Why is the AUS Education & Training Online Universities/E-Learning April 2026 Report useful and how should I use it?

Why is the AUS Education & Training Online Universities/E-Learning April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Online Universities/E-Learning April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Online Universities/E-Learning April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Online Universities/E-Learning April 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Online Universities/E-Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.8315747186
	88.1684252814

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	57
	43

56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	6%
Navigational	6%
Seasonal	0%
Local	0%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
readingeggs.com.au	32.1
open.edu.au	14.02
teacherspayteachers.com	11.26
udemy.com	5.13
coursera.org	2.87
mathletics.com	2.53
tafecourses.com.au	2.03
swinburneonline.edu.au	1.88
torrens.edu.au	1.73
aib.edu.au	1.29
others	25.16

readingeggs.com.au - 32.1%
open.edu.au - 14.02%
teacherspayteachers.com - 11.26%
udemy.com - 5.13%
coursera.org - 2.87%
mathletics.com - 2.53%
tafecourses.com.au - 2.03%
swinburneonline.edu.au - 1.88%
torrens.edu.au - 1.73%
aib.edu.au - 1.29%
others - 25.16%

In the education PPC landscape, Reading Eggs dominates with 32.1% click share, followed by ‘others’ at 25.16%, while Open.edu.au captures 14.02%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	open.edu.au	swinburneonline.edu.au	torrens.edu.au	aib.edu.au	readingeggs.com.au	aipc.net.au	studyonline.canberra.edu.au	online.scu.edu.au	une.edu.au	monarch.edu.au
2026/04/01	12.78%	3.84%	8.99%	6.08%	5.24%	2.88%	2.08%	2.55%	3.24%	5.15%
2026/04/02	11.83%	4.61%	5.57%	6.06%	1.94%	2.54%	2.09%	2.64%	4.62%	2.87%
2026/04/03	12.12%	4.58%	6.21%	7.2%	2.57%	2.78%	2.37%	3.13%	4.23%	2.22%
2026/04/04	9.98%	4.45%	6.12%	7.63%	1.67%	2.96%	2.5%	2.46%	4.86%	4.33%
2026/04/05	11.64%	4.33%	5.08%	7.96%	2.61%	2.74%	2.06%	3.22%	4.33%	5.07%
2026/04/06	12.96%	4.26%	3.89%	7.9%	2.97%	2.85%	1.98%	2.77%	4.44%	4.79%
2026/04/07	12.07%	4.1%	4.06%	6.43%	2.28%	2.39%	1.99%	3.03%	3.56%	6.12%
2026/04/08	11.66%	5.08%	4.8%	8.5%	3.64%	2.56%	1.98%	3.56%	3.56%	4.29%
2026/04/09	10.5%	4.4%	4.94%	10.21%	5.12%	2.35%	2.02%	4.15%	3.67%	2.49%
2026/04/10	10.78%	4.02%	5.64%	8.84%	5.7%	2.64%	2.52%	3.63%	3.76%	1.92%
2026/04/11	10.09%	4.87%	5.49%	8.43%	8.64%	2.78%	2.15%	2.37%	3.73%	1.56%
2026/04/12	11.56%	4.98%	5.75%	7.13%	9.39%	2.46%	2.44%	3.45%	4.04%	2.42%
2026/04/13	11.73%	7.2%	5.84%	5.79%	5.53%	2.9%	2.39%	3.29%	3.34%	4.64%
2026/04/14	11.98%	7.6%	4.54%	7.88%	7.11%	2.33%	2.36%	3.57%	3.92%	1.43%
2026/04/15	11.28%	6.76%	4.72%	7.3%	6.05%	2.33%	1.94%	3.72%	4.62%	5%
2026/04/16	12.12%	8.5%	5.25%	8.63%	2.85%	2.63%	2.28%	2.86%	4.41%	2.42%
2026/04/17	10.15%	8.76%	6.29%	8.72%	7.59%	2.29%	2.45%	2.89%	4.1%	1.52%
2026/04/18	11.46%	9.14%	6.47%	7.07%	4.71%	2.41%	2.48%	3.32%	3.92%	1.84%
2026/04/19	11.66%	9.21%	5.72%	10.24%	5.54%	2.23%	2.17%	2.71%	3.16%	1.95%
2026/04/20	11.94%	8.7%	4.96%	9%	3.44%	1.99%	2.29%	2.11%	2.83%	1.6%
2026/04/21	13.61%	9.58%	5.56%	6.2%	3.93%	2.33%	2.79%	2.67%	2.95%	2.62%
2026/04/22	11.85%	7.54%	5.41%	5.96%	5.36%	2.18%	2.6%	4.44%	3.08%	2.64%
2026/04/23	12.08%	8.66%	6.18%	8.82%	4.22%	2.01%	2.83%	3.72%	2.52%	2.06%
2026/04/24	10.59%	7.07%	6.1%	8.21%	4.58%	1.97%	2.58%	4.58%	2.42%	5.77%
2026/04/25	13.18%	7.55%	6.64%	6.74%	6.66%	2.16%	3.08%	3.37%	2.53%	2.27%
2026/04/26	12.69%	8.14%	7.49%	6.05%	4.67%	2.61%	3.18%	3.28%	2.6%	1.72%
2026/04/27	12.94%	7.87%	5.91%	7.22%	3.45%	2.02%	3.04%	2.48%	2.51%	3%
2026/04/28	11.01%	8.3%	5.52%	7.5%	4.45%	2.52%	2.93%	3.96%	2.39%	1.47%
2026/04/29	11.22%	8.26%	5.65%	6.82%	4.39%	2.8%	2.68%	2.63%	2.63%	1.22%
2026/04/30	10.66%	8.17%	5.61%	5.53%	5.24%	3.5%	3.05%	3.05%	2.99%	1.47%

open.edu.au
swinburneonline.edu.au
torrens.edu.au
aib.edu.au
readingeggs.com.au
aipc.net.au
studyonline.canberra.edu.au
online.scu.edu.au
une.edu.au
monarch.edu.au

Open.edu.au led April with fluctuating spend, peaking mid-month. Swinburneonline.edu.au saw a steady rise, while torrens.edu.au experienced a mid-month dip. Aib.edu.au and readingeggs.com.au showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	358
2026/04/02	352
2026/04/03	360
2026/04/04	360
2026/04/05	362
2026/04/06	371
2026/04/07	382
2026/04/08	377
2026/04/09	368
2026/04/10	376
2026/04/11	365
2026/04/12	381
2026/04/13	382
2026/04/14	381
2026/04/15	377
2026/04/16	378
2026/04/17	372
2026/04/18	363
2026/04/19	377
2026/04/20	389
2026/04/21	383
2026/04/22	394
2026/04/23	385
2026/04/24	381
2026/04/25	379
2026/04/26	383
2026/04/27	378
2026/04/28	386
2026/04/29	380
2026/04/30	369

April saw a dynamic shift in distinct advertisers, starting at 358 and peaking at 394 mid-month. The month concluded with a slight dip to 369.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
teacherspayteachers.com	4.27%
swinburneonline.edu.au	0.69%
kineticeducation.com.au	0.39%
coursera.org	0.31%
open.edu.au	0.27%
open.ac.uk	-0.39%
opencolleges.edu.au	-0.4%
mathletics.com	-0.76%
readingeggsshop.com.au	-0.78%
readingeggs.com.au	-2.16%

Teacherspayteachers.com surged with a 4.27% click share increase, while readingeggs.com.au dropped by 2.16%. Swinburneonline.edu.au gained 0.69%, contrasting opencolleges.edu.au’s 0.4% decline.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	readingeggs.com.au	open.edu.au	teacherspayteachers.com	swinburneonline.edu.au	tafecourses.com.au	torrens.edu.au	ixl.com	aib.edu.au	readingeggsshop.com.au	mathletics.com
2026/04/01	15.97%	10.71%	7.63%	3.27%	3.69%	6.54%	0.15%	2.99%	0.92%	2.29%
2026/04/02	11.39%	10.46%	7.41%	3.75%	4.13%	4.53%	0.14%	2.24%	0.37%	2.22%
2026/04/03	12.55%	9.96%	5.37%	2.8%	3.93%	4.67%	0.23%	2.47%	2.42%	4.01%
2026/04/04	9.28%	8.53%	4.21%	3%	3.73%	4.86%	4.83%	2.99%	0.73%	0%
2026/04/05	10.15%	9.58%	5.99%	2.72%	3.22%	4.12%	2.08%	3.63%	3.24%	1.9%
2026/04/06	12.93%	11.09%	4.04%	2.99%	3.42%	3.22%	3.95%	3.63%	1.12%	5.43%
2026/04/07	10.48%	10.41%	4.88%	2.67%	3.99%	2.91%	0.21%	2.6%	9.54%	2.01%
2026/04/08	16.24%	9.05%	4.14%	3.56%	3.7%	3.01%	3.83%	2.97%	0.21%	7.37%
2026/04/09	20.4%	8.25%	0%	3.3%	4.01%	3.77%	0.16%	3.4%	8.98%	3.9%
2026/04/10	17.52%	7.32%	0%	1.88%	3.23%	3.81%	6.58%	3.29%	5.91%	3.24%
2026/04/11	28.24%	7.02%	0%	2.62%	2.66%	3.69%	8.61%	2.66%	0.52%	1.71%
2026/04/12	30.34%	7.51%	3.95%	2.72%	3.1%	4.01%	3.66%	2.36%	0.2%	1.79%
2026/04/13	20.57%	8.64%	4.96%	4%	2.5%	4.98%	2.02%	2.36%	1.46%	5.52%
2026/04/14	24.75%	9.56%	4.84%	4.87%	3.24%	3.5%	0.18%	3.02%	0.28%	1.81%
2026/04/15	21.41%	8.4%	4.38%	4.4%	2.94%	3.71%	1.74%	2.64%	4%	3.27%
2026/04/16	10.2%	8.06%	5.41%	4.48%	2.75%	3.61%	4.33%	3.18%	14.69%	1.62%
2026/04/17	25.63%	7.45%	4.59%	4.95%	2.86%	4.59%	1.99%	2.65%	2.54%	1.9%
2026/04/18	18.8%	9.02%	5.11%	5.39%	3.36%	4.46%	3.49%	2.9%	2.2%	0.03%
2026/04/19	20.22%	9.14%	4.87%	6.24%	2.84%	4.38%	3.8%	3.91%	2.59%	0.04%
2026/04/20	13.4%	9.7%	4.91%	6.3%	3.03%	3.85%	2.17%	3.36%	8.41%	1.86%
2026/04/21	15.96%	11.58%	6.86%	6.09%	3.3%	4.16%	0.17%	2.15%	0.34%	0.02%
2026/04/22	20.9%	10.23%	5.9%	4.8%	3.61%	3.9%	0.13%	2.22%	0.18%	2.02%
2026/04/23	17.26%	9.69%	6.22%	5.35%	3.15%	4.33%	3.86%	3.07%	0.23%	3.73%
2026/04/24	16.46%	8.3%	6.02%	4.19%	3.35%	4.03%	8.07%	2.69%	0.47%	3.58%
2026/04/25	22.19%	10.04%	4.79%	4.33%	3.02%	4.46%	2.29%	2.18%	0.24%	0.04%
2026/04/26	15.96%	9.69%	4.64%	5.61%	3.71%	5.2%	6.38%	1.96%	0.35%	6.24%
2026/04/27	12.71%	10.17%	6.52%	5.32%	3.57%	4.08%	3.54%	2.6%	0.32%	2.1%
2026/04/28	18.57%	8.1%	6.08%	4.39%	3.26%	4.07%	0.17%	2.85%	0.08%	7.75%
2026/04/29	16.96%	8.23%	5.6%	5.21%	4.18%	3.99%	0.19%	2.4%	0.24%	4.18%
2026/04/30	17.63%	8.46%	7.57%	5.1%	4.78%	3.89%	2.55%	2.2%	0.16%	0.02%

readingeggs.com.au
open.edu.au
teacherspayteachers.com
swinburneonline.edu.au
tafecourses.com.au
torrens.edu.au
ixl.com
aib.edu.au
readingeggsshop.com.au
mathletics.com

April saw readingeggs.com.au’s impression share peak at 30.34% on the 12th, while open.edu.au fluctuated, ending at 8.46%. Teacherspayteachers.com rose to 7.57% by month’s end. Swinburneonline.edu.au and tafecourses.com.au showed steady growth, closing at 5.1% and 4.78%, respectively. Torrens.edu.au remained stable, finishing at 3.89%. Ixl.com had sporadic spikes, peaking at 8.61% on the 11th. Aib.edu.au and readingeggsshop.com.au maintained low shares, ending at 2.2% and 0.16%. Mathletics.com experienced volatility, closing at 0.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning - Last month

1
Math for All Levels - From Beginner to Advanced https://www.brilliant.org › math › try-for-free
Master Math through interactive problem solving, from basic to advanced at your own pace. Comprehensive curriculum designed by world-class teachers from MIT, Harvard, and more.
2
Free Government Funded Online Courses – No Cost Training Options https://www.coursefinder.com.au
Discover free government-funded online courses to enhance your skills and boost your career. Start learning today for free
3
Open Universities Australia https://www.open.edu.au › study › online
Study Anytime, Anywhere — Explore 1000s of online courses from leading AU unis, and find the best fit for your goals. Getting...
4
ABC Reading Eggs https://www.readingeggs.com.au
Reading Program for Ages 2–13 — Lessons are easy to follow and match your child's ability. Hundreds of easy-to-follow reading lessons...
5
100% Online Study Option | Study On-Campus Or Online https://www.torrens.edu.au
Master The Art Of Branding, Typography, Digital And Print Design. Download A Course Guide.

In the competitive landscape of online education, Brilliant.org captivates with its promise of mastering math through interactive problem-solving, while Coursefinder.com.au highlights free government-funded courses. Open.edu.au offers flexibility with thousands of courses, Reading Eggs tailors reading programs for young learners, and Torrens University emphasizes design mastery.

Frequently Asked Questions

Why is the AUS Education & Training Online Universities/E-Learning April 2026 Report useful and how should I use it?

Why is the AUS Education & Training Online Universities/E-Learning April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Online Universities/E-Learning April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Online Universities/E-Learning April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Online Universities/E-Learning April 2026 Report?

The AUS Education & Training Online Universities/E-Learning April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Online Universities/E-Learning April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Online Universities/E-Learning April 2026 Report for?

The AUS Education & Training Online Universities/E-Learning April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis April 2026