UK Telecommunications Internet of Things - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
nordvpn.com	17.88
vpnpro.com	7.3
nordlayer.com	6.42
uswitch.com	5.09
starlink.com	4.78
luckycrush.live	4.69
livuapp.com	4.09
livcam.me	3.68
ebay.co.uk	3.34
cablemonkey.co.uk	3.21
others	39.52

In the competitive landscape of Google’s PPC, NordVPN leads with a 17.88% click share. Following are VPNPro and NordLayer with 7.3% and 6.42%, respectively. Notably, ‘others’ collectively hold a significant 39.52% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	vpnpro.com	nordvpn.com	forbes.com	nordlayer.com	uswitch.com	ionos.co.uk	luckycrush.live	business.bt.com	livcam.me	livuapp.com
2025/06/01	18.17%	36.49%	0.83%	8.81%	2.72%	2.63%	0.64%	0.21%	1.4%	1.51%
2025/06/02	13.05%	33.3%	0.76%	18.01%	3.16%	1.63%	0.75%	0.16%	1.93%	1.82%
2025/06/03	9.07%	30.89%	0.86%	21.93%	0.97%	3.84%	0.77%	0.35%	1.41%	2.06%
2025/06/04	12.12%	34.48%	0.59%	5.85%	3.28%	2.61%	1.42%	0.27%	1.22%	2.22%
2025/06/05	19.33%	31.27%	0.56%	0.62%	4.56%	2.97%	0.75%	0.78%	1.48%	2.14%
2025/06/06	10.21%	29.82%	0.5%	18.9%	10.26%	2.38%	0.86%	0.14%	0.99%	1.24%
2025/06/07	14.45%	41.53%	0.59%	8.51%	1.05%	3.13%	1.55%	0.16%	1.45%	1.58%
2025/06/08	14.71%	33.25%	4.05%	14.95%	1.37%	4.49%	1.47%	0.15%	1.76%	1.59%
2025/06/09	16.22%	32.16%	2.51%	10.11%	1.96%	2.01%	1.76%	0.34%	1.13%	0.98%
2025/06/10	12.51%	32.75%	5.81%	8.18%	2.86%	2.64%	1.92%	3.02%	0.97%	1.23%
2025/06/11	13.39%	35.92%	1.46%	8.98%	5.24%	3.5%	1.63%	0.85%	0.91%	1.14%
2025/06/12	14.15%	36.61%	1.41%	12.55%	1.08%	2.75%	1.65%	2.16%	0.87%	0.89%
2025/06/13	17.64%	34.32%	1.54%	16.51%	2.15%	2.87%	1.6%	0.22%	0.66%	0.87%
2025/06/14	18.2%	29.81%	0.59%	13.09%	2.58%	4.38%	2.19%	1.7%	1.03%	1.53%
2025/06/15	17.94%	18.35%	1.01%	16.5%	2.08%	6.02%	2.18%	0.91%	1.91%	1.77%
2025/06/16	9.4%	24.03%	1.04%	23.46%	0.75%	2.45%	1.63%	2.64%	0.95%	1.85%
2025/06/17	13.77%	31.86%	1.07%	10.63%	2.98%	2.93%	2.33%	1.92%	1.01%	1.43%
2025/06/18	15.53%	26.3%	3.55%	20.38%	0.95%	2.34%	1.49%	1.96%	1.14%	1.21%
2025/06/19	12.45%	26.99%	0.85%	24.6%	1.61%	2.62%	1.92%	1.76%	1.39%	1.48%
2025/06/20	16.4%	32.84%	0.49%	10.04%	2.39%	3.85%	1.51%	1.24%	0.98%	1.14%
2025/06/21	27.34%	31.12%	1.47%	0.99%	1.85%	4.48%	2.45%	1.01%	1.38%	1.6%
2025/06/22	20.23%	25.57%	4.45%	10.04%	1.84%	3.88%	2.06%	1.12%	0.91%	1.52%
2025/06/23	17.79%	29.52%	0.62%	23.29%	1.35%	3.01%	1.38%	2.01%	1.11%	0.98%
2025/06/24	15.61%	31.18%	2.52%	19.82%	1.06%	2.85%	1.87%	1.44%	0.87%	0.83%
2025/06/25	12.01%	32.63%	0.06%	18.48%	1.41%	4.05%	1.76%	1.54%	1.17%	1.2%
2025/06/26	10.68%	21.3%	0.52%	12.2%	20.11%	3.95%	1.63%	3.09%	1.34%	1.11%
2025/06/27	18.83%	32.33%	0.75%	15.85%	6.61%	2.34%	1.34%	0.16%	0.88%	0.59%
2025/06/28	15.85%	28.29%	1.06%	10.81%	8.95%	7.37%	2.42%	0.26%	1.18%	1.39%
2025/06/29	15.97%	23.4%	0.78%	23.35%	0.63%	4.9%	1.49%	0.18%	1.14%	0.91%
2025/06/30	26.38%	25.39%	4.89%	4.75%	4.17%	2.95%	1.84%	1.27%	1.19%	1.17%

June saw dynamic shifts in PPC spend share. NordVPN led consistently, peaking at 41.53% on June 7. VPNPro fluctuated, ending strong at 26.38%. Forbes spiked on June 30, reaching 4.89%.

Market Exposure

Competitor Count for UK Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	213
2025/06/02	223
2025/06/03	185
2025/06/04	211
2025/06/05	205
2025/06/06	216
2025/06/07	208
2025/06/08	210
2025/06/09	210
2025/06/10	221
2025/06/11	233
2025/06/12	237
2025/06/13	244
2025/06/14	247
2025/06/15	237
2025/06/16	248
2025/06/17	240
2025/06/18	246
2025/06/19	237
2025/06/20	243
2025/06/21	213
2025/06/22	223
2025/06/23	230
2025/06/24	235
2025/06/25	242
2025/06/26	236
2025/06/27	231
2025/06/28	226
2025/06/29	222
2025/06/30	246

June saw a dynamic shift in advertisers, starting at 213 and peaking at 248 mid-month, before stabilizing at 246.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
vpnpro.com	2.55%
nordlayer.com	1.59%
ionos.co.uk	1.09%
coomeet.com	0.99%
luckycrush.live	0.91%
solarwinds.com	-0.63%
livuapp.com	-0.69%
thundr.com	-1%
1v1chat.me	-1.28%
starlink.com	-2.58%

Starlink.com saw a significant drop of -2.58 in click share, while vpnpro.com experienced a notable rise of 2.55.

Campaign Efficiency

UK Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	vpnpro.com	nordvpn.com	luckycrush.live	livuapp.com	livcam.me	three.co.uk	ebay.co.uk	uswitch.com	fs.com	nordlayer.com
2025/06/01	9.98%	13.81%	2.24%	5.39%	5.05%	4.87%	4.59%	1.93%	3.51%	4.58%
2025/06/02	5.8%	11.29%	2.21%	6.08%	6.17%	3.64%	5.18%	3.37%	3.07%	8.7%
2025/06/03	4.8%	9.82%	2.63%	7.48%	5.29%	3.28%	3.62%	0.54%	2.93%	12.02%
2025/06/04	5.28%	10.89%	3.67%	6.44%	3.72%	3.46%	3.62%	2.93%	2.91%	2.5%
2025/06/05	10.94%	10.91%	2.61%	7.65%	5.55%	1.48%	2.53%	4.84%	2.31%	0.26%
2025/06/06	5.68%	12.64%	2.8%	4.22%	3.47%	2.12%	2.72%	12.22%	1.67%	10.3%
2025/06/07	8.68%	17.3%	4.86%	5.76%	5.25%	5.05%	7.25%	1.41%	3.66%	4.35%
2025/06/08	7.14%	13.96%	4.72%	5.21%	5.73%	4%	6.11%	2.13%	3.69%	8.13%
2025/06/09	9.39%	11.9%	6.08%	3.69%	4.42%	3.72%	6.2%	2.46%	4%	5.72%
2025/06/10	7.26%	12.95%	6.77%	4.81%	3.74%	3.88%	3.95%	2.68%	3.28%	4.32%
2025/06/11	7.21%	13.43%	5.27%	3.98%	3.13%	2.34%	2.99%	5.93%	4.2%	4.96%
2025/06/12	8.09%	14.9%	5.72%	3.49%	3.32%	2.82%	3.97%	0.77%	2.71%	7.89%
2025/06/13	10.54%	15.07%	5.54%	3.27%	2.48%	2.82%	4.51%	2.32%	2.55%	9.67%
2025/06/14	10.64%	14.31%	6.51%	4.99%	3.31%	3.17%	4.52%	2.5%	3.35%	7.62%
2025/06/15	9.45%	8.47%	5.73%	5.23%	5.27%	2.79%	5.18%	1.99%	2.45%	8.51%
2025/06/16	5.64%	11.06%	4.87%	5.98%	3.51%	3.73%	3.5%	0.72%	2.5%	10.88%
2025/06/17	7.13%	11.25%	7.47%	4.98%	3.54%	2.88%	3.09%	2.44%	3.62%	6.38%
2025/06/18	10.17%	11.86%	5.14%	4.56%	4.28%	2.09%	4.54%	1.11%	2.54%	12.53%
2025/06/19	8.27%	10.43%	6.93%	5.44%	5.15%	3.12%	4.43%	1.61%	1.96%	14.76%
2025/06/20	9.03%	14.21%	4.83%	4.04%	3.69%	2.48%	4.54%	2%	2.43%	5.75%
2025/06/21	15.13%	13.4%	7.27%	5.28%	4.39%	2.2%	5.2%	2.17%	3.3%	0.42%
2025/06/22	13.33%	12.45%	6.66%	5.34%	3.49%	2.35%	5.33%	2.11%	2.12%	4.98%
2025/06/23	12.23%	15.17%	5.23%	4.16%	4.49%	1.97%	3.87%	1.23%	3.37%	15.35%
2025/06/24	9.9%	15.68%	6.63%	3.26%	3.71%	2.15%	3.25%	1.16%	1.93%	12.19%
2025/06/25	7.43%	13.4%	6.27%	4.57%	4.54%	3.26%	3.47%	1.15%	3.09%	11.35%
2025/06/26	4.84%	7.13%	5.47%	3.8%	4.11%	2.78%	4.12%	18.15%	3.05%	6.42%
2025/06/27	13.04%	14.7%	5.12%	2.49%	3.51%	2.66%	4.1%	9.77%	2.14%	10.26%
2025/06/28	9.13%	12.27%	6.58%	3.99%	3.59%	3.55%	3.24%	9.16%	3.84%	4.43%
2025/06/29	9.32%	10.95%	4.61%	3.12%	3.69%	2.91%	4.87%	0.54%	3.31%	12.22%
2025/06/30	15.96%	12.04%	5.64%	3.86%	3.67%	3.41%	3.33%	2.82%	2.66%	2.18%

In June 2025, NordVPN led with consistent high impressions, peaking mid-month. VPNPro saw fluctuations, ending strong. LuckyCrush and LivuApp maintained moderate shares. NordLayer had a volatile month, finishing lower. Overall, NordVPN dominated.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Network VPN https://www.nordlayer.com
Try Cloud VPN—No Hardware — Toggle-ready platform to connect, protect, detect & respond. No hardware, easy to deploy.
2
Virtual Private Network | Get a VPN & Threat Protection https://www.nordvpn.com
Experience a Trusted Virtual Private Network With NordVPN. Protect Your Online Activities.
3
Starlink - High-Speed Internet https://www.starlink.com
Cancellation, plan, address changes or Kit transfers in the first 12 months subject to fee. World’s most...
4
Secure Remote Access https://www.telstrainternational.com
Cloud Connectivity Solutions — Reduce downtime with AI-driven network optimization & intelligent routing. Seamless...
5
Check My Broadband Speed https://www.uswitch.com › broadband › speedtest
Compare Your Speed — Compare your speed to the rest of your area. See if you can switch to a faster provider. Get accurate and immediate results by following simple steps to...

In the competitive landscape of Google’s SERP, top-performing ads reveal a focus on connectivity and security. NordLayer and NordVPN emphasize seamless, hardware-free VPN solutions, highlighting ease and protection. Starlink promises high-speed internet with global reach, while Telstra International offers AI-driven network optimization. Uswitch provides instant broadband speed comparisons, encouraging users to explore faster options.

Frequently Asked Questions

Why is the UK Telecommunications Internet of Things June 2025 Report useful and how should I use it?

Why is the UK Telecommunications Internet of Things June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Telecommunications Internet of Things June 2025 Report
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How often is the data updated?

Data within the UK Telecommunications Internet of Things June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Telecommunications Internet of Things June 2025 Report?

The UK Telecommunications Internet of Things June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Telecommunications Internet of Things June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Telecommunications Internet of Things June 2025 Report for?

The UK Telecommunications Internet of Things June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Telecommunications

UK Telecommunications Internet of Things - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Competitor Count for UK Telecommunications Internet of Things

Market Loss & Market Gains for UK Telecommunications Internet of Things

UK Telecommunications Internet of Things Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Frequently Asked Questions

Why is the UK Telecommunications Internet of Things June 2025 Report useful and how should I use it?

Why is the UK Telecommunications Internet of Things June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Telecommunications Internet of Things June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Telecommunications Internet of Things June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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