Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 28.77 |
| hotels.com | 26.89 |
| expedia.com | 21.18 |
| airbnb.com | 3.27 |
| hilton.com | 2.96 |
| trivago.com | 2.23 |
| priceline.com | 1.73 |
| vrbo.com | 1.46 |
| choicehotels.com | 1.45 |
| hyatt.com | 1.4 |
| others | 8.66 |
- booking.com - 28.77%
- hotels.com - 26.89%
- expedia.com - 21.18%
- airbnb.com - 3.27%
- hilton.com - 2.96%
- trivago.com - 2.23%
- priceline.com - 1.73%
- vrbo.com - 1.46%
- choicehotels.com - 1.45%
- hyatt.com - 1.4%
- others - 8.66%
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In the competitive landscape of Google PPC, Booking.com leads with 28.77% click share, followed by Hotels.com at 26.89%. Expedia.com captures 21.18%, while ‘others’ collectively hold 8.66%.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | expedia.com | airbnb.com | hilton.com | trivago.com | priceline.com | vrbo.com | hyatt.com | marriott.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 21.2% | 21.67% | 23.02% | 5.75% | 2.86% | 2.56% | 3.79% | 3.16% | 1.09% | 1.42% |
| 2026/08/02 | 19.42% | 29.57% | 18.3% | 6.36% | 2.55% | 4.89% | 2.42% | 1.85% | 1.19% | 1.32% |
| 2026/08/03 | 23.48% | 22.9% | 18.14% | 11.81% | 2.21% | 1.74% | 2.47% | 2.67% | 1.43% | 1.61% |
| 2026/08/04 | 21.71% | 26.55% | 16.91% | 8.48% | 3.02% | 2.69% | 2.26% | 2.37% | 1.61% | 1.64% |
| 2026/08/05 | 20.99% | 23.33% | 18.56% | 8.53% | 3.71% | 2.7% | 2.94% | 3.09% | 1.95% | 1.74% |
| 2026/08/06 | 24.13% | 25.44% | 16.01% | 7.2% | 3.13% | 3.49% | 4.19% | 2.56% | 1.64% | 1.52% |
| 2026/08/07 | 27.14% | 22.32% | 21.38% | 5.54% | 2.9% | 2.3% | 3.38% | 2.04% | 1.27% | 1.49% |
| 2026/08/08 | 24.04% | 26.1% | 24.12% | 4.62% | 3.16% | 2.44% | 2.09% | 2.19% | 1.49% | 1.15% |
| 2026/08/09 | 25.36% | 22.37% | 22.69% | 7.75% | 3.48% | 1.78% | 1.87% | 3.37% | 1.54% | 1.1% |
| 2026/08/10 | 29.08% | 24.39% | 22.73% | 3.99% | 3.11% | 1.92% | 2.14% | 1.82% | 1.34% | 1.31% |
| 2026/08/11 | 33.53% | 18.47% | 25.84% | 3.47% | 3.25% | 2.16% | 1.38% | 1.96% | 1.4% | 1.28% |
| 2026/08/12 | 28.32% | 27.75% | 21.08% | 5.13% | 2.64% | 2.28% | 2.43% | 1.89% | 0.98% | 1.15% |
| 2026/08/13 | 32.99% | 14.95% | 22.11% | 7.81% | 3.49% | 3.51% | 1.75% | 1.89% | 1.16% | 1.08% |
| 2026/08/14 | 25.94% | 28.01% | 17.99% | 5.19% | 3.67% | 2.68% | 2.5% | 2.36% | 1.2% | 1.23% |
| 2026/08/15 | 27.48% | 24.89% | 19.81% | 4.6% | 3.65% | 2.75% | 2.92% | 1.56% | 1.38% | 1.33% |
| 2026/08/16 | 26.46% | 24.76% | 22.67% | 3.62% | 3.13% | 2.45% | 2.59% | 1.96% | 1.31% | 1.05% |
| 2026/08/17 | 25.34% | 23.16% | 24.82% | 5% | 3.04% | 2.35% | 2.15% | 2.34% | 1.58% | 1.17% |
| 2026/08/18 | 26.84% | 27.33% | 20.26% | 3.68% | 3.24% | 2.65% | 2.72% | 1.98% | 1.32% | 1.3% |
| 2026/08/19 | 25.96% | 27.84% | 21.78% | 3.64% | 2.99% | 3.43% | 3.18% | 0.84% | 1.02% | 1.01% |
| 2026/08/20 | 27.8% | 23.76% | 20.05% | 4.94% | 3.73% | 3.19% | 3.47% | 2.09% | 1.38% | 1.1% |
| 2026/08/21 | 24.19% | 26.73% | 19.99% | 6.25% | 3.7% | 3.16% | 3.67% | 1.79% | 1.81% | 1.12% |
| 2026/08/22 | 25.6% | 21.88% | 20.32% | 7.46% | 3.62% | 2.7% | 4.13% | 2.81% | 1.53% | 1.31% |
| 2026/08/23 | 29.04% | 21.73% | 20.24% | 5.64% | 3.32% | 2.61% | 3.66% | 1.92% | 2.1% | 0.96% |
| 2026/08/24 | 22.34% | 23.87% | 20.9% | 5.9% | 3.75% | 4.16% | 4.83% | 2.69% | 1.65% | 1.1% |
| 2026/08/25 | 20.71% | 28.04% | 18.87% | 7.26% | 4.7% | 3.2% | 3.88% | 2.11% | 1.5% | 1.25% |
| 2026/08/26 | 23.1% | 24.19% | 22.08% | 6.2% | 4.35% | 2.93% | 3.74% | 2.83% | 1.31% | 1.14% |
| 2026/08/27 | 26.76% | 23.16% | 22.2% | 4.49% | 3.82% | 2.33% | 3.22% | 2.65% | 1.2% | 1.24% |
| 2026/08/28 | 24.96% | 27.51% | 20% | 5.49% | 4.05% | 2.73% | 2.28% | 2.48% | 1.29% | 0.97% |
| 2026/08/29 | 26.71% | 24.42% | 21.78% | 5.72% | 3.88% | 1.98% | 2.37% | 2.7% | 1.57% | 0.98% |
| 2026/08/30 | 25.96% | 23.34% | 19.68% | 4.21% | 3.44% | 3.61% | 1.78% | 2.16% | 1.14% | 0.96% |
| 2026/08/31 | 27.48% | 23.67% | 20.89% | 3.88% | 3.67% | 2.96% | 2.67% | 1.87% | 1.08% | 1.08% |
- booking.com
- hotels.com
- expedia.com
- airbnb.com
- hilton.com
- trivago.com
- priceline.com
- vrbo.com
- hyatt.com
- marriott.com
Copyright © Adthena. All rights reserved.
In August 2026, booking.com led with a peak spend share of 33.53% on the 11th. Hotels.com fluctuated, peaking at 29.57% on the 2nd. Expedia.com saw a steady rise, reaching 25.84% on the 11th. Airbnb.com remained low, peaking at 11.81% on the 3rd. Hilton.com and trivago.com maintained modest shares, while priceline.com and vrbo.com showed minor fluctuations. Hyatt.com and marriott.com had minimal impact. The month ended with booking.com maintaining dominance.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1892 |
| 2026/08/02 | 1876 |
| 2026/08/03 | 1793 |
| 2026/08/04 | 2065 |
| 2026/08/05 | 1884 |
| 2026/08/06 | 1844 |
| 2026/08/07 | 1693 |
| 2026/08/08 | 1637 |
| 2026/08/09 | 1725 |
| 2026/08/10 | 1697 |
| 2026/08/11 | 1743 |
| 2026/08/12 | 1852 |
| 2026/08/13 | 1848 |
| 2026/08/14 | 1871 |
| 2026/08/15 | 1810 |
| 2026/08/16 | 1753 |
| 2026/08/17 | 1702 |
| 2026/08/18 | 1657 |
| 2026/08/19 | 1646 |
| 2026/08/20 | 1794 |
| 2026/08/21 | 1771 |
| 2026/08/22 | 1752 |
| 2026/08/23 | 1779 |
| 2026/08/24 | 1782 |
| 2026/08/25 | 1766 |
| 2026/08/26 | 1753 |
| 2026/08/27 | 1810 |
| 2026/08/28 | 1832 |
| 2026/08/29 | 1799 |
| 2026/08/30 | 1754 |
| 2026/08/31 | 1726 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 2,065 on the 4th. The month concluded with 1,726 advertisers, reflecting a dynamic landscape.
