AUS Telecommunications 5g Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications 5g Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.6877781074
	85.3122218926

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	4%
Navigational	3%
Seasonal	0%
Local	3%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
telstra.com.au	34.19
optus.com.au	27.54
finder.com.au	9.02
iinet.net.au	4.03
vodafone.com.au	3.59
tpg.com.au	3.26
whistleout.com.au	3.15
starlink.com	2.52
amaysim.com.au	2.05
felixmobile.com.au	1.43
others	9.22

telstra.com.au - 34.19%
optus.com.au - 27.54%
finder.com.au - 9.02%
iinet.net.au - 4.03%
vodafone.com.au - 3.59%
tpg.com.au - 3.26%
whistleout.com.au - 3.15%
starlink.com - 2.52%
amaysim.com.au - 2.05%
felixmobile.com.au - 1.43%
others - 9.22%

Telstra leads with 34.19% click share, followed by Optus at 27.54%. “Others” collectively hold 9.22%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	telstra.com.au	optus.com.au	finder.com.au	iinet.net.au	whistleout.com.au	tpg.com.au	starlink.com	vodafone.com.au	felixmobile.com.au	amaysim.com.au
2026/02/01	28.52%	26.65%	16.18%	5.61%	2.41%	5.66%	2.18%	1.07%	2.14%	1.59%
2026/02/02	30.63%	21.67%	16.43%	5.77%	2.01%	4.6%	2.61%	2.1%	2.22%	1.76%
2026/02/03	27.13%	23.93%	16.53%	4.99%	4.61%	4.58%	2.35%	2.26%	2.37%	1.46%
2026/02/04	26.65%	23.87%	15.46%	5.22%	1.73%	5.59%	3.21%	2.86%	2.05%	1.81%
2026/02/05	24.78%	24.63%	12.92%	6.19%	1.75%	7.44%	3.79%	3.13%	2.38%	1.88%
2026/02/06	27.68%	24.65%	13.4%	3.74%	2.13%	5.9%	3.36%	2.95%	2.39%	1.93%
2026/02/07	27.66%	25.14%	14.02%	4.37%	2.83%	4.19%	2.37%	2.59%	2.4%	1.97%
2026/02/08	26.12%	25.32%	14.2%	5.74%	4.11%	3.1%	3.5%	3.47%	2.3%	1.82%
2026/02/09	25.72%	25.76%	13.17%	5.18%	4.99%	3.4%	4.21%	3.16%	2.26%	1.78%
2026/02/10	26.27%	24.43%	11.49%	6.81%	5.47%	3.08%	3.9%	3.43%	2.3%	1.86%
2026/02/11	25.3%	24.89%	11.61%	5.83%	5.17%	3.09%	3.85%	3.74%	2.48%	1.9%
2026/02/12	25.87%	24.11%	11.1%	6.79%	4.57%	3.49%	4.41%	4.01%	2.38%	1.73%
2026/02/13	27.68%	24.65%	13.4%	3.74%	2.13%	5.89%	3.36%	2.95%	2.39%	1.93%
2026/02/14	27.66%	25.14%	14.02%	4.37%	2.83%	4.19%	2.37%	2.59%	2.4%	1.97%
2026/02/15	26.11%	25.31%	14.21%	5.74%	4.11%	3.1%	3.51%	3.47%	2.3%	1.82%
2026/02/16	25.7%	25.74%	13.16%	5.17%	4.99%	3.4%	4.21%	3.16%	2.26%	1.78%
2026/02/17	28.56%	23.78%	14.23%	3.97%	4.51%	6.29%	2.88%	3.8%	2.56%	1.36%
2026/02/18	27.66%	25.21%	15.03%	4.38%	3.84%	5.73%	2.85%	3.11%	2.49%	1.05%
2026/02/19	31.72%	25.03%	13.28%	4.95%	3.33%	4.64%	4.17%	2.5%	1.72%	0.76%
2026/02/20	26.75%	22.74%	14.7%	6.19%	4.08%	5.94%	3.61%	3.14%	2.12%	0.86%
2026/02/21	27.19%	25.11%	15.8%	6.79%	3.13%	4.21%	4%	2.55%	2%	0.76%
2026/02/22	24.25%	30.11%	16.11%	4.95%	3.58%	5.38%	3.51%	3.07%	1.91%	0.74%
2026/02/23	24.29%	29.16%	15.32%	5.71%	4.26%	4.86%	4.03%	1.89%	1.82%	0.71%
2026/02/24	22.32%	29.66%	14.89%	7.79%	4.56%	4.5%	3.37%	1.83%	2.01%	0.78%
2026/02/25	25.97%	25.97%	14.39%	6.7%	3.96%	4.37%	3.73%	2.08%	2.13%	0.86%
2026/02/26	31.42%	23.14%	14.77%	5.85%	4.11%	4.01%	4.03%	2%	2.28%	0.89%
2026/02/27	28.7%	21.56%	15.07%	5.45%	4.95%	3.61%	3.38%	2.73%	2.83%	1.16%
2026/02/28	33.96%	16.58%	15.4%	5.53%	5.09%	4.69%	3.78%	3.08%	2.74%	1.19%

telstra.com.au
optus.com.au
finder.com.au
iinet.net.au
whistleout.com.au
tpg.com.au
starlink.com
vodafone.com.au
felixmobile.com.au
amaysim.com.au

Telstra’s PPC spend fluctuated, peaking at 33.96% on February 28. Optus saw a decline, ending at 16.58%. Finder’s spend remained stable, while iinet and WhistleOut showed minor variations. February concluded with Telstra leading.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	66
2026/02/02	70
2026/02/03	64
2026/02/04	70
2026/02/05	72
2026/02/06	69
2026/02/07	72
2026/02/08	69
2026/02/09	69
2026/02/10	68
2026/02/11	69
2026/02/12	65
2026/02/13	69
2026/02/14	72
2026/02/15	69
2026/02/16	69
2026/02/17	62
2026/02/18	62
2026/02/19	63
2026/02/20	62
2026/02/21	61
2026/02/22	61
2026/02/23	63
2026/02/24	65
2026/02/25	66
2026/02/26	63
2026/02/27	61
2026/02/28	60

February began with 66 advertisers, peaking at 72 mid-month. A decline followed, ending with 60 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
telstra.com.au	1.58%
whistleout.com.au	0.78%
mobileciti.com.au	0.58%
finder.com.au	0.26%
optus.com.au	0.25%
superloop.com	-0.19%
scorptec.com.au	-0.2%
aussiebroadband.com.au	-0.24%
netgear.com	-0.77%
amaysim.com.au	-0.78%

Telstra.com.au surged with a 1.58 increase, while amaysim.com.au dropped by 0.78. Whistleout.com.au gained 0.78, contrasting netgear.com’s 0.77 decline. Mobileciti.com.au rose by 0.58.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	telstra.com.au	optus.com.au	finder.com.au	iinet.net.au	starlink.com	whistleout.com.au	tpg.com.au	vodafone.com.au	felixmobile.com.au	amaysim.com.au
2026/02/01	20.38%	26.46%	15.96%	7.92%	3.47%	2.83%	5.08%	1.19%	2.29%	2.1%
2026/02/02	20.95%	22.21%	16.34%	7.07%	4.23%	2.35%	4.06%	2.43%	2.36%	2.28%
2026/02/03	20.19%	24.77%	17.06%	5.86%	3.27%	5.26%	4.1%	2.19%	2.68%	2.11%
2026/02/04	18.58%	23.87%	14.77%	5.37%	5.17%	2.1%	4.9%	3.17%	2.16%	2.69%
2026/02/05	17.28%	23.64%	12.16%	7.13%	6.89%	1.72%	5.74%	3.95%	2.75%	2.63%
2026/02/06	18.99%	24.92%	12.48%	3.92%	5.33%	2.64%	5.54%	3.52%	2.52%	2.58%
2026/02/07	18.93%	25.01%	13%	6.07%	3.49%	3.64%	3.9%	3.03%	2.54%	2.54%
2026/02/08	18.03%	25.27%	13.01%	7.05%	4.98%	3.96%	3.31%	3.9%	2.51%	2.45%
2026/02/09	17.65%	25.8%	12.29%	5.54%	6.69%	5.2%	3.39%	3.96%	2.47%	2.4%
2026/02/10	17.67%	24.26%	10.69%	7.72%	6.41%	6.04%	2.94%	3.92%	2.53%	2.62%
2026/02/11	17.37%	24.76%	10.99%	7.01%	5.77%	5.15%	3.44%	4%	2.67%	2.42%
2026/02/12	17.42%	23.71%	10.28%	7.32%	7.07%	5.19%	4.25%	4.41%	2.67%	2.22%
2026/02/13	18.99%	24.92%	12.48%	3.92%	5.33%	2.64%	5.54%	3.52%	2.52%	2.58%
2026/02/14	18.93%	25.01%	13%	6.07%	3.49%	3.64%	3.9%	3.03%	2.54%	2.54%
2026/02/15	18.03%	25.27%	13.01%	7.05%	4.98%	3.96%	3.31%	3.9%	2.51%	2.45%
2026/02/16	17.65%	25.8%	12.29%	5.54%	6.69%	5.2%	3.39%	3.96%	2.47%	2.4%
2026/02/17	20.21%	24.1%	14.55%	4.66%	4.7%	5.43%	5.73%	4.36%	2.98%	2.12%
2026/02/18	18.8%	25.36%	14.76%	5.73%	3.89%	5.02%	5.59%	3.3%	2.67%	1.66%
2026/02/19	22.21%	25.57%	12.6%	5.66%	7.36%	4.03%	4.35%	2.78%	1.88%	1.38%
2026/02/20	18.81%	23.23%	13.66%	7.65%	5.68%	5.03%	4.48%	2.95%	2.28%	1.42%
2026/02/21	17.57%	25.74%	14.31%	6.87%	7.5%	3.9%	4.33%	2.41%	2.15%	1.16%
2026/02/22	15.64%	30.52%	15.52%	6.57%	4.84%	4.78%	5.65%	3.43%	2%	1.11%
2026/02/23	14.94%	29.54%	13.93%	7.45%	6.79%	5.78%	4.41%	2.51%	2.01%	1.07%
2026/02/24	15.06%	29.09%	14.67%	8.26%	5.92%	5.48%	4.57%	2.12%	2.28%	1.17%
2026/02/25	16.19%	27.36%	13.62%	8.39%	5.23%	4.77%	4.34%	1.9%	2.13%	1.21%
2026/02/26	20.6%	25.06%	14.39%	7.89%	5.58%	5.53%	4.44%	2.03%	2.55%	1.24%
2026/02/27	19.98%	21.73%	14.89%	5.71%	4.71%	6.19%	3.27%	2.78%	3.05%	1.76%
2026/02/28	23.4%	16.8%	15.03%	6.87%	6.74%	6.32%	4.94%	3.62%	2.87%	1.71%

telstra.com.au
optus.com.au
finder.com.au
iinet.net.au
starlink.com
whistleout.com.au
tpg.com.au
vodafone.com.au
felixmobile.com.au
amaysim.com.au

In February 2026, Optus led with a peak impression share of 30.52% on the 22nd. Telstra fluctuated, ending strong at 23.40%. Finder and iinet showed steady growth, while Starlink and WhistleOut had varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services - Last month

1
Switch to 5G Home Internet | Save $120 over 6 months https://www.iinet.net.au › 5g › home-broadband
$39.99/mth for 6 months. $0 upfront modem. Min cost $39.99 if modem is returned. New...
2
Mega Internet Sale On Now | Get 5G From $49/Mth For 12m https://www.optus.com.au › mega › sale
Get powerful 5G home internet for an unreal price. Mega Sale ends 25/02. Terms apply. Powerful...
3
$69/mo For Service - No Upfront Hardware Cost https://www.starlink.com
World’s most advanced satellite technology delivering high-speed, low-latency internet.
4
Telstra 5G Home Internet | Ridiculously fast speeds https://www.telstra.com.au › telstra › 5ginternet
Get Telstra 5G home Internet and start enjoying ridiculously fast speeds at home. Experience...
5
TPG | nbn price beat guarantee | Superfast for $79.99/mth https://www.tpg.com.au
Get the best deal from eligible providers over 12 months. $99.99/mth after 6 months. Subject to...

In the competitive landscape of 5G home internet, iinet.net.au entices with a $120 saving over six months, while optus.com.au offers a mega sale starting at $49/month. Starlink.com highlights advanced satellite technology at $69/month, and telstra.com.au promises “ridiculously fast speeds.” TPG.com.au guarantees price beats with superfast internet at $79.99/month.

Frequently Asked Questions

Why is the AUS Telecommunications 5g Services February 2026 Report useful and how should I use it?

Why is the AUS Telecommunications 5g Services February 2026 Report useful?

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Data within the AUS Telecommunications 5g Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications 5g Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Who is this AUS Telecommunications 5g Services February 2026 Report for?

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AUS Telecommunications 5g Services - PPC Market Share Analysis February 2026