Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hotels.com | 25.04 |
| expedia.com | 22.36 |
| booking.com | 21.98 |
| airbnb.com | 3.9 |
| priceline.com | 3.08 |
| hilton.com | 2.87 |
| trivago.com | 2.62 |
| vrbo.com | 1.79 |
| hyatt.com | 1.57 |
| kayak.com | 1.44 |
| others | 13.35 |
- hotels.com - 25.04%
- expedia.com - 22.36%
- booking.com - 21.98%
- airbnb.com - 3.9%
- priceline.com - 3.08%
- hilton.com - 2.87%
- trivago.com - 2.62%
- vrbo.com - 1.79%
- hyatt.com - 1.57%
- kayak.com - 1.44%
- others - 13.35%
Copyright © Adthena. All rights reserved.
In the PPC landscape, hotels.com leads with 25.04% click share, followed by expedia.com at 22.36%. Booking.com captures 21.98%, while others collectively hold 13.35%.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | expedia.com | hotels.com | priceline.com | trivago.com | airbnb.com | kayak.com | hilton.com | vrbo.com | hyatt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 18.96% | 18.1% | 16.87% | 5.53% | 5.28% | 4.92% | 3.1% | 4.64% | 2.88% | 1.85% |
| 2026/06/02 | 14.14% | 14.85% | 20.75% | 5.8% | 5.9% | 6.81% | 3.23% | 4.25% | 3.33% | 2.08% |
| 2026/06/03 | 15.07% | 14.97% | 21.9% | 5.87% | 3.41% | 5.52% | 4.88% | 4.37% | 3.29% | 1.67% |
| 2026/06/04 | 14.86% | 17.02% | 20.99% | 5.72% | 7.91% | 4.97% | 2.68% | 3.28% | 3.04% | 1.64% |
| 2026/06/05 | 14.92% | 17.93% | 16.94% | 5.59% | 5% | 8.75% | 2.73% | 3.48% | 3.35% | 1.86% |
| 2026/06/06 | 11.86% | 17.82% | 16.5% | 5.82% | 5.83% | 8.45% | 4.04% | 2.9% | 3.22% | 2.17% |
| 2026/06/07 | 11.06% | 18.19% | 23.16% | 5.51% | 6.59% | 7.39% | 4.53% | 2.57% | 2.93% | 1.83% |
| 2026/06/08 | 14.26% | 20.58% | 21.02% | 6.54% | 5.12% | 4.92% | 4.1% | 2.63% | 3.16% | 1.65% |
| 2026/06/09 | 13.21% | 16.19% | 19.9% | 7.12% | 7.89% | 7.08% | 2.17% | 3.86% | 3.36% | 1.75% |
| 2026/06/10 | 15.75% | 18.8% | 16.11% | 5.63% | 6.73% | 6.05% | 1.05% | 3.42% | 3.07% | 2% |
| 2026/06/11 | 17.6% | 19.84% | 17.08% | 4.18% | 7.02% | 4.85% | 2.36% | 3.69% | 2.38% | 1.93% |
| 2026/06/12 | 16.47% | 16.56% | 18% | 7.48% | 5.06% | 5.94% | 3.78% | 3.15% | 2.89% | 1.66% |
| 2026/06/13 | 16.29% | 18.02% | 18.73% | 6.49% | 3.54% | 6.72% | 1.07% | 3.72% | 2.95% | 2.25% |
| 2026/06/14 | 21.6% | 20.29% | 15.02% | 6.17% | 4.75% | 5.38% | 1.01% | 3.41% | 2.23% | 2.19% |
| 2026/06/15 | 12.23% | 14.12% | 29.62% | 4.03% | 6.98% | 6.07% | 2.02% | 3.15% | 2.56% | 1.72% |
| 2026/06/16 | 15.76% | 17.87% | 21.23% | 5.56% | 3.32% | 6.85% | 2.27% | 3.48% | 2.97% | 1.95% |
| 2026/06/17 | 27.85% | 23.81% | 19.33% | 3.52% | 3% | 2.95% | 2.57% | 2.44% | 1.77% | 1.09% |
| 2026/06/18 | 24.03% | 19.8% | 26.01% | 4.36% | 3.13% | 4.41% | 1.32% | 2.33% | 1.58% | 1.3% |
| 2026/06/19 | 26.76% | 22.2% | 23.1% | 4.28% | 2.91% | 4.84% | 1.45% | 2.18% | 1.4% | 1% |
| 2026/06/20 | 23.24% | 20.71% | 27.34% | 3.14% | 5.08% | 3.04% | 1.37% | 2.56% | 1.16% | 1% |
| 2026/06/21 | 22.07% | 24.66% | 26.25% | 3.72% | 2.58% | 4.36% | 1.93% | 2.39% | 1.63% | 1.06% |
| 2026/06/22 | 28% | 23.97% | 23.55% | 3.02% | 3.45% | 3.26% | 2.43% | 1.91% | 1.54% | 0.84% |
| 2026/06/23 | 24.93% | 23.71% | 26.68% | 3.69% | 3.52% | 3.27% | 0.96% | 2.05% | 1.59% | 0.87% |
| 2026/06/24 | 23.68% | 22.14% | 27.45% | 4.68% | 2.77% | 2.89% | 2.77% | 1.99% | 1.58% | 0.84% |
| 2026/06/25 | 22.8% | 20.45% | 28.4% | 4.51% | 4.62% | 3.22% | 2.25% | 2.35% | 1.44% | 0.93% |
| 2026/06/26 | 25.31% | 22.46% | 24.26% | 4.11% | 5.2% | 3.76% | 2.28% | 1.99% | 1.42% | 0.86% |
| 2026/06/27 | 21.44% | 22.37% | 28.96% | 4.2% | 4.56% | 3.06% | 1.3% | 2.29% | 1.47% | 0.84% |
| 2026/06/28 | 22.05% | 24.96% | 27.31% | 3.83% | 4.33% | 2.48% | 1.27% | 2.99% | 1.2% | 0.82% |
| 2026/06/29 | 23.1% | 24.07% | 24.16% | 3.13% | 4.89% | 3.41% | 0.79% | 3.1% | 1.56% | 1.01% |
| 2026/06/30 | 26.89% | 24.16% | 22.71% | 3.7% | 3.62% | 2.74% | 2.63% | 1.99% | 1.69% | 0.84% |
- booking.com
- expedia.com
- hotels.com
- priceline.com
- trivago.com
- airbnb.com
- kayak.com
- hilton.com
- vrbo.com
- hyatt.com
Copyright © Adthena. All rights reserved.
In June 2026, Booking.com led with fluctuating spend, peaking at 28.00% on June 22. Expedia and Hotels.com followed closely, with Hotels.com reaching 29.62% on June 15. Priceline and Trivago showed modest shares, while Airbnb, Kayak, Hilton, Vrbo, and Hyatt maintained lower, stable trends.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1995 |
| 2026/06/02 | 1702 |
| 2026/06/03 | 1891 |
| 2026/06/04 | 1792 |
| 2026/06/05 | 1802 |
| 2026/06/06 | 1774 |
| 2026/06/07 | 1753 |
| 2026/06/08 | 1704 |
| 2026/06/09 | 1753 |
| 2026/06/10 | 1775 |
| 2026/06/11 | 1740 |
| 2026/06/12 | 1687 |
| 2026/06/13 | 1745 |
| 2026/06/14 | 1759 |
| 2026/06/15 | 1742 |
| 2026/06/16 | 1676 |
| 2026/06/17 | 1774 |
| 2026/06/18 | 1774 |
| 2026/06/19 | 1744 |
| 2026/06/20 | 1846 |
| 2026/06/21 | 1740 |
| 2026/06/22 | 1630 |
| 2026/06/23 | 1644 |
| 2026/06/24 | 1677 |
| 2026/06/25 | 1644 |
| 2026/06/26 | 1573 |
| 2026/06/27 | 1780 |
| 2026/06/28 | 1709 |
| 2026/06/29 | 1706 |
| 2026/06/30 | 1549 |
Copyright © Adthena. All rights reserved.
June began with 1,995 advertisers, fluctuating throughout the month. A notable dip to 1,573 on June 26 preceded a final drop to 1,549 by month’s end.
