Share of Clicks for top 10 AUS Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 12.69 |
| getyourguide.com | 10.94 |
| qatarairways.com | 10.7 |
| booking.com | 8.23 |
| hamiltonisland.com.au | 7.36 |
| airbnb.com.au | 3.7 |
| tripadvisor.com.au | 3.08 |
| myfiji.com | 2.49 |
| ayersrockresort.com.au | 2.22 |
| culturalattractionsofaustralia.com | 2.14 |
| others | 36.45 |
- viator.com - 12.69%
- getyourguide.com - 10.94%
- qatarairways.com - 10.7%
- booking.com - 8.23%
- hamiltonisland.com.au - 7.36%
- airbnb.com.au - 3.7%
- tripadvisor.com.au - 3.08%
- myfiji.com - 2.49%
- ayersrockresort.com.au - 2.22%
- culturalattractionsofaustralia.com - 2.14%
- others - 36.45%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 36.45% click share, while Viator leads individual advertisers at 12.69%.
Share of Spend for the top 10 AUS Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | viator.com | getyourguide.com | hamiltonisland.com.au | intrepidtravel.com | qatarairways.com | luxuryescapes.com | airbnb.com.au | myfiji.com | tripadvisor.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 12.62% | 12.42% | 9.49% | 4.93% | 1.34% | 4.79% | 2.33% | 7.39% | 1.06% | 4.04% |
| 2025/11/02 | 11.66% | 12.53% | 12.81% | 2.25% | 1.4% | 3.79% | 3.08% | 7.05% | 1.9% | 2.91% |
| 2025/11/03 | 7.79% | 11.95% | 11.74% | 1.42% | 1.77% | 5.07% | 3.3% | 4.65% | 2.65% | 3.47% |
| 2025/11/04 | 8.02% | 10.3% | 11.95% | 3.95% | 1.59% | 5.61% | 2.24% | 5.02% | 2.92% | 2.46% |
| 2025/11/05 | 8.97% | 9.55% | 8.47% | 5.07% | 1.51% | 5.02% | 2.64% | 6.23% | 2.74% | 2.5% |
| 2025/11/06 | 8.86% | 12.21% | 11.41% | 5.21% | 1.47% | 4.71% | 3.09% | 5.01% | 3.63% | 2.5% |
| 2025/11/07 | 10.66% | 13.06% | 14.15% | 3.75% | 1.69% | 4.14% | 2.59% | 5.1% | 2.62% | 3.06% |
| 2025/11/08 | 12.02% | 14.31% | 13.32% | 2.3% | 2.35% | 3.91% | 2.27% | 5.87% | 1.61% | 4.6% |
| 2025/11/09 | 13.16% | 13.76% | 12.55% | 4.39% | 2.74% | 4.15% | 1.15% | 7.09% | 1.25% | 3.82% |
| 2025/11/10 | 9.7% | 13.3% | 11.51% | 4.11% | 2.18% | 4.97% | 2.68% | 5.1% | 3.27% | 3.17% |
| 2025/11/11 | 5.98% | 14.16% | 10.9% | 5.25% | 3.08% | 6.03% | 1.92% | 5.17% | 2.87% | 4.44% |
| 2025/11/12 | 9.31% | 11.78% | 9.91% | 5.22% | 2.54% | 5.51% | 1.95% | 4.22% | 2.72% | 3.39% |
| 2025/11/13 | 6.78% | 11.37% | 11.27% | 6.08% | 5.11% | 5.29% | 2.19% | 4.9% | 3.07% | 3.04% |
| 2025/11/14 | 7.38% | 12.78% | 10.42% | 3.27% | 4.71% | 4.97% | 1.99% | 5.83% | 2.87% | 3.53% |
| 2025/11/15 | 11.1% | 12.33% | 12.91% | 3.92% | 2.9% | 4.21% | 1.88% | 5.1% | 1.96% | 3.67% |
| 2025/11/16 | 11.52% | 14.09% | 15.3% | 4.05% | 4.19% | 4.3% | 2.24% | 3.87% | 2.13% | 3.72% |
| 2025/11/17 | 9.3% | 13.18% | 13.54% | 5.38% | 2.85% | 4.6% | 2.17% | 5.63% | 1.4% | 4.44% |
| 2025/11/18 | 12.52% | 13.13% | 14.04% | 5.48% | 2.84% | 5.27% | 2.14% | 3.25% | 2.84% | 2.92% |
| 2025/11/19 | 14% | 14.04% | 12.49% | 4.5% | 3.21% | 5.13% | 1.88% | 3.15% | 1.45% | 3.01% |
| 2025/11/20 | 12.87% | 12.39% | 9.78% | 6.96% | 3.06% | 5.3% | 2.39% | 5.41% | 1.68% | 2.53% |
| 2025/11/21 | 10.06% | 12.09% | 11.12% | 5.17% | 3.39% | 5.67% | 2.33% | 3.4% | 1.67% | 3.54% |
| 2025/11/22 | 12.16% | 13.41% | 10.16% | 5.56% | 2.83% | 5.01% | 3.08% | 3.23% | 2.15% | 3.01% |
| 2025/11/23 | 14.81% | 11.3% | 12.15% | 4.02% | 2.93% | 4.16% | 3.99% | 3.93% | 1.7% | 2.56% |
| 2025/11/24 | 11.23% | 12.86% | 12.02% | 6.82% | 2.77% | 4.78% | 3.19% | 2.15% | 1.87% | 3.8% |
| 2025/11/25 | 13.15% | 14.33% | 10.2% | 7.29% | 3.79% | 5.08% | 2.54% | 2.9% | 1.47% | 2.55% |
| 2025/11/26 | 8.51% | 12.33% | 10.63% | 6.83% | 5.16% | 5.14% | 2.52% | 2.33% | 2.4% | 1.48% |
| 2025/11/27 | 9.23% | 13.17% | 11.43% | 4.55% | 5.96% | 5.71% | 2.81% | 2.61% | 1.44% | 2.18% |
| 2025/11/28 | 7.44% | 10.28% | 10.39% | 6.05% | 7.13% | 6.18% | 3.66% | 3.05% | 2.07% | 1.49% |
| 2025/11/29 | 8.1% | 9.94% | 8.12% | 7.81% | 6.55% | 4.25% | 3.41% | 4.34% | 3.13% | 2.92% |
| 2025/11/30 | 11.6% | 11.06% | 8.85% | 6.48% | 5.63% | 5.13% | 3.58% | 3.32% | 2.74% | 1.86% |
- booking.com
- viator.com
- getyourguide.com
- hamiltonisland.com.au
- intrepidtravel.com
- qatarairways.com
- luxuryescapes.com
- airbnb.com.au
- myfiji.com
- tripadvisor.com.au
Copyright © Adthena. All rights reserved.
In November 2025, Booking.com experienced fluctuating PPC spend, peaking mid-month. Viator maintained a steady high, while GetYourGuide surged mid-month. Hamilton Island saw a late rise, and Intrepid Travel ended strong. Overall, dynamic shifts marked the month.
Competitor Count for AUS Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 737 |
| 2025/11/02 | 740 |
| 2025/11/03 | 733 |
| 2025/11/04 | 722 |
| 2025/11/05 | 731 |
| 2025/11/06 | 730 |
| 2025/11/07 | 725 |
| 2025/11/08 | 732 |
| 2025/11/09 | 704 |
| 2025/11/10 | 708 |
| 2025/11/11 | 685 |
| 2025/11/12 | 680 |
| 2025/11/13 | 659 |
| 2025/11/14 | 655 |
| 2025/11/15 | 628 |
| 2025/11/16 | 617 |
| 2025/11/17 | 627 |
| 2025/11/18 | 621 |
| 2025/11/19 | 622 |
| 2025/11/20 | 612 |
| 2025/11/21 | 608 |
| 2025/11/22 | 614 |
| 2025/11/23 | 641 |
| 2025/11/24 | 619 |
| 2025/11/25 | 618 |
| 2025/11/26 | 619 |
| 2025/11/27 | 604 |
| 2025/11/28 | 627 |
| 2025/11/29 | 628 |
| 2025/11/30 | 635 |
Copyright © Adthena. All rights reserved.
November saw a fluctuating trend in distinct advertisers, starting at 737 and ending at 635. Mid-month, numbers dipped to 617, reflecting a dynamic advertising landscape.
