UK Healthcare & Medical Diseases - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 63.8874594252
36.1125405748
63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 5%
Problem Solving 44%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cancerresearchuk.org 7.52
gettested.co.uk 7.37
diabetes.org.uk 4.17
prostatecanceruk.org 3.95
randoxhealth.com 3.82
e-surgery.com 3.51
bowelcanceruk.org.uk 3.13
yorktest.com 2.62
welzo.com 2.26
onedaytests.com 2.15
others 59.5
  • cancerresearchuk.org - 7.52%
  • gettested.co.uk - 7.37%
  • diabetes.org.uk - 4.17%
  • prostatecanceruk.org - 3.95%
  • randoxhealth.com - 3.82%
  • e-surgery.com - 3.51%
  • bowelcanceruk.org.uk - 3.13%
  • yorktest.com - 2.62%
  • welzo.com - 2.26%
  • onedaytests.com - 2.15%
  • others - 59.5%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 59.5% click share, while ‘cancerresearchuk.org’ leads specific domains at 7.52%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk randoxhealth.com onedaytests.com e-surgery.com cancerresearchuk.org prostatecanceruk.org yorktest.com stroke.org.uk diabetes.org.uk welzo.com
2025/12/01 10.67% 3.45% 5.28% 3.33% 3.78% 2.75% 3.29% 1.09% 1.31% 2.17%
2025/12/02 11.89% 4.38% 4.08% 3.75% 4.6% 2.23% 4.6% 0.04% 1.11% 3.6%
2025/12/03 11.28% 3.93% 3.35% 3.3% 4.47% 3.53% 5.15% 0.22% 1.62% 3.11%
2025/12/04 10.86% 3.05% 2.72% 3.93% 5.49% 3.85% 4.69% 0.57% 3.06% 2.72%
2025/12/05 9.34% 3.6% 1.71% 4.02% 4.66% 3.16% 5.26% 1.22% 2.55% 2.74%
2025/12/06 8.62% 4.96% 1.95% 4.5% 4.38% 3.34% 6.32% 1.46% 2.14% 2.44%
2025/12/07 8.61% 6.27% 1.8% 3.47% 4.04% 2.66% 4.23% 1.19% 2.74% 2.7%
2025/12/08 10.26% 3.27% 1.75% 3.56% 4.8% 3.86% 3.98% 1.31% 1.18% 2.75%
2025/12/09 10.12% 2.98% 1.9% 3.39% 6.39% 3.96% 3.27% 1.69% 1.97% 2.63%
2025/12/10 9.73% 2.89% 1.43% 3.49% 5.23% 4.26% 4.21% 0.89% 2.11% 2.95%
2025/12/11 9.69% 3.18% 1.63% 3.23% 5.87% 2.8% 3.86% 2.41% 2.34% 3.13%
2025/12/12 7.07% 3% 1.16% 3.36% 5.35% 2.64% 5.17% 2.29% 2.76% 2.34%
2025/12/13 7.67% 4.65% 1.29% 3.83% 4.21% 1.59% 3.99% 2.41% 3.19% 3.1%
2025/12/14 6.23% 6.33% 1.01% 2.82% 4.1% 2.92% 4% 1.74% 3.06% 2.81%
2025/12/15 7.24% 3.69% 1.65% 3.29% 5.77% 2.85% 3.89% 1.25% 1.69% 2.74%
2025/12/16 6.4% 3.74% 3.04% 3.82% 5.85% 2.44% 4.53% 2.45% 2.59% 2.26%
2025/12/17 6.6% 4.4% 2.96% 3.86% 4.75% 2.26% 3.96% 3.43% 2.69% 1.85%
2025/12/18 7.35% 5.18% 2.72% 3.87% 5.25% 2.17% 3.37% 2.98% 2.31% 2.55%
2025/12/19 7.42% 5.02% 2.2% 4.24% 5.02% 3.99% 3.68% 2.06% 2.58% 2.23%
2025/12/20 7.31% 6.31% 2.21% 4.09% 3.43% 4.01% 3.24% 1.99% 2.44% 2.77%
2025/12/21 5.98% 6.73% 2.18% 3.79% 4.09% 3.32% 3.64% 2.35% 3.04% 2.32%
2025/12/22 8.17% 5.16% 2.26% 4.09% 4.79% 2.7% 4.47% 2.32% 1.53% 3.24%
2025/12/23 7.32% 5.66% 3.4% 4.13% 4.75% 3.4% 3.65% 2.73% 2.09% 3.29%
2025/12/24 7.84% 7.09% 2.63% 3.73% 4.79% 3.25% 3.25% 3.07% 3.04% 2.67%
2025/12/25 6.68% 7.71% 2.89% 2.71% 4.91% 3.92% 3.12% 3.78% 3.01% 2.36%
2025/12/26 6.85% 5.67% 2.09% 2.92% 4.04% 3.75% 3.89% 3.46% 3.1% 2.52%
2025/12/27 7.01% 5.78% 2.87% 4.06% 4.4% 4.06% 3.45% 2.37% 2.85% 2.59%
2025/12/28 6.57% 5.79% 3.21% 3.71% 3.99% 3.86% 3.76% 2.86% 2.62% 2.23%
2025/12/29 6.95% 5.23% 4.47% 3.72% 4.43% 4.96% 3.16% 2.9% 2.55% 2.14%
2025/12/30 8.54% 5% 4.94% 3.81% 4.38% 3.39% 2.8% 2.73% 2% 1.92%
2025/12/31 8.99% 5.69% 4.22% 3.97% 3.82% 2.8% 2.69% 2.55% 2.36% 1.73%
  • gettested.co.uk
  • randoxhealth.com
  • onedaytests.com
  • e-surgery.com
  • cancerresearchuk.org
  • prostatecanceruk.org
  • yorktest.com
  • stroke.org.uk
  • diabetes.org.uk
  • welzo.com

Copyright © Adthena. All rights reserved.

In December 2025, gettested.co.uk led PPC spend, peaking early, then declining. Randoxhealth.com and onedaytests.com showed fluctuating trends. E-surgery.com and cancerresearchuk.org maintained steady shares. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 406
2025/12/02 397
2025/12/03 408
2025/12/04 401
2025/12/05 423
2025/12/06 406
2025/12/07 421
2025/12/08 401
2025/12/09 416
2025/12/10 414
2025/12/11 421
2025/12/12 419
2025/12/13 434
2025/12/14 407
2025/12/15 426
2025/12/16 425
2025/12/17 429
2025/12/18 394
2025/12/19 424
2025/12/20 425
2025/12/21 422
2025/12/22 438
2025/12/23 440
2025/12/24 419
2025/12/25 387
2025/12/26 400
2025/12/27 422
2025/12/28 428
2025/12/29 421
2025/12/30 444
2025/12/31 432

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December saw a dynamic shift in distinct advertisers, peaking at 444 on December 30th. The month concluded with a strong presence of 432 advertisers, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
randoxhealth.com 1.57%
onedaytests.com 0.95%
stroke.org.uk 0.65%
genesiscare.com 0.56%
fettle.health 0.51%
bupa.co.uk -0.62%
onlinedoctor.superdrug.com -0.64%
yorktest.com -0.66%
healthexpress.co.uk -0.89%
cancerresearchuk.org -1.07%

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Randoxhealth.com surged with a 1.57 increase, while cancerresearchuk.org dropped by 1.07. Onedaytests.com and stroke.org.uk also saw positive gains.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk randoxhealth.com e-surgery.com onedaytests.com cancerresearchuk.org chemist-4-u.com prostatecanceruk.org welzo.com yorktest.com bowelcanceruk.org.uk
2025/12/01 10.49% 3.04% 3.95% 5.07% 3.14% 1.54% 2.24% 2.17% 2.05% 1.17%
2025/12/02 11.48% 3.77% 4.44% 3.66% 3.69% 2.1% 2.09% 3.44% 2.8% 1.58%
2025/12/03 11.18% 3.5% 3.84% 3.07% 3.54% 2.11% 2.79% 3.03% 3.48% 1.64%
2025/12/04 10.59% 2.69% 4.75% 2.6% 4.32% 2.12% 3.24% 2.55% 3.04% 1.39%
2025/12/05 9.01% 3.24% 4.87% 1.57% 3.33% 1.93% 2.7% 2.49% 3.38% 1.53%
2025/12/06 8.09% 4.33% 5.05% 1.93% 3.49% 1.74% 2.98% 2.21% 3.96% 2.23%
2025/12/07 7.99% 5.25% 4.06% 1.69% 3.05% 1.57% 2.45% 2.4% 2.66% 2.12%
2025/12/08 9.55% 2.75% 3.64% 1.69% 3.83% 1.4% 3.26% 2.33% 2.57% 1.58%
2025/12/09 9.67% 2.42% 3.62% 1.75% 4.83% 1.6% 3.45% 2.33% 2.02% 1.88%
2025/12/10 9.56% 2.51% 3.85% 1.45% 4.06% 1.69% 3.49% 2.6% 2.75% 1.92%
2025/12/11 9.27% 2.74% 3.62% 1.58% 4.43% 2.4% 2.67% 2.86% 2.51% 2.19%
2025/12/12 7.04% 2.6% 3.85% 1.14% 4.14% 1.27% 2.68% 2.21% 3.45% 1.93%
2025/12/13 7.14% 4.11% 4.04% 1.27% 3.09% 1.56% 1.66% 2.89% 2.58% 1.98%
2025/12/14 5.94% 5.68% 3.28% 0.98% 2.96% 1.46% 2.5% 2.55% 2.58% 2.61%
2025/12/15 6.82% 3.24% 3.37% 1.56% 4.61% 1.51% 2.09% 2.43% 2.54% 1.77%
2025/12/16 6.04% 3.17% 4.28% 2.74% 4.63% 1.28% 2.15% 2.11% 2.96% 2%
2025/12/17 6.39% 3.88% 4.06% 2.82% 4.02% 1.66% 2.29% 1.69% 2.65% 1.7%
2025/12/18 7.62% 4.49% 4.22% 2.57% 4.13% 1.74% 1.9% 2.62% 2.29% 1.79%
2025/12/19 7.59% 4.26% 4.48% 2.04% 3.38% 2.36% 3.29% 2.36% 2.41% 2.04%
2025/12/20 7.17% 5.75% 4.14% 2.1% 2.8% 1.86% 3.26% 2.78% 1.95% 2.23%
2025/12/21 6.06% 6.24% 4% 2.13% 3.11% 1.77% 2.91% 2.44% 2.29% 2.29%
2025/12/22 8.24% 4.55% 4.28% 2.21% 3.52% 1.75% 2.33% 3.38% 2.85% 2.15%
2025/12/23 7.58% 5.1% 4.36% 3.17% 3.42% 1.84% 2.81% 3.44% 2.31% 1.89%
2025/12/24 8.3% 6.6% 4.1% 2.73% 3.85% 2.2% 2.79% 2.92% 2.09% 1.94%
2025/12/25 7.29% 7.48% 2.92% 2.81% 3.32% 1.61% 3.14% 2.58% 1.94% 1.72%
2025/12/26 7.33% 5.28% 3.05% 1.97% 3.06% 1.51% 3.15% 2.65% 2.48% 2.03%
2025/12/27 7.05% 5.17% 4.09% 2.77% 2.92% 1.77% 3.24% 2.65% 2.23% 2.14%
2025/12/28 6.56% 5.22% 3.95% 3.09% 2.99% 2.53% 3.18% 2.32% 2.25% 2.08%
2025/12/29 7.26% 4.68% 3.88% 4.29% 3.41% 2.56% 3.94% 2.16% 2.08% 1.69%
2025/12/30 8.81% 4.41% 4.23% 4.68% 3.57% 3.63% 2.94% 1.97% 1.78% 1.38%
2025/12/31 9.23% 4.95% 4.07% 3.97% 3.01% 2.93% 2.34% 1.83% 1.71% 1.64%
  • gettested.co.uk
  • randoxhealth.com
  • e-surgery.com
  • onedaytests.com
  • cancerresearchuk.org
  • chemist-4-u.com
  • prostatecanceruk.org
  • welzo.com
  • yorktest.com
  • bowelcanceruk.org.uk

Copyright © Adthena. All rights reserved.

In December 2025, gettested.co.uk led with fluctuating impressions, peaking early, then declining. Randoxhealth.com and e-surgery.com showed steady growth. Onedaytests.com and cancerresearchuk.org experienced varied trends. The month ended with gettested.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    PSA Test Accuracy https://www.cancerresearchuk.org

    Reliable Cancer Information — Learn More About Cancer Today. Cancer Research UK. Together We Are Beating Cancer.

  2. 2
    Penile Shockwave Therapy - Clinically Proven ED Treatment https://www.drswclinics.com

    Award Winning Harley Street Clinic. No Downtime. Restore Functionality for 12 months. Combining...

  3. 3
    Prostate Cancer Screening - Fast Diagnosis and Results https://www.mayoclinichealthcare.co.uk

    Protect Your Long-Term Health. Screening Can Identify Prostate Cancer Before Symptoms.

  4. 4
    Check Your Risk In 30 Seconds - Answer 3 Questions To Check https://www.prostatecanceruk.org

    Why Not Check Whether You're At Risk Of Prostate Cancer Online Today In Just 30 Seconds.

  5. 5
    Cystitis: Symptoms, treatment and prevention - spunout https://www.spunout.ie

    This is a common infection that can cause a lot of discomfort

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In the realm of healthcare PPC, Cancer Research UK leads with a compelling narrative on PSA test accuracy, emphasizing reliable cancer information. Dr. SW Clinics highlights a clinically proven ED treatment, while Mayo Clinic focuses on swift prostate cancer screening. Prostate Cancer UK offers a quick risk assessment, and SpunOut.ie addresses cystitis symptoms and prevention.

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