Share of Clicks for top 10 US Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| spectrum.com | 27.77 |
| xfinity.com | 26.56 |
| t-mobile.com | 12.78 |
| att.com | 7.34 |
| cox.com | 3.89 |
| verizon.com | 3.59 |
| frontier.com | 2.71 |
| highspeedinternet.com | 2.38 |
| optimum.com | 2.05 |
| quantumfiber.com | 1.94 |
| others | 8.99 |
- spectrum.com - 27.77%
- xfinity.com - 26.56%
- t-mobile.com - 12.78%
- att.com - 7.34%
- cox.com - 3.89%
- verizon.com - 3.59%
- frontier.com - 2.71%
- highspeedinternet.com - 2.38%
- optimum.com - 2.05%
- quantumfiber.com - 1.94%
- others - 8.99%
Copyright © Adthena. All rights reserved.
Spectrum.com leads with 27.77% click share, closely followed by Xfinity.com at 26.56%. T-Mobile.com holds 12.78%, while ‘others’ collectively capture 8.99%.
Share of Spend for the top 10 US Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | xfinity.com | spectrum.com | att.com | t-mobile.com | verizon.com | highspeedinternet.com | quantumfiber.com | cox.com | frontier.com | optimum.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 26.48% | 18.26% | 10.25% | 11.76% | 4.48% | 2.53% | 2.13% | 3.62% | 2.97% | 2.61% |
| 2026/04/02 | 25.13% | 17% | 9.17% | 10.51% | 4.93% | 1.91% | 3.25% | 3.65% | 4% | 1.5% |
| 2026/04/03 | 24.1% | 18.4% | 10.1% | 10.49% | 5.9% | 2.49% | 2.41% | 3.35% | 3.25% | 1.9% |
| 2026/04/04 | 24.46% | 19.27% | 12.14% | 10.14% | 4.92% | 1.9% | 2.31% | 3.74% | 3.1% | 1.75% |
| 2026/04/05 | 24.35% | 20.2% | 12.1% | 9.6% | 5.02% | 4.06% | 2.89% | 3.27% | 2.53% | 1.72% |
| 2026/04/06 | 24.7% | 17.42% | 11.68% | 9.8% | 5.24% | 3.06% | 2.53% | 3.47% | 2.07% | 1.73% |
| 2026/04/07 | 23.74% | 20.81% | 9.75% | 10.03% | 5.37% | 3.59% | 2.3% | 3.82% | 2.56% | 1.54% |
| 2026/04/08 | 16.11% | 23.78% | 13.61% | 11.02% | 5.53% | 2.84% | 2.11% | 3.6% | 2.33% | 1.95% |
| 2026/04/09 | 22.95% | 19.88% | 11.88% | 9.35% | 4.95% | 3.21% | 2.7% | 3.43% | 2.49% | 1.58% |
| 2026/04/10 | 22.65% | 21.62% | 11.77% | 10.33% | 6.22% | 3.78% | 1.87% | 3.22% | 2.04% | 1.53% |
| 2026/04/11 | 26.6% | 21.8% | 10.31% | 9.84% | 5.2% | 2.31% | 2.46% | 3.44% | 2.24% | 2.04% |
| 2026/04/12 | 25.25% | 20.41% | 12.13% | 9.99% | 5.2% | 1.63% | 3.14% | 4.19% | 2.06% | 2.11% |
| 2026/04/13 | 24.33% | 18.11% | 11.29% | 9.29% | 7.06% | 3.31% | 1.76% | 3.48% | 2.84% | 2.11% |
| 2026/04/14 | 23.15% | 17.75% | 10.38% | 8.99% | 8.21% | 6.09% | 2.13% | 3.72% | 3.03% | 1.74% |
| 2026/04/15 | 23.53% | 20.04% | 10.47% | 8.92% | 5.9% | 5.08% | 2.36% | 2.97% | 3.3% | 2.15% |
| 2026/04/16 | 24.49% | 19.43% | 12.25% | 8.37% | 5.01% | 5.8% | 2.39% | 3.42% | 2.25% | 1.88% |
| 2026/04/17 | 23.74% | 20.33% | 14.6% | 10.49% | 5.65% | 0.9% | 2.62% | 3.46% | 2.94% | 2.66% |
| 2026/04/18 | 27.18% | 22.67% | 12.27% | 8.79% | 6.41% | 0.82% | 2.36% | 2.5% | 2.61% | 2.56% |
| 2026/04/19 | 24.87% | 20.88% | 12.15% | 9.11% | 5.32% | 2.39% | 3.54% | 4.13% | 2.34% | 2.33% |
| 2026/04/20 | 25.06% | 19.3% | 11.87% | 8.56% | 5.31% | 2.25% | 2.59% | 4.19% | 2.65% | 2.14% |
| 2026/04/21 | 24.59% | 19.25% | 12.57% | 8.12% | 6.26% | 3.49% | 2.04% | 3.38% | 2.64% | 2.09% |
| 2026/04/22 | 25.08% | 19.98% | 13.02% | 7.88% | 4.88% | 2.99% | 2.52% | 3.58% | 2.48% | 1.8% |
| 2026/04/23 | 24.29% | 18.46% | 12.34% | 7.99% | 6.38% | 3.11% | 3.1% | 3.86% | 2.73% | 1.96% |
| 2026/04/24 | 25.18% | 19.06% | 11.3% | 9.2% | 5.6% | 3.01% | 2.95% | 3.98% | 3.28% | 2.05% |
| 2026/04/25 | 24.87% | 20.06% | 9.36% | 9.52% | 5.9% | 3.92% | 3.17% | 3.68% | 2.95% | 1.94% |
| 2026/04/26 | 25.91% | 20.63% | 10.08% | 8.83% | 6.31% | 6.41% | 2.45% | 2.52% | 2.82% | 2.11% |
| 2026/04/27 | 23.78% | 19.59% | 12.13% | 9.41% | 5.61% | 2.27% | 2.68% | 3.68% | 3.13% | 1.98% |
| 2026/04/28 | 24.48% | 18.42% | 9.99% | 9.07% | 6.8% | 4.81% | 2.38% | 3.47% | 2.45% | 2.02% |
| 2026/04/29 | 22.23% | 18.52% | 10.8% | 9.39% | 7.7% | 5.05% | 2.39% | 3.55% | 1.73% | 1.78% |
| 2026/04/30 | 24.43% | 15.37% | 12.63% | 9.16% | 6.86% | 4.07% | 3.43% | 3.35% | 2.96% | 1.66% |
- xfinity.com
- spectrum.com
- att.com
- t-mobile.com
- verizon.com
- highspeedinternet.com
- quantumfiber.com
- cox.com
- frontier.com
- optimum.com
Copyright © Adthena. All rights reserved.
April saw Xfinity’s spend share fluctuate, peaking mid-month. Spectrum’s share rose early, then dipped. AT&T and T-Mobile showed minor variations, while Verizon’s share increased steadily. Highspeedinternet and Quantumfiber had sporadic changes. Cox and Frontier remained stable, with Optimum’s share declining.
Competitor Count for US Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 221 |
| 2026/04/02 | 218 |
| 2026/04/03 | 224 |
| 2026/04/04 | 216 |
| 2026/04/05 | 217 |
| 2026/04/06 | 246 |
| 2026/04/07 | 244 |
| 2026/04/08 | 231 |
| 2026/04/09 | 223 |
| 2026/04/10 | 234 |
| 2026/04/11 | 205 |
| 2026/04/12 | 207 |
| 2026/04/13 | 236 |
| 2026/04/14 | 215 |
| 2026/04/15 | 229 |
| 2026/04/16 | 214 |
| 2026/04/17 | 220 |
| 2026/04/18 | 198 |
| 2026/04/19 | 202 |
| 2026/04/20 | 220 |
| 2026/04/21 | 224 |
| 2026/04/22 | 223 |
| 2026/04/23 | 210 |
| 2026/04/24 | 204 |
| 2026/04/25 | 194 |
| 2026/04/26 | 203 |
| 2026/04/27 | 207 |
| 2026/04/28 | 206 |
| 2026/04/29 | 213 |
| 2026/04/30 | 211 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 246 on April 6, then gradually declining to 211 by month’s end.
