Why is the US Telecommunications Broadband Services May 2026 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Telecommunications Broadband Services May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Telecommunications Broadband Services May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Telecommunications Broadband Services May 2026 Report?

The US Telecommunications Broadband Services May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Broadband Services May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Telecommunications Broadband Services May 2026 Report for?

The US Telecommunications Broadband Services May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Telecommunications Broadband Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	36.4938336168
	63.5061663832

36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	11%
Transactional	27%
Navigational	7%
Seasonal	0%
Local	11%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
xfinity.com	28.29
spectrum.com	22.33
t-mobile.com	10.93
att.com	9.4
highspeedinternet.com	5.92
cox.com	3.02
frontier.com	2.76
verizon.com	2.32
optimum.com	1.96
starlink.com	1.45
others	11.62

xfinity.com - 28.29%
spectrum.com - 22.33%
t-mobile.com - 10.93%
att.com - 9.4%
highspeedinternet.com - 5.92%
cox.com - 3.02%
frontier.com - 2.76%
verizon.com - 2.32%
optimum.com - 1.96%
starlink.com - 1.45%
others - 11.62%

Xfinity.com leads with 28.29% click share, followed by Spectrum.com at 22.33%. Others collectively hold 11.62%, while T-Mobile.com captures 10.93%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	xfinity.com	highspeedinternet.com	spectrum.com	att.com	t-mobile.com	frontier.com	starlink.com	optimum.com	verizon.com	cox.com
2026/05/01	19.95%	6.79%	17.67%	13.12%	9.37%	2.54%	2.09%	2.26%	6.93%	2.72%
2026/05/02	21.89%	7.3%	19%	12.37%	8.84%	3.11%	2.78%	2.01%	5.73%	2.75%
2026/05/03	22.09%	5.46%	19.32%	13.89%	8.83%	3.35%	1.99%	1.96%	5.57%	2.98%
2026/05/04	23.02%	7.15%	17.03%	12.69%	8.24%	2.76%	2.16%	2.04%	4.68%	2.61%
2026/05/05	25.44%	6.04%	15.01%	11.57%	7.97%	2.24%	1.88%	1.55%	8.97%	2.64%
2026/05/06	25.72%	3.31%	16.35%	12.7%	8.19%	2.73%	2.44%	1.87%	5.78%	3.26%
2026/05/07	25.29%	2.34%	16.72%	12.49%	8.79%	3.03%	1.52%	1.98%	8.22%	2.91%
2026/05/08	22.12%	2.61%	20.5%	11.62%	8.55%	2.45%	2.09%	2.15%	5.94%	2.71%
2026/05/09	25.59%	3.6%	16.16%	11.98%	9.44%	2.82%	3.29%	1.96%	5.76%	2.77%
2026/05/10	28.14%	5.76%	15.83%	10.85%	8.23%	2.44%	2.49%	1.7%	5.74%	3.15%
2026/05/11	23.48%	4.69%	16.99%	12.66%	7.34%	3.06%	2.91%	1.88%	4.06%	3.75%
2026/05/12	21.56%	8.3%	16.68%	10.19%	6.8%	3.4%	3.02%	1.82%	4.37%	2.77%
2026/05/13	23.34%	3.57%	20.05%	11.84%	8.66%	4.48%	2.25%	2.64%	4.08%	2.91%
2026/05/14	21.8%	8.27%	17.52%	11.75%	6.21%	3.1%	3.49%	2.05%	3.5%	2.95%
2026/05/15	22.1%	2.61%	20.48%	11.61%	8.55%	2.45%	2.1%	2.15%	5.94%	2.7%
2026/05/16	22.48%	7.51%	18.81%	9.88%	6.08%	3.57%	4.16%	1.63%	3.88%	2.53%
2026/05/17	26.82%	8.07%	15.54%	11.43%	6.67%	3.62%	1.89%	2.14%	3.97%	2.66%
2026/05/18	23.53%	5.12%	18.08%	12.05%	7.7%	3.84%	2.37%	2.83%	4.54%	2.96%
2026/05/19	23.44%	5.7%	20.32%	10.59%	8.22%	3.8%	1.94%	2.6%	1.49%	2.63%
2026/05/20	25.75%	5.72%	16.34%	10.84%	7.94%	3.88%	2.45%	3.12%	1.19%	2.74%
2026/05/21	24.87%	8.4%	12.57%	11.9%	6.18%	3.64%	3.23%	2.24%	1.07%	2.6%
2026/05/22	24.41%	10.57%	14.03%	11.66%	6.1%	2.59%	2.39%	1.87%	1.16%	3.52%
2026/05/23	24.42%	6.41%	13.98%	11.54%	8.59%	3.33%	3.35%	2.39%	1.13%	3.87%
2026/05/24	23.95%	9.75%	14.56%	11.86%	8.56%	2.67%	2.33%	2.06%	1.33%	3.4%
2026/05/25	22.71%	10.13%	14.33%	12.53%	6.91%	1.95%	2.23%	1.39%	1.28%	3.53%
2026/05/26	21.59%	9.77%	11.7%	12.26%	6.8%	2.44%	1.84%	1.75%	0.97%	3.18%
2026/05/27	20.98%	11.99%	13.98%	11.64%	8.08%	3%	1.98%	2.1%	0.95%	2.28%
2026/05/28	24.66%	9.29%	13.97%	10.12%	8.92%	2.97%	2.66%	2.33%	1%	1.59%
2026/05/29	24.25%	8.55%	16.29%	13.07%	8.13%	3.52%	1.85%	2.28%	1.17%	1.2%
2026/05/30	23.76%	12.47%	15.67%	11.81%	8.24%	2.73%	2.43%	2.08%	1.37%	1.16%
2026/05/31	21.94%	14.42%	12.89%	12.21%	7.54%	3.13%	2.8%	1.93%	1.37%	1.21%

xfinity.com
highspeedinternet.com
spectrum.com
att.com
t-mobile.com
frontier.com
starlink.com
optimum.com
verizon.com
cox.com

In May 2026, Xfinity led with fluctuating spend, peaking mid-month. Highspeedinternet.com surged late, while Spectrum and AT&T showed steady declines. T-Mobile and Frontier had minor variations. Verizon and Cox ended with minimal shares.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	210
2026/05/02	201
2026/05/03	204
2026/05/04	223
2026/05/05	228
2026/05/06	225
2026/05/07	221
2026/05/08	234
2026/05/09	218
2026/05/10	221
2026/05/11	315
2026/05/12	300
2026/05/13	298
2026/05/14	302
2026/05/15	234
2026/05/16	300
2026/05/17	291
2026/05/18	312
2026/05/19	301
2026/05/20	302
2026/05/21	308
2026/05/22	316
2026/05/23	305
2026/05/24	305
2026/05/25	383
2026/05/26	386
2026/05/27	359
2026/05/28	361
2026/05/29	359
2026/05/30	371
2026/05/31	365

In May 2026, advertiser numbers began at 210, fluctuated, then surged mid-month, peaking at 386. The month concluded with a slight dip to 365.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
highspeedinternet.com	3.82%
xfinityspecial.com	0.79%
att.com	0.68%
visible.com	0.37%
spectrumspecial.com	0.34%
solarwinds.com	-0.45%
cox.com	-0.57%
t-mobile.com	-0.92%
verizon.com	-1.97%
spectrum.com	-2.78%

Highspeedinternet.com surged with a 3.82% click share increase, while spectrum.com dropped by 2.78%. Xfinityspecial.com and att.com also saw gains, contrasting with declines for verizon.com and t-mobile.com.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	highspeedinternet.com	xfinity.com	spectrum.com	att.com	t-mobile.com	xfinityspecial.com	starlink.com	frontier.com	cox.com	verizon.com
2026/05/01	12.94%	14.63%	19.58%	9.87%	5.39%	1.25%	2.94%	1.93%	2.03%	7.5%
2026/05/02	13.33%	16.16%	19.3%	8.99%	5.13%	0.56%	3.81%	2.54%	2.2%	5.58%
2026/05/03	7.32%	17.7%	18.99%	11.34%	5.59%	2.07%	2.69%	2.62%	2.79%	6.39%
2026/05/04	15.1%	17.52%	16.13%	9.41%	4.97%	1.79%	2.84%	2.06%	2.08%	5.02%
2026/05/05	10.58%	19.39%	13.86%	8.89%	5.06%	0.83%	3.02%	1.58%	2.13%	11.81%
2026/05/06	3.46%	21.39%	15.84%	10.75%	5.43%	4.48%	3.72%	2.14%	2.67%	6.88%
2026/05/07	2%	21.4%	18.74%	9.8%	5.65%	1%	2.5%	2.41%	2.52%	10.64%
2026/05/08	4.52%	16.04%	23.6%	8.22%	5.08%	1.07%	3.02%	1.86%	2.03%	6.6%
2026/05/09	6.16%	21.56%	15.42%	9.87%	6.5%	0.87%	5.14%	2%	2.21%	6.37%
2026/05/10	12.14%	23.42%	14%	7.82%	5.44%	1.02%	4.09%	1.67%	2.29%	6.51%
2026/05/11	6.29%	17.16%	15.64%	9.94%	4.44%	1.28%	4.23%	2.2%	3.03%	4.51%
2026/05/12	10.75%	15.98%	14.88%	7.04%	4.19%	2.61%	4.09%	2.35%	2.07%	4.66%
2026/05/13	3.79%	20.04%	20.7%	8.89%	5.62%	1.34%	3.62%	3.5%	2.55%	4.79%
2026/05/14	17.17%	16.18%	14.41%	8.04%	3.52%	1.07%	5.73%	2.16%	2.18%	3.73%
2026/05/15	4.52%	16.04%	23.6%	8.22%	5.08%	1.07%	3.02%	1.86%	2.03%	6.6%
2026/05/16	6.28%	16.77%	19.36%	7.94%	3.72%	1.25%	5.4%	2.48%	1.89%	3.99%
2026/05/17	7.83%	24.59%	14.75%	8.47%	4.14%	1.08%	2.27%	2.75%	2.06%	4.66%
2026/05/18	7.79%	19.48%	16.47%	9.38%	4.81%	0.23%	3.22%	3.14%	2.48%	5.19%
2026/05/19	7.78%	18.08%	17.55%	7.45%	4.99%	1.21%	2.87%	2.67%	2.06%	0.72%
2026/05/20	10.86%	20.34%	15.98%	8.02%	5.1%	3.59%	3.85%	2.93%	2.25%	0.7%
2026/05/21	12.85%	18.13%	10.66%	10.13%	3.79%	5.71%	4.58%	2.83%	1.95%	0.57%
2026/05/22	19.19%	17.61%	12.12%	8.93%	3.86%	2.85%	2.92%	1.75%	2.53%	0.65%
2026/05/23	9.49%	17.58%	12.52%	7.84%	5.56%	3.29%	5.36%	2.58%	2.75%	0.51%
2026/05/24	23.06%	16.06%	12.15%	8.38%	5.1%	2.34%	3.7%	1.78%	2.36%	0.77%
2026/05/25	24.44%	14.74%	12.9%	8.05%	4.16%	2.66%	3.06%	1.17%	2.46%	0.6%
2026/05/26	18.07%	14.77%	8.88%	9.35%	4.31%	5.03%	2.56%	1.61%	2.03%	0.44%
2026/05/27	16.1%	13.91%	12.41%	8.88%	5.67%	2.75%	2.83%	2.11%	1.65%	0.46%
2026/05/28	17.9%	17.84%	12.21%	7.08%	5.55%	3.1%	3.42%	1.83%	1%	0.49%
2026/05/29	17.74%	16.78%	13.96%	9.9%	5.2%	3.38%	2.58%	2.62%	0.76%	0.58%
2026/05/30	25.38%	15.58%	13.16%	7.99%	5.24%	2.25%	3.26%	1.9%	0.73%	0.74%
2026/05/31	22.32%	16.18%	11.7%	9.48%	4.7%	3.84%	3.39%	2.21%	0.78%	0.76%

highspeedinternet.com
xfinity.com
spectrum.com
att.com
t-mobile.com
xfinityspecial.com
starlink.com
frontier.com
cox.com
verizon.com

In May 2026, highspeedinternet.com saw fluctuating impressions, peaking at 25.38% on the 30th. Xfinity.com maintained a steady presence, while spectrum.com experienced a decline. The month concluded with highspeedinternet.com leading the share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month

1
GFiber, formerly Google Fiber - Check availability now https://fiber.google.com
Go fast in every direction with fiber optic internet speeds up to 8 gigabits per second. GFiber provides award-winning internet without contracts, equipment fees, or data caps.
2
Internet Speed Test https://www.highspeedinternet.com
Check Your Speed in Seconds — 1. Check Your Speed 2. Compare Your Options 3. Pick the Best Provider. Do You Have the Fastest Wi-Fi in Your Neighborhood? Search for the Best Plan Now. See What Speed you Need.
3
Spectrum Official Site - Fast Speeds You Can Depend On https://www.spectrum.com
Enjoy Spectrum Fiber-Powered Internet 24/7 with Reliable Speeds, Even at Peak Times. Fast...
4
T-Mobile® Home Internet https://www.t-mobile.com
Check Your Home's Eligibility — Rate guarantee excl like tax/fees apply. $35 w/ qual plan, voice line & AutoPay. See more. Plus, get...
5
Verizon Fios Home Internet | Ray-Ban Meta glasses Included https://www.verizon.com › fios › internet
Switch & get Ray-Ban Meta glasses (Gen 1) included w/ Fios 1 Gig. Up to $299. Terms apply. Moving? Checking for coverage in your area. Easy to switch w/ flexible install times. Reliable Speed.

In the competitive world of broadband services, top advertisers like GFiber, Spectrum, and Verizon Fios captivate with promises of speed and reliability. GFiber highlights its 8-gigabit speeds and no-contract policy, while Verizon entices with Ray-Ban Meta glasses. Spectrum assures dependable speeds, even during peak times.

Frequently Asked Questions

Why is the US Telecommunications Broadband Services May 2026 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Broadband Services May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Broadband Services May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Broadband Services May 2026 Report?

The US Telecommunications Broadband Services May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Broadband Services May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Broadband Services May 2026 Report for?

The US Telecommunications Broadband Services May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Competitor Count for US Telecommunications Broadband Services

Market Loss & Market Gains for US Telecommunications Broadband Services

US Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Frequently Asked Questions

Why is the US Telecommunications Broadband Services May 2026 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services May 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Broadband Services May 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Broadband Services May 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Broadband Services

AUS Broadband Services