Share of Clicks for top 10 US Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| xfinity.com | 39.55 |
| spectrum.com | 22.16 |
| t-mobile.com | 9.74 |
| att.com | 9.26 |
| cox.com | 3.04 |
| highspeedinternet.com | 2.78 |
| verizon.com | 2.46 |
| optimum.com | 2.14 |
| frontier.com | 1.64 |
| fiber.google.com | 1.17 |
| others | 6.06 |
- xfinity.com - 39.55%
- spectrum.com - 22.16%
- t-mobile.com - 9.74%
- att.com - 9.26%
- cox.com - 3.04%
- highspeedinternet.com - 2.78%
- verizon.com - 2.46%
- optimum.com - 2.14%
- frontier.com - 1.64%
- fiber.google.com - 1.17%
- others - 6.06%
Copyright © Adthena. All rights reserved.
Xfinity.com leads with 39.55% click share, followed by Spectrum.com at 22.16%. T-Mobile.com and ATT.com trail with 9.74% and 9.26%, respectively. Others collectively hold 6.06%.
Share of Spend for the top 10 US Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | xfinity.com | spectrum.com | att.com | t-mobile.com | verizon.com | highspeedinternet.com | cox.com | optimum.com | frontier.com | quantumfiber.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 44.83% | 10.23% | 11.49% | 6.48% | 3.09% | 4.69% | 2.4% | 2.47% | 1.35% | 1.05% |
| 2026/08/02 | 51.02% | 9.25% | 10.95% | 6.19% | 2.78% | 2.98% | 1.96% | 1.28% | 1.37% | 1.24% |
| 2026/08/03 | 50.43% | 8.94% | 8.76% | 7.37% | 2.61% | 4.95% | 1.97% | 2.41% | 1.54% | 1.13% |
| 2026/08/04 | 47.49% | 7.75% | 9.93% | 6.46% | 2.93% | 7.86% | 1.93% | 1.87% | 1.54% | 0.94% |
| 2026/08/05 | 26.33% | 14.31% | 16.44% | 8.64% | 4.35% | 5.97% | 2.47% | 3.51% | 1.73% | 1.76% |
| 2026/08/06 | 27.84% | 15.88% | 16.22% | 9.55% | 4.16% | 4.73% | 2.71% | 2.72% | 1.22% | 1.68% |
| 2026/08/07 | 20.07% | 17.94% | 16.65% | 12.81% | 4.2% | 5.47% | 2.75% | 1.62% | 1.75% | 1.84% |
| 2026/08/08 | 21.68% | 18.92% | 17.83% | 11.97% | 3.86% | 4.71% | 2.74% | 2.49% | 2.07% | 1.28% |
| 2026/08/09 | 20.21% | 17.91% | 18.57% | 14.54% | 4.39% | 2.96% | 2.02% | 1.9% | 2.07% | 2.28% |
| 2026/08/10 | 25.12% | 15.71% | 14.55% | 8.74% | 3.36% | 7.19% | 3.04% | 2.26% | 1.91% | 1.43% |
| 2026/08/11 | 24.88% | 15.47% | 15.93% | 10.27% | 4.37% | 3.67% | 3.15% | 2.97% | 1.49% | 1.98% |
| 2026/08/12 | 24.02% | 17.21% | 14.29% | 12.1% | 3.2% | 3.31% | 2.97% | 2.32% | 1.33% | 1.91% |
| 2026/08/13 | 24% | 17.37% | 15.13% | 11.92% | 3.69% | 2.31% | 3.17% | 2.79% | 2.15% | 2.04% |
| 2026/08/14 | 25.14% | 15.76% | 15.47% | 9.86% | 3.74% | 3.92% | 2.48% | 2.87% | 1.47% | 2.52% |
| 2026/08/15 | 22.18% | 16.69% | 15.93% | 11.64% | 3.47% | 2.78% | 2.91% | 4% | 1.89% | 2.03% |
| 2026/08/16 | 26.41% | 16.05% | 14.54% | 11.39% | 4.17% | 1.93% | 2.96% | 3.61% | 1.76% | 2.02% |
| 2026/08/17 | 24.13% | 17.96% | 13.92% | 10.46% | 3.93% | 1.14% | 3.1% | 3.54% | 1.89% | 2.07% |
| 2026/08/18 | 23.51% | 18.71% | 15.44% | 12.3% | 3.74% | 3.76% | 2.39% | 2.04% | 1.14% | 1.24% |
| 2026/08/19 | 25.68% | 17.56% | 15.29% | 13.24% | 3.81% | 2.02% | 2.85% | 2.34% | 1.87% | 1.29% |
| 2026/08/20 | 23.52% | 16.52% | 14.28% | 11.23% | 4.58% | 2.44% | 2.46% | 3.49% | 2.16% | 2.14% |
| 2026/08/21 | 24.45% | 16.41% | 13.59% | 11.45% | 4.11% | 4.68% | 2.62% | 3.39% | 1.7% | 1.77% |
| 2026/08/22 | 26.24% | 15% | 15.49% | 9.85% | 5.6% | 3.02% | 3.27% | 3.66% | 1.65% | 1.91% |
| 2026/08/23 | 24.12% | 15.14% | 13.24% | 10.04% | 6.05% | 3.1% | 3.08% | 2.99% | 2.01% | 1.37% |
| 2026/08/24 | 25.54% | 16.5% | 14.16% | 8.66% | 6.92% | 1.64% | 3.42% | 3.48% | 3.13% | 1.46% |
| 2026/08/25 | 25.76% | 15.23% | 14.44% | 10.28% | 5.7% | 1.38% | 3.62% | 3.54% | 2.04% | 1.7% |
| 2026/08/26 | 26.62% | 15.21% | 14.79% | 9.84% | 5.98% | 1.14% | 3.92% | 3.34% | 1.46% | 2.19% |
| 2026/08/27 | 24.79% | 15.79% | 15.43% | 10.37% | 6.14% | 1.94% | 3.75% | 3.61% | 1.78% | 2.22% |
| 2026/08/28 | 26.27% | 14.55% | 15.74% | 8.96% | 5.33% | 2.47% | 3.5% | 3.39% | 2.11% | 2.1% |
| 2026/08/29 | 23.78% | 15.19% | 14.23% | 9.42% | 5.66% | 3.54% | 3.22% | 2.7% | 2.03% | 1.98% |
| 2026/08/30 | 25.95% | 15.69% | 15.92% | 9.56% | 5.64% | 4.29% | 3.8% | 3.09% | 2.14% | 1.84% |
| 2026/08/31 | 21.43% | 17.76% | 16.81% | 7.32% | 5.15% | 3.79% | 2.97% | 2.9% | 2.72% | 2.03% |
- xfinity.com
- spectrum.com
- att.com
- t-mobile.com
- verizon.com
- highspeedinternet.com
- cox.com
- optimum.com
- frontier.com
- quantumfiber.com
Copyright © Adthena. All rights reserved.
In August 2026, Xfinity’s PPC spend share started strong at 44.83%, peaking at 51.02% before declining to 21.43%. Spectrum and AT&T saw steady increases, while T-Mobile and Verizon fluctuated. The month ended with Xfinity leading, despite a significant drop.
Competitor Count for US Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 206 |
| 2026/08/02 | 221 |
| 2026/08/03 | 201 |
| 2026/08/04 | 217 |
| 2026/08/05 | 193 |
| 2026/08/06 | 198 |
| 2026/08/07 | 189 |
| 2026/08/08 | 163 |
| 2026/08/09 | 173 |
| 2026/08/10 | 189 |
| 2026/08/11 | 189 |
| 2026/08/12 | 188 |
| 2026/08/13 | 186 |
| 2026/08/14 | 183 |
| 2026/08/15 | 181 |
| 2026/08/16 | 172 |
| 2026/08/17 | 175 |
| 2026/08/18 | 171 |
| 2026/08/19 | 167 |
| 2026/08/20 | 177 |
| 2026/08/21 | 178 |
| 2026/08/22 | 168 |
| 2026/08/23 | 161 |
| 2026/08/24 | 168 |
| 2026/08/25 | 175 |
| 2026/08/26 | 165 |
| 2026/08/27 | 172 |
| 2026/08/28 | 185 |
| 2026/08/29 | 203 |
| 2026/08/30 | 189 |
| 2026/08/31 | 203 |
Copyright © Adthena. All rights reserved.
August began with 206 advertisers, peaking at 221 on the 2nd. A decline followed, reaching a low of 161 on the 23rd. The month concluded with a resurgence to 203 advertisers.
