Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 34.22 |
| expedia.com | 23.63 |
| hotels.com | 21.61 |
| airbnb.com | 3.46 |
| hilton.com | 1.92 |
| priceline.com | 1.37 |
| vrbo.com | 1.19 |
| trivago.com | 1.15 |
| hyatt.com | 1.07 |
| marriott.com | 1.06 |
| others | 9.32 |
- booking.com - 34.22%
- expedia.com - 23.63%
- hotels.com - 21.61%
- airbnb.com - 3.46%
- hilton.com - 1.92%
- priceline.com - 1.37%
- vrbo.com - 1.19%
- trivago.com - 1.15%
- hyatt.com - 1.07%
- marriott.com - 1.06%
- others - 9.32%
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In the competitive landscape, Booking.com leads with 34.22% click share, followed by Expedia at 23.63%. Hotels.com captures 21.61%, while ‘others’ collectively hold 9.32%.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | expedia.com | airbnb.com | kayak.com | vrbo.com | hilton.com | trivago.com | priceline.com | marriott.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 30.57% | 25.67% | 18.44% | 4.87% | 0.48% | 1.75% | 3.41% | 2% | 2.62% | 1.22% |
| 2026/09/02 | 31.63% | 23.07% | 20.34% | 4.97% | 0.83% | 1.5% | 3.07% | 1.19% | 2.29% | 1.32% |
| 2026/09/03 | 33.51% | 22.08% | 20.7% | 4.95% | 0.69% | 1.49% | 2.31% | 1.44% | 2.49% | 1.21% |
| 2026/09/04 | 33.12% | 18.95% | 21.23% | 6.06% | 0.97% | 1.33% | 2.07% | 1.66% | 2.77% | 1.29% |
| 2026/09/05 | 34.4% | 18.4% | 22.94% | 4.96% | 0.72% | 1.39% | 1.78% | 1.47% | 2.48% | 1.01% |
| 2026/09/06 | 34.19% | 21.31% | 18.78% | 5.61% | 0.87% | 1.31% | 2.16% | 1.5% | 2.4% | 1.2% |
| 2026/09/07 | 31.58% | 21.74% | 20.93% | 5.1% | 0.97% | 1.43% | 1.87% | 2.12% | 2.25% | 1.2% |
| 2026/09/08 | 33.08% | 22.69% | 19.15% | 5.47% | 0.8% | 1.43% | 2.11% | 2.07% | 2.09% | 1.22% |
| 2026/09/09 | 35.58% | 18.76% | 21.84% | 5.15% | 0.84% | 1.51% | 2.02% | 1.62% | 2.21% | 1.46% |
| 2026/09/10 | 36.05% | 16.35% | 22.81% | 5.83% | 0.67% | 1.56% | 2.26% | 1.71% | 1.74% | 1.23% |
| 2026/09/11 | 30.5% | 19.71% | 22.3% | 6.4% | 1.14% | 1.66% | 2.59% | 2.47% | 1.91% | 1.15% |
| 2026/09/12 | 36.79% | 17.59% | 20.5% | 6.63% | 1.36% | 1.46% | 2.29% | 1.9% | 1.86% | 1.01% |
| 2026/09/13 | 34.64% | 18.05% | 21.99% | 6.37% | 0.5% | 1.77% | 2.49% | 1.18% | 1.62% | 1.22% |
| 2026/09/14 | 36.04% | 17.53% | 20.58% | 6.88% | 0.29% | 1.78% | 2.71% | 1.78% | 1.69% | 1.18% |
| 2026/09/15 | 32.92% | 18.27% | 21.37% | 7.24% | 0.64% | 1.75% | 2.28% | 1.49% | 1.83% | 1.61% |
| 2026/09/16 | 35.06% | 16.95% | 23.06% | 6.43% | 1.52% | 1.4% | 1.98% | 1.15% | 1.96% | 1.25% |
| 2026/09/17 | 28.81% | 21.11% | 23.53% | 8.03% | 1.13% | 1.78% | 2.01% | 0.97% | 1.39% | 1.33% |
| 2026/09/18 | 28.43% | 22.3% | 23.48% | 6.78% | 0.95% | 1.66% | 2.16% | 2.35% | 1.84% | 1.15% |
| 2026/09/19 | 29.06% | 21.65% | 22.94% | 7.23% | 0.88% | 1.92% | 1.95% | 1.68% | 1.5% | 1.22% |
| 2026/09/20 | 29.5% | 21.56% | 22.95% | 6.15% | 0.73% | 1.78% | 1.6% | 2.12% | 1.82% | 1.28% |
| 2026/09/21 | 28.23% | 20.71% | 24.53% | 6.43% | 1.56% | 1.54% | 1.54% | 2.71% | 2.06% | 1.56% |
| 2026/09/22 | 29.23% | 21.86% | 22.94% | 6.87% | 1.19% | 1.62% | 1.84% | 2.05% | 1.75% | 1.18% |
| 2026/09/23 | 32.07% | 20.15% | 22.24% | 7.28% | 0.7% | 1.48% | 1.71% | 1.97% | 1.4% | 1.11% |
| 2026/09/24 | 32.69% | 22.65% | 20.98% | 5.99% | 1.11% | 1.56% | 1.58% | 2.04% | 1.31% | 1.09% |
| 2026/09/25 | 28.59% | 21.14% | 23.78% | 7.55% | 1.97% | 1.34% | 1.44% | 2.78% | 1.51% | 0.81% |
| 2026/09/26 | 37% | 16.89% | 16.08% | 8.2% | 1.62% | 1.34% | 1.97% | 2.61% | 1.47% | 0.87% |
| 2026/09/27 | 34.2% | 19.36% | 20.18% | 6.78% | 0.98% | 1.67% | 1.89% | 2.54% | 1.2% | 0.76% |
| 2026/09/28 | 34.67% | 17.64% | 19.47% | 8.15% | 1.71% | 1.84% | 2.04% | 2.44% | 1.13% | 0.71% |
| 2026/09/29 | 39.22% | 18.81% | 15.86% | 7.61% | 1.89% | 1.53% | 1.9% | 2.2% | 1.36% | 0.49% |
| 2026/09/30 | 33.61% | 20.15% | 18.67% | 8.42% | 2% | 1.71% | 1.7% | 1.33% | 1.28% | 0.55% |
- booking.com
- hotels.com
- expedia.com
- airbnb.com
- kayak.com
- vrbo.com
- hilton.com
- trivago.com
- priceline.com
- marriott.com
Copyright © Adthena. All rights reserved.
In September 2026, booking.com led with fluctuating spend, peaking at 39.22% on the 29th. Hotels.com and expedia.com showed varied trends, while airbnb.com steadily increased, ending at 8.42%. Kayak.com and vrbo.com had modest shares, with kayak.com closing at 2.0%. Hilton.com and trivago.com experienced ups and downs, finishing at 1.7% and 1.33%, respectively. Priceline.com and marriott.com saw declines, ending at 1.28% and 0.55%.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1705 |
| 2026/09/02 | 1782 |
| 2026/09/03 | 1862 |
| 2026/09/04 | 1914 |
| 2026/09/05 | 1939 |
| 2026/09/06 | 1916 |
| 2026/09/07 | 1906 |
| 2026/09/08 | 1909 |
| 2026/09/09 | 1866 |
| 2026/09/10 | 1890 |
| 2026/09/11 | 1876 |
| 2026/09/12 | 1829 |
| 2026/09/13 | 1888 |
| 2026/09/14 | 1794 |
| 2026/09/15 | 1820 |
| 2026/09/16 | 1836 |
| 2026/09/17 | 1795 |
| 2026/09/18 | 1805 |
| 2026/09/19 | 1819 |
| 2026/09/20 | 1851 |
| 2026/09/21 | 1877 |
| 2026/09/22 | 1827 |
| 2026/09/23 | 1784 |
| 2026/09/24 | 1816 |
| 2026/09/25 | 1816 |
| 2026/09/26 | 1777 |
| 2026/09/27 | 1842 |
| 2026/09/28 | 1799 |
| 2026/09/29 | 1768 |
| 2026/09/30 | 1733 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 1,705 and peaking at 1,939 on the 5th. The month concluded with a slight decline, ending at 1,733.
