US Healthcare & Medical Nursing - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.2494034889
58.7505965111
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
growtherapy.com 10.55
zocdoc.com 7.8
betterhelp.com 4.55
simplenursing.com 4.03
headway.co 3.79
marchofdimes.org 3.39
care.com 2.85
shiftkey.com 2.45
rula.com 2.19
talkiatry.com 2.1
others 56.3
  • growtherapy.com - 10.55%
  • zocdoc.com - 7.8%
  • betterhelp.com - 4.55%
  • simplenursing.com - 4.03%
  • headway.co - 3.79%
  • marchofdimes.org - 3.39%
  • care.com - 2.85%
  • shiftkey.com - 2.45%
  • rula.com - 2.19%
  • talkiatry.com - 2.1%
  • others - 56.3%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 56.3% click share, while growtherapy.com leads individual advertisers at 10.55%. Zocdoc.com follows with 7.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date growtherapy.com headway.co betterhelp.com wgu.edu zocdoc.com forbes.com chamberlain.edu care.com rula.com talkiatry.com
2026/05/01 12.92% 2.1% 4.16% 0.88% 4.14% 4.63% 4.38% 1.57% 4.01% 1.31%
2026/05/02 15.28% 1.9% 3.01% 1.72% 4.05% 3.09% 5.05% 1.2% 2.87% 1.02%
2026/05/03 9.1% 3.48% 5.5% 1.88% 4.65% 2.14% 5.46% 1.6% 2.11% 2.38%
2026/05/04 13.76% 3.58% 4.89% 1.82% 5.01% 2.51% 5.24% 1.97% 2.07% 1.24%
2026/05/05 14.62% 3.07% 4.52% 1.37% 10.63% 1.02% 3.73% 2.42% 3.11% 2.56%
2026/05/06 16.78% 4.31% 5.31% 0.8% 10.43% 2.39% 3.51% 2.29% 0.58% 2.8%
2026/05/07 11.2% 5.61% 9.37% 1.84% 8.02% 1.92% 4.32% 2.14% 1.93% 0.65%
2026/05/08 13.66% 3.59% 6.69% 1.74% 8.49% 1.55% 3.1% 1.95% 4.71% 2.19%
2026/05/09 12.46% 4.35% 6.92% 1.6% 9.92% 3.07% 2.15% 1.57% 2.89% 3.58%
2026/05/10 13.35% 4.87% 8.25% 1.11% 5.68% 1.16% 3.27% 1.78% 1.3% 1.13%
2026/05/11 12.52% 4.26% 5.65% 1.79% 6.24% 2.53% 3.94% 1.58% 3.69% 2.07%
2026/05/12 11.79% 4.03% 7.68% 2.44% 10.56% 3.08% 3.94% 1.96% 2.29% 2.46%
2026/05/13 14.43% 3.84% 8.63% 1.18% 9.56% 2.53% 2.63% 2.21% 2.48% 4.25%
2026/05/14 13.82% 2.23% 8.28% 2.48% 7.64% 1.68% 2.11% 2.55% 1.98% 1.55%
2026/05/15 13.57% 3.56% 6.64% 1.73% 8.43% 1.54% 3.08% 1.94% 4.67% 2.18%
2026/05/16 14.1% 3.55% 4.73% 0.58% 5.74% 3.88% 4.84% 2.33% 4.85% 2.39%
2026/05/17 11.83% 2.27% 3.64% 1.32% 9.1% 3.51% 2.93% 1.68% 2.14% 0.98%
2026/05/18 20.21% 3.32% 2.79% 2.61% 7.87% 2.25% 2.17% 1.12% 2.27% 1.7%
2026/05/19 16.13% 3.17% 4.62% 2.59% 13.5% 2.99% 2.4% 1.31% 5.41% 2.36%
2026/05/20 10.42% 4.45% 3.18% 2.47% 9.97% 1.74% 2.2% 1.84% 1.79% 2.09%
2026/05/21 19.34% 3.51% 4.28% 1.22% 9.28% 1.85% 3% 2.17% 3.66% 1.08%
2026/05/22 16.39% 5.24% 4.27% 2.01% 5.17% 0.6% 2.96% 2.18% 2.11% 5.7%
2026/05/23 16.27% 7.76% 5.1% 2.56% 6.44% 1.46% 3.51% 2.26% 1.36% 2.07%
2026/05/24 9.13% 7.54% 5.13% 4.84% 3.91% 1.91% 4.55% 2.15% 2.1% 1.86%
2026/05/25 13.64% 4.7% 5.29% 4.59% 8.56% 2.89% 4% 1.57% 5.33% 1.69%
2026/05/26 15.27% 6.82% 4.83% 2.94% 7.75% 2.78% 3.57% 2.07% 2.22% 1.89%
2026/05/27 13.28% 7.4% 5.26% 2.81% 11.81% 2.75% 2.93% 1.99% 3.1% 1.2%
2026/05/28 9.53% 8.24% 4.74% 2.23% 8.56% 3.24% 3.33% 1.59% 4.32% 2.59%
2026/05/29 14.6% 7.71% 4.6% 1.67% 7.49% 2.26% 2% 2.6% 2.84% 2.11%
2026/05/30 12.92% 6.13% 5.96% 3.68% 3.76% 2.88% 1.54% 2.04% 1.15% 2.07%
2026/05/31 9.04% 8.41% 5.96% 4.8% 4.19% 3.98% 2.63% 2.01% 1.9% 0.84%
  • growtherapy.com
  • headway.co
  • betterhelp.com
  • wgu.edu
  • zocdoc.com
  • forbes.com
  • chamberlain.edu
  • care.com
  • rula.com
  • talkiatry.com

Copyright © Adthena. All rights reserved.

In May 2026, Growtherapy.com led with fluctuating spend, peaking at 20.21%. Headway.co saw a steady rise, ending at 8.41%. Betterhelp.com maintained moderate growth, closing at 5.96%. Zocdoc.com experienced volatility, finishing at 4.19%.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 366
2026/05/02 374
2026/05/03 394
2026/05/04 407
2026/05/05 417
2026/05/06 393
2026/05/07 383
2026/05/08 393
2026/05/09 378
2026/05/10 421
2026/05/11 468
2026/05/12 451
2026/05/13 438
2026/05/14 443
2026/05/15 393
2026/05/16 462
2026/05/17 449
2026/05/18 428
2026/05/19 424
2026/05/20 402
2026/05/21 446
2026/05/22 452
2026/05/23 428
2026/05/24 447
2026/05/25 472
2026/05/26 481
2026/05/27 492
2026/05/28 482
2026/05/29 474
2026/05/30 489
2026/05/31 469

Copyright © Adthena. All rights reserved.

May began with 366 advertisers, peaking at 492 by month’s end. Mid-month fluctuations stabilized, culminating in a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headway.co 1.66%
hcahealthcare.com 0.59%
shiftkey.com 0.57%
growtherapy.com 0.55%
south.edu 0.54%
helloalma.com -0.45%
brightside.com -0.57%
cshs.org -0.59%
regain.us -1.3%
betterhelp.com -1.35%

Copyright © Adthena. All rights reserved.

Headway.co surged with a 1.66% click share increase, while betterhelp.com dropped by 1.35%. HCA Healthcare and ShiftKey also saw positive gains, contrasting with declines for regain.us and cshs.org.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date growtherapy.com headway.co betterhelp.com marchofdimes.org zocdoc.com shiftkey.com forbes.com care.com rula.com talkiatry.com
2026/05/01 10.53% 1.68% 3.53% 4.79% 3.62% 2.08% 3.4% 1.79% 4.72% 1.27%
2026/05/02 13.67% 1.78% 2.6% 4.62% 3.41% 2.79% 2.31% 0.98% 3.55% 1.21%
2026/05/03 8.64% 3.37% 5.33% 4.23% 4.03% 1.7% 1.49% 1.78% 2.12% 2.97%
2026/05/04 10.94% 3.23% 4.4% 3.64% 4.79% 2.6% 1.94% 2.01% 2.25% 1.64%
2026/05/05 13.94% 3.37% 4.19% 4.92% 7.76% 1.83% 1% 2.32% 3.65% 2.13%
2026/05/06 16.75% 4.07% 5.68% 4.35% 7.4% 2.01% 2.3% 2.39% 0.62% 2.6%
2026/05/07 10.91% 5.15% 8.16% 3.98% 6.76% 1.72% 1.37% 2.02% 2.23% 0.91%
2026/05/08 11.44% 2.94% 6.21% 5.83% 6.2% 1.88% 1.69% 1.95% 5.22% 2.57%
2026/05/09 10.86% 4.67% 6.97% 4.68% 8.47% 1.9% 2.11% 1.67% 2.77% 3.25%
2026/05/10 11.84% 4.5% 7.34% 4.07% 5.35% 2.39% 0.97% 1.64% 1.54% 1.42%
2026/05/11 11.97% 3.71% 4.47% 1.34% 5.62% 2.05% 1.72% 1.49% 3.55% 2.47%
2026/05/12 10.89% 3.83% 6.72% 2.82% 7.97% 2.59% 2.35% 1.54% 1.95% 2.95%
2026/05/13 13.87% 3.56% 7.34% 2.44% 7.77% 1.25% 2.14% 1.78% 2.58% 3.19%
2026/05/14 12.58% 1.99% 6.6% 2.6% 6.96% 2.2% 1.23% 2.17% 1.8% 1.64%
2026/05/15 11.44% 2.94% 6.21% 5.83% 6.2% 1.88% 1.69% 1.95% 5.22% 2.57%
2026/05/16 11.64% 2.64% 4.48% 4.18% 5.31% 1.55% 2.71% 2.08% 3.16% 2.56%
2026/05/17 9.79% 2.56% 2.99% 3.63% 6.95% 2.2% 2.93% 1.29% 1.94% 1.17%
2026/05/18 15.05% 2.97% 2.52% 3.73% 7.43% 2.13% 1.51% 1.08% 2.21% 1.91%
2026/05/19 14.17% 2.44% 4.49% 1.28% 9.54% 0.85% 2.48% 1.56% 4.3% 2.83%
2026/05/20 9.9% 3.95% 3% 4.02% 8.05% 2.54% 1.1% 2.35% 1.84% 1.5%
2026/05/21 18.05% 3.66% 4.47% 2.06% 9.31% 1.66% 1.12% 1.65% 2.4% 1.06%
2026/05/22 13.72% 3.86% 2.96% 4.52% 4.68% 2.86% 0.5% 2.11% 1.77% 5.01%
2026/05/23 13.44% 6.01% 4.47% 5.76% 5.16% 4.6% 1.05% 1.95% 1.59% 2.22%
2026/05/24 7.4% 6.05% 4.62% 4.59% 3.32% 2.68% 1.84% 2.09% 1.02% 2.18%
2026/05/25 12.66% 4.59% 4.76% 5.06% 6.86% 1.28% 1.9% 1.21% 2.79% 2.04%
2026/05/26 14.11% 6.43% 4.28% 4.02% 7.01% 2.18% 2.52% 2.11% 2.16% 2.39%
2026/05/27 11.61% 6.06% 4.86% 3.3% 7.98% 2.48% 2.34% 2.02% 2.02% 1.24%
2026/05/28 8.86% 7.86% 4.9% 3.94% 6.87% 3.04% 2.17% 1.67% 2.52% 3.05%
2026/05/29 12.53% 6.6% 4.34% 2.85% 4.58% 2.86% 1.51% 2.43% 2.02% 2.54%
2026/05/30 11.45% 4.63% 4.78% 4.34% 4.11% 3.78% 2.21% 2.13% 1.25% 1.8%
2026/05/31 8.24% 6.63% 5.22% 4.69% 3.6% 2.53% 2.52% 1.97% 1.89% 0.88%
  • growtherapy.com
  • headway.co
  • betterhelp.com
  • marchofdimes.org
  • zocdoc.com
  • shiftkey.com
  • forbes.com
  • care.com
  • rula.com
  • talkiatry.com

Copyright © Adthena. All rights reserved.

In May 2026, Growtherapy.com led with fluctuating impressions, peaking mid-month. Headway.co and Betterhelp.com showed steady growth, while Zocdoc.com surged late. Marchofdimes.org and Shiftkey.com had varied trends. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    In-Network Options Available | Average Session Rating: 4.9/5 https://www.betterhelp.com

    Work WIth a Therapist to Build Confidence in Your Choices – Reclaim Your Life In Therapy. Therapy Made Easy Online, Now With Insurance Options.

  2. 2
    Accepting New Patients - Appointments Within 48 Hours https://www.brightside.com/psychiatry

    Overcome Anxiety & Depression. Online Psychiatry & Therapy Now Available In Your Area

  3. 3
    In-Network Psychiatric Help | Online or In-Person https://www.growtherapy.com › insurance

    We accept insurance and our providers will guide you to medications covered by your plan.

  4. 4
    Managing Cholesterol - Understand Cholesterol Levels

    Lower LDL-C and Reduce the Risk of Another MI. Get Info on a Treatment Option That Lowers LDL-C & Reduce the Risk of Another MI or Stroke.

  5. 5
    Find A Rheumatologist Near You - See List Of Nearby PsA Doctors Prescription treatment website

    An Effective Appointment With Your Rheumatologist To Discuss Your Treatment Goals.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp shines with its promise of accessible therapy, boasting a 4.9/5 session rating. Brightside emphasizes swift access to mental health care, while Grow Therapy highlights insurance compatibility. RepathaHCP focuses on cholesterol management, and Rinvoq connects patients with rheumatologists.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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