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US Healthcare & Medical Hospitals - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.0944975979
74.9055024021
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 15%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 23.46
citymd.com 4.78
kaiserpermanente.org 4.3
afcurgentcare.com 3.17
biolifeplasma.com 2.47
oakstreethealth.com 2.24
midwestexpressclinic.com 1.98
ascension.org 1.8
nextcare.com 1.48
sollishealth.com 1.44
others 52.88
  • zocdoc.com - 23.46%
  • citymd.com - 4.78%
  • kaiserpermanente.org - 4.3%
  • afcurgentcare.com - 3.17%
  • biolifeplasma.com - 2.47%
  • oakstreethealth.com - 2.24%
  • midwestexpressclinic.com - 1.98%
  • ascension.org - 1.8%
  • nextcare.com - 1.48%
  • sollishealth.com - 1.44%
  • others - 52.88%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 23.46% click share, while ‘others’ dominate at 52.88%, overshadowing competitors like CityMD at 4.78% and Kaiser Permanente at 4.3%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com cedars-sinai.org biolifeplasma.com oakstreethealth.com healthcare.com ascension.org sollishealth.com citymd.com afcurgentcare.com nextcare.com
2026/04/01 23.84% 0.03% 2.39% 1.98% 1.06% 2.63% 0.45% 4.85% 0.22% 0.34%
2026/04/02 18.06% 0.1% 3.1% 2.93% 3.55% 3.39% 1.27% 0.62% 3.37% 0.05%
2026/04/03 17.24% 0.17% 2.25% 1.92% 2.81% 0.32% 5.32% 1.47% 2.8% 0.15%
2026/04/04 16.3% 0.21% 1.87% 1.68% 3.12% 0.25% 6.56% 2.28% 5.18% 2.26%
2026/04/05 12.21% 1.03% 1.24% 1.23% 1.7% 2.67% 0.74% 0.39% 6.02% 2.32%
2026/04/06 21.02% 0.59% 1.65% 1.82% 1.17% 0.71% 0.99% 2.08% 10.03% 0.08%
2026/04/07 21.89% 1.92% 1.78% 2.54% 1.71% 3.33% 3.06% 0.13% 0.51% 0.15%
2026/04/08 22.18% 7.49% 2.14% 1.22% 2.52% 1.09% 2.11% 0.08% 0.38% 0.12%
2026/04/09 17.28% 0.43% 2.53% 2.71% 1.74% 0.14% 0.5% 3.94% 0.29% 0.17%
2026/04/10 23.07% 0.34% 2.16% 1.55% 1.66% 2.51% 0.71% 5.06% 5.29% 6.41%
2026/04/11 22.3% 0.72% 2.08% 1.9% 0.86% 4.23% 3.85% 7.12% 2.19% 0.22%
2026/04/12 18.01% 1.06% 2.32% 1.61% 1.36% 1.1% 2.17% 10.71% 0.26% 1.23%
2026/04/13 23.16% 0.75% 1.87% 1.83% 2.57% 0.26% 0.82% 8.06% 0.43% 3.69%
2026/04/14 24.14% 0.57% 1.68% 1.55% 2.84% 2.77% 0.85% 9.48% 0.24% 0.22%
2026/04/15 18.34% 2.89% 2.24% 1% 0.7% 0.33% 1.31% 0.77% 3.49% 0.4%
2026/04/16 31.31% 6.74% 2.46% 1.12% 2.96% 0.36% 0.77% 3.02% 0.24% 0.34%
2026/04/17 14.47% 0.71% 2.52% 1.78% 3.22% 2.75% 3.92% 9.17% 0.08% 7.84%
2026/04/18 20.05% 0.22% 2.08% 0.91% 1.27% 5.59% 2.15% 8.09% 0.06% 4.8%
2026/04/19 24.7% 0.9% 1.7% 1.22% 1.19% 2.95% 1.38% 6.53% 8.84% 0%
2026/04/20 17.61% 0.47% 2.31% 1.33% 2.18% 0.09% 0.81% 0.44% 7.83% 3%
2026/04/21 18.71% 0.4% 2.69% 1.24% 2.71% 0.17% 1.17% 10.61% 3.32% 0.03%
2026/04/22 12.23% 16.53% 2.28% 0.59% 2.68% 2.36% 2.84% 0.2% 0.19% 2.38%
2026/04/23 12.45% 0.14% 1.83% 1.2% 0.6% 3.16% 0.57% 0.25% 8.39% 7.73%
2026/04/24 16.9% 0.04% 3.84% 1.65% 1.91% 0.51% 1.16% 4.2% 0.12% 0%
2026/04/25 19.31% 0.26% 2.69% 1.19% 1.96% 7.45% 0.57% 3.19% 5.63% 3.08%
2026/04/26 20.22% 0.17% 2.07% 0.84% 0.44% 0.22% 4.59% 3.06% 8.56% 0.27%
2026/04/27 20.57% 0.4% 2.27% 1.48% 0.93% 3.7% 0.14% 9.03% 0.31% 7.01%
2026/04/28 21.09% 4.46% 1.83% 1.28% 1.65% 0.33% 2.53% 2.12% 10.23% 1.16%
2026/04/29 20.34% 0.78% 1.89% 1.22% 1.81% 0.44% 1.19% 0.34% 14.27% 0.12%
2026/04/30 18.25% 12.46% 2.16% 1.72% 1.59% 0.52% 0.51% 0.42% 0.2% 0.11%
  • zocdoc.com
  • cedars-sinai.org
  • biolifeplasma.com
  • oakstreethealth.com
  • healthcare.com
  • ascension.org
  • sollishealth.com
  • citymd.com
  • afcurgentcare.com
  • nextcare.com

Copyright © Adthena. All rights reserved.

In April 2026, Zocdoc.com led with fluctuating spend, peaking at 31.31% on April 16. Cedars-sinai.org saw a notable spike to 16.53% on April 22. Biolifeplasma.com maintained steady activity, while CityMD.com experienced significant highs, notably 10.71% on April 12. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 671
2026/04/02 690
2026/04/03 742
2026/04/04 758
2026/04/05 722
2026/04/06 757
2026/04/07 750
2026/04/08 720
2026/04/09 729
2026/04/10 722
2026/04/11 687
2026/04/12 698
2026/04/13 727
2026/04/14 709
2026/04/15 750
2026/04/16 643
2026/04/17 662
2026/04/18 679
2026/04/19 708
2026/04/20 701
2026/04/21 714
2026/04/22 698
2026/04/23 700
2026/04/24 700
2026/04/25 698
2026/04/26 694
2026/04/27 708
2026/04/28 696
2026/04/29 682
2026/04/30 646

Copyright © Adthena. All rights reserved.

April began with 671 advertisers, peaking at 758 on April 4. Mid-month saw fluctuations, ending with 646 advertisers on April 30.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
afcurgentcare.com 1.81%
nextcare.com 1.15%
uwmedicine.org 1.01%
ascension.org 0.69%
upmc.com 0.62%
carenow.com -0.53%
piedmonturgentcare.org -0.76%
vybe.care -0.93%
atriumhealth.org -1.03%
mayoclinic.org -1.6%

Copyright © Adthena. All rights reserved.

In the past month, afcurgentcare.com surged with a 1.81% click share increase, while mayoclinic.org faced a 1.6% decline.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com plushcare.com biolifeplasma.com oakstreethealth.com sollishealth.com kaiserpermanente.org ascension.org citymd.com afcurgentcare.com nextcare.com
2026/04/01 22.5% 0.09% 3.16% 2.38% 0.57% 0.65% 2.34% 4.5% 0.19% 0.44%
2026/04/02 16.54% 0% 3.65% 4.38% 1.5% 4.1% 2.75% 0.46% 2.62% 0.05%
2026/04/03 17.26% 0.68% 2.91% 2.67% 5.08% 0.37% 0.3% 1.86% 2.66% 0.16%
2026/04/04 16.19% 2.25% 2.5% 2.4% 6% 3.42% 0.33% 1.94% 4.32% 1.8%
2026/04/05 13.61% 0.95% 1.58% 2.18% 0.87% 2.92% 2.23% 0.38% 5.19% 1.79%
2026/04/06 20.35% 0.67% 2.1% 2.39% 1.3% 0.82% 0.97% 1.71% 7.94% 0.04%
2026/04/07 20.02% 3.6% 2.18% 3.19% 2.65% 0.15% 2.49% 0.1% 0.63% 0.14%
2026/04/08 19.62% 0.27% 2.6% 2.3% 2.11% 1.81% 1.64% 0.1% 0.47% 0.09%
2026/04/09 15.45% 1.89% 2.75% 3.03% 0.59% 1.88% 0.13% 2.08% 0.26% 0.15%
2026/04/10 20.19% 0.34% 2.8% 2.18% 0.95% 3.25% 2.27% 4.44% 4.17% 5.23%
2026/04/11 21.51% 0.09% 2.54% 2.22% 3.57% 0.19% 3.08% 6.31% 2.2% 0.23%
2026/04/12 15.96% 0.39% 2.62% 2.07% 2.56% 1.68% 1.7% 7.37% 0.24% 1.34%
2026/04/13 22.1% 1.96% 2.46% 2.24% 0.98% 0.37% 0.26% 7.5% 0.55% 3.33%
2026/04/14 21.57% 0.11% 2.19% 2.19% 1.23% 0.77% 1.87% 7.82% 0.31% 0.16%
2026/04/15 17.3% 2.16% 2.9% 1.39% 1.67% 1.72% 0.38% 0.87% 2.22% 0.37%
2026/04/16 28.68% 0.35% 3.17% 1.66% 1.04% 2.24% 0.47% 2.93% 0.24% 0.37%
2026/04/17 15.91% 0.26% 3.39% 2.64% 3.72% 1.37% 2.44% 7.18% 0.09% 6.73%
2026/04/18 19.36% 0.18% 2.74% 1.44% 2.72% 1.15% 4.2% 6.33% 0.07% 3.8%
2026/04/19 22.2% 0.1% 2.17% 1.13% 1.62% 2.58% 2.67% 5.8% 6.87% 0.01%
2026/04/20 16.62% 0.8% 2.78% 2.04% 0.93% 1.63% 0.08% 0.36% 5.28% 2.23%
2026/04/21 16.97% 0.29% 3.23% 1.36% 1.42% 4.42% 0.15% 7.16% 2.46% 0.02%
2026/04/22 14.29% 0.57% 3.32% 0.79% 2.83% 1.13% 2.17% 0.27% 0.27% 2.13%
2026/04/23 13.21% 0.5% 2.36% 1.22% 0.83% 1.02% 1.88% 0.19% 7.57% 6.45%
2026/04/24 16.76% 0.78% 4.43% 1.69% 1.26% 3.83% 0.48% 3.46% 0.07% 0%
2026/04/25 19.26% 0.29% 3.4% 1.53% 0.78% 0.06% 7.41% 3.56% 4.06% 2.3%
2026/04/26 19.61% 0.01% 2.74% 0.88% 4.12% 1.72% 0.73% 2.64% 6.77% 0.25%
2026/04/27 20.1% 0.28% 2.99% 1.7% 0.21% 1.51% 2.3% 6.79% 0.25% 6.7%
2026/04/28 19.91% 9.1% 2.44% 1.35% 2.27% 0.02% 0.37% 1.8% 8.86% 1.38%
2026/04/29 18.86% 5.41% 2.3% 1.78% 1.67% 0.56% 0.53% 0.32% 10.56% 0.1%
2026/04/30 20.09% 10.61% 2.86% 2.51% 0.83% 0.62% 0.53% 0.47% 0.25% 0.1%
  • zocdoc.com
  • plushcare.com
  • biolifeplasma.com
  • oakstreethealth.com
  • sollishealth.com
  • kaiserpermanente.org
  • ascension.org
  • citymd.com
  • afcurgentcare.com
  • nextcare.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led April with fluctuating impressions, peaking at 28.68% mid-month. Plushcare.com surged late, reaching 10.61% on April 30. Biolifeplasma.com maintained steady visibility, while CityMD.com and AFC Urgent Care saw notable spikes. The month concluded with diverse advertiser dynamics.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    Ascension Illinois ER Care - 24/7 Emergency Care https://healthcare.ascension.org › emergency-care

    Our ER Care Teams Are Here 24/7 For Life-Threatening & Severe Illness & Injury.

  2. 2
    CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com

    There's a CityMD open near you. Get the quick, quality care you deserve today.

  3. 3
    Kaiser Permanente® https://healthy.kaiserpermanente.org

    KP® Official Site — Enjoy Comprehensive Health Care Typically Under One Roof With Kaiser Permanente®.

  4. 4
    Virtual Urgent Care Day/Night - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/24_hour/urgent_care

    See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

  5. 5
    Urgent Care in Boston | Find Urgent care near me https://www.zocdoc.com

    Zocdoc helps you find Urgent care in Boston and other locations with verified patient reviews and appointment availability that accept your insurance.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Ascension.org emphasizes 24/7 emergency care, while CityMD highlights convenient walk-in clinics. Kaiser Permanente offers comprehensive care under one roof. PlushCare promotes virtual urgent care with quick prescriptions, and Zocdoc connects patients to urgent care with insurance compatibility.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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