AUS Travel Holiday Type - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Holiday Type – AUS

Google AI Overview visibility for Travel Holiday Type AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.502036449
84.497963551
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 18%
Navigational 0%
Seasonal 8%
Local 1%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myfiji.com 13.41
luxuryescapes.com 12.73
vacationstogo.com 7.24
royalcaribbean.com 5.86
carnival.com.au 5.35
silversea.com 3.23
cruiseguru.com.au 3.16
lastminute.com.au 2.97
holidaymax.com 2.87
ozcruising.com.au 2.81
others 40.37
  • myfiji.com - 13.41%
  • luxuryescapes.com - 12.73%
  • vacationstogo.com - 7.24%
  • royalcaribbean.com - 5.86%
  • carnival.com.au - 5.35%
  • silversea.com - 3.23%
  • cruiseguru.com.au - 3.16%
  • lastminute.com.au - 2.97%
  • holidaymax.com - 2.87%
  • ozcruising.com.au - 2.81%
  • others - 40.37%

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In the travel PPC landscape, ‘myfiji.com’ leads with 13.41% click share, followed by ‘luxuryescapes.com’ at 12.73%. ‘Others’ collectively hold a significant 40.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myfiji.com luxuryescapes.com royalcaribbean.com silversea.com holidaymax.com vacationstogo.com lastminute.com.au carnival.com.au mycruises.com.au cruiseguru.com.au
2026/02/01 7.49% 13.34% 5.92% 4.82% 5.41% 5.26% 0.53% 3.96% 3.2% 2.1%
2026/02/02 10.33% 13.73% 4.02% 4.42% 4.31% 4.6% 4.12% 4.66% 3.09% 1.53%
2026/02/03 9.78% 13.22% 4.73% 3.98% 3.6% 4.03% 1.9% 2.77% 3.12% 1.71%
2026/02/04 9.87% 13.47% 1.23% 5.9% 3.23% 4.21% 2.42% 3.89% 3.5% 3.49%
2026/02/05 10.04% 14.03% 3.08% 4.77% 3.31% 4.97% 2.3% 3.87% 2.42% 2.54%
2026/02/06 10.07% 12.06% 2.43% 5.12% 3.06% 4.79% 1.26% 4.77% 3.04% 3.35%
2026/02/07 10.84% 13.87% 2.14% 5.01% 3.93% 5.07% 1.16% 3.45% 2.94% 3.51%
2026/02/08 9.45% 12.25% 2.07% 4.84% 4.29% 3.58% 2.8% 2.67% 3.54% 2.68%
2026/02/09 10.08% 11.5% 3.82% 4.79% 3.42% 3.9% 3.14% 3.75% 3.51% 2.4%
2026/02/10 11.5% 13.82% 6.55% 3.92% 3.86% 4.18% 2.43% 3.12% 2.21% 2.91%
2026/02/11 11.5% 13.41% 5.28% 5.22% 3.53% 3.3% 2.31% 2.64% 2.3% 2.15%
2026/02/12 8.95% 11.75% 6.4% 4.56% 4.12% 4.96% 3.23% 3.66% 2.91% 2.08%
2026/02/13 10.06% 12.05% 2.43% 5.12% 3.06% 4.79% 1.26% 4.77% 3.03% 3.35%
2026/02/14 10.82% 13.84% 2.13% 5% 3.92% 5.05% 1.16% 3.45% 2.93% 3.51%
2026/02/15 9.42% 12.22% 2.06% 4.82% 4.28% 3.57% 2.79% 2.67% 3.53% 2.67%
2026/02/16 10.02% 11.43% 3.8% 4.76% 3.42% 3.88% 3.12% 3.72% 3.49% 2.39%
2026/02/17 11.88% 15.29% 3.45% 2.92% 3.75% 4.86% 2.53% 4.45% 2.86% 1.94%
2026/02/18 8.16% 12.52% 5.74% 4.31% 4.99% 5.17% 0.36% 5.17% 2.92% 1.45%
2026/02/19 10.13% 15.58% 5.27% 6.86% 3.9% 4.1% 3.76% 3.51% 2.01% 2.44%
2026/02/20 8.18% 13.1% 6.5% 5.69% 4.71% 5.51% 0.9% 5.33% 2.23% 4.99%
2026/02/21 10.97% 12.14% 5.38% 5.9% 4.14% 3.55% 2.85% 3.96% 1.86% 3.8%
2026/02/22 12.8% 13.23% 4.33% 5.81% 3.94% 3.51% 3.29% 3.25% 1.21% 3.98%
2026/02/23 11.55% 11.65% 5.56% 6.04% 4.35% 3.59% 2.75% 3.92% 1.49% 3.67%
2026/02/24 11.88% 13.08% 6.01% 6.02% 4.62% 3.63% 1.63% 2.61% 2.54% 5.31%
2026/02/25 12.18% 15.32% 5.44% 6.24% 3.95% 4.15% 0.53% 4.36% 1.72% 2.47%
2026/02/26 11.88% 15.06% 7.67% 5.93% 3.79% 3.99% 1.94% 3.3% 1.41% 1.67%
2026/02/27 13.44% 10.62% 6.4% 6.87% 4.71% 4.38% 1.73% 3.68% 1.96% 2.47%
2026/02/28 14.58% 14% 6.89% 5.93% 4.58% 4.17% 3.35% 2.75% 1.79% 1.36%
  • myfiji.com
  • luxuryescapes.com
  • royalcaribbean.com
  • silversea.com
  • holidaymax.com
  • vacationstogo.com
  • lastminute.com.au
  • carnival.com.au
  • mycruises.com.au
  • cruiseguru.com.au

Copyright © Adthena. All rights reserved.

In February 2026, “myfiji.com” saw a steady rise, peaking at 14.58%. “luxuryescapes.com” maintained a strong presence, ending at 14.0%. “royalcaribbean.com” fluctuated, closing at 6.89%. “silversea.com” showed consistent growth, finishing at 5.93%.

Market Exposure

Competitor Count for AUS Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 325
2026/02/02 321
2026/02/03 336
2026/02/04 306
2026/02/05 294
2026/02/06 308
2026/02/07 309
2026/02/08 309
2026/02/09 316
2026/02/10 305
2026/02/11 309
2026/02/12 302
2026/02/13 308
2026/02/14 309
2026/02/15 309
2026/02/16 316
2026/02/17 286
2026/02/18 289
2026/02/19 284
2026/02/20 277
2026/02/21 283
2026/02/22 277
2026/02/23 281
2026/02/24 287
2026/02/25 289
2026/02/26 283
2026/02/27 267
2026/02/28 279

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In February 2026, distinct advertisers fluctuated, peaking at 336 on February 3rd, then gradually declined, ending at 279.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalcaribbean.com 1.72%
flightcentre.com.au 1.08%
travelonline.com 0.92%
myfiji.com 0.85%
jetstar.com 0.51%
qantas.com -0.54%
webjet.com.au -0.69%
wotif.com -0.74%
mycruises.com.au -0.77%
hollandamerica.com -1.04%

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Royal Caribbean surged with a 1.72 increase, while Holland America dropped by 1.04. Flight Centre and Travel Online also saw gains, contrasting with declines for My Cruises and Wotif.

Campaign Efficiency

AUS Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date luxuryescapes.com myfiji.com vacationstogo.com royalcaribbean.com holidaymax.com carnival.com.au silversea.com ozcruising.com.au mycruises.com.au cruiseguru.com.au
2026/02/01 15.58% 8.96% 7.32% 3.97% 4.84% 5.72% 1.84% 3.12% 3.73% 2.23%
2026/02/02 15.29% 10.23% 6.8% 2.69% 4.3% 6.3% 1.87% 1.87% 3.91% 1.42%
2026/02/03 14.52% 9.39% 6.05% 3.31% 3.31% 3.46% 1.64% 2.18% 4.22% 1.61%
2026/02/04 15.02% 9.35% 6% 1.19% 3.03% 5.01% 3.44% 2.66% 4.36% 3.66%
2026/02/05 15.48% 9.99% 7.18% 2.57% 3.27% 5.1% 1.99% 1.8% 2.82% 2.26%
2026/02/06 12.69% 10.02% 6.89% 2.01% 3.04% 5.83% 2.76% 1.64% 4.18% 3.09%
2026/02/07 14.46% 10.4% 7% 1.39% 3.73% 4.33% 2.28% 2.25% 3.95% 3.29%
2026/02/08 13.12% 9.55% 5.35% 1.4% 4.38% 3.64% 2.02% 3.18% 4.32% 2.58%
2026/02/09 12.78% 9.82% 5.71% 2.65% 3.27% 5.04% 2.37% 2.02% 4.48% 2.4%
2026/02/10 15.47% 11.63% 6.36% 5% 3.86% 4.25% 1.45% 2.2% 2.53% 2.84%
2026/02/11 14.93% 11.27% 4.92% 3.81% 3.42% 3.47% 2.96% 2.04% 2.42% 2.41%
2026/02/12 13.01% 9.07% 7.17% 4.83% 3.94% 4.94% 2.25% 2.02% 3.78% 2.48%
2026/02/13 12.69% 10.02% 6.89% 2.01% 3.04% 5.83% 2.76% 1.64% 4.18% 3.09%
2026/02/14 14.46% 10.4% 7% 1.39% 3.73% 4.33% 2.28% 2.25% 3.95% 3.29%
2026/02/15 13.12% 9.55% 5.35% 1.4% 4.38% 3.64% 2.02% 3.18% 4.32% 2.58%
2026/02/16 12.78% 9.82% 5.71% 2.65% 3.27% 5.04% 2.37% 2.02% 4.48% 2.4%
2026/02/17 16.63% 11.44% 6.95% 2.37% 3.48% 5.2% 1.54% 2.09% 3.1% 1.92%
2026/02/18 13.42% 8.12% 7.75% 4.13% 4.5% 6.76% 3.24% 3.45% 3.43% 1.42%
2026/02/19 17.23% 10.34% 5.98% 3.71% 3.71% 4.64% 3.95% 2.67% 2.37% 2.58%
2026/02/20 15.16% 8.32% 7.81% 4.49% 4.6% 6.41% 3.78% 2.25% 2.73% 5.35%
2026/02/21 13.67% 11.37% 5.35% 3.75% 4.11% 5.5% 3.38% 2.19% 2.17% 4.13%
2026/02/22 14.98% 13.05% 5.29% 2.99% 3.94% 4.59% 2.46% 2.17% 1.43% 4.64%
2026/02/23 13.13% 11.96% 5.13% 3.83% 4.21% 4.83% 2.59% 2.78% 1.55% 3.4%
2026/02/24 14.58% 12.05% 5.09% 4.13% 4.5% 3.52% 3.08% 1.88% 3.32% 5.94%
2026/02/25 16.5% 11.98% 5.96% 4.02% 3.9% 5.58% 3.06% 2.52% 1.96% 2.63%
2026/02/26 16.9% 12.35% 5.73% 5.32% 3.66% 4.05% 2.84% 1.97% 1.96% 1.63%
2026/02/27 11.9% 13.7% 6.46% 4.35% 4.67% 4.83% 2.82% 2.62% 2.41% 2.33%
2026/02/28 15.47% 15.02% 6.41% 5.11% 4.57% 3.72% 3.68% 2.66% 2.5% 1.29%
  • luxuryescapes.com
  • myfiji.com
  • vacationstogo.com
  • royalcaribbean.com
  • holidaymax.com
  • carnival.com.au
  • silversea.com
  • ozcruising.com.au
  • mycruises.com.au
  • cruiseguru.com.au

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In February 2026, luxuryescapes.com led with fluctuating impressions, peaking mid-month. Myfiji.com showed a steady rise, ending strong. Vacationstogo.com and royalcaribbean.com had modest gains, while holidaymax.com and carnival.com.au maintained stability. Silversea.com and ozcruising.com.au saw slight increases, with mycruises.com.au and cruiseguru.com.au experiencing varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type - Last month
  1. 1
    Cruiseabout | Exclusive Cruise Deals and Packages https://www.cruiseabout.com.au

    Book With A Cruise Expert. Discover Top Ocean, River and Luxury Cruise Holidays.

  2. 2
    Royal Caribbean Cruise 75% Off | Early-Bird & Last-Minute Deals https://deals.cruiselines.com

    Save up to 75% on Royal Caribbean cruises worldwide. Book soon for biggest savings! Save up to 75% on Royal Caribbean cruises.

  3. 3
    Fiji All Inclusive - Save Up To 70% Off - Limited Time Offer Only https://www.luxuryescapes.com › fiji

    Ultimate relaxation & Unforgettable adventure! Book your escape with Luxury Escapes. Dream Fiji...

  4. 4
    Cruises Departing From | Sydney https://www.ozcruising.com.au

    Your dream cruise departing from Sydney is just a click away. Book Direct Online and Save. Highlights: No Hidden Prices, Travel Insurance Available, Help Centre Available.

  5. 5
    2026 Cruises 82% Off | Compare All Cruise Lines https://www.vacationstogo.com

    Save up to 82% on 2026 cruises. Best price & service guarantee! Huge Last-Minute Specials.

Copyright © Adthena. All rights reserved.

In the competitive world of travel PPC, Cruiseabout entices with exclusive deals, while Royal Caribbean and VacationsToGo captivate with massive discounts. Luxury Escapes offers a dream Fiji getaway, and OzCruising highlights convenience from Sydney. Each ad promises unique experiences and savings.

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