US Telecommunications Broadband Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.6611579799
55.3388420201
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 22%
Navigational 18%
Seasonal 0%
Local 9%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
xfinity.com 40.67
spectrum.com 18.13
t-mobile.com 9.81
att.com 9.48
highspeedinternet.com 4.1
cox.com 3.14
verizon.com 2.04
frontier.com 1.95
optimum.com 1.58
fiber.google.com 0.9
others 8.2
  • xfinity.com - 40.67%
  • spectrum.com - 18.13%
  • t-mobile.com - 9.81%
  • att.com - 9.48%
  • highspeedinternet.com - 4.1%
  • cox.com - 3.14%
  • verizon.com - 2.04%
  • frontier.com - 1.95%
  • optimum.com - 1.58%
  • fiber.google.com - 0.9%
  • others - 8.2%

Copyright © Adthena. All rights reserved.

Xfinity.com dominates with 40.67% click share, followed by Spectrum.com at 18.13%. T-Mobile.com and AT&T.com trail with 9.81% and 9.48%, respectively. Others collectively hold 8.20%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date xfinity.com att.com spectrum.com t-mobile.com highspeedinternet.com verizon.com cox.com frontier.com spectrumspecial.com att-promotions.com
2026/07/01 21.64% 12.48% 17.95% 8.93% 3.77% 5.02% 2.37% 2.55% 4.15% 3.44%
2026/07/02 18.28% 11.89% 15.56% 8.25% 5.85% 5.72% 3.57% 3.24% 4.77% 3.92%
2026/07/03 17.37% 13.76% 16.93% 8.16% 5.47% 4.27% 4.06% 2.89% 4.04% 2.72%
2026/07/04 17.6% 12.29% 17.03% 10.65% 5.87% 5.78% 4.49% 1.85% 2.29% 2.82%
2026/07/05 17.37% 11.57% 16.5% 9.47% 10.13% 5.65% 4.56% 1.62% 2.6% 2.45%
2026/07/06 16.31% 11.88% 18.53% 9.02% 7.97% 4.51% 3.61% 2.06% 5.4% 2.79%
2026/07/07 16.3% 11.08% 15.48% 9.6% 8.84% 4.97% 3.56% 2.11% 4.07% 3.16%
2026/07/08 16.85% 12.1% 18.63% 9.4% 6.5% 4.68% 4.23% 2.55% 4.58% 2.53%
2026/07/09 15.41% 12.49% 19.26% 12.81% 6.85% 3.45% 3.64% 2.93% 4.75% 2.28%
2026/07/10 15.74% 17.02% 15.25% 11.77% 6.53% 3.3% 3.89% 2.92% 3.11% 2.58%
2026/07/11 14.33% 14.26% 18.49% 11.74% 6.81% 3.71% 4.23% 3.69% 1.95% 1.48%
2026/07/12 14.54% 17.82% 17.05% 11.71% 7.32% 4% 4.02% 3.09% 1.63% 1.86%
2026/07/13 16.91% 18.29% 18.48% 10.01% 5.18% 3.51% 3.86% 2.4% 2.51% 2.37%
2026/07/14 17.11% 17.69% 20.66% 9.89% 5.95% 3.4% 3.48% 2.43% 2.24% 2.76%
2026/07/15 17.36% 18.11% 15.71% 11.04% 7.36% 2.8% 3.18% 2.65% 3.17% 2.97%
2026/07/16 17.53% 18.72% 13.91% 12.57% 7.6% 2.62% 4.04% 2.48% 2.93% 2.75%
2026/07/17 16.51% 18.48% 17.45% 11.84% 7.88% 3.16% 3.55% 2.27% 2.59% 1.87%
2026/07/18 15.92% 19.3% 15.87% 13.63% 5.04% 3.9% 4.04% 2.43% 2.32% 2.41%
2026/07/19 16.66% 20.15% 15.4% 13.05% 7.08% 2.51% 3.42% 2.49% 2.03% 2.59%
2026/07/20 15.66% 19.93% 14.04% 13.96% 5.96% 2.1% 3.06% 3.26% 3.58% 2.35%
2026/07/21 17.06% 17.63% 20.6% 9.86% 5.94% 3.39% 3.46% 2.42% 2.24% 2.76%
2026/07/22 44.9% 11.95% 10.01% 7.33% 3.88% 2.84% 2.43% 1.48% 1.82% 1.46%
2026/07/23 47.04% 11.18% 9.42% 6.51% 3.81% 2.74% 2.1% 2.42% 1.5% 1.42%
2026/07/24 50.33% 9.46% 9.58% 6.17% 3.18% 2.78% 1.91% 1.76% 1.67% 1.26%
2026/07/25 46.47% 10.47% 10.15% 5.86% 4.65% 3.23% 2.08% 2.05% 1.62% 1.25%
2026/07/26 48.58% 10.5% 9.53% 5.76% 4.67% 2.82% 2% 1.67% 1.33% 1.31%
2026/07/27 40.16% 13.66% 9.19% 5.94% 5.31% 3.01% 2.62% 1.89% 1.95% 1.44%
2026/07/28 43.43% 11.41% 8.92% 6.05% 5.69% 2.79% 2.12% 1.27% 1.98% 1.83%
2026/07/29 46.1% 11.65% 7.79% 6.15% 5.1% 2.65% 2.08% 1.36% 1.76% 1.75%
2026/07/30 43.19% 12.4% 9.49% 6.07% 4.71% 2.78% 2.01% 1.59% 1.96% 1.33%
2026/07/31 45.89% 11.06% 10.77% 6.25% 4.61% 2.89% 2.13% 1.46% 1.39% 1.26%
  • xfinity.com
  • att.com
  • spectrum.com
  • t-mobile.com
  • highspeedinternet.com
  • verizon.com
  • cox.com
  • frontier.com
  • spectrumspecial.com
  • att-promotions.com

Copyright © Adthena. All rights reserved.

In July 2026, Xfinity’s ad spend surged dramatically mid-month, peaking at 50.33%. Meanwhile, AT&T’s share fluctuated, ending at 11.06%. Spectrum’s spend declined steadily, closing at 10.77%. T-Mobile’s share decreased, finishing at 6.25%.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 221
2026/07/02 214
2026/07/03 215
2026/07/04 215
2026/07/05 213
2026/07/06 226
2026/07/07 231
2026/07/08 225
2026/07/09 215
2026/07/10 212
2026/07/11 209
2026/07/12 209
2026/07/13 222
2026/07/14 210
2026/07/15 210
2026/07/16 212
2026/07/17 210
2026/07/18 205
2026/07/19 210
2026/07/20 205
2026/07/21 210
2026/07/22 230
2026/07/23 237
2026/07/24 242
2026/07/25 242
2026/07/26 240
2026/07/27 229
2026/07/28 231
2026/07/29 224
2026/07/30 216
2026/07/31 217

Copyright © Adthena. All rights reserved.

July began with 221 advertisers, fluctuating throughout the month. Mid-month saw a dip to 205, but a strong recovery led to a peak of 242. The month concluded with 217 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xfinity.com 28.84%
inmyarea.com 0.09%
fidiumfiber.com 0.07%
mintmobile.com 0.04%
attspecial.com 0.04%
highspeedinternet.com -2.04%
cox.com -2.1%
att.com -3.47%
t-mobile.com -5.26%
spectrum.com -9.93%

Copyright © Adthena. All rights reserved.

Xfinity.com surged with a 28.84% click share increase, while spectrum.com plummeted by 9.93%. Other notable declines include t-mobile.com at 5.26% and att.com at 3.47%.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date xfinity.com highspeedinternet.com spectrum.com att.com t-mobile.com verizon.com att-promotions.com cox.com spectrumspecial.com xfinityspecial.com
2026/07/01 20.28% 6.69% 17.54% 8.52% 5.77% 6.54% 4.51% 1.96% 2.8% 2.53%
2026/07/02 16.95% 9.31% 13.47% 8.68% 5.68% 7.44% 5.12% 2.68% 3.72% 4.09%
2026/07/03 15.4% 11.37% 16.06% 9.23% 4.94% 5.06% 3.55% 3.04% 3.22% 4.24%
2026/07/04 16.09% 8.85% 15.68% 8.78% 7.6% 6.85% 4.09% 3.42% 1.95% 3.88%
2026/07/05 14.16% 20.79% 14.84% 8.35% 6.09% 5.95% 2.88% 3.22% 2.02% 3.65%
2026/07/06 13.62% 14.19% 18.69% 8.32% 5.27% 4.77% 3.46% 2.7% 5.19% 3.01%
2026/07/07 12.47% 18% 13.4% 7.94% 5.52% 5.57% 4.37% 2.34% 3.01% 3.48%
2026/07/08 15.38% 9.62% 16.08% 9.46% 5.93% 5.58% 3.84% 3.44% 3.83% 3.14%
2026/07/09 14.46% 11.85% 18.43% 8.82% 7.87% 3.29% 3.02% 2.79% 5.88% 2.84%
2026/07/10 14.61% 12.02% 13.85% 10.98% 8.14% 3.66% 3.99% 2.99% 3.29% 2.36%
2026/07/11 11.76% 16.86% 16.61% 7.99% 6.11% 2.96% 1.8% 2.64% 1.05% 1.86%
2026/07/12 14.05% 13.41% 14.66% 12.24% 8.32% 4.07% 2.95% 3.06% 1.02% 3%
2026/07/13 15.89% 6.99% 18.65% 13.17% 7.14% 3.32% 3.55% 3.15% 2.2% 2.12%
2026/07/14 15.39% 11.5% 19.81% 13.14% 7.06% 3.28% 4.26% 2.95% 1.37% 2.21%
2026/07/15 16.04% 14.16% 14.77% 13.32% 6.93% 3.13% 4.21% 2.51% 3.04% 1.52%
2026/07/16 15.33% 19.3% 11.57% 13.6% 7.97% 2.67% 4.39% 2.91% 2.19% 1.24%
2026/07/17 14.7% 21.37% 16.01% 10.98% 8.2% 3.09% 2.63% 2.54% 1.45% 2.2%
2026/07/18 14.55% 11.36% 15.4% 14.41% 9.72% 3.6% 3.79% 2.98% 1.67% 1.87%
2026/07/19 16.15% 14.67% 14.03% 14.28% 8.43% 2.24% 4.36% 2.65% 1.37% 0.62%
2026/07/20 15.39% 13.52% 13.84% 15.15% 9.9% 1.6% 3.6% 2.27% 2.38% 3.49%
2026/07/21 15.39% 11.5% 19.81% 13.14% 7.06% 3.28% 4.26% 2.95% 1.37% 2.21%
2026/07/22 36.64% 8.75% 10.7% 8.73% 5.26% 4.16% 2.26% 1.96% 1.48% 1.94%
2026/07/23 38.24% 7.59% 9.58% 9.09% 5.07% 4.09% 2.12% 1.75% 1.08% 2.02%
2026/07/24 40.5% 6.22% 9.63% 7.76% 4.12% 4.1% 1.96% 1.69% 1.16% 1.3%
2026/07/25 35.65% 12.71% 10.27% 7.85% 3.93% 4.55% 1.84% 1.6% 1.38% 1.88%
2026/07/26 38.03% 11.89% 9.46% 8.45% 3.91% 4.02% 1.87% 1.48% 1.26% 1.93%
2026/07/27 30.84% 11.17% 9.05% 11.78% 3.95% 3.96% 2.07% 1.97% 2.17% 3.17%
2026/07/28 34.01% 12.93% 9.75% 8.6% 3.8% 3.58% 2.63% 1.46% 1.92% 2.33%
2026/07/29 36.06% 12.35% 7.13% 9.27% 4.36% 3.44% 2.53% 1.63% 1.56% 2.5%
2026/07/30 34.08% 11.94% 10.39% 9.33% 4.45% 3.42% 1.96% 1.46% 1.99% 1.44%
2026/07/31 36.49% 14.99% 11.8% 7.81% 3.82% 3.31% 1.96% 1.61% 0.95% 0.48%
  • xfinity.com
  • highspeedinternet.com
  • spectrum.com
  • att.com
  • t-mobile.com
  • verizon.com
  • att-promotions.com
  • cox.com
  • spectrumspecial.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

In July 2026, Xfinity’s impression share surged from 20.28% to 36.49%, peaking mid-month. Highspeedinternet and Spectrum fluctuated, while Verizon and T-Mobile saw declines. The month ended with Xfinity leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month
  1. 1
    GFiber, formerly Google Fiber | Check availability now https://fiber.google.com

    Go fast in every direction with fiber optic internet speeds up to 8 gigabits per second. Get ready for the fast, reliable internet you deserve. Whole home Wi-Fi included. Gigabit speed downloads. Symmetrical upload speeds. Latest Wi-Fi technology.

  2. 2
    Internet Speed Test https://www.highspeedinternet.com

    Check Your Speed in Seconds — 1. Check Your Speed 2. Compare Your Options 3. Pick the Best Provider. Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. See What Speed you Need. Get the Speed You Need. Download & Upload Speeds. Real Customer Reviews. Compare Local Deals.

  3. 3
    Spectrum Official Site https://official.spectrum.com

    Secure Your Home Internet — All Your Favorite Apps & Channels Available in One Place. Stream Instantly With Spectrum.

  4. 4
    T-Mobile® Home Internet - Check Your Home's Eligibility https://www.t-mobile.com

    Sign up for T-Mobile® Home Internet today and get one month on us. Via bill credit; +tax. Plus, get...

  5. 5
    Verizon Fios Home Internet - Fast Internet for $20/mo https://www.verizon.com › fios › internet

    Check Availability for Fios Internet starting at $20/mo. w/ Verizon mobile, Order Now* Check...

Copyright © Adthena. All rights reserved.

In the competitive world of broadband services, Google’s SERP showcases top-performing ads with distinct narratives. GFiber emphasizes speed and reliability, promising up to 8 Gbps with whole-home Wi-Fi. Highspeedinternet.com offers a comprehensive speed test and provider comparison. Spectrum highlights convenience with streaming and app integration. T-Mobile tempts with a free month offer, while Verizon Fios lures with affordability at $20/month. Each ad uniquely targets consumer needs, from speed to cost-effectiveness.

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