US Telecommunications Broadband Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.6904203985
71.3095796015
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 31%
Navigational 14%
Seasonal 0%
Local 6%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spectrum.com 27.77
xfinity.com 26.56
t-mobile.com 12.78
att.com 7.34
cox.com 3.89
verizon.com 3.59
frontier.com 2.71
highspeedinternet.com 2.38
optimum.com 2.05
quantumfiber.com 1.94
others 8.99
  • spectrum.com - 27.77%
  • xfinity.com - 26.56%
  • t-mobile.com - 12.78%
  • att.com - 7.34%
  • cox.com - 3.89%
  • verizon.com - 3.59%
  • frontier.com - 2.71%
  • highspeedinternet.com - 2.38%
  • optimum.com - 2.05%
  • quantumfiber.com - 1.94%
  • others - 8.99%

Copyright © Adthena. All rights reserved.

Spectrum.com leads with 27.77% click share, closely followed by Xfinity.com at 26.56%. T-Mobile.com holds 12.78%, while ‘others’ collectively capture 8.99%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date xfinity.com spectrum.com att.com t-mobile.com verizon.com highspeedinternet.com quantumfiber.com cox.com frontier.com optimum.com
2026/04/01 26.48% 18.26% 10.25% 11.76% 4.48% 2.53% 2.13% 3.62% 2.97% 2.61%
2026/04/02 25.13% 17% 9.17% 10.51% 4.93% 1.91% 3.25% 3.65% 4% 1.5%
2026/04/03 24.1% 18.4% 10.1% 10.49% 5.9% 2.49% 2.41% 3.35% 3.25% 1.9%
2026/04/04 24.46% 19.27% 12.14% 10.14% 4.92% 1.9% 2.31% 3.74% 3.1% 1.75%
2026/04/05 24.35% 20.2% 12.1% 9.6% 5.02% 4.06% 2.89% 3.27% 2.53% 1.72%
2026/04/06 24.7% 17.42% 11.68% 9.8% 5.24% 3.06% 2.53% 3.47% 2.07% 1.73%
2026/04/07 23.74% 20.81% 9.75% 10.03% 5.37% 3.59% 2.3% 3.82% 2.56% 1.54%
2026/04/08 16.11% 23.78% 13.61% 11.02% 5.53% 2.84% 2.11% 3.6% 2.33% 1.95%
2026/04/09 22.95% 19.88% 11.88% 9.35% 4.95% 3.21% 2.7% 3.43% 2.49% 1.58%
2026/04/10 22.65% 21.62% 11.77% 10.33% 6.22% 3.78% 1.87% 3.22% 2.04% 1.53%
2026/04/11 26.6% 21.8% 10.31% 9.84% 5.2% 2.31% 2.46% 3.44% 2.24% 2.04%
2026/04/12 25.25% 20.41% 12.13% 9.99% 5.2% 1.63% 3.14% 4.19% 2.06% 2.11%
2026/04/13 24.33% 18.11% 11.29% 9.29% 7.06% 3.31% 1.76% 3.48% 2.84% 2.11%
2026/04/14 23.15% 17.75% 10.38% 8.99% 8.21% 6.09% 2.13% 3.72% 3.03% 1.74%
2026/04/15 23.53% 20.04% 10.47% 8.92% 5.9% 5.08% 2.36% 2.97% 3.3% 2.15%
2026/04/16 24.49% 19.43% 12.25% 8.37% 5.01% 5.8% 2.39% 3.42% 2.25% 1.88%
2026/04/17 23.74% 20.33% 14.6% 10.49% 5.65% 0.9% 2.62% 3.46% 2.94% 2.66%
2026/04/18 27.18% 22.67% 12.27% 8.79% 6.41% 0.82% 2.36% 2.5% 2.61% 2.56%
2026/04/19 24.87% 20.88% 12.15% 9.11% 5.32% 2.39% 3.54% 4.13% 2.34% 2.33%
2026/04/20 25.06% 19.3% 11.87% 8.56% 5.31% 2.25% 2.59% 4.19% 2.65% 2.14%
2026/04/21 24.59% 19.25% 12.57% 8.12% 6.26% 3.49% 2.04% 3.38% 2.64% 2.09%
2026/04/22 25.08% 19.98% 13.02% 7.88% 4.88% 2.99% 2.52% 3.58% 2.48% 1.8%
2026/04/23 24.29% 18.46% 12.34% 7.99% 6.38% 3.11% 3.1% 3.86% 2.73% 1.96%
2026/04/24 25.18% 19.06% 11.3% 9.2% 5.6% 3.01% 2.95% 3.98% 3.28% 2.05%
2026/04/25 24.87% 20.06% 9.36% 9.52% 5.9% 3.92% 3.17% 3.68% 2.95% 1.94%
2026/04/26 25.91% 20.63% 10.08% 8.83% 6.31% 6.41% 2.45% 2.52% 2.82% 2.11%
2026/04/27 23.78% 19.59% 12.13% 9.41% 5.61% 2.27% 2.68% 3.68% 3.13% 1.98%
2026/04/28 24.48% 18.42% 9.99% 9.07% 6.8% 4.81% 2.38% 3.47% 2.45% 2.02%
2026/04/29 22.23% 18.52% 10.8% 9.39% 7.7% 5.05% 2.39% 3.55% 1.73% 1.78%
2026/04/30 24.43% 15.37% 12.63% 9.16% 6.86% 4.07% 3.43% 3.35% 2.96% 1.66%
  • xfinity.com
  • spectrum.com
  • att.com
  • t-mobile.com
  • verizon.com
  • highspeedinternet.com
  • quantumfiber.com
  • cox.com
  • frontier.com
  • optimum.com

Copyright © Adthena. All rights reserved.

April saw Xfinity’s dominance fluctuate, peaking mid-month. Spectrum and AT&T showed resilience, while T-Mobile’s share dipped. Verizon and HighSpeedInternet experienced notable gains. The month concluded with Xfinity leading.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 221
2026/04/02 218
2026/04/03 224
2026/04/04 216
2026/04/05 217
2026/04/06 246
2026/04/07 244
2026/04/08 231
2026/04/09 223
2026/04/10 234
2026/04/11 205
2026/04/12 207
2026/04/13 236
2026/04/14 215
2026/04/15 229
2026/04/16 214
2026/04/17 220
2026/04/18 198
2026/04/19 202
2026/04/20 220
2026/04/21 224
2026/04/22 223
2026/04/23 210
2026/04/24 204
2026/04/25 194
2026/04/26 203
2026/04/27 207
2026/04/28 206
2026/04/29 213
2026/04/30 211

Copyright © Adthena. All rights reserved.

April began with 221 advertisers, fluctuating throughout the month. Peaks on April 6th (246) and April 13th (236) contrasted with a low on April 25th (194). The month concluded with 211 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xfinity.com 1.8%
att.com 0.35%
cox.com 0.24%
optimum.com 0.23%
verizon.com 0.13%
starlink.com -0.18%
spectrumspecial.com -0.21%
t-mobile.com -0.48%
highspeedinternet.com -0.58%
spectrum.com -1.37%

Copyright © Adthena. All rights reserved.

Xfinity.com surged with a 1.80 increase, while spectrum.com dropped by 1.37. Other notable gains include att.com at 0.35 and cox.com at 0.24.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date xfinity.com spectrum.com att.com verizon.com t-mobile.com highspeedinternet.com cox.com frontier.com starlink.com optimum.com
2026/04/01 20.09% 20.16% 7.4% 4.69% 8.22% 7.31% 2.88% 2.26% 1.62% 2.87%
2026/04/02 19.14% 19.79% 7.19% 6.53% 6.65% 4.15% 3.32% 2.94% 1.19% 1.4%
2026/04/03 18.98% 19.33% 8.26% 6.31% 7.43% 2.93% 2.81% 2.53% 2.21% 1.88%
2026/04/04 19.06% 25.7% 9.09% 4.56% 6.69% 2.49% 3.16% 2.26% 3% 1.59%
2026/04/05 20.58% 23.87% 8.76% 4.9% 5.37% 10.36% 2.6% 1.58% 2.8% 1.38%
2026/04/06 20.67% 17.74% 9.82% 4.78% 6.23% 4.67% 3.51% 1.45% 2.24% 1.69%
2026/04/07 21.22% 20.94% 8.18% 5.87% 6.23% 3.24% 3.12% 1.98% 3.49% 1.58%
2026/04/08 11.68% 27.06% 9.62% 5.93% 7.1% 5.22% 2.88% 1.76% 4.16% 1.92%
2026/04/09 18.18% 21.31% 8.93% 6.28% 5.56% 5.88% 2.85% 1.73% 3.67% 1.41%
2026/04/10 17.32% 22.16% 8.87% 6.85% 6.47% 8.54% 2.61% 1.61% 3.83% 1.39%
2026/04/11 20.7% 23.14% 7.58% 5.5% 5.8% 6.06% 2.94% 1.68% 3.18% 1.89%
2026/04/12 20.02% 21.74% 9.83% 5.4% 6.74% 2.16% 3.42% 1.58% 5.3% 2.14%
2026/04/13 18.92% 17.95% 8.91% 8.52% 5.47% 5.78% 2.61% 2.07% 5.03% 2.03%
2026/04/14 17.76% 17.78% 6.9% 12.36% 5.29% 8.98% 3.03% 2.29% 3.12% 1.61%
2026/04/15 23.76% 19.15% 6.5% 9.47% 5.33% 5.01% 2.84% 2.3% 2.73% 1.89%
2026/04/16 17.24% 23.16% 8.76% 4.86% 4.58% 11.04% 2.52% 1.48% 2.83% 1.6%
2026/04/17 18.69% 24.51% 10.99% 6.68% 6.43% 1.53% 2.94% 2.19% 3.67% 2.63%
2026/04/18 18.15% 32.5% 9.21% 6.83% 4.89% 0.75% 2.02% 1.59% 4.01% 2.63%
2026/04/19 18.22% 23.46% 9.53% 6.15% 5.96% 4.88% 3.81% 1.76% 3.19% 2.49%
2026/04/20 20.01% 20.42% 9.25% 6.52% 5.51% 1.81% 4.3% 2.01% 2.69% 2.13%
2026/04/21 17.45% 21.37% 8.89% 6.65% 4.69% 7.17% 2.97% 2.08% 2.88% 2%
2026/04/22 17.66% 23.59% 9.19% 5.31% 4.49% 6.97% 2.61% 1.8% 2.53% 1.64%
2026/04/23 17.43% 24.48% 9.3% 6.93% 5.08% 4.97% 2.91% 1.88% 2.39% 1.91%
2026/04/24 20.69% 19.75% 8.77% 6.78% 6.07% 4.71% 3.47% 2.53% 2.9% 2.04%
2026/04/25 19.33% 20.34% 7.19% 7.18% 6.35% 5.7% 2.93% 2.34% 3.75% 1.93%
2026/04/26 20.54% 21.35% 7.25% 7.7% 5.39% 9.96% 2.05% 2.12% 2.8% 2.06%
2026/04/27 18.2% 20.75% 8.73% 9.07% 6.09% 2.33% 3.35% 2.38% 3% 1.97%
2026/04/28 18.67% 19.11% 8.22% 9.3% 5.98% 6.01% 2.6% 1.96% 2.88% 1.92%
2026/04/29 17.01% 20.42% 8.85% 8.47% 5.97% 6.35% 2.74% 1.34% 2.47% 1.61%
2026/04/30 20.85% 16.62% 10.53% 8.41% 5.73% 3.79% 2.66% 2.63% 2.24% 1.71%
  • xfinity.com
  • spectrum.com
  • att.com
  • verizon.com
  • t-mobile.com
  • highspeedinternet.com
  • cox.com
  • frontier.com
  • starlink.com
  • optimum.com

Copyright © Adthena. All rights reserved.

April saw Xfinity’s impression share fluctuate, peaking at 23.76% mid-month. Spectrum dominated with a high of 32.5% on April 18. AT&T and Verizon showed steady growth, while T-Mobile and others remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month
  1. 1
    Internet Speed Test https://www.highspeedinternet.com

    Check Your Speed in Seconds — Do You Have the Fastest Wi-Fi in Your Neighborhood? Search for the Best Plan Now. 1. Check Your Speed 2. Compare Your Options 3. Pick...

  2. 2
    Spectrum Official Site https://www.spectrum.com

    Spectrum Internet® Offers — Spectrum Fiber-Powered Internet Starting at $30/Mo. Learn More and Shop Deals Today. Fast...

  3. 3
    T-Mobile® Home Internet https://www.t-mobile.com

    Check Your Home's Eligibility — Rate guaratnee excl like tax/fees apply. $35 w/ qual plan, voice line & AutoPay. See more. Plus, get...

  4. 4
    Verizon Fios Home Internet - Fast Internet for $20/mo https://www.verizon.com › fios › internet

    Check Availability for Fios Internet starting at $20/mo. w/ Verizon mobile, Order Now*

  5. 5
    Xfinity Internet Service - Explore Speeds and Prices https://www.xfinity.com › internet › deals

    Get the most reliable, fiber-powered WiFi with Xfinity 5-Year Price Guarantee. Shop now!

Copyright © Adthena. All rights reserved.

In the competitive world of broadband services, top advertisers like HighSpeedInternet, Spectrum, T-Mobile, Verizon, and Xfinity captivate audiences with promises of speed, affordability, and reliability. Their ads emphasize quick speed checks, enticing price points, and fiber-powered connections, appealing to consumers’ desire for fast and dependable internet.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports