Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 21.8 |
| viator.com | 15.89 |
| tripadvisor.com | 12.08 |
| booking.com | 9.31 |
| groupon.com | 5.34 |
| trip.com | 3.19 |
| expedia.com | 3.07 |
| klook.com | 2.4 |
| headout.com | 2.35 |
| esbnyc.com | 1.81 |
| others | 22.76 |
- getyourguide.com - 21.8%
- viator.com - 15.89%
- tripadvisor.com - 12.08%
- booking.com - 9.31%
- groupon.com - 5.34%
- trip.com - 3.19%
- expedia.com - 3.07%
- klook.com - 2.4%
- headout.com - 2.35%
- esbnyc.com - 1.81%
- others - 22.76%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, GetYourGuide leads with 21.8% click share, closely followed by Viator at 15.89%. Others collectively hold 22.76%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | tripadvisor.com | booking.com | expedia.com | groupon.com | headout.com | trip.com | esbnyc.com | klook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 25.22% | 20.38% | 15.13% | 5.93% | 1.63% | 5.75% | 3.34% | 1.64% | 1.59% | 3.6% |
| 2026/10/02 | 21.03% | 17.75% | 14.04% | 7.74% | 2.07% | 5.25% | 3.97% | 2.2% | 1.88% | 3.54% |
| 2026/10/03 | 20.53% | 17.1% | 13.62% | 4.76% | 2.75% | 5.63% | 3.52% | 2.33% | 2.19% | 3.71% |
| 2026/10/04 | 19.08% | 16.01% | 10.53% | 12.84% | 2.21% | 4.67% | 3.21% | 2.31% | 2.38% | 3.35% |
| 2026/10/05 | 20.74% | 13.75% | 10.1% | 12.66% | 2.65% | 4.92% | 4.05% | 2.38% | 3.04% | 3.56% |
| 2026/10/06 | 21.23% | 14.57% | 9.54% | 11.23% | 2.33% | 4.07% | 3.22% | 2.75% | 2.27% | 4.15% |
| 2026/10/07 | 18.78% | 15.17% | 10.27% | 13.75% | 2.68% | 4.05% | 3.09% | 1.91% | 2.18% | 3.07% |
| 2026/10/08 | 19.72% | 16.67% | 11.56% | 8.57% | 2.97% | 5.32% | 2.38% | 1.72% | 1.9% | 2.73% |
| 2026/10/09 | 15.81% | 13.38% | 9.46% | 12.44% | 4.36% | 3.35% | 3.05% | 1.77% | 2.45% | 2.91% |
| 2026/10/10 | 15.51% | 11.73% | 9.14% | 8.84% | 6.04% | 5.15% | 2.41% | 0.97% | 3.03% | 2.31% |
| 2026/10/11 | 12.39% | 10.05% | 7.21% | 4.63% | 9.43% | 3.98% | 2.54% | 0.36% | 4.97% | 2.47% |
| 2026/10/12 | 14.78% | 12.08% | 8.96% | 6.17% | 6.25% | 4.57% | 2.6% | 0.53% | 4.74% | 2.27% |
| 2026/10/13 | 14.84% | 13.63% | 10.47% | 8.06% | 6.08% | 4.55% | 3.45% | 1.45% | 2.72% | 2.73% |
| 2026/10/14 | 15.8% | 12.28% | 7.79% | 9.79% | 6.14% | 5.02% | 2.74% | 1.91% | 1.64% | 2.59% |
| 2026/10/15 | 15.2% | 12.69% | 9.07% | 4.46% | 7.5% | 2.73% | 2.83% | 1.4% | 4.14% | 3.26% |
| 2026/10/16 | 18.1% | 14.04% | 7.89% | 6.26% | 6.43% | 8.72% | 2.58% | 2.4% | 2.14% | 2.43% |
| 2026/10/17 | 16.06% | 12.89% | 7.39% | 7.71% | 7.06% | 7.91% | 2.52% | 2.59% | 3.62% | 3.45% |
| 2026/10/18 | 16.17% | 14.18% | 9.19% | 10.02% | 5.71% | 6.59% | 2.51% | 2.82% | 3.18% | 2.5% |
| 2026/10/19 | 18.63% | 16.01% | 9.86% | 9.54% | 4.34% | 6.01% | 2.62% | 2.57% | 2.87% | 3.7% |
| 2026/10/20 | 18.31% | 16.33% | 8.9% | 5.97% | 5.2% | 5.81% | 3.47% | 2.73% | 1.72% | 3.6% |
| 2026/10/21 | 17.68% | 13.49% | 9.16% | 12.77% | 6.33% | 5.9% | 2.86% | 2.96% | 1.88% | 3.35% |
| 2026/10/22 | 16.66% | 12.94% | 9.12% | 14.89% | 6.22% | 7.16% | 2.53% | 2.65% | 2.11% | 2.45% |
| 2026/10/23 | 18.26% | 13.63% | 9.25% | 10.2% | 5.77% | 4.89% | 3.21% | 2.97% | 2.25% | 2.57% |
| 2026/10/24 | 15.9% | 14.74% | 9.08% | 11.9% | 6.63% | 4.52% | 2.49% | 2.55% | 1.83% | 2.11% |
| 2026/10/25 | 15.38% | 15.23% | 9.74% | 9.43% | 7.56% | 3.38% | 2.46% | 2.36% | 1.89% | 1.75% |
| 2026/10/26 | 16.84% | 16.65% | 10.4% | 10.84% | 7.49% | 4.3% | 1.95% | 2.23% | 1.4% | 2.08% |
| 2026/10/27 | 16.38% | 15.62% | 10.44% | 9.77% | 7.12% | 4.22% | 2.15% | 3.38% | 1.23% | 1.51% |
| 2026/10/28 | 17.96% | 18.44% | 10.82% | 8.54% | 5.06% | 4.29% | 2.76% | 3% | 1.22% | 1.79% |
| 2026/10/29 | 17.03% | 18.61% | 11.54% | 9.09% | 5.35% | 3.43% | 2.79% | 3.1% | 1.76% | 1.59% |
| 2026/10/30 | 16.99% | 16.78% | 11.71% | 10.01% | 5.39% | 5.03% | 3.15% | 3.61% | 1.99% | 1.63% |
| 2026/10/31 | 17.84% | 17.6% | 12.42% | 7.31% | 4.85% | 4.08% | 4.01% | 3.39% | 2.34% | 2.09% |
- getyourguide.com
- viator.com
- tripadvisor.com
- booking.com
- expedia.com
- groupon.com
- headout.com
- trip.com
- esbnyc.com
- klook.com
Copyright © Adthena. All rights reserved.
In October 2026, GetYourGuide led with a fluctuating spend share, peaking at 25.22% and ending at 17.84%. Viator and Tripadvisor followed, showing varied trends. Expedia and Groupon saw mid-month spikes, while Booking.com and Headout had inconsistent patterns. Klook and Trip.com maintained lower shares, with slight increases towards month-end.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 756 |
| 2026/10/02 | 755 |
| 2026/10/03 | 790 |
| 2026/10/04 | 823 |
| 2026/10/05 | 796 |
| 2026/10/06 | 828 |
| 2026/10/07 | 768 |
| 2026/10/08 | 782 |
| 2026/10/09 | 820 |
| 2026/10/10 | 834 |
| 2026/10/11 | 819 |
| 2026/10/12 | 791 |
| 2026/10/13 | 813 |
| 2026/10/14 | 885 |
| 2026/10/15 | 851 |
| 2026/10/16 | 847 |
| 2026/10/17 | 811 |
| 2026/10/18 | 808 |
| 2026/10/19 | 791 |
| 2026/10/20 | 759 |
| 2026/10/21 | 778 |
| 2026/10/22 | 766 |
| 2026/10/23 | 800 |
| 2026/10/24 | 903 |
| 2026/10/25 | 919 |
| 2026/10/26 | 905 |
| 2026/10/27 | 926 |
| 2026/10/28 | 915 |
| 2026/10/29 | 913 |
| 2026/10/30 | 892 |
| 2026/10/31 | 855 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, peaking at 926 on the 27th. The month concluded with a robust 855, showcasing a vibrant advertising landscape.
