Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 51.02 |
| paramountplus.com | 11.9 |
| apple.com | 9.2 |
| digital-tv.co.uk | 7.92 |
| virginmedia.com | 3.53 |
| discoveryplus.com | 3.16 |
| broadband-finder.co.uk | 2.43 |
| ee.co.uk | 2.3 |
| channel4.com | 1.6 |
| skystore.com | 1.33 |
| others | 5.61 |
- sky.com - 51.02%
- paramountplus.com - 11.9%
- apple.com - 9.2%
- digital-tv.co.uk - 7.92%
- virginmedia.com - 3.53%
- discoveryplus.com - 3.16%
- broadband-finder.co.uk - 2.43%
- ee.co.uk - 2.3%
- channel4.com - 1.6%
- skystore.com - 1.33%
- others - 5.61%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 51.02% click share, overshadowing Paramountplus.com at 11.9%. Apple.com follows at 9.2%, while ‘others’ collectively hold 5.61%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | digital-tv.co.uk | apple.com | virginmedia.com | paramountplus.com | broadband-finder.co.uk | ee.co.uk | uswitch.com | discoveryplus.com | disneyplus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 51.66% | 12.62% | 5.84% | 3.64% | 4.44% | 3.61% | 2.02% | 2.49% | 1.97% | 5.79% |
| 2026/01/02 | 54.5% | 16.01% | 4.6% | 4.92% | 3.88% | 4.47% | 1.85% | 2.46% | 1.37% | 0.54% |
| 2026/01/03 | 55.66% | 14.89% | 4.86% | 5.56% | 3.36% | 5.08% | 1.61% | 2.62% | 1.31% | 0.33% |
| 2026/01/04 | 53.52% | 15.61% | 5.66% | 6.16% | 4.1% | 3.92% | 1.8% | 3.35% | 0.79% | 0.51% |
| 2026/01/05 | 53.64% | 14.74% | 4.27% | 6.62% | 3.98% | 5.1% | 1.76% | 2.78% | 1.55% | 0.42% |
| 2026/01/06 | 53.84% | 15.24% | 4.16% | 6.6% | 4.16% | 3.84% | 1.79% | 2.31% | 1.62% | 0.41% |
| 2026/01/07 | 56.09% | 13.02% | 5.22% | 3.16% | 4.59% | 4.2% | 1.92% | 2.41% | 1.94% | 0.29% |
| 2026/01/08 | 53.85% | 14.25% | 5.42% | 6.62% | 4.34% | 4.1% | 2.09% | 2.21% | 0.9% | 0.48% |
| 2026/01/09 | 52.97% | 15.07% | 3.64% | 5.29% | 3.62% | 4.13% | 1.81% | 1.45% | 0.78% | 7.52% |
| 2026/01/10 | 50.07% | 15.89% | 5.85% | 6.59% | 4.99% | 4% | 3.62% | 2.65% | 1.56% | 0.59% |
| 2026/01/11 | 55.53% | 15.42% | 3.67% | 6.55% | 4.46% | 4.5% | 2.57% | 2.79% | 0.21% | 0.3% |
| 2026/01/12 | 53.73% | 16.55% | 5.75% | 5.96% | 3.98% | 5.23% | 2.28% | 2.44% | 0.3% | 0.23% |
| 2026/01/13 | 56.69% | 13.15% | 6.47% | 5.08% | 3.55% | 4.42% | 2.34% | 2.05% | 1.18% | 0.36% |
| 2026/01/14 | 58.3% | 12.76% | 5.03% | 5.33% | 4.7% | 3.32% | 2.21% | 2.23% | 1.26% | 0.17% |
| 2026/01/15 | 55.42% | 16.28% | 4.05% | 5.01% | 3.97% | 4.5% | 2.62% | 2.44% | 1.11% | 0.27% |
| 2026/01/16 | 52.96% | 15.07% | 3.64% | 5.3% | 3.62% | 4.13% | 1.81% | 1.45% | 0.78% | 7.52% |
| 2026/01/17 | 57.17% | 12.06% | 5.31% | 5.65% | 4.46% | 4.27% | 2.67% | 2.95% | 1.04% | 0.18% |
| 2026/01/18 | 56.09% | 12.16% | 7.18% | 5.67% | 4.24% | 4.69% | 2.03% | 2.6% | 1.12% | 0.19% |
| 2026/01/19 | 59.79% | 13.45% | 4.54% | 5.49% | 5.03% | 2.92% | 1.69% | 2.01% | 1.06% | 0.23% |
| 2026/01/20 | 59.63% | 13.83% | 3.67% | 4.46% | 4.09% | 4.42% | 2.25% | 1.91% | 0.78% | 0.13% |
| 2026/01/21 | 58.04% | 12.71% | 5.54% | 5.04% | 5.17% | 4.89% | 1.13% | 2.02% | 0.98% | 0.37% |
| 2026/01/22 | 55.84% | 13.26% | 5.42% | 4.71% | 4.74% | 5.68% | 1.47% | 2.31% | 1.38% | 0.36% |
| 2026/01/23 | 53.43% | 14.71% | 4.95% | 6.08% | 5.22% | 5.29% | 1.66% | 2.44% | 1.55% | 0.52% |
| 2026/01/24 | 55.11% | 11.39% | 6.16% | 6.35% | 5.67% | 4.1% | 1.89% | 2.63% | 1.63% | 0.91% |
| 2026/01/25 | 55.68% | 13.14% | 6.22% | 5.95% | 4.77% | 5.54% | 1.28% | 2.49% | 1.02% | 0.64% |
| 2026/01/26 | 53.37% | 14.84% | 6.06% | 5.92% | 4.4% | 5.43% | 1.83% | 2.52% | 1.54% | 0.46% |
| 2026/01/27 | 52.99% | 13.95% | 5.69% | 6.68% | 4.19% | 6.64% | 1.67% | 2.74% | 0% | 0.32% |
| 2026/01/28 | 54.26% | 16.08% | 5.4% | 6.21% | 3.8% | 5.74% | 1.42% | 2.23% | 0.4% | 0.31% |
| 2026/01/29 | 51.77% | 14.39% | 5.5% | 7.32% | 3.99% | 5.31% | 2.12% | 1.79% | 1.4% | 0.36% |
| 2026/01/30 | 50.88% | 15.87% | 5.55% | 6.97% | 5.11% | 5.26% | 1.77% | 2.34% | 0.44% | 0.26% |
| 2026/01/31 | 53.19% | 12.28% | 8.34% | 6.73% | 5.34% | 3.21% | 2.25% | 2.04% | 1.22% | 0.18% |
- sky.com
- digital-tv.co.uk
- apple.com
- virginmedia.com
- paramountplus.com
- broadband-finder.co.uk
- ee.co.uk
- uswitch.com
- discoveryplus.com
- disneyplus.com
Copyright © Adthena. All rights reserved.
Sky.com led January with a fluctuating spend share, peaking at 59.79% on the 19th. Digital-tv.co.uk followed, maintaining a steady presence. Apple.com and Virginmedia.com showed consistent mid-range activity. Discoveryplus.com and Disneyplus.com had sporadic spikes, notably on the 9th and 16th.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 96 |
| 2026/01/02 | 95 |
| 2026/01/03 | 91 |
| 2026/01/04 | 90 |
| 2026/01/05 | 96 |
| 2026/01/06 | 83 |
| 2026/01/07 | 96 |
| 2026/01/08 | 89 |
| 2026/01/09 | 82 |
| 2026/01/10 | 92 |
| 2026/01/11 | 93 |
| 2026/01/12 | 93 |
| 2026/01/13 | 95 |
| 2026/01/14 | 98 |
| 2026/01/15 | 98 |
| 2026/01/16 | 82 |
| 2026/01/17 | 101 |
| 2026/01/18 | 98 |
| 2026/01/19 | 96 |
| 2026/01/20 | 101 |
| 2026/01/21 | 92 |
| 2026/01/22 | 92 |
| 2026/01/23 | 89 |
| 2026/01/24 | 80 |
| 2026/01/25 | 85 |
| 2026/01/26 | 84 |
| 2026/01/27 | 80 |
| 2026/01/28 | 81 |
| 2026/01/29 | 74 |
| 2026/01/30 | 79 |
| 2026/01/31 | 77 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout January, peaking at 101 on the 17th and 20th. The month concluded with a decline, ending at 77.
