UK Healthcare & Medical Hospitals - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.4575456473
82.5424543527
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 17%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
nuffieldhealth.com 20.21
spirehealthcare.com 9.47
nhsgp-online.uk 5.77
gpathand.nhs.uk 5.76
londondoctorsclinic.co.uk 4.14
hje.org.uk 3.67
hcahealthcare.co.uk 2.25
dronline.uk 2.24
bupa.co.uk 2.05
privatemedicalclinic.com 1.7
others 42.74
  • nuffieldhealth.com - 20.21%
  • spirehealthcare.com - 9.47%
  • nhsgp-online.uk - 5.77%
  • gpathand.nhs.uk - 5.76%
  • londondoctorsclinic.co.uk - 4.14%
  • hje.org.uk - 3.67%
  • hcahealthcare.co.uk - 2.25%
  • dronline.uk - 2.24%
  • bupa.co.uk - 2.05%
  • privatemedicalclinic.com - 1.7%
  • others - 42.74%

Copyright © Adthena. All rights reserved.

Nuffield Health leads with 20.21% click share, followed by Spire Healthcare at 9.47%. Others dominate with 42.74%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vitality.co.uk nuffieldhealth.com bupa.co.uk nhsgp-online.uk spirehealthcare.com gpathand.nhs.uk dronline.uk privatemedicalclinic.com londondoctorsclinic.co.uk opticalexpress.co.uk
2025/11/01 4.93% 4.98% 4.68% 5.97% 3.49% 9.01% 3.18% 2.41% 5.93% 2.02%
2025/11/02 4.79% 5.65% 5.48% 6.06% 3.65% 8.7% 3.28% 2.65% 5.7% 1.78%
2025/11/03 4% 5.81% 4.5% 6.29% 2.42% 7.12% 3.3% 1.93% 6.77% 2.31%
2025/11/04 4.64% 4.94% 4.45% 8.23% 1.9% 9.4% 2.85% 1.83% 4.92% 2.28%
2025/11/05 4.01% 4.96% 5.48% 6.94% 2.31% 7.19% 2.92% 1.89% 5.01% 1.59%
2025/11/06 3.83% 3.9% 4.33% 8.27% 2.45% 9.67% 2.71% 2.02% 4.63% 2.16%
2025/11/07 4.61% 4.17% 3.83% 8% 3.02% 3.43% 3.75% 2.04% 4.48% 1.59%
2025/11/08 4.9% 5.29% 3.52% 6.64% 3.74% 3.06% 4.51% 2.24% 5.08% 2.53%
2025/11/09 5.73% 4.09% 4.6% 8.33% 3.67% 6.54% 3.61% 2.06% 5.08% 2.13%
2025/11/10 5.4% 4.54% 4.97% 8.21% 2.79% 8.35% 3.66% 1.74% 5.32% 2.75%
2025/11/11 5.81% 4.84% 5.52% 5.79% 1.86% 5.65% 3.05% 2.6% 5.94% 3.11%
2025/11/12 4.61% 4.44% 5.3% 7.72% 2.25% 8.57% 3.47% 2.98% 4.91% 2.53%
2025/11/13 4.34% 5.18% 6.03% 5.3% 2.96% 6.58% 3.55% 2.87% 4.7% 2.25%
2025/11/14 5.74% 4.78% 6.39% 4.92% 3.78% 6.49% 3.24% 2.08% 4.11% 2.24%
2025/11/15 6.58% 4.63% 7.43% 5.2% 5.2% 6.15% 3.8% 3.1% 3.73% 2.68%
2025/11/16 5.49% 4.32% 5.68% 5.09% 5.72% 6.35% 3.79% 2.8% 3.15% 1.77%
2025/11/17 4.48% 5.18% 6.08% 6% 3.51% 6.13% 4.03% 2.1% 5.02% 1.85%
2025/11/18 4.78% 4.84% 5.97% 7.97% 2.97% 7.22% 4.51% 2.47% 3.53% 2.51%
2025/11/19 3.79% 3.69% 5.83% 7.59% 3.13% 7.54% 4.74% 2.7% 3.33% 2.11%
2025/11/20 4.11% 5.55% 4.89% 6.55% 4.43% 3.72% 5.54% 2.83% 3.87% 2.98%
2025/11/21 5.46% 4.42% 4.68% 7.64% 3.2% 4.82% 4.4% 2.77% 2.85% 1.88%
2025/11/22 7% 5.11% 5.51% 5% 4.53% 2.83% 5.01% 3.28% 3.07% 1.4%
2025/11/23 6.98% 5.28% 2.82% 4.45% 4.74% 3.75% 4.09% 2.87% 3.7% 2.01%
2025/11/24 5.31% 5.15% 4.84% 6.21% 3.86% 4.12% 3.47% 2.72% 4.03% 2.94%
2025/11/25 5.28% 5.62% 4.74% 3.96% 2.71% 3.71% 4.07% 3.08% 4.3% 2.77%
2025/11/26 6.14% 5.82% 4.58% 6.1% 2.6% 3.71% 3.99% 3.24% 3.6% 3.06%
2025/11/27 6% 4.4% 5.1% 6.1% 2.99% 1.95% 3.71% 2.52% 3.42% 2.13%
2025/11/28 4.57% 6.82% 4.7% 3.73% 2.71% 3.86% 4.04% 2.65% 3.78% 2.49%
2025/11/29 6.63% 5.58% 5.73% 4.63% 3.97% 3.89% 4.46% 2.86% 4.82% 2.03%
2025/11/30 7.7% 6.3% 6.17% 5.38% 4.88% 4.53% 4.29% 3.65% 3.3% 2.13%
  • vitality.co.uk
  • nuffieldhealth.com
  • bupa.co.uk
  • nhsgp-online.uk
  • spirehealthcare.com
  • gpathand.nhs.uk
  • dronline.uk
  • privatemedicalclinic.com
  • londondoctorsclinic.co.uk
  • opticalexpress.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, vitality.co.uk’s PPC spend share fluctuated, peaking at 7.70% on the 30th. Nuffieldhealth.com maintained a steady presence, while nhsgp-online.uk saw a significant rise early in the month. Gpathand.nhs.uk experienced volatility, ending with a lower share. Overall, vitality.co.uk led the month.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 496
2025/11/02 504
2025/11/03 509
2025/11/04 500
2025/11/05 509
2025/11/06 513
2025/11/07 506
2025/11/08 505
2025/11/09 484
2025/11/10 484
2025/11/11 447
2025/11/12 467
2025/11/13 456
2025/11/14 464
2025/11/15 456
2025/11/16 451
2025/11/17 467
2025/11/18 474
2025/11/19 469
2025/11/20 470
2025/11/21 467
2025/11/22 469
2025/11/23 467
2025/11/24 462
2025/11/25 467
2025/11/26 449
2025/11/27 440
2025/11/28 465
2025/11/29 443
2025/11/30 457

Copyright © Adthena. All rights reserved.

November began with 496 advertisers, peaking at 513 by the 6th. A decline followed, reaching 440 on the 27th. The month concluded with 457 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nuffieldhealth.com 1.78%
spirehealthcare.com 1.53%
myhealthcareclinic.com 0.83%
dronline.uk 0.62%
comparemedicalplans.com 0.43%
hje.org.uk -0.47%
virtually.healthcare -0.6%
nhsgp-online.uk -1.03%
londondoctorsclinic.co.uk -1.06%
gpathand.nhs.uk -2.27%

Copyright © Adthena. All rights reserved.

Nuffieldhealth.com and spirehealthcare.com surged in click share, gaining 1.78 and 1.53, respectively. Meanwhile, gpathand.nhs.uk saw a decline of 2.27.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nhsgp-online.uk gpathand.nhs.uk nuffieldhealth.com spirehealthcare.com londondoctorsclinic.co.uk dronline.uk privatemedicalclinic.com hcahealthcare.co.uk hje.org.uk opticalexpress.co.uk
2025/11/01 9.23% 12.76% 5.31% 4.31% 7.08% 2.35% 1.87% 0.03% 2.15% 1.54%
2025/11/02 9.66% 12.19% 5.8% 4.33% 6.83% 2.69% 2.28% 0.02% 2.6% 1.52%
2025/11/03 10.18% 10.05% 6.01% 2.61% 7.71% 2.34% 1.6% 2.42% 2.58% 1.73%
2025/11/04 13.23% 12.63% 5.05% 2.19% 5.98% 2.03% 1.68% 2.47% 1.64% 1.88%
2025/11/05 11.16% 10.57% 5.05% 2.69% 6.03% 1.87% 1.56% 2.52% 1.94% 1.48%
2025/11/06 12.79% 13.25% 4.13% 2.82% 5.61% 1.76% 1.75% 1.73% 1.82% 1.8%
2025/11/07 13.37% 5.65% 4.27% 3.45% 5.13% 2.9% 1.61% 1.93% 1.83% 1.6%
2025/11/08 12.32% 5.62% 5.31% 4% 5.76% 3.35% 1.73% 2.03% 2.45% 2.02%
2025/11/09 13.83% 10.88% 4.12% 4.53% 5.64% 2.59% 1.7% 2.26% 2.03% 1.84%
2025/11/10 13.68% 12.83% 4.84% 3.21% 6.14% 2.47% 1.26% 1.85% 2.18% 2.34%
2025/11/11 10.39% 10.22% 4.82% 2.23% 6.75% 1.89% 1.97% 2.58% 2.01% 2.66%
2025/11/12 11.97% 12.49% 4.61% 2.77% 5.78% 2.28% 2.66% 3.49% 1.72% 2.17%
2025/11/13 8.6% 10.44% 5.68% 3.49% 6.05% 2.78% 2.47% 2.83% 1.77% 2.1%
2025/11/14 8.57% 10.67% 5.21% 4.95% 5.23% 2.35% 1.79% 2.8% 2.36% 1.44%
2025/11/15 8.62% 9.73% 4.93% 6.75% 4.49% 2.83% 2.69% 2.89% 1.99% 2.23%
2025/11/16 7.91% 9.23% 4.72% 7.2% 3.46% 2.89% 2.34% 3.11% 2.26% 1.51%
2025/11/17 9.88% 10.8% 5.2% 4.09% 5.83% 3.14% 1.71% 3.04% 1.74% 1.75%
2025/11/18 12.97% 12.58% 5.53% 3.51% 4.16% 4.36% 1.92% 2.13% 1.8% 2.07%
2025/11/19 12.51% 10.91% 4.4% 3.92% 3.97% 4.06% 2.37% 2.65% 1.82% 1.71%
2025/11/20 10.87% 5.76% 6.07% 5.5% 4.45% 4.92% 2.42% 2.84% 1.71% 2.38%
2025/11/21 12.39% 7.22% 4.86% 4.23% 3.24% 3.35% 2.48% 4.11% 1.99% 1.4%
2025/11/22 8.94% 5.12% 5.53% 5.83% 3.84% 3.82% 2.74% 2.26% 2.54% 1.32%
2025/11/23 8.56% 6.74% 5.54% 6.08% 4.52% 3.07% 2.5% 2.5% 2.24% 1.54%
2025/11/24 9.88% 6.55% 5.89% 4.64% 5.04% 2.56% 2.29% 2.57% 1.35% 2.03%
2025/11/25 6.75% 6.09% 6.05% 3.18% 5.27% 3.28% 2.33% 2.38% 2.27% 2.13%
2025/11/26 9.99% 5.68% 6.14% 3.01% 4.42% 3.08% 2.36% 3.81% 1.6% 2.34%
2025/11/27 10.78% 4.07% 4.86% 3.77% 4.12% 3.12% 2.11% 4.09% 1.63% 1.47%
2025/11/28 6.53% 6.68% 7.06% 3.15% 4.73% 3.6% 2.14% 2.7% 1.49% 1.86%
2025/11/29 7.59% 6.82% 5.82% 5.16% 6.13% 4% 2.3% 1.76% 2.11% 1.58%
2025/11/30 9.48% 7.41% 6.62% 6.09% 4.32% 3.42% 3.12% 2.58% 1.98% 1.34%
  • nhsgp-online.uk
  • gpathand.nhs.uk
  • nuffieldhealth.com
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • dronline.uk
  • privatemedicalclinic.com
  • hcahealthcare.co.uk
  • hje.org.uk
  • opticalexpress.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, nhsgp-online.uk led with fluctuating impressions, peaking mid-month. Gpathand.nhs.uk saw a decline, while nuffieldhealth.com and spirehealthcare.com showed steady growth. The month ended with nhsgp-online.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    NHS GP Near You https://www.gpathand.nhs.uk

    Register With GP Near You — 24/7 Virtual Consultations – Access healthcare anytime. Day, night, evenings and weekends

  2. 2
    St John & Elizabeth Hospital - Private London Hospital https://www.hje.org.uk

    Our Private Hospital Is Known For Its Calming & Friendly Atmosphere - Search Our Services

  3. 3
    Walk In Clinic In London https://www.londondoctorsclinic.co.uk › walk-in-clinic › london

    Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...

  4. 4
    GP Registration - Find a GP https://www.nhsgp-online.uk

    We Know Getting To Your Local GP Practice Isn’t Always Easy If You Have A Busy Schedule. You Can Now Have An Online GP At Your Fingertips...

  5. 5
    Online GP Registration https://www.pharmacy2u.co.uk › prescriptions › nhs

    Register Today — UK's Largest Online Pharmacy. Get Your NHS Prescriptions Delivered To Anywhere In The UK.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, themes of accessibility and convenience dominate. NHS GP Near You emphasizes 24/7 virtual consultations, while St John & Elizabeth Hospital highlights a calming atmosphere. London Doctors Clinic offers fast, easy bookings, and Pharmacy2U focuses on nationwide prescription delivery.

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