Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 18.78 |
| getyourguide.com | 15.49 |
| tripadvisor.com | 12.72 |
| go.com | 6.03 |
| groupon.com | 4.3 |
| esbnyc.com | 3.72 |
| booking.com | 3.4 |
| expedia.com | 3.25 |
| klook.com | 2.15 |
| rockefellercenter.com | 1.56 |
| others | 28.6 |
- viator.com - 18.78%
- getyourguide.com - 15.49%
- tripadvisor.com - 12.72%
- go.com - 6.03%
- groupon.com - 4.3%
- esbnyc.com - 3.72%
- booking.com - 3.4%
- expedia.com - 3.25%
- klook.com - 2.15%
- rockefellercenter.com - 1.56%
- others - 28.6%
Copyright © Adthena. All rights reserved.
Viator leads with 18.78% click share, followed by GetYourGuide at 15.49%. TripAdvisor holds 12.72%, while ‘others’ collectively capture 28.60% of the market.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | tripadvisor.com | expedia.com | vrbo.com | booking.com | esbnyc.com | groupon.com | go.com | klook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 23.29% | 9.29% | 14.43% | 2.84% | 0.58% | 4.49% | 3.17% | 6.34% | 3.34% | 2.89% |
| 2026/05/02 | 22.51% | 8.95% | 13.66% | 3.21% | 0.78% | 4.15% | 3.77% | 6.4% | 3.72% | 2.61% |
| 2026/05/03 | 19.26% | 16.57% | 12.17% | 3.53% | 0.9% | 3.24% | 3.84% | 6.25% | 4.14% | 2.03% |
| 2026/05/04 | 20.32% | 18.23% | 11.97% | 2.97% | 0.64% | 2.95% | 2.34% | 4.96% | 4.64% | 3.08% |
| 2026/05/05 | 20.25% | 16.25% | 12.16% | 3.98% | 1.16% | 2.75% | 3.37% | 4.85% | 4.47% | 3.62% |
| 2026/05/06 | 19.91% | 17.15% | 12.14% | 3.64% | 1.08% | 3.16% | 3.89% | 4.96% | 3.45% | 2.92% |
| 2026/05/07 | 21.14% | 16.54% | 13.5% | 2.87% | 0.91% | 2.57% | 5.33% | 3.73% | 3.84% | 2.88% |
| 2026/05/08 | 22.37% | 8.76% | 13.23% | 3.57% | 1.06% | 4.38% | 3.6% | 5.76% | 3.53% | 2.63% |
| 2026/05/09 | 21.3% | 8.28% | 11.68% | 5.3% | 2.02% | 4.47% | 3.96% | 5.49% | 3.24% | 2.21% |
| 2026/05/10 | 19.08% | 14.69% | 10.77% | 6.1% | 1.77% | 4.44% | 3.71% | 5.52% | 2.83% | 1.77% |
| 2026/05/11 | 19.84% | 17.31% | 11.42% | 4.93% | 2.46% | 3.49% | 3.77% | 3.18% | 3.02% | 2.68% |
| 2026/05/12 | 18.26% | 16.48% | 9.89% | 4.71% | 3.4% | 3.55% | 4.31% | 4.06% | 3.39% | 2.57% |
| 2026/05/13 | 20.21% | 17.33% | 8.72% | 4.84% | 3.02% | 3.81% | 4.39% | 3.34% | 3.66% | 2.38% |
| 2026/05/14 | 19.42% | 16.95% | 9.97% | 5.1% | 3.41% | 3.63% | 3.34% | 3.88% | 3.16% | 2.63% |
| 2026/05/15 | 22.37% | 8.68% | 13.26% | 3.54% | 1.05% | 4.35% | 3.57% | 5.91% | 3.5% | 2.64% |
| 2026/05/16 | 18.46% | 18.14% | 9.64% | 4.92% | 3.53% | 2.45% | 4.13% | 3.34% | 3.29% | 2.38% |
| 2026/05/17 | 17.97% | 17.87% | 8.93% | 4.87% | 3.2% | 3.05% | 3.28% | 4.44% | 3.06% | 3.05% |
| 2026/05/18 | 18.28% | 17.67% | 9.33% | 3.18% | 2.39% | 2.62% | 5.8% | 3.95% | 4.22% | 2.22% |
| 2026/05/19 | 18.64% | 17.6% | 10.11% | 2.88% | 1.92% | 2.05% | 3.33% | 4.74% | 4.31% | 2.23% |
| 2026/05/20 | 19.25% | 16.12% | 11.3% | 3.82% | 2.26% | 2% | 4.29% | 4.71% | 3.59% | 2.26% |
| 2026/05/21 | 19.61% | 17.78% | 12.57% | 3.13% | 1.28% | 1.86% | 4.13% | 4.53% | 3.12% | 2.26% |
| 2026/05/22 | 19.86% | 17.86% | 11.98% | 3.66% | 1.21% | 3.59% | 2.1% | 3.91% | 3.19% | 2.65% |
| 2026/05/23 | 18.52% | 16.98% | 9.59% | 5.06% | 1.74% | 3.69% | 3.88% | 3.58% | 3.25% | 2.15% |
| 2026/05/24 | 17.04% | 14.95% | 8.16% | 6.03% | 2.23% | 3.67% | 4.21% | 2.66% | 3.17% | 1.92% |
| 2026/05/25 | 18.85% | 17.76% | 9.03% | 4.42% | 2.07% | 5.27% | 2.08% | 2.7% | 2.48% | 2.75% |
| 2026/05/26 | 17.5% | 15.52% | 10.72% | 5.54% | 3.38% | 4.98% | 2.59% | 3.35% | 1.9% | 1.91% |
| 2026/05/27 | 17.61% | 15.28% | 9.89% | 5.79% | 2.89% | 4.04% | 3.62% | 3.46% | 2.77% | 2.35% |
| 2026/05/28 | 17.74% | 14.99% | 10.23% | 5.45% | 2.55% | 3.79% | 2.97% | 4.15% | 2.79% | 1.51% |
| 2026/05/29 | 18.03% | 15.05% | 10.62% | 6.02% | 3.16% | 4.11% | 2.81% | 3.4% | 3.01% | 1.58% |
| 2026/05/30 | 16.61% | 14.75% | 9.36% | 7.7% | 3.98% | 4.38% | 3.3% | 3.38% | 2.46% | 1.71% |
| 2026/05/31 | 17.2% | 14.06% | 9.25% | 6.87% | 4.28% | 3.71% | 3.69% | 3.42% | 2.51% | 2.04% |
- viator.com
- getyourguide.com
- tripadvisor.com
- expedia.com
- vrbo.com
- booking.com
- esbnyc.com
- groupon.com
- go.com
- klook.com
Copyright © Adthena. All rights reserved.
In May 2026, Viator’s PPC spend share fluctuated, peaking early at 23.29% and ending at 17.2%. GetYourGuide saw a mid-month surge, while Expedia’s share rose steadily, closing at 6.87%.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 842 |
| 2026/05/02 | 842 |
| 2026/05/03 | 839 |
| 2026/05/04 | 801 |
| 2026/05/05 | 872 |
| 2026/05/06 | 892 |
| 2026/05/07 | 881 |
| 2026/05/08 | 889 |
| 2026/05/09 | 873 |
| 2026/05/10 | 879 |
| 2026/05/11 | 877 |
| 2026/05/12 | 911 |
| 2026/05/13 | 876 |
| 2026/05/14 | 874 |
| 2026/05/15 | 889 |
| 2026/05/16 | 905 |
| 2026/05/17 | 861 |
| 2026/05/18 | 813 |
| 2026/05/19 | 782 |
| 2026/05/20 | 844 |
| 2026/05/21 | 853 |
| 2026/05/22 | 906 |
| 2026/05/23 | 936 |
| 2026/05/24 | 904 |
| 2026/05/25 | 1059 |
| 2026/05/26 | 1069 |
| 2026/05/27 | 1031 |
| 2026/05/28 | 1012 |
| 2026/05/29 | 1009 |
| 2026/05/30 | 1042 |
| 2026/05/31 | 1031 |
Copyright © Adthena. All rights reserved.
May began with 842 advertisers, fluctuating throughout the month. A notable peak occurred on May 26 with 1,069 advertisers. The month concluded with 1,031 advertisers, indicating a strong finish.
