Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginmedia.com | 24.68 |
| uswitch.com | 13.69 |
| sky.com | 12.63 |
| bt.com | 8.79 |
| ee.co.uk | 6.99 |
| vodafone.co.uk | 5.83 |
| communityfibre.co.uk | 5.02 |
| moneysupermarket.com | 4.92 |
| openreach.com | 2.28 |
| broadband.co.uk | 1.94 |
| others | 13.23 |
- virginmedia.com - 24.68%
- uswitch.com - 13.69%
- sky.com - 12.63%
- bt.com - 8.79%
- ee.co.uk - 6.99%
- vodafone.co.uk - 5.83%
- communityfibre.co.uk - 5.02%
- moneysupermarket.com - 4.92%
- openreach.com - 2.28%
- broadband.co.uk - 1.94%
- others - 13.23%
Copyright © Adthena. All rights reserved.
Virgin Media leads with 24.68% click share, followed by Uswitch at 13.69%. ‘Others’ collectively hold 13.23%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | uswitch.com | moneysupermarket.com | bt.com | sky.com | communityfibre.co.uk | ee.co.uk | broadband.co.uk | vodafone.co.uk | plus.net |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 26.11% | 15.73% | 6.59% | 6.57% | 11.04% | 1.64% | 3.89% | 5.29% | 7.21% | 1.94% |
| 2026/03/02 | 22.93% | 17.76% | 5.76% | 7.06% | 8.9% | 1.74% | 5.04% | 3.52% | 4.79% | 3.44% |
| 2026/03/03 | 21.42% | 15.88% | 6.14% | 7.09% | 10.71% | 1.52% | 4.75% | 3.66% | 5.84% | 3.06% |
| 2026/03/04 | 23.24% | 15.6% | 5.85% | 8.71% | 10.16% | 2.29% | 5.44% | 4.59% | 4.78% | 2.98% |
| 2026/03/05 | 26.6% | 17.17% | 5.19% | 10.51% | 9.75% | 2.13% | 4.01% | 2.55% | 3.54% | 1.51% |
| 2026/03/06 | 29.63% | 12.45% | 5.17% | 12.65% | 12.55% | 1.89% | 3.57% | 3.59% | 3.06% | 1.42% |
| 2026/03/07 | 29.77% | 13.23% | 4.76% | 13.61% | 12.34% | 2.39% | 4.19% | 2.99% | 2.9% | 1.94% |
| 2026/03/08 | 26.63% | 14.54% | 4.78% | 14.07% | 10.38% | 1.67% | 3.67% | 3.27% | 5.41% | 1.73% |
| 2026/03/09 | 22.08% | 13.05% | 5.48% | 14.04% | 13.44% | 0.87% | 4.35% | 2.77% | 5.21% | 1.66% |
| 2026/03/10 | 21.71% | 13.7% | 6.12% | 14.23% | 13.91% | 2.53% | 4.12% | 2.54% | 3.34% | 2.3% |
| 2026/03/11 | 21.62% | 15.99% | 5.91% | 9.72% | 12.61% | 2.67% | 3.66% | 3.08% | 3.59% | 2.91% |
| 2026/03/12 | 22.02% | 13.69% | 5.71% | 8.99% | 14.22% | 1.95% | 5.35% | 4.08% | 2.62% | 4.12% |
| 2026/03/13 | 31.57% | 11.93% | 6.36% | 6.03% | 12.14% | 1.87% | 4.28% | 3.93% | 2.26% | 3.17% |
| 2026/03/14 | 26.89% | 13.26% | 6.01% | 6.34% | 14.02% | 2.2% | 3.38% | 3.44% | 3.32% | 4.13% |
| 2026/03/15 | 27.81% | 12.37% | 6.23% | 5.06% | 14.4% | 1.33% | 3.87% | 3.48% | 4.54% | 4.15% |
| 2026/03/16 | 25.35% | 12.48% | 6.77% | 9.18% | 14.01% | 2% | 4.67% | 2.55% | 4.11% | 2.51% |
| 2026/03/17 | 23.46% | 14.62% | 6.17% | 8.08% | 15.02% | 2.02% | 3.51% | 3.08% | 3.49% | 2.3% |
| 2026/03/18 | 30.61% | 12.8% | 4.86% | 6.15% | 14.36% | 2.54% | 3.11% | 3.99% | 3.65% | 2.62% |
| 2026/03/19 | 25.44% | 13.45% | 5.88% | 9.16% | 15.08% | 2.18% | 4.63% | 1.75% | 2.51% | 1.91% |
| 2026/03/20 | 28.23% | 12.29% | 6.13% | 12.02% | 10.58% | 2.43% | 4.19% | 1.95% | 2.4% | 1.45% |
| 2026/03/21 | 26.55% | 14.29% | 6.03% | 10.95% | 7.59% | 2.68% | 6.18% | 2.18% | 2.38% | 1.28% |
| 2026/03/22 | 22.46% | 18.24% | 5.6% | 12.1% | 7.29% | 1.61% | 7.15% | 2.28% | 2.99% | 1.53% |
| 2026/03/23 | 22.3% | 15.24% | 6.37% | 13.24% | 7.24% | 2.54% | 8.82% | 1.89% | 2.54% | 1.5% |
| 2026/03/24 | 22.87% | 14.25% | 6.01% | 7.88% | 14.64% | 1.97% | 3.43% | 3.01% | 3.4% | 2.24% |
| 2026/03/25 | 32.22% | 12.7% | 5.89% | 10.88% | 8.65% | 3.3% | 3.55% | 1.57% | 1.86% | 2.84% |
| 2026/03/26 | 30.35% | 13.07% | 5.73% | 10.75% | 8.36% | 2.6% | 3.96% | 2.46% | 1.73% | 3.14% |
| 2026/03/27 | 25.9% | 17.19% | 6.42% | 10.29% | 6.23% | 2.4% | 3.58% | 5.03% | 1.35% | 0.94% |
| 2026/03/28 | 28.17% | 16.07% | 7.38% | 10.78% | 6.77% | 2.74% | 2.99% | 2.79% | 2.63% | 1.49% |
| 2026/03/29 | 31.49% | 15.1% | 7.98% | 5.3% | 6.9% | 2.95% | 1.72% | 3.86% | 2.41% | 1.6% |
| 2026/03/30 | 30.33% | 15.65% | 7.88% | 5.06% | 5.84% | 1.77% | 3.51% | 3.92% | 2.34% | 1.35% |
| 2026/03/31 | 25.42% | 17.57% | 8% | 7.85% | 5.98% | 2.94% | 2.94% | 2.93% | 2.26% | 1.97% |
- virginmedia.com
- uswitch.com
- moneysupermarket.com
- bt.com
- sky.com
- communityfibre.co.uk
- ee.co.uk
- broadband.co.uk
- vodafone.co.uk
- plus.net
Copyright © Adthena. All rights reserved.
Virgin Media led March with fluctuating spend, peaking mid-month. Uswitch maintained a steady presence, while MoneySupermarket saw a late surge. BT and Sky showed varied trends, with Sky peaking mid-month. Community Fibre, EE, and Broadband.co.uk had modest shares, while Vodafone and Plus.net trailed.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 167 |
| 2026/03/02 | 164 |
| 2026/03/03 | 168 |
| 2026/03/04 | 166 |
| 2026/03/05 | 166 |
| 2026/03/06 | 176 |
| 2026/03/07 | 165 |
| 2026/03/08 | 167 |
| 2026/03/09 | 173 |
| 2026/03/10 | 168 |
| 2026/03/11 | 169 |
| 2026/03/12 | 165 |
| 2026/03/13 | 164 |
| 2026/03/14 | 162 |
| 2026/03/15 | 172 |
| 2026/03/16 | 167 |
| 2026/03/17 | 172 |
| 2026/03/18 | 167 |
| 2026/03/19 | 170 |
| 2026/03/20 | 166 |
| 2026/03/21 | 163 |
| 2026/03/22 | 162 |
| 2026/03/23 | 162 |
| 2026/03/24 | 172 |
| 2026/03/25 | 158 |
| 2026/03/26 | 148 |
| 2026/03/27 | 151 |
| 2026/03/28 | 151 |
| 2026/03/29 | 157 |
| 2026/03/30 | 154 |
| 2026/03/31 | 145 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 176 on March 6. A decline followed, ending at 145 on March 31.
