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US Telecommunications 5g Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.6826559546
51.3173440454
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 81
19
81%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 12%
Navigational 18%
Seasonal 0%
Local 1%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 93.01
visible.com 1.47
mintmobile.com 0.9
verizon.com 0.65
att.com 0.65
starlink.com 0.51
highspeedinternet.com 0.38
spectrum.com 0.3
att-promotions.com 0.26
astound.com 0.26
others 1.61
  • t-mobile.com - 93.01%
  • visible.com - 1.47%
  • mintmobile.com - 0.9%
  • verizon.com - 0.65%
  • att.com - 0.65%
  • starlink.com - 0.51%
  • highspeedinternet.com - 0.38%
  • spectrum.com - 0.3%
  • att-promotions.com - 0.26%
  • astound.com - 0.26%
  • others - 1.61%

Copyright © Adthena. All rights reserved.

In the competitive landscape, T-Mobile dominates with 93.01% click share, overshadowing others like Visible at 1.47% and Mint Mobile at 0.9%. The “others” category collectively holds 1.61%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com visible.com mintmobile.com starlink.com att.com spectrum.com highspeedinternet.com astound.com att-promotions.com verizon.com
2026/08/01 78.27% 5.52% 2.4% 0.76% 1.77% 0.55% 3.52% 1.24% 1.04% 0.89%
2026/08/02 81.72% 3.65% 1.78% 0.69% 1.31% 2.03% 2.15% 0.74% 1.56% 2.52%
2026/08/03 82.08% 3.66% 2.52% 0.44% 2.47% 0.64% 3.61% 0.72% 0.97% 1.05%
2026/08/04 79.84% 6.03% 1.84% 1.29% 1.64% 1.71% 3.49% 0.17% 0.22% 0.49%
2026/08/05 82.14% 2.18% 3.41% 1.64% 1.5% 1.69% 1.86% 0.26% 0.88% 1.66%
2026/08/06 88.55% 1.61% 1.97% 0.47% 1.93% 0.18% 1.28% 0.23% 0.82% 0.04%
2026/08/07 82.64% 3.47% 2.8% 0.01% 1.66% 1.65% 2.02% 0.29% 0.97% 2.49%
2026/08/08 88.81% 3.19% 3.34% 0.03% 0.61% 0.32% 1.43% 0% 0.11% 0.05%
2026/08/09 88.52% 4.87% 0.77% 0.01% 0.58% 0.34% 0.16% 0% 1.03% 3.02%
2026/08/10 77.74% 6.77% 2.3% 2.41% 0.4% 2% 2.17% 0.3% 0.07% 1.84%
2026/08/11 80.47% 3.87% 1.66% 2.46% 2.77% 0.14% 0.15% 0.74% 0.92% 0.05%
2026/08/12 90.64% 4.1% 1.27% 0.02% 0.9% 0.06% 0.15% 0.48% 0.19% 0%
2026/08/13 86.2% 2.54% 1.59% 1.19% 1.08% 0.38% 0.27% 2.2% 0.87% 0%
2026/08/14 83.54% 3.27% 2.14% 0.35% 0.2% 0.13% 0.13% 0.48% 1.94% 1.91%
2026/08/15 89.24% 1.16% 0.79% 0.74% 2.5% 0.04% 0.07% 0.12% 1.16% 2.25%
2026/08/16 92.6% 1.72% 2.09% 0.85% 1.1% 0.07% 0.07% 0.26% 0.03% 0.09%
2026/08/17 87.62% 3.28% 1.77% 1.08% 0.17% 0.04% 0.11% 1.19% 0.03% 0%
2026/08/18 90.78% 1.48% 0.99% 1.66% 0.26% 0.04% 0.13% 0.34% 0.24% 0.21%
2026/08/19 93.02% 1.71% 1.69% 0.59% 0.47% 0.01% 0.03% 0.35% 0.26% 0.01%
2026/08/20 88.53% 1.94% 1.33% 0.7% 2.02% 0.19% 1.07% 0.01% 1.06% 2.27%
2026/08/21 88.78% 5.18% 2.29% 0% 0.37% 0.12% 0.1% 0.01% 0.05% 2.38%
2026/08/22 87.34% 5.84% 1.63% 1.37% 0.08% 0.08% 0.23% 0.24% 1.53% 0.02%
2026/08/23 84.46% 5.67% 1.08% 0.91% 1.18% 1.78% 0.34% 0.01% 0.19% 2.92%
2026/08/24 82.64% 3.96% 2.36% 0.18% 1.12% 0.04% 1.65% 1.49% 0.5% 3.42%
2026/08/25 86.46% 6.92% 3.83% 0% 0.08% 0.01% 0.12% 0.01% 1.34% 0.64%
2026/08/26 89.11% 3.82% 1.07% 0.62% 0.01% 1.73% 1.38% 0.01% 0.06% 0.05%
2026/08/27 81.97% 4.9% 1.52% 0% 1.36% 3.79% 1.31% 0.29% 2.28% 0.13%
2026/08/28 81.93% 5.24% 1.98% 0.72% 1.24% 0.22% 0.32% 0% 2.37% 3.54%
2026/08/29 78.78% 6.68% 4.83% 0.05% 1.78% 0.1% 1.19% 0.02% 0.94% 2.64%
2026/08/30 76.32% 6.07% 2.55% 1.57% 1.49% 3.39% 1.39% 0.49% 0.08% 3.38%
2026/08/31 76.69% 9.01% 7.08% 1.64% 0.75% 0.74% 0.67% 0.53% 0.51% 0.36%
  • t-mobile.com
  • visible.com
  • mintmobile.com
  • starlink.com
  • att.com
  • spectrum.com
  • highspeedinternet.com
  • astound.com
  • att-promotions.com
  • verizon.com

Copyright © Adthena. All rights reserved.

T-Mobile dominated August with fluctuating spend, peaking mid-month. Visible and Mint Mobile showed modest gains, while Verizon surged late. The month ended with T-Mobile leading, followed by Visible’s steady rise.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 52
2026/08/02 49
2026/08/03 49
2026/08/04 53
2026/08/05 40
2026/08/06 34
2026/08/07 39
2026/08/08 41
2026/08/09 43
2026/08/10 47
2026/08/11 46
2026/08/12 41
2026/08/13 44
2026/08/14 43
2026/08/15 39
2026/08/16 41
2026/08/17 41
2026/08/18 35
2026/08/19 30
2026/08/20 29
2026/08/21 26
2026/08/22 31
2026/08/23 32
2026/08/24 30
2026/08/25 29
2026/08/26 32
2026/08/27 36
2026/08/28 48
2026/08/29 44
2026/08/30 45
2026/08/31 44

Copyright © Adthena. All rights reserved.

August began with 52 advertisers, fluctuated, and ended at 44, showing a dynamic month.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
visible.com 0.6%
verizon.com 0.29%
t-mobile.com 0.27%
mintmobile.com 0.17%
cspire.com 0.14%
xfinityspecial.com -0.16%
starlink.com -0.2%
att.com -0.2%
gfiber.com -0.23%
umaxx.tv -0.25%

Copyright © Adthena. All rights reserved.

Visible.com surged with a 0.6 increase, while umaxx.tv dropped by 0.25.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com visible.com mintmobile.com starlink.com att.com highspeedinternet.com att-promotions.com astound.com verizon.com xfinityspecial.com
2026/08/01 60.11% 9.11% 5.1% 3.08% 5.07% 4.07% 1.37% 2.42% 1.35% 0.71%
2026/08/02 67.67% 7.1% 3.28% 3.3% 4.09% 2.88% 2.54% 1.56% 1.64% 0.05%
2026/08/03 66.94% 7.36% 5% 1.84% 5.27% 4.15% 1.34% 2.5% 0.51% 0.79%
2026/08/04 63.12% 7.96% 3.69% 3.98% 5.46% 4.52% 0.3% 0.52% 0.44% 0.9%
2026/08/05 63.72% 3.78% 6.43% 3.8% 3.28% 2.38% 2.91% 0.68% 1% 0.19%
2026/08/06 74.17% 2.21% 3.95% 2.12% 5.52% 1.83% 1.48% 0.32% 0.03% 2.72%
2026/08/07 68.35% 4.38% 10.92% 0.02% 2.5% 3.21% 1.46% 1.03% 1.46% 1.54%
2026/08/08 70.52% 4.09% 12.71% 0.07% 3.19% 2.04% 0.19% 0% 0.04% 0.02%
2026/08/09 82.18% 6.69% 1.4% 0.03% 3.07% 0.18% 2.02% 0% 2.4% 0.04%
2026/08/10 58.1% 12.18% 5.15% 6.09% 1.28% 3.15% 0.12% 1.3% 1.88% 0.4%
2026/08/11 60.23% 5.82% 4.73% 5.91% 7.22% 0.15% 1.23% 2.35% 0.06% 1.49%
2026/08/12 76.46% 6.1% 4.73% 0.06% 4.65% 0.16% 0.32% 1.33% 0% 1.62%
2026/08/13 66.43% 4.36% 5.04% 4.11% 5.2% 0.4% 1.46% 4.33% 0% 2.39%
2026/08/14 65.91% 3.56% 7.41% 1.66% 0.86% 0.13% 2.78% 1.62% 1.22% 2.76%
2026/08/15 72.23% 3.37% 2.87% 2.52% 6.55% 0.08% 1.65% 0.42% 2.54% 2.19%
2026/08/16 78.4% 5.61% 7.92% 1.42% 1.61% 0.08% 0.06% 0.34% 0.06% 0.03%
2026/08/17 69.38% 5.23% 6.66% 3.06% 0.8% 0.12% 0.04% 4.07% 0% 2.61%
2026/08/18 76.61% 4.43% 3.77% 4.58% 1.24% 0.15% 0.4% 1.2% 1.56% 0.17%
2026/08/19 72.77% 7.41% 7.16% 1.2% 2.36% 0.03% 0.42% 1.16% 0.01% 0.01%
2026/08/20 75.01% 6.02% 5.1% 2.29% 3.58% 1.71% 1.62% 0.01% 1.55% 0.94%
2026/08/21 74.7% 10.42% 9.21% 0% 1.08% 0.11% 0.09% 0.01% 1.63% 0.6%
2026/08/22 70.97% 11.02% 5.62% 3.74% 0.46% 0.24% 2.35% 0.69% 0.02% 0.91%
2026/08/23 73.51% 11.55% 4.15% 1.57% 1.79% 0.54% 0.32% 0.05% 2.17% 0%
2026/08/24 66.96% 7.09% 9.14% 0.93% 1.24% 2.54% 0.87% 2.4% 2.68% 2.33%
2026/08/25 71.95% 12.08% 9.98% 0% 0.45% 0.12% 2.33% 0.01% 0.33% 0.88%
2026/08/26 76.31% 7.81% 5.07% 2.33% 0.01% 1.92% 0.11% 0.01% 0.05% 0.95%
2026/08/27 62.71% 8.9% 6.05% 0% 6.63% 1.79% 3.34% 0.38% 0.09% 0.91%
2026/08/28 62.36% 10.27% 8.19% 2.01% 4.77% 0.33% 3.55% 0% 1.94% 0.18%
2026/08/29 56.57% 12.96% 12.33% 0.08% 4.74% 1.61% 1.47% 0.07% 1.52% 0.78%
2026/08/30 58.41% 10.41% 6.8% 3.75% 3.87% 1.73% 0.12% 1.63% 1.84% 0.73%
2026/08/31 53.14% 17.33% 14.73% 4.7% 1.26% 0.66% 0.61% 0.51% 0.2% 0.01%
  • t-mobile.com
  • visible.com
  • mintmobile.com
  • starlink.com
  • att.com
  • highspeedinternet.com
  • att-promotions.com
  • astound.com
  • verizon.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

T-Mobile’s impression share fluctuated, peaking at 82.18% on August 9, then declining to 53.14% by month’s end. Visible and Mint Mobile saw gradual increases, while Starlink and Verizon remained low. August concluded with T-Mobile leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month
  1. 1
    Fidium 100% Fiber internet https://www.fidiumfiber.com › fiber-internet

    Fidium High-Speed Internet — Internet savings with no strings attached. Plans starting at $30/mo. Fidium, Fiber Up! Connect 100s of devices at once with low prices, no contracts...

  2. 2
    Optimum® High-Speed Internet - Internet Speeds Up To 1 Gig https://www.optimum.com

    Say no to Flaky 5G Home Internet, get amazing speed with Optimum Fiber-powered Internet. Get the best deal on Internet. Anywhere. Period. Switch to...

  3. 3
    As Low As $55/Month | Unlimited Data Available | Starlink https://www.starlink.com

    World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to order online in 2 minutes. Try for 30 days.

  4. 4
    T-Mobile® Home Internet - Plans Starting At $35/month https://www.t-mobile.com

    Sign up for T-Mobile® Home Internet today and get one month on us. Via bill credit; +tax. Plans starting at $35/month with autopay and a postpaid voice...

  5. 5
    Visible by Verizon - Unlimited 5G by Verizon https://www.visible.com › visible

    Browse, stream and scroll with unlimited data powered by Verizon. Explore Visible plans.

Copyright © Adthena. All rights reserved.

In the competitive landscape of telecommunications, Fidium Fiber stands out with its no-strings-attached, low-cost plans starting at $30/month. Optimum challenges flaky 5G with fiber-powered speeds, while Starlink offers advanced satellite technology for $55/month. T-Mobile entices with a $35/month plan and a free month, and Visible by Verizon promises unlimited 5G data.

Frequently Asked Questions

Customer Success Stories

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VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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