Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tui.co.uk | 15.49 |
| booking.com | 14.01 |
| loveholidays.com | 10.32 |
| tripadvisor.co.uk | 4.92 |
| expedia.co.uk | 3.64 |
| lastminute.com | 3.38 |
| britishairways.com | 3.14 |
| pocruises.com | 2.25 |
| kayak.co.uk | 2.13 |
| holidayhypermarket.co.uk | 1.96 |
| others | 38.76 |
- tui.co.uk - 15.49%
- booking.com - 14.01%
- loveholidays.com - 10.32%
- tripadvisor.co.uk - 4.92%
- expedia.co.uk - 3.64%
- lastminute.com - 3.38%
- britishairways.com - 3.14%
- pocruises.com - 2.25%
- kayak.co.uk - 2.13%
- holidayhypermarket.co.uk - 1.96%
- others - 38.76%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, TUI.co.uk leads with 15.49% click share, followed by Booking.com at 14.01%. Loveholidays.com captures 10.32%, while ‘others’ collectively hold a significant 38.76%.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | tui.co.uk | lastminute.com | booking.com | staysure.co.uk | jet2holidays.com | easyjet.com | stanstedairport.com | thomascook.com | moneysupermarket.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 9.56% | 4.34% | 5.57% | 5.56% | 4.17% | 4.55% | 4.09% | 2.05% | 2.95% | 2.13% |
| 2025/11/02 | 10.17% | 5.41% | 5.65% | 6.02% | 4.03% | 4.4% | 3% | 2.23% | 2.01% | 2.22% |
| 2025/11/03 | 15.15% | 5.77% | 5.92% | 5.21% | 3.98% | 4.82% | 3.44% | 2.05% | 1.58% | 1.79% |
| 2025/11/04 | 13.54% | 7.38% | 4.84% | 4.97% | 3.94% | 4.79% | 2.23% | 1.99% | 1.83% | 1.98% |
| 2025/11/05 | 13.99% | 5.59% | 5.69% | 4.77% | 3.76% | 4.06% | 1.5% | 2.11% | 1.62% | 2.09% |
| 2025/11/06 | 13.75% | 5.54% | 5% | 4.95% | 3.33% | 2.86% | 1.85% | 2.43% | 1.76% | 1.88% |
| 2025/11/07 | 12.45% | 5.08% | 4.97% | 4.71% | 3.64% | 5.03% | 3.47% | 1.99% | 2.03% | 2.02% |
| 2025/11/08 | 12.9% | 6.51% | 4.9% | 5.34% | 3.3% | 5.22% | 1.75% | 2.05% | 2.63% | 1.92% |
| 2025/11/09 | 14.04% | 5.82% | 4.95% | 5.41% | 3.17% | 4.16% | 2.16% | 2.38% | 1.59% | 2.05% |
| 2025/11/10 | 13.99% | 6.26% | 5.93% | 5.57% | 3.66% | 2.87% | 1.59% | 2.5% | 1.96% | 2.38% |
| 2025/11/11 | 14.16% | 4.3% | 4.76% | 5.5% | 4.36% | 5.22% | 2.65% | 2.69% | 1.52% | 1.94% |
| 2025/11/12 | 12.86% | 6.29% | 6.88% | 4.61% | 4% | 3.77% | 2.05% | 2.06% | 2.43% | 2.31% |
| 2025/11/13 | 12.84% | 6.22% | 6.13% | 4.23% | 3.77% | 3.93% | 3.41% | 1.95% | 1.76% | 2.19% |
| 2025/11/14 | 11.09% | 5.96% | 5.92% | 5.33% | 3.7% | 3.54% | 2.69% | 1.75% | 1.68% | 1.77% |
| 2025/11/15 | 9.3% | 8.76% | 5.92% | 5.14% | 3.38% | 4.94% | 3.11% | 2.16% | 1.12% | 1.99% |
| 2025/11/16 | 9.27% | 6.69% | 5.62% | 5.39% | 3.59% | 3.9% | 2.36% | 2.12% | 1.89% | 2.29% |
| 2025/11/17 | 9.48% | 7.98% | 4.05% | 5.81% | 3.98% | 2.71% | 3.78% | 2.11% | 1.04% | 1.88% |
| 2025/11/18 | 9.08% | 6.57% | 5.66% | 5.44% | 3.64% | 3.93% | 2.77% | 2.09% | 1.82% | 2.41% |
| 2025/11/19 | 9.26% | 7.31% | 6.01% | 5.66% | 3.03% | 2.95% | 2.3% | 2.38% | 1.37% | 2.3% |
| 2025/11/20 | 9.52% | 6.84% | 5.18% | 5.51% | 2.5% | 3.26% | 1.52% | 2.13% | 2.34% | 2.03% |
| 2025/11/21 | 9.47% | 7.63% | 4.8% | 5.68% | 3.84% | 3.51% | 1.9% | 2.31% | 2.42% | 2.35% |
| 2025/11/22 | 9.72% | 7.84% | 4.84% | 5.69% | 4.32% | 4.13% | 1.4% | 2.29% | 2.07% | 1.98% |
| 2025/11/23 | 9.3% | 7.21% | 4.68% | 5.89% | 3.78% | 3.05% | 2.4% | 2.33% | 1.72% | 1.72% |
| 2025/11/24 | 9.04% | 8.16% | 5.3% | 5.67% | 3.78% | 2.93% | 1.73% | 2.54% | 1.42% | 1.65% |
| 2025/11/25 | 9.64% | 6.29% | 5.78% | 5.42% | 3.9% | 2.44% | 2.06% | 2.52% | 2.43% | 2.31% |
| 2025/11/26 | 10.63% | 6.4% | 5.77% | 5.45% | 3.78% | 2.74% | 1.7% | 2.11% | 3.18% | 2.06% |
| 2025/11/27 | 9.53% | 9.79% | 4.79% | 5.13% | 3.19% | 3.37% | 2.45% | 2.1% | 2.02% | 1.4% |
| 2025/11/28 | 9.48% | 6% | 5.55% | 5.52% | 3.48% | 4.03% | 1.93% | 2.66% | 2.19% | 1.54% |
| 2025/11/29 | 10.14% | 6.59% | 6.56% | 6.31% | 3.69% | 2.93% | 1.14% | 2.59% | 1.9% | 1.88% |
| 2025/11/30 | 9.82% | 6.51% | 5.63% | 5.33% | 4.27% | 3.61% | 2.53% | 2.47% | 2.38% | 2.2% |
- loveholidays.com
- tui.co.uk
- lastminute.com
- booking.com
- staysure.co.uk
- jet2holidays.com
- easyjet.com
- stanstedairport.com
- thomascook.com
- moneysupermarket.com
Copyright © Adthena. All rights reserved.
In November 2025, loveholidays.com led PPC spend, peaking at 15.15% on the 3rd. Tui.co.uk and lastminute.com followed, with notable fluctuations. The month ended with loveholidays.com maintaining dominance.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 813 |
| 2025/11/02 | 807 |
| 2025/11/03 | 829 |
| 2025/11/04 | 827 |
| 2025/11/05 | 837 |
| 2025/11/06 | 834 |
| 2025/11/07 | 825 |
| 2025/11/08 | 824 |
| 2025/11/09 | 802 |
| 2025/11/10 | 802 |
| 2025/11/11 | 760 |
| 2025/11/12 | 808 |
| 2025/11/13 | 792 |
| 2025/11/14 | 805 |
| 2025/11/15 | 781 |
| 2025/11/16 | 771 |
| 2025/11/17 | 769 |
| 2025/11/18 | 772 |
| 2025/11/19 | 770 |
| 2025/11/20 | 760 |
| 2025/11/21 | 767 |
| 2025/11/22 | 773 |
| 2025/11/23 | 764 |
| 2025/11/24 | 758 |
| 2025/11/25 | 774 |
| 2025/11/26 | 770 |
| 2025/11/27 | 776 |
| 2025/11/28 | 774 |
| 2025/11/29 | 765 |
| 2025/11/30 | 767 |
Copyright © Adthena. All rights reserved.
November began with 813 advertisers, peaking at 837 on the 5th. A decline followed, reaching 758 by the 24th. The month concluded with a slight recovery to 767 advertisers.
