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US Telecommunications 5g Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.874612621
56.125387379
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 77
23
77%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 11%
Navigational 19%
Seasonal 0%
Local 1%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 81.55
visible.com 3.73
verizon.com 2.73
mintmobile.com 2.06
att.com 1.85
highspeedinternet.com 1.65
spectrum.com 1.48
starlink.com 1.39
att-promotions.com 0.49
fiber.google.com 0.36
others 2.71
  • t-mobile.com - 81.55%
  • visible.com - 3.73%
  • verizon.com - 2.73%
  • mintmobile.com - 2.06%
  • att.com - 1.85%
  • highspeedinternet.com - 1.65%
  • spectrum.com - 1.48%
  • starlink.com - 1.39%
  • att-promotions.com - 0.49%
  • fiber.google.com - 0.36%
  • others - 2.71%

Copyright © Adthena. All rights reserved.

T-Mobile dominates with 81.55% click share, overshadowing Visible’s 3.73%. Verizon follows at 2.73%, while ‘others’ collectively hold 2.71%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com visible.com starlink.com mintmobile.com highspeedinternet.com att.com verizon.com att-promotions.com spectrum.com cox.com
2026/07/01 50.02% 5.28% 2% 7.09% 2.09% 1.57% 15.74% 1.45% 11.95% 0.02%
2026/07/02 50.63% 5.63% 2.49% 7.96% 5.85% 1.73% 10.59% 1.75% 8.63% 0.1%
2026/07/03 47.48% 4.32% 2.77% 4.43% 5.85% 1.76% 12.11% 0.07% 9.82% 0.01%
2026/07/04 48.91% 11.24% 5.66% 5.19% 4.3% 2.25% 7.9% 0.14% 6.58% 2.41%
2026/07/05 49.14% 13.08% 4.12% 7.06% 3.84% 3.45% 11.79% 1.23% 2.1% 0.48%
2026/07/06 52.18% 7.85% 2.39% 6.03% 3.85% 3.31% 7.16% 1.54% 6.24% 0.84%
2026/07/07 39.79% 11.23% 4.8% 5% 4.72% 4.82% 11.91% 2.22% 8.75% 0.01%
2026/07/08 45.16% 13.72% 1.5% 3.81% 7.84% 2.59% 11.04% 2.92% 3.25% 0.16%
2026/07/09 53.86% 10.07% 1.57% 1.02% 5.36% 2.26% 10.02% 3.12% 5.5% 0.03%
2026/07/10 43.83% 6.15% 1.15% 5.7% 3.39% 5.06% 18.42% 0.17% 9.15% 0.66%
2026/07/11 44.75% 11.42% 1.55% 3.5% 5.52% 5.05% 14.71% 0.93% 7.62% 1.21%
2026/07/12 53.57% 5.07% 0.77% 3.2% 0.62% 4.73% 18.94% 0.11% 7.42% 0.91%
2026/07/13 52.36% 10.38% 1.34% 3.48% 2.74% 4.62% 12.98% 0.91% 5.22% 0.85%
2026/07/14 54.07% 5.97% 0.74% 4.91% 2.53% 6.89% 14.66% 0.26% 6.03% 1.51%
2026/07/15 56.04% 4.14% 2.1% 1.83% 1.81% 9.19% 16.58% 0.45% 2.39% 1.06%
2026/07/16 57.92% 6.76% 1.16% 3.3% 5.21% 6.07% 9.47% 2.52% 1.31% 0.76%
2026/07/17 66.97% 3.09% 0.68% 2.4% 2.88% 7.39% 9.42% 1.24% 2.57% 0.84%
2026/07/18 58% 1.19% 0.56% 6.05% 1.15% 8.15% 16.2% 0.34% 2.81% 0.81%
2026/07/19 63.47% 8.14% 0.84% 4.72% 0.39% 7.77% 7.02% 0.26% 5.22% 0.01%
2026/07/20 62.02% 1.12% 1.92% 2.56% 1.47% 11.28% 9.95% 0.11% 5.46% 0.24%
2026/07/21 54.04% 5.96% 0.74% 4.9% 2.53% 6.89% 14.65% 0.26% 6.02% 1.51%
2026/07/22 56.12% 4.96% 0.79% 7.43% 1.68% 5.48% 11.69% 0.96% 6.88% 0.92%
2026/07/23 48.69% 10.82% 1.26% 5.06% 1.36% 5.38% 16.33% 0.7% 4.78% 0.75%
2026/07/24 48.84% 3.9% 1.77% 4.18% 3.83% 4.67% 13.12% 2.57% 10.73% 0.78%
2026/07/25 50.98% 9.2% 1.46% 4.97% 3.37% 5.91% 9.41% 1.32% 4.41% 0.85%
2026/07/26 45.22% 10.76% 1.25% 3.6% 5.84% 7.55% 14.47% 1.81% 5.11% 0.69%
2026/07/27 55.25% 5.14% 1.64% 6.23% 1.1% 7.09% 10.16% 0.57% 5.22% 0.79%
2026/07/28 59.42% 8.2% 0.45% 6.17% 2.49% 5.53% 8.05% 0.11% 2.47% 0.37%
2026/07/29 58.57% 6.59% 2.58% 4.84% 4.83% 4.66% 9.73% 0.05% 4.12% 0.6%
2026/07/30 49.71% 4.58% 1.6% 7.55% 6.4% 7.63% 12.51% 0.16% 2.88% 0.49%
2026/07/31 79.18% 3.64% 3.19% 2.74% 2.35% 1.72% 1.7% 0.55% 0.37% 0.24%
  • t-mobile.com
  • visible.com
  • starlink.com
  • mintmobile.com
  • highspeedinternet.com
  • att.com
  • verizon.com
  • att-promotions.com
  • spectrum.com
  • cox.com

Copyright © Adthena. All rights reserved.

T-Mobile’s PPC spend surged, peaking at 79.18% on July 31. Visible and Starlink fluctuated, while Verizon and Spectrum saw notable mid-month spikes. The month concluded with T-Mobile’s dominance.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 47
2026/07/02 50
2026/07/03 56
2026/07/04 57
2026/07/05 57
2026/07/06 55
2026/07/07 59
2026/07/08 54
2026/07/09 52
2026/07/10 55
2026/07/11 52
2026/07/12 55
2026/07/13 49
2026/07/14 52
2026/07/15 50
2026/07/16 52
2026/07/17 52
2026/07/18 53
2026/07/19 54
2026/07/20 48
2026/07/21 52
2026/07/22 58
2026/07/23 51
2026/07/24 56
2026/07/25 56
2026/07/26 56
2026/07/27 49
2026/07/28 53
2026/07/29 48
2026/07/30 49
2026/07/31 48

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 59 on July 7. The month concluded with a slight decline, ending at 48.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
t-mobile.com 2.08%
att.com 0.75%
mintmobile.com 0.39%
att-bundles.com 0.18%
fidiumfiber.com 0.07%
fiber.google.com -0.23%
att-promotions.com -0.24%
highspeedinternet.com -0.51%
starlink.com -0.73%
visible.com -1.38%

Copyright © Adthena. All rights reserved.

T-Mobile surged with a 2.08% click share increase, while Visible.com faced a significant drop of 1.38%.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com mintmobile.com starlink.com visible.com att.com highspeedinternet.com xfinityspecial.com att-promotions.com verizon.com spectrum.com
2026/07/01 50.89% 10.62% 3.42% 6.43% 0.89% 2.79% 1.19% 2.17% 5.44% 11.02%
2026/07/02 46.21% 11.47% 3.65% 5.71% 1.15% 8.17% 3.11% 2.63% 5.82% 7.2%
2026/07/03 42.57% 6.03% 4.24% 5.71% 2.77% 7.87% 1.99% 0.11% 4.5% 6.48%
2026/07/04 45.45% 6.63% 8.9% 11.29% 1.52% 5.87% 0.05% 0.51% 2.43% 4.33%
2026/07/05 46.35% 10.59% 6.27% 14.04% 2.6% 5.05% 0.05% 1.87% 3.7% 1.94%
2026/07/06 46.81% 10.02% 4.11% 9.2% 3.24% 5.62% 2.95% 2.49% 2.18% 3.77%
2026/07/07 33.97% 6.6% 7.51% 12.02% 6% 6.94% 0.35% 3.33% 5.48% 5.95%
2026/07/08 39.98% 5.38% 2.31% 13.29% 2.57% 9.69% 1.62% 4.59% 4.7% 3.22%
2026/07/09 50.51% 1.39% 2.49% 11.3% 2.65% 6.89% 0.27% 4.72% 3.68% 5.59%
2026/07/10 47.03% 9.66% 2.38% 8.66% 2.29% 5.26% 1.33% 0.32% 7.64% 6.34%
2026/07/11 46.62% 4.99% 2.96% 14.86% 3.12% 9.71% 0.03% 1.64% 5.32% 5.11%
2026/07/12 58.62% 5.07% 1.53% 8.1% 2.18% 0.87% 0.12% 0.2% 9.01% 6.81%
2026/07/13 51.37% 6.28% 2.61% 12.85% 4.29% 3.83% 1.5% 1.54% 5.02% 3.43%
2026/07/14 53.3% 7.9% 1.61% 7.56% 8.86% 3.58% 0.55% 0.48% 5.47% 5.12%
2026/07/15 57.69% 4.04% 4.07% 6.59% 8.89% 2.42% 0.67% 0.67% 6.04% 1.59%
2026/07/16 55.44% 4.55% 2.49% 8.45% 5.68% 7.04% 1.9% 3.71% 3.35% 0.87%
2026/07/17 67.44% 4.23% 1.11% 5.06% 7.25% 4.14% 1.25% 1.81% 3.48% 1.74%
2026/07/18 54.74% 9.82% 0.87% 3.17% 8.69% 1.55% 0.1% 1.24% 9.07% 2.11%
2026/07/19 59.91% 5.77% 1.7% 9.28% 11.02% 0.4% 0.32% 0.42% 3.08% 4.78%
2026/07/20 59.71% 3.69% 2.68% 2.7% 12.44% 2.04% 0.89% 0.16% 3.76% 5.44%
2026/07/21 53.3% 7.9% 1.61% 7.56% 8.86% 3.58% 0.55% 0.48% 5.47% 5.12%
2026/07/22 54.55% 11.17% 1.55% 7.24% 5.45% 2.91% 0.37% 1.75% 4.07% 5.69%
2026/07/23 49.32% 8.87% 2.62% 11.99% 4.08% 1.92% 1.34% 1.24% 7.77% 3.24%
2026/07/24 47.02% 7.57% 2.77% 6.53% 4.1% 5.82% 1.05% 3.88% 4.29% 9.33%
2026/07/25 46.94% 7.52% 2.41% 11.14% 6.1% 4.44% 1.53% 2.59% 3.31% 2.82%
2026/07/26 45.01% 5.13% 2.26% 12.01% 7.85% 8.33% 0.24% 3.24% 6.2% 3.95%
2026/07/27 50.64% 9.66% 3.24% 6.96% 8.64% 1.37% 0.32% 0.76% 3.81% 3.88%
2026/07/28 55.26% 9.79% 0.99% 8.71% 6.96% 3.39% 1.43% 0.15% 2.92% 1.9%
2026/07/29 55.1% 6.42% 4.27% 9.62% 4.73% 6.63% 0.23% 0.09% 2.98% 2.88%
2026/07/30 47.49% 10.77% 2.8% 5.92% 6.88% 9.32% 1.23% 0.18% 4.78% 2.15%
2026/07/31 68.57% 5.31% 5.28% 4.97% 4.2% 2.7% 0.86% 0.63% 0.6% 0.31%
  • t-mobile.com
  • mintmobile.com
  • starlink.com
  • visible.com
  • att.com
  • highspeedinternet.com
  • xfinityspecial.com
  • att-promotions.com
  • verizon.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

T-Mobile’s impression share fluctuated, peaking at 68.57% on July 31. Mint Mobile and Starlink saw lower shares, while Visible and AT&T showed moderate fluctuations. The month ended with T-Mobile leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month
  1. 1
    Top 5G Internet Providers - Search in Your Zip Code https://www.highspeedinternet.com

    Search for Internet Service Providers in Your Area by Zip Code.

  2. 2
    Mint Mobile - All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customers get 50% off all unlimited data plans ($15/mo equiv. upfront, may slow 50GB+) It's time to leave your expensive wireless bill behind.

  3. 3
    INVINCIBLE WiFi™ w/ 5G Backup https://official.spectrum.com

    Spectrum INVINCIBLE WiFi™ — Discover INVINCIBLE WiFi™: Fast, Fiber-Powered Internet with 5G & Battery Backup. Fast, Reliable Internet Starting at $30/Mo. No Contracts and INVINCIBLE WiFi™ Available. WiFi 7 Enabled Router.

  4. 4
    T-Mobile® Home Internet - Plans Starting At $35/month https://www.t-mobile.com

    Sign up for T-Mobile® Home Internet today and get one month on us. Via bill credit; +tax. Plans...

  5. 5
    Visible by Verizon - The ultimate wireless hack https://www.visible.com › visible

    Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms. Simple savings...

Copyright © Adthena. All rights reserved.

In the competitive world of 5G services, top advertisers like HighSpeedInternet, Mint Mobile, Spectrum, T-Mobile, and Visible by Verizon captivate audiences with unique propositions. From Mint Mobile’s enticing $15/month unlimited plans to Spectrum’s innovative INVINCIBLE WiFi™, each ad highlights affordability, reliability, and cutting-edge technology, appealing to cost-conscious consumers seeking high-speed connectivity.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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