UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.8935321047
72.1064678953
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 6%
Seasonal 0%
Local 1%
Problem Solving 12%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 8.39
dexcom.com 5.45
randoxhealth.com 5.31
hollandandbarrett.com 3.99
intushealthcare.com 3.88
medela.co.uk 3.37
yorktest.com 3.29
vitality.co.uk 2.61
e-surgery.com 2.27
elvie.com 2.24
others 59.2
  • invisalign.co.uk - 8.39%
  • dexcom.com - 5.45%
  • randoxhealth.com - 5.31%
  • hollandandbarrett.com - 3.99%
  • intushealthcare.com - 3.88%
  • medela.co.uk - 3.37%
  • yorktest.com - 3.29%
  • vitality.co.uk - 2.61%
  • e-surgery.com - 2.27%
  • elvie.com - 2.24%
  • others - 59.2%

Copyright © Adthena. All rights reserved.

Invisalign.co.uk leads with 8.39% click share, followed by Dexcom.com at 5.45%. Randoxhealth.com captures 5.31%, while ‘others’ dominate with 59.20%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk sensu.co.uk yorktest.com hollandandbarrett.com smilewhite.co.uk intushealthcare.com dentalbydesign.co.uk checkmybodyhealth.com randoxhealth.com cpap.co.uk
2026/03/01 24.06% 2.69% 3.05% 0.73% 4.84% 3.74% 6.02% 1.48% 1.82% 1.79%
2026/03/02 24.82% 2.97% 3.58% 0.89% 2.51% 4.2% 5.87% 1.9% 1.14% 2.21%
2026/03/03 23.87% 2.16% 3.03% 1.52% 3.82% 4.61% 3.03% 2.06% 1.44% 2.33%
2026/03/04 20.9% 1.29% 2.8% 1.91% 2.91% 5.86% 3.74% 1.55% 1.5% 2.33%
2026/03/05 25.67% 2.09% 3.64% 1.74% 1.8% 7.5% 3.21% 2.46% 1.82% 2.41%
2026/03/06 25.44% 4.16% 4.21% 1.29% 3.18% 5.19% 1.99% 1.74% 1.66% 1.82%
2026/03/07 26.95% 0.14% 4.14% 2.42% 3.51% 2.89% 1.71% 1.66% 1.72% 1.26%
2026/03/08 33.11% 1.53% 2.71% 1.42% 2.99% 4.46% 1.61% 1.18% 1.75% 2.31%
2026/03/09 27.86% 2.59% 3.12% 1.52% 2.31% 4.19% 1.94% 1.45% 1.46% 2.16%
2026/03/10 26.28% 1.93% 5.02% 1.96% 3.63% 4.88% 1.83% 2.27% 0.9% 1.35%
2026/03/11 32.9% 2.7% 4.92% 1.11% 5.01% 2.42% 1.12% 1.67% 1.52% 0.64%
2026/03/12 29.18% 1.53% 5.15% 1.49% 2.47% 3.46% 1.48% 2.34% 1.99% 1.79%
2026/03/13 23.07% 0.02% 5.32% 1.8% 3.56% 3.41% 0.88% 2.41% 1.94% 1.82%
2026/03/14 25.64% 0.67% 2.68% 2.64% 3.12% 4.3% 1.05% 1.47% 2.56% 1.94%
2026/03/15 27.18% 1.25% 3.94% 2.65% 1.64% 4.87% 0.5% 2.27% 2.65% 1.55%
2026/03/16 24.28% 1.4% 3.75% 2.45% 1.55% 3.16% 2.3% 2.45% 2.21% 2.36%
2026/03/17 29.51% 0.41% 5.46% 2.51% 1.57% 6.17% 2.29% 2.44% 1.63% 2.73%
2026/03/18 31.24% 0.96% 4.67% 2.98% 2.36% 2.38% 2.35% 2.43% 1.34% 1.56%
2026/03/19 27.29% 0.18% 3.39% 2.5% 2.48% 6.49% 1.54% 1.77% 1.85% 4.57%
2026/03/20 35.54% 0.71% 3.11% 1.67% 2.38% 1.87% 1.05% 1.52% 1.13% 0.8%
2026/03/21 31.71% 2.36% 2.17% 1.56% 3.77% 3.56% 0.79% 1.85% 2.04% 1.72%
2026/03/22 33.53% 1.87% 2.31% 1.28% 3.82% 2.43% 0.41% 1.67% 2.08% 1.32%
2026/03/23 29.8% 1.31% 3.06% 1.19% 2.99% 2.01% 1.67% 2.42% 1.84% 1.79%
2026/03/24 29.45% 0.41% 5.45% 2.53% 1.57% 6.16% 2.28% 2.44% 1.62% 2.72%
2026/03/25 31.76% 1.5% 3.61% 0.7% 5.22% 3.76% 1.6% 1.58% 1.93% 1.8%
2026/03/26 21.47% 2.21% 2.88% 3.96% 4.75% 4.46% 1.53% 1.07% 2.33% 1.83%
2026/03/27 31.41% 2.19% 3% 1.49% 4.07% 5.93% 1.52% 1.47% 1.86% 2.02%
2026/03/28 27.31% 2.59% 3.06% 1.53% 5.68% 3.14% 1% 1.68% 3.02% 1.35%
2026/03/29 26.42% 2.39% 4.31% 1.75% 3.84% 4.49% 0.92% 2.69% 3.19% 1.49%
2026/03/30 27.96% 3.35% 3.33% 2.2% 3.45% 4.01% 0.81% 2.46% 2.08% 2.12%
2026/03/31 25.55% 6.52% 3.77% 3.48% 3.18% 2.34% 2.11% 1.78% 1.54% 1.16%
  • invisalign.co.uk
  • sensu.co.uk
  • yorktest.com
  • hollandandbarrett.com
  • smilewhite.co.uk
  • intushealthcare.com
  • dentalbydesign.co.uk
  • checkmybodyhealth.com
  • randoxhealth.com
  • cpap.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, invisalign.co.uk led with fluctuating spend shares, peaking at 35.54% on March 20. Sensu.co.uk saw a late surge, ending at 6.52%. Yorktest.com maintained steady growth, while smilewhite.co.uk and intushealthcare.com showed varied trends. The month concluded with invisalign.co.uk dominating the PPC landscape.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 260
2026/03/02 300
2026/03/03 286
2026/03/04 296
2026/03/05 289
2026/03/06 282
2026/03/07 281
2026/03/08 270
2026/03/09 284
2026/03/10 275
2026/03/11 258
2026/03/12 287
2026/03/13 266
2026/03/14 269
2026/03/15 270
2026/03/16 310
2026/03/17 303
2026/03/18 272
2026/03/19 280
2026/03/20 277
2026/03/21 254
2026/03/22 269
2026/03/23 296
2026/03/24 303
2026/03/25 249
2026/03/26 255
2026/03/27 242
2026/03/28 243
2026/03/29 247
2026/03/30 238
2026/03/31 229

Copyright © Adthena. All rights reserved.

March began with 260 advertisers, peaking at 310 mid-month. A decline followed, ending at 229.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
resmed.com 1.28%
zental.uk 1.28%
medela.co.uk 0.98%
med-fit.store 0.73%
randoxhealth.com 0.7%
yorktest.com -0.53%
yorkshiredentalsuite.co.uk -0.59%
dentalbydesign.co.uk -0.59%
cpapspecials.com -0.6%
intushealthcare.com -0.65%

Copyright © Adthena. All rights reserved.

Resmed.com and Zental.uk surged with a 1.28% click share increase, while Intushealthcare.com dropped by 0.65%. Medela.co.uk also saw a 0.98% rise.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hollandandbarrett.com andmedicalshop.com medisave.co.uk intushealthcare.com yorktest.com medela.co.uk smilewhite.co.uk invisalign.co.uk dentalbydesign.co.uk checkmybodyhealth.com
2026/03/01 2% 0.06% 0.95% 5.54% 2.46% 1.35% 3.96% 2.1% 5.74% 1.57%
2026/03/02 2.3% 0.12% 1.2% 6.93% 3.18% 2.07% 2.25% 2.27% 6.42% 2.15%
2026/03/03 4.42% 2.28% 2.68% 6.27% 2.33% 1.73% 2.87% 1.91% 3.02% 2.13%
2026/03/04 4.58% 1.73% 2.3% 7.38% 2% 1.51% 2.07% 1.61% 3.55% 1.44%
2026/03/05 4.24% 4.79% 1.93% 9.65% 2.65% 1.37% 1.35% 1.99% 3.3% 2.47%
2026/03/06 3.68% 2.12% 1.62% 7.06% 3.21% 0.86% 2.65% 2.22% 2.12% 1.78%
2026/03/07 4.68% 2.19% 1.57% 4.07% 3.43% 0.69% 2.8% 2.29% 1.79% 1.66%
2026/03/08 3.45% 1.91% 1.05% 7.14% 2.41% 1.12% 2.78% 3.26% 1.72% 1.46%
2026/03/09 4.06% 2.63% 2.35% 5.66% 2.81% 1.68% 1.91% 2.62% 1.81% 1.58%
2026/03/10 4.9% 2.22% 0.98% 7.02% 3.93% 2.22% 2.94% 2.24% 2.15% 2.4%
2026/03/11 3.12% 1.43% 3.55% 4.31% 4.1% 2.34% 4.5% 3.37% 1.63% 1.96%
2026/03/12 4.76% 3.24% 3.13% 5.12% 4.06% 1.52% 1.99% 2.65% 1.88% 2.51%
2026/03/13 4.12% 3.69% 2.68% 4.97% 4.05% 1.71% 2.65% 2.01% 0.97% 2.45%
2026/03/14 6.24% 1.55% 0.94% 5.49% 2.26% 2.68% 2.4% 2.17% 1.12% 1.56%
2026/03/15 7.89% 0.56% 0.92% 7.37% 3.14% 2.14% 1.29% 2.33% 0.43% 2.39%
2026/03/16 6.54% 2.12% 3.04% 4.1% 2.84% 1.94% 1.09% 2% 2.44% 2.36%
2026/03/17 6.95% 1.9% 2.31% 8.23% 3.71% 2.59% 1.11% 2.26% 2.12% 2.27%
2026/03/18 7.92% 1.87% 2.82% 3.16% 3.59% 2.33% 1.78% 2.66% 2.44% 2.49%
2026/03/19 6.05% 1.4% 2.28% 9.07% 2.78% 1.91% 1.89% 2.24% 1.87% 1.81%
2026/03/20 4.95% 1.65% 3.23% 3.56% 2.93% 2.61% 2.02% 3.27% 1.24% 1.75%
2026/03/21 4.93% 1.76% 0.86% 6.25% 2.16% 1.9% 3.21% 2.97% 0.85% 2.19%
2026/03/22 4.16% 3.92% 2.45% 3.54% 2.04% 1.55% 3.47% 3.13% 0.49% 1.93%
2026/03/23 3.33% 1.14% 2.36% 3.23% 2.74% 2.41% 2.6% 2.7% 1.49% 2.81%
2026/03/24 6.95% 1.9% 2.31% 8.23% 3.71% 2.59% 1.11% 2.26% 2.12% 2.27%
2026/03/25 2.08% 0.74% 3.55% 5.75% 3.35% 2.34% 4.58% 3.21% 2.23% 2.03%
2026/03/26 10.15% 3.74% 5.71% 5.07% 1.93% 2.47% 3.11% 1.6% 1.72% 0.85%
2026/03/27 4.3% 1.99% 5.42% 9.58% 2.4% 2.8% 3.08% 2.69% 1.83% 1.48%
2026/03/28 3.41% 0.86% 1.7% 5.09% 3.24% 1.65% 4.74% 2.5% 1.15% 1.93%
2026/03/29 5.38% 0.12% 0.75% 7.7% 3.45% 1.95% 2.96% 2.31% 0.74% 2.74%
2026/03/30 6.18% 0.18% 1.51% 5.61% 3.05% 3.12% 2.78% 2.55% 1.06% 2.63%
2026/03/31 8.23% 5.53% 3.93% 3.11% 2.99% 2.66% 2.46% 2.43% 2.23% 1.75%
  • hollandandbarrett.com
  • andmedicalshop.com
  • medisave.co.uk
  • intushealthcare.com
  • yorktest.com
  • medela.co.uk
  • smilewhite.co.uk
  • invisalign.co.uk
  • dentalbydesign.co.uk
  • checkmybodyhealth.com

Copyright © Adthena. All rights reserved.

In March 2026, hollandandbarrett.com saw a fluctuating impression share, peaking at 10.15% on the 26th. Intushealthcare.com maintained strong visibility, with a high of 9.65% on the 5th. The month concluded with intushealthcare.com leading, while hollandandbarrett.com showed significant gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Laser Eye Surgery £999 per eye | AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision. We believe your eyes are as unique as each fingerprint. We provide proven clarity. Outstanding Results.

  2. 2
    Randox Health Check Tests - Full Body Health Tests http://www.randoxhealth.com › everyman › everywoman

    Understand Your Hormonal, Heart, Kidney, Liver, Thyroid, Digestive & Nutritional Health.

  3. 3
    Vitality Business Healthcare | Apple Watch Offer w/ Vitality https://www.vitality.co.uk › business › healthinsurance

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit...

  4. 4
    Hearing aid prices: how much do hearing aids cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

  5. 5
    Composite Bonding - Same Day Results From £495 https://enquiry.yorkshiredentalsuite.co.uk › composite › bonding

    Fix chips, cracks and gaps without braces, with flexible finance options available. Composite...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. AccuVision entices with personalized laser eye surgery at £999 per eye, emphasizing unique vision clarity. Randox Health offers comprehensive health checks, promising insights into vital bodily functions. Vitality lures businesses with health insurance perks, including an Apple Watch offer. Which? provides trusted hearing aid reviews, while Yorkshire Dental Suite promises same-day composite bonding solutions, highlighting affordability and convenience. Each ad weaves a story of transformation, health, and trust.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports