Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 26.96 |
| hotels.com | 25.42 |
| expedia.com | 24.83 |
| airbnb.com | 3.26 |
| trivago.com | 2.4 |
| hilton.com | 2.12 |
| priceline.com | 1.77 |
| choicehotels.com | 1.38 |
| vrbo.com | 1.22 |
| hyatt.com | 1.17 |
| others | 9.47 |
- booking.com - 26.96%
- hotels.com - 25.42%
- expedia.com - 24.83%
- airbnb.com - 3.26%
- trivago.com - 2.4%
- hilton.com - 2.12%
- priceline.com - 1.77%
- choicehotels.com - 1.38%
- vrbo.com - 1.22%
- hyatt.com - 1.17%
- others - 9.47%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Booking.com leads with 26.96% click share, closely followed by Hotels.com at 25.42%. Expedia.com captures 24.83%, while ‘others’ collectively hold 9.47%.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hotels.com | expedia.com | booking.com | trivago.com | airbnb.com | priceline.com | kayak.com | vrbo.com | hilton.com | choicehotels.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 24.72% | 23.89% | 19.74% | 5% | 4.78% | 3.79% | 2.21% | 1.9% | 2.42% | 0.65% |
| 2026/07/02 | 22.98% | 25.31% | 18.88% | 4.77% | 6.12% | 3.48% | 1.66% | 2.35% | 2.82% | 0.77% |
| 2026/07/03 | 21.4% | 24.87% | 20.32% | 7.67% | 3.54% | 3.9% | 2.2% | 2.25% | 2.09% | 1.1% |
| 2026/07/04 | 23.32% | 26.76% | 17.51% | 5.42% | 4.61% | 3.41% | 2.46% | 1.81% | 2.14% | 0.67% |
| 2026/07/05 | 20.54% | 24.28% | 23.59% | 4.88% | 5.03% | 2.66% | 1.4% | 2.52% | 2.19% | 0.72% |
| 2026/07/06 | 19.53% | 25.81% | 24.98% | 2.58% | 5.32% | 2.65% | 1.31% | 2.74% | 1.96% | 0.78% |
| 2026/07/07 | 23.3% | 26.51% | 20.22% | 3.62% | 4.64% | 2.94% | 2.04% | 2.35% | 1.75% | 0.89% |
| 2026/07/08 | 18.7% | 27.54% | 23.15% | 5.22% | 5.82% | 2.7% | 2.47% | 2.08% | 1.69% | 1.37% |
| 2026/07/09 | 24.75% | 24% | 21.59% | 3.76% | 5.83% | 2.87% | 2.35% | 1.72% | 1.95% | 1.45% |
| 2026/07/10 | 27.44% | 24.11% | 18.26% | 3.68% | 4.37% | 3.41% | 1.97% | 2.59% | 1.91% | 0.86% |
| 2026/07/11 | 21.24% | 26.23% | 21.75% | 4.4% | 5.66% | 2.35% | 2.54% | 2.02% | 1.91% | 1.19% |
| 2026/07/12 | 23.86% | 24.53% | 21.57% | 4.95% | 5.18% | 2.71% | 1.87% | 2.13% | 1.87% | 0.84% |
| 2026/07/13 | 26% | 21.44% | 22.95% | 4.67% | 3.97% | 3.55% | 1.63% | 2.39% | 1.74% | 1.52% |
| 2026/07/14 | 26.93% | 24.88% | 18.29% | 6.19% | 3.83% | 3.77% | 1.18% | 1.96% | 2.02% | 0.59% |
| 2026/07/15 | 28.06% | 25.22% | 22.15% | 3.64% | 2.49% | 2.75% | 1.97% | 1.38% | 2.13% | 1.18% |
| 2026/07/16 | 22.54% | 26.21% | 22.13% | 6.64% | 3.04% | 3.1% | 2.05% | 1.71% | 2.36% | 0.68% |
| 2026/07/17 | 18.42% | 24.32% | 25.05% | 7.72% | 4.47% | 2.58% | 2.91% | 1.99% | 2.27% | 0.92% |
| 2026/07/18 | 25.06% | 22.51% | 27.65% | 6.65% | 3.54% | 1.08% | 1.51% | 1.14% | 2.29% | 1.08% |
| 2026/07/19 | 23.26% | 24.27% | 24.26% | 7.25% | 4.17% | 1.92% | 0.88% | 1.82% | 2.12% | 1.28% |
| 2026/07/20 | 22.09% | 25.05% | 26.59% | 5.72% | 3.87% | 1.07% | 1.59% | 1.68% | 1.88% | 0.98% |
| 2026/07/21 | 26.88% | 24.88% | 18.28% | 6.19% | 3.83% | 3.77% | 1.18% | 1.96% | 2.02% | 0.59% |
| 2026/07/22 | 21.9% | 25.63% | 25.48% | 3.73% | 3.65% | 2.82% | 1.96% | 2% | 2.01% | 1.52% |
| 2026/07/23 | 24.47% | 23.57% | 25.95% | 3.18% | 4% | 3.13% | 1.56% | 1.89% | 2.19% | 1.21% |
| 2026/07/24 | 24.32% | 22.4% | 28.14% | 4.66% | 4.14% | 1.58% | 2.2% | 1.35% | 2.05% | 1.03% |
| 2026/07/25 | 21.29% | 23.83% | 29.17% | 3.54% | 2.38% | 1.98% | 2.13% | 2.05% | 2.22% | 1.17% |
| 2026/07/26 | 22.92% | 23.84% | 25.86% | 5.74% | 4.21% | 1.89% | 0.68% | 2.13% | 1.95% | 1.16% |
| 2026/07/27 | 21.9% | 22.3% | 24.1% | 7.16% | 2.98% | 2.23% | 3.69% | 1.94% | 1.94% | 1.06% |
| 2026/07/28 | 27.79% | 19.02% | 23.35% | 3.42% | 3.63% | 3.85% | 1.95% | 2.23% | 2.14% | 1.23% |
| 2026/07/29 | 26.19% | 20.39% | 22.65% | 5.43% | 3.44% | 5.48% | 1.58% | 1.99% | 1.92% | 0.92% |
| 2026/07/30 | 18.07% | 23.31% | 24.8% | 7.25% | 3.49% | 4.34% | 2.42% | 2.1% | 1.93% | 2.25% |
| 2026/07/31 | 24.19% | 22.53% | 22.1% | 9.56% | 3.47% | 2.88% | 2.18% | 1.94% | 1.92% | 0.85% |
- hotels.com
- expedia.com
- booking.com
- trivago.com
- airbnb.com
- priceline.com
- kayak.com
- vrbo.com
- hilton.com
- choicehotels.com
Copyright © Adthena. All rights reserved.
In July 2026, Hotels.com led with fluctuating spend shares, peaking at 28.06% mid-month. Expedia maintained steady shares, while Booking.com surged late July. Trivago and Airbnb showed modest gains, with Priceline and Kayak trailing.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1675 |
| 2026/07/02 | 1725 |
| 2026/07/03 | 1795 |
| 2026/07/04 | 1908 |
| 2026/07/05 | 1810 |
| 2026/07/06 | 1725 |
| 2026/07/07 | 1618 |
| 2026/07/08 | 1554 |
| 2026/07/09 | 1530 |
| 2026/07/10 | 1736 |
| 2026/07/11 | 1722 |
| 2026/07/12 | 1727 |
| 2026/07/13 | 1678 |
| 2026/07/14 | 1661 |
| 2026/07/15 | 1769 |
| 2026/07/16 | 1815 |
| 2026/07/17 | 1698 |
| 2026/07/18 | 1685 |
| 2026/07/19 | 1700 |
| 2026/07/20 | 1517 |
| 2026/07/21 | 1661 |
| 2026/07/22 | 1933 |
| 2026/07/23 | 1918 |
| 2026/07/24 | 1904 |
| 2026/07/25 | 1983 |
| 2026/07/26 | 1998 |
| 2026/07/27 | 1896 |
| 2026/07/28 | 1913 |
| 2026/07/29 | 1885 |
| 2026/07/30 | 1840 |
| 2026/07/31 | 1823 |
Copyright © Adthena. All rights reserved.
July began with 1,675 advertisers, peaking at 1,998 mid-month. A slight decline followed, ending at 1,823.
