US Telecommunications Internet of Things - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
starlink.com	18.71
spectrum.com	10.23
att.com	8.36
amazon.com	7.84
t-mobile.com	6.57
quantumfiber.com	5.19
xfinityspecial.com	3.76
hughesnet.com	3.39
xfinity.com	3.12
vpnpro.com	2.68
others	30.15

Starlink leads with 18.71% click share, followed by Spectrum at 10.23%. Others collectively hold a significant 30.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	spectrum.com	att.com	nordvpn.com	forbes.com	xfinityspecial.com	vpnpro.com	hughesnet.com	t-mobile.com	quantumfiber.com	verizon.com
2025/06/01	17.4%	7.7%	6.43%	10.07%	1.23%	11.5%	4.1%	4.51%	3.62%	3.44%
2025/06/02	13.97%	3.51%	6.76%	5.41%	2.53%	8.99%	4.6%	5.63%	3.8%	6.13%
2025/06/03	21%	11.51%	3.21%	2.26%	2.17%	5.45%	7.78%	4.59%	6.3%	4.27%
2025/06/04	10.26%	12.63%	3.89%	4.11%	9.12%	5.66%	2.87%	7.41%	1.95%	7.58%
2025/06/05	13%	8.82%	3.34%	4.87%	15.67%	4.13%	2.46%	7.49%	1.89%	5.97%
2025/06/06	16.61%	10.17%	4.84%	4.16%	11.24%	4.91%	3.5%	8.28%	2.85%	3.9%
2025/06/07	10.62%	3.67%	6.06%	9.76%	1.43%	14.26%	5.08%	3.36%	3.44%	8.83%
2025/06/08	12.06%	3.38%	7.08%	6.56%	1.45%	12.48%	6.23%	2.85%	6.21%	5.6%
2025/06/09	1.79%	2.31%	4.21%	6.45%	2.51%	6.95%	8.61%	3.26%	6.53%	5.48%
2025/06/10	13.9%	3.4%	5.06%	6%	3.54%	9.24%	5.11%	3.97%	5.23%	5.93%
2025/06/11	13.84%	11.72%	4.26%	2.95%	7.31%	6.3%	3.45%	8.29%	3.23%	7.59%
2025/06/12	15.87%	9%	7.53%	5.01%	1.48%	10.88%	4.44%	3.33%	3.99%	6.37%
2025/06/13	8.92%	3.84%	7.56%	5.15%	1.07%	6.07%	6.41%	4.81%	5.84%	3.86%
2025/06/14	13.91%	2.12%	4.9%	9.06%	1.37%	9.11%	4.4%	2.06%	3.99%	5.55%
2025/06/15	19.96%	7.59%	5.9%	2.1%	0.89%	7.65%	4.28%	4.02%	4.75%	8.39%
2025/06/16	15.75%	10.77%	3.34%	2.07%	2.31%	7%	5.96%	4.41%	4.7%	6.66%
2025/06/17	13.59%	4.52%	4.54%	4.92%	9.75%	4.1%	4.51%	4.84%	3.78%	9.06%
2025/06/18	18.17%	12.73%	5.37%	5.97%	1.06%	6.82%	4.69%	3.69%	4.26%	3.54%
2025/06/19	21.76%	12.71%	3.67%	4.45%	8.17%	5.57%	2.91%	1.85%	3.77%	3.42%
2025/06/20	19.34%	5.68%	4%	3.99%	10.34%	4.73%	3.81%	7.09%	3.31%	2.87%
2025/06/21	5.51%	6.2%	6.73%	8.03%	0.91%	9.3%	6.13%	4.68%	5.57%	4.01%
2025/06/22	16.05%	12.81%	7.46%	4.8%	0.98%	8.57%	4.5%	4.09%	4.8%	4.39%
2025/06/23	12.63%	4.06%	5.69%	9.31%	2.25%	9.28%	4.44%	5.29%	4.87%	7.87%
2025/06/24	16.83%	10.81%	2.92%	5.74%	8.57%	3.44%	4.01%	6.61%	4.11%	4.04%
2025/06/25	10.3%	13.75%	2%	3.27%	13.72%	5.26%	4.04%	3.23%	3.64%	4.16%
2025/06/26	7.54%	3.76%	6.08%	7.04%	1.67%	10.75%	5.46%	4.01%	5.87%	2.87%
2025/06/27	15.45%	12.75%	4.56%	5.29%	4.82%	6.08%	3.47%	4.11%	4.01%	4.7%
2025/06/28	25.56%	4.36%	3.12%	4.13%	0.77%	6.94%	5.84%	4.18%	5.63%	2.76%
2025/06/29	14.05%	9.41%	3.53%	5.98%	2.31%	8.33%	5.3%	3.34%	5.2%	5.27%
2025/06/30	16.06%	6.71%	6.71%	6.43%	5.93%	5.38%	4.17%	3.94%	3.4%	3.07%

Spectrum.com led June with fluctuating spend, peaking at 25.56% on June 28. Meanwhile, att.com and nordvpn.com showed consistent mid-range activity. By month’s end, spectrum.com maintained dominance.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	300
2025/06/02	325
2025/06/03	232
2025/06/04	322
2025/06/05	301
2025/06/06	280
2025/06/07	272
2025/06/08	264
2025/06/09	280
2025/06/10	302
2025/06/11	305
2025/06/12	282
2025/06/13	292
2025/06/14	273
2025/06/15	256
2025/06/16	267
2025/06/17	280
2025/06/18	290
2025/06/19	274
2025/06/20	299
2025/06/21	272
2025/06/22	282
2025/06/23	292
2025/06/24	291
2025/06/25	274
2025/06/26	291
2025/06/27	276
2025/06/28	276
2025/06/29	268
2025/06/30	311

June began with 300 advertisers, peaking at 325 on June 2. A dip to 232 on June 3 was followed by fluctuations, ending at 311.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
spectrum.com	1.64%
tp-link.com	1.63%
amazon.com	1.25%
xfinityspecial.com	0.57%
satellitephonestore.com	0.52%
beenverified.com	-0.51%
xfinity.com	-0.62%
verizon.com	-0.87%
t-mobile.com	-1.01%
starlink.com	-2.15%

In the past month, spectrum.com and tp-link.com surged with click share increases of 1.64 and 1.63, respectively. Meanwhile, starlink.com faced a decline of 2.15.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	att.com	amazon.com	xfinityspecial.com	starlink.com	spectrum.com	forbes.com	vpnpro.com	xfinity.com	t-mobile.com	verizon.com
2025/06/01	7.86%	6.34%	0.71%	9.83%	5.97%	7.42%	10.46%	0.89%	3.3%	3.12%
2025/06/02	2.02%	11.05%	1.5%	14.61%	4.26%	3.44%	7.17%	0.98%	3.28%	3.83%
2025/06/03	12.29%	7.67%	1.31%	13.98%	6.66%	1.94%	4.94%	0.14%	2.96%	2.23%
2025/06/04	14.11%	4.18%	7.53%	4.05%	3.17%	3.29%	4.3%	7.55%	8.16%	6.92%
2025/06/05	11.99%	2.77%	14.91%	2.76%	4.09%	3.53%	3.21%	11.81%	7.38%	3.94%
2025/06/06	13.76%	5.24%	12.46%	4.75%	5.42%	2.94%	3.74%	8.85%	9.76%	2.89%
2025/06/07	3.04%	13.28%	0.81%	8.8%	3.37%	7.56%	12.05%	1.31%	2.23%	6.25%
2025/06/08	2.16%	8.57%	1.02%	10.48%	3.98%	5.93%	10.57%	1.74%	1.87%	5.08%
2025/06/09	2.05%	16.76%	1.16%	11.68%	0.78%	4.39%	4.42%	1.75%	1.61%	3%
2025/06/10	1.66%	11.61%	2.17%	9.03%	5.07%	4.8%	7.14%	2.16%	2.99%	4.44%
2025/06/11	15.7%	8.25%	8.76%	6.01%	4.02%	2.05%	4.79%	4.29%	9.83%	4.88%
2025/06/12	9.22%	15.28%	0.78%	12.57%	4.64%	3.54%	7.51%	0.4%	2.06%	4.52%
2025/06/13	3.36%	15.91%	0.59%	13.75%	2.78%	3.42%	4.42%	0.96%	2.6%	2.54%
2025/06/14	1.64%	14.42%	0.8%	10.56%	4.25%	6.56%	6.69%	6.25%	1.15%	3.8%
2025/06/15	7.9%	15.95%	0.59%	8.9%	6.57%	1.64%	6.33%	2.21%	2.56%	5.54%
2025/06/16	11.14%	12.37%	1.18%	9.58%	5.06%	1.48%	5.81%	0.96%	2.95%	4.84%
2025/06/17	3.33%	11.67%	12.15%	6.14%	4.35%	3.16%	3.03%	6.16%	3.2%	8.5%
2025/06/18	14.31%	11.87%	0.73%	8.83%	5.74%	4.69%	5.65%	1.67%	2.6%	2.7%
2025/06/19	15%	7.89%	10.4%	7.84%	5.95%	2.52%	3.62%	6.05%	1.05%	1.95%
2025/06/20	6.19%	9.61%	14.82%	3.63%	5.96%	2.84%	3.52%	10.44%	7.57%	2.05%
2025/06/21	9.78%	15.22%	0.6%	7.94%	1.97%	4.61%	5.82%	0.95%	2.39%	2.35%
2025/06/22	14.91%	12.77%	0.4%	9.36%	4.82%	3.69%	7.26%	0.93%	2.62%	2.3%
2025/06/23	3.72%	10.58%	1.13%	7.98%	3.74%	7.25%	8.05%	0.65%	3.62%	5.44%
2025/06/24	12.5%	8.43%	10.73%	6.86%	5.11%	3.87%	3.11%	5.47%	6.79%	2.4%
2025/06/25	12.97%	7.18%	14.15%	6.6%	3.03%	2.3%	4.11%	5.3%	1.78%	2.32%
2025/06/26	2.69%	17.39%	0.94%	9.26%	2.65%	4.66%	8.92%	0.65%	2.49%	1.62%
2025/06/27	13.01%	10.11%	5.61%	6.42%	4.17%	3.2%	4.35%	5.28%	2.51%	3.3%
2025/06/28	4.54%	14.93%	0.55%	11.03%	8.28%	2.77%	6.03%	1.02%	3.14%	2.72%
2025/06/29	14.31%	8.78%	1.46%	5.42%	4.35%	4.27%	6.84%	1.56%	2.16%	3.98%
2025/06/30	6.87%	6.74%	6.68%	4.98%	4.87%	4.85%	4.18%	3.9%	2.45%	2.38%

In June 2025, AT&T’s impression share fluctuated, peaking mid-month. Amazon maintained a strong presence, with consistent highs. Xfinityspecial and Starlink showed sporadic spikes. Spectrum and Forbes had moderate, stable shares. VPNpro and Xfinity had varied trends. T-Mobile and Verizon displayed steady, low shares. The month ended with Amazon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T Fiber® https://fiber.att.com
Enjoy Fast Internet Today — Enjoy Affordable Prices. Discover The Perfect Fiber Plan For Your Family. Ltd. Avail/Areas
2
High-Speed Internet On The Go - Roam With Starlink https://www.starlink.com
Easily fits in a backpack, designed to provide high-speed, low-latency internet on the go. Starlink...
3
T-Mobile® Home Internet - No Annual Contracts https://www.t-mobile.com › home-internet
Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed.
4
Satellite Internet That Works https://www.viasat.com
Connect Anywhere — We put all our resources into internet. No side projects, no distractions, just internet.
5
Xfinity Internet Service - Fast Internet - $40.00/mo/1yr https://www.xfinity.com › internet › deals
One all-in internet plan, no contracts, and WiFi equipment included for $40/mo for 1 year.

In the competitive world of internet services, AT&T Fiber® emphasizes affordability and family-friendly plans. Starlink offers portability with high-speed internet on the go. T-Mobile® highlights flexibility with no contracts and stable pricing. Viasat focuses solely on reliable satellite internet. Xfinity combines simplicity with a no-contract, all-inclusive plan.

Frequently Asked Questions

Why is the US Telecommunications Internet of Things June 2025 Report useful and how should I use it?

Why is the US Telecommunications Internet of Things June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Telecommunications Internet of Things June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Internet of Things June 2025 Report?

The US Telecommunications Internet of Things June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Internet of Things June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Internet of Things June 2025 Report for?

The US Telecommunications Internet of Things June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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US Telecommunications Internet of Things - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Competitor Count for US Telecommunications Internet of Things

Market Loss & Market Gains for US Telecommunications Internet of Things

US Telecommunications Internet of Things Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Frequently Asked Questions

Why is the US Telecommunications Internet of Things June 2025 Report useful and how should I use it?

Why is the US Telecommunications Internet of Things June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Internet of Things June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Internet of Things June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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