Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 59.79 |
| hotels.com | 5.85 |
| airbnb.com.au | 5.44 |
| wotif.com | 3.78 |
| trivago.com.au | 2.86 |
| agoda.com | 2.73 |
| stayz.com.au | 1.91 |
| ihg.com | 1.71 |
| skyscanner.com.au | 1.7 |
| expedia.com.au | 1.45 |
| others | 12.78 |
- booking.com - 59.79%
- hotels.com - 5.85%
- airbnb.com.au - 5.44%
- wotif.com - 3.78%
- trivago.com.au - 2.86%
- agoda.com - 2.73%
- stayz.com.au - 1.91%
- ihg.com - 1.71%
- skyscanner.com.au - 1.7%
- expedia.com.au - 1.45%
- others - 12.78%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 59.79% click share, overshadowing others at 12.78%. Hotels.com and Airbnb.com.au follow with 5.85% and 5.44%, respectively.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | trivago.com.au | skyscanner.com.au | agoda.com | wotif.com | airbnb.com.au | ihg.com | stayz.com.au | expedia.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 46.51% | 14.12% | 4.03% | 0.35% | 5.11% | 3.88% | 4% | 0.44% | 2.96% | 4.57% |
| 2026/04/02 | 41% | 11.99% | 4.02% | 0.59% | 7.29% | 5.03% | 4.8% | 0.73% | 3.6% | 4.76% |
| 2026/04/03 | 43.19% | 11.94% | 5.08% | 0.63% | 6% | 7.08% | 3.63% | 1.43% | 3.11% | 3.82% |
| 2026/04/04 | 40.77% | 12.98% | 4.57% | 1.1% | 5.37% | 4.05% | 4.25% | 0.99% | 3.26% | 5.3% |
| 2026/04/05 | 43.78% | 11.72% | 4.7% | 0.69% | 5.34% | 5.15% | 4% | 1.19% | 3.13% | 5% |
| 2026/04/06 | 46.8% | 12.55% | 4.14% | 0.94% | 4.35% | 4.49% | 3.77% | 0.7% | 3.42% | 4.39% |
| 2026/04/07 | 37.41% | 15.35% | 4.16% | 2% | 4.97% | 5.13% | 4.28% | 1.06% | 4.19% | 4.52% |
| 2026/04/08 | 36.51% | 16.2% | 5.44% | 0.91% | 6.49% | 6.19% | 4.3% | 0.61% | 3.76% | 2.74% |
| 2026/04/09 | 45.62% | 13.82% | 4.15% | 0.89% | 6.04% | 6.2% | 3.54% | 1.18% | 2.52% | 2.09% |
| 2026/04/10 | 49.99% | 10.49% | 4.34% | 1.51% | 2.28% | 4.72% | 3.47% | 1.09% | 3.19% | 3.68% |
| 2026/04/11 | 51.3% | 10.65% | 4.43% | 0.65% | 2.94% | 4.14% | 3.18% | 1.37% | 3.04% | 3.36% |
| 2026/04/12 | 48.44% | 11.23% | 5.9% | 2.21% | 2.73% | 4.82% | 3.01% | 1.7% | 2.73% | 2.73% |
| 2026/04/13 | 56.03% | 8.65% | 3.96% | 2.02% | 2.16% | 3.89% | 3.17% | 1.47% | 2.76% | 1.99% |
| 2026/04/14 | 52.07% | 11.26% | 4.56% | 2.31% | 1.79% | 3.67% | 2.88% | 2.01% | 2.57% | 2.67% |
| 2026/04/15 | 53.23% | 11.16% | 3.61% | 1.92% | 2.72% | 2.95% | 2.81% | 2.68% | 2.47% | 2.08% |
| 2026/04/16 | 57.42% | 8.73% | 2.84% | 0.69% | 2.94% | 3.9% | 2.8% | 3.14% | 2.19% | 2.69% |
| 2026/04/17 | 52.69% | 9.33% | 4.6% | 0.67% | 3.95% | 3.99% | 3.02% | 3.15% | 2.23% | 1.93% |
| 2026/04/18 | 56.37% | 7.5% | 3.35% | 4.13% | 3.52% | 3.28% | 2.43% | 3.32% | 2.05% | 2.72% |
| 2026/04/19 | 53.12% | 8.3% | 4.19% | 5.63% | 3.78% | 3.62% | 2.3% | 3.31% | 1.76% | 2.2% |
| 2026/04/20 | 51.47% | 9.11% | 2.92% | 5.87% | 2.82% | 5.02% | 2.37% | 1.88% | 1.88% | 2.11% |
| 2026/04/21 | 57.84% | 9.54% | 4.22% | 2.92% | 2.93% | 4.27% | 2.29% | 2.6% | 1.67% | 1.52% |
| 2026/04/22 | 57.19% | 8.41% | 3.57% | 3.14% | 2.44% | 3.78% | 2.95% | 3.24% | 1.7% | 0.65% |
| 2026/04/23 | 55.99% | 8.56% | 4.63% | 4.26% | 2.94% | 3.91% | 2.7% | 3% | 1.29% | 1.51% |
| 2026/04/24 | 51.16% | 8.29% | 4.22% | 4.07% | 3.78% | 4.9% | 2.93% | 4.04% | 1.81% | 1.22% |
| 2026/04/25 | 55.08% | 6.83% | 3.05% | 3.48% | 7.37% | 4.46% | 2.7% | 3.12% | 1.58% | 1.4% |
| 2026/04/26 | 59.28% | 6.56% | 4.89% | 3.14% | 4.16% | 4.1% | 2.57% | 2.51% | 1.24% | 1.16% |
| 2026/04/27 | 61.76% | 7.72% | 2.83% | 2.15% | 4.97% | 3.88% | 2.34% | 2.05% | 1.31% | 1.21% |
| 2026/04/28 | 55.45% | 7.47% | 3.12% | 2.47% | 4.83% | 4.39% | 2.57% | 2.98% | 1.52% | 1.41% |
| 2026/04/29 | 54.28% | 8.67% | 4.5% | 2.01% | 5.37% | 3.62% | 2.29% | 3% | 1.63% | 1.65% |
| 2026/04/30 | 53.96% | 9.86% | 6.91% | 3.67% | 3.48% | 2.69% | 2.39% | 2.21% | 1.79% | 0.83% |
- booking.com
- hotels.com
- trivago.com.au
- skyscanner.com.au
- agoda.com
- wotif.com
- airbnb.com.au
- ihg.com
- stayz.com.au
- expedia.com.au
Copyright © Adthena. All rights reserved.
In April 2026, booking.com dominated with a peak spend share of 61.76% on the 27th. Hotels.com saw a decline, ending at 9.86%. Trivago.com.au fluctuated, closing at 6.91%. Skyscanner.com.au peaked mid-month, finishing at 3.67%. Agoda.com and wotif.com showed varied trends, ending at 3.48% and 2.69%, respectively. Airbnb.com.au remained steady, closing at 2.39%. IHG.com peaked mid-month, ending at 2.21%. Stayz.com.au and expedia.com.au saw declines, finishing at 1.79% and 0.83%.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 344 |
| 2026/04/02 | 359 |
| 2026/04/03 | 369 |
| 2026/04/04 | 376 |
| 2026/04/05 | 367 |
| 2026/04/06 | 386 |
| 2026/04/07 | 389 |
| 2026/04/08 | 358 |
| 2026/04/09 | 370 |
| 2026/04/10 | 365 |
| 2026/04/11 | 375 |
| 2026/04/12 | 365 |
| 2026/04/13 | 379 |
| 2026/04/14 | 376 |
| 2026/04/15 | 359 |
| 2026/04/16 | 359 |
| 2026/04/17 | 374 |
| 2026/04/18 | 365 |
| 2026/04/19 | 361 |
| 2026/04/20 | 366 |
| 2026/04/21 | 369 |
| 2026/04/22 | 375 |
| 2026/04/23 | 368 |
| 2026/04/24 | 374 |
| 2026/04/25 | 377 |
| 2026/04/26 | 371 |
| 2026/04/27 | 361 |
| 2026/04/28 | 345 |
| 2026/04/29 | 355 |
| 2026/04/30 | 347 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, starting at 344 and peaking at 389. The month concluded with 347, reflecting a fluctuating yet stable landscape.
