Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 24.85 |
| hotels.com | 20.03 |
| expedia.com | 13.64 |
| airbnb.com | 9.74 |
| priceline.com | 2.86 |
| vrbo.com | 2.72 |
| hilton.com | 2.62 |
| hyatt.com | 2.15 |
| marriott.com | 1.69 |
| trivago.com | 1.56 |
| others | 18.14 |
- booking.com - 24.85%
- hotels.com - 20.03%
- expedia.com - 13.64%
- airbnb.com - 9.74%
- priceline.com - 2.86%
- vrbo.com - 2.72%
- hilton.com - 2.62%
- hyatt.com - 2.15%
- marriott.com - 1.69%
- trivago.com - 1.56%
- others - 18.14%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Booking.com leads with 24.85% click share, followed by Hotels.com at 20.03%. Others collectively hold 18.14%, showcasing diverse advertiser presence.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hotels.com | booking.com | expedia.com | airbnb.com | trivago.com | priceline.com | vrbo.com | hilton.com | kayak.com | hyatt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 18.29% | 19.83% | 11.42% | 10.02% | 3.72% | 5.21% | 3.29% | 2.56% | 4.53% | 1.74% |
| 2026/04/02 | 19.93% | 14.75% | 14.46% | 11.17% | 4.43% | 5.2% | 4.06% | 1.82% | 5.1% | 1.54% |
| 2026/04/03 | 21.86% | 13.06% | 13.93% | 12.59% | 3.17% | 4.63% | 3.76% | 1.79% | 3.67% | 1.72% |
| 2026/04/04 | 16.42% | 13.74% | 12.42% | 13.93% | 5.69% | 5.19% | 4.63% | 1.77% | 2.35% | 2.11% |
| 2026/04/05 | 19.05% | 15.49% | 12.14% | 12.5% | 3.46% | 4.06% | 4.58% | 1.92% | 2.3% | 2.35% |
| 2026/04/06 | 17.44% | 18.54% | 12.78% | 12.47% | 5.02% | 3.84% | 3.91% | 2.74% | 2.28% | 1.89% |
| 2026/04/07 | 21.73% | 12.06% | 11.73% | 14.06% | 5.1% | 4.12% | 4.72% | 3.1% | 2.26% | 1.87% |
| 2026/04/08 | 25.58% | 11.53% | 13.86% | 12.27% | 4% | 4.68% | 4.15% | 2.61% | 0.97% | 1.67% |
| 2026/04/09 | 20.69% | 15.07% | 14.45% | 12.33% | 3.25% | 3.63% | 4.31% | 2.68% | 1.31% | 1.79% |
| 2026/04/10 | 17.04% | 18.85% | 13.2% | 13.13% | 3.3% | 4.87% | 3% | 2.59% | 1.34% | 1.84% |
| 2026/04/11 | 19.88% | 24.34% | 12.68% | 10.45% | 3.25% | 4.61% | 3.25% | 1.96% | 1% | 1.6% |
| 2026/04/12 | 19.18% | 22.7% | 14.37% | 10.44% | 2.55% | 4.12% | 3.88% | 1.91% | 1.27% | 1.47% |
| 2026/04/13 | 18.46% | 18.62% | 16.45% | 10.68% | 3.18% | 3.98% | 3.37% | 2.07% | 3.7% | 1.45% |
| 2026/04/14 | 18.42% | 23.03% | 12.89% | 11.1% | 2.88% | 3.08% | 4.04% | 2% | 2.61% | 1.48% |
| 2026/04/15 | 19.18% | 19.02% | 15.4% | 10.66% | 3.03% | 4.43% | 4.17% | 2.07% | 1.49% | 1.52% |
| 2026/04/16 | 18.87% | 23.31% | 12.89% | 10.79% | 3.14% | 2.58% | 4.29% | 2.34% | 2.92% | 1.42% |
| 2026/04/17 | 20.9% | 23.37% | 12.56% | 9.99% | 4.08% | 1.6% | 3.06% | 2.19% | 2.05% | 1.44% |
| 2026/04/18 | 18.54% | 25.26% | 15.08% | 7.69% | 1.11% | 3.07% | 3.14% | 2.24% | 2.77% | 1.71% |
| 2026/04/19 | 14.33% | 25.21% | 18.08% | 9.84% | 2.74% | 3.17% | 3.31% | 2.46% | 1.6% | 1.55% |
| 2026/04/20 | 18.21% | 26.47% | 13.29% | 8.72% | 3.75% | 3.55% | 3.78% | 2.74% | 2.45% | 1.42% |
| 2026/04/21 | 18.13% | 27.4% | 11.81% | 9.37% | 2.4% | 2.35% | 3.07% | 4.72% | 2.4% | 1.73% |
| 2026/04/22 | 13.02% | 28.93% | 11.31% | 10.4% | 4.21% | 3.55% | 3.12% | 3.26% | 3.71% | 1.44% |
| 2026/04/23 | 14.6% | 26.65% | 13.17% | 11.41% | 2.98% | 2.18% | 3.6% | 3.2% | 2.67% | 1.59% |
| 2026/04/24 | 16.49% | 26.14% | 14.22% | 10.12% | 2.52% | 3.7% | 3.55% | 2.76% | 3.34% | 1.45% |
| 2026/04/25 | 16.89% | 32.69% | 14.72% | 9.29% | 1.04% | 2.47% | 3.18% | 2.36% | 1.74% | 1.44% |
| 2026/04/26 | 17.99% | 31.56% | 15.22% | 9.17% | 0.84% | 2.58% | 2.67% | 2.45% | 2.28% | 1.42% |
| 2026/04/27 | 18.02% | 24.75% | 14.99% | 11.19% | 2.13% | 3.2% | 3.63% | 2.89% | 1.57% | 1.45% |
| 2026/04/28 | 19.21% | 26.11% | 17.19% | 9.52% | 3.01% | 2.23% | 2.96% | 3.13% | 1.48% | 1.32% |
| 2026/04/29 | 14.9% | 24.73% | 16.97% | 10.37% | 1.3% | 4.41% | 3.6% | 3.57% | 2.81% | 1.25% |
| 2026/04/30 | 18.77% | 18.68% | 17.16% | 11.07% | 4.8% | 3.96% | 3.52% | 3.48% | 1.52% | 1.2% |
- hotels.com
- booking.com
- expedia.com
- airbnb.com
- trivago.com
- priceline.com
- vrbo.com
- hilton.com
- kayak.com
- hyatt.com
Copyright © Adthena. All rights reserved.
In April 2026, Booking.com dominated PPC spend, peaking at 32.69% on April 25. Hotels.com fluctuated, reaching 25.58% on April 8. Expedia and Airbnb maintained moderate shares, while Trivago and Priceline saw lower activity. The month concluded with Booking.com leading.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1511 |
| 2026/04/02 | 1637 |
| 2026/04/03 | 1663 |
| 2026/04/04 | 1597 |
| 2026/04/05 | 1587 |
| 2026/04/06 | 1620 |
| 2026/04/07 | 1538 |
| 2026/04/08 | 1562 |
| 2026/04/09 | 1559 |
| 2026/04/10 | 1555 |
| 2026/04/11 | 1570 |
| 2026/04/12 | 1598 |
| 2026/04/13 | 1597 |
| 2026/04/14 | 1523 |
| 2026/04/15 | 1513 |
| 2026/04/16 | 1459 |
| 2026/04/17 | 1550 |
| 2026/04/18 | 1608 |
| 2026/04/19 | 1598 |
| 2026/04/20 | 1584 |
| 2026/04/21 | 1567 |
| 2026/04/22 | 1586 |
| 2026/04/23 | 1601 |
| 2026/04/24 | 1589 |
| 2026/04/25 | 1635 |
| 2026/04/26 | 1564 |
| 2026/04/27 | 1557 |
| 2026/04/28 | 1540 |
| 2026/04/29 | 1513 |
| 2026/04/30 | 1475 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, starting at 1,511 and peaking at 1,663. The month concluded with a slight decline to 1,475.
