US Education & Training Online Universities/E-Learning - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – US

Google AI Overview visibility for Education & Training Online Universities/E-Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.9134872012
62.0865127988
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 18.46
quizlet.com 14.89
udemy.com 6.41
coursera.org 5.16
asu.edu 3.16
devry.edu 2.88
phoenix.edu 2.59
pennfoster.edu 2.33
snhu.edu 2.17
masterclass.com 2.07
others 39.88
  • teacherspayteachers.com - 18.46%
  • quizlet.com - 14.89%
  • udemy.com - 6.41%
  • coursera.org - 5.16%
  • asu.edu - 3.16%
  • devry.edu - 2.88%
  • phoenix.edu - 2.59%
  • pennfoster.edu - 2.33%
  • snhu.edu - 2.17%
  • masterclass.com - 2.07%
  • others - 39.88%

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In the education PPC landscape, TeachersPayTeachers leads with 18.46% click share, followed by Quizlet at 14.89%. Others collectively hold 39.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date asu.edu devry.edu snhu.edu online.coloradotech.edu gcu.edu purdue.edu chamberlain.edu capella.edu nu.edu phoenix.edu
2026/02/01 6.58% 7.41% 7.77% 1.91% 1.07% 3.71% 2.26% 2.3% 3.16% 7.46%
2026/02/02 6.23% 8.85% 6.34% 2.11% 1.7% 1.3% 2.26% 1.98% 3.04% 9.07%
2026/02/03 7.93% 7.31% 6.69% 1.91% 2.15% 2.07% 2.46% 2.82% 2.56% 7.24%
2026/02/04 7.66% 7.9% 6.23% 2.19% 2.25% 2.18% 2.37% 3.1% 2.26% 7.37%
2026/02/05 7.55% 9.09% 5.23% 2.57% 2.4% 1.92% 2.13% 2.9% 2.33% 7.4%
2026/02/06 8.23% 7.72% 5.36% 1.53% 2.86% 1.92% 2.28% 2.08% 2.24% 7.13%
2026/02/07 7.55% 6.63% 5.81% 1.7% 2.34% 2.49% 2.26% 2.39% 2.86% 6.92%
2026/02/08 8.22% 5.94% 6.48% 2.14% 2.33% 2.77% 1.79% 2.04% 3.33% 7.11%
2026/02/09 8.7% 8.4% 4.98% 2.78% 2.87% 1.96% 1.68% 2.94% 3.13% 7.64%
2026/02/10 8.38% 9.61% 5.09% 3.34% 2.98% 1.74% 1.93% 2.09% 2.47% 7.69%
2026/02/11 8.32% 10.74% 5.03% 3.77% 3.31% 1.29% 2.43% 1.97% 2.28% 7.16%
2026/02/12 7.49% 9.03% 5.19% 2.55% 2.38% 1.91% 2.11% 2.87% 2.31% 7.34%
2026/02/13 8.18% 7.67% 5.33% 1.52% 2.85% 1.9% 2.26% 2.07% 2.22% 7.08%
2026/02/14 7.47% 6.55% 5.75% 1.68% 2.32% 2.47% 2.23% 2.37% 2.83% 6.84%
2026/02/15 8.14% 5.88% 6.41% 2.12% 2.3% 2.74% 1.78% 2.02% 3.29% 7.04%
2026/02/16 8.61% 8.32% 4.93% 2.75% 2.86% 1.95% 1.66% 2.91% 3.11% 7.58%
2026/02/17 9.8% 9.83% 5.85% 3.51% 3.11% 1.49% 1.73% 2.33% 2.31% 8.11%
2026/02/18 10.48% 9.02% 4.93% 2.77% 4.55% 1.12% 2.09% 2.19% 1.83% 8.31%
2026/02/19 9.35% 6.96% 6.24% 2.83% 4.86% 1.73% 2.44% 1.69% 1.41% 7.26%
2026/02/20 9.5% 8.33% 6.16% 2.43% 3.89% 1.11% 2.2% 1.64% 1.54% 7.75%
2026/02/21 10.02% 8.44% 6.51% 2.5% 3.73% 1.7% 2.47% 1.57% 1.69% 7.14%
2026/02/22 9.43% 7.98% 6.21% 1.96% 4.11% 1.51% 2.77% 1.92% 1.47% 7.7%
2026/02/23 8.89% 9.11% 6.49% 2.5% 2.46% 1.84% 2.86% 3.13% 1.52% 10.32%
2026/02/24 9.14% 9.91% 7.14% 2.22% 1.59% 2% 2.88% 3.25% 1.71% 9.12%
2026/02/25 9.26% 10.14% 6.6% 2.51% 2.23% 1.76% 2.57% 2.47% 1.64% 6.7%
2026/02/26 9.49% 10.21% 6.17% 2.67% 3.4% 1.69% 2.5% 1.99% 1.54% 6.87%
2026/02/27 9.5% 9.91% 6.15% 3.75% 3.85% 2.31% 2.45% 2.19% 1.38% 6%
2026/02/28 9.08% 8.95% 6.42% 4.68% 3.75% 2.89% 2.69% 2.18% 1.66% 0.46%
  • asu.edu
  • devry.edu
  • snhu.edu
  • online.coloradotech.edu
  • gcu.edu
  • purdue.edu
  • chamberlain.edu
  • capella.edu
  • nu.edu
  • phoenix.edu

Copyright © Adthena. All rights reserved.

In February 2026, ASU.edu’s PPC spend share rose steadily, peaking mid-month. Devry.edu fluctuated, ending strong. SNHU.edu remained stable, while online.coloradotech.edu and GCU.edu saw gradual increases. Phoenix.edu’s share dropped sharply by month’s end.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1396
2026/02/02 1421
2026/02/03 1387
2026/02/04 1405
2026/02/05 1388
2026/02/06 1362
2026/02/07 1363
2026/02/08 1370
2026/02/09 1398
2026/02/10 1355
2026/02/11 1386
2026/02/12 1388
2026/02/13 1362
2026/02/14 1363
2026/02/15 1370
2026/02/16 1398
2026/02/17 1282
2026/02/18 1313
2026/02/19 1259
2026/02/20 1273
2026/02/21 1232
2026/02/22 1318
2026/02/23 1343
2026/02/24 1337
2026/02/25 1271
2026/02/26 1229
2026/02/27 1221
2026/02/28 1217

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 1,396 and peaking at 1,421. Mid-month, numbers dipped to 1,282, ending at 1,217.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
quizlet.com 24.05%
chegg.com 0.58%
southuniversity.edu 0.16%
georgiacyber.org 0.1%
aws.amazon.com 0.08%
phoenix.edu -0.77%
coursera.org -0.79%
pennfoster.edu -1.12%
udemy.com -1.46%
teacherspayteachers.com -6.45%

Copyright © Adthena. All rights reserved.

Quizlet.com surged with a 24.05% click share increase, while TeachersPayTeachers.com dropped by 6.45%.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date quizlet.com teacherspayteachers.com devry.edu asu.edu coursera.org snhu.edu online.coloradotech.edu udemy.com nu.edu phoenix.edu
2026/02/01 0% 7.59% 5.4% 3.74% 2.69% 4.18% 1.62% 2.58% 3.01% 5.07%
2026/02/02 0% 3.55% 6.58% 4.21% 3.69% 3.66% 1.76% 2.05% 2.96% 6.23%
2026/02/03 0% 5.28% 5.39% 4.94% 2.93% 3.77% 1.91% 2.53% 2.58% 5.31%
2026/02/04 0% 3.88% 5.91% 4.73% 2.61% 3.61% 1.86% 2.22% 2.41% 5.12%
2026/02/05 0% 5.06% 6.69% 4.78% 2.63% 3.14% 2.2% 2.35% 2.17% 5.06%
2026/02/06 0% 4.29% 5.65% 5.13% 2.65% 3.33% 1.34% 1.89% 2.08% 5.16%
2026/02/07 0% 4.16% 4.9% 4.59% 2.46% 3.43% 1.58% 2.34% 2.84% 5.07%
2026/02/08 0% 4.27% 4.08% 4.82% 2.51% 3.9% 2.01% 2.32% 3.14% 4.82%
2026/02/09 0% 8.22% 5.95% 5.08% 2.3% 2.86% 2.36% 2.02% 3.03% 5.31%
2026/02/10 0% 5.71% 6.91% 5% 2.22% 2.9% 2.74% 2.06% 2.38% 5.2%
2026/02/11 6.73% 7.22% 7.28% 4.54% 1.81% 2.59% 2.75% 1.55% 2.06% 4.55%
2026/02/12 0% 5.06% 6.69% 4.78% 2.63% 3.14% 2.2% 2.35% 2.17% 5.06%
2026/02/13 0% 4.29% 5.65% 5.13% 2.65% 3.33% 1.34% 1.89% 2.08% 5.16%
2026/02/14 0% 4.16% 4.9% 4.59% 2.46% 3.43% 1.58% 2.34% 2.84% 5.07%
2026/02/15 0% 4.27% 4.08% 4.82% 2.51% 3.9% 2.01% 2.32% 3.14% 4.82%
2026/02/16 0% 8.22% 5.95% 5.08% 2.3% 2.86% 2.36% 2.02% 3.03% 5.31%
2026/02/17 3.95% 5.29% 6.68% 6.27% 1.79% 3.24% 2.79% 1.46% 2.11% 5.53%
2026/02/18 5.14% 1.53% 6.37% 6.34% 2.86% 2.74% 2.5% 1.49% 1.65% 5.62%
2026/02/19 6.71% 4.5% 4.48% 5.17% 2.96% 3.18% 2.3% 1.69% 1.3% 4.9%
2026/02/20 15.68% 4.67% 4.8% 4.84% 2.47% 2.79% 1.69% 2.65% 1.27% 4.36%
2026/02/21 17.03% 4.56% 4.81% 4.88% 3.09% 2.93% 1.57% 1.83% 1.54% 4.23%
2026/02/22 17.07% 3.52% 4.67% 4.62% 2.37% 3.02% 1.31% 2.03% 1.4% 4.8%
2026/02/23 5.4% 4.83% 6.41% 5.07% 2.63% 3.52% 1.93% 2.15% 1.56% 7.54%
2026/02/24 6.4% 5.72% 6.53% 5.14% 2.79% 3.98% 1.89% 2.15% 1.56% 6.2%
2026/02/25 8.66% 5.16% 6.93% 5.2% 2.29% 3.49% 1.82% 1.72% 1.51% 4.45%
2026/02/26 10.53% 1.57% 6.78% 5.09% 3.11% 3.35% 1.91% 2.68% 1.47% 4.47%
2026/02/27 14.79% 3.3% 6.16% 4.71% 3.09% 2.95% 2.83% 2.73% 1.23% 3.83%
2026/02/28 13.4% 5.95% 5.3% 4.32% 3.32% 3.04% 3.02% 2.15% 1.49% 0.22%
  • quizlet.com
  • teacherspayteachers.com
  • devry.edu
  • asu.edu
  • coursera.org
  • snhu.edu
  • online.coloradotech.edu
  • udemy.com
  • nu.edu
  • phoenix.edu

Copyright © Adthena. All rights reserved.

In February 2026, Quizlet.com saw a dramatic rise in ad impressions, peaking at 17.07% on February 22. TeachersPayTeachers.com fluctuated, ending at 5.95%. DeVry.edu maintained stability, closing at 5.3%. ASU.edu showed consistent performance, finishing at 4.32%. Coursera.org experienced a steady climb, reaching 3.32%. SNHU.edu had minor fluctuations, ending at 3.04%. Online.ColoradoTech.edu rose to 3.02%. Udemy.com remained stable, closing at 2.15%. NU.edu saw a decline, finishing at 1.49%. Phoenix.edu experienced a sharp drop, ending at 0.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning - Last month
  1. 1
    Bryant & Stratton® College - All Classes 100% Online https://online.bryantstratton.edu › online › college

    Explore Programs Offered In Legal Services, Business, Accounting, Healthcare & More.

  2. 2
    Coursera® Official Site https://www.coursera.org

    Gain the Latest Skills Online — Earn a certificate for every learning program that you complete at no additional cost. Develop new...

  3. 3
    Medical Assisting Program - Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.

  4. 4
    Penn Foster Online https://lp.pennfoster.edu › online › programs

    Penn Foster — Affordable Online College Degrees & Career Programs. Mobile-Friendly Learner Center. Take a...

  5. 5
    Udemy - Courses On Demand | Courses For All Career Goals https://www.udemy.com

    Shop thousands of high-quality on-demand online courses. Start learning today. Join millions of learners from around the world already learning on Udemy. Watch In-Demand Courses.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Bryant & Stratton emphasizes diverse programs, while Coursera highlights skill acquisition with certificates. Keiser University focuses on medical assisting, Penn Foster offers affordability, and Udemy promotes on-demand learning for global audiences.

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