US Telecommunications Television and Streaming Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.288714171
69.711285829
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 14%
Navigational 9%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
directv.com 15.94
fubo.tv 13.16
tv.youtube.com 11.25
disneyplus.com 7.42
sling.com 7.02
spectrum.com 6.54
hulu.com 5.67
amazon.com 5.27
paramountplus.com 3.93
forbes.com 2.98
others 20.82
  • directv.com - 15.94%
  • fubo.tv - 13.16%
  • tv.youtube.com - 11.25%
  • disneyplus.com - 7.42%
  • sling.com - 7.02%
  • spectrum.com - 6.54%
  • hulu.com - 5.67%
  • amazon.com - 5.27%
  • paramountplus.com - 3.93%
  • forbes.com - 2.98%
  • others - 20.82%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, DirecTV leads with 15.94% click share, followed by Fubo.tv at 13.16%. Others collectively hold a significant 20.82%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date fubo.tv directv.com tv.youtube.com hulu.com amazon.com spectrum.com sling.com disneyplus.com paramountplus.com forbes.com
2025/10/01 10.19% 23.68% 7.8% 2.18% 2.42% 5.23% 11.7% 6.54% 3.38% 4.81%
2025/10/02 11.56% 23.08% 5.75% 3.45% 5.11% 3.12% 12.16% 7.08% 4.26% 5.26%
2025/10/03 16.08% 15.23% 16.99% 4.27% 3.37% 2.44% 8.14% 7.89% 4.52% 1.9%
2025/10/04 22.48% 12.41% 8.09% 3.32% 5.66% 5.06% 11.67% 4.81% 4.21% 4.54%
2025/10/05 22.71% 15.51% 9.75% 3.82% 7.18% 3.32% 8% 3.48% 3.61% 5.33%
2025/10/06 10.11% 21.47% 13.4% 4.09% 6.46% 3.18% 8.25% 3.73% 1.81% 5.29%
2025/10/07 9.69% 17.31% 17.93% 5.62% 4.31% 2.08% 8.01% 4.03% 3.67% 5.71%
2025/10/08 14.73% 16.14% 22.52% 2.86% 3.19% 1.36% 6.71% 5.09% 3.65% 4.1%
2025/10/09 8.28% 15.51% 19.77% 4.23% 6.75% 4.71% 5.92% 5.74% 4.19% 0.55%
2025/10/10 14.5% 16.22% 15.7% 2.91% 4.83% 9.59% 6.61% 4.71% 3.15% 4.82%
2025/10/11 19.72% 15.08% 11.44% 2.53% 7.69% 8.38% 8% 4.25% 3.16% 1.46%
2025/10/12 18.38% 14.44% 14.13% 2.29% 8.31% 5.81% 6.17% 5.97% 3.21% 1.89%
2025/10/13 10.05% 16.45% 13.95% 2.23% 8.63% 8.42% 7.95% 6.86% 3.69% 3.62%
2025/10/14 8.41% 19.24% 10.38% 2.21% 10.1% 10.24% 7.33% 4.72% 2.19% 3.97%
2025/10/15 5.62% 20.83% 15.02% 4.37% 8.96% 11.04% 7.76% 4.36% 1.91% 3.71%
2025/10/16 6.16% 22.24% 14.51% 2.1% 4.55% 10.98% 6.12% 6.44% 3.3% 1.15%
2025/10/17 4.9% 17.71% 15.53% 3.19% 8.72% 14.95% 5.14% 6.01% 4.05% 0.66%
2025/10/18 12.46% 15.87% 9.86% 2.29% 8.25% 10.78% 10.38% 4.71% 2.63% 2.62%
2025/10/19 15.15% 12.84% 10.69% 4.35% 11% 13.54% 3.58% 5.81% 2.75% 0.73%
2025/10/20 10.92% 12.66% 4.67% 5.73% 10.05% 14.04% 6.69% 7.1% 3.69% 2.8%
2025/10/21 4.46% 15.62% 13.19% 8.9% 12.2% 7.46% 3.85% 6.74% 4.49% 2.2%
2025/10/22 8.94% 16.97% 18.55% 8.38% 7.2% 2.92% 4% 5.45% 4.5% 3.01%
2025/10/23 5.35% 16.54% 14.6% 7.86% 6.98% 7.38% 3.76% 8.54% 4.1% 2.92%
2025/10/24 10.24% 17.66% 9.31% 9.23% 3.89% 4.38% 5.59% 7.29% 2.83% 6.56%
2025/10/25 16.65% 11.85% 10.13% 10.45% 6.22% 5.8% 5.16% 7.49% 4.18% 3.22%
2025/10/26 21.28% 12.61% 11.88% 9.27% 4.96% 3.56% 4.4% 6.97% 4.83% 2.89%
2025/10/27 13.43% 12.95% 10.75% 10.9% 3.12% 6.49% 9.65% 5.76% 5.21% 1.31%
2025/10/28 10.4% 16.14% 11.46% 10.68% 3.77% 5.75% 6.42% 6.32% 3.32% 1.44%
2025/10/29 12.9% 13.1% 10.07% 12.85% 3.75% 6.8% 5.12% 9.75% 2.25% 1.84%
2025/10/30 15.03% 17.58% 10.93% 11.09% 5.11% 4.19% 5.84% 7.45% 3.43% 2.15%
2025/10/31 20.83% 11.3% 9.26% 6.71% 5.01% 4.86% 4.46% 4.37% 3.05% 0.96%
  • fubo.tv
  • directv.com
  • tv.youtube.com
  • hulu.com
  • amazon.com
  • spectrum.com
  • sling.com
  • disneyplus.com
  • paramountplus.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In October 2025, fubo.tv’s ad spend fluctuated, peaking at 22.71% on October 5th. Directv.com maintained a steady presence, while tv.youtube.com surged mid-month. Hulu.com and amazon.com showed consistent growth, with spectrum.com and sling.com experiencing varied trends. Disneyplus.com and paramountplus.com had moderate fluctuations, and forbes.com saw a decline. The month concluded with fubo.tv leading, followed by directv.com and tv.youtube.com.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 153
2025/10/02 138
2025/10/03 136
2025/10/04 132
2025/10/05 132
2025/10/06 138
2025/10/07 133
2025/10/08 128
2025/10/09 130
2025/10/10 131
2025/10/11 132
2025/10/12 118
2025/10/13 128
2025/10/14 121
2025/10/15 135
2025/10/16 130
2025/10/17 137
2025/10/18 157
2025/10/19 146
2025/10/20 149
2025/10/21 135
2025/10/22 137
2025/10/23 137
2025/10/24 148
2025/10/25 132
2025/10/26 132
2025/10/27 145
2025/10/28 131
2025/10/29 137
2025/10/30 131
2025/10/31 141

Copyright © Adthena. All rights reserved.

October began with 153 advertisers, dipped mid-month, then surged to 157 on the 18th. The month concluded with 141 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hulu.com 5.25%
frndlytv.com 2.06%
disneyplus.com 1.27%
verizon.com 1%
spectrum.com 0.87%
uscreen.tv -0.52%
amazon.com -0.7%
sling.com -1.51%
directv.com -3.91%
tv.youtube.com -5.13%

Copyright © Adthena. All rights reserved.

Hulu.com surged with a 5.25% click share increase, while tv.youtube.com dropped by 5.13%. Frndlytv.com rose 2.06%, contrasting directv.com’s 3.91% decline.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fubo.tv directv.com hulu.com tv.youtube.com spectrum.com amazon.com sling.com disneyplus.com paramountplus.com forbes.com
2025/10/01 10.11% 22.44% 2.7% 7.2% 5.14% 2.92% 10.63% 7% 3.43% 4.21%
2025/10/02 11.34% 21.64% 4% 5.44% 3.31% 5.62% 11.99% 7.48% 4.03% 4.52%
2025/10/03 16.18% 14.8% 4.66% 15.01% 2.49% 3.52% 8.03% 8.3% 4.32% 1.84%
2025/10/04 22.8% 12.37% 3.84% 7.3% 4.64% 6.14% 11.35% 5.15% 4.25% 4.04%
2025/10/05 23.13% 15.13% 4.26% 8.4% 3.28% 7.88% 7.96% 3.87% 3.72% 4.65%
2025/10/06 10.94% 20.2% 4.68% 11.33% 2.95% 7.32% 9.34% 4.27% 1.86% 5.06%
2025/10/07 10.37% 17.33% 5.81% 15.68% 2.09% 4.3% 7.91% 4.8% 4.19% 5.06%
2025/10/08 14.76% 16.03% 3.54% 19.46% 1.54% 3.72% 6.97% 6.09% 4.34% 4%
2025/10/09 9.34% 15.99% 4.91% 15.93% 4.51% 7.14% 5.87% 6.95% 5.11% 0.65%
2025/10/10 14.58% 16.29% 3.07% 12.81% 8.98% 4.64% 6.59% 6.41% 3.76% 5.27%
2025/10/11 21.2% 15.74% 2.87% 10% 7.83% 5.25% 8.44% 5.13% 3.87% 1.62%
2025/10/12 18.19% 14.9% 2.63% 11.94% 5.74% 6.55% 6.11% 8.07% 3.94% 1.59%
2025/10/13 10.53% 16.97% 2.69% 11.82% 8.08% 5.49% 8.12% 9.6% 4.65% 3.06%
2025/10/14 8.75% 21.13% 2.55% 9.55% 10.19% 4.72% 7.88% 7.22% 2.87% 3.64%
2025/10/15 5.89% 22.59% 4.55% 13.59% 11.17% 4.52% 8.03% 6.39% 2.43% 3.48%
2025/10/16 5.99% 21.38% 2.31% 12.44% 10.38% 4.57% 6.34% 9.02% 4.05% 1.13%
2025/10/17 5.37% 18.21% 3.52% 12.77% 15.13% 5.74% 5.57% 8.45% 4.89% 0.68%
2025/10/18 12.88% 17.03% 2.48% 7.9% 11.31% 3.99% 11.05% 6.43% 2.94% 2.85%
2025/10/19 16.86% 12.83% 4.5% 8.81% 14.81% 6.54% 3.65% 7.36% 3.38% 0.79%
2025/10/20 11.95% 11.98% 5.74% 4.05% 14.42% 5.69% 7.23% 8.28% 4.14% 3.08%
2025/10/21 5.42% 15.45% 9.09% 9.23% 9.89% 7.52% 3.68% 8.76% 5.23% 2.57%
2025/10/22 9.44% 16.44% 8.47% 14.92% 3.11% 5.9% 4.35% 5.75% 5.21% 3.81%
2025/10/23 6.04% 15.57% 7.79% 12.44% 7.62% 5.69% 3.7% 9.13% 4.52% 3.21%
2025/10/24 9.42% 17.03% 9.28% 6.84% 4.36% 4.15% 6.06% 7.61% 3.47% 7.63%
2025/10/25 16.27% 11.24% 10.71% 7.87% 6.5% 5.95% 5.61% 8.19% 5.02% 3.27%
2025/10/26 21.75% 11.96% 9.31% 7.6% 3.6% 5.3% 4.91% 7.26% 6.46% 3.09%
2025/10/27 13.1% 13.29% 10.1% 7.09% 6.89% 3.15% 9.97% 6.75% 6.03% 1.14%
2025/10/28 10.28% 15.66% 10.09% 8.44% 6.09% 4.35% 7.11% 7.95% 3.51% 1.4%
2025/10/29 12.54% 12.18% 12.23% 7.9% 7.75% 3.82% 5.22% 11.04% 2.34% 2.01%
2025/10/30 14.51% 17.07% 9.63% 8.62% 4.31% 4.99% 5.99% 9.35% 3.6% 2.36%
2025/10/31 21.99% 10.22% 7.59% 7.56% 5.16% 4.87% 4.32% 3.85% 3.28% 1.01%
  • fubo.tv
  • directv.com
  • hulu.com
  • tv.youtube.com
  • spectrum.com
  • amazon.com
  • sling.com
  • disneyplus.com
  • paramountplus.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In October 2025, fubo.tv saw fluctuating impressions, peaking at 23.13% mid-month. Directv.com maintained a strong presence, starting at 22.44% and ending at 10.22%. Hulu.com gradually increased, reaching 12.23% by month’s end. Tv.youtube.com had a notable spike on October 8th at 19.46%. Spectrum.com and amazon.com showed moderate activity, while sling.com and disneyplus.com had varied trends. Paramountplus.com and forbes.com had lower shares, with forbes.com ending at 1.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Prime Video https://www.amazon.com

    Watch the Latest Movies and TV — Start your free trial to enjoy blockbuster hits, indie favorites, & more with Prime. Prime Video offers a...

  2. 2
    Disney+, Hulu, ESPN Bundle | All of ESPN, now streaming http://www.disneyplus.com

    Bundle Disney+, Hulu, and the all-new ESPN together for just $29.99/mo for a year. Our special launch offer is here! Bundle all three for the price...

  3. 3
    Lifetime & Hallmark Channel https://try.frndlytv.com

    30+ Channels, Only $6.99/mo — 30+ Channels - Lifetime, Hallmark Channel, The History Channel, UPtv, and More. $6.99/mo

  4. 4
    Stream Your Favorite Channels https://www.fubo.tv › cut-cable › stream-tv

    Start Your Free Trial — Say goodbye to cable with fuboTV. Watch over 100 live channels streaming on any device. No...

  5. 5
    TV Stream Starting at $40/Mo - 85+ HD Channels w/ TV Stream https://www.spectrum.com

    Get a 3-Year Price Guarantee When You Bundle Internet, Mobile & TV. Explore Spectrum Deals

Copyright © Adthena. All rights reserved.

In the competitive world of streaming services, Amazon’s Prime Video entices with blockbuster hits and indie favorites, while Disney+ offers a compelling bundle with Hulu and ESPN. FrndlyTV captures niche audiences with affordable channels like Lifetime and Hallmark. FuboTV promises a cable-free experience with over 100 live channels, and Spectrum lures customers with a price guarantee on bundled services.

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