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UK Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sky.com 49.7
ee.co.uk 10.58
digital-tv.co.uk 8.29
ebay.co.uk 5.8
paramountplus.com 5.28
apple.com 5.21
virginmedia.com 4.3
broadband-finder.co.uk 2.33
uswitch.com 1.49
nowtv.com 1.27
others 5.75

Copyright © Adthena. All rights reserved.

Sky.com dominates with 49.7% click share, overshadowing EE.co.uk’s 10.58%. Digital-tv.co.uk follows at 8.29%, while others collectively hold 5.75%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sky.com digital-tv.co.uk ee.co.uk virginmedia.com paramountplus.com apple.com broadband-finder.co.uk ebay.co.uk uswitch.com nowtv.com
2025/04/01 41% 8.51% 7.5% 6.45% 7.56% 7.21% 2.18% 4.34% 2.82% 2.35%
2025/04/02 38.06% 6.18% 12.65% 3.83% 10.04% 7.33% 1.62% 6.23% 2.68% 2.58%
2025/04/03 44.69% 9.86% 9.1% 5.28% 0% 6.35% 3.26% 6.91% 4.46% 2.11%
2025/04/04 43.37% 10.54% 16.6% 4.99% 0.03% 4.94% 2.54% 4.76% 2.87% 2.07%
2025/04/05 45.34% 11.91% 12.61% 5.01% 0.03% 5.67% 3.81% 4.97% 2.92% 1.86%
2025/04/06 45.41% 12.76% 11.57% 5.82% 0.01% 5.65% 3.54% 5.83% 1.81% 1.63%
2025/04/07 50.69% 12.47% 8.55% 3.95% 0% 5.46% 3.5% 4.87% 2.33% 1.9%
2025/04/08 47.53% 12.63% 8.91% 3.73% 5.52% 3.46% 3.68% 3.43% 2.31% 1.69%
2025/04/09 48.37% 10.66% 6.72% 2.59% 5.88% 4.34% 2.78% 3.61% 2.01% 3.85%
2025/04/10 53.04% 13.02% 6.06% 4.89% 0% 3.22% 3.65% 3.98% 3.13% 2.48%
2025/04/11 48.99% 14.58% 8.09% 4.46% 0.01% 4.59% 3.78% 3.81% 1.99% 3.66%
2025/04/12 55.73% 13.44% 4.08% 4.33% 0% 4.3% 3.21% 4.4% 2.47% 2.09%
2025/04/13 51.4% 12.92% 5.77% 4.74% 0% 4.15% 3.41% 6.2% 2.95% 1.82%
2025/04/14 54.04% 14.6% 5% 4.16% 0% 3.79% 3.11% 4.43% 3.1% 2.14%
2025/04/15 50.3% 13.96% 7.05% 3.94% 0% 4.3% 4.04% 5.9% 2.89% 1.58%
2025/04/16 52.03% 13.99% 6.2% 4.92% 0% 3.95% 4.34% 3.4% 3.2% 2.03%
2025/04/17 42% 12.21% 13.08% 3.35% 7.18% 3.14% 5.15% 4.15% 3.58% 1.21%
2025/04/18 46.89% 13.79% 4.59% 4.8% 8.35% 2.74% 6.57% 3.11% 3.21% 1.12%
2025/04/19 51.9% 16.36% 5.23% 5.6% 0% 2.14% 5.93% 2.87% 3.32% 1.26%
2025/04/20 46.89% 13.38% 7.21% 6.27% 0.01% 6.18% 3.48% 5.87% 3.31% 1.62%
2025/04/21 47.75% 11.64% 10.06% 6.1% 0% 6.17% 2.01% 6.57% 3.2% 1.85%
2025/04/22 51.72% 13.91% 8.61% 6.19% 0% 3.12% 3.92% 4% 3.01% 1.26%
2025/04/23 49.7% 13.94% 6.92% 6.86% 0% 4.53% 4.4% 5.44% 2.32% 1.33%
2025/04/24 43.18% 11.37% 11.49% 6.95% 6.4% 3.16% 3.43% 3.72% 2.93% 1.59%
2025/04/25 41.37% 13.32% 8.43% 7.24% 7.57% 4.39% 3.5% 2.97% 2.92% 1.91%
2025/04/26 40.68% 12.67% 10.79% 7.14% 6.96% 4.43% 3.4% 2.55% 2.8% 1.61%
2025/04/27 39.89% 12.83% 8.82% 6.66% 7.91% 6.13% 3.72% 3.1% 2.75% 1.91%
2025/04/28 36.4% 10.38% 14.34% 8.47% 8.49% 5.74% 1.85% 4.01% 3.29% 1.59%
2025/04/29 42.5% 12.69% 7.71% 7.9% 6.83% 5.09% 3.23% 3.01% 2.55% 1.8%
2025/04/30 42.35% 12.55% 9.46% 8.13% 5.93% 4.63% 3.29% 3.03% 2.18% 2.02%

Copyright © Adthena. All rights reserved.

Sky.com dominated April’s PPC spend, peaking mid-month. Digital-tv.co.uk and ee.co.uk showed fluctuating trends, while virginmedia.com steadily increased. Paramountplus.com had sporadic activity, and apple.com remained stable. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for UK Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 116
2025/04/02 123
2025/04/03 116
2025/04/04 115
2025/04/05 114
2025/04/06 125
2025/04/07 118
2025/04/08 120
2025/04/09 118
2025/04/10 119
2025/04/11 119
2025/04/12 117
2025/04/13 125
2025/04/14 120
2025/04/15 119
2025/04/16 110
2025/04/17 121
2025/04/18 120
2025/04/19 114
2025/04/20 112
2025/04/21 111
2025/04/22 117
2025/04/23 114
2025/04/24 118
2025/04/25 116
2025/04/26 122
2025/04/27 120
2025/04/28 125
2025/04/29 125
2025/04/30 124

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 125 twice. The month concluded with a slight dip to 124.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 5.64%
virginmedia.com 1.1%
apple.com 1.05%
skystore.com 0.63%
pluto.tv 0.5%
nowtv.com -0.73%
sylvoxtv.uk -1.09%
ebay.co.uk -1.88%
ee.co.uk -2.4%
sky.com -3.31%

Copyright © Adthena. All rights reserved.

Paramountplus.com surged with a 5.64% click share increase, while sky.com dropped by 3.31%. Virginmedia.com and apple.com also saw positive growth.

Campaign Efficiency

UK Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sky.com digital-tv.co.uk ebay.co.uk virginmedia.com ee.co.uk broadband-finder.co.uk paramountplus.com apple.com sylvoxtv.uk samsung.com
2025/04/01 27.57% 11.8% 16.02% 5.3% 5.46% 3.59% 4.7% 4.61% 11.27% 0.97%
2025/04/02 23.07% 8.58% 22.92% 3.04% 10.06% 2.54% 6.1% 4.42% 8.76% 1.89%
2025/04/03 25.97% 13.29% 27.14% 3.67% 7.43% 4.82% 0% 3.48% 3.21% 1.11%
2025/04/04 27.36% 15.19% 19.89% 3.87% 14.14% 4.35% 0.03% 2.69% 2.13% 1.1%
2025/04/05 27.58% 17.45% 20.45% 3.66% 9.43% 6.4% 0.02% 3.08% 0.74% 1.78%
2025/04/06 26.83% 17.85% 22.29% 4.27% 7.62% 6.32% 0.01% 2.89% 0.41% 3.17%
2025/04/07 29.62% 18.84% 18.3% 3.16% 8.55% 6.04% 0% 2.86% 3.97% 1.04%
2025/04/08 26.57% 18.73% 14.71% 3.14% 8.12% 6.64% 3.87% 1.78% 8.74% 0.28%
2025/04/09 25.81% 15.62% 15.36% 2.3% 5.36% 4.71% 3.99% 2.33% 14.23% 0.28%
2025/04/10 29.99% 21.07% 17.2% 3.81% 4.18% 6.88% 0% 1.7% 4.07% 0.74%
2025/04/11 28.4% 22.95% 14.96% 3.49% 6.38% 6.79% 0.01% 2.31% 3.13% 1.46%
2025/04/12 30.49% 20.09% 18.16% 3.48% 3.21% 5.81% 0% 2.99% 3.04% 3.31%
2025/04/13 28.46% 19.23% 21.78% 2.94% 4.3% 5.84% 0% 1.88% 4.94% 2.29%
2025/04/14 30.69% 23.03% 18.09% 2.93% 3.77% 5.63% 0% 2.06% 5.21% 1.05%
2025/04/15 26.4% 19.59% 22.36% 2.86% 6.32% 6.87% 0% 2.65% 3.66% 1.08%
2025/04/16 31.65% 21.91% 14.68% 4.05% 5.6% 7.35% 0% 2.08% 2.18% 1.03%
2025/04/17 24.7% 19.66% 16.76% 2.2% 10.01% 9.07% 5.08% 2.2% 1.77% 0.75%
2025/04/18 30.94% 20.93% 13.3% 4.01% 3.89% 10.38% 5.72% 1.52% 0.94% 1.82%
2025/04/19 32.27% 24.37% 11.96% 5.45% 3.58% 10.17% 0% 1.1% 0.49% 2.8%
2025/04/20 29.22% 18.42% 19.59% 5.06% 4.77% 5.29% 0% 4.74% 0.9% 4.09%
2025/04/21 29.04% 17.72% 22.14% 5.32% 7.26% 3.77% 0% 4.08% 0.26% 0.6%
2025/04/22 35.78% 21.66% 14.33% 5.16% 6.73% 7.29% 0% 1.49% 0.06% 0.77%
2025/04/23 31.76% 20.81% 18.1% 5.38% 4.84% 6.91% 0% 3.52% 0.05% 0.27%
2025/04/24 28.81% 18.41% 14.27% 6.06% 7.35% 5.82% 5.73% 1.83% 1.03% 0.81%
2025/04/25 27.14% 21.11% 12.45% 5.8% 6.27% 6.14% 5.21% 2.57% 1.3% 1.73%
2025/04/26 25.21% 19.82% 10.41% 6.41% 6.67% 6.36% 6.53% 3.32% 0.13% 5.73%
2025/04/27 25.23% 19.91% 11.56% 5.32% 5.66% 6.53% 7.36% 4.78% 0.12% 3.32%
2025/04/28 24.01% 16.65% 17.11% 7.55% 9.12% 3.62% 6.06% 3.42% 0.64% 0.73%
2025/04/29 27.41% 20.53% 12.03% 6.61% 5.44% 5.7% 4.92% 4.06% 3.25% 0.69%
2025/04/30 29.17% 18.95% 11.19% 7.84% 6.38% 5.49% 3.97% 3.11% 1.97% 1.34%

Copyright © Adthena. All rights reserved.

April saw Sky.com leading with fluctuating impressions, peaking at 35.78%. Digital-tv.co.uk and eBay.co.uk followed, while Virginmedia.com and EE.co.uk showed moderate gains. Samsung.com ended with a slight increase.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Sky Contact Number | Call Now https://sky.broadband-finder.co.uk › sky › broadband

    Get Sky Broadband and TV Deals — Get The Best Sky Broadband Deals Around. Sky Broadband for Only £25 Per Month. Don't Miss Out...

  2. 2
    Sky Contact Number | New Deals | Best Sky TV & Broadband... https://sky.digital-tv.co.uk › sky › tv

    Get Unmissable Sky TV Deals From As Low As £15pm! Watch All Your Favourite Shows On Sky.

  3. 3
    Sky Fibre Broadband & TV deal https://www.sky.com

    TV & Broadband Deals — For £35/m. Prices Vary In 24m Contract. New Sky TV & Broadband Customers Only. Enjoy Full Fibre 300...

  4. 4
    Compare Broadband & TV Deals https://www.uswitch.com › broadband_tv › deals

    Unbeatable Provider Prices — Avoid Overpaying On Your Broadband Contract. Super Fast Fibre Broadband Deals Available

  5. 5
    Broadband & TV Packages https://www.virginmedia.com

    Virgin Media TV Bundles — Enjoy Over 200 Channels When You Shop Selected TV Bundles. Avg. Download Speed Of 362Mbps.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Sky dominates with enticing offers. Their ads, featured on platforms like broadband-finder.co.uk and digital-tv.co.uk, highlight affordable broadband and TV bundles starting at £15 per month. Meanwhile, Virgin Media tempts with over 200 channels and impressive download speeds, showcasing the fierce competition in the telecommunications sector.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.