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US Telecommunications 5g Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 43.56
verizon.com 40.6
att.com 4.78
highspeedinternet.com 2.18
boostmobile.com 2.01
mintmobile.com 1.47
xfinityspecial.com 0.94
5ghomedeals.com 0.94
samsung.com 0.28
quantumfiber.com 0.27
others 2.97

Copyright © Adthena. All rights reserved.

T-Mobile and Verizon dominate with 43.56% and 40.6% click share, respectively. AT&T follows at 4.78%, while ‘others’ collectively hold 2.97%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date t-mobile.com verizon.com highspeedinternet.com xfinityspecial.com boostmobile.com quantumfiber.com mintmobile.com att.com frontier.com 5ghomedeals.com
2025/06/01 36.17% 38.23% 4.46% 0.41% 2.56% 0.02% 3.09% 6.75% 0.84% 2.25%
2025/06/02 37.54% 36.94% 2.49% 1.46% 2.24% 0.02% 0.79% 9.32% 1% 1.57%
2025/06/03 45.13% 38.3% 3.13% 0.53% 1.58% 0.02% 0.99% 6.65% 0.11% 0.37%
2025/06/04 28.99% 42.92% 4.34% 5.26% 1.67% 0.01% 2.41% 8.08% 0.28% 2.14%
2025/06/05 36.71% 35.42% 1.52% 1.73% 0.87% 0.01% 2.84% 10.84% 0.2% 1.92%
2025/06/06 33.42% 38.96% 1.77% 1.23% 1.16% 0.01% 1.14% 12.79% 1.35% 3.12%
2025/06/07 38.48% 40.11% 3.63% 1.96% 0.67% 0.01% 2.39% 5.83% 1.36% 1.06%
2025/06/08 38.14% 42.44% 2.46% 1.36% 0.44% 0.74% 2.55% 6.75% 0.24% 2.08%
2025/06/09 45.54% 39.69% 2.94% 0.37% 0.49% 0.29% 2.73% 3.67% 0.1% 0.54%
2025/06/10 36.23% 45.46% 4.26% 2.91% 0.32% 0.04% 0.67% 6.4% 0.13% 0.95%
2025/06/11 42.04% 37.47% 3.6% 3.56% 0.4% 0.05% 1.62% 4.93% 0.06% 1.25%
2025/06/12 39.7% 40.61% 2.31% 2.07% 0.25% 0% 0.93% 11.4% 0.03% 1.16%
2025/06/13 34.86% 43.7% 4.43% 0.87% 1.01% 0.08% 1.01% 5.86% 0.02% 0.51%
2025/06/14 33.95% 46.57% 3.13% 0.53% 0.71% 0.01% 0.97% 7.9% 0.01% 1.22%
2025/06/15 32.65% 44.51% 2.92% 0.9% 3.34% 0.01% 5.55% 3.99% 0.17% 0.28%
2025/06/16 34.86% 52.01% 1.27% 0.23% 0.53% 0.01% 0.69% 3.79% 1.6% 1.71%
2025/06/17 34.79% 53.59% 0.84% 0.32% 0.58% 0.04% 0.72% 5.01% 0.02% 1.36%
2025/06/18 29.91% 50.51% 4.65% 0.31% 1.02% 0.01% 0.5% 5.46% 2.04% 2.08%
2025/06/19 33.1% 45.57% 4.01% 0.22% 4.88% 0.04% 5.06% 3.86% 1.67% 0%
2025/06/20 34.44% 50.18% 2.49% 1.57% 0.81% 0.15% 1.32% 5.12% 0.01% 0%
2025/06/21 34.96% 40.45% 4.48% 1.33% 1.91% 0.58% 0.83% 7.11% 1.16% 0%
2025/06/22 37.35% 44.97% 5.77% 0.29% 1.68% 0.26% 3.36% 4.55% 0.63% 0%
2025/06/23 30.41% 54.14% 6.02% 0.28% 1.09% 0.05% 2.49% 3.56% 0.02% 0%
2025/06/24 24.73% 56.04% 5.31% 0.81% 1.22% 0.01% 3.58% 4.96% 0.01% 0%
2025/06/25 32.12% 37.05% 8.38% 0.67% 2.47% 0.15% 4.75% 9.41% 0.01% 0%
2025/06/26 27.75% 50.39% 3.12% 0.12% 3.9% 0.02% 0.73% 10.89% 0.01% 0%
2025/06/27 26.5% 49.68% 4.73% 2.8% 0.84% 0.68% 2.58% 9.39% 0.04% 0%
2025/06/28 39.67% 36.01% 1.62% 0.87% 3.1% 1.18% 2.04% 12.01% 0.3% 0%
2025/06/29 29.23% 46.65% 5.3% 2.23% 1.18% 0.78% 2.1% 8.21% 0.92% 0.16%
2025/06/30 31.23% 16.72% 10.95% 9.71% 7.04% 6.46% 5.54% 3.92% 0.11% 0%

Copyright © Adthena. All rights reserved.

Verizon dominated June with a peak on the 24th, while T-Mobile fluctuated. Highspeedinternet.com surged at month’s end, and Xfinityspecial.com spiked on the 30th.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 66
2025/06/02 68
2025/06/03 61
2025/06/04 62
2025/06/05 59
2025/06/06 60
2025/06/07 55
2025/06/08 54
2025/06/09 55
2025/06/10 52
2025/06/11 56
2025/06/12 52
2025/06/13 59
2025/06/14 55
2025/06/15 58
2025/06/16 56
2025/06/17 60
2025/06/18 58
2025/06/19 58
2025/06/20 61
2025/06/21 59
2025/06/22 65
2025/06/23 59
2025/06/24 67
2025/06/25 64
2025/06/26 61
2025/06/27 62
2025/06/28 60
2025/06/29 65
2025/06/30 61

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout June, starting at 66, dipping mid-month, and ending at 61.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 3.71%
boostmobile.com 1.32%
highspeedinternet.com 1.3%
mintmobile.com 0.45%
quantumfiber.com 0.42%
zentrointernet.com -0.11%
samsung.com -0.15%
optimum.com -0.29%
5ghomedeals.com -1.25%
t-mobile.com -5.53%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 3.71% click share increase, while t-mobile.com faced a significant drop of 5.53%. Boostmobile.com and highspeedinternet.com also saw positive gains, contrasting with declines for 5ghomedeals.com and others.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com xfinityspecial.com highspeedinternet.com boostmobile.com verizon.com quantumfiber.com mintmobile.com att.com ciena.com 5ghomedeals.com
2025/06/01 29.5% 0.58% 4.48% 6.98% 25.66% 0.02% 7.44% 5.89% 1.45% 9.94%
2025/06/02 31.48% 1.97% 2.2% 6.09% 29.07% 0.02% 1.37% 8.46% 0.11% 7.58%
2025/06/03 46.27% 1.02% 3.73% 4.6% 27.59% 0.02% 1.62% 5.65% 3.37% 1.61%
2025/06/04 24.17% 6.74% 4.6% 5.71% 30.09% 0.01% 5.62% 5.38% 1.67% 9.53%
2025/06/05 29.76% 2.37% 1.4% 1.7% 27.11% 0.01% 6.55% 7.91% 3.66% 8.61%
2025/06/06 24.94% 1.69% 1.74% 3.2% 26.25% 0.01% 2.31% 13.77% 0.4% 12.53%
2025/06/07 31.91% 2.99% 4.01% 1.65% 30.84% 0.01% 6.74% 5.34% 0.27% 5.61%
2025/06/08 30.56% 1.95% 2.8% 0.85% 33.88% 1.02% 6.88% 3.75% 3.45% 9.77%
2025/06/09 41.86% 0.59% 2.98% 1.05% 32.46% 0.54% 6.76% 3.38% 0.27% 1.97%
2025/06/10 34.23% 4.78% 5.51% 0.8% 37.8% 0.05% 1.6% 4.84% 0.23% 4.33%
2025/06/11 36.18% 5.05% 4.17% 0.96% 26.71% 0.05% 3.24% 4.89% 1.98% 6.37%
2025/06/12 37.15% 3.32% 2.26% 0.46% 32.62% 0% 2.11% 6.87% 0.13% 5.51%
2025/06/13 31.57% 1.22% 5.3% 3.82% 32.93% 0.08% 2.32% 7.4% 1.14% 2.28%
2025/06/14 28.13% 0.88% 3.23% 2.21% 38.83% 0.01% 3.91% 8.21% 0.01% 5.48%
2025/06/15 29.69% 7.08% 4.2% 6.79% 29.57% 0.01% 8.33% 3.49% 0.01% 0.97%
2025/06/16 35.48% 0.39% 1.33% 2.16% 35.14% 0.01% 1.17% 4.99% 0.06% 8.53%
2025/06/17 31.42% 0.51% 0.68% 1.69% 36.51% 0.09% 1.35% 9.06% 3.11% 6.59%
2025/06/18 23.99% 0.45% 7.43% 3.55% 41.25% 0.01% 0.83% 3.89% 2.61% 9.17%
2025/06/19 30.39% 0.34% 5.6% 9.99% 33.77% 0.05% 8.49% 4.38% 0.01% 0%
2025/06/20 35.89% 2.24% 2.63% 2.77% 38.45% 0.22% 3.21% 5.48% 2.34% 0%
2025/06/21 33.46% 2.17% 5.15% 5.57% 33.12% 0.84% 1.76% 5.93% 3.52% 0%
2025/06/22 35.31% 0.43% 7.66% 4.6% 30.45% 4.36% 5.45% 5.27% 0.09% 0%
2025/06/23 31.19% 0.51% 10.09% 3.42% 40.45% 0.06% 5.4% 5.38% 0% 0%
2025/06/24 22.18% 1.04% 8.16% 4.41% 40.73% 0.01% 5.94% 7.14% 0% 0%
2025/06/25 27.8% 0.97% 11.47% 5.61% 28.25% 0.22% 6.73% 5.21% 0% 0%
2025/06/26 26.72% 0.19% 3.68% 12.69% 38.39% 0.02% 2.14% 9.32% 0% 0%
2025/06/27 24.74% 5.29% 6.41% 2.72% 35.7% 0.97% 4.14% 10.01% 0% 0%
2025/06/28 35.9% 1.36% 1.52% 9.1% 31.44% 1.84% 4.1% 6.87% 0% 0%
2025/06/29 27.83% 3.69% 6.73% 3.6% 36.7% 1.02% 5.79% 6.81% 0.12% 0.28%
2025/06/30 25.59% 13.11% 12.89% 9.9% 9.29% 7.38% 7.33% 3.01% 0.07% 0%

Copyright © Adthena. All rights reserved.

T-Mobile’s impression share fluctuated, peaking at 46.27% on June 3. Verizon saw a significant drop to 9.29% by month’s end. Xfinityspecial.com surged to 13.11% on June 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    No Annual Contract - 5G Home Internet by AT&T https://www.att.com

    AT&T Home Internet Gives You the Reliable Connection You Need. Set up In 3 Simple Steps.

  2. 2
    Top 5G Internet Providers - Search in Your Zip Code https://www.highspeedinternet.com

    Never Overpay for Internet Again! Find the Latest Deals on Internet Plans in Your Area. 1...

  3. 3
    Powerful WiFi Internet Service | Internet Speeds Up To 940 Mbps https://www.quantumfiber.com

    Price For Life. Keep Your Internet Service Monthly Rate For As Long As You Keep Your Plan.

  4. 4
    T-Mobile® Home Internet - $35/mo with 5-Year Guarantee https://www.t-mobile.com

    Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed. Rate w...

  5. 5
    Verizon 5G Home Internet - Fast Internet for $35/mo https://www.verizon.com

    5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan. Add...

Copyright © Adthena. All rights reserved.

In the competitive world of 5G home internet, AT&T highlights simplicity and reliability, while HighSpeedInternet.com focuses on cost savings. Quantum Fiber offers a “Price For Life” promise, T-Mobile guarantees a $35/month rate for five years, and Verizon combines affordability with mobile plan integration.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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