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US Telecommunications 5g Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.6042288235
86.3957711765
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 73
27
73%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 3%
Navigational 22%
Seasonal 0%
Local 2%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 85.98
att.com 3.1
verizon.com 2.9
spectrum.com 1.83
starlink.com 1.67
mintmobile.com 1.37
visible.com 0.7
highspeedinternet.com 0.39
boostmobile.com 0.33
cox.com 0.27
others 1.46
  • t-mobile.com - 85.98%
  • att.com - 3.1%
  • verizon.com - 2.9%
  • spectrum.com - 1.83%
  • starlink.com - 1.67%
  • mintmobile.com - 1.37%
  • visible.com - 0.7%
  • highspeedinternet.com - 0.39%
  • boostmobile.com - 0.33%
  • cox.com - 0.27%
  • others - 1.46%

Copyright © Adthena. All rights reserved.

In the PPC landscape, T-Mobile dominates with 85.98% click share, overshadowing competitors like AT&T at 3.1% and Verizon at 2.9%. Others collectively hold 1.46%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com verizon.com visible.com spectrum.com mintmobile.com starlink.com highspeedinternet.com att.com boostmobile.com cox.com
2026/03/01 70.27% 6.31% 3.97% 1.43% 2.45% 3.63% 0.44% 7.96% 1.92% 0.05%
2026/03/02 70.2% 5.5% 2.93% 0.7% 1.79% 3.59% 2.51% 6.97% 0.67% 0.05%
2026/03/03 65.19% 5.04% 0.75% 3.3% 4.95% 2.6% 2.17% 7.73% 0.63% 0.12%
2026/03/04 66.14% 8.8% 0.39% 2.81% 5.28% 1.46% 0.12% 8.73% 0.44% 0.11%
2026/03/05 64.56% 11.38% 0.22% 4.54% 4.52% 1.07% 0.23% 6.5% 0.58% 0.62%
2026/03/06 70.46% 7.09% 1.1% 4.18% 1.83% 1.12% 1.35% 7.31% 0.62% 0.08%
2026/03/07 67.26% 2.83% 0.15% 7.45% 1.44% 2.97% 1.82% 11.87% 1.15% 0.16%
2026/03/08 84.62% 5.27% 0.29% 0.2% 2.41% 1.91% 0.32% 1.13% 1.12% 0.21%
2026/03/09 69.54% 8.92% 0.17% 6.33% 1.76% 0.36% 1.38% 6.77% 0.65% 0.15%
2026/03/10 66.96% 7.17% 0.28% 8.9% 1.53% 0.75% 1.06% 8.98% 1.53% 0.05%
2026/03/11 71.69% 2.01% 0.47% 6.1% 5.06% 1.46% 0.23% 10.92% 0.53% 0.34%
2026/03/12 68.35% 4.39% 0.29% 7.96% 5.18% 2.56% 0.17% 7.73% 0.67% 0.35%
2026/03/13 68.92% 5.77% 1.96% 3.63% 7.43% 0.75% 0.26% 8.86% 0.52% 0.17%
2026/03/14 74.92% 3.44% 0.83% 5.12% 6.97% 1.1% 0.19% 5.98% 0.4% 0.1%
2026/03/15 71.47% 9.33% 2.95% 8.3% 1.16% 1.07% 0.1% 4.69% 0.32% 0.01%
2026/03/16 68.91% 6.21% 0.97% 10.4% 1.61% 2.11% 1.34% 5.09% 1.79% 0.09%
2026/03/17 64.57% 8.37% 0.58% 7.55% 3.29% 3.3% 0.05% 9.89% 0.34% 0.11%
2026/03/18 67.6% 4.33% 1.89% 6.88% 1.97% 6.59% 1.23% 3.06% 0.77% 0.01%
2026/03/19 68.79% 3.39% 1.29% 8.89% 2.3% 5.86% 0.1% 4.4% 0.63% 0.01%
2026/03/20 77.17% 1.85% 1.97% 4.28% 1.7% 3.21% 1.27% 2.7% 0.56% 3.77%
2026/03/21 64.74% 1.44% 1.65% 5.79% 7.95% 4.11% 1.1% 9.85% 0.33% 0.09%
2026/03/22 72.38% 8.45% 0.42% 5.36% 2.09% 1.34% 0.26% 7.59% 0.63% 0.06%
2026/03/23 74.42% 4.78% 2.76% 3.45% 1.42% 3.64% 0.1% 8.1% 0.31% 0.1%
2026/03/24 67.25% 2.93% 0.98% 6.53% 1.99% 3.81% 1.13% 6.54% 0.56% 4.3%
2026/03/25 65.48% 3.3% 1.95% 3.36% 8.01% 3.54% 2.36% 4.93% 0.34% 4.22%
2026/03/26 64.32% 9.07% 0.56% 0.5% 6.43% 4.31% 1.24% 6.73% 0.36% 3.92%
2026/03/27 71.94% 3.45% 1.29% 4.34% 1.69% 2.32% 3.58% 8.15% 0.66% 0.52%
2026/03/28 65.02% 11.24% 4.77% 2.81% 7.98% 0.69% 0.16% 4.21% 0.4% 0.18%
2026/03/29 70.07% 11.98% 2.74% 3.38% 1.54% 5.2% 2.14% 0.8% 0.24% 0.12%
2026/03/30 66.15% 3.31% 2.56% 2.69% 6.04% 4.65% 0.26% 10.34% 0.32% 0.06%
2026/03/31 69.91% 7.69% 6.37% 4.33% 2.31% 2.04% 1.73% 1.05% 0.42% 0.05%
  • t-mobile.com
  • verizon.com
  • visible.com
  • spectrum.com
  • mintmobile.com
  • starlink.com
  • highspeedinternet.com
  • att.com
  • boostmobile.com
  • cox.com

Copyright © Adthena. All rights reserved.

T-Mobile dominated March with fluctuating spend, peaking at 84.62%. Verizon and AT&T showed varied trends, while Spectrum and Mint Mobile had notable spikes. The month ended with T-Mobile leading.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 43
2026/03/02 43
2026/03/03 41
2026/03/04 36
2026/03/05 40
2026/03/06 38
2026/03/07 33
2026/03/08 42
2026/03/09 37
2026/03/10 33
2026/03/11 34
2026/03/12 37
2026/03/13 38
2026/03/14 40
2026/03/15 35
2026/03/16 37
2026/03/17 40
2026/03/18 37
2026/03/19 38
2026/03/20 38
2026/03/21 37
2026/03/22 33
2026/03/23 35
2026/03/24 37
2026/03/25 28
2026/03/26 28
2026/03/27 32
2026/03/28 27
2026/03/29 32
2026/03/30 32
2026/03/31 32

Copyright © Adthena. All rights reserved.

March began with 43 advertisers, fluctuating throughout, and concluded with 32.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 0.88%
visible.com 0.68%
cox.com 0.44%
highspeedinternet.com 0.21%
zentrointernet.com 0.13%
totalwireless.com -0.18%
starry.com -0.2%
verizon.com -0.52%
spectrum.com -0.56%
att.com -0.84%

Copyright © Adthena. All rights reserved.

Visible.com and Starlink.com surged in click share, while att.com and spectrum.com faced declines.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com visible.com starlink.com verizon.com spectrum.com mintmobile.com highspeedinternet.com att.com boostmobile.com starry.com
2026/03/01 54.72% 8.16% 8.44% 4.82% 2.21% 5.14% 0.55% 8.02% 4.45% 0.04%
2026/03/02 54.82% 5.31% 7.91% 4.47% 1.1% 2.89% 4.19% 6.72% 2.18% 0.26%
2026/03/03 47.04% 2.79% 8.25% 5.1% 4.87% 6.58% 3.3% 7.78% 1.41% 1.9%
2026/03/04 52.39% 0.75% 6.65% 6.6% 4.2% 7.99% 0.19% 8.43% 0.97% 3.76%
2026/03/05 51.01% 0.47% 4.78% 8.46% 6.59% 7.61% 0.34% 4.54% 2.18% 3.98%
2026/03/06 56.97% 2.11% 5.28% 5.2% 6.06% 3.81% 2.2% 5.4% 1.77% 1.63%
2026/03/07 51.72% 0.26% 9.26% 1.87% 10.42% 2.66% 2.96% 9.76% 4.54% 1.94%
2026/03/08 67.46% 0.64% 8.87% 4.04% 0.39% 4.86% 0.41% 1.27% 3.99% 1.77%
2026/03/09 55.27% 0.28% 1.74% 7.05% 11.05% 2.77% 2.27% 7.04% 2.02% 2.76%
2026/03/10 53.15% 1.28% 2.63% 5.59% 12.91% 3.14% 1.7% 10.16% 3.24% 1.9%
2026/03/11 57.9% 0.92% 7.18% 1.77% 9.4% 6.53% 0.31% 8.56% 1.33% 2.24%
2026/03/12 54.07% 0.69% 7.87% 3.42% 12.96% 7.41% 0.18% 5.52% 2.33% 0.54%
2026/03/13 53.64% 5.69% 2.99% 3.78% 6.5% 10.05% 0.21% 7.92% 1.08% 2.29%
2026/03/14 58.59% 2.66% 5.47% 3.05% 9.81% 9.15% 0.23% 6.04% 0.94% 0.7%
2026/03/15 56.15% 7.77% 4.77% 7.38% 13.61% 3.13% 0.13% 4.56% 0.63% 0.86%
2026/03/16 50.1% 4.65% 5.1% 3.72% 18.66% 3.26% 2.12% 4.82% 4.04% 0.27%
2026/03/17 50.65% 1.3% 10.14% 5.81% 11.61% 4.45% 0.06% 10.11% 0.71% 0.46%
2026/03/18 47.94% 3.93% 14.33% 2.56% 9.82% 3.7% 1.84% 3.57% 2.79% 0.02%
2026/03/19 46.86% 4% 13% 1.79% 17.67% 3.27% 0.09% 3.92% 1.26% 0.37%
2026/03/20 56.98% 6.16% 8.68% 1.29% 7.71% 3.32% 1.99% 2.89% 1.4% 0.11%
2026/03/21 46.85% 3.6% 9.49% 1.5% 9.24% 10.3% 1.69% 9.2% 0.78% 3.28%
2026/03/22 57.28% 1.01% 5.95% 6.5% 8.15% 4.46% 0.32% 8.04% 2.46% 1.18%
2026/03/23 57.71% 7.5% 11.8% 3.22% 4.94% 2.67% 0.15% 7.79% 0.81% 1.45%
2026/03/24 49.06% 4.61% 8.2% 1.68% 9.44% 4.28% 1.69% 5.7% 1.7% 2.22%
2026/03/25 49.34% 6.38% 7.67% 2.08% 4.69% 9.16% 3.64% 5.12% 0.59% 0.55%
2026/03/26 53.18% 2.21% 8.45% 7.63% 0.79% 8.09% 2.22% 6.84% 1.01% 0.01%
2026/03/27 53.38% 6.15% 5.91% 2.46% 6.15% 3.99% 5.64% 7.81% 2.33% 0.02%
2026/03/28 51.63% 9.7% 2.28% 8.8% 4.19% 11.27% 0.19% 6.13% 0.98% 0.05%
2026/03/29 55.68% 5.76% 9.73% 9.86% 5.02% 2.42% 3.73% 2.97% 0.54% 0.3%
2026/03/30 49.62% 4.81% 9.54% 2.47% 3.72% 6.85% 0.31% 13.26% 0.6% 0.66%
2026/03/31 50.86% 10.41% 7.41% 5.86% 5.79% 4.16% 2.62% 1.18% 1.16% 0.01%
  • t-mobile.com
  • visible.com
  • starlink.com
  • verizon.com
  • spectrum.com
  • mintmobile.com
  • highspeedinternet.com
  • att.com
  • boostmobile.com
  • starry.com

Copyright © Adthena. All rights reserved.

T-Mobile led March with fluctuating impressions, peaking mid-month. Visible and Starlink showed sporadic gains, while Verizon and Spectrum had varied performances. The month concluded with T-Mobile maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month
  1. 1
    300 Mbps Internet for $22/mo https://www.att.com

    Check Your Availability — Unlock Ultimate Connectivity. Level Up Your Connection with AT&T Wireless + Home Internet.

  2. 2
    INVINCIBLE WiFi™ w/ 5G Backup https://www.spectrum.com

    Affordable High-Speed Internet — Discover INVINCIBLE WiFi™: Fast, Fiber-Powered Internet with 5G & Battery Backup.

  3. 3
    $39/mo in Select Areas | Offer ends March 31 https://www.starlink.com

    Easy to order online in 2 minutes. Try for 30 days. No long-term contract required. World’s most...

  4. 4
    T-Mobile® 5G Home Internet https://www.t-mobile.com

    Check Your Home's Eligibility — $30/mo. w/voice line & AutoPay + taxes/fees. Guarantee exclusion like taxes & fees apply. 2x...

  5. 5
    Verizon 5G Home Internet | Fast Internet for for $35/mo https://www.verizon.com › home › internet

    Home Internet starts at $35/mo with AutoPay & a Verizon mobile phone plan.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T, Spectrum, Starlink, T-Mobile, and Verizon are leading the charge with compelling PPC ads. AT&T highlights affordability and connectivity, while Spectrum emphasizes speed and reliability with 5G backup. Starlink offers flexibility with no contracts, T-Mobile promotes cost-effectiveness, and Verizon combines mobile and home internet for value.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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