AUS Telecommunications Internet of Things - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Internet of Things AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.6320782686
	83.3679217314

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	9%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
starlink.com	49.17
ventraip.com.au	14.58
telstra.com.au	13.16
whistleout.com.au	4.4
vpnpro.com	3.09
letsbemates.com.au	2.52
nordvpn.com	1.98
forbes.com	1.3
skymesh.net.au	1.24
optus.com.au	0.99
others	7.57

starlink.com - 49.17%
ventraip.com.au - 14.58%
telstra.com.au - 13.16%
whistleout.com.au - 4.4%
vpnpro.com - 3.09%
letsbemates.com.au - 2.52%
nordvpn.com - 1.98%
forbes.com - 1.3%
skymesh.net.au - 1.24%
optus.com.au - 0.99%
others - 7.57%

Starlink.com dominates with 49.17% click share, followed by Ventraip.com.au at 14.58% and Telstra.com.au at 13.16%. Others collectively hold 7.57%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	vpnpro.com	nordvpn.com	starlink.com	telstra.com.au	forbes.com	optus.com.au	finder.com.au	ventraip.com.au	whistleout.com.au	vpncenter.com
2026/01/01	34.91%	0.24%	14.08%	7.89%	17.69%	3.27%	1.63%	4.47%	0.75%	0%
2026/01/02	36.8%	9.07%	7.59%	4.51%	24.14%	0.95%	1.77%	1.93%	2.22%	0%
2026/01/03	28.41%	16.57%	22.02%	8.4%	0.2%	1.64%	2.37%	1.98%	2.1%	0%
2026/01/04	28.03%	16.98%	17.25%	3.22%	20.64%	0.8%	2.46%	1.14%	1.3%	0.01%
2026/01/05	16.85%	21.37%	12.37%	3.12%	23.75%	1.49%	4.41%	1.55%	3.04%	0.01%
2026/01/06	33.28%	21.38%	7.3%	2.87%	16.42%	1.03%	3.61%	0.72%	4.56%	0%
2026/01/07	28.82%	33.32%	8.91%	4.26%	0.09%	4.45%	2.41%	1.69%	1.11%	0%
2026/01/08	30.5%	18.89%	5.19%	4.68%	7.74%	0.39%	0.82%	1.05%	4.59%	0.01%
2026/01/09	19.62%	25.57%	3.4%	3.43%	30.36%	1.6%	1.62%	1.08%	3.24%	0.01%
2026/01/10	32.21%	0.23%	10.47%	14.71%	11.12%	0.64%	1.36%	2.43%	5.08%	0.02%
2026/01/11	19.27%	41.03%	11.12%	7.03%	0.09%	0.97%	0.71%	1.02%	6.4%	0.01%
2026/01/12	9.71%	14.53%	23.24%	9.21%	0.16%	0.69%	3.98%	3.39%	6.24%	11.59%
2026/01/13	22.71%	0.35%	11.46%	10.96%	0.15%	0.76%	5.42%	3.63%	6.96%	13.09%
2026/01/14	32.24%	25.08%	6.12%	2.52%	14.8%	0.56%	1.71%	1.79%	3.47%	0.01%
2026/01/15	11.45%	17.17%	12.63%	6.97%	11.75%	1.97%	1.7%	3.46%	4.51%	13.75%
2026/01/16	19.73%	25.71%	3.31%	3.45%	30.53%	1.61%	1.5%	1.09%	3.15%	0.01%
2026/01/17	19.98%	0.27%	28.58%	9.58%	10.25%	0.84%	0.86%	2.42%	6.98%	0.01%
2026/01/18	15.28%	19.36%	20.54%	8.99%	9.88%	1.61%	1.79%	2.91%	5.9%	0.01%
2026/01/19	13.88%	10.09%	3.32%	8.16%	0.16%	1.21%	4.5%	4.33%	12.93%	7.93%
2026/01/20	13.16%	0.37%	13.43%	11.87%	0.13%	2.58%	4.04%	3.24%	11.29%	12.94%
2026/01/21	32.98%	18.5%	11.68%	4.77%	9.43%	1.05%	1.01%	2.31%	3.64%	0.01%
2026/01/22	16.74%	9.74%	13.59%	8.7%	20.55%	3.07%	4.04%	1.26%	1.39%	0%
2026/01/23	19.27%	26.49%	9.08%	7.09%	6.4%	2.69%	2.37%	1.91%	1.66%	7.51%
2026/01/24	33.68%	15.94%	14.73%	7.37%	12.9%	2.31%	0.76%	0.93%	0.8%	0%
2026/01/25	20.19%	34.94%	14.27%	6.14%	0.07%	2.48%	0.8%	1.44%	1.37%	0%
2026/01/26	23.12%	17.37%	5.82%	8.77%	0.11%	5.85%	6.45%	3.13%	1.85%	0%
2026/01/27	30.21%	9.01%	5.49%	7.24%	26.23%	3.52%	1.95%	1.17%	0.67%	0%
2026/01/28	44.92%	13.66%	12.67%	1.36%	0.1%	2.42%	3.2%	2.03%	1.39%	0%
2026/01/29	26.61%	17.35%	12.51%	5.54%	15.98%	1.55%	2.79%	2.65%	0.54%	0%
2026/01/30	39.84%	15.88%	12.94%	7.3%	0.05%	2.65%	1.53%	1.74%	0.44%	0%
2026/01/31	34.56%	30.01%	12.59%	4.62%	3.17%	1.35%	1.01%	0.97%	0.36%	0%

vpnpro.com
nordvpn.com
starlink.com
telstra.com.au
forbes.com
optus.com.au
finder.com.au
ventraip.com.au
whistleout.com.au
vpncenter.com

In January 2026, VPNPro’s ad spend fluctuated, peaking at 44.92 on the 28th. NordVPN saw a significant rise on the 11th, reaching 41.03. Starlink’s spend was highest on the 17th at 28.58. By month’s end, VPNPro led, with NordVPN and Starlink trailing.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	66
2026/01/02	63
2026/01/03	61
2026/01/04	60
2026/01/05	61
2026/01/06	60
2026/01/07	63
2026/01/08	61
2026/01/09	56
2026/01/10	54
2026/01/11	57
2026/01/12	54
2026/01/13	54
2026/01/14	55
2026/01/15	59
2026/01/16	56
2026/01/17	59
2026/01/18	55
2026/01/19	57
2026/01/20	57
2026/01/21	59
2026/01/22	56
2026/01/23	57
2026/01/24	55
2026/01/25	55
2026/01/26	54
2026/01/27	55
2026/01/28	57
2026/01/29	56
2026/01/30	55
2026/01/31	61

Advertisers fluctuated throughout January, starting at 66, dipping to 54 mid-month, and closing at 61.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
telstra.com.au	2.18%
starlink.com	1.27%
skymesh.net.au	0.78%
optus.com.au	0.43%
luckycrush.live	0.3%
1v1chat.me	-0.17%
nordvpn.com	-0.4%
outbackcomms.com.au	-0.75%
forbes.com	-0.81%
whistleout.com.au	-3.61%

Telstra.com.au surged with a 2.18% click share increase, while whistleout.com.au dropped by 3.61%. Starlink.com gained 1.27%, and skymesh.net.au rose 0.78%.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	starlink.com	telstra.com.au	vpnpro.com	nordvpn.com	skymesh.net.au	ventraip.com.au	choice.com.au	forbes.com	optus.com.au	whistleout.com.au
2026/01/01	25.78%	26.57%	7.85%	0.12%	0%	7.81%	0.01%	2.65%	5.51%	1.56%
2026/01/02	23.17%	18.54%	13.65%	2.84%	0%	6.98%	0.01%	8.21%	1.14%	6.13%
2026/01/03	32.49%	17.91%	8.15%	4.19%	0%	6.95%	0%	0.15%	1.55%	5.61%
2026/01/04	38.16%	13.28%	10.42%	5.3%	0%	4.9%	0%	7.85%	0.76%	6.02%
2026/01/05	30.2%	10.3%	6.24%	6.29%	1.01%	6.17%	4.18%	9.35%	1.14%	8.57%
2026/01/06	21.11%	7.7%	16.25%	8.2%	1.47%	4.05%	1.71%	8.37%	0.76%	17.53%
2026/01/07	19.22%	11.49%	10.64%	10.67%	0%	7.66%	0.07%	0.09%	10.46%	3.23%
2026/01/08	13.45%	21.44%	11.32%	5.76%	0.62%	4.35%	0.75%	2.93%	0.24%	16.15%
2026/01/09	7.74%	18.91%	8.36%	8.41%	0.91%	5.52%	3.76%	11.15%	5.43%	16.14%
2026/01/10	13.56%	30.93%	8.67%	0.14%	1.26%	5.73%	0.01%	2.98%	0.5%	14.88%
2026/01/11	17.83%	19.07%	5.08%	8.48%	1.47%	3.19%	1.07%	0.06%	2.55%	19.94%
2026/01/12	37.16%	20.19%	2.61%	2.65%	0.83%	5.41%	1.87%	0.1%	0.66%	13.3%
2026/01/13	19.15%	24.86%	6.34%	0.23%	1.37%	7.8%	0.01%	0.1%	0.33%	16.7%
2026/01/14	15.95%	8.84%	14.24%	8.64%	2.18%	9.42%	0.01%	5.75%	0.7%	15.78%
2026/01/15	20.08%	19.16%	3.7%	3.76%	1.98%	12.53%	0.01%	3.71%	0.84%	14.27%
2026/01/16	7.68%	19.01%	8.4%	8.46%	0.91%	5.55%	3.78%	11.21%	5.46%	16.13%
2026/01/17	34.78%	16.63%	4.25%	0.13%	2.87%	5.72%	1.61%	2.14%	0.73%	19.2%
2026/01/18	29.11%	20.23%	3.49%	3.53%	5.05%	7.91%	0.01%	2.34%	1.06%	17.72%
2026/01/19	2.86%	18.8%	3.07%	1.62%	4.26%	9.52%	2.95%	0.08%	0.81%	35.47%
2026/01/20	13.92%	26.44%	2.61%	0.17%	0.82%	6.37%	0.94%	0.06%	1.67%	28.53%
2026/01/21	21.14%	20.1%	10.22%	4.61%	0.99%	5.5%	4.72%	2.3%	1.35%	15.82%
2026/01/22	31.32%	24.19%	5.13%	2.62%	2.95%	4.61%	1.67%	5.06%	5.31%	0.67%
2026/01/23	19.96%	19.97%	8.33%	8.33%	5.52%	5.29%	1.67%	2.8%	3.85%	1.09%
2026/01/24	29.43%	23.77%	10.01%	4.09%	4.92%	3.35%	0.22%	4.02%	4.42%	0.35%
2026/01/25	24.75%	24.37%	6.61%	8.78%	6.52%	5.62%	0.01%	0.06%	5.59%	0.67%
2026/01/26	12.68%	31.65%	8.07%	4.11%	0.03%	12.14%	1.98%	0.09%	5.63%	0.92%
2026/01/27	12.14%	28.29%	10.39%	2.68%	0.02%	4.74%	3.5%	7.75%	9.73%	0.35%
2026/01/28	30.93%	4.59%	19.04%	4.9%	0.03%	10.07%	3%	0.11%	4.39%	0.79%
2026/01/29	34.82%	20.71%	8.8%	4.46%	0.66%	5.61%	1.46%	4.39%	2.21%	0.24%
2026/01/30	27.96%	24.94%	12.72%	4.32%	0.03%	5.18%	2.81%	0.04%	3.05%	0.23%
2026/01/31	29.06%	19.74%	14.73%	9.44%	5.34%	3.44%	1.69%	1.37%	1.36%	0.21%

starlink.com
telstra.com.au
vpnpro.com
nordvpn.com
skymesh.net.au
ventraip.com.au
choice.com.au
forbes.com
optus.com.au
whistleout.com.au

Starlink’s impression share fluctuated, peaking at 38.16% on January 4th. Telstra saw a steady presence, while WhistleOut surged mid-month, reaching 35.47% on January 19th. The month concluded with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things - Last month

1
Starlink satellite internet review https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice
2
Starlink https://www.starlink.com
No Upfront Hardware Cost — World’s most advanced satellite technology delivering high-speed, low-latency internet. Try...
3
Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink
Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.
4
Ventraip https://www.ventraip.com.au
Web Hosting Australia — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing. Fast, secure & scalable business hosting plans. VentraIP 100% Australian owned & operated. Fortinet Firewall.
5
Compare satellite internet - Just facts, no surprises https://www.whistleout.com.au
Compare satellite plans from providers in Australia and get the best deal in seconds. Our independent telco experts have picked their favourite satellite...

In the competitive landscape of satellite internet, Starlink’s advanced technology and no upfront costs stand out. Telstra leverages Starlink for remote Australian connectivity, while Choice champions consumer rights with unbiased reviews. VentraIP offers trusted web hosting, and WhistleOut simplifies satellite plan comparisons.

Frequently Asked Questions

Why is the AUS Telecommunications Internet of Things January 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Internet of Things January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Internet of Things January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Internet of Things January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Internet of Things January 2026 Report?

The AUS Telecommunications Internet of Things January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Internet of Things January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Internet of Things January 2026 Report for?

The AUS Telecommunications Internet of Things January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Telecommunications Internet of Things - PPC Market Share Analysis January 2026