Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 37.27 |
| airbnb.com.au | 12.01 |
| hotels.com | 10.59 |
| trivago.com.au | 7.19 |
| stayz.com.au | 3.58 |
| expedia.com.au | 3.38 |
| wotif.com | 2.76 |
| agoda.com | 2.75 |
| rydges.com | 2.51 |
| qantas.com | 0.99 |
| others | 16.97 |
- booking.com - 37.27%
- airbnb.com.au - 12.01%
- hotels.com - 10.59%
- trivago.com.au - 7.19%
- stayz.com.au - 3.58%
- expedia.com.au - 3.38%
- wotif.com - 2.76%
- agoda.com - 2.75%
- rydges.com - 2.51%
- qantas.com - 0.99%
- others - 16.97%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 37.27% click share, followed by Airbnb at 12.01%. Others collectively hold 16.97%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | trivago.com.au | expedia.com.au | agoda.com | wotif.com | airbnb.com.au | stayz.com.au | rydges.com | qantas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 29.83% | 17.51% | 12.58% | 5.36% | 9.98% | 4.11% | 4.77% | 2.88% | 0.99% | 0.89% |
| 2025/12/02 | 31.61% | 12.56% | 9.64% | 10.01% | 6.77% | 5.21% | 5.8% | 3.07% | 1.26% | 0.9% |
| 2025/12/03 | 30.5% | 12.1% | 15.96% | 6.34% | 5.95% | 3.89% | 5.87% | 3.52% | 1.32% | 1.01% |
| 2025/12/04 | 31.46% | 11.13% | 14.43% | 5.68% | 5.81% | 3.47% | 7.46% | 4.61% | 0.97% | 0.8% |
| 2025/12/05 | 31.58% | 11.9% | 12.18% | 6.3% | 6.5% | 3.05% | 6.76% | 4.2% | 1.08% | 0.96% |
| 2025/12/06 | 30.85% | 10.15% | 13.26% | 4.87% | 5.55% | 2.21% | 7.03% | 5.36% | 1.67% | 1.01% |
| 2025/12/07 | 32.58% | 8.75% | 8.78% | 4.36% | 2.11% | 2.9% | 8.69% | 6.08% | 1.77% | 1.66% |
| 2025/12/08 | 33.22% | 9.75% | 10.67% | 6.23% | 3.4% | 3.1% | 7.17% | 5.49% | 1.69% | 1.47% |
| 2025/12/09 | 31.36% | 13.71% | 9.36% | 7.18% | 6.44% | 2.62% | 7.3% | 4.49% | 1.72% | 1.07% |
| 2025/12/10 | 30.29% | 15.5% | 10.64% | 5.08% | 3.77% | 2.18% | 8.68% | 5.2% | 1.31% | 1.69% |
| 2025/12/11 | 32.6% | 11.35% | 10.89% | 5.09% | 6.99% | 1.73% | 7.38% | 4.33% | 1.35% | 1.2% |
| 2025/12/12 | 32.11% | 12.09% | 10.09% | 5.32% | 6.36% | 2.2% | 8.1% | 4.05% | 1.48% | 1.45% |
| 2025/12/13 | 33.41% | 11.4% | 8.44% | 5.52% | 7.29% | 2.44% | 6.93% | 3.71% | 1.53% | 1.29% |
| 2025/12/14 | 31.41% | 13.85% | 10.43% | 5.8% | 6.27% | 2.2% | 6.9% | 3.64% | 1.44% | 1.38% |
| 2025/12/15 | 34.1% | 12.49% | 10.46% | 3.1% | 4.73% | 2.77% | 7.74% | 3.66% | 1.59% | 1.37% |
| 2025/12/16 | 33.82% | 11.11% | 11.07% | 2.86% | 4.65% | 2.75% | 8.38% | 3.66% | 1.56% | 0.93% |
| 2025/12/17 | 34.39% | 12.1% | 11.38% | 4.81% | 3.02% | 4.26% | 6.86% | 3.17% | 1.9% | 0.86% |
| 2025/12/18 | 32.51% | 12.32% | 11.54% | 4.27% | 5.49% | 4.73% | 6.75% | 3.2% | 1.32% | 1.03% |
| 2025/12/19 | 34.71% | 8.51% | 8.93% | 4.28% | 6.26% | 4.27% | 7.84% | 4.38% | 1.64% | 1.33% |
| 2025/12/20 | 37.51% | 11.09% | 9.02% | 5.88% | 4.18% | 3.13% | 8.8% | 4.59% | 1.24% | 1.08% |
| 2025/12/21 | 36.41% | 9.92% | 7.75% | 7.33% | 5.42% | 3.6% | 8.02% | 4.83% | 1.37% | 1.06% |
| 2025/12/22 | 32.36% | 12.38% | 12.54% | 6.69% | 6.37% | 3.46% | 7.25% | 3.11% | 1.55% | 0.74% |
| 2025/12/23 | 36.93% | 9.78% | 8.34% | 5.93% | 4.82% | 3.67% | 8.32% | 3.11% | 1.97% | 0.87% |
| 2025/12/24 | 33.43% | 8.84% | 10.46% | 6.56% | 7.37% | 3% | 7.06% | 3.25% | 1.67% | 0.88% |
| 2025/12/25 | 35.33% | 12.42% | 9.24% | 6.8% | 4.99% | 4.32% | 6.62% | 3.2% | 1.23% | 0.83% |
| 2025/12/26 | 36.04% | 12.99% | 8.65% | 8.06% | 4.56% | 4.21% | 6.02% | 2.72% | 1.43% | 0.94% |
| 2025/12/27 | 31.49% | 11.53% | 10.7% | 8.43% | 5.89% | 4.06% | 5.72% | 3.01% | 1.68% | 1.29% |
| 2025/12/28 | 31.85% | 11.5% | 10.47% | 8.88% | 5.88% | 3.55% | 7.11% | 3.37% | 1.72% | 1.33% |
| 2025/12/29 | 32.98% | 11.97% | 9.46% | 8.5% | 5.6% | 4.14% | 5.12% | 3.91% | 1.53% | 0.92% |
| 2025/12/30 | 31.04% | 11.6% | 14.03% | 7.6% | 5.85% | 4.08% | 3.81% | 3.69% | 1.54% | 1.18% |
| 2025/12/31 | 32.11% | 13.81% | 11.93% | 8.85% | 5.11% | 4.36% | 4.15% | 3.32% | 1.66% | 1.09% |
- booking.com
- hotels.com
- trivago.com.au
- expedia.com.au
- agoda.com
- wotif.com
- airbnb.com.au
- stayz.com.au
- rydges.com
- qantas.com
Copyright © Adthena. All rights reserved.
In December 2025, booking.com led PPC spend, peaking at 37.51% on the 20th. hotels.com fluctuated, ending at 13.81%. trivago.com.au saw a dip, closing at 11.93%. expedia.com.au rose to 8.85%. agoda.com remained steady, finishing at 5.11%. wotif.com increased slightly, ending at 4.36%. airbnb.com.au declined, closing at 4.15%. stayz.com.au showed minor changes, ending at 3.32%. rydges.com and qantas.com had minimal fluctuations, closing at 1.66% and 1.09%, respectively.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 354 |
| 2025/12/02 | 349 |
| 2025/12/03 | 347 |
| 2025/12/04 | 349 |
| 2025/12/05 | 359 |
| 2025/12/06 | 377 |
| 2025/12/07 | 372 |
| 2025/12/08 | 371 |
| 2025/12/09 | 350 |
| 2025/12/10 | 351 |
| 2025/12/11 | 359 |
| 2025/12/12 | 375 |
| 2025/12/13 | 388 |
| 2025/12/14 | 356 |
| 2025/12/15 | 369 |
| 2025/12/16 | 375 |
| 2025/12/17 | 397 |
| 2025/12/18 | 367 |
| 2025/12/19 | 400 |
| 2025/12/20 | 349 |
| 2025/12/21 | 345 |
| 2025/12/22 | 351 |
| 2025/12/23 | 366 |
| 2025/12/24 | 367 |
| 2025/12/25 | 366 |
| 2025/12/26 | 369 |
| 2025/12/27 | 359 |
| 2025/12/28 | 343 |
| 2025/12/29 | 342 |
| 2025/12/30 | 336 |
| 2025/12/31 | 316 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 400 on the 19th. The month concluded with a decline, ending at 316.
