Why is the AUS Healthcare & Medical Hospitals July 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Hospitals July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Hospitals July 2026 Report?

The AUS Healthcare & Medical Hospitals July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Hospitals July 2026 Report for?

The AUS Healthcare & Medical Hospitals July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.633100432
	79.366899568

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	11%
Transactional	3%
Navigational	1%
Seasonal	0%
Local	5%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
hbf.com.au	16.45
healthengine.com.au	10.23
updoc.com.au	8.91
bupa.com.au	5.56
myhealth.net.au	5.09
healthdirect.gov.au	4.76
brisbanecitydoctors.com.au	4.08
doctorsondemand.com.au	3.42
mytelehealthclinic.com.au	2.79
healthcareaustralia.com.au	2.78
others	35.93

hbf.com.au - 16.45%
healthengine.com.au - 10.23%
updoc.com.au - 8.91%
bupa.com.au - 5.56%
myhealth.net.au - 5.09%
healthdirect.gov.au - 4.76%
brisbanecitydoctors.com.au - 4.08%
doctorsondemand.com.au - 3.42%
mytelehealthclinic.com.au - 2.79%
healthcareaustralia.com.au - 2.78%
others - 35.93%

In the healthcare PPC landscape, hbf.com.au leads with 16.45% click share, followed by healthengine.com.au at 10.23%. Updoc.com.au captures 8.91%, while ‘others’ dominate with 35.93%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	hbf.com.au	bupa.com.au	mytelehealthclinic.com.au	myhealth.net.au	healthengine.com.au	doctorsondemand.com.au	primemedic.com.au	hola.health	brisbanecitydoctors.com.au
2026/07/01	13.09%	14.19%	9.18%	8.08%	6.62%	12.48%	8.58%	2.31%	6.41%	0%
2026/07/02	19.18%	14.02%	6.4%	8.57%	0.93%	8.45%	5.48%	2.75%	4.63%	3.18%
2026/07/03	15.5%	13.43%	12.8%	12.18%	2.94%	2.73%	8.36%	1.39%	2.24%	0.2%
2026/07/04	19.99%	12.05%	9.05%	7.31%	7.79%	6.37%	6.56%	3.16%	0.22%	0.19%
2026/07/05	13.48%	13.2%	10.58%	6.38%	2.15%	4.4%	4.57%	3.35%	1.79%	4.19%
2026/07/06	21.53%	14.42%	12.3%	5.83%	1.86%	1.36%	5.63%	4.02%	10.45%	0.04%
2026/07/07	21.52%	11.38%	10.75%	6.84%	0.68%	2.61%	3.65%	4.17%	1.91%	0.23%
2026/07/08	16.74%	11.1%	11.3%	6.15%	4.71%	3.48%	4.17%	1.74%	1.6%	0.24%
2026/07/09	18.45%	10.41%	12.4%	3.22%	0.44%	7.37%	6.82%	2.24%	2.12%	1.97%
2026/07/10	20.63%	8.3%	12.6%	2.54%	6.37%	5.01%	5.11%	3.84%	2.03%	0.16%
2026/07/11	22.8%	9.74%	14.46%	2.85%	0.44%	6.43%	5.13%	4.42%	0.7%	1.91%
2026/07/12	19.77%	10.3%	9.79%	2.14%	1.66%	5.57%	6.4%	4.21%	1.82%	3.17%
2026/07/13	17.74%	9.64%	6.75%	3.77%	3.98%	8.41%	6.25%	5.36%	6.64%	0.63%
2026/07/14	20.67%	3.16%	9.53%	6.38%	2.51%	9.43%	3.81%	6.36%	2.43%	2.18%
2026/07/15	18.78%	7.36%	6.65%	4.34%	8.17%	9.08%	5.35%	5.16%	2.15%	1.9%
2026/07/16	14.02%	7.25%	8.89%	4.46%	4.75%	6.15%	6.27%	2.28%	3.5%	12.03%
2026/07/17	17.15%	12.37%	12.89%	4.69%	0.19%	4.31%	5.97%	4.21%	2.03%	0.11%
2026/07/18	24.08%	13.76%	7.09%	9.79%	0.85%	5.76%	5.41%	4.01%	0.37%	0.91%
2026/07/19	19.72%	13.34%	7.26%	4.39%	0.65%	4.62%	5.11%	2.06%	1.81%	3.56%
2026/07/20	23.34%	4.4%	5.32%	10.55%	0.4%	9.13%	4.66%	3.09%	3.64%	0.04%
2026/07/21	20.26%	3.09%	9.36%	6.23%	2.68%	9.28%	3.73%	6.22%	2.37%	2.2%
2026/07/22	16.43%	12.85%	10.57%	5.62%	6.04%	4.71%	3.5%	2.24%	1.29%	0.01%
2026/07/23	12.36%	12.78%	8.65%	5.77%	1.43%	8.98%	5.46%	2.99%	3.45%	1.76%
2026/07/24	18.11%	12.3%	8.92%	4.87%	1.42%	6.26%	3.62%	1.73%	1.46%	3.45%
2026/07/25	22.09%	10.46%	6.57%	6.99%	2.6%	7.7%	4.3%	4.18%	3.46%	3.62%
2026/07/26	15.93%	11.48%	8.13%	3.8%	2.75%	8.59%	3.84%	4.45%	0.64%	1.37%
2026/07/27	19.92%	8%	5.68%	10.74%	3.35%	5.76%	2.58%	3.89%	2.47%	3.73%
2026/07/28	11.12%	9.65%	11.94%	6.49%	5.48%	8.84%	2.32%	1.96%	1.85%	2.13%
2026/07/29	22.88%	9.63%	12.1%	1.69%	0.38%	6.8%	3.88%	1.92%	10.17%	0.04%
2026/07/30	10.8%	8.38%	13.07%	3.03%	0.94%	7.91%	4.43%	2.93%	2.37%	0.42%
2026/07/31	13.12%	10.97%	10.6%	7.2%	6.19%	6.04%	3.82%	3.36%	2.93%	0.07%

updoc.com.au
hbf.com.au
bupa.com.au
mytelehealthclinic.com.au
myhealth.net.au
healthengine.com.au
doctorsondemand.com.au
primemedic.com.au
hola.health
brisbanecitydoctors.com.au

Updoc.com.au led July with fluctuating spend, peaking at 24.08% on July 18. Hbf.com.au saw a decline, while bupa.com.au maintained steady growth. Mytelehealthclinic.com.au and myhealth.net.au showed sporadic trends. The month concluded with updoc.com.au dominating.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	114
2026/07/02	135
2026/07/03	136
2026/07/04	144
2026/07/05	151
2026/07/06	141
2026/07/07	141
2026/07/08	141
2026/07/09	122
2026/07/10	130
2026/07/11	151
2026/07/12	135
2026/07/13	147
2026/07/14	160
2026/07/15	155
2026/07/16	151
2026/07/17	153
2026/07/18	146
2026/07/19	150
2026/07/20	149
2026/07/21	160
2026/07/22	173
2026/07/23	165
2026/07/24	171
2026/07/25	172
2026/07/26	187
2026/07/27	157
2026/07/28	168
2026/07/29	120
2026/07/30	154
2026/07/31	147

July saw a dynamic shift in distinct advertisers, starting at 114 and peaking at 187. The month concluded with a slight dip to 147, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
healthengine.com.au	3.41%
healthdirect.gov.au	1.16%
nextpracticehealth.com	0.8%
sahealth.sa.gov.au	0.76%
abbyhealth.app	0.58%
doctorsondemand.com.au	-1.03%
updoc.com.au	-1.17%
brisbanecitydoctors.com.au	-1.18%
myhealth.net.au	-1.31%
bupa.com.au	-1.48%

In the past month, healthengine.com.au surged with a 3.41% click share increase, while bupa.com.au faced a decline of 1.48%.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	myhealth.net.au	healthengine.com.au	updoc.com.au	bupa.com.au	hbf.com.au	healthdirect.gov.au	darlinghurstmedical.com.au	doctorsondemand.com.au	medprime.com.au	brisbanecitydoctors.com.au
2026/07/01	11.43%	18.17%	8.85%	8.07%	12.28%	0%	0.47%	8.9%	3.13%	0%
2026/07/02	2.62%	11.18%	9.67%	4.3%	13.37%	3.06%	3.3%	5.37%	0.68%	6.22%
2026/07/03	5.71%	4.21%	7.38%	10.91%	10.22%	0.89%	6.69%	6.42%	6.33%	0.46%
2026/07/04	15.21%	7.16%	7.19%	7.1%	9.8%	2.9%	1.66%	5.14%	0%	0.79%
2026/07/05	5.81%	7.8%	6.16%	5.63%	10.67%	1.47%	5.38%	3.36%	0%	5.86%
2026/07/06	6.4%	2.14%	11.7%	9.88%	14.2%	4.01%	0.85%	2.57%	1.9%	0.08%
2026/07/07	1.91%	5.22%	9.88%	8.11%	10.76%	3.22%	0%	1.7%	2.5%	0.48%
2026/07/08	7.46%	5.9%	9.66%	8.5%	9.26%	3.05%	0.48%	1.79%	3.24%	0.87%
2026/07/09	1.83%	11.39%	9.85%	7.68%	9.3%	6%	0%	6.92%	4.06%	4.36%
2026/07/10	9.95%	8.41%	10.22%	8.67%	5.72%	15.27%	0.08%	3.68%	3.85%	0.37%
2026/07/11	1.08%	12.68%	8.71%	14.89%	7.38%	3.67%	0.27%	3.18%	0%	3.9%
2026/07/12	5.05%	7.68%	7.51%	5.03%	7.29%	4.09%	8.06%	4.71%	3.91%	3.14%
2026/07/13	9.34%	9.78%	8.82%	3.81%	6.75%	5.17%	7.49%	3.75%	4.26%	2.38%
2026/07/14	6.48%	13.61%	7.79%	6.91%	1.92%	7.22%	3.06%	1.82%	4.78%	4.57%
2026/07/15	11.98%	14.31%	6.64%	4.59%	4.98%	2.89%	2.54%	1.96%	6.28%	4.74%
2026/07/16	9.45%	5.95%	6.68%	5.34%	5.87%	4.32%	1.96%	4.61%	0.11%	14.48%
2026/07/17	0.28%	7.14%	6.56%	5.42%	8.86%	12.23%	0.61%	2.16%	0.1%	0.29%
2026/07/18	2.75%	12.85%	11.52%	4.42%	12.51%	8.04%	2.67%	3.34%	0.1%	1.1%
2026/07/19	1.09%	11.04%	8.01%	3.81%	12.13%	11.37%	1.7%	3.73%	0.08%	3.75%
2026/07/20	0.86%	14.09%	9.97%	2.9%	2.8%	6.83%	1.33%	2.66%	4.95%	0.09%
2026/07/21	6.48%	13.61%	7.79%	6.91%	1.92%	7.22%	3.06%	1.82%	4.78%	4.57%
2026/07/22	10.36%	7.98%	6.86%	4.91%	9.43%	8.58%	4.03%	1.35%	7.39%	0%
2026/07/23	2.49%	13.37%	6.11%	5.18%	9.22%	5.74%	0.79%	2.75%	3.04%	3.62%
2026/07/24	4.47%	9.79%	6.93%	5.3%	9.03%	9%	3.38%	3.95%	1.41%	3.53%
2026/07/25	6.08%	13.25%	9.96%	4.37%	9.09%	2.73%	1.59%	4.52%	0.04%	5.64%
2026/07/26	4.41%	13.59%	6.82%	7%	7.8%	3.32%	2.61%	2.57%	3.72%	2.69%
2026/07/27	6.47%	11.78%	7.3%	3.08%	5.68%	4.93%	3.73%	1.22%	5.34%	5.2%
2026/07/28	10.17%	13.96%	3.5%	8.58%	6.73%	4.1%	2.03%	0.8%	1.91%	3.51%
2026/07/29	0.94%	13.31%	13.03%	7.78%	8.63%	7.73%	0%	2.36%	0.04%	0.13%
2026/07/30	1.97%	9.87%	7.36%	7.8%	5.15%	3.35%	3.4%	1.71%	6.15%	1%
2026/07/31	13.04%	10.63%	8.13%	8.09%	7.95%	6.67%	3.77%	1.76%	0.31%	0.12%

myhealth.net.au
healthengine.com.au
updoc.com.au
bupa.com.au
hbf.com.au
healthdirect.gov.au
darlinghurstmedical.com.au
doctorsondemand.com.au
medprime.com.au
brisbanecitydoctors.com.au

In July 2026, Healthengine.com.au consistently led in PPC impressions, peaking mid-month. Myhealth.net.au showed fluctuations, ending strong. Updoc.com.au maintained steady performance, while Bupa.com.au and HBF.com.au had varied trends. The month concluded with Healthengine.com.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals - Last month

1
Book Your GP Appointment Today https://www.bupa.com.au
Schedule Your Visit Online — Local GP Services For Your Family. Appointments Available. Book Online Or Call Now! Friendly And Welcoming Doctors. Appointments Available. Book Online Or Call Now!
2
Want up to 14 Weeks Free? - Waits Waived Eligible Extras https://www.hbf.com.au
Act Quick. For New Members Who Join Eligible Combined Cover By 30 July. T&Cs Apply.
3
Bulk Billing GP - Walk in clinic near me https://www.healthdirect.gov.au › servicefinder
Find a doctor, dentist or healthcare Specialist near you. Find & book health appointments, 24/7. Free service. Australian health advice. Types: healthdirect helpine, Australian health advice, Free Government Service.
4
Find a GP Near You - Same-day Appointments https://www.healthengine.com.au
GP services include check ups, scripts, referrals, skin checks, immunisation & more. See next...
5
Book Online via HotDoc | Accepting New Patients | All Ages Welcome https://www.hotdoc.com.au
New patients welcome at Walton Bridge Medical Centre, The Gap. Book online today. Book online via HotDoc. Telehealth and weekend appointments available. Online Booking via HotDoc. All Ages & Families. Telehealth & Weekend. UK-Trained GP.

In the competitive landscape of healthcare PPC ads, Bupa emphasizes convenience with online GP bookings, while HBF entices with free weeks and waived waits. Healthdirect offers a free, comprehensive service finder, Healthengine highlights same-day GP appointments, and HotDoc welcomes new patients with flexible booking options.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Hospitals July 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Hospitals July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Hospitals July 2026 Report?

The AUS Healthcare & Medical Hospitals July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Hospitals July 2026 Report for?

The AUS Healthcare & Medical Hospitals July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis July 2026