UK Healthcare & Medical Hospitals - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.4299608751
69.5700391249
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 2%
Seasonal 0%
Local 15%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spirehealthcare.com 27.42
nuffieldhealth.com 7.07
nhsgp.net 5.87
medexpress.co.uk 4.69
londondoctorsclinic.co.uk 4.27
hje.org.uk 3.03
hcahealthcare.co.uk 2.06
circlehealthgroup.co.uk 1.6
bupa.co.uk 1.57
myjuniper.co.uk 1.37
others 41.05
  • spirehealthcare.com - 27.42%
  • nuffieldhealth.com - 7.07%
  • nhsgp.net - 5.87%
  • medexpress.co.uk - 4.69%
  • londondoctorsclinic.co.uk - 4.27%
  • hje.org.uk - 3.03%
  • hcahealthcare.co.uk - 2.06%
  • circlehealthgroup.co.uk - 1.6%
  • bupa.co.uk - 1.57%
  • myjuniper.co.uk - 1.37%
  • others - 41.05%

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In the healthcare PPC landscape, Spire Healthcare dominates with 27.42% click share, while ‘others’ collectively hold 41.05%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk nhsgp.net vitality.co.uk spirehealthcare.com bupa.co.uk nuffieldhealth.com londondoctorsclinic.co.uk axahealth.co.uk dronline.uk privatemedicalclinic.com
2026/07/01 0.03% 8.16% 6.03% 8.18% 6.35% 6.58% 4.63% 3.15% 2.51% 2.87%
2026/07/02 1.25% 6.46% 6.93% 7.72% 6.1% 5.79% 4.06% 2.85% 2.41% 2.94%
2026/07/03 0.19% 7.22% 6.59% 8.85% 6.64% 4.43% 3.52% 2.84% 3.09% 2.18%
2026/07/04 0.18% 7.04% 6.37% 9.39% 6.06% 5.07% 5.16% 3.85% 3.5% 2.59%
2026/07/05 1.46% 5.69% 7.31% 10.38% 7.92% 6.08% 4.72% 4.3% 3.29% 2.1%
2026/07/06 0.03% 5.76% 6.98% 8.19% 5.77% 6.48% 5.13% 3.48% 3.13% 2.25%
2026/07/07 0.02% 5.47% 6.53% 8.38% 5.5% 5.61% 3.91% 2.48% 2.81% 2.5%
2026/07/08 0.02% 7.42% 7.07% 8.61% 3.95% 5.34% 2.92% 4.29% 2.61% 1.73%
2026/07/09 0.02% 6.62% 9.54% 9.6% 5.81% 4.45% 3.65% 2.32% 2.4% 1.72%
2026/07/10 0.22% 6.24% 6.58% 8.75% 0.48% 4.93% 3.72% 2.32% 1.69% 1.68%
2026/07/11 0.07% 5.25% 9.8% 10.33% 0.54% 5.41% 5.91% 5.67% 2.92% 2.27%
2026/07/12 0.9% 5.67% 7.48% 10.67% 0.38% 5.94% 5.19% 4.98% 3.05% 1.83%
2026/07/13 0.34% 7.19% 5.83% 7.75% 2.5% 5.75% 5.52% 2.7% 2.59% 3.38%
2026/07/14 0.41% 7.57% 6.35% 9.23% 3.72% 6.52% 5.32% 2.04% 2.21% 2.98%
2026/07/15 0.01% 5.98% 5.19% 8.48% 2.3% 6.04% 6.2% 2.28% 2.01% 2.98%
2026/07/16 0.38% 6.55% 8.01% 7.72% 4.23% 5.85% 3.55% 1.86% 2% 2.19%
2026/07/17 0.99% 6.23% 9.89% 7.88% 5.26% 5.22% 2.48% 4.38% 1.46% 1.79%
2026/07/18 0% 5.91% 12.3% 10.12% 9.05% 5.06% 3.16% 5.81% 2.69% 0.51%
2026/07/19 0.41% 5.52% 10.3% 12.36% 3.8% 8.29% 3.81% 4.87% 2.4% 0.18%
2026/07/20 0.26% 5.79% 10.48% 6.63% 6.49% 6.12% 3.7% 2.57% 1.76% 2.13%
2026/07/21 0.41% 7.5% 6.29% 9.14% 3.69% 6.46% 5.28% 2.04% 2.19% 2.95%
2026/07/22 7.25% 6.24% 8.51% 7.64% 3.15% 4.61% 4.23% 3.29% 1.76% 2.27%
2026/07/23 7.99% 8.99% 8.62% 8.54% 2.74% 4.12% 3.45% 1.69% 2.22% 2.25%
2026/07/24 9.11% 6.62% 8.16% 9.46% 2.49% 4.05% 4.61% 2.8% 2.24% 1.85%
2026/07/25 7.07% 4.98% 7.92% 7.72% 3.64% 4.21% 4.33% 4.83% 2.24% 2.12%
2026/07/26 6.19% 7.2% 5.46% 8.35% 4.02% 3.94% 4.41% 2.75% 2.14% 2.13%
2026/07/27 8.17% 5.5% 5.75% 5.32% 4.26% 5.64% 5.44% 2.43% 1.91% 2.04%
2026/07/28 6.08% 9.22% 5.27% 6.84% 3.19% 3.99% 4.6% 3.16% 1.98% 2.85%
2026/07/29 12.42% 8.09% 8.57% 5.32% 3.17% 4.47% 3.47% 3.54% 1.95% 1.67%
2026/07/30 14.35% 5.99% 7.68% 4.78% 2.61% 7.34% 2.81% 3.14% 1.92% 2.49%
2026/07/31 19.72% 10.51% 10.43% 3.96% 3.3% 2.76% 2.45% 2.08% 1.76% 0.9%
  • medexpress.co.uk
  • nhsgp.net
  • vitality.co.uk
  • spirehealthcare.com
  • bupa.co.uk
  • nuffieldhealth.com
  • londondoctorsclinic.co.uk
  • axahealth.co.uk
  • dronline.uk
  • privatemedicalclinic.com

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In July 2026, MedExpress.co.uk’s PPC spend surged dramatically, peaking at 19.72 on the 31st. Meanwhile, NHSGP.net and Vitality.co.uk maintained steady spending, with slight fluctuations. SpireHealthcare.com started strong but declined towards month’s end. Bupa.co.uk and NuffieldHealth.com showed moderate activity, while LondonDoctorsClinic.co.uk and AxaHealth.co.uk had consistent, lower spend. DrOnline.uk and PrivateMedicalClinic.com remained stable, with minor variations.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 316
2026/07/02 356
2026/07/03 351
2026/07/04 362
2026/07/05 368
2026/07/06 371
2026/07/07 367
2026/07/08 349
2026/07/09 341
2026/07/10 365
2026/07/11 370
2026/07/12 376
2026/07/13 390
2026/07/14 365
2026/07/15 358
2026/07/16 344
2026/07/17 334
2026/07/18 289
2026/07/19 328
2026/07/20 306
2026/07/21 365
2026/07/22 392
2026/07/23 382
2026/07/24 379
2026/07/25 413
2026/07/26 417
2026/07/27 390
2026/07/28 419
2026/07/29 318
2026/07/30 316
2026/07/31 271

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July saw a dynamic shift in advertisers, starting at 316 and peaking at 419. Mid-month fluctuations led to a decline, ending at 271.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 9.26%
nhsgp.net 1.04%
hje.org.uk 0.69%
onlineclinic.co.uk 0.53%
thelondongeneralpractice.com 0.27%
ulsterindependentclinic.com -0.55%
nuffieldhealth.com -0.69%
spamedica.co.uk -0.72%
stgeorgeshospitalcharity.org.uk -0.74%
spirehealthcare.com -4.93%

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Medexpress.co.uk surged with a 9.26% click share increase, while spirehealthcare.com faced a 4.93% decline.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk nhsgp.net spirehealthcare.com myjuniper.co.uk nuffieldhealth.com londondoctorsclinic.co.uk hje.org.uk vitality.co.uk hcahealthcare.co.uk circlehealthgroup.co.uk
2026/07/01 0.02% 13.18% 12.48% 3.92% 3.6% 7.18% 2.44% 1.3% 2.38% 2.2%
2026/07/02 0.56% 9.45% 11.8% 0.36% 3.53% 5.81% 1.42% 2.77% 3.75% 2.57%
2026/07/03 0.5% 8.82% 12.95% 2.22% 3.46% 4.29% 1.5% 1.68% 3.23% 2.9%
2026/07/04 0.45% 10.16% 14.18% 4.6% 3.82% 6.81% 2.44% 1.82% 1.4% 2.59%
2026/07/05 0.97% 8.3% 15.21% 3.34% 4.54% 5.9% 2% 2.18% 1.13% 3.26%
2026/07/06 0.04% 7.39% 12.35% 2.45% 5.15% 7.34% 1.75% 2.66% 2.93% 2.27%
2026/07/07 0.03% 9.95% 10.97% 3.63% 3.67% 5.48% 1.62% 2.03% 2.59% 1.8%
2026/07/08 0.02% 10.87% 11.73% 2.03% 3.26% 4.37% 1.61% 2.45% 2.47% 2.21%
2026/07/09 0.02% 9.37% 14.46% 3.65% 2.88% 5.03% 2.3% 2.72% 1.98% 2.33%
2026/07/10 0.51% 8.8% 11.34% 2.61% 2.87% 4.23% 1.13% 2.37% 2.36% 2.55%
2026/07/11 0.06% 7.63% 14.5% 3.97% 2.92% 6.98% 1.9% 3.76% 1.43% 2.27%
2026/07/12 0.46% 7.38% 14.65% 1.96% 3.89% 6.3% 1.93% 2.45% 2.02% 3.7%
2026/07/13 0.22% 9.63% 9.51% 2.22% 3.71% 7.43% 1.87% 1.87% 2.46% 2.52%
2026/07/14 0.19% 10.56% 12.72% 4.07% 4.34% 7.36% 1.74% 1.82% 2.26% 2.63%
2026/07/15 0.01% 7.21% 11.15% 3.38% 3.98% 8.23% 1.7% 2.04% 2.44% 2.69%
2026/07/16 0.21% 9.76% 10.32% 4.2% 4.29% 5.46% 1.81% 3.87% 1.99% 1.98%
2026/07/17 0.45% 9.91% 12.34% 4.05% 3.38% 3.83% 2.05% 2.65% 2.59% 1.48%
2026/07/18 0% 10.55% 15.83% 4.02% 3.66% 5.5% 4.56% 3.08% 0.92% 1.05%
2026/07/19 0.27% 8.33% 17.84% 2.48% 4.82% 5.79% 2.94% 4.18% 0.84% 2.39%
2026/07/20 0.18% 9.68% 10.15% 4.42% 3.02% 6.51% 3.31% 2.78% 2.44% 2.7%
2026/07/21 0.19% 10.56% 12.72% 4.07% 4.34% 7.36% 1.74% 1.82% 2.26% 2.63%
2026/07/22 5.68% 10.63% 11.14% 2.7% 2.73% 5.87% 2.42% 3.4% 3.1% 2.39%
2026/07/23 6.12% 12.67% 11.08% 4.28% 2.71% 4.67% 2.83% 2.25% 1.57% 2.13%
2026/07/24 7.43% 10.73% 12.96% 3.47% 2.48% 5.69% 2.13% 2.17% 1.68% 2.4%
2026/07/25 6.07% 8.02% 10.9% 2.96% 2.51% 5.97% 2.33% 3.04% 1.75% 2.45%
2026/07/26 5.1% 9.45% 11.62% 3.37% 2.44% 5.56% 2.24% 1.91% 1.82% 1.94%
2026/07/27 6.7% 9.08% 7.87% 2.46% 3.34% 7.25% 2.77% 1.9% 1.69% 1.65%
2026/07/28 5.43% 14.67% 9.62% 2.63% 2.96% 5.68% 1.84% 1.49% 1.91% 1.41%
2026/07/29 11.06% 12.39% 8.27% 3.29% 2.33% 4.17% 1.95% 2.01% 1.31% 0.79%
2026/07/30 12.92% 9.64% 7.02% 3.53% 4.97% 2.92% 2.56% 1.4% 0.84% 1.08%
2026/07/31 15.44% 15.28% 6.85% 5.51% 4% 3.26% 2.15% 1.91% 1.25% 0.79%
  • medexpress.co.uk
  • nhsgp.net
  • spirehealthcare.com
  • myjuniper.co.uk
  • nuffieldhealth.com
  • londondoctorsclinic.co.uk
  • hje.org.uk
  • vitality.co.uk
  • hcahealthcare.co.uk
  • circlehealthgroup.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, MedExpress.co.uk’s impression share surged dramatically from 0.02% to 15.44%. Meanwhile, NHSGP.net and SpireHealthcare.com maintained steady shares, ending at 15.28% and 6.85%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    St John & Elizabeth Hospital https://www.hje.org.uk

    Private London Hospital — St John & St Elizabeth Hospital Is London’s Leading Charitable Hospital

  2. 2
    Walk In Clinic In London https://londondoctorsclinic.co.uk › walk-in-clinic › london

    Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...

  3. 3
    Find a GP - GP Near Me https://www.nhsgp.net

    We Know Getting To Your Local GP Practice Isn’t Always Easy If You Have A Busy Schedule. Here At NHS GP. We Are An Online And Face-to-face GP Practice. Your Local NHS GP Online. 24/7 Access. Free Services. Neighborhoods: Alperton, Ealing, Willesden, Queen’s Park, Wembley.

  4. 4
    Free Next Day Delivery - 20% Off Your First Order https://www.onlineclinic.co.uk/

    Get your treatment online. Prescription & free next day UK delivery included. Free next day delivery on your order with discreet packaging.

  5. 5
    How much you can expect to pay for common dental treatments -... https://www.which.co.uk

    Find out about the increase in NHS dental charges, and how much you can expect to pay for common dental treatments on the NHS vs private treatment

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In the bustling world of healthcare PPC, five top performers emerge. St John & Elizabeth Hospital highlights its charitable nature, while London Doctors Clinic emphasizes convenience with weekend openings. NHS GP offers 24/7 access, blending online and face-to-face services. Online Clinic entices with free next-day delivery, and Which.co.uk provides clarity on dental costs, comparing NHS and private treatments. Each ad uniquely addresses accessibility, affordability, and convenience, resonating with diverse patient needs.

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