US Healthcare & Medical Hospitals - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.666827853
77.333172147
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 12%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 22.55
doctorondemand.com 3.81
citymd.com 3.75
kaiserpermanente.org 3.17
providence.org 2.04
oakstreethealth.com 1.92
midwestexpressclinic.com 1.9
biolifeplasma.com 1.82
uhc.com 1.36
vybe.care 1.32
others 56.36
  • zocdoc.com - 22.55%
  • doctorondemand.com - 3.81%
  • citymd.com - 3.75%
  • kaiserpermanente.org - 3.17%
  • providence.org - 2.04%
  • oakstreethealth.com - 1.92%
  • midwestexpressclinic.com - 1.9%
  • biolifeplasma.com - 1.82%
  • uhc.com - 1.36%
  • vybe.care - 1.32%
  • others - 56.36%

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Zocdoc.com leads with 22.55% click share, while ‘others’ dominate at 56.36%. Kaiser Permanente and CityMD follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com providence.org doctorondemand.com healthforcalifornia.com citymd.com biolifeplasma.com uhc.com healthcare.com midwestexpressclinic.com vybe.care
2025/12/01 25.07% 1.19% 9.74% 0.63% 0.39% 1.15% 1.11% 1.45% 0.54% 0%
2025/12/02 23.56% 0.24% 5.97% 0.64% 3.2% 0.93% 3.79% 1.36% 3.17% 0.12%
2025/12/03 15.85% 0.05% 3.6% 1.02% 0.71% 0.98% 1.41% 2.63% 5.48% 0.02%
2025/12/04 17.05% 0.14% 5.16% 1.39% 5.59% 1.17% 1.02% 1.19% 0.87% 0.37%
2025/12/05 20.4% 0.57% 3.96% 1.27% 5.72% 1.04% 1.89% 3.33% 2.33% 0%
2025/12/06 15.61% 0.27% 5.02% 0.4% 1.14% 1.52% 2.22% 4.6% 0.29% 0.01%
2025/12/07 17.9% 0.31% 3.77% 0.67% 3.33% 0.97% 1.51% 3.44% 0.39% 0.03%
2025/12/08 24.64% 0.44% 9.22% 0.59% 0.84% 0.94% 0.51% 2.01% 0.72% 0%
2025/12/09 20.64% 0.14% 5.62% 0.99% 5.3% 1.49% 0.77% 3.57% 0.44% 0%
2025/12/10 22.32% 1.59% 5.86% 2.77% 7.78% 1% 1.87% 1.45% 0.44% 0.09%
2025/12/11 17.02% 0.51% 2.97% 1.11% 3.65% 1.36% 1.06% 2.36% 8.05% 2.12%
2025/12/12 18.16% 0.37% 5.49% 2.3% 3.77% 1.27% 1.13% 2.18% 0.43% 1.51%
2025/12/13 15.79% 0.27% 3.03% 1.04% 5.98% 1.44% 1.56% 2.55% 0.47% 2.33%
2025/12/14 15.46% 0.3% 2.72% 2.06% 1.07% 1.46% 0.81% 2.56% 3.14% 0.02%
2025/12/15 20.88% 0.5% 3.09% 0.97% 1.09% 1.86% 0.56% 5.34% 0.74% 0.13%
2025/12/16 22.94% 3.25% 3.43% 1.43% 3.59% 1.59% 1.72% 1.41% 3.23% 0.05%
2025/12/17 17.37% 0.9% 6.47% 0.91% 0.63% 2.11% 3.96% 1.26% 2.12% 0.01%
2025/12/18 19.81% 0.75% 4.58% 1.58% 0.12% 1.53% 3.1% 2.32% 0.38% 6.62%
2025/12/19 22.01% 0.17% 6.67% 1.95% 1.6% 1.55% 3.13% 1.6% 0.99% 6.75%
2025/12/20 17.63% 0.42% 1.22% 1.67% 0.21% 1.4% 3.51% 1.43% 0.67% 7.03%
2025/12/21 19.44% 1.43% 1.37% 0.32% 3.48% 1.01% 1.27% 3.3% 0.25% 0.07%
2025/12/22 23.27% 3.87% 2.75% 2.04% 0.15% 1.39% 2.45% 1.49% 5.13% 4.92%
2025/12/23 23.32% 1.62% 4.63% 0.22% 1.29% 1.05% 1.59% 1.95% 0.8% 0.05%
2025/12/24 21.66% 0.4% 3.36% 1.2% 2.91% 1.62% 1.42% 1.81% 0.2% 1.8%
2025/12/25 17.71% 3.93% 3.25% 0.59% 1.92% 1.18% 0.87% 0.79% 0.05% 0.02%
2025/12/26 17.29% 3.58% 0.93% 0.71% 0.57% 1.26% 0.55% 1.18% 0.48% 0.21%
2025/12/27 19.58% 5.58% 0.93% 0.63% 2.89% 1.04% 0.71% 0.39% 0.82% 4.72%
2025/12/28 26.28% 2.33% 6.88% 1.82% 2.38% 1.45% 0.47% 0.3% 0.49% 0.06%
2025/12/29 21.89% 3.24% 2.23% 1.01% 2.77% 1.11% 0.98% 0.92% 8.16% 0.12%
2025/12/30 19.51% 13.7% 3.34% 0.89% 0.81% 1.19% 0.39% 1.73% 2.33% 3.79%
2025/12/31 22.31% 7.69% 5.46% 4.68% 2.73% 1.21% 0.49% 0.43% 0.35% 0.07%
  • zocdoc.com
  • providence.org
  • doctorondemand.com
  • healthforcalifornia.com
  • citymd.com
  • biolifeplasma.com
  • uhc.com
  • healthcare.com
  • midwestexpressclinic.com
  • vybe.care

Copyright © Adthena. All rights reserved.

Zocdoc.com led December with fluctuating spend, peaking at 26.28% on the 28th. Providence.org surged late, reaching 13.7% on the 30th. Doctorondemand.com maintained moderate levels, while vybe.care spiked mid-month. December closed with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 837
2025/12/02 769
2025/12/03 838
2025/12/04 903
2025/12/05 974
2025/12/06 940
2025/12/07 931
2025/12/08 895
2025/12/09 905
2025/12/10 917
2025/12/11 979
2025/12/12 937
2025/12/13 886
2025/12/14 897
2025/12/15 938
2025/12/16 946
2025/12/17 880
2025/12/18 933
2025/12/19 938
2025/12/20 918
2025/12/21 921
2025/12/22 982
2025/12/23 970
2025/12/24 942
2025/12/25 953
2025/12/26 960
2025/12/27 928
2025/12/28 951
2025/12/29 963
2025/12/30 923
2025/12/31 943

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 837 and peaking at 982. The month concluded with 943, reflecting a robust advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
providence.org 2.56%
vybe.care 1.91%
afcurgentcare.com 1.48%
zocdoc.com 1.36%
uwmedicine.org 1.3%
sentara.com -0.64%
healthcare.com -0.67%
swiftstar.com -0.72%
doctorondemand.com -1.08%
citymd.com -2.64%

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Providence.org leads with a 2.56% click share rise, while citymd.com drops by 2.64%.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com providence.org doctorondemand.com carbonhealth.com citymd.com oakstreethealth.com biolifeplasma.com kaiserpermanente.org midwestexpressclinic.com healthcare.com
2025/12/01 23.49% 1.52% 9.56% 0.84% 0.34% 1.02% 1.78% 1.14% 0.5% 1.58%
2025/12/02 23.58% 0.25% 5.64% 0.25% 3.03% 1.04% 1.45% 2.35% 3.63% 1.03%
2025/12/03 14.98% 0.2% 3.25% 0.05% 0.57% 1.63% 1.44% 0.69% 4.3% 2.31%
2025/12/04 17.99% 0.14% 4.97% 0.2% 5.07% 1.7% 1.66% 1.32% 1.02% 1.26%
2025/12/05 20.02% 0.92% 3.83% 0.09% 4.79% 1.8% 1.48% 1.21% 2.1% 2.74%
2025/12/06 15.8% 0.32% 4.81% 0.24% 1.32% 1.18% 2.17% 1.03% 0.33% 4.52%
2025/12/07 18.43% 0.36% 3.45% 1.91% 2.81% 1% 1.43% 1.85% 0.77% 3.18%
2025/12/08 24.1% 0.72% 8.64% 1.23% 0.92% 1.53% 1.3% 1.02% 0.79% 1.55%
2025/12/09 21.42% 0.16% 5.49% 4.51% 5% 2.37% 2.04% 1.88% 0.52% 2.73%
2025/12/10 23.36% 1.5% 5.83% 4.56% 6.88% 1.1% 1.41% 0.37% 0.61% 1.77%
2025/12/11 18.06% 0.6% 3.4% 0.32% 3.25% 1.83% 1.92% 0.47% 7.09% 1.86%
2025/12/12 17.27% 0.32% 5.21% 3.63% 3.15% 1.94% 1.8% 1.53% 0.45% 1.61%
2025/12/13 16.8% 0.3% 2.81% 0.48% 4.99% 1.41% 2.09% 1.38% 0.55% 1.9%
2025/12/14 14.42% 0.32% 2.45% 2.18% 1.15% 0.87% 1.93% 2% 2.48% 1.89%
2025/12/15 21.4% 0.55% 2.9% 0.01% 0.96% 1.58% 2.65% 0.31% 0.72% 4.27%
2025/12/16 23.34% 2.48% 3.25% 0.04% 3.16% 2.27% 2.28% 1.51% 2.65% 1.03%
2025/12/17 17.22% 1.29% 5.93% 0.04% 0.69% 1.33% 2.82% 1.02% 1.77% 0.87%
2025/12/18 18.95% 0.8% 4.39% 0% 0.14% 1.61% 2.1% 0.69% 0.36% 1.82%
2025/12/19 23.54% 0.2% 6.58% 0.05% 1.17% 2.19% 2.29% 0.86% 1.07% 1.67%
2025/12/20 17.88% 0.5% 0.88% 2.18% 0.25% 0.45% 1.96% 1.79% 0.91% 1.31%
2025/12/21 19.79% 1.29% 2.25% 0.32% 2.95% 0.99% 1.48% 2.84% 0.26% 2.67%
2025/12/22 23.33% 4.75% 2.55% 0.95% 0.11% 1.26% 2% 2.82% 4.13% 1.29%
2025/12/23 23.73% 2.28% 4.21% 0.94% 1.11% 1.74% 1.49% 0.09% 0.82% 1.74%
2025/12/24 21.8% 0.5% 3.1% 0.08% 2.45% 1.88% 2.32% 1.33% 0.22% 1.48%
2025/12/25 18.92% 4.18% 2.78% 0% 2.5% 0.12% 1.62% 1.95% 0.04% 0.63%
2025/12/26 18.07% 2.69% 0.76% 0.2% 0.73% 0.93% 1.92% 0.86% 0.61% 1.02%
2025/12/27 19.01% 3.82% 0.71% 0.02% 2.4% 0.96% 1.4% 1.05% 0.8% 0.21%
2025/12/28 25.54% 3.11% 6.62% 0.2% 1.83% 1.61% 1.98% 1.16% 0.53% 0.14%
2025/12/29 22.31% 2.86% 1.98% 2% 2.26% 1.72% 1.57% 0.06% 6.73% 0.75%
2025/12/30 21.8% 12.25% 3.12% 4.27% 1.04% 1.73% 1.7% 0.92% 2.4% 1.43%
2025/12/31 22.44% 6.39% 4.98% 4.33% 2.36% 1.67% 1.62% 0.69% 0.39% 0.23%
  • zocdoc.com
  • providence.org
  • doctorondemand.com
  • carbonhealth.com
  • citymd.com
  • oakstreethealth.com
  • biolifeplasma.com
  • kaiserpermanente.org
  • midwestexpressclinic.com
  • healthcare.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led December with fluctuating impressions, peaking at 25.54% on the 28th. Providence.org surged late, reaching 12.25% on the 30th. Doctorondemand.com and Carbonhealth.com showed varied trends, while Citymd.com and Oakstreethealth.com maintained steady shares. Biolifeplasma.com and Kaiserpermanente.org had consistent presence, with Midwestexpressclinic.com and Healthcare.com showing sporadic spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com

    For quality treatment of injuries or illnesses, CityMD can help, 365 days a year.

  2. 2
    Urgent Care Virtual Visit - 24/7 Virtual Walk In Clinic https://www.doctorondemand.com

    With most insurances accepted your visit could be low-cost or free. Check your eligibility

  3. 3
    Kaiser Permanente® https://healthy.kaiserpermanente.org

    Choose KP® For Health Coverage — Open Enrollment Is Here! Get a Quote and Apply Now For An Individual & Family Health Plan.

  4. 4
    http://www.urgent-care-los-angeles.com/

    Urgent Care Near You - Immediate Medical Care. Urgent Care Available For Adult And Pediatric Patients Who Need Immediate Medical Care.

  5. 5
    Find Urgent care near me - Best Urgent care Near Me https://www.zocdoc.com

    Zocdoc helps you find Urgent care in Brooklyn and other locations with verified patient reviews and appointment availability that accept your insurance

Copyright © Adthena. All rights reserved.

CityMD emphasizes accessibility with walk-in clinics open year-round. Doctor on Demand highlights affordability with virtual visits. Kaiser Permanente focuses on comprehensive health coverage during open enrollment. Urgent Care Los Angeles offers immediate care for all ages. Zocdoc connects patients to urgent care with insurance compatibility.

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