UK Healthcare & Medical Hospitals - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.6505390933
62.3494609067
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 3%
Navigational 2%
Seasonal 0%
Local 13%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spirehealthcare.com 26.13
nuffieldhealth.com 10.61
medexpress.co.uk 7.37
londondoctorsclinic.co.uk 5.23
newvictoria.co.uk 2.5
hcahealthcare.co.uk 2.05
benenden.co.uk 1.78
circlehealthgroup.co.uk 1.75
vitality.co.uk 1.63
bupa.co.uk 1.6
others 39.35
  • spirehealthcare.com - 26.13%
  • nuffieldhealth.com - 10.61%
  • medexpress.co.uk - 7.37%
  • londondoctorsclinic.co.uk - 5.23%
  • newvictoria.co.uk - 2.5%
  • hcahealthcare.co.uk - 2.05%
  • benenden.co.uk - 1.78%
  • circlehealthgroup.co.uk - 1.75%
  • vitality.co.uk - 1.63%
  • bupa.co.uk - 1.6%
  • others - 39.35%

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In the healthcare PPC landscape, Spire Healthcare leads with 26.13% click share, followed by Nuffield Health at 10.61%. Others collectively dominate with 39.35%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk londondoctorsclinic.co.uk vitality.co.uk spirehealthcare.com axahealth.co.uk nuffieldhealth.com bupa.co.uk myjuniper.co.uk dronline.uk circlehealthgroup.co.uk
2026/09/01 0.05% 3.96% 11.26% 5.74% 4.65% 11.15% 1.91% 1.63% 6.88% 2.37%
2026/09/02 0.25% 5.52% 10.21% 6.33% 3.4% 8.57% 1.79% 6% 6.18% 2.52%
2026/09/03 0.14% 4.55% 11.93% 5.86% 3.75% 6.99% 2.05% 4.49% 5.06% 2.45%
2026/09/04 0.04% 5.91% 10.74% 5.77% 3.33% 6.3% 3.21% 5.2% 4.09% 2.26%
2026/09/05 2.92% 2.47% 10.06% 14.37% 5.98% 8.39% 3.53% 4.9% 3.67% 3.29%
2026/09/06 0.32% 3.03% 9.68% 13.23% 4.36% 8.66% 5.81% 4.63% 3.56% 2.24%
2026/09/07 0.17% 3.45% 8.26% 7.33% 3.99% 9.83% 6.27% 4.34% 3.99% 2.98%
2026/09/08 2.14% 4.41% 8.07% 8.63% 3.34% 8.95% 5.78% 3.42% 3.68% 2.78%
2026/09/09 0.13% 3.86% 8.28% 8.24% 2.65% 7.3% 4.98% 3.85% 4.24% 3.11%
2026/09/10 0.1% 4.56% 8.61% 8.05% 5.61% 7.63% 4.98% 3.82% 2.97% 2.5%
2026/09/11 7.67% 6.28% 9.6% 7.63% 3.61% 7.99% 5.33% 4.27% 2.35% 1.55%
2026/09/12 0.19% 6.14% 8.92% 8.5% 6.98% 8.23% 3.91% 1.89% 3.21% 1.88%
2026/09/13 0.08% 6.7% 11.15% 8.09% 7.51% 6.57% 2.85% 5.15% 2.35% 1.5%
2026/09/14 5.17% 8.08% 8.45% 6.45% 3.21% 6.4% 2.92% 5.24% 2.52% 1.9%
2026/09/15 2.11% 6.62% 9.03% 6.9% 3.94% 8.04% 4.07% 4.05% 3.16% 1.8%
2026/09/16 6.89% 4.45% 7.38% 6.26% 2.84% 7.99% 5.86% 3.39% 2.51% 2.06%
2026/09/17 4.24% 6.44% 7.16% 7.81% 4.38% 6.35% 5.73% 4.62% 2.18% 2.51%
2026/09/18 7.05% 4.28% 7.63% 6.76% 2.57% 5.89% 8.2% 4.67% 2.05% 1.91%
2026/09/19 6.32% 4.67% 8% 8.67% 5.73% 5.67% 9.35% 4.32% 2.12% 1.52%
2026/09/20 9.75% 3.37% 9.53% 9.59% 2.37% 6.14% 7.24% 5.05% 1.42% 1.67%
2026/09/21 7.02% 4.72% 9.19% 7.51% 3.12% 6.65% 5.84% 4.23% 1.18% 1.64%
2026/09/22 6.89% 6.56% 9.05% 7% 2.18% 5.45% 6.13% 4.21% 1.04% 1.41%
2026/09/23 7.66% 3.92% 9.95% 6.58% 0.67% 5.11% 5.27% 2.26% 0.81% 0.93%
2026/09/24 9.5% 5.48% 9.06% 6.87% 1.48% 4.78% 4.59% 1.73% 0.96% 1.05%
2026/09/25 13.53% 6.19% 7.47% 6.34% 1.29% 5.68% 5.03% 1.53% 0.75% 1.12%
2026/09/26 12.61% 4.4% 6.86% 6.96% 6.16% 5.19% 7.87% 3.57% 0.93% 1.1%
2026/09/27 10.14% 5.64% 8.55% 9.21% 5.48% 5.9% 1.31% 3.1% 1.21% 1.46%
2026/09/28 14.52% 6.55% 7.66% 8.52% 3.16% 6.15% 3.21% 3.12% 0.72% 1.32%
2026/09/29 14.48% 7.45% 6.3% 9.45% 3.5% 5.16% 4.91% 2.82% 1.2% 1.4%
2026/09/30 9.41% 8.08% 7.36% 6.93% 6.21% 5.33% 4.4% 3.58% 1.26% 1.17%
  • medexpress.co.uk
  • londondoctorsclinic.co.uk
  • vitality.co.uk
  • spirehealthcare.com
  • axahealth.co.uk
  • nuffieldhealth.com
  • bupa.co.uk
  • myjuniper.co.uk
  • dronline.uk
  • circlehealthgroup.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, MedExpress.co.uk’s PPC spend surged mid-month, peaking at 14.52% on the 28th. Meanwhile, Vitality.co.uk maintained a steady presence, ending at 7.36%. SpireHealthcare.com saw fluctuations, closing at 6.93%. Overall, MedExpress.co.uk dominated the month’s PPC landscape.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 286
2026/09/02 307
2026/09/03 317
2026/09/04 329
2026/09/05 339
2026/09/06 379
2026/09/07 361
2026/09/08 352
2026/09/09 348
2026/09/10 347
2026/09/11 335
2026/09/12 317
2026/09/13 294
2026/09/14 297
2026/09/15 315
2026/09/16 329
2026/09/17 328
2026/09/18 354
2026/09/19 369
2026/09/20 365
2026/09/21 380
2026/09/22 364
2026/09/23 344
2026/09/24 341
2026/09/25 349
2026/09/26 337
2026/09/27 323
2026/09/28 337
2026/09/29 336
2026/09/30 328

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September saw a dynamic shift in distinct advertisers, starting at 286 and peaking at 380 mid-month. The month concluded with a slight decline, ending at 328.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 8.99%
gpathand.nhs.uk 0.94%
spamedica.co.uk 0.88%
thelondonclinic.co.uk 0.87%
onlineclinic.co.uk 0.73%
circlehealthgroup.co.uk -0.85%
nhsgp.net -1.09%
dronline.uk -1.31%
newvictoria.co.uk -1.5%
nuffieldhealth.com -3.13%

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Medexpress.co.uk surged with an 8.99% click share increase, while nuffieldhealth.com dropped by 3.13%.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date spirehealthcare.com londondoctorsclinic.co.uk medexpress.co.uk nuffieldhealth.com myjuniper.co.uk gpathand.nhs.uk circlehealthgroup.co.uk hcahealthcare.co.uk vitality.co.uk dronline.uk
2026/09/01 7.73% 5.95% 0.05% 7.69% 1.51% 1.74% 2.46% 1.73% 2.98% 9.55%
2026/09/02 8.16% 6.46% 0.28% 5.78% 5.5% 0.06% 2.78% 2.46% 3.75% 8.23%
2026/09/03 7.94% 6.95% 0.13% 5.09% 4.31% 1.08% 2.61% 1.41% 2.79% 6.65%
2026/09/04 8.57% 8.95% 0.04% 4.93% 5.25% 0.01% 3.66% 1.58% 4.15% 3.73%
2026/09/05 21.65% 2.74% 1.22% 6.63% 4.98% 0.01% 4.75% 1.09% 3.8% 3.32%
2026/09/06 19.3% 3.65% 0.32% 6.61% 4.69% 0.99% 3.55% 1.22% 3.18% 3.05%
2026/09/07 9.79% 4.26% 0.2% 7.28% 4.57% 2.28% 3.7% 1.51% 3.82% 4.56%
2026/09/08 11.73% 6.7% 2% 6.75% 3.52% 0.03% 3.61% 3.03% 2.38% 3.5%
2026/09/09 11.84% 4.74% 0.17% 5.42% 3.86% 0.23% 4.15% 2.67% 2.54% 4.38%
2026/09/10 12.72% 6.38% 0.11% 6.04% 4.25% 0.5% 3.29% 3.27% 2.26% 2.85%
2026/09/11 12.56% 9.64% 3.43% 6.36% 4.78% 0.07% 2.08% 1.65% 2.85% 2.21%
2026/09/12 12.99% 8.39% 0.22% 5.69% 1.93% 1.37% 3.56% 1.7% 2.18% 4.57%
2026/09/13 11.82% 9.29% 0.1% 4.46% 5.13% 0.12% 1.82% 2.97% 2.39% 1.85%
2026/09/14 9.31% 10.74% 2.48% 4.38% 5.26% 0.1% 2.25% 2.45% 2.43% 1.75%
2026/09/15 9.71% 10.39% 1.06% 5.58% 4.06% 0.3% 1.83% 1.95% 2.52% 3.92%
2026/09/16 10.12% 5.97% 4.53% 6.76% 3.48% 4.03% 2.62% 2.17% 1.89% 2.82%
2026/09/17 11.54% 8.97% 4.13% 4.8% 4.73% 0.23% 3.02% 3.19% 1.53% 1.78%
2026/09/18 10% 5.9% 5.29% 4.59% 4.87% 3.14% 2.09% 5.26% 1.91% 1.98%
2026/09/19 13.44% 6.69% 4.7% 4.38% 4.49% 1.97% 1.81% 3.06% 2.45% 2.44%
2026/09/20 15.34% 4.56% 5.97% 5.17% 5.43% 0.22% 1.85% 1.82% 3.73% 0.96%
2026/09/21 11.66% 7.22% 5.17% 5.32% 4.21% 1.04% 1.92% 1.69% 3.28% 0.78%
2026/09/22 10.78% 9.42% 5.04% 4.37% 4.71% 1.13% 1.73% 1.79% 2.88% 0.73%
2026/09/23 10.03% 5.17% 6.45% 3.87% 2.29% 1.11% 0.98% 2.22% 2.91% 0.55%
2026/09/24 9.98% 7.2% 7.33% 3.51% 1.76% 2.65% 1.16% 1.64% 2.18% 0.63%
2026/09/25 8.91% 9.97% 8.83% 4.18% 1.59% 1.26% 1.15% 3.28% 2.26% 0.44%
2026/09/26 11.36% 5.96% 9.47% 4.15% 4% 7.92% 1.41% 1.22% 1.68% 0.59%
2026/09/27 13.87% 7.49% 7.55% 4.36% 3.02% 4.15% 2.81% 1.33% 3.02% 0.96%
2026/09/28 13.66% 9.19% 8.87% 4.61% 3.2% 3.5% 2.17% 1.44% 2.58% 0.46%
2026/09/29 15.26% 10.4% 8.41% 4.12% 2.89% 3.16% 1.64% 2.55% 1.6% 1.49%
2026/09/30 10.93% 10.05% 6.17% 4.21% 3.68% 2.32% 2.12% 1.83% 1.73% 0.93%
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • medexpress.co.uk
  • nuffieldhealth.com
  • myjuniper.co.uk
  • gpathand.nhs.uk
  • circlehealthgroup.co.uk
  • hcahealthcare.co.uk
  • vitality.co.uk
  • dronline.uk

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Spire Healthcare’s impression share surged mid-month, peaking at 21.65% on September 5th, before stabilizing around 10-15%. London Doctors Clinic saw fluctuations, ending at 10.05%. MedExpress climbed steadily, finishing at 6.17%. Nuffield Health’s share declined, closing at 4.21%. MyJuniper’s share varied, ending at 3.68%. GP at Hand peaked on September 26th at 7.92%, then dropped. Circle Health Group’s share fluctuated, closing at 2.12%. HCA Healthcare’s share remained low, ending at 1.83%. Vitality’s share decreased, finishing at 1.73%. DrOnline’s share declined throughout the month, ending at 0.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    Online Doctor UK | Appointments & Prescriptions with a UK GP https://www.dronline.uk

    Speak with an online doctor and get prompt treatment from a qualified GP. Reliable and trusted online healthcare in the UK.

  2. 2
    Walk In Clinic In London https://www.londondoctorsclinic.co.uk

    Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...

  3. 3
    MedExpress Online Pharmacy - UK's Leading Weight Loss Meds https://www.medexpress.co.uk/

    MedExpress Online Pharmacy. GPhC & CQC Regulated. At MedExpress, We Take A Transparent...

  4. 4
    Discreet, Next Day Delivery | 60% Off: Limited Time Offer https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £64* and various discounts over 6 months. Limited time only. No GP or pharmacy visits, just a quick online consultation. Treatment delivered to you. #1 Medical Weight Loss.

  5. 5
    Pharmacy2U Online Doctor - UK's Largest Digital Pharmacy https://www.pharmacy2u.co.uk/weight-loss/service

    Pharmacy2U Group - Serving 2m Patients. The Nation's Largest Online Pharmacy. Lower Prices...

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In the competitive landscape of online healthcare, five top-performing PPC ads reveal distinct themes and messaging. DrOnline.uk emphasizes trusted, reliable online GP consultations. LondonDoctorsClinic.co.uk highlights convenience with weekend availability for private GP appointments. MedExpress.co.uk and MyJuniper.co.uk focus on weight loss solutions, with MedExpress promoting transparency and regulation, while MyJuniper offers discreet, discounted delivery. Pharmacy2U.co.uk stands out as the UK’s largest digital pharmacy, serving millions with competitive pricing.

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