Market Exposure
Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| expedia.com | 24.2 |
| virginvoyages.com | 8.07 |
| msccruisesusa.com | 7.31 |
| margaritavilleatsea.com | 3.19 |
| vacationstogo.com | 2.97 |
| vikingcruises.com | 2.88 |
| travelocity.com | 2.46 |
| princess.com | 2.33 |
| go.com | 2.22 |
| royalcaribbean.com | 2.17 |
| others | 42.2 |
- expedia.com - 24.2%
- virginvoyages.com - 8.07%
- msccruisesusa.com - 7.31%
- margaritavilleatsea.com - 3.19%
- vacationstogo.com - 2.97%
- vikingcruises.com - 2.88%
- travelocity.com - 2.46%
- princess.com - 2.33%
- go.com - 2.22%
- royalcaribbean.com - 2.17%
- others - 42.2%
Copyright © Adthena. All rights reserved.
Expedia leads with 24.20% click share, followed by Virgin Voyages at 8.07%. Others dominate with 42.20%, highlighting diverse competition.
Market Exposure
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | expedia.com | margaritavilleatsea.com | virginvoyages.com | msccruisesusa.com | vikingrivercruises.com | explorajourneys.com | ritzcarltonyachtcollection.com | seabourn.com | travelocity.com | vikingcruises.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 17.09% | 3.78% | 5.87% | 2.26% | 2.07% | 1.56% | 2.65% | 2.01% | 3.05% | 7.14% |
| 2026/08/02 | 17.43% | 3.82% | 6.87% | 2.4% | 2.2% | 2.65% | 2.83% | 3.18% | 3.94% | 6.77% |
| 2026/08/03 | 17.41% | 4.57% | 6.55% | 2.17% | 2.23% | 2.58% | 2.6% | 3.59% | 3.2% | 6.94% |
| 2026/08/04 | 10.52% | 3.8% | 7.01% | 2.53% | 2.55% | 2.83% | 3.62% | 2.66% | 3.4% | 8.18% |
| 2026/08/05 | 16.14% | 3.03% | 6.07% | 3.06% | 2.29% | 2.23% | 2.92% | 2.28% | 4.01% | 6.8% |
| 2026/08/06 | 19.09% | 3.27% | 5.78% | 3.78% | 2.41% | 3.55% | 3.31% | 1.51% | 3.46% | 6.51% |
| 2026/08/07 | 20.46% | 3.33% | 6.18% | 3.83% | 2.4% | 3.23% | 4.26% | 1.06% | 3.86% | 6.42% |
| 2026/08/08 | 22.44% | 3.6% | 5.74% | 1.82% | 2.2% | 2.59% | 3.6% | 2.18% | 3.6% | 6.72% |
| 2026/08/09 | 23.17% | 4.58% | 4.52% | 3.49% | 2.2% | 4.05% | 3.27% | 3.37% | 3.64% | 6.52% |
| 2026/08/10 | 25% | 3.98% | 3.81% | 2.24% | 3.69% | 2.41% | 3.67% | 2.3% | 3.32% | 5.4% |
| 2026/08/11 | 19.3% | 4.57% | 4.83% | 2.41% | 3.32% | 3.72% | 3.92% | 4.66% | 3.28% | 6.1% |
| 2026/08/12 | 21.53% | 4.65% | 4.26% | 2.8% | 3.79% | 2.37% | 2.85% | 2.87% | 3.62% | 2.91% |
| 2026/08/13 | 20.97% | 2.7% | 5.6% | 2.43% | 3.96% | 2.79% | 2.42% | 4.06% | 3.57% | 4.28% |
| 2026/08/14 | 24.54% | 2.75% | 5.91% | 3.44% | 5.14% | 2.76% | 2.78% | 3.6% | 4% | 3.68% |
| 2026/08/15 | 21.62% | 3.91% | 7.2% | 2.84% | 4.44% | 2% | 3.33% | 2.48% | 4.6% | 4.12% |
| 2026/08/16 | 20.4% | 2.6% | 6.13% | 2.32% | 6.44% | 4.09% | 4.12% | 5.7% | 4.25% | 3.92% |
| 2026/08/17 | 23.47% | 3.54% | 4.97% | 2.03% | 4.6% | 2.95% | 3.43% | 3.98% | 4.41% | 4.1% |
| 2026/08/18 | 21.51% | 2.82% | 7.71% | 3.14% | 3.85% | 3.43% | 3.52% | 3.39% | 3.22% | 4.52% |
| 2026/08/19 | 23.84% | 2.41% | 6.67% | 4.28% | 5.33% | 2.8% | 2.61% | 2.36% | 2.05% | 3.51% |
| 2026/08/20 | 28.73% | 1.74% | 5.84% | 3.31% | 5.11% | 2.18% | 2.89% | 2.54% | 2.86% | 2.3% |
| 2026/08/21 | 21.85% | 4.11% | 6.41% | 4.13% | 5.12% | 2.25% | 3.33% | 2.88% | 3.41% | 2.89% |
| 2026/08/22 | 30.48% | 3.02% | 2.86% | 4.02% | 3.81% | 1.78% | 3.29% | 3.12% | 2.07% | 1.84% |
| 2026/08/23 | 24.71% | 3.23% | 2.78% | 4.2% | 3.13% | 2.95% | 4.7% | 3.25% | 1.82% | 2.2% |
| 2026/08/24 | 32.65% | 2.72% | 3.06% | 2.76% | 3.47% | 3.9% | 2.8% | 4.3% | 2.13% | 3.16% |
| 2026/08/25 | 27.88% | 2.31% | 3.18% | 5.08% | 4.11% | 3.97% | 4.3% | 4.11% | 2.28% | 1.97% |
| 2026/08/26 | 27.36% | 3.24% | 3.83% | 5.12% | 3.46% | 3.15% | 3.34% | 3.54% | 2.19% | 2.49% |
| 2026/08/27 | 24.04% | 2.06% | 4.79% | 4.07% | 4.49% | 4.07% | 3.71% | 3.68% | 1.6% | 2.16% |
| 2026/08/28 | 26.18% | 3.28% | 4.87% | 4.8% | 3.38% | 4.2% | 2.54% | 2.85% | 1.43% | 2.1% |
| 2026/08/29 | 25.83% | 3.47% | 5.35% | 3.8% | 3.26% | 3.48% | 2.66% | 2.53% | 2.12% | 1.74% |
| 2026/08/30 | 16.58% | 3.39% | 4.49% | 3.72% | 4.38% | 2.84% | 2.78% | 3.21% | 1.48% | 1.73% |
| 2026/08/31 | 23.04% | 4.33% | 4.19% | 3.75% | 3.31% | 2.99% | 2.56% | 2.34% | 1.67% | 1.31% |
- expedia.com
- margaritavilleatsea.com
- virginvoyages.com
- msccruisesusa.com
- vikingrivercruises.com
- explorajourneys.com
- ritzcarltonyachtcollection.com
- seabourn.com
- travelocity.com
- vikingcruises.com
Copyright © Adthena. All rights reserved.
Expedia’s PPC share surged from 17.09% to 32.65% mid-month, ending at 23.04%. Margaritaville fluctuated, peaking at 4.65%, closing at 4.33%. Virgin Voyages saw a peak of 7.71%, finishing at 4.19%.
Market Exposure
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 420 |
| 2026/08/02 | 408 |
| 2026/08/03 | 393 |
| 2026/08/04 | 435 |
| 2026/08/05 | 383 |
| 2026/08/06 | 374 |
| 2026/08/07 | 349 |
| 2026/08/08 | 339 |
| 2026/08/09 | 361 |
| 2026/08/10 | 375 |
| 2026/08/11 | 362 |
| 2026/08/12 | 357 |
| 2026/08/13 | 352 |
| 2026/08/14 | 356 |
| 2026/08/15 | 351 |
| 2026/08/16 | 365 |
| 2026/08/17 | 342 |
| 2026/08/18 | 327 |
| 2026/08/19 | 313 |
| 2026/08/20 | 359 |
| 2026/08/21 | 340 |
| 2026/08/22 | 330 |
| 2026/08/23 | 348 |
| 2026/08/24 | 342 |
| 2026/08/25 | 313 |
| 2026/08/26 | 324 |
| 2026/08/27 | 358 |
| 2026/08/28 | 382 |
| 2026/08/29 | 410 |
| 2026/08/30 | 381 |
| 2026/08/31 | 380 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, starting at 420, dipping mid-month to 313, and rebounding to 380 by month’s end.
