Why is the AUS Travel Destinations June 2026 Report useful and how should I use it?

Why is the AUS Travel Destinations June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Destinations June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Destinations June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Destinations June 2026 Report?

The AUS Travel Destinations June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Destinations June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Destinations June 2026 Report for?

The AUS Travel Destinations June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Destinations - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Destinations AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.8534013187
	70.1465986813

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	6%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Travel Destinations brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	20.99
viator.com	15.23
klook.com	14.46
tripadvisor.com	12.37
booking.com	4.64
agoda.com	3.73
sovereignhill.com.au	2.2
tiqets.com	2.05
luxuryescapes.com	2.03
headout.com	1.91
others	20.39

getyourguide.com - 20.99%
viator.com - 15.23%
klook.com - 14.46%
tripadvisor.com - 12.37%
booking.com - 4.64%
agoda.com - 3.73%
sovereignhill.com.au - 2.2%
tiqets.com - 2.05%
luxuryescapes.com - 2.03%
headout.com - 1.91%
others - 20.39%

In the travel PPC landscape, GetYourGuide leads with 20.99% click share, closely followed by “others” at 20.39%. Viator and Klook trail behind, while smaller players like Headout and Luxury Escapes capture minimal shares.

Market Exposure

Share of Spend for the top 10 AUS Travel Destinations brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	klook.com	viator.com	tripadvisor.com	booking.com	agoda.com	headout.com	tiqets.com	luxuryescapes.com	groupon.com.au
2026/06/01	20.75%	14.82%	12.98%	10.82%	5.44%	2.3%	2%	1.23%	3.71%	1.39%
2026/06/02	20.81%	15.32%	12.25%	11.35%	5.7%	2.64%	1.48%	1.28%	3.32%	1.48%
2026/06/03	19.07%	13.71%	14.35%	9.59%	5.62%	4.67%	1.58%	1.16%	3.01%	1.76%
2026/06/04	18.67%	15.72%	13.05%	10.48%	7.05%	2.89%	1.04%	1.35%	4.12%	0.9%
2026/06/05	18.74%	14.26%	12.37%	10.14%	6.03%	3.37%	2.06%	1.7%	3.73%	1.44%
2026/06/06	17.91%	13.82%	11.5%	8.42%	7.89%	1.85%	2.23%	1.25%	4.68%	2.26%
2026/06/07	20.22%	14.73%	12.59%	10.48%	7.92%	3.11%	1.85%	1.33%	3.75%	1.04%
2026/06/08	19.05%	15.56%	11.35%	12.02%	7.25%	2.75%	1.14%	1.52%	4.29%	0.9%
2026/06/09	18.87%	13.49%	12.6%	10.3%	8.08%	4.09%	1.27%	2.18%	4.72%	1.16%
2026/06/10	20.12%	17.78%	14.29%	11.86%	4.83%	3.31%	1.18%	1.49%	2.63%	1.04%
2026/06/11	19.04%	14.66%	12.77%	10.5%	5.8%	3.49%	2.17%	1.75%	4.02%	1.46%
2026/06/12	18.59%	14.85%	11.6%	9.37%	8.44%	2.08%	2.36%	1.32%	2.99%	2.51%
2026/06/13	19.81%	15.58%	12.03%	11.11%	7.52%	3.31%	1.99%	1.39%	3.18%	1.13%
2026/06/14	19.2%	15.54%	11.89%	12.19%	7.85%	2.77%	1.12%	1.46%	3.8%	0.92%
2026/06/15	19.26%	13.37%	12.95%	10.68%	8.37%	4.28%	1.32%	2.2%	3.72%	0.98%
2026/06/16	20.03%	17.12%	14.26%	11.51%	6.71%	3.17%	0.99%	1.52%	3.79%	1%
2026/06/17	21.44%	14.93%	12.69%	12.15%	5.13%	4.73%	2.12%	1.63%	4.08%	1.59%
2026/06/18	21.71%	13.86%	13.49%	12.67%	5.33%	4.17%	2.1%	3.2%	2.86%	1.47%
2026/06/19	21.76%	14.48%	15.02%	11.91%	8.48%	4.02%	2.24%	3.08%	2.29%	1.32%
2026/06/20	21.02%	15.77%	14.42%	11.2%	8.42%	4.18%	2.35%	2.06%	2.74%	0.83%
2026/06/21	21.7%	17.43%	14.69%	11.72%	6.98%	4.48%	2.04%	1.53%	2.92%	1.45%
2026/06/22	22.64%	18.09%	13.69%	11.82%	6.5%	5.58%	2.23%	1.37%	2.98%	1.48%
2026/06/23	22.27%	16.47%	14.44%	12.15%	6.82%	5.89%	1.66%	1.56%	2.75%	1.06%
2026/06/24	22.45%	16.94%	14.83%	13.45%	5.53%	4%	2.59%	1.54%	2.2%	1.86%
2026/06/25	20.81%	13.39%	15.17%	12.31%	6.81%	4.19%	2.79%	1.89%	3.46%	0.61%
2026/06/26	22.1%	16.21%	15.19%	12.19%	5.39%	4.5%	3.45%	1.45%	2.96%	0.74%
2026/06/27	21.68%	12.69%	15.55%	11.1%	9.17%	2.41%	2.9%	1.18%	4.27%	0.56%
2026/06/28	22.39%	13.12%	14.93%	9.4%	8.46%	2.87%	3.69%	1.18%	3.52%	0.72%
2026/06/29	23.18%	16.47%	15.67%	11.96%	4.46%	4.69%	3.34%	2.06%	2.04%	1.48%
2026/06/30	22.39%	16.37%	13.91%	11.4%	6.11%	5.47%	3.53%	2.67%	2.47%	1.7%

getyourguide.com
klook.com
viator.com
tripadvisor.com
booking.com
agoda.com
headout.com
tiqets.com
luxuryescapes.com
groupon.com.au

In June 2026, GetYourGuide.com led with a steady rise, peaking at 23.18%. Klook.com and Viator.com showed fluctuations, while TripAdvisor.com maintained moderate stability. Booking.com and Agoda.com experienced varied trends, ending with slight increases.

Market Exposure

Competitor Count for AUS Travel Destinations

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	544
2026/06/02	552
2026/06/03	532
2026/06/04	519
2026/06/05	534
2026/06/06	526
2026/06/07	526
2026/06/08	516
2026/06/09	510
2026/06/10	523
2026/06/11	509
2026/06/12	510
2026/06/13	482
2026/06/14	511
2026/06/15	507
2026/06/16	481
2026/06/17	492
2026/06/18	496
2026/06/19	496
2026/06/20	484
2026/06/21	503
2026/06/22	517
2026/06/23	517
2026/06/24	515
2026/06/25	521
2026/06/26	504
2026/06/27	488
2026/06/28	515
2026/06/29	511
2026/06/30	513

June saw a dynamic shift in advertisers, starting at 544 and ending at 513. Mid-month fluctuations highlighted a dip to 481, but a recovery followed, closing the month with resilience.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Destinations

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
getyourguide.com	2.65%
viator.com	2.16%
agoda.com	1.03%
tripadvisor.com	1.02%
headout.com	0.97%
ayersrockresort.com.au	-0.44%
discovertasmania.com.au	-0.46%
luxuryescapes.com	-0.56%
northernterritory.com	-0.7%
queensland.com	-0.84%

Viator.com and GetYourGuide.com soared in click share, while queensland.com and northernterritory.com faced declines.

Campaign Efficiency

AUS Travel Destinations Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	klook.com	viator.com	tripadvisor.com	agoda.com	booking.com	headout.com	tiqets.com	luxuryescapes.com	groupon.com.au
2026/06/01	22.49%	15.49%	15.82%	12.51%	2.74%	4.41%	1.39%	1.85%	3.32%	1.58%
2026/06/02	22.53%	16.91%	15.54%	13.1%	2.5%	4.85%	1.27%	1.63%	2.97%	1.64%
2026/06/03	22.04%	13.93%	16.54%	11.01%	5.31%	4.99%	1.45%	1.81%	2.82%	1.42%
2026/06/04	18.7%	17.33%	13.32%	11.19%	6.54%	5.38%	1.12%	4.98%	3.43%	1.42%
2026/06/05	20.55%	13.84%	15.29%	12.38%	4.14%	5.25%	1.5%	2.44%	3.39%	1.74%
2026/06/06	20.41%	13.44%	14.55%	9.43%	2.82%	7.12%	1.72%	1.82%	4.71%	1.64%
2026/06/07	21.04%	13.71%	14.46%	12%	4.16%	7.45%	1.3%	1.93%	3.81%	0.79%
2026/06/08	21.53%	15.83%	14.01%	13.08%	3.22%	6.37%	1.47%	1.84%	3.78%	0.75%
2026/06/09	21.14%	14.03%	15.08%	11.8%	5.34%	6.41%	1.13%	2.84%	3.82%	1.1%
2026/06/10	21.96%	17.23%	15.85%	13.59%	4.04%	4.3%	1.35%	2.07%	2.87%	1.78%
2026/06/11	21%	14.27%	15.83%	12.78%	4.27%	4.61%	1.56%	2.55%	3.52%	1.76%
2026/06/12	20.82%	14.69%	14.96%	9.85%	3.02%	7.56%	1.78%	1.82%	2.87%	1.82%
2026/06/13	20.96%	14.5%	14.26%	12.54%	4.48%	7.12%	1.4%	1.94%	3.22%	0.88%
2026/06/14	21.15%	15.83%	14.55%	13.14%	3.17%	6.89%	1.46%	1.79%	3.42%	0.78%
2026/06/15	21.06%	14%	15.1%	11.91%	5.42%	6.93%	1.14%	2.84%	3.38%	1.07%
2026/06/16	21.63%	16.66%	15.82%	13.14%	3.79%	5.91%	1.17%	1.96%	3.45%	1.69%
2026/06/17	22.52%	14.32%	15.36%	13.79%	4.92%	4.59%	1.87%	2.37%	3.63%	1.34%
2026/06/18	21.77%	14.47%	16.06%	13.81%	5.67%	4.61%	2.03%	3.15%	2.69%	1.67%
2026/06/19	22.19%	15.25%	17.19%	12.82%	5.2%	6.63%	2.29%	3.61%	2.06%	1.43%
2026/06/20	22.48%	15.43%	16.96%	13.1%	4.66%	6.39%	1.98%	2.4%	2.71%	1.15%
2026/06/21	22.96%	16.34%	17.05%	13.55%	4.63%	5.94%	2.01%	1.93%	2.79%	1.65%
2026/06/22	24.41%	16.7%	16.32%	13.65%	6.25%	5.22%	2.16%	1.59%	2.26%	1.81%
2026/06/23	23.06%	15.85%	17.1%	13.87%	5.5%	5.33%	1.97%	1.9%	2.39%	1.37%
2026/06/24	23.91%	16.01%	17.16%	15.12%	4.58%	4.62%	2.42%	2.01%	1.87%	1.61%
2026/06/25	22.9%	13.72%	17.97%	13.36%	4.33%	5.46%	2.25%	1.98%	3.12%	0.85%
2026/06/26	23.77%	13.75%	18.36%	13.72%	4.15%	4.9%	4.4%	1.53%	2.85%	0.4%
2026/06/27	23.37%	11.44%	17.79%	12.28%	2.26%	8.18%	4.76%	1.51%	3.71%	0.47%
2026/06/28	22.56%	15.42%	17.07%	12.14%	3.22%	6.27%	4.15%	1.37%	3.02%	1.15%
2026/06/29	23.35%	17.8%	17.33%	12.29%	5.63%	3.46%	4.62%	2.44%	1.48%	1.6%
2026/06/30	23.61%	16.77%	16.42%	13.59%	5.39%	4.61%	4.47%	2.61%	1.62%	1.46%

getyourguide.com
klook.com
viator.com
tripadvisor.com
agoda.com
booking.com
headout.com
tiqets.com
luxuryescapes.com
groupon.com.au

In June 2026, GetYourGuide.com led with a steady rise, peaking at 24.41% on June 22. Klook.com fluctuated, ending at 16.77%. Viator.com showed consistent growth, closing at 16.42%. TripAdvisor.com saw a slight increase, finishing at 13.59%. Agoda.com and Booking.com had varied trends, ending at 5.39% and 4.61%, respectively. Headout.com surged late, closing at 4.47%. Tiqets.com and LuxuryEscapes.com had minor fluctuations, while Groupon.com.au remained low, ending at 1.46%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Destinations

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Destinations - Last month

1
Booking.com - Hotels In Sydney, Nsw http://www.booking.com
Book your Hotel in Sydney NSW online. No reservation costs. Great rates. Choose from a wide range of properties which Booking.com offers.
2
Save Up To 20%* This Winter | Stay 3+ Nights & Save | Hamilton Island https://www.hamiltonisland.com.au › winter-warmer › offer
Your Hamilton Island getaway awaits. Save on select hotels when you stay 3+ nights. Winter on Hamilton Island is calling! Save 20%* On 3+ Nights...
3
Discover travel deals in New Zealand | 100% Pure New Zealand https://www.newzealand.com
Book your trip to New Zealand and get ready to play, because we’re ready for you. Come find your own ski adventure in New Zealand today!
4
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
5
Melbourne. Every Bit Different - Top Things To Do In Melbourne https://www.visitmelbourne.com
Check Out The Top Attractions To See And Do In Melbourne And Victoria. We've Put Together A Handy List Of Victoria's Top Attractions For You To Experience.

In the bustling world of travel PPC, Booking.com entices with no reservation costs and diverse Sydney stays. Hamilton Island lures winter travelers with a 20% savings for extended stays. New Zealand beckons adventurers with ski escapades, while Viator and Visit Melbourne highlight Melbourne’s unique experiences and attractions.

Frequently Asked Questions

Why is the AUS Travel Destinations June 2026 Report useful and how should I use it?

Why is the AUS Travel Destinations June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Destinations June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Destinations June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Destinations June 2026 Report?

The AUS Travel Destinations June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Destinations June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Destinations June 2026 Report for?

The AUS Travel Destinations June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Destinations - PPC Market Share Analysis June 2026