Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 10.84 |
| msccruisesusa.com | 10.13 |
| vacationstogo.com | 6.7 |
| virginvoyages.com | 6.32 |
| vikingcruises.com | 4.03 |
| hollandamerica.com | 3.76 |
| cruises.com | 3.48 |
| cheapcaribbean.com | 3.06 |
| vikingrivercruises.com | 2.98 |
| celebritycruises.com | 2.73 |
| others | 45.97 |
- expedia.com - 10.84%
- msccruisesusa.com - 10.13%
- vacationstogo.com - 6.7%
- virginvoyages.com - 6.32%
- vikingcruises.com - 4.03%
- hollandamerica.com - 3.76%
- cruises.com - 3.48%
- cheapcaribbean.com - 3.06%
- vikingrivercruises.com - 2.98%
- celebritycruises.com - 2.73%
- others - 45.97%
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In the competitive cruise industry, Expedia leads with 10.84% click share, closely followed by MSC Cruises USA at 10.13%. Meanwhile, “others” dominate with 45.97%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | vikingcruises.com | vacationstogo.com | virginvoyages.com | cruises.com | ritzcarltonyachtcollection.com | vikingrivercruises.com | cheapcaribbean.com | msccruisesusa.com | hollandamerica.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.02% | 5.65% | 7.11% | 4% | 5.09% | 3.09% | 2.65% | 1.61% | 3.07% | 3.34% |
| 2026/04/02 | 9% | 5.93% | 5.84% | 4.45% | 4.99% | 3.47% | 3.01% | 3.4% | 2.17% | 3.22% |
| 2026/04/03 | 8.6% | 5.96% | 5.77% | 3.25% | 5.62% | 3.29% | 3.01% | 4.38% | 2.88% | 3.67% |
| 2026/04/04 | 8.1% | 5.95% | 5.85% | 3.41% | 6.01% | 3.28% | 3.38% | 4.81% | 2.76% | 2.99% |
| 2026/04/05 | 8.22% | 5.02% | 7.21% | 2.7% | 6.66% | 2.73% | 3.38% | 4.11% | 2.53% | 2.92% |
| 2026/04/06 | 9.34% | 5.42% | 6.77% | 3.05% | 6.02% | 3.62% | 3.96% | 3.83% | 3.26% | 3.9% |
| 2026/04/07 | 8.46% | 5.12% | 8.43% | 3.2% | 6.55% | 3.91% | 3.75% | 3.62% | 2.42% | 3.75% |
| 2026/04/08 | 9.12% | 5.24% | 6.76% | 3.66% | 6.62% | 3.85% | 3.49% | 2.59% | 3.12% | 4.19% |
| 2026/04/09 | 8.98% | 4.83% | 7.44% | 3.68% | 6.27% | 3.83% | 2.87% | 2.28% | 3.1% | 4.49% |
| 2026/04/10 | 9.44% | 5% | 7.61% | 4.49% | 5.77% | 3.71% | 2.96% | 2.79% | 3.32% | 4.06% |
| 2026/04/11 | 10.49% | 4.57% | 6.3% | 4.63% | 8.52% | 3.37% | 2.46% | 3.63% | 2.42% | 3.63% |
| 2026/04/12 | 10.52% | 5.51% | 3.92% | 4.15% | 6.74% | 2.72% | 2.57% | 3.15% | 4.28% | 4.02% |
| 2026/04/13 | 10.7% | 5.21% | 5.86% | 3.66% | 6.55% | 3.19% | 2.91% | 3.04% | 3.2% | 4.76% |
| 2026/04/14 | 9.5% | 5.42% | 7.48% | 3.52% | 8.83% | 2.93% | 2.61% | 2.88% | 3.08% | 4.62% |
| 2026/04/15 | 9.95% | 6.1% | 5.08% | 3.17% | 8.21% | 3.96% | 3.44% | 3.01% | 2.39% | 4.35% |
| 2026/04/16 | 8.51% | 5.94% | 6.69% | 4.19% | 7.48% | 3.03% | 2.06% | 3.23% | 3.08% | 4.23% |
| 2026/04/17 | 8.01% | 5.22% | 6.16% | 4.24% | 9.19% | 2.65% | 2.52% | 3.16% | 2.85% | 4.08% |
| 2026/04/18 | 9.8% | 5.67% | 5.42% | 4.42% | 8.67% | 2.09% | 2.53% | 3.93% | 3.24% | 3.92% |
| 2026/04/19 | 10.86% | 5.68% | 7.17% | 3.4% | 8.12% | 1.84% | 2.56% | 3.39% | 2.56% | 3.94% |
| 2026/04/20 | 11.14% | 6.74% | 8.28% | 3.23% | 7.89% | 1.61% | 3.16% | 3.25% | 3.53% | 4.35% |
| 2026/04/21 | 9.11% | 6.81% | 8.46% | 2.99% | 6.41% | 2.73% | 5.51% | 2.55% | 4.09% | 3.52% |
| 2026/04/22 | 7.73% | 5.76% | 7.43% | 3.15% | 5.41% | 2.78% | 4.52% | 3.52% | 5.35% | 3.32% |
| 2026/04/23 | 10.39% | 5.63% | 8.84% | 2.95% | 6.16% | 2.27% | 4.31% | 3.89% | 4.41% | 2.88% |
| 2026/04/24 | 11.13% | 6.33% | 6.18% | 3.06% | 7.32% | 2.48% | 4.34% | 3.63% | 4.28% | 2.59% |
| 2026/04/25 | 10.99% | 5.9% | 9.33% | 3.8% | 5.82% | 2.3% | 4.77% | 3.42% | 4.33% | 2.54% |
| 2026/04/26 | 10.6% | 5.8% | 7.47% | 3.58% | 6.14% | 1.88% | 4.14% | 3.68% | 3.32% | 2.41% |
| 2026/04/27 | 11.24% | 6.34% | 9.84% | 3.26% | 5.02% | 1.89% | 3.01% | 3.66% | 3.76% | 2.39% |
| 2026/04/28 | 10.89% | 6.45% | 7.86% | 3.08% | 5.88% | 1.57% | 3.77% | 3.54% | 2.98% | 1.67% |
| 2026/04/29 | 11.33% | 7.81% | 8.1% | 4.74% | 4.87% | 2.35% | 3.39% | 4.12% | 2.7% | 0.64% |
| 2026/04/30 | 11.22% | 8.69% | 8.16% | 6.68% | 5.34% | 4.16% | 3.13% | 2.79% | 2.33% | 0.45% |
- expedia.com
- vikingcruises.com
- vacationstogo.com
- virginvoyages.com
- cruises.com
- ritzcarltonyachtcollection.com
- vikingrivercruises.com
- cheapcaribbean.com
- msccruisesusa.com
- hollandamerica.com
Copyright © Adthena. All rights reserved.
Expedia’s spend share surged in April, peaking at 11.33%. Viking Cruises and VacationsToGo also saw notable increases. Virgin Voyages and Ritz-Carlton Yacht Collection ended strong, while Holland America declined sharply.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 425 |
| 2026/04/02 | 434 |
| 2026/04/03 | 440 |
| 2026/04/04 | 427 |
| 2026/04/05 | 434 |
| 2026/04/06 | 439 |
| 2026/04/07 | 449 |
| 2026/04/08 | 433 |
| 2026/04/09 | 444 |
| 2026/04/10 | 454 |
| 2026/04/11 | 423 |
| 2026/04/12 | 437 |
| 2026/04/13 | 433 |
| 2026/04/14 | 443 |
| 2026/04/15 | 434 |
| 2026/04/16 | 410 |
| 2026/04/17 | 417 |
| 2026/04/18 | 450 |
| 2026/04/19 | 446 |
| 2026/04/20 | 440 |
| 2026/04/21 | 452 |
| 2026/04/22 | 440 |
| 2026/04/23 | 425 |
| 2026/04/24 | 427 |
| 2026/04/25 | 445 |
| 2026/04/26 | 446 |
| 2026/04/27 | 454 |
| 2026/04/28 | 450 |
| 2026/04/29 | 456 |
| 2026/04/30 | 426 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 456 on April 29. The month concluded with a slight dip to 426.
