AUS Telecommunications Broadband Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
aussiebroadband.com.au	22.43
whistleout.com.au	10.01
optus.com.au	8.9
telstra.com.au	8.25
tpg.com.au	6.89
superloop.com	6.83
dodo.com	6.77
finder.com.au	5.53
nbnco.com.au	3.88
spintel.net.au	2.54
others	17.97

Aussie Broadband leads with 22.43% click share, followed by “others” at 17.97%. WhistleOut and Optus trail with 10.01% and 8.9%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	whistleout.com.au	optus.com.au	tpg.com.au	finder.com.au	dodo.com	telstra.com.au	superloop.com	aussiebroadband.com.au	spintel.net.au	buddytelco.com.au
2025/06/01	14.08%	7.72%	9.58%	10.97%	12.16%	0.99%	5.45%	7.34%	5.34%	4.62%
2025/06/02	14.18%	5.93%	9.28%	9.19%	12.22%	5.61%	6.29%	8.01%	4.59%	4.1%
2025/06/03	13.57%	7.57%	8.71%	8.76%	12.89%	5.93%	5.37%	8.3%	5.04%	3.31%
2025/06/04	13.55%	7.16%	9.11%	8.51%	11.23%	4.3%	4.21%	7.76%	4.88%	4.63%
2025/06/05	14.57%	7.09%	9.34%	9.22%	9.98%	5.23%	5.38%	7.21%	4.3%	4.24%
2025/06/06	13.58%	8.91%	10.03%	8.73%	9.59%	6.61%	4.99%	8.28%	3.97%	3.48%
2025/06/07	14.1%	7.64%	10.65%	8.15%	10.1%	5.81%	5.25%	7.99%	5.15%	4.28%
2025/06/08	13.56%	7.09%	10.93%	7.87%	11.21%	4.63%	5.25%	8.13%	4.75%	4.45%
2025/06/09	13.64%	6.73%	10.4%	8%	10.27%	4.14%	5%	8.81%	5.77%	5.02%
2025/06/10	14.83%	6.81%	10.65%	8.99%	8.89%	4.99%	4.65%	8.93%	4.75%	3.52%
2025/06/11	15.68%	6.16%	9.76%	11.04%	10.95%	4.53%	4.79%	6.93%	4.26%	4.22%
2025/06/12	13.96%	6.51%	10.04%	9.26%	11.61%	4.8%	4.95%	7.41%	5.74%	5.45%
2025/06/13	15.27%	6.97%	10.4%	11.26%	8.39%	5.29%	5.21%	7.03%	5.01%	4.45%
2025/06/14	14.99%	6.53%	9.36%	9.94%	9.42%	4.53%	4.87%	6.74%	7.08%	5.55%
2025/06/15	13.45%	8.45%	9.7%	9.55%	11.62%	4.94%	5.12%	6.88%	5.95%	4.22%
2025/06/16	12.79%	7.62%	9.08%	9.52%	12.45%	5.06%	4.35%	6.98%	8.05%	3.85%
2025/06/17	14.13%	7.19%	10.32%	10.74%	9.69%	4.84%	4.06%	6.05%	7.72%	3.97%
2025/06/18	14.43%	7.4%	10.05%	10.44%	10.81%	4.15%	4.02%	5.61%	6.55%	3.34%
2025/06/19	14.34%	8.64%	9.8%	10.22%	11.08%	5.18%	4.41%	5.47%	4.53%	4.72%
2025/06/20	15.14%	8.97%	9.23%	10.27%	8.11%	4.75%	4.47%	5.81%	5%	5.06%
2025/06/21	12.56%	9.69%	9.5%	9.72%	9.14%	4.32%	4.84%	6.01%	3.54%	7.15%
2025/06/22	14.14%	8.49%	9.4%	8.61%	10.97%	6.34%	4.82%	6.71%	3.09%	5.87%
2025/06/23	15.55%	8.99%	9.76%	10.47%	9.33%	4.76%	3.61%	6.23%	3.62%	5.98%
2025/06/24	14.73%	8.17%	12.08%	10.53%	7.99%	5.98%	3.78%	5.93%	4.14%	5.94%
2025/06/25	15.37%	8.94%	13.42%	8.92%	8.67%	5.48%	4.79%	5.03%	3.23%	4.78%
2025/06/26	14.22%	10.93%	13.26%	8.86%	9.16%	6.42%	4.55%	5.42%	2.65%	3.43%
2025/06/27	14.35%	10%	13.85%	8.43%	8.19%	6.58%	4.97%	5.61%	2.32%	3.87%
2025/06/28	14.53%	9.85%	13.36%	8.54%	11.11%	6.35%	4.97%	6.08%	1.98%	3.55%
2025/06/29	14.21%	9.63%	14.19%	8.85%	9.17%	6.81%	6.19%	5.8%	1.83%	3.29%
2025/06/30	15.14%	14.31%	13.14%	10.48%	7.77%	5.77%	3.85%	3.79%	2.19%	2.13%

In June 2025, WhistleOut led PPC spend, peaking mid-month. Optus surged late, while TPG and Finder showed steady growth. Dodo fluctuated, ending low. Telstra and Superloop remained stable. Aussie Broadband and SpinTel declined.

Market Exposure

Competitor Count for AUS Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	157
2025/06/02	157
2025/06/03	152
2025/06/04	154
2025/06/05	153
2025/06/06	157
2025/06/07	156
2025/06/08	160
2025/06/09	153
2025/06/10	150
2025/06/11	151
2025/06/12	154
2025/06/13	155
2025/06/14	154
2025/06/15	157
2025/06/16	157
2025/06/17	158
2025/06/18	157
2025/06/19	159
2025/06/20	156
2025/06/21	153
2025/06/22	154
2025/06/23	155
2025/06/24	153
2025/06/25	151
2025/06/26	154
2025/06/27	154
2025/06/28	154
2025/06/29	154
2025/06/30	153

June saw fluctuating advertiser numbers, peaking at 160 on June 8. The month concluded with a slight decline, ending at 153.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
optus.com.au	1.39%
tpg.com.au	0.88%
telstra.com.au	0.77%
whistleout.com.au	0.48%
finder.com.au	0.22%
amazon.com.au	-0.62%
exetel.com.au	-0.7%
spintel.net.au	-0.9%
dodo.com	-0.91%
superloop.com	-0.92%

Optus.com.au surged with a 1.39 increase, while superloop.com dropped by 0.92. Telstra.com.au and tpg.com.au also gained, contrasting with declines from dodo.com and spintel.net.au.

Campaign Efficiency

AUS Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tpg.com.au	optus.com.au	whistleout.com.au	finder.com.au	dodo.com	aussiebroadband.com.au	superloop.com	telstra.com.au	spintel.net.au	buddytelco.com.au
2025/06/01	12.12%	7.01%	12.38%	10.75%	5.93%	8.75%	6.42%	0.73%	5.48%	4.48%
2025/06/02	10.66%	5.13%	11.89%	9.08%	6.91%	9.62%	7.85%	4.22%	5.21%	3.98%
2025/06/03	10.3%	6.43%	11.58%	8.81%	7.7%	10.57%	6.53%	4.59%	5.85%	3.08%
2025/06/04	10.6%	5.81%	11.47%	8.31%	7.2%	8.93%	4.91%	3.23%	5.21%	4.44%
2025/06/05	11.02%	6.18%	12.12%	9.09%	6.16%	8.64%	6.51%	3.91%	4.76%	3.93%
2025/06/06	11.97%	8.2%	11.35%	8.89%	5.98%	10.53%	5.32%	4.58%	4.49%	3.21%
2025/06/07	12.73%	6.73%	11.87%	7.9%	6.28%	10.18%	5.48%	4.19%	5.77%	4.03%
2025/06/08	13.7%	6.53%	10.96%	7.3%	6.19%	10.58%	5.56%	3.45%	5.28%	3.83%
2025/06/09	13.29%	6.01%	11.46%	7.36%	6.23%	11.09%	5.88%	2.87%	6.48%	4.74%
2025/06/10	11.99%	6.46%	12.46%	8.38%	6.19%	11.08%	5.23%	3.68%	5.11%	3.45%
2025/06/11	11.44%	5.26%	13.32%	10.84%	6.37%	10.19%	5.74%	3.4%	4.98%	4.27%
2025/06/12	11.83%	6.03%	12.67%	9.72%	6.85%	10.67%	6.12%	3.65%	6.39%	5.2%
2025/06/13	11.81%	6.19%	12.9%	10.74%	5.58%	10.08%	6.71%	4.1%	5.76%	4.21%
2025/06/14	11.27%	6.01%	13.19%	10.27%	5.38%	9.68%	5.68%	3.36%	7.69%	5.2%
2025/06/15	11.45%	8.23%	11.69%	9.35%	6.86%	9.72%	5.95%	3.99%	6.9%	3.97%
2025/06/16	10.65%	6.89%	10.47%	9.12%	7.09%	9.92%	5.05%	4.18%	10.09%	3.61%
2025/06/17	11.86%	6.31%	12.55%	10.07%	6.37%	8.8%	4.76%	3.89%	8.74%	3.93%
2025/06/18	11.91%	6.62%	13.2%	10.36%	6.4%	7.67%	4.92%	3.42%	7.56%	3.29%
2025/06/19	11.67%	8.23%	13.19%	9.48%	6.12%	7.68%	5.37%	4.23%	4.89%	4.74%
2025/06/20	11.14%	7.99%	13.24%	9.66%	5.01%	8.45%	5.29%	3.97%	5.32%	4.78%
2025/06/21	11.26%	9.92%	9.95%	8.96%	5.15%	8.41%	6.22%	3.46%	3.78%	6.79%
2025/06/22	11.5%	7.77%	12.99%	8.46%	5.59%	9.37%	5.82%	5.63%	3.27%	5.54%
2025/06/23	11.59%	8.07%	12.9%	9.84%	5.26%	8.7%	4.14%	3.95%	3.89%	6.26%
2025/06/24	14.05%	7.72%	11.99%	10.34%	5.28%	8.17%	4.46%	4.64%	4.34%	5.4%
2025/06/25	16.14%	8.08%	13.89%	9.06%	5.11%	6.95%	5.98%	3.97%	3.59%	4.49%
2025/06/26	16.47%	10.28%	11.8%	8.44%	5.65%	7.85%	5.57%	5.05%	2.67%	3.18%
2025/06/27	16.61%	8.53%	11.92%	8.58%	5.21%	7.94%	5.48%	4.81%	2.7%	3.58%
2025/06/28	16.52%	8.59%	13.25%	8.6%	7.03%	8.71%	5.6%	5.23%	1.95%	3.4%
2025/06/29	17.87%	8.79%	11.41%	8.77%	5.95%	8.32%	7.26%	5.18%	1.68%	3.07%
2025/06/30	15.4%	14.12%	13.35%	10.59%	5.29%	5.09%	5.07%	4.28%	2.34%	2.06%

In June 2025, TPG’s impression share surged, peaking at 17.87% on the 29th. Optus ended strong at 14.12% on the 30th. WhistleOut maintained stability, while Finder and Dodo showed fluctuations. Superloop and Telstra had modest shares, with Spintel and BuddyTelco trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Aussie Broadband - EOFY Sale https://www.aussiebroadband.com.au
Home Internet Sale — Save $10 PM On 100/20* Plans & Save $20 P/M* On 250/25 and 1000/50 Plan. T&C's Apply. Connect to...
2
iiNet 5G Home Broadband - From Just $49.99/mth https://www.iinet.net.au
Try iiNet's 5G Home Broadband Plus from $49.99/mth for 6 months. Avail select areas.
3
NBN100 For Just $65/mth - For The First 12 Months https://www.southernphone.com.au
nbn Fast $65/mth For The First 12 Mths Then $89/Mth. T&C's Apply. Offer Ends 5/8/2025.
4
Cheap NBN Plans From $49/Mth | No Contract + Unlimited Data https://www.spintel.net.au › fast-nbn-plans
Enjoy A Fast & Reliable Connection To The NBN Network With Spintel. Select Your NBN Plan.
5
Unbeatable value home internet - From $44.99/mth for 6 months https://www.tpg.com.au › nbn-internet › plans
Then $54.99/mth. Switch to simply great value nbn & home internet. Outstanding Value Canstar Blue...

In the competitive world of broadband services, Aussie Broadband’s EOFY Sale stands out with enticing discounts on high-speed plans, while iiNet and TPG offer budget-friendly 5G and NBN options. Southern Phone and Spintel emphasize affordability and flexibility, appealing to cost-conscious consumers.

Frequently Asked Questions

Why is the AUS Telecommunications Broadband Services June 2025 Report useful and how should I use it?

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Data within the AUS Telecommunications Broadband Services June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications Broadband Services June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Telecommunications

AUS Telecommunications Broadband Services - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Telecommunications Broadband Services brands

Share of Spend for the top 10 AUS Telecommunications Broadband Services brands

Competitor Count for AUS Telecommunications Broadband Services

Market Loss & Market Gains for AUS Telecommunications Broadband Services

AUS Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services

Frequently Asked Questions

Why is the AUS Telecommunications Broadband Services June 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Broadband Services June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Broadband Services June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Broadband Services June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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