UK Travel Holiday Type - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
loveholidays.com 45.41
onthebeach.co.uk 8
jet2holidays.com 7.22
tui.co.uk 6.15
lastminute.com 4.47
easyjet.com 3.41
haven.com 1.76
pocruises.com 1.74
icelolly.com 1.73
holidayhypermarket.co.uk 1.36
others 18.75

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Loveholidays.com dominates with 45.41% click share, followed by others at 18.75%. Onthebeach.co.uk and Jet2holidays.com trail behind with 8.00% and 7.22%, respectively.

Market Exposure

Share of Spend for the top 10 UK Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date loveholidays.com jet2holidays.com easyjet.com lastminute.com tui.co.uk onthebeach.co.uk thomascook.com icelolly.com holidayhypermarket.co.uk pocruises.com
2025/06/01 30.26% 13.97% 3.91% 6.07% 9.4% 6.82% 0.51% 3.14% 2.63% 1.12%
2025/06/02 31.18% 13.25% 4.11% 5.89% 8.83% 5.61% 0.51% 2.07% 2.4% 1.43%
2025/06/03 28.79% 14.27% 5.3% 5.51% 9.95% 6.56% 0.64% 1.99% 2.36% 1.35%
2025/06/04 27.93% 13.74% 6.51% 6.19% 9.1% 5.56% 0.56% 1.93% 2.38% 1.1%
2025/06/05 29% 11.94% 7.24% 5.62% 7.9% 4.57% 0.69% 1.86% 2.29% 1.33%
2025/06/06 28.86% 10.17% 10.68% 6.23% 7.39% 4.45% 0.79% 2.96% 1.85% 1.27%
2025/06/07 28.58% 12.41% 10.64% 5.52% 7.4% 5.11% 1.14% 2.49% 1.9% 1.19%
2025/06/08 30.97% 12.72% 7.95% 5.26% 7.83% 4.97% 0.87% 1.99% 2.13% 1.16%
2025/06/09 31.29% 13.81% 0.79% 4.9% 8.47% 4.58% 1.03% 4.72% 2.12% 1.25%
2025/06/10 30.24% 12.43% 1.82% 5.99% 9.17% 4.55% 1.6% 2.61% 2.34% 1.25%
2025/06/11 31.44% 11.11% 4.58% 8.6% 7.1% 4.56% 0.77% 2.85% 2.7% 1.34%
2025/06/12 29.75% 11.82% 5.85% 8.73% 7.16% 3.97% 0.62% 2.44% 2.05% 1.19%
2025/06/13 30.22% 11.67% 6% 10.03% 6.16% 4.28% 1.19% 1.97% 2.44% 1.16%
2025/06/14 27.83% 11.7% 7.69% 10.52% 7.03% 4.42% 1.31% 1.61% 1.84% 1.22%
2025/06/15 29.95% 11.09% 7.48% 10.64% 7.45% 3.66% 0.98% 1.32% 2.07% 1.32%
2025/06/16 28.2% 12.35% 7.44% 10.6% 7.68% 4.91% 1.1% 1.48% 2.61% 1.12%
2025/06/17 27.89% 13.15% 5.88% 9.94% 7.34% 4.59% 1.21% 1.96% 2.26% 1.37%
2025/06/18 27.76% 12.1% 7.2% 8.36% 6.81% 3.95% 0.66% 4.13% 2.42% 1.27%
2025/06/19 29.34% 11.62% 6.65% 8.61% 6.76% 4.21% 0.45% 3.1% 2.55% 1.41%
2025/06/20 27.68% 13.34% 5.53% 8.95% 7.38% 4.16% 1.07% 1.5% 1.97% 1.25%
2025/06/21 26.55% 13.5% 6.79% 9.81% 6.76% 4.89% 0.67% 1.45% 2.17% 1.07%
2025/06/22 23.31% 13.68% 6.17% 9.32% 7.98% 4.37% 1.69% 3.18% 2.45% 1.07%
2025/06/23 26.34% 13.06% 5.58% 9.48% 8.06% 3.88% 2.06% 2.08% 2.56% 1.15%
2025/06/24 25.77% 12% 5.84% 10.32% 8.52% 3.73% 1.85% 1.79% 2.08% 1.33%
2025/06/25 25.41% 11.96% 5.98% 9.34% 8.4% 3.3% 3.38% 2.08% 2.25% 1.51%
2025/06/26 26.66% 11.42% 7.26% 8.11% 8.07% 3.98% 1.94% 4.18% 2.24% 1.78%
2025/06/27 29.04% 11.81% 5.24% 6.42% 8.59% 4.44% 1.85% 2.19% 2.22% 1.62%
2025/06/28 29.2% 13.4% 4.59% 5.72% 9.09% 4.47% 1.92% 3.23% 2.11% 1.33%
2025/06/29 28.94% 11.1% 7.91% 6.91% 6.52% 4.84% 2.69% 4.49% 1.78% 1.18%
2025/06/30 27.57% 11.96% 10.21% 7.16% 5.94% 4.24% 3.33% 2.23% 1.87% 1.37%

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Loveholidays.com led June with fluctuating spend, peaking early. Jet2holidays.com maintained a steady presence, while easyjet.com saw a mid-month dip. Lastminute.com surged mid-month, and tui.co.uk showed consistent activity.

Market Exposure

Competitor Count for UK Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/06/01 773
2025/06/02 802
2025/06/03 744
2025/06/04 840
2025/06/05 840
2025/06/06 866
2025/06/07 842
2025/06/08 823
2025/06/09 813
2025/06/10 881
2025/06/11 890
2025/06/12 887
2025/06/13 900
2025/06/14 876
2025/06/15 864
2025/06/16 862
2025/06/17 864
2025/06/18 868
2025/06/19 838
2025/06/20 858
2025/06/21 834
2025/06/22 834
2025/06/23 817
2025/06/24 806
2025/06/25 798
2025/06/26 796
2025/06/27 817
2025/06/28 783
2025/06/29 769
2025/06/30 813

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In June 2025, advertiser numbers peaked mid-month at 900, starting at 773 and ending at 813, showing a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
lastminute.com 0.49%
thomascook.com 0.43%
booking.com 0.38%
onthebeach.co.uk 0.36%
pocruises.com 0.24%
travelsupermarket.com -0.27%
tui.co.uk -0.28%
parkdeanresorts.co.uk -0.3%
haven.com -0.72%
loveholidays.com -1.28%

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Lastminute.com leads with a 0.49 increase, while loveholidays.com drops by 1.28. Other notable gains include thomascook.com at 0.43 and booking.com at 0.38.

Campaign Efficiency

UK Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date loveholidays.com jet2holidays.com easyjet.com lastminute.com onthebeach.co.uk tui.co.uk booking.com holidayhypermarket.co.uk icelolly.com travelsupermarket.com
2025/06/01 28.98% 11.79% 2.5% 5.24% 7.79% 6.91% 1.45% 3.01% 3.58% 2.95%
2025/06/02 30.17% 11.47% 2.74% 4.93% 6.36% 6.25% 1.85% 2.9% 3.07% 2.61%
2025/06/03 28.37% 12.22% 3.58% 4.38% 7.75% 6.97% 1.81% 2.82% 2.59% 2.7%
2025/06/04 25.63% 11.53% 6.03% 5.83% 5.76% 6.27% 1.99% 3.11% 2.92% 3.04%
2025/06/05 26.94% 10.21% 5.05% 4.84% 5.03% 5.4% 2.17% 2.84% 2.75% 3.94%
2025/06/06 27.23% 8.76% 7.85% 5.87% 4.74% 5.21% 2.22% 2.3% 3.05% 3.56%
2025/06/07 26.83% 10.37% 8.65% 4.88% 5.41% 5.37% 1.57% 2.29% 2.94% 3.09%
2025/06/08 30.21% 10.74% 5.85% 4.29% 5.55% 5.65% 1.57% 2.44% 2.65% 2.59%
2025/06/09 29.38% 11.34% 0.52% 3.74% 5.34% 5.98% 1.51% 2.19% 4.67% 3.7%
2025/06/10 27.81% 10.44% 1.13% 5.12% 4.88% 6.45% 1.56% 2.7% 3.91% 2.55%
2025/06/11 30.1% 9.14% 3.05% 8.09% 4.99% 4.93% 0.8% 3.16% 3.5% 2.92%
2025/06/12 30.06% 9.66% 3.94% 8.05% 4.56% 4.8% 0.99% 2.48% 2.7% 2.51%
2025/06/13 28.39% 9.64% 4.52% 9.27% 4.78% 4.23% 0.98% 3.11% 2.92% 2.43%
2025/06/14 26.32% 10.05% 5.63% 10.03% 5.07% 4.82% 0.93% 2.19% 2.13% 2.78%
2025/06/15 29.42% 9.75% 5.24% 9.86% 4.38% 5.06% 1.41% 2.55% 1.94% 2.64%
2025/06/16 28.24% 10.4% 5.32% 9.77% 5.61% 5.1% 1.73% 3.38% 2.12% 1.85%
2025/06/17 27.5% 10.92% 4.3% 9.42% 5.1% 4.9% 1.94% 2.61% 2.67% 1.89%
2025/06/18 26.76% 9.73% 6.87% 7.54% 4.53% 4.35% 2.18% 2.73% 4.55% 1.96%
2025/06/19 27.52% 9.46% 4.89% 8.13% 4.95% 4.5% 1.81% 2.94% 3.73% 1.77%
2025/06/20 28.44% 10.5% 3.67% 8.03% 4.88% 4.91% 1.79% 2.13% 2.03% 2.05%
2025/06/21 24.2% 11.17% 4.94% 9.34% 5.57% 4.56% 2.31% 2.34% 2.06% 2.57%
2025/06/22 21.42% 11.14% 4.65% 8.36% 5.48% 5.4% 3.81% 2.78% 3.83% 3.14%
2025/06/23 24.8% 10.95% 4.01% 8.13% 5.14% 5.86% 2.62% 3% 3.17% 2.77%
2025/06/24 23.98% 9.99% 4.26% 9.39% 4.76% 5.74% 2.53% 2.34% 2.77% 2.27%
2025/06/25 24.99% 9.75% 4.29% 8.08% 4.28% 5.73% 2.38% 2.46% 3.11% 2.37%
2025/06/26 24.72% 9.42% 6.18% 7.25% 4.93% 5.35% 2.96% 2.52% 4.25% 1.83%
2025/06/27 28.5% 9.89% 3.48% 5.31% 5.19% 5.62% 2.19% 2.3% 2.92% 1.74%
2025/06/28 27.69% 11.14% 3.42% 4.77% 5.59% 6.16% 3.8% 2.45% 3.73% 1.76%
2025/06/29 28.8% 9.26% 6.57% 6.23% 5.36% 4.43% 1.85% 1.94% 4.89% 2.32%
2025/06/30 25.01% 10.52% 9.37% 6.66% 4.6% 4.12% 2.27% 2.17% 2.08% 0.86%

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Loveholidays.com led June with fluctuating impressions, peaking mid-month. Jet2holidays.com maintained a steady presence, while easyjet.com surged late. Lastminute.com and onthebeach.co.uk showed consistent activity. Tui.co.uk and booking.com had varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Book All Inclusive Holidays https://www.holidayhypermarket.co.uk

    Hottest Deals And Discounts — Part Of Europe's Largest Tour Operator With UK Based Travel Experts. Book With Confidence!

  2. 2
    Unbeatable Holiday Deals | Slash The Cost Of Your Holiday https://www.icelolly.com

    Find the best deals and save on your dream package holiday or city break with icelolly.com. Compare...

  3. 3
    Last Minute Holiday Offers https://www.lastminute.com

    Flight + hotel: in one click — Looking for a getaway? Save up to 25% by combining the Flight + Hotel with lastminute.com.

  4. 4
    loveholidays™ Official Site https://www.loveholidays.com

    Cheap Holidays You'll Love — Package Holidays At Your Fingertips With Deposits from £25pp. ATOL Protected. Book Now! Low Deposits from £25pp & Monthly Payments on Holidays You'll Love! ATOL Protected.

  5. 5
    TUI Holidays https://www.tui.co.uk › tui › holidays

    Holidays To Suit Every Budget — Free Kids' Places Available On Selected Holidays Subject To Availability. T&Cs Apply. Book Happy With TUI Flex, And Change Your Holiday Up Until...

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In the competitive world of travel PPC, Holiday Hypermarket entices with Europe’s largest tour operator backing. Icelolly.com slashes costs, while Lastminute.com offers up to 25% savings on flight and hotel combos. Loveholidays tempts with low deposits, and TUI promises budget-friendly holidays with free kids’ places.

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