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AUS Telecommunications 5g Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
telstra.com.au 29.66
optus.com.au 25.37
tpg.com.au 8.74
whistleout.com.au 5.81
finder.com.au 4.66
vodafone.com.au 3.54
iinet.net.au 3.44
aldimobile.com.au 2.49
amaysim.com.au 1.96
aliexpress.com 1.44
others 12.89

Copyright © Adthena. All rights reserved.

In the telecommunications PPC landscape, Telstra leads with 29.66% click share, followed by Optus at 25.37%. TPG holds 8.74%, while ‘others’ collectively capture 12.89%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date optus.com.au telstra.com.au tpg.com.au finder.com.au whistleout.com.au iinet.net.au vodafone.com.au aldimobile.com.au amaysim.com.au spintel.net.au
2025/03/01 22.5% 28.57% 12.16% 4.63% 6.61% 6.68% 1.17% 2.17% 2.57% 1.36%
2025/03/02 20.93% 28.22% 10.09% 8.08% 8.12% 4.02% 1.01% 1.3% 2.23% 2.38%
2025/03/03 21.74% 23.03% 12.84% 6.6% 8.23% 4.94% 0.87% 1.28% 2.04% 5.08%
2025/03/04 23.81% 23.57% 12.64% 7.31% 8.1% 6.22% 0.64% 1.37% 2.02% 1.41%
2025/03/05 23.45% 24.82% 13.6% 7.96% 7% 5.02% 0.35% 1.37% 1.85% 1.54%
2025/03/06 27.32% 21.43% 13.29% 5.23% 8.41% 5.33% 0.47% 1.24% 2.66% 2.01%
2025/03/07 25.34% 21.65% 14.18% 8.03% 7.7% 5.42% 0.18% 1.07% 1.98% 2.02%
2025/03/08 21.93% 24.48% 13.99% 5.01% 7.34% 5.73% 0.33% 1.49% 2.11% 1.57%
2025/03/09 24.27% 27.65% 10.24% 4.98% 7.44% 5.01% 0.86% 2.28% 2.17% 0.56%
2025/03/10 21.93% 23.47% 12.96% 8.64% 8.54% 4.52% 0.27% 1.4% 2.05% 2.02%
2025/03/11 23.63% 23.49% 13.64% 7.71% 7.67% 3.11% 0.88% 1.59% 2.07% 1.87%
2025/03/12 22.78% 21.89% 12.88% 8.72% 9.08% 5.79% 1.26% 1.51% 1.86% 0.72%
2025/03/13 23.36% 22.2% 13.38% 9.14% 8.85% 5.43% 1.87% 1.59% 1.8% 0.66%
2025/03/14 24.93% 22.06% 13.17% 8.75% 8.27% 3.7% 1.79% 1.46% 1.66% 1.54%
2025/03/15 24.39% 24.79% 12.18% 8.42% 7.45% 5.14% 1.95% 1.77% 1.49% 0.87%
2025/03/16 24.89% 22.62% 12.29% 8.33% 7.44% 5.37% 1.66% 1.68% 1.49% 1.62%
2025/03/17 23.81% 22.32% 12.86% 6.46% 7.39% 5.39% 1.94% 1.59% 1.64% 1.05%
2025/03/18 25.38% 21.85% 11.49% 7.25% 7.17% 5.68% 2.68% 1.76% 1.79% 0.78%
2025/03/19 22.4% 25.03% 11.68% 7.14% 6.91% 5.23% 1.72% 1.75% 1.8% 2.37%
2025/03/20 21.9% 23.2% 11.16% 7.64% 6.87% 3.38% 2.62% 1.59% 1.85% 3.17%
2025/03/21 24.09% 24.68% 12.68% 7.58% 6.19% 4.3% 2.31% 1.93% 1.89% 1.75%
2025/03/22 26.07% 24.26% 11.3% 7.69% 6.28% 5.25% 2.45% 1.6% 1.82% 0.8%
2025/03/23 27.58% 24.96% 12.44% 3.96% 6.36% 4.62% 2.07% 2.57% 1.93% 0.49%
2025/03/24 23.27% 27.81% 12.38% 5.28% 6.5% 3.12% 1.94% 2.11% 1.55% 1.55%
2025/03/25 22.33% 19.97% 11.96% 7.78% 7.31% 5.41% 2.27% 2.08% 1.58% 2.5%
2025/03/26 21.66% 23.17% 11.02% 5.9% 6.2% 4.02% 2.72% 2.31% 1.66% 3.54%
2025/03/27 20.04% 18.94% 11.73% 7.96% 8.13% 4.73% 2.64% 1.84% 1.39% 4.19%
2025/03/28 20.93% 24.96% 12.16% 7.74% 7.62% 2.9% 2.29% 1.49% 1.16% 1.97%
2025/03/29 22.17% 26.71% 11.54% 5.52% 7.07% 4.04% 2.6% 1.51% 1.09% 2.72%
2025/03/30 21.94% 19.77% 10.88% 7.37% 7.54% 2.63% 2.6% 2.8% 1.19% 2.79%
2025/03/31 26.4% 21.23% 11.75% 8.47% 7.27% 4.67% 2.49% 1.7% 1.29% 1.01%

Copyright © Adthena. All rights reserved.

Optus and Telstra dominated March, with Optus peaking at 27.58% on March 23 and Telstra at 28.57% on March 1. TPG maintained a steady presence, while Finder and WhistleOut showed fluctuations. The month ended with Optus at 26.4%, Telstra at 21.23%, and TPG at 11.75%.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 89
2025/03/02 92
2025/03/03 92
2025/03/04 88
2025/03/05 87
2025/03/06 83
2025/03/07 81
2025/03/08 81
2025/03/09 83
2025/03/10 79
2025/03/11 78
2025/03/12 79
2025/03/13 77
2025/03/14 75
2025/03/15 75
2025/03/16 73
2025/03/17 72
2025/03/18 75
2025/03/19 77
2025/03/20 80
2025/03/21 83
2025/03/22 83
2025/03/23 85
2025/03/24 84
2025/03/25 85
2025/03/26 83
2025/03/27 83
2025/03/28 83
2025/03/29 81
2025/03/30 81
2025/03/31 84

Copyright © Adthena. All rights reserved.

March began with 89 advertisers, dipped to 72 mid-month, then rebounded to 84 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
vodafone.com.au 2.98%
starlink.com 0.78%
aldimobile.com.au 0.46%
spintel.net.au 0.45%
southernphone.com.au 0.38%
finder.com.au -0.58%
iinet.net.au -0.67%
optus.com.au -0.94%
whistleout.com.au -1.14%
tpg.com.au -1.22%

Copyright © Adthena. All rights reserved.

Vodafone.com.au surged with a 2.98% click share increase, while tpg.com.au dropped by 1.22%. Starlink.com gained 0.78%, contrasting with optus.com.au’s 0.94% decline.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date optus.com.au tpg.com.au telstra.com.au finder.com.au whistleout.com.au iinet.net.au aldimobile.com.au amaysim.com.au spintel.net.au aliexpress.com
2025/03/01 20.12% 13.84% 16.74% 4.95% 7.15% 9.07% 2.71% 3.35% 1.88% 2.52%
2025/03/02 19.46% 12.93% 15.9% 7.71% 8.49% 5.78% 1.88% 2.72% 1.95% 2.85%
2025/03/03 19.78% 14.93% 13.05% 6.43% 8.55% 7.1% 1.82% 2.53% 4.39% 4%
2025/03/04 21.13% 14.41% 13.54% 7.59% 9.49% 7.8% 2.12% 2.49% 1.71% 3.07%
2025/03/05 20.04% 15.7% 14.11% 8.21% 7.93% 7.39% 1.95% 2.3% 1.99% 3.37%
2025/03/06 22.76% 14.21% 12.8% 5.8% 9.8% 5.88% 2% 3.26% 2.38% 3.64%
2025/03/07 21.63% 16.65% 12.32% 8.04% 8.62% 7.74% 1.64% 2.31% 2.17% 1.34%
2025/03/08 18.26% 15.69% 13.33% 5.28% 8.21% 7.08% 2.17% 2.59% 1.49% 3.2%
2025/03/09 21.13% 13.27% 15.68% 5.21% 8.86% 7.43% 2.97% 2.62% 0.62% 1.33%
2025/03/10 17.37% 15.23% 13.39% 9.11% 9.76% 5.97% 2.11% 2.46% 1.86% 2.17%
2025/03/11 19.29% 15.43% 13.7% 8.51% 8.79% 5.43% 2.34% 2.73% 1.71% 1.97%
2025/03/12 19.53% 14.45% 12.94% 8.64% 10.26% 7.22% 2.23% 2.25% 0.94% 1.96%
2025/03/13 20.47% 15.6% 12.91% 9.29% 10.09% 7.89% 2.31% 2.14% 0.71% 1.59%
2025/03/14 21.89% 14.89% 12.91% 9.63% 9.58% 5.32% 2.16% 1.94% 1.45% 2.1%
2025/03/15 22.32% 14.54% 13.59% 9.06% 8.37% 7.01% 2.71% 1.84% 1.02% 2.38%
2025/03/16 22.6% 14.65% 12.35% 8.36% 8.38% 7.54% 2.44% 1.89% 1.46% 4.06%
2025/03/17 21.62% 14.78% 12.83% 6.84% 8.31% 6.89% 2.26% 1.93% 0.92% 4.85%
2025/03/18 21.41% 13.46% 11.93% 7.67% 7.77% 7.68% 2.53% 2.1% 0.74% 4.21%
2025/03/19 20.12% 13.53% 13.78% 7.27% 7.97% 6.53% 2.62% 2.13% 2.2% 5.04%
2025/03/20 19.16% 12.52% 12.8% 7.92% 7.77% 5.39% 2.36% 2.18% 2.85% 5.19%
2025/03/21 21.55% 15.69% 13.68% 7.59% 6.87% 6.21% 3.13% 2.24% 1.91% 1.77%
2025/03/22 23.6% 13.77% 13.74% 7.8% 7.11% 7.32% 2.44% 2.24% 0.93% 3.38%
2025/03/23 24.69% 13.99% 14.19% 4.26% 7.33% 6.21% 3.61% 2.36% 0.73% 3.18%
2025/03/24 20.19% 14.5% 15.36% 5.93% 7.41% 5.45% 3.18% 1.84% 2.16% 2.5%
2025/03/25 18.71% 13.69% 11.78% 7.94% 8.64% 6.58% 3.07% 2.15% 2.42% 1.95%
2025/03/26 18.1% 12.98% 12.79% 6.22% 6.88% 5.89% 3.45% 2.1% 3.8% 2.48%
2025/03/27 17.53% 12.06% 9.81% 7.76% 8.74% 5.5% 2.73% 1.91% 3.91% 3.13%
2025/03/28 18.51% 13.57% 14.51% 8.35% 8.69% 5.15% 2.47% 1.55% 2.04% 0.88%
2025/03/29 20.79% 14.46% 15.39% 6.02% 8.19% 6.04% 2.32% 1.57% 2.54% 0.78%
2025/03/30 19.4% 13.12% 11.71% 7.73% 8.51% 4.39% 3.62% 1.57% 2.71% 0.87%
2025/03/31 21.86% 13.82% 12.41% 8.67% 8.13% 7.01% 2.52% 1.79% 1.18% 1.03%

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Optus led March with fluctuating impressions, peaking mid-month. TPG and Telstra showed varied trends, while Finder and WhistleOut maintained steady shares. The month concluded with Optus regaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    iiNet 5G Home Broadband | From Just $49.99/mth https://www.iinet.net.au

    Try iiNet's 5G Home Broadband Plus from $49.99/mth for 6 months. Avail select areas.

  2. 2
    5G Home Internet Sale At Optus | $15/m Off All Internet Plans https://www.optus.com.au › 5g_home › internet_deals

    Powerful Ultra Wi-Fi 5G Modem For $0 + Netflix Incl. When You Stay For 36m. T&Cs Apply.

  3. 3
    Telstra 5G Home Internet - Ridiculously fast speeds https://www.telstra.com.au › telstra › 5ginternet

    Get Telstra 5G home Internet and start enjoying ridiculously fast speeds at home. Experience...

  4. 4
    TPG 5G Home Broadband | From $49.99/mth for 6 Months https://www.tpg.com.au › 5g › home-broadband

    Then $59.99/mth. Switch to great value 5G broadband with $0 setup & delivery. T&C apply

  5. 5
    Compare Best 5G Internet Plans https://www.whistleout.com.au › 5g

    5G Home Wireless Plans — Our team read 1,400 plan documents each week spotting about 400 plan changes every month.

Copyright © Adthena. All rights reserved.

In the competitive 5G home broadband market, iiNet and TPG entice with affordable $49.99/month offers, while Optus lures with a $15 discount and Netflix inclusion. Telstra promises “ridiculously fast speeds,” and WhistleOut provides comprehensive plan comparisons, highlighting dynamic market shifts.

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