Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 29.59 |
| hotels.com | 20.48 |
| expedia.com | 18.52 |
| airbnb.com | 6.78 |
| hilton.com | 2.9 |
| priceline.com | 2.23 |
| vrbo.com | 1.76 |
| hyatt.com | 1.48 |
| trivago.com | 1.04 |
| tripadvisor.com | 1.03 |
| others | 14.19 |
- booking.com - 29.59%
- hotels.com - 20.48%
- expedia.com - 18.52%
- airbnb.com - 6.78%
- hilton.com - 2.9%
- priceline.com - 2.23%
- vrbo.com - 1.76%
- hyatt.com - 1.48%
- trivago.com - 1.04%
- tripadvisor.com - 1.03%
- others - 14.19%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Booking.com leads with 29.59% click share, followed by Hotels.com at 20.48%. Others collectively hold 14.19%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hotels.com | booking.com | expedia.com | airbnb.com | priceline.com | vrbo.com | trivago.com | hilton.com | kayak.com | hyatt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 18.21% | 36.9% | 19.28% | 5.37% | 2.46% | 1.9% | 0.32% | 2.03% | 2.23% | 1.15% |
| 2026/03/02 | 19.11% | 35.07% | 17.61% | 5.89% | 1.82% | 2.23% | 0.35% | 2.49% | 3.31% | 1.08% |
| 2026/03/03 | 24.44% | 33.05% | 17.73% | 5% | 1.5% | 1.49% | 1.33% | 2.56% | 2.1% | 0.79% |
| 2026/03/04 | 18.45% | 35.55% | 18.53% | 5.11% | 2.28% | 1.92% | 1.45% | 2.68% | 2.14% | 0.79% |
| 2026/03/05 | 21.37% | 33.59% | 16.23% | 5.73% | 2.46% | 1.69% | 1.76% | 2.94% | 2.07% | 0.79% |
| 2026/03/06 | 22.26% | 28.34% | 18.44% | 4.72% | 5.53% | 1.44% | 1.4% | 3.42% | 1.78% | 0.98% |
| 2026/03/07 | 21.67% | 28.15% | 21.73% | 5.46% | 3.13% | 1.71% | 1.76% | 2.65% | 1.72% | 0.96% |
| 2026/03/08 | 14.71% | 35.7% | 21.91% | 5.61% | 2.34% | 1.56% | 1.19% | 2.98% | 0.64% | 1.08% |
| 2026/03/09 | 24.36% | 29.66% | 19.46% | 4.59% | 2.93% | 1.62% | 1.75% | 2.97% | 1.45% | 0.9% |
| 2026/03/10 | 21.13% | 34.15% | 18.29% | 6.28% | 2.1% | 2% | 1.19% | 2.86% | 0.4% | 1.09% |
| 2026/03/11 | 27.64% | 28.32% | 18.32% | 5.79% | 2.15% | 1.55% | 2.06% | 3.02% | 0.54% | 0.77% |
| 2026/03/12 | 21.56% | 33.33% | 18.29% | 5.1% | 3.32% | 1.27% | 2.02% | 2.73% | 0.54% | 0.87% |
| 2026/03/13 | 19.58% | 34% | 19.68% | 5.21% | 1.64% | 1.39% | 2.25% | 2.8% | 0.63% | 0.93% |
| 2026/03/14 | 23.08% | 32.45% | 18.82% | 4.91% | 1.76% | 1.43% | 2.02% | 2.83% | 0.31% | 1.03% |
| 2026/03/15 | 18.92% | 34.87% | 18.86% | 4.87% | 2.1% | 1.13% | 2.31% | 3.5% | 0.46% | 1.22% |
| 2026/03/16 | 21.57% | 30.83% | 18.7% | 5.85% | 1.67% | 1.51% | 2.08% | 3.57% | 1.56% | 1.01% |
| 2026/03/17 | 23.34% | 29.63% | 18.76% | 4.51% | 2.22% | 1.17% | 1.93% | 3.91% | 0.64% | 1.28% |
| 2026/03/18 | 26.27% | 26.22% | 16.84% | 6.84% | 1.75% | 2.19% | 1.74% | 2.96% | 0.75% | 1.04% |
| 2026/03/19 | 14.54% | 33.52% | 12.15% | 8.32% | 3.81% | 2.71% | 3.12% | 3.16% | 3.56% | 1.07% |
| 2026/03/20 | 24.82% | 21.58% | 16.57% | 6.5% | 3.67% | 2.11% | 4% | 3.23% | 2.17% | 1.28% |
| 2026/03/21 | 13.4% | 28.34% | 11.45% | 9.72% | 4.23% | 2.97% | 5.16% | 3.43% | 2.53% | 1.58% |
| 2026/03/22 | 21.5% | 29.47% | 12.02% | 6.54% | 4.41% | 2.2% | 1.44% | 4.24% | 2.43% | 1.37% |
| 2026/03/23 | 23.68% | 29% | 13.12% | 8.21% | 2.5% | 1.96% | 1.62% | 3.14% | 0.47% | 1.1% |
| 2026/03/24 | 15.06% | 30.18% | 12.23% | 8.9% | 5.31% | 3.11% | 2.34% | 3.83% | 4.51% | 1% |
| 2026/03/25 | 13.81% | 23.5% | 15.56% | 12.79% | 4.04% | 4.23% | 3.36% | 4.39% | 0.73% | 1.35% |
| 2026/03/26 | 18.35% | 21.78% | 11.35% | 14.33% | 2.93% | 3.88% | 1.49% | 3.29% | 3.18% | 1.55% |
| 2026/03/27 | 25.06% | 19.77% | 10.92% | 11.21% | 3.25% | 2.93% | 3.88% | 2.05% | 4.58% | 1.38% |
| 2026/03/28 | 22.98% | 21.57% | 12.98% | 9.85% | 5.47% | 3.13% | 5.4% | 1.73% | 2.33% | 1.27% |
| 2026/03/29 | 23.25% | 27.79% | 12.58% | 8.84% | 4.33% | 2.26% | 2.82% | 1.38% | 3.7% | 1.47% |
| 2026/03/30 | 23.62% | 19.5% | 12.56% | 8.2% | 5.21% | 2.86% | 5.45% | 3.02% | 4.13% | 1.48% |
| 2026/03/31 | 21.82% | 18.64% | 14.2% | 10.31% | 4.87% | 3.8% | 3.6% | 3% | 2.96% | 1.69% |
- hotels.com
- booking.com
- expedia.com
- airbnb.com
- priceline.com
- vrbo.com
- trivago.com
- hilton.com
- kayak.com
- hyatt.com
Copyright © Adthena. All rights reserved.
In March 2026, Booking.com led PPC spend, peaking early at 36.90%. Hotels.com fluctuated, reaching 27.64% mid-month. Expedia’s share dipped, while Airbnb surged late, hitting 14.33%. The month ended with diverse spend patterns.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1530 |
| 2026/03/02 | 1473 |
| 2026/03/03 | 1474 |
| 2026/03/04 | 1493 |
| 2026/03/05 | 1573 |
| 2026/03/06 | 1583 |
| 2026/03/07 | 1539 |
| 2026/03/08 | 1462 |
| 2026/03/09 | 1526 |
| 2026/03/10 | 1450 |
| 2026/03/11 | 1428 |
| 2026/03/12 | 1439 |
| 2026/03/13 | 1505 |
| 2026/03/14 | 1560 |
| 2026/03/15 | 1496 |
| 2026/03/16 | 1481 |
| 2026/03/17 | 1482 |
| 2026/03/18 | 1426 |
| 2026/03/19 | 1482 |
| 2026/03/20 | 1466 |
| 2026/03/21 | 1432 |
| 2026/03/22 | 1422 |
| 2026/03/23 | 1389 |
| 2026/03/24 | 1327 |
| 2026/03/25 | 1398 |
| 2026/03/26 | 1372 |
| 2026/03/27 | 1408 |
| 2026/03/28 | 1421 |
| 2026/03/29 | 1383 |
| 2026/03/30 | 1414 |
| 2026/03/31 | 1384 |
Copyright © Adthena. All rights reserved.
March began with 1,530 advertisers, fluctuating throughout the month. Peaks on March 6 (1,583) and March 14 (1,560) contrasted with a decline to 1,384 by month’s end.
