AUS Travel Holiday Type - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Holiday Type – AUS

Google AI Overview visibility for Travel Holiday Type AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.140772848
71.859227152
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 22%
Navigational 0%
Seasonal 8%
Local 1%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
luxuryescapes.com 35.98
myfiji.com 8.41
royalcaribbean.com 5.27
vacationstogo.com 3.38
booking.com 3.16
jetstar.com 2.84
intrepidtravel.com 2.6
flightcentre.com.au 2.54
ozcruising.com.au 2.4
silversea.com 1.92
others 31.5
  • luxuryescapes.com - 35.98%
  • myfiji.com - 8.41%
  • royalcaribbean.com - 5.27%
  • vacationstogo.com - 3.38%
  • booking.com - 3.16%
  • jetstar.com - 2.84%
  • intrepidtravel.com - 2.6%
  • flightcentre.com.au - 2.54%
  • ozcruising.com.au - 2.4%
  • silversea.com - 1.92%
  • others - 31.5%

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Luxuryescapes.com dominates with 36% click share, followed by others at 31.5%. Myfiji.com holds 8.4%, while royalcaribbean.com captures 5.3%.

Market Exposure

Share of Spend for the top 10 AUS Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date luxuryescapes.com myfiji.com intrepidtravel.com royalcaribbean.com booking.com silversea.com ozcruising.com.au holidaymax.com tripadeal.com.au jetstar.com
2026/08/01 21.76% 9.29% 1.65% 5.14% 3.88% 2.63% 1.97% 4.29% 1.71% 2.53%
2026/08/02 24.1% 10.68% 1.27% 3.46% 4.77% 3.51% 0.93% 4.16% 1.41% 3.08%
2026/08/03 23.26% 9.58% 1.31% 4.65% 2.14% 3.55% 1.82% 4.36% 2.14% 2.63%
2026/08/04 23.5% 8.18% 1.68% 4.5% 2.75% 6.51% 0.91% 3.83% 2.56% 1.87%
2026/08/05 22.44% 7.93% 1.07% 3.05% 4.67% 5.62% 1.62% 4.72% 3.17% 3.61%
2026/08/06 20.96% 9.1% 1.11% 2.72% 3.85% 7.75% 1.61% 4.65% 4.27% 4.27%
2026/08/07 24.81% 9.84% 1.17% 4.01% 2.68% 5.26% 1.71% 4.12% 2.37% 2.8%
2026/08/08 20.96% 10.01% 1.87% 4.37% 4.97% 2.71% 2.17% 4.72% 3.03% 4.1%
2026/08/09 28.26% 9.17% 2.27% 5.15% 6.65% 4.14% 2.13% 3.49% 2.51% 2.71%
2026/08/10 22.42% 9.01% 3.64% 4.28% 6.39% 3.25% 2.35% 3.49% 2.26% 2.61%
2026/08/11 19.45% 9.51% 4.25% 3.46% 6.45% 4% 1.58% 3.95% 2.29% 2.78%
2026/08/12 19.29% 9.88% 5% 7.29% 3.2% 6.3% 2.63% 4.2% 2.97% 2.02%
2026/08/13 21.93% 10.1% 4.21% 6.21% 3.85% 2.8% 2.58% 2.63% 2.75% 1.92%
2026/08/14 19.48% 10.74% 3.49% 5.74% 2.53% 3.79% 2.7% 3.84% 3.67% 2.68%
2026/08/15 23.98% 7.38% 4.08% 6.04% 1.74% 4.16% 2.21% 3.42% 5.03% 3.01%
2026/08/16 20.17% 7.16% 3.8% 3.81% 2.06% 3.98% 2.61% 3.45% 3.65% 2.94%
2026/08/17 22.33% 8.36% 3.21% 4.14% 2.49% 6.04% 1.94% 3.58% 3.05% 1.56%
2026/08/18 23.83% 9.8% 3.07% 10.05% 2.42% 2.33% 3.42% 3.11% 3.21% 1.8%
2026/08/19 20.55% 9.89% 2.61% 5.13% 2.76% 4.56% 2.53% 3.4% 3.9% 1.07%
2026/08/20 19.31% 14.34% 3.47% 5.51% 3.4% 2.59% 2.32% 3.68% 2.91% 1.83%
2026/08/21 20.98% 13.75% 5.43% 4.16% 0.97% 4.38% 2.39% 3.62% 3.07% 1.28%
2026/08/22 20.13% 11.92% 5.52% 5.19% 2.36% 5.3% 2.17% 3.29% 1.97% 1.1%
2026/08/23 21.29% 9.86% 5.19% 4.98% 2.3% 3.6% 1.99% 5.65% 2.51% 1.15%
2026/08/24 25.55% 8.47% 5.29% 4.28% 3.34% 3.44% 1.76% 3.36% 3% 3.06%
2026/08/25 25.75% 8.14% 6.71% 4.77% 1.88% 4.15% 2.39% 2.97% 2.21% 2.13%
2026/08/26 25.41% 8.12% 4.47% 4.55% 3.48% 5.82% 2.8% 3.17% 1.64% 1.25%
2026/08/27 25% 7.3% 5.57% 4.17% 1.54% 3.52% 2.43% 3.07% 2.46% 1.18%
2026/08/28 23.4% 7.7% 4.07% 5.49% 2.85% 2.97% 2.2% 2.46% 1.46% 0.83%
2026/08/29 28.86% 8.29% 4.45% 6.16% 3.34% 3.49% 3.94% 2.32% 3.46% 1.1%
2026/08/30 25.29% 6.55% 7.07% 5.14% 1.6% 4.08% 2.13% 3.83% 2.65% 1.5%
2026/08/31 25.09% 9.42% 7.19% 4.68% 3.75% 2.82% 2.66% 2.24% 2.04% 1.27%
  • luxuryescapes.com
  • myfiji.com
  • intrepidtravel.com
  • royalcaribbean.com
  • booking.com
  • silversea.com
  • ozcruising.com.au
  • holidaymax.com
  • tripadeal.com.au
  • jetstar.com

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Luxuryescapes.com led August with fluctuating spend, peaking at 28.26%. Myfiji.com saw a mid-month surge, reaching 14.34%. Intrepidtravel.com steadily climbed, ending at 7.19%. Royalcaribbean.com peaked mid-month at 10.05%.

Market Exposure

Competitor Count for AUS Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 299
2026/08/02 297
2026/08/03 285
2026/08/04 290
2026/08/05 247
2026/08/06 240
2026/08/07 245
2026/08/08 234
2026/08/09 233
2026/08/10 240
2026/08/11 241
2026/08/12 239
2026/08/13 239
2026/08/14 231
2026/08/15 228
2026/08/16 232
2026/08/17 218
2026/08/18 228
2026/08/19 202
2026/08/20 202
2026/08/21 226
2026/08/22 225
2026/08/23 228
2026/08/24 212
2026/08/25 220
2026/08/26 211
2026/08/27 210
2026/08/28 217
2026/08/29 203
2026/08/30 217
2026/08/31 215

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August saw a decline in distinct advertisers, starting at 299 and ending at 215. The month experienced fluctuations, with a notable drop mid-month, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
intrepidtravel.com 2.66%
flightcentre.com.au 1.8%
expedia.com.au 1.43%
royalcaribbean.com 1.37%
myfiji.com 0.83%
crystalcruises.com -0.32%
silversea.com -0.46%
jetstar.com -1.59%
booking.com -1.63%
luxuryescapes.com -6.38%

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Intrepidtravel.com surged with a 2.66% click share increase, while luxuryescapes.com faced a significant drop of 6.38%.

Campaign Efficiency

AUS Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date luxuryescapes.com intrepidtravel.com myfiji.com ozcruising.com.au flightcentre.com.au booking.com royalcaribbean.com vacationstogo.com holidaymax.com jetstar.com
2026/08/01 29.51% 1.19% 8.1% 1.91% 0.98% 4.48% 2.47% 2.8% 3.11% 2.44%
2026/08/02 27.48% 0.96% 9.92% 1.41% 1.4% 5.38% 1.88% 2.33% 3.29% 3.78%
2026/08/03 29.05% 0.95% 7.61% 2.57% 1.59% 2.9% 2.66% 3.01% 3.43% 3.16%
2026/08/04 32.93% 1.22% 6.51% 1.27% 1.49% 3.11% 2.36% 3.09% 2.72% 2.18%
2026/08/05 30.82% 0.91% 6.37% 2.27% 1.77% 5.25% 1.82% 3.73% 3.23% 4.14%
2026/08/06 24.56% 0.97% 7.91% 2.52% 1.34% 4.8% 1.96% 3.14% 3.63% 5.32%
2026/08/07 32.1% 1.05% 8.29% 2.44% 2.16% 3.25% 2.85% 2.24% 3.12% 3.48%
2026/08/08 25.54% 1.54% 12.16% 2.88% 1.3% 6.37% 3.61% 2.34% 2.99% 4.45%
2026/08/09 36.18% 1.75% 7.29% 2.89% 1.95% 7.51% 4.22% 1.92% 2.6% 3.14%
2026/08/10 26.64% 3.48% 7.78% 3.41% 2.58% 7.34% 2.99% 3.14% 3.12% 2.96%
2026/08/11 23.32% 3.88% 8.24% 2.41% 2.75% 7.26% 2.66% 3.06% 3.33% 3.3%
2026/08/12 25.34% 4.45% 7.64% 4.39% 1.48% 3.46% 5.48% 4.21% 3.38% 2.39%
2026/08/13 22.94% 3.65% 8.28% 5.02% 2.57% 4.62% 5.18% 4.51% 2.28% 2.16%
2026/08/14 21.25% 2.78% 8.94% 4.69% 2.85% 2.69% 4.94% 3.64% 3.07% 3.53%
2026/08/15 30.28% 3.92% 6.03% 3.92% 1.3% 2.07% 4.33% 2.64% 2.49% 4%
2026/08/16 21.6% 3.72% 6.3% 4.33% 2.02% 2.64% 3.46% 3.52% 2.65% 4.06%
2026/08/17 24.06% 3.26% 7.64% 3.42% 1.29% 3.64% 3.62% 4.26% 2.93% 2.06%
2026/08/18 25.73% 2.84% 8.03% 4.96% 1.64% 2.85% 7.66% 2.86% 2.38% 2.45%
2026/08/19 20.53% 2.09% 8.7% 3.95% 2.36% 3.1% 4.9% 5.68% 2.46% 1.54%
2026/08/20 20.78% 2.72% 14.86% 3.82% 2.1% 3.49% 4.16% 4.8% 2.44% 2.42%
2026/08/21 20.26% 5.31% 12.2% 3.24% 2.38% 1.24% 2.82% 3.57% 3.04% 1.6%
2026/08/22 20.44% 5.8% 9.83% 2.69% 4.88% 2.5% 3.42% 2.51% 2.83% 1.5%
2026/08/23 22.36% 5.16% 8.69% 2.82% 2.48% 2.17% 3.38% 3.62% 4.76% 1.46%
2026/08/24 29.29% 5.44% 6.97% 2.76% 3.35% 3.94% 3.35% 2.89% 2.53% 3.44%
2026/08/25 29.3% 7.39% 6.84% 3.58% 3.13% 2.05% 3.69% 2.17% 2.38% 2.7%
2026/08/26 29.16% 4.34% 6.92% 4.67% 4.07% 3.67% 3.71% 2.62% 2.03% 1.45%
2026/08/27 24.59% 6.31% 5.75% 3.42% 4.35% 1.45% 2.92% 1.86% 2.1% 1.24%
2026/08/28 26.8% 3.79% 5.81% 3.19% 4.09% 2.88% 4.07% 1.73% 1.45% 0.93%
2026/08/29 34.44% 4.72% 6.32% 4.97% 3.45% 2.95% 4.48% 2.95% 1.57% 1.26%
2026/08/30 28.6% 7.84% 5.22% 3.08% 4.4% 1.73% 3.77% 2.18% 2.81% 1.84%
2026/08/31 30.81% 7.57% 7.29% 3.64% 3.45% 3.44% 3.33% 2.03% 1.53% 1.48%
  • luxuryescapes.com
  • intrepidtravel.com
  • myfiji.com
  • ozcruising.com.au
  • flightcentre.com.au
  • booking.com
  • royalcaribbean.com
  • vacationstogo.com
  • holidaymax.com
  • jetstar.com

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In August 2026, luxuryescapes.com led with fluctuating impressions, peaking at 36.18%. Intrepidtravel.com saw a steady rise, ending at 7.57%. Myfiji.com peaked mid-month at 14.86%, while ozcruising.com.au maintained moderate stability. Flightcentre.com.au and booking.com showed varied trends, with booking.com ending at 3.44%. Royalcaribbean.com and vacationstogo.com had mid-month peaks, while holidaymax.com and jetstar.com experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type - Last month
  1. 1
    Luxury Escapes https://www.luxuryescapes.com › luxury › hotels

    Luxury Holidays Save up to 70% Lowest Prices Guaranteed + Spoil Yourself with Luxurious Bonus Extras and VIP Inclusions. Book Your Escape to Your Dream Destination Now. Choose Dates When You're Ready. Save up to 70%.

  2. 2
    Unbeatable Fiji Holidays - Fly & Stay Holiday Packages https://www.myfiji.com

    Luxury Accommodation, flights & incredible bonus extras included in one unbeatable price. Exclusive Fiji package deals with price beat guarantee, plus...

  3. 3
    Cruises Departing From | Sydney https://www.ozcruising.com.au

    Your dream cruise departing from Sydney is just a click away. Book Direct Online and Save. View Details. Read News. Sign Up Online. Highlights: Help Center Available, Online Subscription Option Available, We Offer A Range Of Categories.

  4. 4
    Exclusive Luxury Voyages | All-Inclusive Luxury at Sea https://www.ritzcarltonyachtcollection.com › luxury › voyages

    Discover a new standard of travel at sea, aboard the world’s top luxury superyachts. Explore the world by superyacht with The Ritz-Carlton Yacht Collection. Legendary Service. All-Inclusive. All-Suite. All Private Terrace. Amenities: All-Inclusive, Private Terrace, All Terrace Suites.

  5. 5
    Last Minute Accommodations https://www.trivago.com.au › accommodation › last-minute

    Save up to 30% per night — Bvook Last-Minute Accommodation at a Great Price - Find Yours with trivago™ and Save! trivago™...

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In the competitive world of travel PPC, luxury and exclusivity reign supreme. Luxury Escapes entices with up to 70% savings and VIP extras, while MyFiji offers unbeatable package deals. OzCruising highlights Sydney departures, and Ritz-Carlton Yacht Collection promises all-inclusive superyacht luxury. Trivago captures last-minute savings seekers.

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