UK Healthcare & Medical Diseases - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.2699212868
32.7300787132
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 45%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 10.84
cancerresearchuk.org 5.58
randoxhealth.com 4.41
diabetes.org.uk 3.97
e-surgery.com 3.71
prostatecanceruk.org 3.05
yorktest.com 2.52
fettle.health 2.48
welzo.com 2.14
ebay.co.uk 2.14
others 59.16
  • gettested.co.uk - 10.84%
  • cancerresearchuk.org - 5.58%
  • randoxhealth.com - 4.41%
  • diabetes.org.uk - 3.97%
  • e-surgery.com - 3.71%
  • prostatecanceruk.org - 3.05%
  • yorktest.com - 2.52%
  • fettle.health - 2.48%
  • welzo.com - 2.14%
  • ebay.co.uk - 2.14%
  • others - 59.16%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘gettested.co.uk’ leads with 10.84% click share, while ‘others’ dominate at 59.16%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk randoxhealth.com e-surgery.com cancerresearchuk.org diabetes.org.uk fettle.health yorktest.com onedaytests.com prostatecanceruk.org forthwithlife.co.uk
2026/02/01 11.76% 6.24% 4.81% 3.43% 2.42% 1.86% 3.52% 1.67% 4.63% 2.71%
2026/02/02 10.97% 4.43% 4.16% 3.27% 2.44% 1.79% 3.3% 3.15% 2.65% 3.09%
2026/02/03 14.56% 7.14% 3.78% 3.22% 1.36% 3.36% 2.27% 2.45% 1.62% 3.11%
2026/02/04 12.67% 6.08% 4.17% 2.34% 2.09% 2.04% 2.42% 3.59% 1.15% 3.33%
2026/02/05 11.51% 6.36% 3.94% 4.78% 2.2% 1.62% 2.97% 3.31% 1.88% 2.29%
2026/02/06 15.33% 5.94% 4.74% 4.31% 2.27% 2.43% 2.36% 3.15% 2.31% 3.39%
2026/02/07 13.62% 5.1% 4% 2.56% 2.07% 2.28% 3.76% 2.51% 3.09% 2.27%
2026/02/08 11.1% 5.18% 3.65% 2.99% 1.6% 1.87% 2.77% 2.55% 3.34% 2.6%
2026/02/09 11.34% 6.25% 4.76% 3.04% 1.85% 2.63% 2.87% 2.67% 3.61% 1.92%
2026/02/10 11.65% 5.84% 5.02% 4.12% 1.8% 2.79% 3.98% 2.07% 2.8% 2.33%
2026/02/11 11.89% 4.21% 4.8% 3.49% 2.1% 3.61% 4.28% 1.2% 2.49% 3.17%
2026/02/12 11.53% 3.97% 5.11% 3.38% 2.87% 3.65% 3.34% 1.59% 2.36% 2.25%
2026/02/13 15.27% 5.92% 4.73% 4.3% 2.26% 2.42% 2.35% 3.14% 2.3% 3.39%
2026/02/14 13.58% 5.08% 4.01% 2.56% 2.06% 2.28% 3.75% 2.62% 3.08% 2.26%
2026/02/15 10.93% 5.09% 3.59% 3.22% 1.57% 1.84% 2.72% 2.51% 3.29% 2.55%
2026/02/16 11.28% 6.22% 4.74% 3.03% 1.84% 2.62% 2.86% 2.66% 3.59% 1.91%
2026/02/17 7.45% 2.51% 4.62% 3.73% 3.21% 5.77% 3.38% 1.41% 2.81% 1.01%
2026/02/18 11.26% 6.7% 4.51% 3.87% 1.62% 5.23% 3.07% 1.69% 1.91% 2.96%
2026/02/19 9.66% 6.37% 4.5% 5.73% 2.94% 4.21% 2.77% 1.73% 0.99% 3.21%
2026/02/20 8.54% 6.66% 4.57% 6.72% 3.12% 3.8% 3.75% 2.25% 1.19% 3.05%
2026/02/21 8.84% 7.3% 4.81% 5.01% 2.54% 4.65% 3.2% 1.9% 2.69% 3.06%
2026/02/22 8.45% 6.93% 4.29% 2.85% 2.95% 3.33% 2.99% 1.8% 2.31% 2.95%
2026/02/23 8.57% 6.7% 4.93% 4.01% 2.52% 2.91% 3.02% 1.71% 1.36% 2.27%
2026/02/24 8.22% 6.09% 3.8% 2.69% 2.49% 2.71% 2.74% 2.02% 1.79% 1.6%
2026/02/25 9.68% 6.02% 4.55% 2.94% 2.04% 3.21% 3.29% 1.37% 0.97% 2.17%
2026/02/26 10.13% 5.47% 4.16% 3.41% 2.88% 1.85% 3.39% 1.57% 1.57% 3.08%
2026/02/27 10.42% 5.14% 3.61% 5.29% 2.71% 3.04% 4.06% 2.59% 1.62% 0.82%
2026/02/28 12.01% 5.09% 3.88% 3.88% 3.53% 3.31% 2.32% 2.13% 1.7% 0.14%
  • gettested.co.uk
  • randoxhealth.com
  • e-surgery.com
  • cancerresearchuk.org
  • diabetes.org.uk
  • fettle.health
  • yorktest.com
  • onedaytests.com
  • prostatecanceruk.org
  • forthwithlife.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, gettested.co.uk led with fluctuating spend, peaking mid-month. Randoxhealth.com and e-surgery.com showed steady patterns, while cancerresearchuk.org and diabetes.org.uk had notable spikes. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 368
2026/02/02 374
2026/02/03 395
2026/02/04 388
2026/02/05 392
2026/02/06 383
2026/02/07 383
2026/02/08 359
2026/02/09 381
2026/02/10 374
2026/02/11 381
2026/02/12 382
2026/02/13 383
2026/02/14 383
2026/02/15 359
2026/02/16 381
2026/02/17 345
2026/02/18 376
2026/02/19 397
2026/02/20 346
2026/02/21 328
2026/02/22 377
2026/02/23 387
2026/02/24 400
2026/02/25 381
2026/02/26 359
2026/02/27 342
2026/02/28 359

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 400 on the 24th. The month concluded with a dip to 359, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cancerresearchuk.org 0.84%
diabetes.org.uk 0.74%
fettle.health 0.67%
onlinedoctor.superdrug.com 0.49%
gutscharity.org.uk 0.49%
chemist-4-u.com -0.56%
lloydspharmacy.com -0.59%
prostatecanceruk.org -0.67%
u-test.co.uk -0.86%
gettested.co.uk -3.18%

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Cancerresearchuk.org leads with a 0.84% click share rise, while gettested.co.uk drops by 3.18%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk randoxhealth.com cancerresearchuk.org e-surgery.com fettle.health welzo.com prostatecanceruk.org yorktest.com chemist-4-u.com forthwithlife.co.uk
2026/02/01 11.39% 5.32% 3.48% 4.17% 1.94% 2.28% 3.56% 2.47% 1.67% 2.45%
2026/02/02 10.81% 3.53% 3.31% 3.57% 1.83% 1.77% 2.25% 2.32% 2.63% 2.98%
2026/02/03 14.02% 5.78% 3.38% 3.27% 3.03% 3.17% 1.32% 1.66% 2.18% 2.94%
2026/02/04 12.75% 4.89% 2.4% 3.81% 2.02% 2.79% 1.45% 1.77% 1.92% 3.02%
2026/02/05 11.5% 5.31% 4.18% 3.39% 1.61% 2.15% 1.71% 2.22% 3.06% 2.24%
2026/02/06 15.68% 4.99% 3.58% 4.37% 2.35% 2.54% 1.96% 1.7% 3.34% 3.17%
2026/02/07 13.11% 4.19% 2.91% 3.45% 2.05% 2.09% 2.7% 2.6% 3.12% 1.99%
2026/02/08 10.95% 4.25% 3.39% 3.05% 1.67% 2.1% 2.58% 2.03% 2.66% 2.3%
2026/02/09 11.32% 5% 3.38% 4.27% 2.36% 2.07% 2.72% 2.01% 2.96% 1.79%
2026/02/10 11.62% 4.73% 4.1% 4.13% 2.52% 2.17% 2.64% 2.78% 2.85% 2.08%
2026/02/11 11.73% 3.41% 3.73% 4.14% 3.2% 2.05% 2.55% 3.08% 2.03% 2.79%
2026/02/12 11.27% 3.11% 3.67% 4.22% 3.35% 3.13% 2.19% 2.43% 1.87% 2%
2026/02/13 15.68% 4.99% 3.58% 4.37% 2.35% 2.54% 1.96% 1.7% 3.34% 3.17%
2026/02/14 13.11% 4.19% 2.91% 3.45% 2.05% 2.09% 2.7% 2.6% 3.12% 1.99%
2026/02/15 10.95% 4.25% 3.39% 3.05% 1.67% 2.1% 2.58% 2.03% 2.66% 2.3%
2026/02/16 11.32% 5% 3.38% 4.27% 2.36% 2.07% 2.72% 2.01% 2.96% 1.79%
2026/02/17 6.69% 1.92% 3.82% 4.31% 5% 1.35% 2.62% 2.17% 1.58% 0.92%
2026/02/18 11.17% 5.6% 3.81% 4.46% 4.91% 3.1% 1.68% 2.15% 1.93% 2.76%
2026/02/19 9.9% 5.31% 4.56% 4.13% 3.89% 2.53% 1.25% 2.01% 2.3% 3.03%
2026/02/20 8.33% 5.78% 6.18% 3.95% 3.54% 1.51% 1.58% 2.8% 1.97% 2.68%
2026/02/21 8.97% 6.08% 4.73% 4.48% 4.27% 1.88% 2.18% 2.4% 1.65% 2.62%
2026/02/22 8.04% 5.71% 3.47% 3.85% 3.01% 1.59% 2.29% 2.26% 1.1% 2.52%
2026/02/23 7.96% 5.62% 4.23% 4.59% 2.48% 1.69% 1.51% 2.07% 1.71% 1.93%
2026/02/24 7.66% 4.93% 2.87% 3.41% 2.35% 1.3% 1.63% 1.87% 2.56% 1.33%
2026/02/25 9.14% 5.01% 3.7% 3.95% 2.76% 1.92% 1.34% 2.37% 2.24% 1.82%
2026/02/26 9.92% 4.49% 3.78% 3.84% 1.59% 1.7% 1.73% 2.42% 2.66% 2.68%
2026/02/27 10.17% 4.44% 5.14% 3.23% 2.84% 1.65% 1.58% 3.03% 1.27% 0.76%
2026/02/28 11.3% 4.17% 3.78% 3.31% 3.01% 2.08% 1.91% 1.74% 0.93% 0.13%
  • gettested.co.uk
  • randoxhealth.com
  • cancerresearchuk.org
  • e-surgery.com
  • fettle.health
  • welzo.com
  • prostatecanceruk.org
  • yorktest.com
  • chemist-4-u.com
  • forthwithlife.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, “gettested.co.uk” led with fluctuating impressions, peaking mid-month. “randoxhealth.com” and “cancerresearchuk.org” showed steady growth, while “forthwithlife.co.uk” ended with a significant drop.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Prostate Cancer Information | Reliable Cancer Information https://www.cancerresearchuk.org

    Get Information On Prostate Cancer. Cancer Research UK. Browse Reliable & Easy To Understand Cancer Information From Cancer Research UK.

  2. 2
    Book An Appointment Today | Fast Access & No Waiting Lists https://www.genesiscare.com

    UK leading advanced & innovative prostate cancer treatment techniques. Book an appointment

  3. 3
    Prostate PSA Blood Test - Simple Discreet Prostate Test https://www.goodbodyclinic.com › psa_blood_test

    Don’t Wait Weeks To See Your GP. Goodbody Prostate PSA Blood Test Gives You Answers Fast.

  4. 4
    Symptoms of Prostate Cancer - Do Not Ignore These Signs https://www.prostatecancerfree.org

    Rising PSA; The First Sign of Prostate Cancer, The First Sign of Recurrence.

  5. 5
    Same Day Results | Local In Clinic Testing https://www.randoxhealth.com

    Same Day Results & Personal Report. Look After Your Health. Quick And Accurate Sti Tests At...

Copyright © Adthena. All rights reserved.

In the competitive landscape of prostate cancer-related PPC ads, Cancer Research UK stands out with its emphasis on reliable information. GenesisCare and Goodbody Clinic focus on accessibility, offering fast appointments and discreet testing. Prostate Cancer Free highlights symptom awareness, while Randox Health promises quick, local testing results.

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