Why is the US Telecommunications 5g Services February 2026 Report useful and how should I use it?

Why is the US Telecommunications 5g Services February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Telecommunications 5g Services February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Telecommunications 5g Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Telecommunications 5g Services February 2026 Report?

The US Telecommunications 5g Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications 5g Services February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Telecommunications 5g Services February 2026 Report for?

The US Telecommunications 5g Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Telecommunications 5g Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.3323956115
	86.6676043885

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	75
	25

75%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	2%
Navigational	31%
Seasonal	0%
Local	2%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
t-mobile.com	89.92
verizon.com	2.7
att.com	1.7
starlink.com	1.49
mintmobile.com	0.74
spectrum.com	0.7
boostmobile.com	0.4
highspeedinternet.com	0.36
xfinityspecial.com	0.26
visible.com	0.16
others	1.57

t-mobile.com - 89.92%
verizon.com - 2.7%
att.com - 1.7%
starlink.com - 1.49%
mintmobile.com - 0.74%
spectrum.com - 0.7%
boostmobile.com - 0.4%
highspeedinternet.com - 0.36%
xfinityspecial.com - 0.26%
visible.com - 0.16%
others - 1.57%

T-Mobile dominates with 89.92% click share, overshadowing Verizon’s 2.7% and AT&T’s 1.7%. Others collectively hold 1.57%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	t-mobile.com	att.com	mintmobile.com	spectrum.com	verizon.com	visible.com	highspeedinternet.com	starlink.com	boostmobile.com	xfinityspecial.com
2026/02/01	73.61%	1.04%	2.03%	2.28%	10.94%	2.07%	1.01%	2.34%	1.13%	0.15%
2026/02/02	73.06%	3.09%	1.81%	0.86%	8.53%	0.77%	1.86%	0.7%	1.61%	1.92%
2026/02/03	73.38%	0.45%	2.68%	2.9%	8.16%	1.15%	1.53%	3.89%	0.31%	0.11%
2026/02/04	71.83%	5.79%	1.7%	1.71%	6.87%	0.39%	0.7%	3.07%	0.69%	1.23%
2026/02/05	73.44%	5.01%	1.91%	1.31%	8.56%	0.3%	0.07%	3.22%	0.55%	2.47%
2026/02/06	71.28%	4.17%	1.99%	1.19%	12.52%	0.31%	0.14%	1.65%	1.13%	1.73%
2026/02/07	79.69%	4.19%	2.28%	0.47%	5.92%	0.27%	1.3%	0.11%	0.62%	0.16%
2026/02/08	66.31%	3.35%	1.92%	1.08%	17.19%	0.5%	2.14%	0.12%	0.55%	1.05%
2026/02/09	73.18%	7.11%	3.21%	1.94%	5.33%	0.15%	1.66%	0.5%	1.41%	0.21%
2026/02/10	75.63%	5.52%	2.26%	1.64%	3.93%	0.21%	0.43%	5.85%	0.53%	0.16%
2026/02/11	72.56%	3.66%	3.94%	2.24%	2.81%	0.25%	2.38%	5.99%	0.42%	1.76%
2026/02/12	73.39%	5.04%	1.91%	1.31%	8.55%	0.3%	0.07%	3.22%	0.55%	2.46%
2026/02/13	71.28%	4.17%	1.99%	1.19%	12.52%	0.32%	0.14%	1.65%	1.13%	1.73%
2026/02/14	79.63%	4.18%	2.27%	0.47%	5.91%	0.27%	1.3%	0.11%	0.62%	0.16%
2026/02/15	66.27%	3.35%	1.92%	1.08%	17.18%	0.5%	2.13%	0.12%	0.55%	1.05%
2026/02/16	72.97%	7.09%	3.2%	1.93%	5.31%	0.15%	1.66%	0.5%	1.41%	0.2%
2026/02/17	88.42%	0.77%	1.84%	1.38%	4.7%	0.24%	0.23%	0.59%	0.28%	0.05%
2026/02/18	73.29%	5.58%	3.87%	2.02%	5.18%	0.17%	1.11%	2.56%	0.7%	2.5%
2026/02/19	72.73%	7.07%	1.87%	1.49%	4.47%	1%	3.39%	3.75%	0.37%	0.28%
2026/02/20	79.49%	2.54%	1.85%	3.32%	7.08%	0.1%	1.21%	2.05%	0.15%	0.3%
2026/02/21	79.65%	6.76%	1.87%	1.33%	5.56%	0.08%	0.88%	2.14%	0.22%	0.04%
2026/02/22	72.61%	6.35%	1.72%	3.83%	8.46%	0.07%	0.32%	3.55%	0.2%	0.07%
2026/02/23	72.98%	5.96%	1.54%	4.4%	7.29%	0.08%	1.42%	3.41%	0.48%	0.08%
2026/02/24	71.74%	6.12%	4.67%	4.53%	4.04%	0.09%	0.31%	2.03%	1.88%	0.22%
2026/02/25	73.16%	6.51%	1.61%	4%	4.93%	0.7%	1.04%	3.75%	1.04%	0.1%
2026/02/26	76.52%	4.72%	4.28%	2.89%	4.21%	0.14%	0.41%	2.23%	0.72%	1.26%
2026/02/27	75.2%	2.08%	1.64%	2.42%	8.03%	2.38%	1.1%	3.06%	1.21%	1.19%
2026/02/28	66.1%	10.86%	5.81%	4.52%	4.43%	1.59%	1.48%	1.44%	1.23%	0.11%

t-mobile.com
att.com
mintmobile.com
spectrum.com
verizon.com
visible.com
highspeedinternet.com
starlink.com
boostmobile.com
xfinityspecial.com

T-Mobile dominated February with fluctuating spend, peaking mid-month. Verizon showed a strong start, while AT&T surged at month’s end. Mint Mobile and Spectrum had consistent low spend, with slight increases.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	52
2026/02/02	57
2026/02/03	56
2026/02/04	62
2026/02/05	59
2026/02/06	60
2026/02/07	58
2026/02/08	55
2026/02/09	60
2026/02/10	59
2026/02/11	55
2026/02/12	59
2026/02/13	60
2026/02/14	58
2026/02/15	55
2026/02/16	60
2026/02/17	44
2026/02/18	43
2026/02/19	46
2026/02/20	50
2026/02/21	50
2026/02/22	49
2026/02/23	52
2026/02/24	52
2026/02/25	48
2026/02/26	48
2026/02/27	47
2026/02/28	46

Advertisers peaked at 62 on February 4, then gradually declined, ending February at 46.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
t-mobile.com	0.55%
att.com	0.53%
spectrum.com	0.45%
mintmobile.com	0.12%
boostmobile.com	0.11%
astound.com	-0.09%
zentrointernet.com	-0.11%
xfinityspecial.com	-0.17%
starlink.com	-0.19%
verizon.com	-0.78%

T-Mobile leads with a 0.55 increase, while Verizon drops by 0.78. Spectrum and AT&T also rise, contrasting Starlink’s decline.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	t-mobile.com	att.com	spectrum.com	mintmobile.com	starlink.com	boostmobile.com	verizon.com	visible.com	highspeedinternet.com	xfinityspecial.com
2026/02/01	61.75%	1.55%	2.98%	2.92%	8.12%	1.99%	7.14%	3.32%	1.31%	0.23%
2026/02/02	63.28%	2.69%	1.14%	2.6%	2.81%	2.83%	5.41%	1.23%	2.54%	3.4%
2026/02/03	61.34%	0.84%	3.86%	5.57%	7.79%	0.54%	5.18%	1.85%	2.07%	0.25%
2026/02/04	57.23%	4.81%	2.19%	2.4%	12.89%	1.2%	3.27%	0.73%	0.87%	2.12%
2026/02/05	59.69%	4.23%	1.64%	2.65%	13.37%	1.12%	5.13%	0.49%	0.07%	4.11%
2026/02/06	61.42%	3.88%	1.62%	2.91%	6.92%	2.7%	8.14%	0.66%	0.15%	3.04%
2026/02/07	72.58%	4.23%	0.69%	3.49%	0.21%	1.46%	3.55%	0.56%	1.8%	0.37%
2026/02/08	61.43%	3.47%	1.62%	3.19%	0.26%	2.07%	9.78%	2.85%	3.23%	2.09%
2026/02/09	62.38%	8.73%	2.52%	4.52%	1.78%	3.39%	3.59%	0.27%	2.19%	0.41%
2026/02/10	59.42%	6.9%	2.15%	3.17%	17.23%	1.26%	2.1%	0.41%	0.49%	0.27%
2026/02/11	58.05%	3.28%	2.88%	3.95%	15.75%	1.04%	1.87%	0.55%	3.08%	2.92%
2026/02/12	59.69%	4.23%	1.64%	2.65%	13.37%	1.12%	5.13%	0.49%	0.07%	4.11%
2026/02/13	61.42%	3.88%	1.62%	2.91%	6.92%	2.7%	8.14%	0.66%	0.15%	3.04%
2026/02/14	72.58%	4.23%	0.69%	3.49%	0.21%	1.46%	3.55%	0.56%	1.8%	0.37%
2026/02/15	61.43%	3.47%	1.62%	3.19%	0.26%	2.07%	9.78%	2.85%	3.23%	2.09%
2026/02/16	62.38%	8.73%	2.52%	4.52%	1.78%	3.39%	3.59%	0.27%	2.19%	0.41%
2026/02/17	83.52%	0.97%	1.89%	2.63%	1.81%	0.6%	3.44%	0.4%	0.31%	0.11%
2026/02/18	64.87%	5.13%	2.8%	4.26%	6.01%	1.3%	4.16%	0.24%	1.5%	4.42%
2026/02/19	62.47%	6.21%	1.93%	2.45%	11.03%	1.1%	2.28%	1.31%	4.68%	0.46%
2026/02/20	69.46%	2.55%	7.51%	2.68%	6.71%	0.32%	4.61%	0.17%	1.71%	0.51%
2026/02/21	71.42%	6.38%	1.98%	2.62%	7.69%	0.51%	3.65%	0.13%	1.22%	0.08%
2026/02/22	63.02%	5.26%	5.64%	2.62%	10.22%	0.55%	5.61%	0.12%	0.34%	0.13%
2026/02/23	61.35%	4.24%	5.75%	2.03%	12.28%	1.59%	4.46%	0.12%	1.89%	0.18%
2026/02/24	58.63%	4.64%	6.17%	4.88%	7.64%	6.14%	2.38%	0.12%	0.35%	0.34%
2026/02/25	61.14%	5.42%	6.42%	2.02%	9.6%	2.93%	2.96%	1.04%	1.3%	0.2%
2026/02/26	66.09%	4.08%	4.11%	5.67%	7.45%	2.32%	2.57%	0.25%	0.42%	2.22%
2026/02/27	65.79%	1.86%	3.36%	3.41%	5.98%	4.61%	5.02%	3.28%	1.46%	2.21%
2026/02/28	53.42%	11.02%	6.81%	6.72%	4.77%	4.39%	2.62%	2.36%	2.18%	0.23%

t-mobile.com
att.com
spectrum.com
mintmobile.com
starlink.com
boostmobile.com
verizon.com
visible.com
highspeedinternet.com
xfinityspecial.com

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month

1
AT&T Wireless + Home Internet | Stay Connected on AT&T 5G https://www.att.com
See How You Can Save 20% Each Month with Home Internet and Wireless Now. Ltd. avail/areas.
2
Never Pay for Internet Again - Get Free Internet Forever https://www.spectrum.com
Enjoy 100 Mbps Internet Free Forever When You Buy 4 Mobile Lines. Call Spectrum Today.
3
T-Mobile® 5G Home Internet - $35/mo with 5-Year Guarantee https://www.t-mobile.com
T-Mobile® 5G Home Internet is 2x faster than before! Check your home's eligibility.
4
Verizon 5G Home Internet - Plans Start at $35/mo https://www.verizon.com › home › internet
Home Internet starts at $35/mo with AutoPay & a Verizon mobile phone plan.
5
Visible Wireless - Unlimited 5G by Verizon https://www.visible.com › visible
Browse, stream and scroll with unlimited data powered by Verizon. Explore Visible plans.

In the competitive landscape of 5G services, AT&T, Spectrum, T-Mobile, Verizon, and Visible captivate audiences with unique propositions. From AT&T’s 20% savings to Spectrum’s free internet offer, each ad highlights affordability and connectivity, enticing consumers to explore their innovative solutions.

Frequently Asked Questions

Why is the US Telecommunications 5g Services February 2026 Report useful and how should I use it?

Why is the US Telecommunications 5g Services February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications 5g Services February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications 5g Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications 5g Services February 2026 Report?

The US Telecommunications 5g Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications 5g Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications 5g Services February 2026 Report for?

The US Telecommunications 5g Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK 5g Services

AUS

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US Telecommunications 5g Services - PPC Market Share Analysis February 2026

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications 5g Services brands

Share of Spend for the top 10 US Telecommunications 5g Services brands

Competitor Count for US Telecommunications 5g Services

Market Loss & Market Gains for US Telecommunications 5g Services

US Telecommunications 5g Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Frequently Asked Questions

Why is the US Telecommunications 5g Services February 2026 Report useful and how should I use it?

Why is the US Telecommunications 5g Services February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications 5g Services February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications 5g Services February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK 5g Services

AUS 5g Services