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UK Telecommunications Internet of Things - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – UK

Google AI Overview visibility for Telecommunications Internet of Things UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.4467474032
62.5532525968
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 32.93
nordvpn.com 10.87
uswitch.com 7.11
vodafone.co.uk 4.86
g.network 4.23
ionos.co.uk 4.1
ebay.co.uk 3.67
proton.me 2.95
ee.co.uk 2.71
cablemonkey.co.uk 2.64
others 23.93
  • starlink.com - 32.93%
  • nordvpn.com - 10.87%
  • uswitch.com - 7.11%
  • vodafone.co.uk - 4.86%
  • g.network - 4.23%
  • ionos.co.uk - 4.1%
  • ebay.co.uk - 3.67%
  • proton.me - 2.95%
  • ee.co.uk - 2.71%
  • cablemonkey.co.uk - 2.64%
  • others - 23.93%

Copyright © Adthena. All rights reserved.

Starlink.com leads with 32.93% click share, followed by others at 23.93%. NordVPN.com captures 10.87%, while Uswitch.com holds 7.11%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date nordvpn.com versa-networks.com vodafone.co.uk starlink.com uswitch.com ee.co.uk ionos.co.uk g.network vpnpro.com forbes.com
2026/06/01 32.47% 0% 1.18% 3.25% 17.75% 2.01% 1.22% 0.27% 12.49% 0.18%
2026/06/02 32.47% 0% 8.49% 2.53% 14.35% 3.25% 1.61% 0.07% 1.05% 0.13%
2026/06/03 50.72% 0% 3.57% 3.69% 3.57% 0.25% 3.05% 0.03% 4.07% 0.04%
2026/06/04 40.34% 0% 7.04% 2.81% 8.4% 4.04% 0.85% 0.01% 3.09% 0.03%
2026/06/05 36.28% 0.2% 4.57% 2.56% 10.66% 0.72% 1.6% 0.06% 15.47% 0.11%
2026/06/06 36.13% 0.18% 11.21% 2.71% 5.17% 0.57% 1.71% 0.04% 18.04% 0.03%
2026/06/07 52.46% 0% 3.78% 4.37% 3.64% 0.88% 1.91% 0.01% 5.03% 0.05%
2026/06/08 48.02% 0% 2.96% 2.82% 5.71% 9.77% 1.72% 0.25% 2.42% 2.56%
2026/06/09 53.67% 0.74% 1.59% 3.16% 7.57% 0.6% 2.34% 0.54% 0.86% 0.28%
2026/06/10 33.43% 0.16% 13.42% 2.06% 11.28% 4.56% 1.88% 0.33% 3.95% 0.11%
2026/06/11 30.96% 0% 4.93% 2.88% 8.45% 1.26% 1.97% 0.98% 16.62% 0.33%
2026/06/12 43.12% 3.2% 2.61% 3.55% 11.55% 1.63% 2.74% 0.23% 5.95% 0.59%
2026/06/13 38.06% 4.05% 0.88% 3.03% 2.41% 0.87% 2.86% 0.72% 11.23% 7.75%
2026/06/14 33.42% 3.93% 1.27% 3.29% 2% 0.37% 2.95% 4.16% 7.8% 0.7%
2026/06/15 44.14% 3.93% 2.42% 3.15% 5.52% 1.78% 1.67% 1.49% 7.94% 5.83%
2026/06/16 35.38% 0% 0.53% 2.24% 1.72% 1.11% 1.7% 1.6% 12.13% 23.09%
2026/06/17 17.74% 0% 5.21% 2.7% 18.08% 13.19% 2.29% 5.75% 6.92% 7.03%
2026/06/18 23.73% 3.47% 12.09% 2.51% 8.73% 1.23% 1.45% 7.74% 13.62% 6.04%
2026/06/19 32.62% 9.35% 0.16% 4.29% 1.68% 0.27% 3.35% 2.75% 1.03% 13%
2026/06/20 32.58% 9.36% 0.58% 5.48% 1.87% 0.78% 1.81% 12.54% 16.78% 1.1%
2026/06/21 43.67% 5.84% 0.1% 5.2% 19.53% 0.25% 1.99% 1.07% 1.55% 2.1%
2026/06/22 38.79% 11.88% 0.74% 5% 2.49% 0.27% 4.29% 1.61% 11.48% 0.61%
2026/06/23 14.58% 16.1% 0.63% 3.92% 9.76% 2.05% 1.32% 31.33% 0.37% 1.59%
2026/06/24 23.28% 18.2% 0.05% 4.14% 1.04% 0.2% 1.28% 22.01% 6.96% 0.67%
2026/06/25 42.94% 15.37% 0.71% 8.3% 2.42% 0.39% 2.4% 3.59% 0.16% 0.73%
2026/06/26 36.82% 0% 0.09% 6.47% 1.33% 1.14% 4.92% 9.69% 0.88% 2.12%
2026/06/27 31.94% 0% 0.2% 5.77% 8.24% 5.39% 4.04% 0.68% 21.62% 1.18%
2026/06/28 43.17% 17.01% 1.07% 4.79% 2.52% 1.2% 3.28% 0.5% 0.6% 1.02%
2026/06/29 23.66% 7.39% 0.09% 2.15% 9.03% 28.31% 2.88% 2.54% 6.9% 0.65%
2026/06/30 35.87% 12.96% 9.16% 5.6% 5.28% 2.96% 1.7% 1.15% 0.77% 0.72%
  • nordvpn.com
  • versa-networks.com
  • vodafone.co.uk
  • starlink.com
  • uswitch.com
  • ee.co.uk
  • ionos.co.uk
  • g.network
  • vpnpro.com
  • forbes.com

Copyright © Adthena. All rights reserved.

NordVPN’s spend share fluctuated, peaking at 53.67% on June 9. Versa Networks saw a steady rise, ending at 12.96%. Vodafone’s share spiked to 13.42% on June 10. Starlink’s share increased, peaking at 8.3% on June 25.

Market Exposure

Competitor Count for UK Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 216
2026/06/02 213
2026/06/03 207
2026/06/04 201
2026/06/05 209
2026/06/06 207
2026/06/07 207
2026/06/08 214
2026/06/09 216
2026/06/10 207
2026/06/11 208
2026/06/12 207
2026/06/13 191
2026/06/14 191
2026/06/15 198
2026/06/16 183
2026/06/17 195
2026/06/18 195
2026/06/19 190
2026/06/20 167
2026/06/21 170
2026/06/22 180
2026/06/23 178
2026/06/24 173
2026/06/25 166
2026/06/26 173
2026/06/27 162
2026/06/28 170
2026/06/29 176
2026/06/30 171

Copyright © Adthena. All rights reserved.

June began with 216 advertisers, gradually declining to 171 by month’s end. Mid-month saw fluctuations, with a notable dip to 167 on June 20.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
g.network 8.33%
starlink.com 8.02%
versa-networks.com 1.89%
ee.co.uk 1.61%
ionos.co.uk 0.48%
ebay.co.uk -1.51%
youfibre.com -1.89%
which.co.uk -2.21%
vodafone.co.uk -3.42%
nordvpn.com -4.1%

Copyright © Adthena. All rights reserved.

Starlink.com and g.network surged with click shares of 8.02% and 8.33%, respectively. Conversely, nordvpn.com and vodafone.co.uk saw declines of 4.1% and 3.42%.

Campaign Efficiency

UK Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vodafone.co.uk nordvpn.com starlink.com ee.co.uk uswitch.com proton.me ebay.co.uk g.network ionos.co.uk which.co.uk
2026/06/01 2.93% 13.76% 7.32% 3.49% 25.91% 3.15% 4.85% 0.38% 1.53% 1.61%
2026/06/02 10.38% 8.34% 5.65% 1.88% 17.07% 2% 4.67% 0.04% 1.9% 15.41%
2026/06/03 6.16% 16.77% 11.59% 1.31% 7.49% 2.74% 5.83% 0.02% 4.42% 2.67%
2026/06/04 9.6% 10.97% 7.03% 4.65% 11.09% 2.33% 5.07% 0% 1.44% 0.25%
2026/06/05 9.46% 11.75% 6.79% 1.13% 18.14% 2.5% 4.79% 0.05% 1.64% 1.99%
2026/06/06 21.32% 9.73% 6.04% 0.42% 15.04% 1.61% 3.46% 0.02% 2.01% 7%
2026/06/07 7.97% 15.64% 11.72% 1.7% 5.71% 2.44% 7.48% 0.01% 2.75% 1.2%
2026/06/08 10.29% 16.42% 8.99% 7.88% 8.35% 3.09% 4.06% 0.27% 2.66% 1.23%
2026/06/09 3.51% 20.04% 9.67% 1.16% 13.19% 3.89% 8.52% 0.57% 3.6% 1.7%
2026/06/10 25.37% 8.94% 4.65% 10.65% 13.85% 1.92% 3.99% 0.58% 2.34% 6.87%
2026/06/11 10.46% 9.83% 7.37% 2.5% 15.8% 3.18% 5.69% 0.93% 2.39% 0.03%
2026/06/12 8.16% 12.63% 10.57% 2.31% 14.2% 3.03% 4.81% 0.35% 3.78% 0.24%
2026/06/13 2.32% 13.1% 8.32% 4.2% 3.22% 3.54% 9.41% 1.27% 4.84% 0.13%
2026/06/14 2.43% 9.4% 7.79% 0.71% 3.05% 2.59% 4.03% 8.93% 4.05% 9.84%
2026/06/15 7.85% 15.04% 9.19% 2.59% 8.91% 3.03% 9.19% 4.42% 2.56% 0.08%
2026/06/16 1.65% 16.83% 6.56% 1.78% 2.55% 3.63% 10.18% 7.19% 3.11% 0.34%
2026/06/17 9.98% 5.76% 5.2% 9.59% 22.97% 2.07% 4.89% 11.56% 1.85% 3%
2026/06/18 19.27% 7.64% 6.49% 1.82% 8.2% 2.55% 7.49% 15.75% 1.87% 0.01%
2026/06/19 0.32% 10.13% 11.41% 0.95% 1.64% 3.54% 16.45% 5.28% 3.81% 0.01%
2026/06/20 1.11% 11.41% 16.52% 1.49% 3.21% 3.15% 3.49% 30.58% 2.24% 0.81%
2026/06/21 0.23% 12.98% 13% 1.25% 29.36% 4.01% 2.46% 2.65% 2.91% 0.81%
2026/06/22 1.89% 14.89% 14.3% 0.75% 4.57% 3.9% 7.1% 5.47% 6.52% 1.36%
2026/06/23 1.34% 5.29% 7.98% 2.68% 12.8% 2.57% 1.77% 35.87% 1.39% 0.88%
2026/06/24 0.11% 7.81% 11.88% 0.76% 1.21% 2.28% 2.48% 31.93% 1.73% 0.04%
2026/06/25 1.57% 13.89% 24.54% 0.99% 2.73% 4.82% 1.87% 11.48% 2.96% 0.02%
2026/06/26 0.12% 9.66% 15.96% 5.88% 0.67% 3.75% 2.39% 22.27% 5.02% 0%
2026/06/27 0.57% 9.61% 13.91% 18.63% 9.95% 4.03% 4.16% 0.46% 4.8% 0.14%
2026/06/28 1.98% 15.74% 13.5% 7.17% 3.49% 4.2% 3.05% 0.38% 4.48% 0.06%
2026/06/29 0.29% 12% 6.36% 15.43% 15.33% 2.68% 1.89% 6.52% 4.52% 0.01%
2026/06/30 18.66% 13.21% 12.18% 7.17% 6.95% 6.49% 2.64% 2.11% 1.57% 0.72%
  • vodafone.co.uk
  • nordvpn.com
  • starlink.com
  • ee.co.uk
  • uswitch.com
  • proton.me
  • ebay.co.uk
  • g.network
  • ionos.co.uk
  • which.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Vodafone’s impression share fluctuated, peaking at 25.37% on the 10th. NordVPN maintained a steady presence, while Starlink surged mid-month. EE and Uswitch showed sporadic spikes. By month’s end, Vodafone and Starlink led.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things - Last month
  1. 1
    Free Trial | WhatsApp Business Platform | Esendex UK https://www.esendex.co.uk

    Explore the value of WhatsApp Business Platform first-hand. Try our free trial today and drive richer customer communications.

  2. 2
    Ultrafast Speed for Busy Homes https://www.g.network

    London’s #1 Rated Full Fibre — Switch to G.Network full fibre with speeds up to 1Gb. Fast, reliable, London connectivity.

  3. 3
    VPN for dummies - Set up and connect in minutes https://www.nordvpn.com

    You can use a VPN for free, but paid VPNs usually offer better online security.

  4. 4
    Check My Broadband Speed https://www.uswitch.com

    Get Your Results In Seconds — Run a free broadband speed test to check your internet speed in seconds! Compare your speed to the rest of your area. See if you can switch to a faster provider. Speeds of up to 1000 Mbps. Switch For Fast Broadband. Featured Broadband Deals. Exclusive Deals End Soon!

  5. 5
    Check Your Internet Speed - Internet speed test https://www.vodafone.co.uk

    Are you getting the most out of your broadband? Check your internet speed and see if you can save with Vodafone Broadband today

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Esendex UK entices with a free trial of its WhatsApp Business Platform, promising enriched customer communication. G.Network highlights ultrafast, reliable connectivity for London homes. NordVPN simplifies online security with easy setup. Uswitch and Vodafone focus on broadband speed tests, encouraging users to explore faster, cost-effective options.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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