Why is the AUS Travel Holiday Type April 2026 Report useful and how should I use it?

Why is the AUS Travel Holiday Type April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Holiday Type April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Holiday Type April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Holiday Type April 2026 Report?

The AUS Travel Holiday Type April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Holiday Type April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Holiday Type April 2026 Report for?

The AUS Travel Holiday Type April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Holiday Type - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Holiday Type AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.1389608176
	82.8610391824

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	18%
Navigational	0%
Seasonal	7%
Local	1%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
myfiji.com	13.53
luxuryescapes.com	13.02
royalcaribbean.com	7.26
vacationstogo.com	6.59
carnival.com.au	3.81
silversea.com	3.21
flightcentre.com.au	2.87
cruiseguru.com.au	2.77
webjet.com.au	2.58
wotif.com	2.38
others	41.98

myfiji.com - 13.53%
luxuryescapes.com - 13.02%
royalcaribbean.com - 7.26%
vacationstogo.com - 6.59%
carnival.com.au - 3.81%
silversea.com - 3.21%
flightcentre.com.au - 2.87%
cruiseguru.com.au - 2.77%
webjet.com.au - 2.58%
wotif.com - 2.38%
others - 41.98%

In the travel PPC landscape, ‘myfiji.com’ and ‘luxuryescapes.com’ lead with 13.53% and 13.02% click shares, respectively. ‘Others’ dominate with 41.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	luxuryescapes.com	myfiji.com	royalcaribbean.com	silversea.com	webjet.com.au	holidaymax.com	vacationstogo.com	carnival.com.au	avgtravels.com	cruiseguru.com.au
2026/04/01	13.11%	11.01%	9.12%	5.8%	1.9%	3.61%	4.91%	3.63%	1.89%	2.46%
2026/04/02	10.59%	9.77%	6.65%	5.39%	1.47%	3.51%	3.39%	2.9%	3.67%	3.53%
2026/04/03	12.42%	9.83%	6.57%	5.08%	1.72%	3.73%	3.19%	2.14%	3.97%	4.04%
2026/04/04	13.38%	9.4%	7.39%	4.87%	2.1%	3.49%	3.02%	3.18%	2.35%	3.1%
2026/04/05	12.64%	9.59%	6.89%	4.05%	2.33%	4.04%	3.48%	2.9%	1.68%	4.25%
2026/04/06	12.9%	9.18%	6.51%	4.46%	2.77%	3.96%	3.02%	2.61%	1.5%	1.83%
2026/04/07	12.54%	9.38%	6.03%	4.3%	2.63%	3.49%	3.22%	2.39%	1.75%	3.11%
2026/04/08	13.18%	9.9%	6.26%	3.71%	2.01%	3.31%	3.46%	2.58%	2.54%	3.44%
2026/04/09	13.57%	10.33%	6.05%	4.51%	1.74%	3.17%	3.79%	2.37%	2.47%	2.73%
2026/04/10	11.51%	10.3%	6.72%	5.2%	1.83%	3.34%	4.03%	3.25%	1.55%	2.97%
2026/04/11	13.63%	10.05%	6.74%	4.57%	3.1%	2.8%	3.33%	3.36%	1.79%	2.55%
2026/04/12	14.95%	9.05%	7.06%	5.94%	1.53%	3.45%	4.28%	2.33%	3%	3.33%
2026/04/13	13.63%	10.94%	5.8%	5.43%	1.61%	2.97%	3.64%	3.49%	2.85%	3.06%
2026/04/14	14.11%	10.92%	6.72%	4.98%	0.91%	3.78%	3.23%	2.58%	2.34%	2.24%
2026/04/15	15.37%	10.38%	4.62%	5.73%	1.51%	3.31%	3.82%	2.74%	2.16%	1.55%
2026/04/16	12.21%	9.78%	7.15%	6.56%	1.07%	3.34%	3.85%	2.73%	2.25%	1.91%
2026/04/17	13.33%	10.99%	5.95%	4.99%	3.08%	3.12%	3.35%	3.43%	1.7%	1.51%
2026/04/18	13.56%	9.19%	5.72%	5.43%	3.99%	2.62%	2.86%	2.46%	2.55%	2.71%
2026/04/19	13.29%	10.14%	6.34%	5.61%	3.7%	3.2%	3.12%	2.46%	2.06%	5.14%
2026/04/20	13.58%	11.29%	5.62%	5.52%	2.85%	2.7%	4.01%	2.37%	2.54%	2.49%
2026/04/21	12.18%	11.01%	5.69%	5.92%	2.46%	3.07%	3.67%	3.44%	2.66%	1.78%
2026/04/22	10.38%	11.39%	7.74%	5.9%	1.33%	3.34%	2.68%	3.08%	2.2%	1.48%
2026/04/23	13.13%	10.51%	6.38%	6.06%	1.54%	3.25%	3.48%	3.19%	2.62%	1.59%
2026/04/24	13.12%	11.69%	5.28%	5.45%	1.5%	3.13%	4.15%	3.91%	2.52%	2.22%
2026/04/25	13.89%	9.91%	6.54%	5.98%	3.62%	3.59%	3.11%	2.88%	3.03%	2.06%
2026/04/26	13.24%	10.59%	6.3%	5.61%	3.99%	3.75%	3.73%	2.59%	1.43%	1.57%
2026/04/27	10.96%	11.3%	7.08%	6.69%	4.26%	2.81%	3.61%	2.43%	1.08%	2.7%
2026/04/28	11.4%	11.37%	6.84%	6.49%	5.64%	3.23%	2.91%	2.87%	1.87%	2.49%
2026/04/29	12.75%	10.73%	6.17%	7.98%	3.53%	2.67%	2.95%	3.1%	3.56%	1.47%
2026/04/30	14.09%	10.57%	8.85%	6.95%	3.84%	2.86%	2.66%	2.49%	2.45%	1.98%

luxuryescapes.com
myfiji.com
royalcaribbean.com
silversea.com
webjet.com.au
holidaymax.com
vacationstogo.com
carnival.com.au
avgtravels.com
cruiseguru.com.au

Luxuryescapes.com led April with fluctuating spend, peaking mid-month. Myfiji.com maintained steady growth, while royalcaribbean.com surged late. Silversea.com and webjet.com.au showed consistent gains. April concluded with diverse advertiser dynamics.

Market Exposure

Competitor Count for AUS Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	273
2026/04/02	274
2026/04/03	269
2026/04/04	276
2026/04/05	277
2026/04/06	279
2026/04/07	280
2026/04/08	276
2026/04/09	278
2026/04/10	284
2026/04/11	275
2026/04/12	280
2026/04/13	268
2026/04/14	264
2026/04/15	265
2026/04/16	261
2026/04/17	255
2026/04/18	265
2026/04/19	267
2026/04/20	268
2026/04/21	270
2026/04/22	268
2026/04/23	264
2026/04/24	270
2026/04/25	264
2026/04/26	265
2026/04/27	259
2026/04/28	259
2026/04/29	254
2026/04/30	254

April began with 273 advertisers, peaking at 284 on the 10th. A decline followed, ending the month at 254.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wotif.com	1.48%
webjet.com.au	1.4%
myfiji.com	1.13%
intrepidtravel.com	0.84%
silversea.com	0.65%
flightcentre.com.au	-0.49%
expedia.com.au	-0.51%
luxuryescapes.com	-1.09%
hollandamerica.com	-1.54%
msccruises.com.au	-2.18%

Wotif.com leads with a 1.48% click share increase, while msccruises.com.au drops by 2.18%.

Campaign Efficiency

AUS Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	luxuryescapes.com	myfiji.com	royalcaribbean.com	vacationstogo.com	mycruises.com.au	carnival.com.au	holidaymax.com	flightcentre.com.au	cruiseguru.com.au	wotif.com
2026/04/01	14.58%	12.1%	5.91%	6.96%	1.81%	4.55%	3.59%	3.32%	2.49%	1.02%
2026/04/02	11.45%	11.1%	4.51%	5.37%	1.88%	3.56%	3.66%	2.93%	3.99%	1.71%
2026/04/03	14.22%	11.36%	4.31%	5.05%	1.16%	2.75%	3.52%	2.35%	4.47%	1.17%
2026/04/04	14.78%	10.79%	5.31%	5.13%	2.51%	4.06%	3.18%	2.1%	3.43%	1.28%
2026/04/05	12.89%	10.81%	4.51%	5.58%	2.57%	3.54%	3.68%	2.66%	4.48%	1.96%
2026/04/06	13.39%	10.4%	4.35%	5.06%	4.04%	3.28%	3.86%	3.14%	1.96%	2.81%
2026/04/07	13.27%	11.01%	3.92%	5.23%	3.45%	3.02%	3.32%	2.8%	3.41%	2.4%
2026/04/08	14.1%	11.58%	4.06%	5.51%	2.7%	3.26%	3.16%	2.25%	3.47%	3.16%
2026/04/09	14.02%	11.58%	3.5%	6.42%	2.81%	3.15%	3.07%	2.45%	2.95%	2.16%
2026/04/10	12.85%	11.62%	4.07%	6.52%	1.97%	4.41%	3.14%	2.69%	2.75%	2.31%
2026/04/11	15.21%	11.15%	4.73%	5.36%	1.42%	4.26%	2.44%	4.39%	2.57%	1.57%
2026/04/12	15.65%	10.27%	3.99%	7.17%	1.72%	3.33%	3.25%	3.55%	3.35%	1.6%
2026/04/13	14.03%	12.42%	3.25%	5.85%	2.02%	4.99%	2.69%	3.5%	2.96%	1.95%
2026/04/14	14.24%	12.35%	3.77%	5.27%	2.52%	3.53%	3.43%	1.83%	2.25%	2.57%
2026/04/15	18.52%	10.9%	2.4%	5.94%	2.94%	3.5%	2.83%	2.52%	1.5%	2.53%
2026/04/16	13.01%	11.12%	4.07%	6.29%	2.4%	3.68%	3.04%	3.15%	1.97%	2.22%
2026/04/17	14.26%	12.15%	3%	5.54%	1.98%	4.55%	2.83%	1.54%	1.49%	3.77%
2026/04/18	14.25%	10.48%	2.96%	5%	1.99%	3.17%	2.43%	2.79%	2.57%	3.14%
2026/04/19	13.74%	11.28%	3.41%	5.2%	2.65%	3.5%	3.07%	1.48%	5.49%	2.52%
2026/04/20	14.12%	12.35%	2.85%	6.33%	2.42%	3.43%	2.43%	4.13%	2.73%	2.62%
2026/04/21	12.59%	12.21%	3.2%	5.94%	3.36%	4.66%	2.88%	3.38%	1.77%	4.94%
2026/04/22	10.93%	12.89%	4.17%	4.53%	4.13%	4.09%	2.84%	1.7%	1.4%	4.45%
2026/04/23	13.34%	11.55%	3.64%	5.72%	3.81%	4.21%	2.79%	2.82%	1.55%	4.31%
2026/04/24	13.75%	12.68%	3.58%	6.53%	3.26%	5.09%	2.6%	2.72%	2.21%	4.85%
2026/04/25	15.18%	11.53%	3.34%	5.58%	2.87%	3.72%	3.21%	2.19%	2.11%	4.58%
2026/04/26	13.92%	12.15%	3.35%	5.97%	3.91%	3.23%	3.42%	1.93%	1.58%	5.66%
2026/04/27	12.17%	12.75%	4.05%	6.17%	3.56%	3.4%	2.43%	1.84%	2.67%	6.02%
2026/04/28	12.46%	12.76%	3.97%	4.93%	2.34%	3.98%	2.78%	1.09%	2.57%	3.46%
2026/04/29	13.44%	12.07%	3.5%	4.82%	2.73%	4.04%	2.37%	1.58%	1.35%	2.04%
2026/04/30	15.44%	11.72%	5.77%	4.24%	3.53%	3.35%	2.64%	2.06%	2%	1.91%

luxuryescapes.com
myfiji.com
royalcaribbean.com
vacationstogo.com
mycruises.com.au
carnival.com.au
holidaymax.com
flightcentre.com.au
cruiseguru.com.au
wotif.com

Luxuryescapes.com led April with fluctuating impressions, peaking mid-month at 18.52%. Myfiji.com maintained steady visibility, while royalcaribbean.com saw a late surge. Vacationstogo.com and wotif.com ended strong, showcasing dynamic shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type - Last month

1
Last Minute Cruise Deals from Sydney, Melbourne & Brisbane https://www.cruiseguru.com.au
Discover flexible last minute cruises with great cruise deals and reliable booking policies, including cancellation terms. Choose your adventure today.
2
Royal Caribbean Cruise 75% Off - Early-Bird & Last-Minute Deals https://deals.cruiselines.com
Royal Caribbean cruises on sale now. Save up to 75% or more. Best price guarantee! Save up to 75% on Royal Caribbean cruises worldwide.
3
Fiji All Inclusive - Save Up To 70% Off - Limited Time Offer Only https://www.luxuryescapes.com › fiji
Lowest Prices Guaranteed + Spoil Yourself with Luxurious Bonus Extras and VIP Inclusions.
4
Cruises Departing From | Sydney https://www.ozcruising.com.au
Your dream cruise departing from Sydney is just a click away. Book Direct Online and Save. Highlights: Help Center Available, Online Subscription Option Available, We Offer A Range Of Categories.
5
2026 Cruises 82% Off - Compare All Cruise Lines https://www.vacationstogo.com
Save up to 82% on 2026 cruises. Best price & service guarantee! Huge Last-Minute Specials.

In the competitive world of travel PPC, Cruise Guru entices with flexible last-minute deals, while Cruise Lines offers a staggering 75% off Royal Caribbean cruises. Luxury Escapes tempts with 70% savings on Fiji getaways. Oz Cruising highlights Sydney departures, and Vacations To Go boasts 82% off 2026 cruises.

Frequently Asked Questions

Why is the AUS Travel Holiday Type April 2026 Report useful and how should I use it?

Why is the AUS Travel Holiday Type April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Holiday Type April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Holiday Type April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Holiday Type April 2026 Report?

The AUS Travel Holiday Type April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Holiday Type April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Holiday Type April 2026 Report for?

The AUS Travel Holiday Type April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Holiday Type - PPC Market Share Analysis April 2026