Market Exposure
Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| booking.com | 13.37 |
| loveholidays.com | 13.28 |
| tui.co.uk | 13.2 |
| skyscanner.net | 8.42 |
| tripadvisor.co.uk | 4.96 |
| britishairways.com | 4.93 |
| expedia.co.uk | 4.85 |
| thomascook.com | 3.24 |
| kayak.co.uk | 2 |
| lastminute.com | 1.91 |
| others | 29.84 |
- booking.com - 13.37%
- loveholidays.com - 13.28%
- tui.co.uk - 13.2%
- skyscanner.net - 8.42%
- tripadvisor.co.uk - 4.96%
- britishairways.com - 4.93%
- expedia.co.uk - 4.85%
- thomascook.com - 3.24%
- kayak.co.uk - 2%
- lastminute.com - 1.91%
- others - 29.84%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 29.84% click share, while booking.com leads individual advertisers at 13.37%.
Market Exposure
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | loveholidays.com | tui.co.uk | booking.com | skyscanner.net | thomascook.com | lastminute.com | staysure.co.uk | jet2holidays.com | expedia.co.uk | virginatlantic.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 12.26% | 8.3% | 6.31% | 1.6% | 3.07% | 4.77% | 2.97% | 2.89% | 2.16% | 1.46% |
| 2026/03/02 | 12.09% | 8.94% | 6.47% | 2.25% | 3.31% | 4.87% | 3.14% | 1.76% | 2.14% | 1.85% |
| 2026/03/03 | 11.73% | 7.04% | 6.5% | 2.07% | 4.71% | 4.79% | 3.3% | 1.65% | 2.33% | 1.98% |
| 2026/03/04 | 11.76% | 9.31% | 6.01% | 3.05% | 3.65% | 4.68% | 3.23% | 1.87% | 2.12% | 0.88% |
| 2026/03/05 | 11.73% | 9.17% | 5.88% | 3.17% | 3.78% | 3.85% | 3.45% | 1.86% | 2.21% | 1.28% |
| 2026/03/06 | 11.48% | 7.35% | 6.36% | 4% | 5.13% | 3.96% | 3.1% | 1.58% | 2.46% | 3.01% |
| 2026/03/07 | 11.74% | 7.92% | 6.41% | 4.56% | 3.93% | 4.51% | 2.92% | 2.39% | 2.39% | 2.11% |
| 2026/03/08 | 11.77% | 6.41% | 6.86% | 4.16% | 4.4% | 4.38% | 3.15% | 2.27% | 2.65% | 2.42% |
| 2026/03/09 | 18.88% | 7.42% | 6.34% | 3.38% | 2.1% | 3.87% | 3.02% | 1.8% | 2.59% | 2.67% |
| 2026/03/10 | 19.49% | 5.65% | 6.31% | 4.5% | 2.94% | 4.28% | 2.94% | 0.96% | 2.29% | 3% |
| 2026/03/11 | 18.34% | 6.53% | 5.83% | 3.2% | 3.48% | 3.42% | 2.78% | 1.47% | 2.28% | 2.98% |
| 2026/03/12 | 18.09% | 7.41% | 5.4% | 3.16% | 4.13% | 3.09% | 2.58% | 1.96% | 2.4% | 2.14% |
| 2026/03/13 | 16.84% | 5.59% | 5.8% | 3.61% | 4.78% | 3.5% | 2.88% | 1.79% | 2.7% | 2.44% |
| 2026/03/14 | 18.4% | 6.12% | 6.09% | 3.95% | 3.22% | 4.12% | 2.64% | 1.45% | 2.65% | 3.34% |
| 2026/03/15 | 15.95% | 7.25% | 5.21% | 2.76% | 4.22% | 4.48% | 2.93% | 1.41% | 2.53% | 2.68% |
| 2026/03/16 | 15.33% | 7.96% | 5.72% | 3.97% | 4.05% | 3.76% | 2.71% | 2.08% | 2.09% | 2.89% |
| 2026/03/17 | 16.5% | 7.76% | 6.08% | 3.89% | 4.47% | 3.65% | 2.5% | 2.16% | 2.29% | 1.64% |
| 2026/03/18 | 18.07% | 8.49% | 5.32% | 4.01% | 4.22% | 3.47% | 2.51% | 1.53% | 2.63% | 1.63% |
| 2026/03/19 | 15.56% | 7.48% | 7.05% | 4.06% | 3.07% | 3.55% | 3.03% | 2.05% | 3.33% | 2.52% |
| 2026/03/20 | 16.77% | 6.4% | 7.13% | 4.59% | 3.46% | 2.77% | 2.75% | 1.58% | 2.55% | 2% |
| 2026/03/21 | 17.15% | 8.38% | 6.33% | 4.56% | 3.55% | 3.67% | 2.55% | 1.04% | 2.38% | 2.43% |
| 2026/03/22 | 19% | 5.91% | 6.73% | 4.12% | 1.72% | 3.3% | 3.06% | 0.94% | 2.75% | 2.34% |
| 2026/03/23 | 18.5% | 7.41% | 5.43% | 4.79% | 3.14% | 3.98% | 2.71% | 1.3% | 2.48% | 1.58% |
| 2026/03/24 | 16.46% | 7.74% | 6.07% | 3.88% | 4.46% | 3.64% | 2.5% | 2.16% | 2.28% | 1.64% |
| 2026/03/25 | 12.2% | 5.85% | 7.62% | 4.06% | 3.46% | 4.13% | 3.32% | 1.93% | 3.31% | 1.74% |
| 2026/03/26 | 11.57% | 7.36% | 7.63% | 4.32% | 3.33% | 3.49% | 2.78% | 2.49% | 2.44% | 1.78% |
| 2026/03/27 | 11.32% | 5.08% | 7.64% | 4.32% | 3.84% | 3.73% | 2.67% | 4.14% | 2.42% | 3.02% |
| 2026/03/28 | 11.88% | 7.32% | 6.68% | 4.48% | 4.52% | 3.89% | 2.78% | 4.35% | 2.11% | 2.48% |
| 2026/03/29 | 12.24% | 6.28% | 7.26% | 3.89% | 5.21% | 3.37% | 3.12% | 4.24% | 2.26% | 2.01% |
| 2026/03/30 | 12.15% | 7.28% | 6.82% | 4.03% | 3.77% | 3.68% | 2.77% | 3.64% | 2.05% | 1.48% |
| 2026/03/31 | 11.34% | 7.83% | 7.48% | 4.69% | 4.47% | 3.51% | 2.72% | 1.92% | 1.85% | 1.44% |
- loveholidays.com
- tui.co.uk
- booking.com
- skyscanner.net
- thomascook.com
- lastminute.com
- staysure.co.uk
- jet2holidays.com
- expedia.co.uk
- virginatlantic.com
Copyright © Adthena. All rights reserved.
Loveholidays.com led March with a peak on the 10th at 19.49%. Tui.co.uk fluctuated, ending at 7.83%. Booking.com remained steady, closing at 7.48%. Skyscanner.net rose, finishing at 4.69%.
Market Exposure
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 596 |
| 2026/03/02 | 625 |
| 2026/03/03 | 625 |
| 2026/03/04 | 637 |
| 2026/03/05 | 657 |
| 2026/03/06 | 657 |
| 2026/03/07 | 662 |
| 2026/03/08 | 646 |
| 2026/03/09 | 651 |
| 2026/03/10 | 654 |
| 2026/03/11 | 664 |
| 2026/03/12 | 659 |
| 2026/03/13 | 643 |
| 2026/03/14 | 655 |
| 2026/03/15 | 646 |
| 2026/03/16 | 658 |
| 2026/03/17 | 655 |
| 2026/03/18 | 657 |
| 2026/03/19 | 643 |
| 2026/03/20 | 632 |
| 2026/03/21 | 643 |
| 2026/03/22 | 631 |
| 2026/03/23 | 635 |
| 2026/03/24 | 655 |
| 2026/03/25 | 613 |
| 2026/03/26 | 599 |
| 2026/03/27 | 607 |
| 2026/03/28 | 602 |
| 2026/03/29 | 620 |
| 2026/03/30 | 609 |
| 2026/03/31 | 605 |
Copyright © Adthena. All rights reserved.
March began with 596 advertisers, peaking at 664 mid-month. A decline followed, ending at 605.
