Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 13.07 |
| virginvoyages.com | 11.95 |
| msccruisesusa.com | 7.77 |
| vikingcruises.com | 6.47 |
| vacationstogo.com | 4.65 |
| cruises.com | 3.57 |
| celebritycruises.com | 2.97 |
| vikingrivercruises.com | 2.6 |
| royalcaribbean.com | 2.51 |
| rssc.com | 2.49 |
| others | 41.95 |
- expedia.com - 13.07%
- virginvoyages.com - 11.95%
- msccruisesusa.com - 7.77%
- vikingcruises.com - 6.47%
- vacationstogo.com - 4.65%
- cruises.com - 3.57%
- celebritycruises.com - 2.97%
- vikingrivercruises.com - 2.6%
- royalcaribbean.com - 2.51%
- rssc.com - 2.49%
- others - 41.95%
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In the cruise industry PPC landscape, Expedia leads with 13.07% click share, followed by Virgin Voyages at 11.95%. Notably, ‘others’ dominate with 41.95%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | virginvoyages.com | cruises.com | vikingcruises.com | msccruisesusa.com | vacationstogo.com | vikingrivercruises.com | ritzcarltonyachtcollection.com | oceaniacruises.com | rssc.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 6.96% | 10.23% | 3.63% | 4.17% | 4.26% | 3.26% | 8.13% | 3.06% | 3.61% | 2.91% |
| 2026/06/02 | 6.59% | 8.4% | 6.99% | 10.25% | 4.26% | 2.07% | 3.15% | 4.04% | 3.61% | 3.31% |
| 2026/06/03 | 7.26% | 6.86% | 5.38% | 8.54% | 5.26% | 3.52% | 2.89% | 2.52% | 4.25% | 1.92% |
| 2026/06/04 | 7.61% | 8.71% | 6.42% | 8.88% | 4.64% | 4.82% | 2.34% | 2.44% | 3.47% | 4.22% |
| 2026/06/05 | 8.25% | 8.83% | 6.15% | 8.87% | 3.64% | 5.57% | 2.03% | 2.62% | 3.33% | 4.63% |
| 2026/06/06 | 8.76% | 9.14% | 8.24% | 7.35% | 3.84% | 6.15% | 2.64% | 2.61% | 3.69% | 3.07% |
| 2026/06/07 | 8.95% | 9.44% | 7.04% | 8.93% | 2.92% | 3.62% | 2.91% | 1.65% | 2.84% | 3.38% |
| 2026/06/08 | 10.19% | 7.85% | 7.05% | 7.82% | 3.06% | 5.05% | 2.82% | 3.97% | 3.49% | 4.39% |
| 2026/06/09 | 8.57% | 10.1% | 7.22% | 9.72% | 2.99% | 5.91% | 2.81% | 3.34% | 3.48% | 3.29% |
| 2026/06/10 | 8.56% | 9.45% | 6.61% | 9.86% | 3.59% | 7.58% | 2.72% | 3.6% | 3.25% | 3.77% |
| 2026/06/11 | 8.21% | 10.25% | 7.55% | 9.37% | 2.73% | 5.05% | 3.26% | 3.76% | 4.06% | 3.87% |
| 2026/06/12 | 9.91% | 6.87% | 6.55% | 9.5% | 2.18% | 4.8% | 2.49% | 4.25% | 5.02% | 3.67% |
| 2026/06/13 | 7.8% | 8.4% | 6.76% | 11.65% | 2.25% | 4.17% | 3.21% | 3.57% | 3.88% | 4.17% |
| 2026/06/14 | 8.72% | 8.54% | 7.88% | 7.81% | 2.9% | 6.53% | 2.77% | 4.02% | 3.1% | 3.39% |
| 2026/06/15 | 7.9% | 10.27% | 6.09% | 8.69% | 3.83% | 3.34% | 3.49% | 4.39% | 3.18% | 3.28% |
| 2026/06/16 | 8.73% | 9.6% | 8.69% | 9.11% | 3.15% | 2.95% | 3.18% | 3.95% | 2.89% | 2.94% |
| 2026/06/17 | 9.64% | 9.33% | 6.95% | 9.52% | 3.46% | 4.44% | 2.58% | 4.18% | 2.57% | 2.81% |
| 2026/06/18 | 10.16% | 9.08% | 5.79% | 9.28% | 3.57% | 6.05% | 2.05% | 4.6% | 3.08% | 3.91% |
| 2026/06/19 | 12.73% | 9.7% | 6.83% | 9.67% | 3.65% | 4.25% | 1.68% | 4.2% | 2.23% | 3.37% |
| 2026/06/20 | 14.01% | 10.22% | 4.98% | 10.16% | 2.8% | 4% | 1.84% | 2.43% | 2.46% | 2.98% |
| 2026/06/21 | 14.31% | 8.82% | 7.29% | 9.47% | 2.49% | 3.21% | 1.79% | 3.39% | 2.24% | 3.21% |
| 2026/06/22 | 13.07% | 8.81% | 7.77% | 12.15% | 3.03% | 3.69% | 1.79% | 2.79% | 2.68% | 2.86% |
| 2026/06/23 | 13.67% | 9.48% | 8.37% | 10.08% | 3.57% | 4.24% | 1.78% | 2.8% | 2.38% | 2.78% |
| 2026/06/24 | 15.78% | 7.68% | 7.31% | 10.95% | 2.67% | 3.25% | 1.92% | 1.94% | 3.41% | 2.35% |
| 2026/06/25 | 15.49% | 9.03% | 7.56% | 10.37% | 3.94% | 3.66% | 1.9% | 3.42% | 2.33% | 1.96% |
| 2026/06/26 | 14.05% | 7.4% | 6.66% | 10.88% | 5.48% | 2.39% | 2.32% | 3.57% | 2.46% | 2.42% |
| 2026/06/27 | 16.52% | 8.01% | 5.33% | 9.21% | 4.06% | 3.25% | 1.67% | 2.2% | 3.45% | 2.82% |
| 2026/06/28 | 16.1% | 8.71% | 7.81% | 9.46% | 4.11% | 3.75% | 1.94% | 2.67% | 1.95% | 2.35% |
| 2026/06/29 | 15.15% | 8.75% | 6.29% | 11.15% | 3.25% | 4.54% | 2.39% | 4.13% | 1.46% | 0.87% |
| 2026/06/30 | 15.55% | 9.19% | 9.14% | 8.4% | 4.09% | 3.81% | 3.16% | 2.92% | 1.02% | 0.68% |
- expedia.com
- virginvoyages.com
- cruises.com
- vikingcruises.com
- msccruisesusa.com
- vacationstogo.com
- vikingrivercruises.com
- ritzcarltonyachtcollection.com
- oceaniacruises.com
- rssc.com
Copyright © Adthena. All rights reserved.
Expedia’s spend share surged from 6.96% to 15.55% in June, leading the pack. Virgin Voyages fluctuated, ending at 9.19%. Viking Cruises peaked mid-month, closing at 8.4%.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 470 |
| 2026/06/02 | 405 |
| 2026/06/03 | 452 |
| 2026/06/04 | 439 |
| 2026/06/05 | 443 |
| 2026/06/06 | 436 |
| 2026/06/07 | 444 |
| 2026/06/08 | 416 |
| 2026/06/09 | 405 |
| 2026/06/10 | 420 |
| 2026/06/11 | 416 |
| 2026/06/12 | 387 |
| 2026/06/13 | 396 |
| 2026/06/14 | 417 |
| 2026/06/15 | 404 |
| 2026/06/16 | 379 |
| 2026/06/17 | 395 |
| 2026/06/18 | 387 |
| 2026/06/19 | 367 |
| 2026/06/20 | 398 |
| 2026/06/21 | 380 |
| 2026/06/22 | 370 |
| 2026/06/23 | 369 |
| 2026/06/24 | 368 |
| 2026/06/25 | 382 |
| 2026/06/26 | 356 |
| 2026/06/27 | 370 |
| 2026/06/28 | 385 |
| 2026/06/29 | 369 |
| 2026/06/30 | 377 |
Copyright © Adthena. All rights reserved.
June began with 470 advertisers, peaking early, then steadily declined, ending at 377. A dynamic month with fluctuating advertiser presence.
