Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| msccruisesusa.com | 11.38 |
| expedia.com | 9.86 |
| virginvoyages.com | 9.25 |
| vacationstogo.com | 5.38 |
| vikingcruises.com | 4.6 |
| vikingrivercruises.com | 3.69 |
| celebritycruises.com | 3.42 |
| royalcaribbean.com | 3.18 |
| cruises.com | 2.85 |
| cheapcaribbean.com | 2.71 |
| others | 43.68 |
- msccruisesusa.com - 11.38%
- expedia.com - 9.86%
- virginvoyages.com - 9.25%
- vacationstogo.com - 5.38%
- vikingcruises.com - 4.6%
- vikingrivercruises.com - 3.69%
- celebritycruises.com - 3.42%
- royalcaribbean.com - 3.18%
- cruises.com - 2.85%
- cheapcaribbean.com - 2.71%
- others - 43.68%
Copyright © Adthena. All rights reserved.
In the competitive travel PPC landscape, ‘msccruisesusa.com’ leads with 11.38% click share, followed by ‘expedia.com’ at 9.86%. ‘Others’ collectively dominate with 43.68%.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginvoyages.com | vikingrivercruises.com | expedia.com | vacationstogo.com | carnival.com | cruises.com | msccruisesusa.com | vikingcruises.com | royalcaribbean.com | ritzcarltonyachtcollection.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.29% | 3.67% | 10.76% | 6.44% | 3.51% | 6.23% | 4.41% | 9.93% | 1.27% | 3.59% |
| 2026/05/02 | 9.14% | 4.24% | 10.27% | 6.02% | 3.8% | 9.11% | 4.19% | 7.16% | 1.46% | 2.76% |
| 2026/05/03 | 6.03% | 3.8% | 9.33% | 8.47% | 4.4% | 6.86% | 3.04% | 7.84% | 2.18% | 2.59% |
| 2026/05/04 | 6.1% | 4.31% | 10% | 9.85% | 2.29% | 6.61% | 3.76% | 7.28% | 1.68% | 3.15% |
| 2026/05/05 | 5.8% | 3.68% | 9.06% | 6.15% | 1.79% | 6.8% | 5.11% | 8.03% | 2.72% | 2.39% |
| 2026/05/06 | 6.85% | 3.49% | 8.56% | 6.97% | 3.44% | 6.76% | 3.97% | 7.47% | 2.72% | 2.75% |
| 2026/05/07 | 7.11% | 2.78% | 8.39% | 8.05% | 4.95% | 6.31% | 3.54% | 8.19% | 2.25% | 3.05% |
| 2026/05/08 | 6.54% | 3.5% | 9.79% | 6.47% | 3.3% | 5.85% | 4.92% | 8.25% | 2.18% | 3.07% |
| 2026/05/09 | 7.4% | 4.06% | 9.95% | 4.14% | 1.66% | 7.02% | 5.91% | 7.3% | 2.33% | 2.43% |
| 2026/05/10 | 8.77% | 3.85% | 9.11% | 4.13% | 3.27% | 7.18% | 4.37% | 5.77% | 2.96% | 2.25% |
| 2026/05/11 | 6.94% | 4.01% | 8.35% | 5.28% | 2.54% | 5.74% | 5.04% | 7.44% | 3.01% | 3.22% |
| 2026/05/12 | 7.21% | 4.8% | 8.79% | 5.65% | 1.72% | 4.12% | 5.34% | 6.92% | 3.07% | 2.64% |
| 2026/05/13 | 7.24% | 4.17% | 9.24% | 3.69% | 1.56% | 4.24% | 6.47% | 8.27% | 2.74% | 2.74% |
| 2026/05/14 | 5.85% | 4.46% | 8.6% | 4.53% | 2.37% | 3.89% | 5.16% | 6.22% | 2.68% | 3.68% |
| 2026/05/15 | 6.52% | 3.49% | 9.73% | 6.46% | 3.29% | 5.84% | 4.91% | 8.24% | 2.18% | 3.07% |
| 2026/05/16 | 7.23% | 2.97% | 8.5% | 3.02% | 3.69% | 7.46% | 6.64% | 6.3% | 2.94% | 4.36% |
| 2026/05/17 | 8.13% | 3.5% | 7.91% | 5.38% | 4.37% | 6.32% | 4.97% | 6.05% | 3.45% | 3.77% |
| 2026/05/18 | 6.36% | 3.23% | 7.37% | 5.03% | 1.9% | 7.43% | 7.23% | 7.25% | 3.04% | 4.63% |
| 2026/05/19 | 6.48% | 3.28% | 7.25% | 5.56% | 3.53% | 8.9% | 7.27% | 6.33% | 4.31% | 3.64% |
| 2026/05/20 | 7.18% | 3.01% | 8.77% | 3.97% | 3.25% | 7.58% | 4.64% | 6.32% | 3% | 3.56% |
| 2026/05/21 | 5.79% | 3.01% | 8.4% | 4.16% | 2.59% | 6.81% | 6.6% | 7.81% | 3.27% | 3.91% |
| 2026/05/22 | 6.35% | 2.95% | 7.3% | 5.04% | 3.55% | 5.41% | 6.21% | 6.56% | 3.99% | 3.82% |
| 2026/05/23 | 6.59% | 2.73% | 7.25% | 3.84% | 3.31% | 6.05% | 6.09% | 6.31% | 3.58% | 3.06% |
| 2026/05/24 | 7.23% | 2.73% | 8.58% | 4.14% | 3.56% | 4.97% | 5.37% | 6.95% | 3.3% | 2.8% |
| 2026/05/25 | 6.41% | 2.42% | 7.33% | 4.67% | 3% | 6.54% | 4.85% | 6.71% | 4.33% | 2.29% |
| 2026/05/26 | 5.66% | 2.79% | 7.9% | 4.97% | 3.04% | 5.86% | 5.18% | 6.42% | 3.57% | 2.69% |
| 2026/05/27 | 5.27% | 2.91% | 7.94% | 4.27% | 3.31% | 5.39% | 5.55% | 6.28% | 3.2% | 2.76% |
| 2026/05/28 | 7.32% | 3.26% | 8.23% | 3.6% | 1.76% | 4.12% | 5.18% | 6.59% | 4.33% | 3.88% |
| 2026/05/29 | 6.5% | 4.82% | 9.09% | 4.93% | 3.98% | 3.77% | 4.92% | 5.2% | 3.75% | 3.01% |
| 2026/05/30 | 7.54% | 6.86% | 8.35% | 3.31% | 4.27% | 4.33% | 6.2% | 2.65% | 1.16% | 2.63% |
| 2026/05/31 | 11.37% | 8.42% | 7.11% | 4.99% | 4.39% | 3.5% | 2.95% | 2.77% | 2.54% | 1.56% |
- virginvoyages.com
- vikingrivercruises.com
- expedia.com
- vacationstogo.com
- carnival.com
- cruises.com
- msccruisesusa.com
- vikingcruises.com
- royalcaribbean.com
- ritzcarltonyachtcollection.com
Copyright © Adthena. All rights reserved.
In May 2026, Virgin Voyages surged, peaking at 11.37% on the 31st. Viking River Cruises climbed steadily, ending at 8.42%. Expedia’s dominance waned, closing at 7.11%.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 420 |
| 2026/05/02 | 404 |
| 2026/05/03 | 411 |
| 2026/05/04 | 418 |
| 2026/05/05 | 416 |
| 2026/05/06 | 406 |
| 2026/05/07 | 419 |
| 2026/05/08 | 412 |
| 2026/05/09 | 374 |
| 2026/05/10 | 385 |
| 2026/05/11 | 425 |
| 2026/05/12 | 417 |
| 2026/05/13 | 387 |
| 2026/05/14 | 394 |
| 2026/05/15 | 412 |
| 2026/05/16 | 390 |
| 2026/05/17 | 396 |
| 2026/05/18 | 369 |
| 2026/05/19 | 367 |
| 2026/05/20 | 377 |
| 2026/05/21 | 401 |
| 2026/05/22 | 398 |
| 2026/05/23 | 402 |
| 2026/05/24 | 419 |
| 2026/05/25 | 488 |
| 2026/05/26 | 480 |
| 2026/05/27 | 451 |
| 2026/05/28 | 445 |
| 2026/05/29 | 443 |
| 2026/05/30 | 458 |
| 2026/05/31 | 461 |
Copyright © Adthena. All rights reserved.
May began with 420 advertisers, fluctuating mid-month, then surged to 488 on the 25th. The month concluded with a steady 461, indicating a dynamic advertising landscape.
