AUS Telecommunications Internet of Things - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Internet of Things AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.7750959128
	85.2249040872

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	11%
Transactional	6%
Navigational	9%
Seasonal	0%
Local	0%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
starlink.com	19.56
telstra.com.au	13.93
whistleout.com.au	13.43
ventraip.com.au	10.68
vpnpro.com	7.26
nordvpn.com	5.23
finder.com.au	3.27
buddytelco.com.au	2.34
letsbemates.com.au	2.06
optus.com.au	1.97
others	20.27

starlink.com - 19.56%
telstra.com.au - 13.93%
whistleout.com.au - 13.43%
ventraip.com.au - 10.68%
vpnpro.com - 7.26%
nordvpn.com - 5.23%
finder.com.au - 3.27%
buddytelco.com.au - 2.34%
letsbemates.com.au - 2.06%
optus.com.au - 1.97%
others - 20.27%

Starlink leads with 19.56% click share, closely followed by Telstra at 13.93%. “Others” collectively hold 20.27%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	starlink.com	vpnpro.com	whistleout.com.au	telstra.com.au	ventraip.com.au	nordvpn.com	finder.com.au	letsbemates.com.au	buddytelco.com.au	optus.com.au
2025/10/01	14.48%	10.6%	4.64%	13.07%	19.85%	11.1%	2.72%	0%	3.74%	2.56%
2025/10/02	40.51%	0.23%	21.8%	11.31%	6.58%	0.16%	2.69%	1.14%	2.57%	0.62%
2025/10/03	1.86%	0.47%	8.06%	6.12%	31.42%	0.38%	6.74%	4.4%	4.14%	2.1%
2025/10/04	28.09%	0.26%	10.13%	17.01%	17.19%	0.19%	4.55%	2.36%	3.06%	1.66%
2025/10/05	1.03%	0.39%	9.15%	28.71%	17.9%	0.24%	5.92%	2.07%	3.67%	2.54%
2025/10/06	2.29%	18.12%	13.98%	14.33%	14.07%	5.85%	2.57%	2.01%	2.11%	1.89%
2025/10/07	0.02%	8.88%	21.4%	11.85%	13.37%	14.56%	5.3%	2.52%	3.65%	1%
2025/10/08	21.25%	9.8%	15.14%	11.83%	9.6%	15.36%	1.48%	0%	0.82%	1.38%
2025/10/09	23.26%	6.63%	5.38%	7.81%	11.97%	0.15%	2.28%	1.92%	2.03%	1.02%
2025/10/10	7.67%	20.3%	10.36%	14.59%	10.21%	6.68%	1.95%	1.67%	2.06%	1.49%
2025/10/11	11.48%	22.68%	9.66%	9.92%	7.75%	11.73%	2.3%	1.64%	1.44%	1.13%
2025/10/12	16.46%	9.54%	8.77%	23.86%	7.7%	1.95%	2.32%	1.52%	1.51%	2.26%
2025/10/13	1.65%	12.31%	9.05%	33.19%	4.21%	0.44%	2.48%	2.68%	2.81%	2.81%
2025/10/14	0.07%	0.4%	11.58%	30.58%	8.77%	0.3%	4.34%	1.88%	4.33%	2.21%
2025/10/15	13.48%	6.61%	12.8%	29.25%	9.34%	3.44%	2.86%	1.18%	1.69%	1.84%
2025/10/16	12.62%	12.81%	13.22%	21.21%	4.29%	14.39%	2.38%	1.4%	2.47%	1.38%
2025/10/17	14.57%	0.27%	10.38%	12.46%	7.56%	13.3%	2.6%	1.67%	2.63%	1.73%
2025/10/18	15.9%	0.39%	7.5%	17.12%	16.61%	7.82%	1.01%	3.23%	3.38%	1.81%
2025/10/19	23.6%	0.32%	3.43%	13.18%	12.1%	0.41%	2.41%	3.86%	4.95%	2.13%
2025/10/20	7.24%	0.29%	15.61%	26.22%	6.06%	0.33%	3.17%	2.04%	4.03%	1.94%
2025/10/21	24.17%	0.35%	8.37%	19.08%	10.87%	0.37%	2.33%	2.88%	4.83%	4.26%
2025/10/22	20.05%	0.3%	12.61%	18.53%	6.87%	0.27%	2.6%	1.93%	1.87%	9.65%
2025/10/23	18.69%	7.99%	13.96%	14.19%	6.13%	10.36%	3.88%	1.11%	1.48%	1.73%
2025/10/24	22.58%	10.36%	8.03%	18.55%	5.62%	9.56%	4.67%	1.83%	1.89%	1.64%
2025/10/25	18.46%	15.8%	10.48%	8.15%	5.92%	5.3%	3.85%	1.26%	2.39%	1.65%
2025/10/26	17.85%	8.77%	8.61%	14.84%	6.5%	8.68%	3.83%	1.24%	1.16%	2.27%
2025/10/27	25.49%	4.28%	13.91%	18.7%	8.62%	0.21%	4.07%	2.02%	0.97%	1.26%
2025/10/28	17.98%	12.98%	5.78%	4.2%	11.27%	9.97%	4.25%	2.3%	2.17%	1.29%
2025/10/29	13.09%	14.03%	7.01%	3.75%	11.55%	11.25%	5.66%	1.78%	2.13%	1.56%
2025/10/30	27.29%	11.7%	18.88%	7.88%	6.26%	7.7%	2.76%	1.59%	0.78%	0.73%
2025/10/31	23.86%	13.84%	11.62%	11.13%	9.24%	2.95%	2.82%	2.64%	0.9%	0.76%

starlink.com
vpnpro.com
whistleout.com.au
telstra.com.au
ventraip.com.au
nordvpn.com
finder.com.au
letsbemates.com.au
buddytelco.com.au
optus.com.au

Starlink.com saw fluctuating ad spend, peaking at 40.51% on October 2nd. VPNpro.com had a notable spike on October 10th with 20.3%. Whistleout.com.au’s highest was 21.8% on October 2nd. Telstra.com.au peaked at 33.19% on October 13th. Ventraip.com.au’s top was 31.42% on October 3rd. Nordvpn.com had a high of 15.36% on October 8th. Finder.com.au remained steady, peaking at 6.74% on October 3rd. Letsbemates.com.au’s highest was 4.4% on October 3rd. Buddytelco.com.au peaked at 4.95% on October 19th. Optus.com.au’s highest was 9.65% on October 22nd. The month ended with Starlink.com leading at 23.86%.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	55
2025/10/02	55
2025/10/03	61
2025/10/04	61
2025/10/05	64
2025/10/06	66
2025/10/07	64
2025/10/08	62
2025/10/09	65
2025/10/10	64
2025/10/11	64
2025/10/12	65
2025/10/13	68
2025/10/14	71
2025/10/15	66
2025/10/16	65
2025/10/17	60
2025/10/18	65
2025/10/19	69
2025/10/20	61
2025/10/21	61
2025/10/22	61
2025/10/23	62
2025/10/24	55
2025/10/25	65
2025/10/26	61
2025/10/27	52
2025/10/28	59
2025/10/29	60
2025/10/30	57
2025/10/31	55

October began with 55 advertisers, peaking at 71 mid-month. Fluctuations followed, ending at 55, mirroring the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
starlink.com	8.4%
tpg.com.au	1.6%
forbes.com	1.11%
finder.com.au	0.79%
iinet.net.au	0.62%
vpncenter.com	-0.65%
versa-networks.com	-0.73%
whistleout.com.au	-1.43%
ventraip.com.au	-2.62%
telstra.com.au	-4.78%

Starlink.com soared with an 8.4% click share increase, while telstra.com.au dropped by 4.78%. TPG.com.au and forbes.com also gained, contrasting ventraip.com.au’s decline.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	starlink.com	whistleout.com.au	telstra.com.au	vpnpro.com	ventraip.com.au	letsbemates.com.au	nordvpn.com	finder.com.au	tpg.com.au	buddytelco.com.au
2025/10/01	17.48%	5.04%	15.64%	7.83%	20.06%	0%	7.78%	2.46%	0.2%	2.98%
2025/10/02	35.15%	23.84%	17.42%	0.09%	4.86%	1.23%	0.06%	1.76%	0.18%	1.79%
2025/10/03	2.63%	7.43%	11.25%	0.2%	26.14%	4.88%	0.17%	5.01%	0.11%	3.43%
2025/10/04	24.68%	11.71%	25.83%	0.1%	13.99%	2.45%	0.08%	3.37%	0.04%	2.44%
2025/10/05	1.15%	8.97%	33.99%	0.15%	14.43%	2.08%	0.1%	4.37%	0.04%	2.88%
2025/10/06	2.59%	15.83%	20.93%	10.81%	12.59%	2.39%	3.64%	2.36%	0%	1.89%
2025/10/07	0.01%	25.41%	16.05%	4.69%	12.44%	3.04%	9.19%	4.89%	0.01%	3.86%
2025/10/08	23.68%	16.14%	13.85%	6.53%	10.1%	0%	9.74%	1.43%	0.01%	0.81%
2025/10/09	26.31%	7.42%	11.76%	4.01%	12.42%	2.61%	0.07%	2.43%	0.07%	2.56%
2025/10/10	7.83%	13.42%	20.34%	14.05%	10.62%	1.86%	4.73%	1.96%	0.6%	2.01%
2025/10/11	11.59%	13.97%	10.12%	17.09%	8.72%	2.27%	8.57%	2.66%	0.26%	1.74%
2025/10/12	19.54%	11.69%	21.3%	7.25%	8.27%	1.92%	1.5%	2.6%	0.15%	1.65%
2025/10/13	2.04%	11.02%	30.21%	10.19%	4.44%	3.32%	0.18%	2.33%	0.11%	2.98%
2025/10/14	0.07%	14.05%	28.95%	0.16%	9.14%	2.59%	0.12%	4.06%	0.7%	4.38%
2025/10/15	17.17%	15.65%	22.83%	5.95%	9.48%	1.57%	3.02%	2.89%	0.06%	1.65%
2025/10/16	15.93%	17.28%	19.1%	10.42%	4.77%	1.73%	10.49%	2.58%	0.8%	2.44%
2025/10/17	17.33%	11.12%	13.59%	0.11%	8.41%	2.01%	11.42%	2.64%	5.44%	2.6%
2025/10/18	20.85%	7.91%	14.8%	0.14%	17.28%	3.82%	4.93%	0.68%	7.56%	3.16%
2025/10/19	21.63%	3.41%	11.02%	0.1%	11.42%	4.06%	0.15%	2.23%	13.95%	4.39%
2025/10/20	7.13%	19.03%	24.28%	0.1%	6.17%	2.18%	0.13%	2.84%	8.39%	3.59%
2025/10/21	27.61%	10.08%	16.67%	0.12%	10.92%	3.4%	0.15%	1.99%	4.4%	4.33%
2025/10/22	22.36%	11.82%	16.4%	0.11%	7.46%	2.1%	0.11%	2.19%	2.23%	1.66%
2025/10/23	20.59%	15.16%	12.92%	7.75%	6.87%	1.37%	10.32%	3.83%	1.6%	1.64%
2025/10/24	26.47%	9.11%	18.45%	8.94%	5.83%	2.08%	8.93%	4.13%	2.51%	1.99%
2025/10/25	20.25%	10.86%	9.39%	14.12%	6.15%	1.57%	4.75%	3.76%	2%	2.64%
2025/10/26	20.15%	10.34%	13.43%	7.33%	6.5%	1.62%	7.34%	3.41%	4.09%	1.01%
2025/10/27	31.29%	16.97%	15.77%	3.3%	8.97%	2.58%	0.09%	3.46%	1.7%	0.83%
2025/10/28	18.02%	6.7%	6.14%	13.54%	12.02%	3.15%	10.18%	4.38%	3.24%	2.2%
2025/10/29	16.81%	7.13%	4.15%	13.06%	11.58%	2.31%	10.88%	5.06%	3.23%	1.75%
2025/10/30	28.29%	20.02%	9.71%	11.08%	6.03%	2.06%	6.67%	2.69%	2.07%	0.78%
2025/10/31	26.07%	13.06%	12.57%	12.03%	8.17%	3.2%	3.06%	2.41%	1.56%	0.82%

starlink.com
whistleout.com.au
telstra.com.au
vpnpro.com
ventraip.com.au
letsbemates.com.au
nordvpn.com
finder.com.au
tpg.com.au
buddytelco.com.au

Starlink’s impression share fluctuated significantly, peaking mid-month. Whistleout and Telstra showed steady trends, while VPNPro and NordVPN had sporadic spikes. VentraIP and others maintained lower, consistent shares. October ended with diverse performance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things - Last month

1
High-Speed Internet | No Upfront Hardware Cost | Starlink https://www.starlink.com
World’s most advanced satellite technology delivering high-speed, low-latency internet. Try Starlink for 30 days and if not satisfied, get a full refund.
2
Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink
Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.
3
Ventraip https://www.ventraip.com.au
Web Hosting Australia — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing. Fast, secure & scalable business hosting plans. VentraIP 100% Australian owned & operated. Fortinet Firewall.
4
7 Best VPNs for Australia https://top.vpnpro.com › vpn
Updated on November 2025 — Comprehensive Analysis of the Most Popular VPNs Leads to Our Best Picks for November 2025.
5
Starlink Australia: Satellite internet plans, prices, speeds | WhistleOut https://www.whistleout.com.au
See how Elon Musk's Starlink satellite internet compares to Australian Sky Muster NBN, 4G and 5G plans.

Starlink’s ad highlights cutting-edge satellite technology with a risk-free trial, while Telstra emphasizes remote connectivity in Australia. VentraIP focuses on trusted web hosting, and VPNpro offers a comprehensive VPN analysis. WhistleOut compares Starlink with local internet options, showcasing diverse connectivity solutions.

Frequently Asked Questions

Why is the AUS Telecommunications Internet of Things November 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Internet of Things November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Internet of Things November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Internet of Things November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Internet of Things November 2025 Report?

The AUS Telecommunications Internet of Things November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Internet of Things November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Internet of Things November 2025 Report for?

The AUS Telecommunications Internet of Things November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Telecommunications Internet of Things - PPC Market Share Analysis November 2025