AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – AUS

Google AI Overview visibility for Education & Training Online Universities/E-Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.3652441437
75.6347558563
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
readingeggs.com.au 32.32
open.edu.au 13.19
teacherspayteachers.com 8.16
udemy.com 6.95
coursera.org 3.67
swinburneonline.edu.au 2.88
tafecourses.com.au 2.8
mathletics.com 1.61
opencolleges.edu.au 1.57
une.edu.au 1.44
others 25.41
  • readingeggs.com.au - 32.32%
  • open.edu.au - 13.19%
  • teacherspayteachers.com - 8.16%
  • udemy.com - 6.95%
  • coursera.org - 3.67%
  • swinburneonline.edu.au - 2.88%
  • tafecourses.com.au - 2.8%
  • mathletics.com - 1.61%
  • opencolleges.edu.au - 1.57%
  • une.edu.au - 1.44%
  • others - 25.41%

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In the education PPC landscape, Reading Eggs dominates with 32.32% click share, followed by ‘others’ at 25.41%. Open.edu.au holds 13.19%, while Teachers Pay Teachers captures 8.16%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date open.edu.au swinburneonline.edu.au aib.edu.au readingeggs.com.au une.edu.au studyonline.canberra.edu.au torrens.edu.au aipc.net.au online.scu.edu.au monarch.edu.au
2026/06/01 11.88% 9.73% 5.91% 1.23% 4.95% 3.25% 3.4% 2.93% 3.09% 2.29%
2026/06/02 10.84% 9.08% 4.48% 3.35% 3.95% 3.39% 3.28% 3.57% 3.83% 2.78%
2026/06/03 11.28% 9.16% 4.87% 1.2% 5.31% 3.01% 4.22% 3.18% 3.4% 1.59%
2026/06/04 10.85% 8.8% 5.45% 2.01% 3.89% 3.43% 3.05% 3.18% 4.09% 3.17%
2026/06/05 10.49% 9.4% 4.77% 1.7% 4.26% 3.42% 2.73% 3.47% 3.09% 3.26%
2026/06/06 12% 9.72% 5.09% 1.44% 3.66% 3.55% 2.64% 3.83% 3.2% 3.06%
2026/06/07 11.48% 8.38% 5.61% 1.82% 3.61% 3.65% 4.47% 3.51% 3.74% 3.19%
2026/06/08 11.33% 8.55% 5.48% 1.92% 3.25% 3.39% 2.63% 3.42% 3.18% 3.1%
2026/06/09 12.85% 8.32% 4.15% 1.75% 4.55% 3.42% 2.61% 3.43% 3.36% 3.1%
2026/06/10 11.82% 8.6% 4.31% 5.54% 5.21% 2.99% 2.3% 3.25% 2.76% 2.29%
2026/06/11 10.47% 8.52% 4.61% 4.64% 4.5% 3.92% 3.12% 3.22% 3.17% 2.82%
2026/06/12 11.13% 9.13% 5.3% 3.47% 5.07% 3.67% 3.14% 3.41% 3.31% 2.35%
2026/06/13 11.15% 8.3% 5.37% 5.75% 5% 4.09% 3.27% 3.64% 2.48% 2.08%
2026/06/14 10.3% 8.18% 6.21% 4.17% 5.59% 4.18% 3.41% 3.39% 2.53% 2.19%
2026/06/15 10.88% 7.47% 5.32% 4.33% 5.05% 3.26% 2.79% 3.15% 2.86% 2.01%
2026/06/16 11.22% 7.37% 5.09% 3.1% 4.91% 3.96% 3.2% 3.15% 2.59% 1.54%
2026/06/17 10.29% 7.92% 4.83% 4.73% 5.59% 4.23% 3.35% 3.32% 2.52% 2.02%
2026/06/18 11.09% 8% 5.3% 3.19% 4.97% 3.96% 3.61% 2.77% 2.56% 1.62%
2026/06/19 10.39% 8.52% 5.18% 4.24% 5.92% 3.36% 3.26% 3.05% 2.16% 1.85%
2026/06/20 12.78% 8.31% 4.69% 5.56% 6.45% 3.26% 3.32% 3.15% 1.61% 2.31%
2026/06/21 12.52% 7.43% 5% 6.42% 6.54% 3.27% 3.09% 2.9% 2.18% 2.29%
2026/06/22 11.96% 7.62% 4.83% 6.3% 7.18% 3.17% 2.69% 3.12% 1.49% 2.81%
2026/06/23 12.28% 7.81% 3.95% 7.13% 6.49% 3.2% 2.71% 3.14% 1.16% 4.52%
2026/06/24 12.93% 8.19% 5.52% 5.65% 4.4% 3.43% 3.17% 2.88% 1.21% 2.32%
2026/06/25 12.92% 8.15% 5.9% 2.47% 4.3% 3.44% 3.13% 2.91% 0.88% 3.25%
2026/06/26 12.85% 8.93% 5.51% 6.05% 4.99% 3.15% 3.36% 2.87% 1.08% 2.92%
2026/06/27 12.33% 8.87% 5.28% 4.94% 4.97% 3.35% 3.28% 3.81% 0.86% 2.3%
2026/06/28 12.25% 8.34% 6.04% 5.32% 4.37% 3.36% 4.13% 3.26% 1.02% 2.4%
2026/06/29 13.63% 7.31% 5.33% 3.81% 3.69% 3.69% 3.15% 2.49% 1.92% 2%
2026/06/30 14.17% 6.86% 4.78% 4.49% 3.39% 3.03% 3.01% 2.42% 2.32% 1.78%
  • open.edu.au
  • swinburneonline.edu.au
  • aib.edu.au
  • readingeggs.com.au
  • une.edu.au
  • studyonline.canberra.edu.au
  • torrens.edu.au
  • aipc.net.au
  • online.scu.edu.au
  • monarch.edu.au

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Open.edu.au led June’s PPC spend, peaking at 14.17% on the 30th. Swinburneonline.edu.au saw a decline, ending at 6.86%. Readingeggs.com.au fluctuated, closing at 4.49%.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 440
2026/06/02 455
2026/06/03 447
2026/06/04 396
2026/06/05 400
2026/06/06 399
2026/06/07 405
2026/06/08 411
2026/06/09 408
2026/06/10 379
2026/06/11 386
2026/06/12 384
2026/06/13 371
2026/06/14 359
2026/06/15 351
2026/06/16 348
2026/06/17 342
2026/06/18 354
2026/06/19 344
2026/06/20 347
2026/06/21 346
2026/06/22 345
2026/06/23 348
2026/06/24 353
2026/06/25 348
2026/06/26 341
2026/06/27 339
2026/06/28 336
2026/06/29 355
2026/06/30 352

Copyright © Adthena. All rights reserved.

June began with 440 advertisers, peaking at 455 on June 2. A decline followed, reaching 336 on June 28. The month concluded with 352 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
readingeggs.com.au 11.36%
coursera.org 0.52%
udemy.com 0.52%
onlinecoursesaustralia.edu.au 0.28%
ixl.com 0.25%
lcieducation.com -0.56%
tafecourses.com.au -0.65%
swinburneonline.edu.au -0.72%
open.edu.au -1.98%
teacherspayteachers.com -2.02%

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Readingeggs.com.au soared with an 11.36% click share increase, while teacherspayteachers.com dropped by 2.02%. Coursera.org and udemy.com both gained 0.52%.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date readingeggs.com.au open.edu.au ixl.com tafecourses.com.au swinburneonline.edu.au teacherspayteachers.com opencolleges.edu.au udemy.com coursera.org une.edu.au
2026/06/01 7.34% 9.72% 1.93% 4.11% 7.24% 4.63% 2.06% 4.32% 1.51% 3.47%
2026/06/02 14.12% 9.17% 2.03% 4.4% 6.35% 5.48% 1.97% 3.86% 1.77% 2.56%
2026/06/03 5.49% 10.01% 2.55% 5.21% 6.96% 3.56% 2.17% 3.61% 2.29% 4.45%
2026/06/04 8.85% 9.38% 1.04% 3.18% 6.94% 5.1% 1.92% 3.5% 1.65% 2.36%
2026/06/05 7.03% 8.93% 1.45% 4.28% 6.91% 4.78% 2.19% 4.17% 2.02% 2.92%
2026/06/06 6.72% 10.96% 1.99% 3.99% 8.36% 3.93% 2.34% 4.17% 1.75% 2.4%
2026/06/07 7.72% 10.58% 1.91% 3.5% 6.05% 4.18% 2.65% 3.3% 1.96% 2.4%
2026/06/08 8.49% 10.08% 2.57% 3.79% 6.05% 3.91% 2.47% 3.54% 1.71% 1.98%
2026/06/09 7.55% 11.81% 1.05% 3.96% 6.59% 5.5% 1.69% 2.38% 2.46% 4.06%
2026/06/10 21.76% 9.62% 0.16% 4.79% 5.94% 5.49% 1.45% 1.11% 2.18% 3.58%
2026/06/11 17.76% 8.47% 2.84% 3.62% 5.55% 5.01% 1.55% 4.05% 1.72% 2.86%
2026/06/12 14.22% 9.48% 2.37% 3.84% 6.07% 5.15% 2.04% 4.24% 1.9% 3.19%
2026/06/13 21.62% 9.37% 1.23% 3.53% 5.5% 4.55% 2.21% 3.6% 1.68% 3.22%
2026/06/14 17.91% 9.13% 0.23% 2.46% 5.98% 4.89% 3.36% 2.8% 2.07% 4.08%
2026/06/15 16.1% 9.01% 3.38% 4.02% 4.38% 3.11% 2.26% 2.72% 1.6% 3.11%
2026/06/16 12.07% 9.29% 2.58% 4.09% 4.95% 5.09% 1.88% 2.5% 1.88% 2.93%
2026/06/17 18.93% 8.65% 2.4% 4.02% 4.98% 3.17% 2.17% 2.71% 2.44% 3.17%
2026/06/18 12.73% 9.26% 0.2% 3.69% 5.77% 2.43% 2.15% 3.16% 3.74% 3.07%
2026/06/19 16.27% 8.43% 1.54% 4.1% 5.54% 5.13% 1.84% 4.51% 2.84% 3.52%
2026/06/20 20.46% 9.66% 3.48% 3.47% 5.62% 3.36% 1.89% 4.05% 2.14% 3.88%
2026/06/21 22.32% 8.73% 7.02% 2.63% 3.9% 4.33% 2.57% 3.5% 2.84% 3.75%
2026/06/22 24% 9.89% 1.13% 4.02% 4.82% 3.65% 2.07% 2.67% 3.22% 4.71%
2026/06/23 25.74% 9.41% 0.24% 3.22% 4.64% 3.92% 2.27% 3.02% 2.57% 4%
2026/06/24 19.51% 9.63% 5.59% 2.76% 4.37% 3.69% 2.01% 4.45% 2.46% 2.23%
2026/06/25 9.5% 10.16% 6.12% 3.91% 4.73% 5.08% 2.22% 4.66% 2.9% 2.34%
2026/06/26 22.94% 9.74% 2.25% 3.32% 4.98% 4.6% 2.08% 4.99% 2.63% 3.27%
2026/06/27 16.5% 8.5% 8.24% 3.01% 4.83% 3.87% 2.66% 5.17% 2.65% 2.41%
2026/06/28 19.38% 10.47% 3.48% 2.18% 5.13% 4.99% 2.87% 5.14% 2.61% 2.35%
2026/06/29 15.1% 10.42% 6.01% 3.16% 4.2% 3.87% 2.54% 4.96% 2.21% 2.16%
2026/06/30 16.83% 11.04% 5.51% 4.42% 3.83% 3.5% 2.83% 2.78% 2.1% 2.08%
  • readingeggs.com.au
  • open.edu.au
  • ixl.com
  • tafecourses.com.au
  • swinburneonline.edu.au
  • teacherspayteachers.com
  • opencolleges.edu.au
  • udemy.com
  • coursera.org
  • une.edu.au

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Readingeggs.com.au saw a significant rise, peaking at 25.74% on June 23. Open.edu.au maintained a steady presence, while Ixl.com fluctuated, ending at 5.51%. TafeCourses.com.au and SwinburneOnline.edu.au showed moderate stability. TeachersPayTeachers.com and OpenColleges.edu.au had minor variations. Udemy.com peaked mid-month, and Coursera.org remained consistent. Une.edu.au experienced fluctuations, ending at 2.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning - Last month
  1. 1
    Unlimited Access to Coursera https://www.coursera.org

    Learn At Your Own Pace — Unlimited Access to 10000+ Courses, Specializations and Professional Certificates. Learn job-ready skills with one simple Coursera...

  2. 2
    Open Universities Australia https://www.open.edu.au › study › online

    Study Anytime, Anywhere — Getting started at university has never been easier with Open Universities Australia. We'll help you find the right course, get into uni, and achieve a...

  3. 3
    ABC Reading Eggs https://www.readingeggs.com.au

    Reading Program for Ages 2–13 — Access over 4,000 children's books in the online library. Hundreds of easy-to-follow reading lessons for kids.

  4. 4
    Government-Funded Courses https://www.training.com.au › study › today

    Online Courses in Australia — Find a Course That Suits You & Download a Free Course Guide Today. Trusted by Thousands of Australian Students Every Year. Start Your Course...

  5. 5
    Udemy - Courses On Demand | Learn On Any Device https://www.udemy.com

    Join millions of learners from around the world already learning on Udemy. Find the right instructor for you. Choose from many topics, skill levels, and languages.

Copyright © Adthena. All rights reserved.

Coursera, Open Universities Australia, and Udemy dominate with flexible learning themes. Coursera offers unlimited access to 10,000+ courses, while Open Universities simplifies university entry. Udemy emphasizes global reach and diverse topics. Reading Eggs targets young learners, and Training.com.au highlights government-funded courses.

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