Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 17.25 |
| booking.com | 14.68 |
| priceline.com | 11.58 |
| hotels.com | 11.01 |
| hilton.com | 7.03 |
| airbnb.com | 6.53 |
| vrbo.com | 4.32 |
| trivago.com | 3.6 |
| kayak.com | 3 |
| tripadvisor.com | 2 |
| others | 19 |
- expedia.com - 17.25%
- booking.com - 14.68%
- priceline.com - 11.58%
- hotels.com - 11.01%
- hilton.com - 7.03%
- airbnb.com - 6.53%
- vrbo.com - 4.32%
- trivago.com - 3.6%
- kayak.com - 3%
- tripadvisor.com - 2%
- others - 19%
Copyright © Adthena. All rights reserved.
Expedia leads with 17.25% click share, followed by Booking.com at 14.68%. Others collectively hold 19%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | booking.com | hotels.com | hilton.com | priceline.com | airbnb.com | vrbo.com | kayak.com | ihg.com | trivago.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 17.06% | 13.27% | 14.3% | 6.42% | 10.87% | 8.17% | 5.42% | 2.9% | 0.7% | 5.39% |
| 2025/10/02 | 17.33% | 14.24% | 13.37% | 6.91% | 9.96% | 7.61% | 4.86% | 3.36% | 0.45% | 5.38% |
| 2025/10/03 | 17.69% | 14.38% | 13.85% | 6.48% | 9.93% | 8.44% | 5.85% | 2.22% | 0.84% | 4.66% |
| 2025/10/04 | 19% | 12.99% | 11.48% | 7.13% | 8.73% | 8.88% | 6.77% | 2.68% | 0.94% | 3.76% |
| 2025/10/05 | 18.68% | 14.98% | 13.04% | 7.58% | 10.98% | 6.9% | 4.86% | 2.06% | 1.11% | 3.56% |
| 2025/10/06 | 19.66% | 15.26% | 13.35% | 6.81% | 11.72% | 5.82% | 4.25% | 2.25% | 0.81% | 4.78% |
| 2025/10/07 | 18.4% | 13% | 15.1% | 7.07% | 9.55% | 6.83% | 4.48% | 4.34% | 0.62% | 4.69% |
| 2025/10/08 | 19.18% | 12.61% | 12.73% | 6.98% | 10.38% | 7.98% | 6.17% | 2.3% | 0.79% | 3.37% |
| 2025/10/09 | 20.34% | 15.17% | 12.19% | 6.63% | 10.77% | 6.14% | 4.09% | 2.74% | 1.48% | 4.5% |
| 2025/10/10 | 21.06% | 13.77% | 10.5% | 7.11% | 10.29% | 6.08% | 3.18% | 3.58% | 2.03% | 3.5% |
| 2025/10/11 | 19.3% | 14.04% | 11.58% | 6.9% | 10.1% | 5.6% | 4.49% | 3.88% | 1.89% | 3.79% |
| 2025/10/12 | 19.05% | 13.58% | 11.07% | 7.87% | 10.01% | 5.31% | 4.25% | 2.96% | 2.65% | 3.88% |
| 2025/10/13 | 16.59% | 13.14% | 14.72% | 8.31% | 9.05% | 6.25% | 3.83% | 2.77% | 3.37% | 2.42% |
| 2025/10/14 | 17.49% | 13.41% | 11.34% | 7.36% | 10.22% | 5.84% | 3.8% | 2.6% | 2.55% | 4.18% |
| 2025/10/15 | 16.36% | 14.69% | 9.8% | 8.28% | 10.37% | 6.56% | 3.39% | 3.67% | 2.72% | 4.4% |
| 2025/10/16 | 16.62% | 14.2% | 9.81% | 8.29% | 9.29% | 7.22% | 4.55% | 2.99% | 3.73% | 3.54% |
| 2025/10/17 | 17.43% | 14.98% | 10.41% | 8.09% | 9.47% | 6.07% | 4.77% | 2.35% | 3.52% | 3.56% |
| 2025/10/18 | 16.97% | 12.92% | 8.95% | 8.21% | 10.05% | 7.65% | 5.09% | 3.5% | 3.62% | 3.6% |
| 2025/10/19 | 15.86% | 14.55% | 8.37% | 9.09% | 8% | 7.61% | 6.05% | 3.56% | 2.85% | 2.99% |
| 2025/10/20 | 16.68% | 13.72% | 9.57% | 9.5% | 9.48% | 7.42% | 4.62% | 3.57% | 2.21% | 2.75% |
| 2025/10/21 | 17.31% | 13.1% | 10.29% | 8.67% | 9.06% | 7.74% | 4.94% | 3.29% | 2.01% | 3.51% |
| 2025/10/22 | 17.52% | 11.54% | 8.76% | 8.19% | 9.64% | 7.45% | 5.19% | 4.16% | 2.17% | 2.98% |
| 2025/10/23 | 16.34% | 13.95% | 7.51% | 10.02% | 10.63% | 7.43% | 5% | 4.8% | 2.56% | 3.57% |
| 2025/10/24 | 16.04% | 15.33% | 8.26% | 9.58% | 10.94% | 7.1% | 4.54% | 3.61% | 2.16% | 2.76% |
| 2025/10/25 | 15.79% | 15.99% | 7.87% | 9.05% | 10.03% | 8.05% | 5.2% | 4.08% | 1.77% | 2.1% |
| 2025/10/26 | 15.94% | 15.93% | 7.57% | 9.19% | 10.92% | 6.96% | 6.14% | 3.75% | 1.86% | 1.3% |
| 2025/10/27 | 17.83% | 14.1% | 8.5% | 10.41% | 10.58% | 6.53% | 5.96% | 3.25% | 1.81% | 1.48% |
| 2025/10/28 | 17.34% | 13.98% | 8.59% | 11.03% | 10.53% | 6.29% | 4.6% | 3.64% | 2.86% | 1.94% |
| 2025/10/29 | 16.02% | 14.06% | 9.7% | 10.27% | 10.48% | 5.77% | 5.29% | 3.44% | 3.81% | 2.52% |
| 2025/10/30 | 18.16% | 12.81% | 9.55% | 11.36% | 9.62% | 6.88% | 5.41% | 3.34% | 3.06% | 1.71% |
| 2025/10/31 | 16.88% | 14.01% | 9.35% | 9.17% | 8.35% | 7.82% | 6.61% | 3.24% | 2.72% | 2.56% |
- expedia.com
- booking.com
- hotels.com
- hilton.com
- priceline.com
- airbnb.com
- vrbo.com
- kayak.com
- ihg.com
- trivago.com
Copyright © Adthena. All rights reserved.
Expedia led October with a peak on the 10th at 21.06%. Booking.com and Hotels.com fluctuated, while Hilton and Priceline showed steady growth. Airbnb and Vrbo had mixed trends, ending with slight increases.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1599 |
| 2025/10/02 | 1558 |
| 2025/10/03 | 1573 |
| 2025/10/04 | 1656 |
| 2025/10/05 | 1716 |
| 2025/10/06 | 1671 |
| 2025/10/07 | 1671 |
| 2025/10/08 | 1594 |
| 2025/10/09 | 1607 |
| 2025/10/10 | 1739 |
| 2025/10/11 | 1725 |
| 2025/10/12 | 1733 |
| 2025/10/13 | 1708 |
| 2025/10/14 | 1691 |
| 2025/10/15 | 1709 |
| 2025/10/16 | 1738 |
| 2025/10/17 | 1707 |
| 2025/10/18 | 1798 |
| 2025/10/19 | 1853 |
| 2025/10/20 | 1774 |
| 2025/10/21 | 1679 |
| 2025/10/22 | 1767 |
| 2025/10/23 | 1769 |
| 2025/10/24 | 1799 |
| 2025/10/25 | 1864 |
| 2025/10/26 | 1822 |
| 2025/10/27 | 1779 |
| 2025/10/28 | 1813 |
| 2025/10/29 | 1819 |
| 2025/10/30 | 1722 |
| 2025/10/31 | 1762 |
Copyright © Adthena. All rights reserved.
October began with 1,599 advertisers, fluctuating throughout the month. Peaks occurred on October 25 with 1,864 advertisers. The month concluded with 1,762 advertisers, showing a dynamic landscape.
