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AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
readingeggs.com.au 33.59
open.edu.au 12.02
udemy.com 7.49
coursera.org 4.79
tafecourses.com.au 2.82
swinburneonline.edu.au 1.87
training.com.au 1.66
monash.edu 1.32
torrens.edu.au 1.27
eot.edu.au 1.25
others 31.92

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Readingeggs.com.au leads with 33.59% click share, followed by ‘others’ at 31.92%. Open.edu.au holds 12.02%, while Udemy.com captures 7.49%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date open.edu.au online.mbs.edu swinburneonline.edu.au readingeggs.com.au monash.edu torrens.edu.au aib.edu.au online.scu.edu.au studyonline.canberra.edu.au une.edu.au
2025/04/01 12.48% 2.29% 5.1% 5.35% 3.47% 2.5% 3.12% 2.77% 2.06% 2.8%
2025/04/02 10.48% 2.71% 5.78% 6.27% 3.53% 3.07% 2.65% 2.72% 2.73% 2.48%
2025/04/03 10.35% 2.63% 4.9% 4.91% 3.85% 3.38% 2.84% 2.09% 2.35% 2.65%
2025/04/04 9.61% 2.65% 4.98% 5.64% 3.92% 2.72% 3.08% 2.4% 2.39% 2.85%
2025/04/05 10.34% 2.85% 5.33% 4.19% 4.89% 2.18% 3.57% 2.8% 2.93% 2.41%
2025/04/06 10.82% 3.01% 4.8% 3.94% 5.23% 3.32% 3.64% 2.03% 2.72% 2.77%
2025/04/07 10.29% 3.08% 4.42% 5.35% 4.46% 2.47% 3.47% 1.68% 3.55% 2.58%
2025/04/08 10.91% 2.88% 5.54% 4.39% 4.17% 2.94% 2.71% 2.31% 2.9% 3.06%
2025/04/09 9% 4.07% 4.5% 5.86% 4.06% 2.69% 4.2% 2.81% 2.4% 2.71%
2025/04/10 9.61% 3.4% 4.8% 5.59% 4.54% 2.85% 3.8% 2.73% 3.16% 2.87%
2025/04/11 9.51% 2.53% 5% 4.73% 4.55% 3.14% 3.23% 2.62% 3.31% 3.23%
2025/04/12 12.51% 3.24% 4.94% 5.43% 4.33% 3.46% 3.27% 1.91% 2.95% 3.24%
2025/04/13 11.07% 3.14% 4.48% 6.02% 4.91% 3.1% 3.57% 2.02% 2.3% 3.61%
2025/04/14 11.55% 3.65% 4.96% 3.84% 4.52% 3.17% 5.5% 2.77% 2.66% 2.54%
2025/04/15 11.21% 3.94% 5.46% 4.61% 5.21% 3.24% 4.98% 2.26% 3.14% 2.65%
2025/04/16 10.49% 3.69% 5.02% 6.03% 3.5% 2.59% 4.6% 2.4% 3.26% 2.33%
2025/04/17 11.56% 3.36% 4.65% 5.29% 4.09% 3.97% 4.56% 1.67% 3.06% 3.16%
2025/04/18 12.79% 1.09% 5.61% 3.93% 3.82% 10.23% 2.01% 0.34% 1.59% 5.87%
2025/04/19 13.81% 2.34% 5.83% 2.83% 6.86% 6.55% 4.52% 2.17% 2.53% 2.3%
2025/04/20 11.08% 4.71% 4.44% 4.27% 5.06% 4.1% 4.9% 1.89% 2.53% 2.6%
2025/04/21 11.01% 3.97% 3.91% 5.35% 4.33% 3.63% 5.41% 2.79% 2.52% 2.49%
2025/04/22 10.83% 3.57% 4.21% 5.83% 3.27% 3.21% 3.66% 2.74% 3.04% 2.15%
2025/04/23 13.05% 4.39% 4.22% 4.57% 3.47% 3.86% 5.06% 2.88% 3.1% 2.02%
2025/04/24 11.75% 4.57% 4.79% 4.09% 4.3% 3.28% 4.75% 2.29% 3.01% 2.21%
2025/04/25 11.96% 3.92% 4.23% 4.91% 4.09% 4.24% 3.36% 2.27% 2.81% 2.28%
2025/04/26 9.76% 4.27% 3.95% 6.13% 4.02% 3.2% 5.86% 3.06% 2.27% 1.98%
2025/04/27 12.39% 3.42% 6.06% 4.31% 4.2% 2.92% 5.69% 1.98% 3.37% 2.33%
2025/04/28 11.96% 4.08% 4.56% 3.96% 3.1% 2.34% 5.78% 2.93% 3.53% 2.08%
2025/04/29 13.36% 4.02% 6.07% 3.9% 4.19% 3.15% 3.01% 2.7% 3.4% 2.17%
2025/04/30 13.24% 4.8% 4.65% 4.63% 4.48% 3.62% 3.54% 3.48% 3.47% 2.07%

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April saw dynamic shifts in PPC spend share. Open.edu.au led with fluctuations, peaking mid-month. Online.mbs.edu and swinburneonline.edu.au showed steady growth. Torrens.edu.au spiked on April 18. The month concluded with open.edu.au maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 491
2025/04/02 492
2025/04/03 480
2025/04/04 484
2025/04/05 486
2025/04/06 510
2025/04/07 505
2025/04/08 509
2025/04/09 483
2025/04/10 482
2025/04/11 489
2025/04/12 472
2025/04/13 490
2025/04/14 488
2025/04/15 482
2025/04/16 462
2025/04/17 451
2025/04/18 462
2025/04/19 492
2025/04/20 478
2025/04/21 475
2025/04/22 486
2025/04/23 477
2025/04/24 478
2025/04/25 487
2025/04/26 466
2025/04/27 466
2025/04/28 475
2025/04/29 483
2025/04/30 478

Copyright © Adthena. All rights reserved.

April began with 491 advertisers, peaking at 510 on April 6. A decline followed, reaching 451 on April 17. The month concluded with 478 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
open.edu.au 3.46%
ixl.com 0.74%
torrens.edu.au 0.63%
brilliant.org 0.56%
chegg.com 0.48%
midoc.com.au -0.27%
readingeggsshop.com.au -0.45%
coursera.org -0.61%
udemy.com -1.53%
readingeggs.com.au -4.3%

Copyright © Adthena. All rights reserved.

Open.edu.au surged with a 3.46% click share increase, while readingeggs.com.au dropped by 4.3%.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date readingeggs.com.au open.edu.au tafecourses.com.au swinburneonline.edu.au udemy.com training.com.au torrens.edu.au monash.edu coursera.org une.edu.au
2025/04/01 13.39% 8.72% 5.22% 3.36% 3.31% 3.85% 1.93% 2.34% 2.32% 1.98%
2025/04/02 18.02% 7.88% 4.42% 3.82% 3.94% 2.75% 2.01% 2.08% 2.5% 1.75%
2025/04/03 15.01% 6.67% 4.03% 3.3% 3.79% 2.18% 2.32% 2.19% 2.28% 1.86%
2025/04/04 16.22% 7.02% 4.3% 3.5% 3.51% 2.89% 1.92% 2.3% 2.58% 1.87%
2025/04/05 13.18% 7.94% 2.93% 3.71% 2.97% 1.73% 1.68% 3.05% 2.49% 1.78%
2025/04/06 11.83% 7.63% 3.63% 3.36% 2.61% 1.65% 2.48% 3.18% 2.1% 2.05%
2025/04/07 15.66% 7.94% 4.65% 2.83% 4.02% 3.21% 1.74% 2.69% 1.78% 1.79%
2025/04/08 13.49% 7.02% 4.48% 3.89% 2.36% 2.87% 2.07% 2.59% 1.82% 2.14%
2025/04/09 16.06% 5.78% 3.44% 2.89% 2.62% 2.71% 1.74% 2.26% 1.9% 1.73%
2025/04/10 17.93% 6.92% 4.38% 3.61% 3.52% 3.16% 2.16% 3.01% 2.51% 2.18%
2025/04/11 14.3% 7.04% 4.62% 3.39% 2.97% 3.14% 1.97% 2.84% 1.93% 2.36%
2025/04/12 16.18% 8.19% 3.8% 3.5% 3.64% 2.94% 2.54% 2.67% 2.53% 2.43%
2025/04/13 17.17% 7.94% 4.53% 3.1% 3.23% 2.74% 1.91% 2.99% 2.27% 2.58%
2025/04/14 12.69% 8.11% 4.34% 3.9% 2.98% 3.09% 2.59% 2.95% 1.9% 1.98%
2025/04/15 14.98% 9.07% 4.84% 4.41% 3.01% 3.6% 2.52% 3.43% 1.81% 1.89%
2025/04/16 17.6% 8.04% 4.52% 3.49% 3.5% 2.89% 1.97% 2.49% 2.44% 1.67%
2025/04/17 15.76% 9.09% 3.6% 3.42% 2.05% 2.23% 3.03% 2.53% 1.28% 2.08%
2025/04/18 11.62% 9.36% 2.5% 4.13% 0.76% 1.4% 7.66% 2.78% 2.4% 4.03%
2025/04/19 8.49% 10.15% 3% 5.57% 1.83% 2.28% 6.45% 5.6% 1.06% 1.89%
2025/04/20 10.69% 8.45% 4.04% 2.74% 1.77% 3.63% 3.4% 3.13% 1.51% 2.31%
2025/04/21 15.11% 7.9% 4.29% 2.6% 3.44% 3.04% 2.68% 2.72% 2.1% 2.44%
2025/04/22 17.01% 9.58% 4.27% 3.02% 3.06% 3.81% 2.23% 2.2% 1.83% 1.45%
2025/04/23 13.95% 10.43% 4.56% 2.96% 2.53% 3.99% 2.97% 2.69% 2.08% 1.48%
2025/04/24 12.38% 8.9% 3.3% 3.54% 2.74% 2.71% 2.6% 3.08% 1.67% 1.66%
2025/04/25 14.07% 8.24% 3.44% 3.24% 3.17% 3.09% 3.37% 2.59% 1.81% 1.69%
2025/04/26 16.3% 8.15% 4.08% 2.43% 3.73% 3.2% 2.4% 2.45% 2.44% 1.41%
2025/04/27 12.19% 9.29% 3.8% 4.7% 2.41% 2.99% 2.15% 3.03% 1.78% 1.64%
2025/04/28 11.74% 9.88% 4.89% 3.33% 2.92% 4.2% 1.79% 2.05% 2.07% 1.5%
2025/04/29 12.12% 9.63% 3.8% 4.94% 2.38% 3.82% 2.93% 3.33% 1.63% 1.73%
2025/04/30 14.19% 10.43% 3.75% 3.71% 3.07% 3.01% 2.99% 2.73% 1.97% 1.96%

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April saw readingeggs.com.au lead with fluctuating impressions, peaking early. Open.edu.au steadily rose, ending strong. TAFECourses and SwinburneOnline showed moderate stability. Udemy and Training.com.au had varied trends, while Torrens and Monash experienced mid-month spikes. Coursera and UNE remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Unlimited Access to Coursera https://www.coursera.org

    Coursera Plus — Get unlimited access to over 10,000 learning programs from top universities and companies. Earn multiple certificates, expand your career...

  2. 2
    Open Universities Australia https://www.open.edu.au › study › online

    Online Uni Courses — Discover University Courses Without Entry Requirements. Study Towards the Future You Want. We're Here To Guide You Towards the Right Online Course. Talk To Our Student...

  3. 3
    ABC Reading Eggs https://www.readingeggs.com.au › for_schools › free_trial

    Reading Eggs School Program — Try the science backed classroom reading program proven to boost students’ reading skills. Join 20 million+ students with our proven classroom reading program. See for yourself.

  4. 4
    Government-Funded Courses https://www.training.com.au › study › today

    Study In-Class or Online — Find Your Dream Course Today. Study In-Class or Online to Reach Your Educational Goals. Trusted...

  5. 5
    Udemy - Courses On Demand | Learn From Anywhere https://www.udemy.com › online-courses › learn-now

    Try Personal Plan free for 7 days and access thousands of courses to level up your skills. Find the right instructor for you.

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In the competitive landscape of online education, Coursera, Open Universities Australia, ABC Reading Eggs, Training.com.au, and Udemy shine with unique propositions. Coursera offers unlimited access to over 10,000 programs, while Open Universities Australia emphasizes no entry requirements. ABC Reading Eggs focuses on science-backed reading programs, Training.com.au highlights government-funded courses, and Udemy provides on-demand learning with a free trial.

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