UK Healthcare & Medical Diseases - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 80.2794144895
19.7205855105
80%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 49%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cancerresearchuk.org 8.49
onedaytests.com 4.73
diabetes.org.uk 3.55
prostatecanceruk.org 2.81
e-surgery.com 2.41
ebay.co.uk 2.37
gutscharity.org.uk 2.18
chemist-4-u.com 1.95
bowelcanceruk.org.uk 1.8
stroke.org.uk 1.79
others 67.92
  • cancerresearchuk.org - 8.49%
  • onedaytests.com - 4.73%
  • diabetes.org.uk - 3.55%
  • prostatecanceruk.org - 2.81%
  • e-surgery.com - 2.41%
  • ebay.co.uk - 2.37%
  • gutscharity.org.uk - 2.18%
  • chemist-4-u.com - 1.95%
  • bowelcanceruk.org.uk - 1.8%
  • stroke.org.uk - 1.79%
  • others - 67.92%

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In the healthcare PPC landscape, ‘others’ dominate with 67.92% click share, while Cancer Research UK leads individual domains at 8.49%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cancerresearchuk.org medexpress.co.uk gutscharity.org.uk e-surgery.com onedaytests.com cancersupportuk.org bootshearingcare.com prostatecanceruk.org yorktest.com circlehealthgroup.co.uk
2026/07/01 11.15% 0.25% 1.6% 1.41% 4.68% 1.2% 1.73% 3.91% 3.42% 1.47%
2026/07/02 4.67% 0.07% 2.77% 1.42% 4.99% 2.08% 2.81% 2.17% 2.12% 3.7%
2026/07/03 6.52% 0.01% 1.29% 1.31% 4.06% 1.64% 2.72% 2.88% 2.74% 2.08%
2026/07/04 3.76% 0.19% 3.16% 1.09% 4.19% 0.82% 1.97% 1.97% 2.27% 1.92%
2026/07/05 4.9% 0.04% 2.89% 0.67% 3.52% 1.01% 1.86% 2.35% 1.85% 3.34%
2026/07/06 5.89% 0.52% 1.61% 0.97% 4.69% 1.53% 2.13% 4.18% 2.52% 1.94%
2026/07/07 10.88% 0.01% 1.52% 2.1% 4.97% 2.14% 2.08% 2.03% 2.43% 1.62%
2026/07/08 8.87% 0% 1.12% 1.61% 5.16% 2.58% 2.24% 3.13% 2.08% 2.12%
2026/07/09 11.59% 0.04% 3.27% 2.31% 3.78% 2.68% 2.02% 1.79% 2.11% 1.28%
2026/07/10 7.96% 0% 2.81% 1.87% 6.59% 2.23% 2.4% 3.09% 2.12% 1.4%
2026/07/11 6.53% 0.01% 3.53% 1.92% 8.27% 2.2% 2.37% 0.57% 2.68% 1.29%
2026/07/12 5.14% 0.04% 2.08% 1.87% 9.24% 1.54% 2.38% 1.44% 2.5% 3%
2026/07/13 6.21% 0.23% 1.28% 2.27% 8.17% 2.66% 1.5% 0.82% 2.89% 2.81%
2026/07/14 8.09% 0% 1.31% 1.87% 7.35% 3.17% 2.27% 1.03% 2.52% 1.21%
2026/07/15 7.95% 0.02% 1.72% 1.4% 6.56% 1.81% 2.13% 2.69% 3.23% 0.66%
2026/07/16 8.49% 0% 1.62% 1.57% 5.85% 2.78% 1.5% 4.26% 2.07% 1.66%
2026/07/17 11.41% 0% 1.79% 1.49% 4.43% 3.21% 2% 4.19% 1.82% 0.14%
2026/07/18 6.61% 0.3% 3.4% 2.4% 4.28% 2.38% 1.97% 3.28% 3.1% 1.74%
2026/07/19 5.79% 0.04% 3.22% 2.22% 7.86% 1.47% 3.12% 2.85% 2.55% 2.79%
2026/07/20 5.93% 0% 0.73% 2.5% 6.35% 1.55% 1.86% 5.82% 2.23% 0.46%
2026/07/21 7.94% 0% 1.37% 1.83% 7.22% 3.12% 2.22% 1.01% 2.47% 1.59%
2026/07/22 4.6% 6.39% 1.57% 4.03% 6.24% 2.44% 1.63% 1.48% 1.67% 2.99%
2026/07/23 3.87% 5.07% 1.55% 4.9% 7.66% 2.13% 1.3% 1.8% 1.68% 2.47%
2026/07/24 6.04% 5.98% 1.28% 5.15% 7.38% 1.94% 1.24% 2.38% 1.68% 1.64%
2026/07/25 3.48% 7.31% 1.27% 4.59% 6.45% 1.25% 1.78% 1.2% 1.28% 3.14%
2026/07/26 3.86% 8.14% 1.72% 5.78% 8.11% 1.69% 1.32% 0.89% 1.43% 0.54%
2026/07/27 2.89% 4.43% 1.44% 5.62% 5.86% 0.91% 1.24% 1.63% 1.56% 2.43%
2026/07/28 3.55% 6.41% 1.72% 3.86% 7.73% 1.31% 1.06% 1.14% 1.77% 1.09%
2026/07/29 5.58% 6.04% 2.58% 2.52% 3.77% 2.33% 1.39% 2.52% 0.92% 0.13%
2026/07/30 6.1% 9.46% 3.49% 2.72% 5.22% 2.69% 1.14% 2.25% 0.59% 0.14%
2026/07/31 9.35% 6.13% 3.52% 2.69% 2.49% 2.42% 1.54% 0.92% 0.92% 0.52%
  • cancerresearchuk.org
  • medexpress.co.uk
  • gutscharity.org.uk
  • e-surgery.com
  • onedaytests.com
  • cancersupportuk.org
  • bootshearingcare.com
  • prostatecanceruk.org
  • yorktest.com
  • circlehealthgroup.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Cancer Research UK led with fluctuating spend, peaking at 11.59%. MedExpress surged late, reaching 9.46%. Guts Charity and E-Surgery maintained steady mid-range shares. OneDayTests and CancerSupportUK showed consistent activity. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 293
2026/07/02 333
2026/07/03 357
2026/07/04 348
2026/07/05 365
2026/07/06 341
2026/07/07 340
2026/07/08 326
2026/07/09 325
2026/07/10 363
2026/07/11 358
2026/07/12 348
2026/07/13 341
2026/07/14 336
2026/07/15 330
2026/07/16 317
2026/07/17 267
2026/07/18 255
2026/07/19 288
2026/07/20 274
2026/07/21 336
2026/07/22 365
2026/07/23 398
2026/07/24 383
2026/07/25 388
2026/07/26 398
2026/07/27 366
2026/07/28 377
2026/07/29 313
2026/07/30 291
2026/07/31 266

Copyright © Adthena. All rights reserved.

July began with 293 advertisers, peaking at 398 mid-month. A decline followed, ending at 266.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chemist-4-u.com 3.78%
medexpress.co.uk 3.25%
e-surgery.com 1.66%
curedpharmacy.com 1.39%
curely.co.uk 1.23%
randoxhealth.com -0.41%
berkeleypsychiatrists.co.uk -0.43%
healthychildren.org -0.5%
bloodcancer.org.uk -0.58%
cancerresearchuk.org -3.65%

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Chemist-4-u.com and medexpress.co.uk saw significant click share growth, while cancerresearchuk.org experienced the largest decline.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cancerresearchuk.org medexpress.co.uk ebay.co.uk gutscharity.org.uk chemist-4-u.com e-surgery.com onedaytests.com bootshearingcare.com prostatecanceruk.org circlehealthgroup.co.uk
2026/07/01 8.33% 0.19% 2.68% 1.46% 0% 2.13% 4.51% 2.34% 3.77% 1.99%
2026/07/02 3.63% 0.04% 2% 2.73% 0.1% 1.42% 3.94% 3.12% 2.17% 4.7%
2026/07/03 5.01% 0.01% 1.37% 1.38% 0.06% 1.52% 3.58% 3.14% 2.8% 3.15%
2026/07/04 3.34% 0.13% 2.27% 2.99% 0.06% 1.21% 3.78% 2.27% 1.93% 2.91%
2026/07/05 4.23% 0.07% 1.82% 2.83% 0.05% 0.84% 3.04% 2.24% 2.21% 3.61%
2026/07/06 5.43% 0.32% 1.89% 1.45% 0.05% 1.18% 4.55% 2.49% 3.86% 2.63%
2026/07/07 8.22% 0.01% 1.48% 1.56% 0.1% 2.34% 4.81% 2.51% 1.91% 2.69%
2026/07/08 7.53% 0% 2.14% 1.27% 0.1% 1.66% 4.29% 2.36% 2.77% 4.9%
2026/07/09 8.16% 0.03% 2.53% 3.15% 0.02% 2.55% 3.7% 2.31% 1.78% 1.56%
2026/07/10 6.65% 0.01% 1.99% 2.34% 0.1% 2.2% 5.64% 2.68% 2.91% 1.56%
2026/07/11 5.63% 0.01% 2.08% 3.36% 0.19% 2.16% 6.73% 2.7% 0.77% 1.92%
2026/07/12 4.24% 0.03% 2.31% 2.07% 0.09% 1.96% 6.39% 2.78% 1.43% 5.22%
2026/07/13 5.68% 0.17% 1.15% 1.32% 0.06% 2.68% 7.46% 1.66% 0.88% 4.02%
2026/07/14 6.49% 0% 2.48% 1.42% 0% 2.24% 6.9% 2.43% 0.91% 1.76%
2026/07/15 6.25% 0.05% 2.13% 1.27% 0.07% 1.57% 6.01% 2.47% 2.63% 0.9%
2026/07/16 6.52% 0% 1.53% 1.49% 0.03% 2% 5.75% 1.73% 3.98% 1.5%
2026/07/17 8.08% 0% 3.5% 1.83% 0% 1.98% 3.75% 2.12% 4.33% 0.64%
2026/07/18 6.28% 0.22% 2.62% 2.98% 0% 2.53% 4.23% 2.03% 3.77% 0.92%
2026/07/19 5.12% 0.02% 0.9% 2.68% 0% 2.19% 6.66% 3.96% 2.84% 3.82%
2026/07/20 5.79% 0% 2.64% 1.01% 0% 2.52% 5.71% 1.95% 5.64% 0.51%
2026/07/21 6.49% 0% 2.48% 1.42% 0% 2.24% 6.9% 2.43% 0.91% 1.76%
2026/07/22 4.27% 3.84% 2.5% 1.62% 3.51% 3.74% 5.6% 1.89% 1.83% 2.49%
2026/07/23 3.54% 3.55% 1.45% 1.57% 3.91% 4.48% 6.12% 1.55% 1.87% 2.92%
2026/07/24 4.94% 3.92% 2.63% 1.29% 4.83% 4.01% 6.57% 1.19% 2.36% 2.03%
2026/07/25 3.29% 5.34% 2.87% 1.17% 5.21% 4.26% 5.75% 2.53% 1.26% 3.08%
2026/07/26 3.56% 5.55% 1.53% 1.67% 4.26% 4.9% 7.26% 1.53% 1.12% 0.92%
2026/07/27 3.05% 3.18% 2.31% 1.37% 3.54% 4.9% 5.18% 1.47% 1.69% 2%
2026/07/28 3.54% 4.66% 2.37% 1.53% 4.45% 3.59% 6.02% 1.25% 1.31% 1.26%
2026/07/29 5.27% 4.16% 4.31% 2.34% 4.39% 2.31% 3.26% 1.67% 2.5% 0.16%
2026/07/30 5.37% 6.83% 1.74% 3.29% 5.5% 2.83% 4.38% 1.45% 2.47% 0.19%
2026/07/31 7.12% 4.44% 3.88% 3.35% 2.99% 2.72% 2.29% 1.74% 1.3% 0.68%
  • cancerresearchuk.org
  • medexpress.co.uk
  • ebay.co.uk
  • gutscharity.org.uk
  • chemist-4-u.com
  • e-surgery.com
  • onedaytests.com
  • bootshearingcare.com
  • prostatecanceruk.org
  • circlehealthgroup.co.uk

Copyright © Adthena. All rights reserved.

Cancerresearchuk.org led July with fluctuating impressions, peaking mid-month. Medexpress.co.uk surged late July, while onedaytests.com saw consistent highs. Circlehealthgroup.co.uk’s presence waned, ending with low impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Urinary tract infections: Causes, symptoms, treatment | Age UK https://www.ageuk.org.uk

    Urinary tract infections can be painful and inconvenient but symptoms should clear up by themselves after a few days. Find out more on the Age UK website.

  2. 2
    Tinnitus: Symptoms, Causes, Treatment & Relief Options https://www.bootshearingcare.com

    Boots Hearingcare provides clear information on tinnitus causes and symptoms, plus advice on hearing tests and relief strategies

  3. 3
    Bowel Cancer Signs & Symptoms https://www.cancerresearchuk.org

    Don't Wait: Know The Signs Now — Get Information On Bowel Cancer Signs & Symptoms. Cancer Research UK.

  4. 4
    What is plantar fasciitis and how is it treated? https://www.circlehealthgroup.co.uk

    Plantar fasciitis occurs can lead to pain at the base of your foot and heel. We...

  5. 5
    Knee Inflammation - Learn How To Relieve Symptoms https://www.voltarol.co.uk

    Are You Suffering From Knee Joint Pain? Find Out How To Ease Swollen Knee Joint Pain.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Age UK, Boots Hearingcare, Cancer Research UK, Circle Health Group, and Voltarol dominate with compelling narratives. Age UK addresses urinary tract infections, emphasizing self-resolution. Boots Hearingcare demystifies tinnitus, offering relief strategies. Cancer Research UK urges awareness of bowel cancer signs. Circle Health Group explains plantar fasciitis, while Voltarol provides solutions for knee inflammation. Each ad effectively targets specific health concerns, offering valuable insights and solutions.

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