Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 18.97 |
| getyourguide.com | 17.49 |
| tripadvisor.com | 13.49 |
| groupon.com | 4.77 |
| booking.com | 4.1 |
| expedia.com | 3.6 |
| go.com | 3.16 |
| esbnyc.com | 3.03 |
| headout.com | 2.01 |
| klook.com | 1.79 |
| others | 27.59 |
- viator.com - 18.97%
- getyourguide.com - 17.49%
- tripadvisor.com - 13.49%
- groupon.com - 4.77%
- booking.com - 4.1%
- expedia.com - 3.6%
- go.com - 3.16%
- esbnyc.com - 3.03%
- headout.com - 2.01%
- klook.com - 1.79%
- others - 27.59%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Viator leads with 18.97% click share, followed by GetYourGuide at 17.49%. Others collectively hold 27.59%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | tripadvisor.com | booking.com | groupon.com | expedia.com | headout.com | esbnyc.com | go.com | vrbo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 17% | 13.78% | 10.28% | 3.96% | 3.36% | 6.17% | 1.9% | 2.62% | 2.79% | 3.09% |
| 2026/06/02 | 19.39% | 14.63% | 10.56% | 3.89% | 3.05% | 5.15% | 1.85% | 3.94% | 2.69% | 2.41% |
| 2026/06/03 | 18.08% | 14.92% | 10.22% | 3.92% | 3.55% | 4.72% | 2.15% | 4.09% | 2.52% | 2.33% |
| 2026/06/04 | 17.03% | 14.28% | 11.14% | 4.32% | 3.89% | 5.72% | 2.53% | 3.28% | 1.99% | 3.37% |
| 2026/06/05 | 16.69% | 13.12% | 9.45% | 3.39% | 3.46% | 6.79% | 2.27% | 4.15% | 2.6% | 3.8% |
| 2026/06/06 | 16.15% | 12.31% | 10.22% | 2.98% | 3.76% | 7.7% | 2.99% | 3.34% | 2.64% | 4.25% |
| 2026/06/07 | 16.35% | 13.1% | 10.06% | 3.02% | 3.75% | 7.62% | 2.65% | 2.97% | 2.64% | 4.83% |
| 2026/06/08 | 17.11% | 14.36% | 10.72% | 3.9% | 3.92% | 6.74% | 1.85% | 2.8% | 2.69% | 3.08% |
| 2026/06/09 | 17.03% | 15.1% | 10% | 4.07% | 3.56% | 4.82% | 2.28% | 4.57% | 2.69% | 2.65% |
| 2026/06/10 | 17.19% | 14.85% | 11.66% | 3.95% | 4.13% | 5.62% | 2.67% | 3.53% | 2.49% | 2.47% |
| 2026/06/11 | 16.9% | 14.19% | 10.34% | 3.97% | 3.74% | 5.67% | 2.52% | 4.14% | 2.48% | 2.25% |
| 2026/06/12 | 16.95% | 13.98% | 11.77% | 4% | 4.47% | 4.74% | 3.59% | 3.02% | 2.79% | 1.93% |
| 2026/06/13 | 16.54% | 14.28% | 10.75% | 4.26% | 4.19% | 5.29% | 3.03% | 3.28% | 2.45% | 2.08% |
| 2026/06/14 | 17.08% | 14.85% | 11.15% | 4.9% | 4.08% | 5.58% | 1.91% | 3.38% | 1.64% | 2.12% |
| 2026/06/15 | 18.74% | 15.88% | 10.49% | 3.93% | 3.71% | 4.84% | 2.36% | 4.5% | 2.02% | 1.47% |
| 2026/06/16 | 16.89% | 14.91% | 10.99% | 3.62% | 4.27% | 6.44% | 2.94% | 3.6% | 2.28% | 1.8% |
| 2026/06/17 | 17.59% | 17.06% | 12.02% | 4.68% | 4.67% | 5.25% | 2.46% | 3.01% | 1.75% | 1.34% |
| 2026/06/18 | 18.75% | 18.03% | 12.86% | 4.83% | 4.15% | 4.64% | 2.88% | 3.29% | 1.52% | 1.3% |
| 2026/06/19 | 18.72% | 18.68% | 13.25% | 4.92% | 4.34% | 2.7% | 3.14% | 3.39% | 1.06% | 0.9% |
| 2026/06/20 | 20.07% | 19.1% | 12.26% | 4.3% | 4.36% | 3.9% | 3.12% | 3.76% | 1.59% | 1.43% |
| 2026/06/21 | 20.57% | 19.4% | 12.65% | 4% | 3.49% | 5.23% | 2.24% | 3.79% | 1.44% | 1.99% |
| 2026/06/22 | 21.97% | 20.24% | 13.25% | 3.98% | 3.01% | 3.56% | 2.29% | 4.88% | 1.87% | 1.2% |
| 2026/06/23 | 20.4% | 18.8% | 13.39% | 4.1% | 4.18% | 3.71% | 3.71% | 3.8% | 1.61% | 1.24% |
| 2026/06/24 | 21.16% | 18.35% | 12.85% | 5.46% | 4.75% | 4.11% | 2.95% | 2.93% | 1.59% | 1.31% |
| 2026/06/25 | 20.46% | 17.24% | 12.31% | 5.19% | 4.44% | 4.79% | 2.9% | 2.99% | 1.94% | 1.85% |
| 2026/06/26 | 19.06% | 16.25% | 12.17% | 5.43% | 4.31% | 5.71% | 3.6% | 3.25% | 2.09% | 1.6% |
| 2026/06/27 | 19.66% | 17.39% | 12.33% | 4.28% | 4.5% | 6.26% | 2.87% | 2.97% | 2.09% | 2.21% |
| 2026/06/28 | 19.62% | 18.43% | 12.04% | 5.15% | 4.68% | 4.27% | 3.64% | 4.15% | 1.46% | 1.69% |
| 2026/06/29 | 20.12% | 18.23% | 13.05% | 5.82% | 4.6% | 4.58% | 2.88% | 3.71% | 1.52% | 1.28% |
| 2026/06/30 | 19.54% | 18.93% | 13.18% | 5.26% | 4.86% | 4.56% | 4.11% | 3.14% | 1.88% | 1.38% |
- viator.com
- getyourguide.com
- tripadvisor.com
- booking.com
- groupon.com
- expedia.com
- headout.com
- esbnyc.com
- go.com
- vrbo.com
Copyright © Adthena. All rights reserved.
In June 2026, Viator.com led with a steady rise, peaking at 21.97%. GetYourGuide.com followed, showing consistent growth, ending at 18.93%. Tripadvisor.com maintained a stable presence, closing at 13.18%. Booking.com and Groupon.com saw fluctuations, finishing at 5.26% and 4.86%, respectively. Expedia.com experienced a decline, ending at 4.56%. Headout.com and Esbnyc.com showed varied trends, closing at 4.11% and 3.14%. Go.com and Vrbo.com had lower shares, concluding at 1.88% and 1.38%.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1057 |
| 2026/06/02 | 934 |
| 2026/06/03 | 1031 |
| 2026/06/04 | 1028 |
| 2026/06/05 | 1014 |
| 2026/06/06 | 995 |
| 2026/06/07 | 977 |
| 2026/06/08 | 953 |
| 2026/06/09 | 982 |
| 2026/06/10 | 1001 |
| 2026/06/11 | 957 |
| 2026/06/12 | 948 |
| 2026/06/13 | 932 |
| 2026/06/14 | 914 |
| 2026/06/15 | 901 |
| 2026/06/16 | 876 |
| 2026/06/17 | 912 |
| 2026/06/18 | 883 |
| 2026/06/19 | 858 |
| 2026/06/20 | 910 |
| 2026/06/21 | 861 |
| 2026/06/22 | 856 |
| 2026/06/23 | 856 |
| 2026/06/24 | 854 |
| 2026/06/25 | 832 |
| 2026/06/26 | 813 |
| 2026/06/27 | 837 |
| 2026/06/28 | 826 |
| 2026/06/29 | 824 |
| 2026/06/30 | 778 |
Copyright © Adthena. All rights reserved.
In June 2026, distinct advertisers on Google SERP began at 1,057, gradually declining to 778 by month’s end, reflecting a consistent downward trend.
