Share of Clicks for top 10 US Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| xfinity.com | 26.78 |
| spectrum.com | 22.43 |
| att.com | 10.97 |
| t-mobile.com | 10.62 |
| highspeedinternet.com | 6 |
| cox.com | 3.42 |
| optimum.com | 2.41 |
| frontier.com | 2.23 |
| xfinityspecial.com | 1.83 |
| verizon.com | 1.47 |
| others | 11.84 |
- xfinity.com - 26.78%
- spectrum.com - 22.43%
- att.com - 10.97%
- t-mobile.com - 10.62%
- highspeedinternet.com - 6%
- cox.com - 3.42%
- optimum.com - 2.41%
- frontier.com - 2.23%
- xfinityspecial.com - 1.83%
- verizon.com - 1.47%
- others - 11.84%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Xfinity.com leads with 26.78% click share, followed by Spectrum.com at 22.43%. Others collectively hold 11.84%, showcasing diverse competition.
Share of Spend for the top 10 US Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | att.com | xfinity.com | spectrum.com | t-mobile.com | highspeedinternet.com | spectrumspecial.com | xfinityspecial.com | frontier.com | cox.com | optimum.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 13.28% | 20.54% | 13.04% | 8.7% | 8.95% | 2.59% | 3.19% | 3.04% | 1.7% | 3.19% |
| 2026/06/02 | 12.69% | 19.15% | 14.92% | 9.18% | 8.31% | 2.64% | 3.82% | 4.53% | 2.07% | 3.08% |
| 2026/06/03 | 11.94% | 16.83% | 13.8% | 8.51% | 11.2% | 3.12% | 2.48% | 3.11% | 2.4% | 2.51% |
| 2026/06/04 | 12.03% | 18.46% | 12.22% | 9.02% | 9.78% | 3.62% | 5.09% | 3.3% | 2.56% | 3.05% |
| 2026/06/05 | 11.62% | 17.82% | 14.28% | 8.95% | 8.62% | 3.02% | 5.07% | 2.98% | 3.57% | 2.61% |
| 2026/06/06 | 12.48% | 20.86% | 13.09% | 9.99% | 9.72% | 1.86% | 4.65% | 2.66% | 2.78% | 2.66% |
| 2026/06/07 | 12.31% | 20.47% | 12.3% | 11.06% | 11.32% | 0.5% | 1.82% | 2.76% | 2.58% | 3.36% |
| 2026/06/08 | 12.36% | 20.07% | 14.07% | 10.61% | 7.08% | 4.64% | 5.74% | 1.91% | 2.49% | 2.13% |
| 2026/06/09 | 9.4% | 21.72% | 10.86% | 9.26% | 7.99% | 4.4% | 7.18% | 1.62% | 2.85% | 3.07% |
| 2026/06/10 | 12.3% | 22.93% | 13.6% | 10.11% | 5.68% | 3.38% | 6.2% | 2.33% | 3.72% | 2.12% |
| 2026/06/11 | 11.99% | 26.2% | 13.16% | 8.93% | 7.06% | 2.82% | 4.78% | 2.24% | 3.26% | 1.95% |
| 2026/06/12 | 13.28% | 20.17% | 15.06% | 9.78% | 6.14% | 4.49% | 4.65% | 2.2% | 4.34% | 2.47% |
| 2026/06/13 | 12.63% | 22.44% | 16.7% | 11.18% | 6.99% | 2.05% | 3.14% | 1.88% | 3.53% | 1.99% |
| 2026/06/14 | 15.31% | 20.84% | 15.08% | 7.53% | 8.64% | 2.99% | 2.38% | 1.84% | 3.76% | 2.91% |
| 2026/06/15 | 16.62% | 23.19% | 13.51% | 7.33% | 4.92% | 3.29% | 4.92% | 1.51% | 3.55% | 2.48% |
| 2026/06/16 | 14.17% | 23.79% | 14.45% | 7.59% | 7.68% | 3.86% | 3.67% | 1.69% | 3.58% | 2.55% |
| 2026/06/17 | 16.69% | 23.02% | 14.67% | 8.39% | 4.69% | 2.06% | 4.22% | 1.78% | 3.18% | 2.37% |
| 2026/06/18 | 16.08% | 21.98% | 16.44% | 9.4% | 4.79% | 2.58% | 4.07% | 1.86% | 3.11% | 2.17% |
| 2026/06/19 | 17.99% | 20.16% | 15.57% | 9.19% | 6.04% | 2.55% | 2.8% | 2.25% | 3.14% | 2.21% |
| 2026/06/20 | 17.65% | 21.33% | 18.34% | 11.21% | 5.86% | 1.53% | 1.37% | 1.43% | 3.03% | 2.45% |
| 2026/06/21 | 16.78% | 21.5% | 17.16% | 10.55% | 8.22% | 1.34% | 2.1% | 1.7% | 3.42% | 2.35% |
| 2026/06/22 | 19.62% | 21.92% | 16.07% | 9% | 5.18% | 1.61% | 3.61% | 1.85% | 3.25% | 2.54% |
| 2026/06/23 | 16.44% | 22.92% | 14.74% | 10.24% | 4.89% | 2.29% | 4.71% | 1.84% | 2.88% | 1.95% |
| 2026/06/24 | 15.86% | 21.1% | 15.79% | 9.25% | 5.84% | 2.68% | 4.85% | 2.87% | 2.71% | 2.3% |
| 2026/06/25 | 15.37% | 20.3% | 16.24% | 8.8% | 6.69% | 3.57% | 4.84% | 1.92% | 3.38% | 2.39% |
| 2026/06/26 | 15.2% | 20.01% | 18.82% | 8.58% | 4.43% | 4.66% | 4.2% | 2.04% | 3.18% | 2.5% |
| 2026/06/27 | 17.39% | 18.08% | 17.55% | 8.95% | 7.28% | 2.7% | 4.4% | 2.39% | 3.29% | 2.22% |
| 2026/06/28 | 17.42% | 18.96% | 19.28% | 8.6% | 5.71% | 2.78% | 4.57% | 2.34% | 2.66% | 2.17% |
| 2026/06/29 | 18.11% | 17.63% | 16.5% | 8.45% | 5.05% | 3.84% | 3.89% | 2.02% | 3.21% | 2.47% |
| 2026/06/30 | 18.36% | 17.63% | 13.89% | 8.51% | 6.46% | 4.02% | 3.79% | 2.7% | 2.47% | 2.09% |
- att.com
- xfinity.com
- spectrum.com
- t-mobile.com
- highspeedinternet.com
- spectrumspecial.com
- xfinityspecial.com
- frontier.com
- cox.com
- optimum.com
Copyright © Adthena. All rights reserved.
In June 2026, Xfinity led PPC spend, peaking mid-month. AT&T’s share rose steadily, ending strong. Spectrum fluctuated, finishing lower. T-Mobile and HighSpeedInternet saw minor shifts. Overall, Xfinity dominated.
Competitor Count for US Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 386 |
| 2026/06/02 | 335 |
| 2026/06/03 | 359 |
| 2026/06/04 | 334 |
| 2026/06/05 | 338 |
| 2026/06/06 | 340 |
| 2026/06/07 | 334 |
| 2026/06/08 | 350 |
| 2026/06/09 | 327 |
| 2026/06/10 | 316 |
| 2026/06/11 | 320 |
| 2026/06/12 | 305 |
| 2026/06/13 | 294 |
| 2026/06/14 | 287 |
| 2026/06/15 | 264 |
| 2026/06/16 | 273 |
| 2026/06/17 | 259 |
| 2026/06/18 | 256 |
| 2026/06/19 | 248 |
| 2026/06/20 | 234 |
| 2026/06/21 | 233 |
| 2026/06/22 | 242 |
| 2026/06/23 | 244 |
| 2026/06/24 | 238 |
| 2026/06/25 | 226 |
| 2026/06/26 | 227 |
| 2026/06/27 | 218 |
| 2026/06/28 | 215 |
| 2026/06/29 | 235 |
| 2026/06/30 | 227 |
Copyright © Adthena. All rights reserved.
June began with 386 advertisers, peaking early, then steadily declined to 227 by month’s end.
