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AUS Telecommunications Internet of Things - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 72
ventraip.com.au 13.19
telstra.com.au 4.7
letsbemates.com.au 1.73
vpnpro.com 0.79
optus.com.au 0.78
livuapp.com 0.73
nordvpn.com 0.67
whistleout.com.au 0.57
tpg.com.au 0.51
others 4.33

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Starlink.com dominates with a 72% click share, overshadowing others. Ventraip.com.au follows at 13.19%, while Telstra.com.au holds 4.7%. ‘Others’ collectively capture 4.33%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date starlink.com ventraip.com.au whistleout.com.au tpg.com.au dodo.com telstra.com.au optus.com.au nordvpn.com vpnpro.com forbes.com
2025/04/01 32.4% 10% 4.41% 7.47% 3% 4.74% 3.78% 0% 0% 0%
2025/04/02 44.03% 15.35% 0.93% 2.58% 1.33% 5.52% 1.97% 0% 0% 0%
2025/04/03 13.66% 8.16% 1.64% 1.48% 1.21% 4.63% 0.62% 0% 10.55% 26.04%
2025/04/04 7.04% 8.55% 0.86% 2.29% 1.85% 14.81% 2.15% 0% 0% 38.97%
2025/04/05 20.52% 5.97% 1.92% 1.53% 1.62% 1.78% 0.72% 30.27% 16.93% 10.1%
2025/04/06 13.07% 3.87% 0.86% 2.5% 0.6% 3.77% 1.79% 20.53% 23.75% 16.63%
2025/04/07 22.23% 3.6% 1.09% 0.81% 0.32% 2.25% 0.21% 31.49% 13.55% 11.5%
2025/04/08 31.06% 8.12% 3.19% 3.61% 2.91% 0.9% 0.42% 13.9% 8.12% 6.56%
2025/04/09 15.15% 7.09% 3.15% 2.26% 0.61% 0.56% 0.14% 13.92% 29.15% 11.2%
2025/04/10 33.07% 10.51% 1.5% 2.55% 0.81% 1% 0.28% 18.67% 19.55% 0%
2025/04/11 33.56% 5.56% 2.82% 1.89% 0.65% 5.71% 0.26% 0% 26.09% 8.98%
2025/04/12 46.32% 13.21% 1.66% 2.19% 1.61% 6.3% 0.25% 0% 12.92% 0%
2025/04/13 61.04% 13.27% 1.35% 2.13% 0.92% 7.11% 0.28% 0% 0% 0%
2025/04/14 15.08% 4.17% 4.31% 1.27% 1.74% 2.77% 0.16% 29.72% 21.19% 8.81%
2025/04/15 54.09% 11.56% 1.03% 2.08% 1.2% 11.04% 0.25% 0% 0% 0%
2025/04/16 27.23% 4.44% 1.58% 0.67% 0.31% 5.74% 0.07% 34.27% 19.07% 0%
2025/04/17 39.02% 14.85% 1.47% 1.83% 0.79% 12.18% 0.11% 0% 16.94% 0%
2025/04/18 0.06% 15.35% 2.16% 3.46% 0.84% 1.1% 0.3% 0% 39.7% 0%
2025/04/19 15.59% 3.02% 3.69% 5.28% 3.48% 1.84% 11.35% 15.09% 16.6% 3.27%
2025/04/20 28.81% 5.74% 0.98% 2.22% 1.29% 3.4% 0.18% 19.35% 21.86% 4.2%
2025/04/21 62.74% 8.18% 1.54% 1.92% 1.43% 8.39% 1.77% 0% 0% 0%
2025/04/22 41.91% 11.46% 5.31% 3.94% 1.16% 4.76% 11.91% 0% 0% 0%
2025/04/23 64.12% 10.75% 1.9% 2.3% 1.46% 2.35% 0.35% 0% 0% 0%
2025/04/24 49.13% 9.76% 7.76% 3.42% 3.74% 5.4% 0.18% 0% 0% 0%
2025/04/25 59.46% 6.61% 5.33% 3.78% 3.01% 2.14% 0.17% 0% 0% 0%
2025/04/26 35.21% 10.6% 3.3% 2.22% 1.32% 4.23% 0.21% 15.35% 8.9% 0%
2025/04/27 20.89% 5.71% 1.85% 1.92% 2.59% 3.64% 0.96% 14.36% 26% 6.77%
2025/04/28 33.11% 5.87% 2.69% 1.41% 2.24% 4.1% 7.89% 11.3% 18.6% 0%
2025/04/29 46.72% 7.99% 5.46% 3.65% 4.29% 3.23% 9.56% 0% 0% 0%
2025/04/30 53.07% 9.72% 5.92% 3.78% 3.43% 2.46% 1.55% 0.13% 0% 0%

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Starlink’s PPC spend fluctuated significantly in April, peaking at 64.12 on the 23rd. VPNpro and VentraIP showed moderate activity, while Forbes and WhistleOut had lower engagement. NordVPN’s spend was inconsistent, ending with a minimal 0.13.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 71
2025/04/02 66
2025/04/03 67
2025/04/04 63
2025/04/05 68
2025/04/06 75
2025/04/07 74
2025/04/08 77
2025/04/09 70
2025/04/10 72
2025/04/11 75
2025/04/12 67
2025/04/13 68
2025/04/14 70
2025/04/15 68
2025/04/16 72
2025/04/17 65
2025/04/18 64
2025/04/19 74
2025/04/20 68
2025/04/21 63
2025/04/22 70
2025/04/23 68
2025/04/24 64
2025/04/25 68
2025/04/26 69
2025/04/27 71
2025/04/28 69
2025/04/29 69
2025/04/30 64

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 77 on April 8. The month concluded with a dip to 64, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 8.49%
optus.com.au 0.97%
activ8me.net.au 0.1%
dodo.com 0.08%
domain.com 0.08%
vpnpro.com -0.68%
letsbemates.com.au -0.7%
nordvpn.com -0.86%
telstra.com.au -1.93%
ventraip.com.au -3.5%

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Starlink.com soared with an 8.49% click share increase, while ventraip.com.au plummeted by 3.5%. Optus.com.au gained 0.97%, contrasting telstra.com.au’s 1.93% drop.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date starlink.com ventraip.com.au telstra.com.au tpg.com.au optus.com.au livuapp.com whistleout.com.au nordvpn.com vpnpro.com forbes.com
2025/04/01 51.75% 8.6% 6.28% 2.01% 1.15% 1.96% 1.73% 0% 0% 0%
2025/04/02 53.85% 9.06% 8.32% 3.11% 1.18% 3.82% 0.73% 0% 0% 0%
2025/04/03 21.09% 8.25% 16.89% 3.48% 0.44% 3.68% 2.95% 0% 3.01% 9.04%
2025/04/04 7.54% 7.43% 33.03% 2.11% 1.09% 4.26% 0.76% 0% 0% 13.06%
2025/04/05 45.07% 8.87% 10.13% 1.1% 0.71% 0.6% 1.63% 7.32% 7.32% 4.88%
2025/04/06 23.52% 5.2% 11.43% 3.55% 6.48% 3.38% 1.08% 4.61% 9.23% 6.92%
2025/04/07 52.38% 4.93% 4.67% 1.56% 0.11% 2.2% 0.81% 7.21% 5.41% 5.41%
2025/04/08 51.2% 8.72% 2.57% 2.22% 0.32% 3.97% 2.02% 2.71% 2.71% 2.71%
2025/04/09 36.59% 10.24% 1.55% 1.57% 0.08% 1.52% 2.44% 3.12% 12.47% 6.23%
2025/04/10 55.08% 12.22% 2.71% 3.31% 0.16% 2.46% 1.19% 3.36% 6.72% 0%
2025/04/11 46.88% 5.02% 12.74% 2.86% 0.12% 2.8% 1.93% 0% 6.87% 2.29%
2025/04/12 57.58% 10.37% 13.03% 1.93% 0.09% 2.31% 0.81% 0% 3.16% 0%
2025/04/13 60.48% 7.79% 14.62% 2.38% 0.08% 1.52% 0.46% 0% 0% 0%
2025/04/14 42.03% 6.4% 11.61% 1.28% 0.12% 0.47% 3.04% 7.64% 9.55% 3.82%
2025/04/15 55.21% 7.82% 21.19% 0.72% 0.07% 2.37% 0.43% 0% 0% 0%
2025/04/16 50.83% 5.27% 19.41% 0.8% 0.04% 2.4% 0.99% 6.55% 6.55% 0%
2025/04/17 37.29% 13.86% 25.05% 1.56% 0.08% 2.19% 0.78% 0% 4.48% 0%
2025/04/18 0.05% 16.85% 1.53% 4.04% 0.34% 12.16% 1.47% 0% 12.44% 0%
2025/04/19 35.07% 3.8% 5.03% 4.37% 10.62% 2.73% 3.18% 3.21% 6.37% 1.59%
2025/04/20 52.96% 5.48% 7.48% 2.23% 0.28% 2.39% 0.97% 3.27% 6.53% 1.63%
2025/04/21 66.26% 4.9% 14.35% 2.19% 0.89% 1.71% 0.73% 0% 0% 0%
2025/04/22 52.24% 8.68% 10.25% 2.55% 6.38% 2% 2.01% 0% 0% 0%
2025/04/23 70.88% 6.85% 5.82% 0.86% 0.18% 2.33% 0.71% 0% 0% 0%
2025/04/24 59.19% 6.98% 12.4% 1.89% 0.08% 2.23% 2.69% 0% 0% 0%
2025/04/25 71.62% 4.28% 5.58% 1.8% 0.12% 3.13% 1.82% 0% 0% 0%
2025/04/26 52.05% 8.79% 11.85% 1.84% 0.19% 4.48% 1.5% 2.35% 2.29% 0%
2025/04/27 49.01% 6.17% 11.56% 1.36% 0.89% 2.07% 1.05% 2.82% 8.46% 2.82%
2025/04/28 55.75% 5.19% 9.12% 1.5% 4.9% 2.27% 1.26% 1.55% 4.65% 0%
2025/04/29 60.79% 5.67% 7.62% 3.12% 4.95% 1.78% 2.01% 0.04% 0% 0%
2025/04/30 58.23% 7.27% 6.97% 3.77% 3.51% 2.65% 2.29% 0.06% 0% 0%

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Starlink’s impression share fluctuated significantly, peaking at 71.62% on April 25. VentraIP and Telstra showed moderate stability, while Optus had a notable spike on April 19. The month concluded with Starlink leading, followed by VentraIP and Telstra.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Most Popular VPN In Australia - Cheapest VPNs In Australia https://www.forbes.com › best › vpn

    Compare & Buy Top VPN Services On Forbes Advisor™ & Choose The One That Meets Your Needs.

  2. 2
    NordVPN: Be safer online https://www.nordvpn.com

    Limited-time offer — buy now — Protect yourself online at the best price. Save 73% + get 3 extra months. Grab a special...

  3. 3
    High-Speed Internet https://www.starlink.com

    Starlink — Cancellation, plan, address changes or Kit transfers in the first 12 months subject to fee. World’s most...

  4. 4
    Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink

    Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.

  5. 5
    VentraIP Web Hosting https://www.ventraip.com.au › web-hosting › business

    Affordable Australian Hosting — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing.

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In the competitive landscape of Google’s PPC, Forbes, NordVPN, Starlink, Telstra, and VentraIP emerge as top performers. Forbes entices with comprehensive VPN comparisons, while NordVPN highlights security and savings. Starlink and Telstra focus on high-speed internet, catering to remote areas, and VentraIP offers trusted, affordable web hosting.

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