US Telecommunications Broadband Services - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.5895943645
65.4104056355
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 30%
Navigational 6%
Seasonal 0%
Local 8%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
xfinity.com 17.44
highspeedinternet.com 12.08
spectrum.com 10.57
t-mobile.com 9.11
att.com 8.87
comcast.com 8.15
verizon.com 5.84
xfinityspecial.com 3.07
cox.com 2.9
att-bundles.com 1.71
others 20.26
  • xfinity.com - 17.44%
  • highspeedinternet.com - 12.08%
  • spectrum.com - 10.57%
  • t-mobile.com - 9.11%
  • att.com - 8.87%
  • comcast.com - 8.15%
  • verizon.com - 5.84%
  • xfinityspecial.com - 3.07%
  • cox.com - 2.9%
  • att-bundles.com - 1.71%
  • others - 20.26%

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In the PPC landscape, ‘xfinity.com’ leads with 17.44% click share, while ‘others’ collectively hold 20.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date xfinity.com t-mobile.com att.com spectrum.com highspeedinternet.com comcast.com verizon.com xfinityspecial.com cox.com att-bundles.com
2025/10/01 18.59% 6.9% 7.67% 10.1% 5.04% 8.81% 8.78% 2.63% 1.69% 2.35%
2025/10/02 17.67% 8.14% 9.06% 10.44% 7.36% 9.52% 4.77% 3.93% 2.18% 2.04%
2025/10/03 17.42% 7.61% 7.64% 10.34% 12.5% 7.63% 5.73% 2.53% 2.86% 1.2%
2025/10/04 20.76% 8.28% 6.68% 9.05% 10.44% 8.75% 7.19% 2.75% 2.5% 0.61%
2025/10/05 20.07% 7.29% 7.64% 9.52% 11.1% 7.48% 4.47% 2.96% 3.7% 0.4%
2025/10/06 17.36% 7.26% 7.46% 10.46% 13.54% 8.33% 4.09% 3.03% 3.07% 1.47%
2025/10/07 16.01% 6.87% 9.03% 8.25% 9.6% 8.09% 9.56% 4.22% 2.73% 3.16%
2025/10/08 18.89% 7.24% 8.57% 10.23% 8.72% 9.33% 4.31% 2.35% 3.25% 3.38%
2025/10/09 15.99% 8.63% 10.16% 8.83% 11.42% 8.02% 6.89% 4.33% 2.56% 3.07%
2025/10/10 17.44% 8.81% 11.25% 9.82% 6.32% 9.21% 4.76% 5.19% 2.78% 3.07%
2025/10/11 18.1% 8.99% 10.92% 8.96% 5.05% 13.58% 3.37% 5.11% 2.51% 0.92%
2025/10/12 21.02% 8.29% 8.32% 9.62% 8.2% 9.94% 5.16% 4.45% 2.6% 0.48%
2025/10/13 15.8% 8.69% 11.39% 10.93% 4.51% 10.09% 3.81% 5.41% 3% 4.08%
2025/10/14 17.19% 6.86% 9.76% 9.93% 6.69% 9.37% 4.77% 3.89% 4.17% 3.49%
2025/10/15 16.88% 7.64% 10.19% 9.99% 11.16% 8.85% 3.66% 3.88% 2.23% 3.63%
2025/10/16 15.64% 8.26% 9.05% 9.4% 18.13% 8.41% 3.42% 4.53% 1.97% 1.54%
2025/10/17 19.37% 9.4% 10.46% 12.01% 5.4% 9.37% 4.29% 2.86% 2.23% 1.78%
2025/10/18 18.2% 10.29% 7.59% 10.17% 9.38% 16.62% 4.43% 1.46% 2.23% 0.85%
2025/10/19 20.18% 7% 7.7% 11.61% 16.06% 8.4% 5.27% 3.73% 2.44% 0.26%
2025/10/20 16.52% 8.46% 9.43% 10.25% 11.61% 10.35% 10.78% 2.41% 1.8% 1.92%
2025/10/21 19.94% 8.22% 9.04% 12.06% 10.04% 11.79% 6.01% 1.8% 2.34% 0.91%
2025/10/22 20.68% 7.69% 7.51% 11.1% 10.24% 9.74% 7.95% 3.64% 2.46% 1%
2025/10/23 16.65% 5.86% 9.03% 10.19% 16.41% 8.45% 7.04% 2.19% 1.73% 2.39%
2025/10/24 17.49% 7.42% 8.47% 9.02% 11.95% 8.87% 6.92% 1.58% 2.63% 1.66%
2025/10/25 19.92% 8.7% 10.07% 12.28% 3.83% 8.75% 12.72% 2.23% 2.07% 0.96%
2025/10/26 19.58% 9.16% 9.91% 11.81% 5.3% 8.32% 8.24% 1.62% 2.29% 0.4%
2025/10/27 16.82% 7.91% 12.65% 10.17% 7.75% 7.05% 8.78% 3.31% 2.42% 1.53%
2025/10/28 14.67% 7.29% 11.7% 10.01% 13.92% 6.15% 9.23% 3.62% 2.28% 1.67%
2025/10/29 15.91% 6.44% 14.36% 8.07% 6.74% 7.83% 8.54% 4.65% 3.79% 1.74%
2025/10/30 17.46% 8.46% 11.94% 8.17% 10.81% 8.54% 6.52% 3.37% 3.42% 2.4%
2025/10/31 16% 12.29% 12.11% 9.65% 8.81% 7.87% 5.32% 3.02% 2.78% 1.86%
  • xfinity.com
  • t-mobile.com
  • att.com
  • spectrum.com
  • highspeedinternet.com
  • comcast.com
  • verizon.com
  • xfinityspecial.com
  • cox.com
  • att-bundles.com

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In October 2025, Xfinity led with fluctuating spend, peaking at 21.02%. T-Mobile and AT&T showed consistent growth, while Spectrum and HighSpeedInternet had notable spikes. Verizon and others maintained lower shares. The month ended with Xfinity still leading.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 299
2025/10/02 301
2025/10/03 280
2025/10/04 278
2025/10/05 274
2025/10/06 289
2025/10/07 295
2025/10/08 277
2025/10/09 259
2025/10/10 270
2025/10/11 248
2025/10/12 249
2025/10/13 267
2025/10/14 263
2025/10/15 261
2025/10/16 264
2025/10/17 274
2025/10/18 278
2025/10/19 272
2025/10/20 295
2025/10/21 249
2025/10/22 263
2025/10/23 279
2025/10/24 283
2025/10/25 263
2025/10/26 275
2025/10/27 261
2025/10/28 249
2025/10/29 245
2025/10/30 239
2025/10/31 257

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout October, peaking at 301 on October 2nd, then gradually declined, ending at 257.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 2.64%
mintmobile.com 1.22%
highspeedinternet.com 1.1%
att.com 1.08%
t-mobile.com 1.07%
att-promotions.com -0.65%
att-bundles.com -0.71%
xfinityspecial.com -0.8%
ibwave.com -1%
xfinity.com -1.57%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 2.64% click share increase, while xfinity.com dropped by 1.57%. Mintmobile.com and highspeedinternet.com also saw positive gains.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date xfinity.com att.com spectrum.com highspeedinternet.com t-mobile.com comcast.com verizon.com xfinityspecial.com cox.com att-bundles.com
2025/10/01 18.23% 7.49% 10.4% 5.34% 4.86% 8.03% 9.13% 2.65% 1.33% 2.47%
2025/10/02 17.08% 9.44% 11.29% 7.66% 5.76% 9.14% 4.71% 4.05% 1.78% 2.11%
2025/10/03 17.4% 7.37% 11.17% 13.64% 5.09% 7.25% 6.16% 2.66% 1.52% 1.16%
2025/10/04 20.76% 6.06% 9.67% 11.71% 5.55% 8.13% 7.87% 2.81% 1.7% 0.59%
2025/10/05 20.12% 7.3% 10.51% 13.31% 4.91% 7.02% 4.67% 2.98% 1.96% 0.4%
2025/10/06 17.52% 7.36% 12.4% 13.27% 4.79% 7.9% 4.18% 3.07% 1.63% 1.62%
2025/10/07 15.38% 8.02% 9.45% 11.22% 4.54% 7.3% 11.53% 3.97% 1.57% 3.07%
2025/10/08 19.01% 7.67% 12.25% 10.79% 4.67% 8.55% 4.09% 2.26% 1.92% 3.37%
2025/10/09 16.22% 9.24% 11.21% 12.79% 5.7% 7.42% 7.35% 3.91% 1.52% 3.2%
2025/10/10 17.45% 10.05% 12.06% 8.87% 5.69% 8.51% 4.89% 4.78% 1.73% 3.2%
2025/10/11 18.48% 10.1% 11.88% 5.27% 6.05% 11.94% 3.32% 4.77% 1.8% 0.95%
2025/10/12 18.89% 6.8% 11.39% 12.6% 4.82% 12.12% 4.65% 3.63% 1.66% 0.43%
2025/10/13 16.12% 10.35% 14.04% 4.59% 5.59% 9.29% 3.83% 4.95% 2.04% 3.95%
2025/10/14 16.56% 8.39% 12.24% 10.46% 4.1% 8.33% 4.4% 3.46% 2.37% 3.19%
2025/10/15 16.27% 8.83% 12.05% 15.62% 4.81% 7.82% 3.51% 3.42% 1.51% 3.39%
2025/10/16 14.26% 7.6% 11.22% 22.6% 8.2% 6.97% 2.95% 3.71% 1.44% 1.32%
2025/10/17 18.51% 9.38% 14.86% 8.99% 5.93% 7.92% 4.48% 2.66% 1.74% 1.76%
2025/10/18 16.47% 6.44% 11.53% 10.32% 8.66% 17.8% 4.8% 1.4% 1.5% 0.73%
2025/10/19 20.54% 6.76% 12.74% 20.83% 4.4% 6.74% 5.06% 3.2% 1.68% 0.2%
2025/10/20 15.33% 8.48% 12.41% 14.54% 5.85% 10.31% 9.72% 2.26% 1.43% 1.81%
2025/10/21 18.27% 7.99% 15.19% 12.5% 5.31% 11.05% 6.4% 1.7% 1.82% 0.96%
2025/10/22 17.29% 6.3% 11.59% 22.54% 4.62% 7.26% 7.45% 2.95% 1.96% 0.91%
2025/10/23 14.81% 7.95% 11.21% 21.54% 4% 6.85% 7.17% 2.06% 1.4% 2.24%
2025/10/24 15.68% 7.51% 9.93% 15.69% 5.16% 7.14% 7.03% 1.49% 1.75% 1.65%
2025/10/25 22.15% 9.1% 13.05% 4.1% 8.64% 7.05% 12.48% 2.38% 1.58% 0.83%
2025/10/26 18.3% 9.84% 14.05% 5.91% 6.81% 7.49% 8.09% 1.6% 1.83% 0.38%
2025/10/27 14.13% 10.8% 10.91% 11.49% 5.38% 5.57% 14.91% 2.83% 1.7% 1.23%
2025/10/28 13.13% 10.42% 12.6% 20.08% 5.11% 4.85% 8.35% 3.32% 1.63% 1.65%
2025/10/29 14.59% 14.91% 9.03% 7.48% 8.63% 6.34% 8.22% 4.31% 2.33% 1.64%
2025/10/30 16.88% 11.91% 9.63% 11.9% 7.02% 7.74% 6.25% 3.39% 2.12% 2.33%
2025/10/31 15.26% 12.13% 11.38% 11.11% 10.01% 6.92% 5.07% 3.04% 1.84% 1.79%
  • xfinity.com
  • att.com
  • spectrum.com
  • highspeedinternet.com
  • t-mobile.com
  • comcast.com
  • verizon.com
  • xfinityspecial.com
  • cox.com
  • att-bundles.com

Copyright © Adthena. All rights reserved.

October saw dynamic shifts in PPC impressions. Xfinity led with fluctuations, peaking at 22.15% on the 25th. Highspeedinternet.com surged mid-month, reaching 22.60% on the 16th. By month’s end, Xfinity maintained dominance, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month
  1. 1
    Internet Speed Test https://www.highspeedinternet.com

    Check Your Speed in Seconds — Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option.

  2. 2
    Spectrum Official Site https://www.spectrum.com

    Internet With Gig Speeds — Learn More Today How Spectrum is Faster & More Reliable Than Other Internet Providers.

  3. 3
    T-Mobile® Home Internet - Check Your Home's Eligibility https://www.t-mobile.com › home-internet

    Enjoy hassle-free Wi-Fi with T-Mobile® Home Internet. Simple & easy setup with no strings.

  4. 4
    Verizon Fios Home Internet - Fiber Internet for $35/mo https://www.verizon.com

    Fios Internet starts at $35/mo w/ AutoPay & VZ mobile phone plan. $99 setup fee may apply.

  5. 5
    Xfinity Internet Service | Fast Internet - $40.00/mo/1yr https://www.xfinity.com › internet › deals

    One all-in internet plan, no contracts, and WiFi equipment included for $40/mo for 1 year. Get an...

Copyright © Adthena. All rights reserved.

In the competitive world of internet services, top advertisers like Spectrum and Verizon emphasize speed and reliability. Spectrum highlights gig speeds, while Verizon offers affordable fiber plans. T-Mobile and Xfinity focus on simplicity and no-contract deals, appealing to hassle-free seekers. Highspeedinternet.com provides a comparative edge, helping users find the best local options.

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