69%	2.03%	1.58%	2.38%
2025/11/07	26.46%	14.07%	5.01%	11.06%	6.22%	1.05%	1.62%	2.18%	1.38%	1.72%
2025/11/08	26.07%	15.68%	5.32%	7.09%	7.24%	1.15%	2.04%	2.29%	1.51%	1.33%
2025/11/09	28.08%	14.64%	5.79%	8.32%	7.06%	1.06%	2.01%	2.04%	1.46%	1.7%
2025/11/10	28.66%	13.81%	5.63%	7.14%	8.22%	0.99%	1.72%	1.77%	1.43%	1.78%
2025/11/11	28.94%	15.24%	5.78%	7.36%	6.68%	1%	1.71%	1.64%	1.41%	1.28%
2025/11/12	27.53%	13.96%	5.92%	6.8%	7.09%	1.07%	1.6%	1.94%	1.36%	2.22%
2025/11/13	25.63%	13.9%	5.53%	8.68%	7.61%	1.16%	1.41%	2.11%	1.34%	1.78%
2025/11/14	26.38%	13.49%	6.64%	7.18%	8.25%	1.1%	1.29%	2.35%	1.49%	1.99%
2025/11/15	25.05%	13.39%	8.25%	6.75%	7.38%	1.13%	1.6%	2.47%	1.58%	1.83%
2025/11/16	26.77%	13.26%	7.7%	7.66%	6.51%	0.94%	1.57%	2.33%	1.42%	2.52%
2025/11/17	25.87%	12.02%	8.34%	12.5%	5.77%	0.95%	1.42%	2.12%	1.37%	1.63%
2025/11/18	25.29%	11.84%	8.53%	11.7%	6.66%	0.99%	1.88%	2.2%	1.38%	1.03%
2025/11/19	24.89%	11.52%	8.25%	11.48%	6.33%	0.91%	1.75%	2.06%	1.43%	1.53%
2025/11/20	26.04%	12.56%	8.36%	8.7%	5.93%	0.94%	1.81%	1.84%	1.55%	2.06%
2025/11/21	25.55%	12.73%	9.77%	7.34%	5.45%	1.24%	1.35%	2.13%	1.34%	2.35%
2025/11/22	25.82%	10.78%	10.79%	9.02%	6.05%	1.25%	1.24%	1.93%	1.28%	2.03%
2025/11/23	24.74%	11.56%	10.9%	9.89%	6.5%	1.49%	1.6%	2.26%	1.41%	1.42%
2025/11/24	24.09%	10.87%	11.47%	8.25%	7.52%	1.65%	1.6%	2.12%	1.5%	2.19%
2025/11/25	26.38%	11.08%	8.64%	6.77%	7.48%	1.99%	1.38%	2%	1.43%	2.52%
2025/11/26	27.47%	10.01%	8.4%	7.4%	6.53%	3.03%	1.51%	1.68%	1.45%	1.83%
2025/11/27	27.65%	11.44%	8.57%	7.86%	6.24%	1.98%	1.44%	1.17%	1.41%	1.1%
2025/11/28	26.33%	13.66%	7.95%	6.46%	8.05%	1.9%	1.43%	1.32%	1.41%	1.1%
2025/11/29	25.13%	10.97%	9.65%	7.92%	8.06%	2.41%	1.44%	1.36%	1.51%	1.17%
2025/11/30	25.97%	13.89%	8.78%	7.33%	7.15%	2.25%	1.55%	1.52%	1.4%	1.37%

loveholidays.com
jet2holidays.com
tui.co.uk
easyjet.com
lastminute.com
pocruises.com
heidi.com
booking.com
weski.com
teletextholidays.co.uk

Loveholidays.com led November with fluctuating spend, peaking early. Jet2holidays.com saw a decline, while Tui.co.uk and Easyjet.com experienced growth. Pocruises.com surged late month, ending with increased share.

Market Exposure

Competitor Count for UK Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	959
2025/11/02	959
2025/11/03	958
2025/11/04	949
2025/11/05	946
2025/11/06	943
2025/11/07	956
2025/11/08	957
2025/11/09	946
2025/11/10	940
2025/11/11	912
2025/11/12	955
2025/11/13	962
2025/11/14	965
2025/11/15	952
2025/11/16	949
2025/11/17	945
2025/11/18	950
2025/11/19	957
2025/11/20	950
2025/11/21	950
2025/11/22	968
2025/11/23	958
2025/11/24	952
2025/11/25	958
2025/11/26	945
2025/11/27	924
2025/11/28	926
2025/11/29	891
2025/11/30	896

November saw fluctuating advertiser numbers, peaking at 968 on the 22nd, before ending at 896.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
tui.co.uk	2.69%
easyjet.com	1.24%
pocruises.com	0.6%
firstchoice.co.uk	0.56%
holidayhypermarket.co.uk	0.55%
airbnb.co.uk	-0.15%
travelsupermarket.com	-0.18%
haven.com	-0.48%
jet2holidays.com	-1.19%
loveholidays.com	-3.89%

TUI.co.uk soared with a 2.69% click share increase, while loveholidays.com plummeted by 3.89%. EasyJet.com gained 1.24%, contrasting Jet2holidays.com’s 1.19% drop.

Campaign Efficiency

UK Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	loveholidays.com	jet2holidays.com	tui.co.uk	easyjet.com	lastminute.com	teletextholidays.co.uk	booking.com	holidayhypermarket.co.uk	onthebeach.co.uk	travelsupermarket.com
2025/11/01	25.8%	13.09%	3.29%	7.77%	5.72%	2.62%	3.21%	0.58%	1.73%	1.64%
2025/11/02	26.98%	13.48%	4%	9.11%	4.1%	3.14%	3.16%	0.49%	2.07%	1.21%
2025/11/03	30.4%	13.06%	4.12%	7.86%	5.19%	1.8%	2.76%	0.57%	1.66%	0.69%
2025/11/04	29.5%	11.47%	4.13%	8.1%	6%	3.07%	2.65%	0.72%	1.66%	0.94%
2025/11/05	28.58%	12.4%	4.46%	4.58%	5.25%	4.78%	2.64%	0.51%	1.64%	1.11%
2025/11/06	28.93%	10.06%	4.32%	6.62%	5.38%	4.2%	3.02%	0.63%	1.99%	1.42%
2025/11/07	26.38%	11.33%	4.2%	10.94%	5.2%	3.03%	3.22%	0.8%	1.56%	1.59%
2025/11/08	26.46%	12.54%	4.46%	6.24%	6.03%	2.54%	3.34%	0.77%	1.7%	1.85%
2025/11/09	28.3%	12.02%	4.97%	7.14%	5.52%	3.05%	3.14%	0.75%	1.73%	2.65%
2025/11/10	28.84%	11.25%	4.74%	6.01%	7.96%	2.96%	2.55%	0.78%	1.65%	2.45%
2025/11/11	28.69%	12.86%	4.76%	7.7%	5.63%	2.06%	2.39%	1.01%	1.77%	3.65%
2025/11/12	27.37%	11.79%	4.9%	6.28%	5.43%	3.66%	2.67%	0.88%	1.69%	1.94%
2025/11/13	26.66%	11.3%	4.58%	7.62%	6.91%	3.06%	3.04%	1.1%	1.46%	2.44%
2025/11/14	26.78%	11.08%	5.36%	6.27%	7.1%	3.19%	3.27%	2.15%	1.61%	1.53%
2025/11/15	24.42%	10.9%	6.78%	6.17%	5.87%	3.22%	3.54%	2.45%	1.92%	1.42%
2025/11/16	25.91%	11.45%	6.12%	7.56%	5%	4.71%	3.23%	2.49%	1.69%	1.67%
2025/11/17	25.06%	10.14%	6.76%	13.54%	3.88%	3.04%	2.98%	2.17%	1.61%	1.3%
2025/11/18	25.97%	10.02%	7.22%	10.73%	5.06%	1.85%	3.3%	1.58%	1.61%	1.66%
2025/11/19	24.21%	9.81%	6.88%	10.61%	4.5%	2.6%	3.01%	1.86%	1.76%	2.12%
2025/11/20	26.1%	10.07%	6.89%	8.25%	4.16%	3.48%	2.7%	1.97%	1.65%	1.75%
2025/11/21	25.01%	10.36%	8.06%	6.69%	3.93%	4.4%	3.07%	2.17%	1.56%	1.64%
2025/11/22	24.77%	9.09%	8.53%	9.2%	4.6%	3.44%	3.12%	2.15%	1.58%	1.14%
2025/11/23	24.7%	9.33%	8.75%	9.91%	5.46%	2.71%	3.13%	2.11%	1.75%	0.87%
2025/11/24	24.06%	8.82%	9.34%	7.99%	5.85%	4.12%	2.95%	2.23%	1.7%	1.09%
2025/11/25	24.72%	9%	6.85%	6.24%	5.92%	4.96%	2.77%	2.13%	1.52%	1.45%
2025/11/26	25.71%	7.9%	6.53%	6.9%	4.74%	3.41%	2.36%	1.93%	1.54%	1.44%
2025/11/27	26.74%	9.76%	7.04%	7.44%	5.16%	1.88%	1.67%	1.66%	1.88%	0.92%
2025/11/28	25.69%	11.24%	6.41%	5.29%	6.82%	1.97%	2.01%	1.79%	1.75%	0.66%
2025/11/29	25.04%	9.01%	7.5%	7.26%	5.61%	2.05%	1.97%	2.03%	1.9%	1.21%
2025/11/30	25.67%	12.15%	7.21%	6.51%	5.48%	2.46%	2.23%	1.85%	1.69%	0.84%

loveholidays.com
jet2holidays.com
tui.co.uk
easyjet.com
lastminute.com
teletextholidays.co.uk
booking.com
holidayhypermarket.co.uk
onthebeach.co.uk
travelsupermarket.com

Loveholidays.com led November with fluctuating impressions, peaking early at 30.4%. Jet2holidays.com saw a decline, ending at 12.15%. Tui.co.uk rose steadily, closing at 7.21%. Easyjet.com had a mid-month surge, finishing at 6.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type - Last month

1
Grace Hotel - Black Friday Sale Now On https://www.easyjet.com › black › friday
Your Perfect Beach Holiday Includes Flights, Luggage, Private Transfers & Top...
2
Last Minute Holiday Offers | Flight + Hotel from £99* https://www.lastminute.com
Looking for a getaway? Save up to 25% by combining the Flight + Hotel with...
3
loveholidays™ Official Site | Cheap Holidays You'll Love https://www.loveholidays.com
From Beach Breaks To City Escapes, Book Now – That’s The Power Of loveholidays™. Book Now With Low Deposits From Just £19pp and Pay Monthly Options! ATOL Protected.
4
On the Beach™ Official Site https://www.onthebeach.co.uk
On The Beach Holidays — Love The Price You See? Book Today! If It Drops, You’ll Get The Difference Back.
5
TUI Holidays https://www.tui.co.uk › tui+holidays › deals
All Year-Round Holidays — Free Kids' Places Available On Selected Holidays Subject To Availability. T&Cs Apply. Book Happy...

In the competitive world of travel PPC, EasyJet’s Black Friday sale promises a perfect beach holiday, while Lastminute.com entices with affordable flight and hotel combos. Loveholidays™ offers flexible payment options, On the Beach guarantees price drops, and TUI highlights family-friendly deals.

Frequently Asked Questions

Why is the UK Travel Holiday Type November 2025 Report useful and how should I use it?

Why is the UK Travel Holiday Type November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Travel Holiday Type November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Travel Holiday Type November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Travel Holiday Type November 2025 Report?

The UK Travel Holiday Type November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Holiday Type November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Travel Holiday Type November 2025 Report for?

The UK Travel Holiday Type November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Travel Holiday Type - PPC Market Share Analysis November 2025

Holiday Type – UK

Google AI Overview visibility for Travel Holiday Type UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Travel Holiday Type brands

Share of Spend for the top 10 UK Travel Holiday Type brands

Competitor Count for UK Travel Holiday Type

Market Loss & Market Gains for UK Travel Holiday Type

UK Travel Holiday Type Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type

Frequently Asked Questions

Why is the UK Travel Holiday Type November 2025 Report useful and how should I use it?

Why is the UK Travel Holiday Type November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Travel Holiday Type November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Travel Holiday Type November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

Related reports

US Holiday Type

AUS Holiday Type