UK Healthcare & Medical Hospitals - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6851377298
78.3148622702
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 21%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
nuffieldhealth.com 19.58
spirehealthcare.com 9
nhsgp-online.uk 5.68
hje.org.uk 4.14
gpathand.nhs.uk 4.11
londondoctorsclinic.co.uk 4.06
thelondonclinic.co.uk 2.74
hcahealthcare.co.uk 2.56
bupa.co.uk 2.34
medexpress.co.uk 1.6
others 44.19
  • nuffieldhealth.com - 19.58%
  • spirehealthcare.com - 9%
  • nhsgp-online.uk - 5.68%
  • hje.org.uk - 4.14%
  • gpathand.nhs.uk - 4.11%
  • londondoctorsclinic.co.uk - 4.06%
  • thelondonclinic.co.uk - 2.74%
  • hcahealthcare.co.uk - 2.56%
  • bupa.co.uk - 2.34%
  • medexpress.co.uk - 1.6%
  • others - 44.19%

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Nuffield Health leads with 19.58% click share, followed by Spire Healthcare at 9%. Others dominate with 44.19%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gpathand.nhs.uk nhsgp-online.uk bupa.co.uk spirehealthcare.com londondoctorsclinic.co.uk nuffieldhealth.com vitality.co.uk axahealth.co.uk dronline.uk hcahealthcare.co.uk
2026/02/01 10.53% 3.16% 4.13% 3.42% 4.07% 5.7% 4.58% 4.4% 3.58% 1%
2026/02/02 10.41% 11.51% 2.23% 2.18% 4.07% 4.67% 3.9% 4.54% 2.41% 1.75%
2026/02/03 4.01% 10.1% 3.84% 1.67% 4.5% 3.59% 2.95% 2.34% 3.8% 3.56%
2026/02/04 5.2% 8.89% 4.25% 2.55% 4.14% 4.91% 2.93% 2.79% 4.15% 3.28%
2026/02/05 6.71% 9.14% 4.06% 2.92% 4.28% 5.05% 3.36% 2.44% 3.9% 2.07%
2026/02/06 5.33% 10.08% 4.65% 2.58% 4% 5.21% 3.23% 3.1% 3.74% 2.25%
2026/02/07 6.72% 5.07% 3.23% 4.66% 4.49% 5.24% 4.19% 4.45% 3.58% 2.43%
2026/02/08 7.21% 5.54% 3.57% 3.47% 4.4% 5.85% 3.42% 3.55% 3.42% 2.34%
2026/02/09 4.93% 8.66% 4.08% 2.46% 5.49% 5.89% 3.35% 2.92% 2.95% 2.94%
2026/02/10 3.56% 7.13% 4.77% 2.05% 4.11% 5.65% 3.2% 2.65% 3.81% 2.93%
2026/02/11 6.91% 9.09% 4.2% 3.06% 4.38% 5.63% 2.63% 3.51% 3.03% 3.23%
2026/02/12 3.03% 8.11% 4.4% 3.69% 3.66% 5.39% 3.1% 2.11% 3.16% 2.66%
2026/02/13 5.29% 9.99% 4.61% 2.56% 3.96% 5.17% 3.21% 3.07% 3.71% 2.23%
2026/02/14 6.61% 4.99% 3.18% 4.67% 4.41% 5.15% 4.12% 4.4% 3.55% 2.39%
2026/02/15 7.14% 5.49% 3.55% 3.45% 4.36% 5.8% 3.38% 3.52% 3.39% 2.32%
2026/02/16 4.78% 10.47% 3.97% 2.39% 5.33% 5.72% 3.26% 2.84% 2.86% 2.85%
2026/02/17 4.67% 10.94% 3% 1.51% 4.37% 5.33% 3.07% 2.33% 1.64% 2.1%
2026/02/18 5.24% 10.8% 4.65% 3.52% 3.25% 3.4% 3.08% 2.65% 3.02% 3.16%
2026/02/19 9.47% 12.09% 3.98% 3.52% 3.24% 2.98% 3.07% 1.51% 3.34% 3.29%
2026/02/20 5.05% 9.74% 4.38% 3.27% 3.97% 1.09% 3.19% 1.95% 3.26% 3.35%
2026/02/21 9.92% 6.07% 5.51% 4.16% 4.2% 3.06% 3.27% 3.48% 4.63% 1.73%
2026/02/22 10.04% 7.68% 4.93% 3.97% 4.27% 2.6% 2.91% 2.99% 3.62% 2.29%
2026/02/23 5.87% 12.24% 4.49% 3.49% 4.16% 2.92% 3.12% 2.31% 3.27% 1.77%
2026/02/24 6.63% 12.25% 4.14% 2.27% 4.97% 3.94% 1.98% 2.04% 2.9% 2.24%
2026/02/25 4.39% 10.27% 3.37% 3.44% 4.68% 3.19% 2.01% 2.1% 2.98% 2.84%
2026/02/26 5.9% 9.02% 5.23% 2.5% 3.66% 3.37% 2.51% 2.68% 2.69% 1.94%
2026/02/27 6.32% 6.34% 5.91% 2.25% 2.86% 3% 2.77% 2.09% 2.63% 2.21%
2026/02/28 10.97% 7.41% 5.37% 4.03% 3.41% 3.17% 2.7% 2.42% 2.24% 1.53%
  • gpathand.nhs.uk
  • nhsgp-online.uk
  • bupa.co.uk
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • vitality.co.uk
  • axahealth.co.uk
  • dronline.uk
  • hcahealthcare.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, nhsgp-online.uk led PPC spend, peaking mid-month. Gpathand.nhs.uk fluctuated, ending strong. Bupa.co.uk and spirehealthcare.com showed steady trends. Londondoctorsclinic.co.uk maintained consistency, while nuffieldhealth.com dipped. Vitality.co.uk and axahealth.co.uk had minor variations. Dronline.uk and hcahealthcare.co.uk remained stable.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 421
2026/02/02 416
2026/02/03 433
2026/02/04 433
2026/02/05 440
2026/02/06 443
2026/02/07 441
2026/02/08 434
2026/02/09 433
2026/02/10 423
2026/02/11 433
2026/02/12 427
2026/02/13 443
2026/02/14 441
2026/02/15 434
2026/02/16 433
2026/02/17 387
2026/02/18 407
2026/02/19 405
2026/02/20 382
2026/02/21 370
2026/02/22 379
2026/02/23 426
2026/02/24 424
2026/02/25 407
2026/02/26 400
2026/02/27 369
2026/02/28 400

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February began with 421 advertisers, peaking at 443 mid-month. A decline followed, ending with 400. The month showcased dynamic shifts, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 2.67%
hje.org.uk 1.66%
nhsgp-online.uk 1.33%
spirehealthcare.com 1.1%
gpathand.nhs.uk 0.66%
operabeds.com -0.19%
london-gynaecology.com -0.21%
harleystreetskinclinic.com -0.28%
drdropin.uk -0.31%
nuffieldhealth.com -8.93%

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Medexpress.co.uk surged with a 2.67% click share increase, while nuffieldhealth.com faced an 8.93% decline.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gpathand.nhs.uk nhsgp-online.uk spirehealthcare.com londondoctorsclinic.co.uk nuffieldhealth.com myjuniper.co.uk hje.org.uk privatemedicalclinic.com hcahealthcare.co.uk thelondonclinic.co.uk
2026/02/01 9.64% 3.4% 4.7% 5.9% 7.06% 3.93% 1.58% 0.91% 1.03% 1.89%
2026/02/02 9.29% 13.27% 2.63% 5.3% 5.11% 2.57% 1.61% 1.19% 2.04% 2.25%
2026/02/03 3.46% 11.91% 2.1% 5.96% 4.35% 2.6% 1.41% 1.91% 3.99% 2.78%
2026/02/04 5.32% 11.13% 2.94% 5.75% 5.76% 2.99% 1.67% 1.97% 3.46% 1.79%
2026/02/05 6.44% 11.21% 3.42% 5.63% 5.55% 3.69% 1.54% 1.48% 3.02% 3.11%
2026/02/06 4.55% 11.06% 3.09% 5.69% 6.46% 2.54% 1.46% 1.79% 3.07% 3.33%
2026/02/07 7.56% 7.16% 5.89% 5.85% 5.99% 3.3% 1.3% 1.22% 2.65% 3.05%
2026/02/08 7.97% 7.42% 4.41% 6% 6.66% 3.17% 1.33% 1.19% 2.17% 1.84%
2026/02/09 5.01% 14.38% 2.68% 7.1% 6.49% 2.03% 1.41% 1.19% 3.29% 2.79%
2026/02/10 5.18% 9.52% 2.17% 5.77% 6.52% 1.79% 2.94% 1.39% 3.28% 1.64%
2026/02/11 6.25% 11.86% 3.65% 5.58% 7.03% 3.02% 1.88% 1.21% 4.02% 1.68%
2026/02/12 4.82% 10.28% 4.55% 4.62% 6.45% 3.33% 2.35% 1.25% 3.18% 2.45%
2026/02/13 4.55% 11.06% 3.09% 5.69% 6.46% 2.54% 1.46% 1.79% 3.07% 3.33%
2026/02/14 7.56% 7.16% 5.89% 5.85% 5.99% 3.3% 1.3% 1.22% 2.65% 3.05%
2026/02/15 7.97% 7.42% 4.41% 6% 6.66% 3.17% 1.33% 1.19% 2.17% 1.84%
2026/02/16 5.01% 14.38% 2.68% 7.1% 6.49% 2.03% 1.41% 1.19% 3.29% 2.79%
2026/02/17 5.89% 12.92% 2.17% 5.96% 6.14% 1.53% 1.69% 2.1% 3.6% 2.45%
2026/02/18 6.01% 12.62% 3.81% 4.39% 2.95% 3.24% 2.52% 1.51% 4.19% 2.65%
2026/02/19 7.45% 13.41% 4.37% 4.52% 3.03% 3.66% 3.17% 1.51% 3.95% 1.4%
2026/02/20 5.67% 12.67% 3.75% 4.68% 1.23% 3.65% 2.53% 2.47% 3.99% 2.89%
2026/02/21 10.79% 9.16% 4.91% 5.32% 3.19% 4.47% 2.47% 2.2% 2.21% 1.78%
2026/02/22 9.52% 9.55% 4.76% 5.5% 3.37% 3.25% 2.16% 1.33% 2.71% 1.97%
2026/02/23 5.8% 13.52% 3.84% 5.64% 3.98% 1.76% 2.27% 1.58% 1.93% 1.66%
2026/02/24 5.98% 14.81% 2.51% 6.18% 4.38% 2.83% 2.1% 2.5% 2.89% 1.84%
2026/02/25 4.9% 12.4% 3.74% 5.71% 3.36% 4.5% 2.38% 2.86% 2.93% 2.07%
2026/02/26 5.89% 12.57% 2.85% 4.47% 3.84% 4.52% 2.99% 3.54% 2.57% 3.7%
2026/02/27 5.78% 8.95% 2.59% 3.81% 3.24% 5.06% 2.41% 2.76% 3.03% 1.26%
2026/02/28 11.28% 10.28% 4.99% 4.43% 3.57% 3.2% 2.92% 2.58% 1.62% 0.64%
  • gpathand.nhs.uk
  • nhsgp-online.uk
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • myjuniper.co.uk
  • hje.org.uk
  • privatemedicalclinic.com
  • hcahealthcare.co.uk
  • thelondonclinic.co.uk

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In February 2026, nhsgp-online.uk led with a strong impression share, peaking mid-month. gpathand.nhs.uk showed fluctuations, ending with a notable rise. Spirehealthcare.com and londondoctorsclinic.co.uk maintained moderate shares, while privatemedicalclinic.com and hcahealthcare.co.uk had lower visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    NHS GP Near You https://www.gpathand.nhs.uk › nhs_gp › near_you

    Nearest GP | GP at hand — Register today with GP at hand for fast & quality care with our 5 locations in London. Same-day...

  2. 2
    Private GP In London | 7 Days A Week - Book Online https://www.londondoctorsclinic.co.uk › private › gp

    Private Doctors Rated 4.4/5 On Feefo. Book Online Now For A Same Day Appointment.

  3. 3
    See a Private GP in London https://myhealthcareclinic.com › private › medical_care

    From Just £59 For New Patients — Book a private GP appointment today & experience exceptional care from MyHealthcare Clinic

  4. 4
    Find GP in Your Area https://www.nhsgp-online.uk

    Find a Practice Near You — Here At NHS GP, We Are An Online And Face-to-face GP Practice.

  5. 5
    Private GP, Anytime, Anywhere - Usually Seen Within 2 hours https://www.thelondonclinic.co.uk

    In-person clinics, telephone consultations & at-home visits are all available.

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In the bustling healthcare landscape of London, five top-performing PPC ads paint a vivid picture of accessibility and quality. “NHS GP Near You” emphasizes convenience with multiple locations, while “Private GP In London” highlights flexibility and high ratings. “See a Private GP in London” offers affordability, and “Find GP in Your Area” combines online and face-to-face options. Lastly, “Private GP, Anytime, Anywhere” promises swift service within two hours. Each ad uniquely addresses the diverse needs of patients seeking timely and reliable care.

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