Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 15.53 |
| virginvoyages.com | 10.72 |
| msccruisesusa.com | 8.2 |
| vikingcruises.com | 5.71 |
| vacationstogo.com | 4.37 |
| celebritycruises.com | 3.07 |
| margaritavilleatsea.com | 2.75 |
| royalcaribbean.com | 2.43 |
| hollandamerica.com | 2.39 |
| travelocity.com | 2.24 |
| others | 42.59 |
- expedia.com - 15.53%
- virginvoyages.com - 10.72%
- msccruisesusa.com - 8.2%
- vikingcruises.com - 5.71%
- vacationstogo.com - 4.37%
- celebritycruises.com - 3.07%
- margaritavilleatsea.com - 2.75%
- royalcaribbean.com - 2.43%
- hollandamerica.com - 2.39%
- travelocity.com - 2.24%
- others - 42.59%
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Expedia leads with 15.53% click share, followed by Virgin Voyages at 10.72%. Others dominate with 42.59%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | virginvoyages.com | vikingcruises.com | margaritavilleatsea.com | vacationstogo.com | msccruisesusa.com | cruises.com | ritzcarltonyachtcollection.com | vikingrivercruises.com | celebritycruises.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 16.42% | 7.17% | 7.91% | 2.03% | 5.93% | 2.95% | 5.18% | 1.92% | 2.65% | 2.77% |
| 2026/07/02 | 14.24% | 8.75% | 9.52% | 0.78% | 4.52% | 3.1% | 5.38% | 2.49% | 2.89% | 2.67% |
| 2026/07/03 | 12.97% | 9.51% | 8.17% | 1.13% | 3.35% | 3.93% | 4.28% | 2.41% | 3.35% | 2.59% |
| 2026/07/04 | 12.93% | 8.08% | 8.73% | 1.03% | 3.38% | 2.73% | 4.12% | 3.71% | 2.74% | 4.06% |
| 2026/07/05 | 13.39% | 9% | 7.63% | 0.91% | 3.72% | 4.06% | 4.06% | 4.05% | 2.71% | 3.92% |
| 2026/07/06 | 12.15% | 10.31% | 10.37% | 1.42% | 4.77% | 3.05% | 3.07% | 3.94% | 2.36% | 3.22% |
| 2026/07/07 | 12.85% | 8.7% | 9.32% | 2.33% | 3.95% | 2.84% | 3.77% | 4.43% | 1.97% | 3.3% |
| 2026/07/08 | 10.61% | 8.01% | 7.67% | 3.06% | 5.99% | 3.46% | 5.29% | 3.72% | 1.7% | 3.5% |
| 2026/07/09 | 16.4% | 10.94% | 8.9% | 2.68% | 2.61% | 2.27% | 4.8% | 3.74% | 1.47% | 2.03% |
| 2026/07/10 | 12.13% | 12.35% | 8.55% | 2.02% | 3.95% | 2.21% | 3.85% | 1.99% | 2.69% | 3.85% |
| 2026/07/11 | 13.41% | 7.77% | 8.57% | 3.21% | 3.03% | 2.84% | 5% | 2.24% | 2.74% | 2.53% |
| 2026/07/12 | 13.92% | 7.23% | 9.06% | 1.86% | 3.77% | 2.25% | 3.62% | 2.04% | 3.29% | 2.66% |
| 2026/07/13 | 15.09% | 7.07% | 8.62% | 2.8% | 4.47% | 2.44% | 3.5% | 1.88% | 2.69% | 3.11% |
| 2026/07/14 | 15.68% | 7.01% | 8.24% | 2.06% | 2.34% | 2% | 3.89% | 2.24% | 2.65% | 2.42% |
| 2026/07/15 | 15.9% | 5.98% | 8.49% | 1.03% | 4.4% | 2.53% | 3.83% | 1.84% | 2.11% | 2.09% |
| 2026/07/16 | 14.24% | 5.59% | 10.45% | 1.9% | 6.54% | 1.76% | 4.15% | 2.61% | 1.99% | 2.21% |
| 2026/07/17 | 11.71% | 6.01% | 10.98% | 1.54% | 7.55% | 3.58% | 3.35% | 3.23% | 2.31% | 2.12% |
| 2026/07/18 | 14.48% | 6.82% | 8.82% | 2.41% | 5.12% | 3.55% | 5.07% | 1.83% | 2.59% | 2.9% |
| 2026/07/19 | 12.98% | 5.39% | 11.74% | 1.06% | 4.49% | 1.61% | 4.74% | 2.9% | 2.84% | 2.68% |
| 2026/07/20 | 11.43% | 5.88% | 11.14% | 1.12% | 6.67% | 2.98% | 4% | 6.3% | 2.13% | 2.58% |
| 2026/07/21 | 15.64% | 6.99% | 8.22% | 2.06% | 2.33% | 2% | 3.88% | 2.24% | 2.64% | 2.42% |
| 2026/07/22 | 13.35% | 7.71% | 9.93% | 3.94% | 4.79% | 3.4% | 3.81% | 2.24% | 2.09% | 3% |
| 2026/07/23 | 12.7% | 9.74% | 8.14% | 5.53% | 4.15% | 3.6% | 3.69% | 2.19% | 2.08% | 2.64% |
| 2026/07/24 | 12.62% | 6.6% | 8.41% | 5.7% | 3.31% | 3.97% | 4.91% | 3.2% | 3.1% | 2.13% |
| 2026/07/25 | 12.43% | 8.12% | 9.13% | 6% | 3.4% | 4.27% | 4.19% | 3.38% | 2.23% | 1.93% |
| 2026/07/26 | 12.18% | 6.8% | 8.22% | 6.8% | 3.17% | 3.77% | 3.79% | 5.17% | 2.4% | 2.12% |
| 2026/07/27 | 10.48% | 7.12% | 8.91% | 5.73% | 3.71% | 2.91% | 3.08% | 4.67% | 3.2% | 3.29% |
| 2026/07/28 | 10.56% | 7.45% | 7.92% | 5.5% | 3.2% | 2.35% | 3.07% | 4.67% | 2.35% | 3.85% |
| 2026/07/29 | 11.32% | 9.35% | 7.2% | 5.9% | 3.92% | 2.88% | 4.39% | 2.56% | 2.38% | 3.39% |
| 2026/07/30 | 13.3% | 8.75% | 7.64% | 4.92% | 3.22% | 3.41% | 4.06% | 2.84% | 2.82% | 2.17% |
| 2026/07/31 | 16.13% | 7.32% | 6.92% | 5.71% | 3.89% | 3.25% | 3.11% | 2.65% | 2.32% | 1.75% |
- expedia.com
- virginvoyages.com
- vikingcruises.com
- margaritavilleatsea.com
- vacationstogo.com
- msccruisesusa.com
- cruises.com
- ritzcarltonyachtcollection.com
- vikingrivercruises.com
- celebritycruises.com
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Expedia’s spend share fluctuated, peaking at 16.42% and ending at 16.13%. Virgin Voyages saw a decline, while Viking Cruises experienced a mid-month surge. Margaritaville at Sea steadily increased, finishing strong.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 395 |
| 2026/07/02 | 402 |
| 2026/07/03 | 408 |
| 2026/07/04 | 419 |
| 2026/07/05 | 396 |
| 2026/07/06 | 377 |
| 2026/07/07 | 386 |
| 2026/07/08 | 361 |
| 2026/07/09 | 354 |
| 2026/07/10 | 405 |
| 2026/07/11 | 384 |
| 2026/07/12 | 387 |
| 2026/07/13 | 387 |
| 2026/07/14 | 388 |
| 2026/07/15 | 381 |
| 2026/07/16 | 410 |
| 2026/07/17 | 372 |
| 2026/07/18 | 370 |
| 2026/07/19 | 377 |
| 2026/07/20 | 356 |
| 2026/07/21 | 388 |
| 2026/07/22 | 421 |
| 2026/07/23 | 414 |
| 2026/07/24 | 419 |
| 2026/07/25 | 432 |
| 2026/07/26 | 434 |
| 2026/07/27 | 424 |
| 2026/07/28 | 416 |
| 2026/07/29 | 417 |
| 2026/07/30 | 408 |
| 2026/07/31 | 405 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 395 and peaking at 434. The month concluded with a stable 405, reflecting a vibrant advertising landscape.
