Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 18.24 |
| msccruisesusa.com | 7.4 |
| virginvoyages.com | 6.36 |
| vacationstogo.com | 5.34 |
| vikingcruises.com | 4.5 |
| royalcaribbean.com | 3.66 |
| ritzcarltonyachtcollection.com | 3.62 |
| carnival.com | 3.5 |
| hollandamerica.com | 3.34 |
| cruises.com | 2.6 |
| others | 41.44 |
- expedia.com - 18.24%
- msccruisesusa.com - 7.4%
- virginvoyages.com - 6.36%
- vacationstogo.com - 5.34%
- vikingcruises.com - 4.5%
- royalcaribbean.com - 3.66%
- ritzcarltonyachtcollection.com - 3.62%
- carnival.com - 3.5%
- hollandamerica.com - 3.34%
- cruises.com - 2.6%
- others - 41.44%
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Expedia leads with 18.24% click share, while ‘others’ dominate at 41.44%. Virgin Voyages and MSC Cruises USA follow, highlighting diverse advertiser presence.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | vikingcruises.com | vacationstogo.com | royalcaribbean.com | ritzcarltonyachtcollection.com | cruises.com | carnival.com | msccruisesusa.com | hollandamerica.com | virginvoyages.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 20.48% | 4.59% | 3.27% | 4.29% | 5.3% | 2.3% | 2.23% | 2.74% | 2.87% | 4.3% |
| 2026/03/02 | 22.47% | 5.74% | 3.61% | 3.46% | 4.48% | 2.86% | 3.07% | 2.44% | 3.59% | 2.69% |
| 2026/03/03 | 21.88% | 5.24% | 3.07% | 4.71% | 4.98% | 2% | 2.26% | 2.51% | 3.9% | 3.83% |
| 2026/03/04 | 20.96% | 5.75% | 4% | 3.06% | 3.97% | 3.49% | 2.88% | 2.81% | 3.57% | 3.44% |
| 2026/03/05 | 19.62% | 5.21% | 3.58% | 4.09% | 5.01% | 3.3% | 3.35% | 2.22% | 2.99% | 4.1% |
| 2026/03/06 | 20.55% | 5.56% | 3.66% | 3.46% | 5.74% | 3.12% | 3.6% | 2.89% | 3.21% | 4.19% |
| 2026/03/07 | 22.41% | 5.5% | 4.35% | 1.53% | 4.81% | 3.01% | 2.87% | 2.63% | 3.65% | 4.15% |
| 2026/03/08 | 24.37% | 6.2% | 4.04% | 2.61% | 4.09% | 2.51% | 2.48% | 2.33% | 3.31% | 4.58% |
| 2026/03/09 | 20.96% | 5.76% | 3.71% | 2.82% | 4.38% | 2.4% | 2.96% | 2.56% | 3.9% | 3.14% |
| 2026/03/10 | 19.16% | 5.78% | 3.21% | 5.2% | 3.98% | 3.2% | 2.72% | 2.76% | 3.67% | 4.24% |
| 2026/03/11 | 17.6% | 6.25% | 4.36% | 4.01% | 3.9% | 3.36% | 3.51% | 2.77% | 3.36% | 3.92% |
| 2026/03/12 | 21.1% | 6.49% | 3.81% | 2.52% | 4.68% | 3.42% | 2.8% | 2.25% | 3.04% | 4.19% |
| 2026/03/13 | 20.58% | 5.97% | 3.92% | 3.1% | 4.34% | 3.88% | 2.19% | 2.43% | 3.37% | 4.16% |
| 2026/03/14 | 19.58% | 5.75% | 4.77% | 3.03% | 4.81% | 3.72% | 2.51% | 2.32% | 3.56% | 4.48% |
| 2026/03/15 | 21.71% | 5.32% | 4.6% | 4.42% | 4.41% | 3.61% | 2.53% | 2.55% | 3.7% | 2.94% |
| 2026/03/16 | 17.27% | 5.78% | 5.1% | 4.89% | 4.35% | 3.33% | 3.02% | 3.22% | 3.1% | 3.69% |
| 2026/03/17 | 14.47% | 6.54% | 4.69% | 4.97% | 5.35% | 3.15% | 2.69% | 2.86% | 3.22% | 4.75% |
| 2026/03/18 | 9.28% | 7.09% | 5.67% | 3.6% | 5.38% | 3.97% | 3.63% | 3.1% | 2.8% | 5.31% |
| 2026/03/19 | 11.5% | 7.15% | 3.7% | 4.89% | 5.46% | 3.28% | 3.15% | 2.59% | 1.43% | 6.08% |
| 2026/03/20 | 10% | 6.36% | 4.73% | 6.07% | 5.86% | 3.34% | 2.93% | 2.38% | 1.32% | 7.09% |
| 2026/03/21 | 9.84% | 6% | 4.3% | 6.86% | 6.5% | 3.92% | 2.37% | 3.26% | 1.27% | 5.44% |
| 2026/03/22 | 10.23% | 6.63% | 6.93% | 3.42% | 5.37% | 3.42% | 2.27% | 2.85% | 1.35% | 5.26% |
| 2026/03/23 | 10.48% | 6.9% | 4.19% | 5% | 6.51% | 3.57% | 3.22% | 3.33% | 1.54% | 4.91% |
| 2026/03/24 | 9.7% | 7.01% | 4.81% | 2.1% | 6% | 3.8% | 4.01% | 3.69% | 1.27% | 6.1% |
| 2026/03/25 | 9.29% | 7.33% | 4.45% | 5.45% | 6.32% | 4.2% | 2.03% | 3.56% | 1.86% | 5.87% |
| 2026/03/26 | 7.59% | 7.43% | 5.1% | 5.43% | 6.4% | 4.2% | 2.88% | 3.59% | 1.16% | 6.81% |
| 2026/03/27 | 7.77% | 7.94% | 4.03% | 6.33% | 6.2% | 3.19% | 2.13% | 3.19% | 2.32% | 7.24% |
| 2026/03/28 | 7.73% | 7.37% | 5.16% | 4.03% | 5.11% | 4.11% | 1.83% | 3.31% | 2.31% | 7.49% |
| 2026/03/29 | 8.43% | 6.72% | 5.63% | 6.66% | 4.66% | 3.63% | 2.45% | 3.25% | 2.21% | 4.19% |
| 2026/03/30 | 8.45% | 7.51% | 6.19% | 4.12% | 5.51% | 3.08% | 2.54% | 3.11% | 3.16% | 1.4% |
| 2026/03/31 | 9.23% | 5.8% | 5.73% | 4.48% | 4.35% | 4.16% | 3.54% | 3.44% | 3.03% | 2.19% |
- expedia.com
- vikingcruises.com
- vacationstogo.com
- royalcaribbean.com
- ritzcarltonyachtcollection.com
- cruises.com
- carnival.com
- msccruisesusa.com
- hollandamerica.com
- virginvoyages.com
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Expedia’s spend share started strong but declined sharply mid-month. Viking Cruises steadily increased, peaking at month’s end. Virgin Voyages surged late March, while Holland America dipped significantly.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 422 |
| 2026/03/02 | 415 |
| 2026/03/03 | 405 |
| 2026/03/04 | 416 |
| 2026/03/05 | 443 |
| 2026/03/06 | 430 |
| 2026/03/07 | 425 |
| 2026/03/08 | 415 |
| 2026/03/09 | 446 |
| 2026/03/10 | 424 |
| 2026/03/11 | 417 |
| 2026/03/12 | 419 |
| 2026/03/13 | 436 |
| 2026/03/14 | 444 |
| 2026/03/15 | 430 |
| 2026/03/16 | 445 |
| 2026/03/17 | 438 |
| 2026/03/18 | 430 |
| 2026/03/19 | 423 |
| 2026/03/20 | 437 |
| 2026/03/21 | 437 |
| 2026/03/22 | 439 |
| 2026/03/23 | 433 |
| 2026/03/24 | 413 |
| 2026/03/25 | 414 |
| 2026/03/26 | 411 |
| 2026/03/27 | 420 |
| 2026/03/28 | 416 |
| 2026/03/29 | 410 |
| 2026/03/30 | 414 |
| 2026/03/31 | 418 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 446 on March 9. The month concluded with 418 advertisers, reflecting a dynamic landscape.
