US Telecommunications Broadband Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.0334375771
45.9665624229
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 18%
Navigational 27%
Seasonal 0%
Local 8%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spectrum.com 26.31
xfinity.com 21.9
t-mobile.com 13.86
att.com 11.89
highspeedinternet.com 8.49
verizon.com 4.38
optimum.com 2.07
frontier.com 1.7
quantumfiber.com 1.57
xfinityspecial.com 1.05
others 6.78
  • spectrum.com - 26.31%
  • xfinity.com - 21.9%
  • t-mobile.com - 13.86%
  • att.com - 11.89%
  • highspeedinternet.com - 8.49%
  • verizon.com - 4.38%
  • optimum.com - 2.07%
  • frontier.com - 1.7%
  • quantumfiber.com - 1.57%
  • xfinityspecial.com - 1.05%
  • others - 6.78%

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Spectrum.com leads with 26.31% click share, followed by Xfinity.com at 21.9%. T-Mobile.com captures 13.86%, while ‘others’ collectively hold 6.78%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date xfinity.com att.com spectrum.com t-mobile.com highspeedinternet.com verizon.com quantumfiber.com xfinityspecial.com optimum.com spectrumspecial.com
2026/10/01 13.97% 22.13% 17.1% 12.01% 5.3% 8.09% 2.68% 1.83% 2.51% 2.24%
2026/10/02 15.34% 20.7% 17.38% 11.42% 8.44% 6.19% 2.24% 1.43% 2.72% 2.39%
2026/10/03 18.61% 21.18% 17.01% 11.72% 2.16% 6.49% 2.38% 1.8% 2.83% 1.41%
2026/10/04 17.34% 20.91% 16.67% 10.83% 2.91% 7.77% 3.13% 2.47% 2.57% 1.75%
2026/10/05 16.2% 20.3% 16.35% 11.46% 5.48% 8.42% 2.23% 2.16% 1.75% 2.46%
2026/10/06 17.77% 20.66% 15.94% 11.91% 2.12% 10% 2.28% 1.82% 2.33% 2.56%
2026/10/07 16.64% 21.93% 17.03% 11.7% 2.6% 7.71% 2.2% 2.03% 2.46% 2.35%
2026/10/08 16.62% 20.14% 17.58% 11.03% 1.79% 9.04% 1.92% 2.57% 2.59% 3.37%
2026/10/09 16.06% 18.58% 16.46% 9.77% 4.35% 9.06% 2.31% 3.47% 1.97% 3.38%
2026/10/10 17.23% 18.04% 17.29% 10.95% 4.43% 7.31% 2.8% 3.37% 2.65% 1.85%
2026/10/11 15.36% 19.11% 16.58% 10.31% 6.78% 8.02% 2.77% 3.02% 2.46% 1.97%
2026/10/12 17.19% 18.24% 15.81% 10.27% 6.01% 7.7% 2.51% 3.16% 2.19% 2.52%
2026/10/13 14.5% 19.07% 16.7% 10.26% 3.79% 10.74% 2.25% 2.97% 2.79% 2.88%
2026/10/14 15.96% 17.01% 16.07% 10.91% 7.07% 6.31% 2.91% 4.05% 1.96% 2.21%
2026/10/15 15.21% 20.13% 16.67% 10.63% 4.75% 6.87% 3.39% 3.82% 2.18% 2.57%
2026/10/16 16.89% 18.77% 16.97% 11.08% 5.13% 6.51% 3.14% 3.51% 1.92% 2.77%
2026/10/17 16.27% 19% 16.97% 11.62% 6.17% 6.18% 3.3% 2.74% 2.64% 1.48%
2026/10/18 15.9% 19.54% 17.24% 11.77% 7.29% 6.62% 2.94% 2.73% 2.58% 1.28%
2026/10/19 18.58% 17.24% 16.73% 11.69% 5.23% 5.88% 3.7% 2.81% 2.65% 2.6%
2026/10/20 16.29% 19.62% 18.35% 11.35% 3.7% 6.2% 3.98% 2.35% 2.9% 2.33%
2026/10/21 17.78% 18.67% 17.4% 11.94% 3.95% 7.08% 3.34% 1.92% 2.78% 2.13%
2026/10/22 18.12% 18.14% 18.27% 11.01% 2.62% 7.68% 3.63% 1.99% 2.54% 2.65%
2026/10/23 15.84% 17.78% 17.18% 12% 5.03% 6.93% 4.64% 1.79% 2.67% 2.63%
2026/10/24 17.14% 17.71% 14.21% 12.04% 12.34% 6.23% 3.01% 1.63% 1.99% 1.03%
2026/10/25 17.28% 18.19% 14.66% 13.9% 9.41% 6.2% 3.62% 1.4% 2.01% 1.1%
2026/10/26 17.34% 16.21% 13.32% 12.14% 11.67% 6.86% 2.66% 1.66% 2.17% 2.82%
2026/10/27 15.88% 16.17% 13.98% 12.43% 11.26% 6.28% 3.43% 1.94% 1.79% 2.72%
2026/10/28 16.32% 17.97% 14.48% 12.36% 11.86% 7.06% 2.91% 1.57% 1.84% 1.15%
2026/10/29 15.74% 18.17% 15.03% 11.72% 12.25% 6.44% 2.5% 2.09% 2.49% 1.76%
2026/10/30 16.27% 17.5% 13.7% 12.31% 8.99% 6.75% 3.47% 2.45% 2.45% 1.95%
2026/10/31 19.93% 16.58% 14.44% 10.13% 6.25% 5.41% 3.8% 2.62% 2.49% 1.16%
  • xfinity.com
  • att.com
  • spectrum.com
  • t-mobile.com
  • highspeedinternet.com
  • verizon.com
  • quantumfiber.com
  • xfinityspecial.com
  • optimum.com
  • spectrumspecial.com

Copyright © Adthena. All rights reserved.

In October 2026, Xfinity’s PPC spend share fluctuated, peaking at 19.93% on the 31st. AT&T led early, but declined, ending at 16.58%. Spectrum’s share dipped mid-month, while T-Mobile saw a late surge. Highspeedinternet.com spiked on the 24th, and Verizon’s share was steady. Quantumfiber.com and Xfinityspecial.com had minor fluctuations. Optimum and Spectrumspecial.com remained stable.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 204
2026/10/02 206
2026/10/03 222
2026/10/04 219
2026/10/05 226
2026/10/06 228
2026/10/07 231
2026/10/08 237
2026/10/09 245
2026/10/10 234
2026/10/11 227
2026/10/12 220
2026/10/13 239
2026/10/14 245
2026/10/15 235
2026/10/16 228
2026/10/17 215
2026/10/18 216
2026/10/19 238
2026/10/20 221
2026/10/21 220
2026/10/22 209
2026/10/23 216
2026/10/24 219
2026/10/25 225
2026/10/26 255
2026/10/27 254
2026/10/28 243
2026/10/29 240
2026/10/30 258
2026/10/31 234

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 204 and peaking at 258. Mid-month fluctuations stabilized, ending at 234.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
highspeedinternet.com 5.91%
quantumfiber.com 0.46%
netgear.com 0.29%
wowway.com 0.14%
homelinkd.com 0.07%
xfinity.com -0.91%
spectrum.com -1.2%
verizon.com -1.24%
att.com -1.3%
t-mobile.com -1.42%

Copyright © Adthena. All rights reserved.

Highspeedinternet.com surged with a 5.91% click share increase, while t-mobile.com dropped by 1.42%.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date xfinity.com highspeedinternet.com spectrum.com att.com t-mobile.com verizon.com quantumfiber.com xfinityspecial.com optimum.com spectrumspecial.com
2026/10/01 12.73% 18.37% 19.92% 13.4% 6.81% 9.12% 2.52% 0.97% 1.98% 1.09%
2026/10/02 14.07% 18.77% 19.63% 13.21% 7.23% 6.38% 1.58% 0.69% 2.26% 1.2%
2026/10/03 18.64% 6.47% 20.59% 14.45% 7.91% 7.75% 2.31% 0.95% 2.43% 1.09%
2026/10/04 14.63% 6.35% 18.71% 14.31% 6.6% 8.3% 2.96% 1.14% 2.09% 0.8%
2026/10/05 14.57% 9.81% 20.12% 13.46% 7.54% 8.78% 1.64% 1.79% 1.37% 1.6%
2026/10/06 15.85% 5.58% 17% 12.66% 7.24% 20.73% 1.57% 0.88% 1.91% 1.24%
2026/10/07 14.95% 8.96% 19.57% 16.36% 6.99% 8.4% 1.45% 2.21% 2.02% 1.42%
2026/10/08 15.99% 5.25% 19.52% 15.8% 7.05% 11.81% 1.41% 2.31% 2.23% 1.7%
2026/10/09 14.96% 12.23% 17.89% 13.09% 6.27% 9.51% 1.51% 4.42% 1.58% 3.09%
2026/10/10 15.91% 12.84% 19.86% 12.74% 7.15% 7.98% 1.86% 2.83% 2.22% 1.97%
2026/10/11 13.23% 18.61% 16.89% 12.64% 6.29% 8.16% 1.7% 3.25% 1.95% 1.97%
2026/10/12 15.47% 11.71% 17.69% 12.56% 6.49% 11.57% 1.61% 3.28% 1.7% 2.7%
2026/10/13 12.88% 9.04% 18.98% 15.15% 6.59% 13.01% 1.55% 2.77% 2.08% 1.37%
2026/10/14 15.29% 12.99% 18.24% 12.22% 6.93% 7.13% 2.1% 3.74% 1.51% 1.69%
2026/10/15 13.42% 10.94% 19.3% 15.59% 6.82% 8.13% 2.9% 3.98% 1.66% 1.46%
2026/10/16 14.69% 14.68% 17.82% 14.22% 6.67% 7.21% 2.33% 4.78% 1.4% 1.85%
2026/10/17 13.59% 18.45% 17.46% 13.6% 6.78% 5.85% 2.79% 3.79% 1.96% 1.33%
2026/10/18 13.21% 17.43% 18.93% 16.52% 6.75% 5.99% 2.31% 3.72% 1.93% 1.22%
2026/10/19 16.18% 16.88% 17.71% 12.59% 6.82% 5.28% 2.85% 3.29% 2.06% 1.89%
2026/10/20 14.63% 12.84% 19.65% 15.02% 6.93% 6.86% 4.32% 2.57% 2.38% 1.15%
2026/10/21 15.99% 14.36% 17.49% 14.05% 7.12% 6.81% 2.99% 2.21% 2.28% 1.08%
2026/10/22 14.36% 10.2% 18.6% 13.48% 6.18% 7.95% 7.58% 3.45% 1.86% 1.82%
2026/10/23 12.87% 11.46% 17.65% 12.35% 6.68% 6.22% 8.45% 3.17% 1.87% 2.36%
2026/10/24 11.9% 34.92% 12.34% 9.45% 5.51% 6.28% 1.59% 2.04% 1.24% 0.42%
2026/10/25 14.16% 27.27% 15.2% 10.99% 6.9% 6.06% 2.48% 1.51% 1.41% 0.9%
2026/10/26 10.66% 34.33% 10.46% 8.94% 5.16% 5.62% 1.27% 1.6% 1.15% 1.02%
2026/10/27 12.39% 34.33% 11.63% 8.27% 5.52% 5.01% 4.65% 1.87% 1.08% 1.36%
2026/10/28 12.67% 30.45% 13.9% 12.44% 6.33% 6.44% 1.73% 1.68% 1.27% 0.49%
2026/10/29 10.04% 35.22% 14.26% 11.07% 5.37% 4.84% 1.5% 2.74% 1.4% 0.96%
2026/10/30 11.13% 29.39% 12.26% 10.07% 6.13% 7.43% 2.72% 2.99% 1.65% 0.97%
2026/10/31 17.72% 16.05% 15.92% 12.2% 6.37% 6.16% 3.54% 2.41% 1.99% 0.53%
  • xfinity.com
  • highspeedinternet.com
  • spectrum.com
  • att.com
  • t-mobile.com
  • verizon.com
  • quantumfiber.com
  • xfinityspecial.com
  • optimum.com
  • spectrumspecial.com

Copyright © Adthena. All rights reserved.

In October 2026, Xfinity’s impression share fluctuated, peaking at 18.64% on the 3rd and ending at 17.72%. Highspeedinternet saw a dramatic rise, reaching 35.22% on the 29th. Spectrum maintained stability, while Verizon experienced a notable spike on the 6th at 20.73%. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month
  1. 1
    gFiber, formerly Google Fiber | Symmetrical upload speeds https://www.gfiber.com

    Go fast in every direction with fiber optic internet speeds up to 8 gigabits per second. Get fast, reliable gFiber internet with whole home Wi-Fi included. Gigabit speed downloads. Latest Wi-Fi technology. Change plans anytime.

  2. 2
    Check Your Speed in Seconds - Compare Side By Side https://www.highspeedinternet.com

    1. Check Your Speed 2. Compare Your Options 3. Pick the Best Provider

  3. 3
    Up to 1 GIG speed $50/mo + tax | Plus $20/mo off AT&T Wireless https://www.quantumfiber.com

    Up to 1Gig for $50/mo. Plus $20/mo off AT&T Wireless. Ltd. avail/areas. Quantum Fiber Is A Reliable Connection That Allows You To Watch, Game & Chat All At Once. High Speed Internet.

  4. 4
    Check Your Internet Speed with our Speed Test Tool https://www.satelliteinternet.com

    Check your download and upload speed with our internet speed test. To test your internet speed, take a speed test with a device that is connected to your Wi-Fi network.

  5. 5
    Spectrum Official Site https://official.spectrum.com

    Secure Your Home Internet — All Your Favorite Apps & Channels Available in One Place. Stream Instantly With Spectrum.

Copyright © Adthena. All rights reserved.

In the competitive world of broadband services, gFiber stands out with its promise of symmetrical upload speeds and whole-home Wi-Fi, emphasizing speed and flexibility. Meanwhile, Quantum Fiber offers affordability with high-speed internet and discounts on AT&T Wireless. Spectrum focuses on convenience, bundling internet with streaming services. Highspeedinternet.com and satelliteinternet.com prioritize user empowerment, offering tools to compare providers and test internet speeds.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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