Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginmedia.com | 21.8 |
| uswitch.com | 19.75 |
| sky.com | 10.78 |
| vodafone.co.uk | 10.17 |
| bt.com | 7.81 |
| ee.co.uk | 5.82 |
| moneysupermarket.com | 4.43 |
| communityfibre.co.uk | 4.18 |
| openreach.com | 2.69 |
| broadband.co.uk | 1.49 |
| others | 11.08 |
- virginmedia.com - 21.8%
- uswitch.com - 19.75%
- sky.com - 10.78%
- vodafone.co.uk - 10.17%
- bt.com - 7.81%
- ee.co.uk - 5.82%
- moneysupermarket.com - 4.43%
- communityfibre.co.uk - 4.18%
- openreach.com - 2.69%
- broadband.co.uk - 1.49%
- others - 11.08%
Copyright © Adthena. All rights reserved.
Virgin Media leads with 21.8% click share, followed by Uswitch at 19.75%. Others collectively hold 11.08%, while Sky and Vodafone capture 10.78% and 10.17%, respectively.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | vodafone.co.uk | uswitch.com | sky.com | bt.com | ee.co.uk | moneysupermarket.com | broadband.co.uk | plus.net | openreach.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 28.04% | 1.5% | 20.02% | 11.3% | 6.85% | 3.64% | 6.85% | 2.56% | 2.27% | 1.05% |
| 2026/02/02 | 23.5% | 2.84% | 29.64% | 10.12% | 6.64% | 3.24% | 5.22% | 2.83% | 1.38% | 0.92% |
| 2026/02/03 | 24.23% | 2.39% | 28.36% | 10.09% | 4.81% | 3.15% | 5.21% | 3.34% | 2.3% | 0.65% |
| 2026/02/04 | 19.51% | 1.73% | 37.72% | 7.5% | 7.28% | 2.78% | 4.51% | 3.09% | 1.57% | 0.48% |
| 2026/02/05 | 16.67% | 2.6% | 28.86% | 9.03% | 10.27% | 6.08% | 4.45% | 3.42% | 1.92% | 0.85% |
| 2026/02/06 | 20.76% | 2.61% | 19.96% | 10.08% | 12.27% | 5.12% | 6.04% | 2.6% | 1.83% | 0.71% |
| 2026/02/07 | 23.48% | 6.35% | 11.74% | 7.79% | 11.31% | 3.58% | 6.57% | 1.7% | 1.79% | 11.68% |
| 2026/02/08 | 21.02% | 5.28% | 24.53% | 9.1% | 9.4% | 3.63% | 6.26% | 2.16% | 1.25% | 1.82% |
| 2026/02/09 | 22.86% | 3% | 24.99% | 7.68% | 10.83% | 3.88% | 6% | 1.93% | 1.66% | 1.15% |
| 2026/02/10 | 20.58% | 5.16% | 25.73% | 7.69% | 8.9% | 3.76% | 6.8% | 2.99% | 1.19% | 0.93% |
| 2026/02/11 | 19.77% | 6.3% | 24.2% | 8.67% | 9.68% | 2.32% | 7.23% | 2.07% | 1.78% | 0.79% |
| 2026/02/12 | 21.94% | 12.09% | 18.93% | 9.23% | 9.71% | 2.08% | 6.18% | 2.62% | 1.36% | 0.74% |
| 2026/02/13 | 20.75% | 2.62% | 19.95% | 10.08% | 12.26% | 5.12% | 6.04% | 2.6% | 1.83% | 0.72% |
| 2026/02/14 | 23.41% | 6.53% | 11.7% | 7.76% | 11.28% | 3.56% | 6.55% | 1.69% | 1.78% | 11.7% |
| 2026/02/15 | 20.98% | 5.27% | 24.49% | 9.09% | 9.39% | 3.62% | 6.25% | 2.16% | 1.25% | 1.96% |
| 2026/02/16 | 22.81% | 3.02% | 24.94% | 7.66% | 10.81% | 3.91% | 5.99% | 1.93% | 1.66% | 1.21% |
| 2026/02/17 | 20.47% | 13.38% | 18.48% | 8.97% | 6.32% | 3.76% | 5.75% | 4.77% | 1.79% | 0.62% |
| 2026/02/18 | 18.46% | 11.92% | 23.81% | 10.22% | 5.42% | 2.95% | 5.29% | 2.94% | 1.76% | 3.46% |
| 2026/02/19 | 24.16% | 12.15% | 19.74% | 11.66% | 4.13% | 2.81% | 5.19% | 3.1% | 1.78% | 0.76% |
| 2026/02/20 | 36.4% | 10.43% | 13.06% | 8.74% | 5.9% | 2.38% | 5.21% | 2.28% | 1.86% | 0.46% |
| 2026/02/21 | 34.14% | 4.05% | 15.82% | 9.57% | 8.88% | 2.78% | 6.24% | 2.32% | 1.62% | 1.39% |
| 2026/02/22 | 19.63% | 16.76% | 25.81% | 7.77% | 6.72% | 1.91% | 5.19% | 2.25% | 1.91% | 0.83% |
| 2026/02/23 | 29.54% | 13.74% | 17.99% | 8.94% | 5.57% | 1.75% | 5.14% | 2.34% | 0.89% | 0.51% |
| 2026/02/24 | 22.28% | 18.7% | 17.54% | 9.42% | 6.23% | 2.08% | 4.93% | 1.98% | 1.19% | 1.88% |
| 2026/02/25 | 26.32% | 17.9% | 15.02% | 8.08% | 6.16% | 1.56% | 4.64% | 1.27% | 1.5% | 5.1% |
| 2026/02/26 | 25.97% | 9.39% | 14.42% | 10.93% | 8.03% | 2.08% | 5.89% | 2.55% | 2.68% | 2.99% |
| 2026/02/27 | 32.37% | 7.25% | 12.89% | 9.46% | 7.97% | 3.36% | 5.81% | 2.52% | 2.69% | 0.72% |
| 2026/02/28 | 24.55% | 15.54% | 13.13% | 9.66% | 6.06% | 5.47% | 5.23% | 3.8% | 1.87% | 0.78% |
- virginmedia.com
- vodafone.co.uk
- uswitch.com
- sky.com
- bt.com
- ee.co.uk
- moneysupermarket.com
- broadband.co.uk
- plus.net
- openreach.com
Copyright © Adthena. All rights reserved.
Virgin Media’s spend share fluctuated, peaking at 36.4% on February 20. Vodafone saw a significant rise mid-month, reaching 18.7% on February 24. Uswitch’s share was highest on February 4 at 37.72%. Sky and BT maintained moderate levels, while EE and Moneysupermarket showed consistent patterns. Broadband.co.uk and Plus.net had minor variations, with Openreach experiencing notable spikes on February 7 and 14. The month concluded with Virgin Media leading, followed by Uswitch and Vodafone.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 191 |
| 2026/02/02 | 207 |
| 2026/02/03 | 203 |
| 2026/02/04 | 193 |
| 2026/02/05 | 197 |
| 2026/02/06 | 199 |
| 2026/02/07 | 197 |
| 2026/02/08 | 196 |
| 2026/02/09 | 196 |
| 2026/02/10 | 190 |
| 2026/02/11 | 191 |
| 2026/02/12 | 185 |
| 2026/02/13 | 199 |
| 2026/02/14 | 197 |
| 2026/02/15 | 196 |
| 2026/02/16 | 196 |
| 2026/02/17 | 173 |
| 2026/02/18 | 188 |
| 2026/02/19 | 183 |
| 2026/02/20 | 175 |
| 2026/02/21 | 172 |
| 2026/02/22 | 180 |
| 2026/02/23 | 184 |
| 2026/02/24 | 189 |
| 2026/02/25 | 180 |
| 2026/02/26 | 178 |
| 2026/02/27 | 166 |
| 2026/02/28 | 166 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in February, peaking at 207 on the 2nd, then gradually declined, ending at 166.
