AUS Travel Holiday Type - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Holiday Type – AUS

Google AI Overview visibility for Travel Holiday Type AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.0610188599
73.9389811401
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 22%
Navigational 0%
Seasonal 8%
Local 1%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
luxuryescapes.com 37.27
myfiji.com 7.6
royalcaribbean.com 4.16
jetstar.com 3.62
booking.com 3.53
vacationstogo.com 2.96
wotif.com 2.36
webjet.com.au 2.24
holidaymax.com 1.99
travelonline.com 1.85
others 32.42
  • luxuryescapes.com - 37.27%
  • myfiji.com - 7.6%
  • royalcaribbean.com - 4.16%
  • jetstar.com - 3.62%
  • booking.com - 3.53%
  • vacationstogo.com - 2.96%
  • wotif.com - 2.36%
  • webjet.com.au - 2.24%
  • holidaymax.com - 1.99%
  • travelonline.com - 1.85%
  • others - 32.42%

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Luxuryescapes.com leads with 37.27% click share, followed by others at 32.42%. Myfiji.com captures 7.6%, while royalcaribbean.com holds 4.16%.

Market Exposure

Share of Spend for the top 10 AUS Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date luxuryescapes.com myfiji.com holidaymax.com booking.com royalcaribbean.com jetstar.com silversea.com intrepidtravel.com wotif.com webjet.com.au
2026/07/01 24.16% 9.28% 3.57% 3.21% 5.24% 4.33% 2.76% 2.73% 2.57% 3.23%
2026/07/02 24.44% 8.04% 3.38% 3.54% 4.62% 4.08% 3.38% 3.01% 1.44% 3.02%
2026/07/03 22.91% 6.83% 3.29% 3.15% 4.96% 4.12% 2.57% 2.97% 1.11% 2.31%
2026/07/04 25.98% 7.79% 3.89% 3.31% 4.34% 4.59% 2.69% 0.89% 1.96% 2.96%
2026/07/05 25.17% 7.28% 3.92% 3.88% 4.38% 4.16% 2.65% 1.31% 1.72% 2.74%
2026/07/06 24.5% 7.37% 3.67% 3.35% 4.52% 4.12% 2.03% 1.98% 2.63% 1.4%
2026/07/07 24.07% 5.53% 3.65% 5.09% 3.4% 2.52% 1.72% 2.49% 2.54% 3.58%
2026/07/08 22.33% 4.79% 3.57% 4.2% 4.14% 2.49% 2.19% 1.88% 3.99% 2.79%
2026/07/09 23.55% 5.47% 3% 5% 4.29% 3.72% 1.68% 2.55% 4.03% 5.38%
2026/07/10 22.31% 6.51% 3.15% 4.73% 5.07% 3.78% 2.44% 2.91% 3.29% 3.76%
2026/07/11 22.03% 7.37% 2.9% 3.64% 4.22% 5.14% 2.05% 2.39% 3.42% 3.67%
2026/07/12 22.25% 9.23% 3.92% 3.08% 4.72% 3.65% 2.29% 2.09% 2.69% 3.61%
2026/07/13 24.47% 8.32% 4.31% 3.13% 4.26% 3.48% 4.06% 2.19% 2.2% 1.79%
2026/07/14 24.83% 9.44% 3.97% 3.08% 4.38% 2.79% 4.28% 1.27% 2.72% 2.43%
2026/07/15 23.8% 8.26% 3.8% 3.1% 5% 2.58% 5.8% 1.66% 3.15% 0.98%
2026/07/16 21.81% 8.23% 4.15% 3% 4.92% 2.84% 4.96% 1.66% 3.1% 1.58%
2026/07/17 22.34% 9.1% 4.26% 3.46% 4.09% 2.84% 6.91% 1.62% 1.63% 1.28%
2026/07/18 23.77% 9.34% 5.81% 3.27% 3.44% 2.42% 5.89% 1.63% 0.99% 0.73%
2026/07/19 19.38% 7.78% 4.79% 2.66% 5.92% 2.72% 5.37% 1.65% 2.68% 2.14%
2026/07/20 19.59% 8.61% 5.64% 3.41% 5.34% 2.22% 4.75% 1.81% 4.09% 1.61%
2026/07/21 23.96% 9.1% 3.84% 2.98% 4.22% 2.71% 4.24% 1.38% 2.63% 2.34%
2026/07/22 21.76% 7.58% 4.42% 3.12% 4.66% 3.01% 5.59% 1.75% 2.38% 2.26%
2026/07/23 22.68% 9.72% 3.15% 4.16% 4.85% 2.65% 2.79% 1.99% 1.88% 1.95%
2026/07/24 22.03% 9.23% 3.6% 4% 4.12% 4.26% 3.73% 1.86% 2.16% 1.86%
2026/07/25 23.62% 6.55% 4.77% 4.28% 5.1% 2.68% 5.35% 1.7% 2.54% 2.33%
2026/07/26 22.71% 8.48% 3.8% 3.87% 4.61% 3.63% 4.91% 2.25% 3.03% 1.52%
2026/07/27 26.18% 6.78% 4.53% 5.41% 2.71% 2.41% 4.11% 1.77% 2.88% 1.15%
2026/07/28 19.11% 10.4% 4.27% 5.81% 4.11% 3.05% 5.78% 1.67% 2.91% 1.87%
2026/07/29 23.85% 6.2% 3.95% 4.05% 3.65% 4.19% 6.01% 0.98% 1.53% 0.69%
2026/07/30 23.87% 9.2% 3.73% 4.01% 3.1% 3.36% 2.83% 1.5% 3.09% 1.52%
2026/07/31 26.9% 9.2% 3.66% 3.65% 3.53% 2.22% 2.19% 1.87% 1.68% 1.29%
  • luxuryescapes.com
  • myfiji.com
  • holidaymax.com
  • booking.com
  • royalcaribbean.com
  • jetstar.com
  • silversea.com
  • intrepidtravel.com
  • wotif.com
  • webjet.com.au

Copyright © Adthena. All rights reserved.

In July 2026, luxuryescapes.com led with fluctuating spend, peaking at 26.90%. Myfiji.com showed steady growth, ending at 9.20%. Holidaymax.com and booking.com maintained moderate shares, while silversea.com surged mid-month. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for AUS Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 269
2026/07/02 265
2026/07/03 274
2026/07/04 274
2026/07/05 280
2026/07/06 271
2026/07/07 267
2026/07/08 267
2026/07/09 260
2026/07/10 273
2026/07/11 280
2026/07/12 270
2026/07/13 269
2026/07/14 272
2026/07/15 268
2026/07/16 273
2026/07/17 272
2026/07/18 267
2026/07/19 264
2026/07/20 261
2026/07/21 272
2026/07/22 297
2026/07/23 294
2026/07/24 293
2026/07/25 293
2026/07/26 287
2026/07/27 275
2026/07/28 276
2026/07/29 240
2026/07/30 283
2026/07/31 288

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July saw fluctuating advertiser numbers, peaking at 297 on July 22. The month concluded with 288 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
luxuryescapes.com 6.51%
myfiji.com 0.46%
carnival.com.au 0.41%
qantas.com 0.34%
holidaymax.com 0.28%
cruiseaway.com.au -0.53%
wotif.com -0.57%
royalcaribbean.com -0.65%
jetstar.com -0.81%
webjet.com.au -1.36%

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Luxuryescapes.com soared with a 6.51% click share increase, while webjet.com.au faced a decline of 1.36%.

Campaign Efficiency

AUS Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date luxuryescapes.com myfiji.com booking.com holidaymax.com jetstar.com vacationstogo.com ozcruising.com.au royalcaribbean.com wotif.com webjet.com.au
2026/07/01 25.96% 9.69% 4.1% 3.09% 4.54% 2.41% 1.73% 2.19% 3.35% 3.18%
2026/07/02 25.85% 7.92% 4.39% 2.33% 4.31% 3.26% 2.39% 2.68% 1.64% 3.22%
2026/07/03 24.52% 6.42% 3.99% 2.35% 4.45% 2.87% 2.14% 2.64% 1.27% 2.32%
2026/07/04 27.77% 7.44% 3.95% 2.85% 4.92% 2.71% 1.82% 2.21% 2.01% 3.23%
2026/07/05 27.1% 7.05% 4.82% 2.85% 4.31% 4.25% 2.29% 2.64% 2.08% 3.08%
2026/07/06 26.39% 6.95% 4.06% 3.01% 4.45% 2.7% 1.94% 2.39% 3.02% 1.56%
2026/07/07 25.57% 4.72% 6.12% 2.48% 2.66% 2.46% 2.35% 1.77% 3.2% 3.92%
2026/07/08 24.76% 4.5% 5.28% 2.52% 2.71% 2.81% 2.47% 2.27% 4.93% 3.09%
2026/07/09 24.88% 4.74% 6.47% 2.03% 4.05% 1.58% 1.95% 2.13% 4.75% 6.05%
2026/07/10 24.1% 5.93% 5.48% 2.47% 4.18% 2.65% 2.6% 2.78% 3.29% 4.09%
2026/07/11 23.75% 6.67% 4.76% 2.04% 5.68% 2.42% 2.46% 2.08% 4.14% 4%
2026/07/12 24.31% 8.78% 3.52% 3.38% 3.92% 3.12% 2.35% 2.68% 3.08% 3.77%
2026/07/13 32.75% 7.31% 3.64% 3.51% 3.64% 1.79% 1.54% 2.25% 2.4% 1.85%
2026/07/14 28.22% 10.09% 3.25% 2.46% 2.57% 2.32% 1.43% 2.01% 2.78% 2.29%
2026/07/15 34.69% 7.35% 3.5% 2.48% 2.53% 1.21% 2.06% 2.65% 3.38% 1.12%
2026/07/16 30.38% 7.36% 3.49% 3.08% 3.03% 1.96% 2.39% 2.49% 3.51% 1.67%
2026/07/17 28.61% 9.7% 3.54% 2.97% 2.62% 2.35% 2.14% 1.92% 1.71% 1.22%
2026/07/18 31.48% 9.25% 3.99% 4.76% 2.57% 2.62% 2.62% 1.71% 1.15% 0.75%
2026/07/19 25.89% 9.38% 2.93% 3.42% 2.73% 3.1% 3.1% 2.8% 3.01% 2.21%
2026/07/20 23.89% 8.91% 4.32% 4.19% 2.51% 3.38% 2.41% 3.12% 3.81% 1.59%
2026/07/21 28.22% 10.09% 3.25% 2.46% 2.57% 2.32% 1.43% 2.01% 2.78% 2.29%
2026/07/22 25.07% 7.51% 3.86% 3.44% 3.36% 3.26% 1.97% 2.41% 2.83% 2.3%
2026/07/23 29.07% 8.38% 4.99% 2.3% 2.65% 2.65% 1.57% 2.28% 2.01% 2.2%
2026/07/24 28.62% 8.21% 4.8% 2.78% 4.41% 3.12% 1.98% 2.17% 2.3% 1.78%
2026/07/25 29.68% 5.89% 5.25% 3.78% 2.63% 1.72% 2.05% 2.53% 2.71% 2.25%
2026/07/26 24.57% 9.64% 4.53% 3.13% 3.76% 2.31% 1.56% 2.31% 3.1% 1.64%
2026/07/27 34.07% 5.95% 5.77% 3.34% 2.36% 3.03% 1.84% 1.31% 2.73% 0.98%
2026/07/28 22.07% 10.52% 7.31% 3.62% 3.55% 2.44% 2.15% 2.27% 3.21% 1.87%
2026/07/29 32.25% 5.73% 4.64% 2.95% 4.39% 3.58% 2.32% 2.02% 1.66% 0.72%
2026/07/30 27.18% 10.15% 4.68% 2.93% 3.29% 2.35% 1.85% 1.53% 3.33% 1.45%
2026/07/31 37.04% 7.85% 3.97% 2.78% 2.33% 2.24% 2.17% 1.89% 1.89% 1.18%
  • luxuryescapes.com
  • myfiji.com
  • booking.com
  • holidaymax.com
  • jetstar.com
  • vacationstogo.com
  • ozcruising.com.au
  • royalcaribbean.com
  • wotif.com
  • webjet.com.au

Copyright © Adthena. All rights reserved.

In July 2026, luxuryescapes.com led with fluctuating impressions, peaking at 37.04% on the 31st. Myfiji.com saw a steady rise, ending at 7.85%. Booking.com and holidaymax.com maintained moderate shares, while jetstar.com and vacationstogo.com experienced varied trends. The month concluded with luxuryescapes.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type - Last month
  1. 1
    Fiji All Inclusive - Save Up To 70% Off - Limited Time Offer Only https://www.luxuryescapes.com › fiji

    Lowest Prices Guaranteed + Spoil Yourself with Luxurious Bonus Extras and VIP Inclusions. Dream Fiji escape starts here. Enjoy the Luxury travel with...

  2. 2
    Cruises Departing From | Sydney https://www.ozcruising.com.au

    Your dream cruise departing from Sydney is just a click away. Book Direct Online and Save. View Details. Read News. Sign Up Online. Highlights: Help Center Available, Online Subscription Option Available, We Offer A Range Of Categories.

  3. 3
    Easy Winter Getaways On Sale - Don't Miss These Winter Deals https://www.queensland.com

    Your next Queensland escape is closer than you think. Find deals and book now. Warm days and...

  4. 4
    Last Minute Accommodations - Save up to 30% per night https://www.trivago.com.au › accommodation › last-minute

    Bvook Last-Minute Accommodation at a Great Price - Find Yours with trivago™ and Save!

  5. 5
    Fiji All-Inclusive Packages - Bundle Up Flights + Nights https://www.wotif.com

    Check Out Fiji All-Inclusive Packages on Wotif. Browse Great Options Now! Low Cost Flight and Hotel Packages. Book Now with Great Prices! Wot Great Deals. Flight + Hotel Offers. Today's Top Deals. Online Price Promise. Flights, Hotels, Car Hire.

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Luxuryescapes.com entices travelers with a 70% discount on Fiji all-inclusive packages, promising luxury and VIP extras. Ozcruising.com.au highlights Sydney departures, offering direct booking savings. Queensland.com tempts with winter getaways, while trivago.com.au promotes last-minute accommodations at 30% off. Wotif.com bundles Fiji flights and hotels, emphasizing affordability.

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