Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| go.com | 16.73 |
| esbnyc.com | 8.32 |
| expedia.com | 5.91 |
| viator.com | 5.9 |
| rockefellercenter.com | 2.9 |
| vrbo.com | 2.8 |
| cheapcaribbean.com | 2.52 |
| bryantpark.org | 2.41 |
| booking.com | 2.1 |
| tripadvisor.com | 2.06 |
| others | 48.35 |
- go.com - 16.73%
- esbnyc.com - 8.32%
- expedia.com - 5.91%
- viator.com - 5.9%
- rockefellercenter.com - 2.9%
- vrbo.com - 2.8%
- cheapcaribbean.com - 2.52%
- bryantpark.org - 2.41%
- booking.com - 2.1%
- tripadvisor.com - 2.06%
- others - 48.35%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 48.35% click share, while go.com leads individual domains at 16.73%.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | viator.com | vrbo.com | go.com | esbnyc.com | universalorlando.com | booking.com | tripadvisor.com | expeditions.com | airbnb.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 11.05% | 7.32% | 2.81% | 9.71% | 8.22% | 2.12% | 4.47% | 2.27% | 1.56% | 1.43% |
| 2025/12/02 | 13.06% | 6.48% | 2.61% | 6.84% | 4.95% | 0.9% | 3.65% | 2.1% | 2.35% | 2.59% |
| 2025/12/03 | 10.52% | 5.26% | 2.71% | 9.24% | 5.05% | 2.17% | 3.18% | 1.51% | 2.14% | 1.93% |
| 2025/12/04 | 11.33% | 6.24% | 3.22% | 7.16% | 7.09% | 0.25% | 3.55% | 1.25% | 1.81% | 2.36% |
| 2025/12/05 | 8.51% | 4.89% | 2.59% | 10.1% | 4.79% | 2.05% | 2.6% | 2.62% | 2.57% | 2.47% |
| 2025/12/06 | 6.99% | 6.69% | 3.16% | 9.29% | 3% | 2.43% | 3.09% | 2.2% | 2.88% | 2.79% |
| 2025/12/07 | 8.92% | 4.59% | 3.75% | 11.1% | 4.85% | 2.28% | 2.22% | 2.12% | 2.83% | 2.55% |
| 2025/12/08 | 6.54% | 6.24% | 2.75% | 13.65% | 6.66% | 0.17% | 3.32% | 1.96% | 2.67% | 2.33% |
| 2025/12/09 | 4.96% | 6.63% | 2.9% | 12.54% | 9.54% | 3.15% | 2.45% | 2.06% | 2.85% | 1.69% |
| 2025/12/10 | 4.35% | 8.47% | 1.5% | 13.28% | 7.07% | 0.19% | 2.55% | 2.86% | 3.07% | 3.03% |
| 2025/12/11 | 5.46% | 6.3% | 2.79% | 9.96% | 7.45% | 0.41% | 2.76% | 2.12% | 2.5% | 1.3% |
| 2025/12/12 | 5.38% | 7.67% | 2.07% | 8.56% | 8.35% | 2.26% | 1.64% | 1.91% | 2.75% | 0.87% |
| 2025/12/13 | 9.12% | 7.5% | 5.1% | 9.99% | 5.5% | 2.31% | 1.81% | 1.88% | 2.22% | 1.62% |
| 2025/12/14 | 8.37% | 8.02% | 4.31% | 8.63% | 10.51% | 0.36% | 2.05% | 2.07% | 2.53% | 1.03% |
| 2025/12/15 | 6.71% | 6.69% | 3.03% | 10.23% | 8.17% | 0.77% | 2.62% | 2.54% | 2.38% | 1.92% |
| 2025/12/16 | 7.16% | 7.59% | 3.66% | 12.42% | 3.42% | 0.57% | 1.87% | 2.17% | 2.75% | 2.15% |
| 2025/12/17 | 6.39% | 7.71% | 3.39% | 8.11% | 6.06% | 0.12% | 2.42% | 2.33% | 2.38% | 2.41% |
| 2025/12/18 | 5.75% | 7.88% | 3.57% | 10.42% | 5.74% | 4.93% | 2.49% | 2.22% | 2.15% | 2.49% |
| 2025/12/19 | 6.24% | 8.88% | 3.98% | 7.01% | 7.35% | 4.52% | 2.68% | 2.54% | 2.67% | 3.46% |
| 2025/12/20 | 7.55% | 8.44% | 6.28% | 9.35% | 6.9% | 2.6% | 1.59% | 2.78% | 2.58% | 4.01% |
| 2025/12/21 | 7.75% | 7.67% | 5.08% | 7.08% | 6.76% | 1.73% | 2.11% | 3.67% | 2.39% | 4.25% |
| 2025/12/22 | 7.03% | 7.18% | 3.6% | 10.67% | 5.29% | 4.77% | 2.66% | 3.08% | 2.91% | 2.57% |
| 2025/12/23 | 7.41% | 7.09% | 3.95% | 9.71% | 4.1% | 2.64% | 2.6% | 2.33% | 2.65% | 2.64% |
| 2025/12/24 | 8.07% | 9.06% | 3.31% | 8.46% | 6.21% | 1.75% | 2.55% | 2.86% | 1.93% | 2.54% |
| 2025/12/25 | 6.38% | 7.38% | 3.47% | 10.49% | 5.43% | 5.35% | 2.39% | 1.68% | 2.4% | 1.98% |
| 2025/12/26 | 8.64% | 9.14% | 3.54% | 9.12% | 7.68% | 1.45% | 1.92% | 2.34% | 2.23% | 2.96% |
| 2025/12/27 | 9.25% | 7.93% | 4.03% | 9.49% | 5.54% | 4.22% | 2.46% | 2.79% | 2.48% | 2.65% |
| 2025/12/28 | 10.76% | 10.4% | 8.24% | 8.37% | 4.11% | 0.15% | 2.2% | 2.55% | 2.86% | 2.36% |
| 2025/12/29 | 8.75% | 9.53% | 7.27% | 9.14% | 5.35% | 1.62% | 3.43% | 4.05% | 2.66% | 1.58% |
| 2025/12/30 | 7.28% | 8.78% | 6.44% | 9.15% | 6.25% | 3.05% | 2.32% | 2.41% | 2.36% | 0.72% |
| 2025/12/31 | 9.2% | 7.31% | 5.95% | 5.92% | 5.29% | 2.9% | 2.76% | 2.72% | 2.64% | 0.88% |
- expedia.com
- viator.com
- vrbo.com
- go.com
- esbnyc.com
- universalorlando.com
- booking.com
- tripadvisor.com
- expeditions.com
- airbnb.com
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Expedia’s spend share fluctuated, peaking early December, then declining. Viator saw a steady rise mid-month. Vrbo’s share spiked late December. Go.com maintained high values, while esbnyc.com had a mid-month peak. Universal Orlando’s share was low, with a slight rise. Booking.com and Tripadvisor showed minor fluctuations. Expeditions.com remained stable, and Airbnb’s share was low, with a slight increase towards month-end.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 917 |
| 2025/12/02 | 899 |
| 2025/12/03 | 963 |
| 2025/12/04 | 969 |
| 2025/12/05 | 995 |
| 2025/12/06 | 984 |
| 2025/12/07 | 958 |
| 2025/12/08 | 854 |
| 2025/12/09 | 883 |
| 2025/12/10 | 919 |
| 2025/12/11 | 994 |
| 2025/12/12 | 1006 |
| 2025/12/13 | 972 |
| 2025/12/14 | 959 |
| 2025/12/15 | 897 |
| 2025/12/16 | 940 |
| 2025/12/17 | 920 |
| 2025/12/18 | 1006 |
| 2025/12/19 | 958 |
| 2025/12/20 | 1007 |
| 2025/12/21 | 932 |
| 2025/12/22 | 920 |
| 2025/12/23 | 947 |
| 2025/12/24 | 985 |
| 2025/12/25 | 960 |
| 2025/12/26 | 949 |
| 2025/12/27 | 919 |
| 2025/12/28 | 914 |
| 2025/12/29 | 929 |
| 2025/12/30 | 927 |
| 2025/12/31 | 966 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,007 on the 20th. The month concluded with 966 advertisers, reflecting a dynamic landscape.
