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US Telecommunications 5g Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.2642650208
81.7357349792
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 69
31
69%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 2%
Navigational 17%
Seasonal 0%
Local 3%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 85.22
verizon.com 4.44
highspeedinternet.com 1.53
mintmobile.com 1.46
starlink.com 1.1
spectrum.com 1.02
att.com 0.75
xfinityspecial.com 0.75
xfinity.com 0.48
whistleout.com 0.29
others 2.96
  • t-mobile.com - 85.22%
  • verizon.com - 4.44%
  • highspeedinternet.com - 1.53%
  • mintmobile.com - 1.46%
  • starlink.com - 1.1%
  • spectrum.com - 1.02%
  • att.com - 0.75%
  • xfinityspecial.com - 0.75%
  • xfinity.com - 0.48%
  • whistleout.com - 0.29%
  • others - 2.96%

Copyright © Adthena. All rights reserved.

T-Mobile dominates with 85.22% click share, overshadowing Verizon’s 4.44%. Others collectively hold 2.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com verizon.com starlink.com highspeedinternet.com mintmobile.com spectrum.com xfinity.com att.com xfinityspecial.com whistleout.com
2026/01/01 73.91% 10.63% 0.89% 2.8% 2.73% 2.9% 0% 0.72% 1.81% 0.15%
2026/01/02 65.53% 10.32% 0.45% 6.34% 2.87% 2.07% 0% 1.83% 3.05% 3.46%
2026/01/03 68.39% 3.04% 0.39% 2.78% 6.57% 3.61% 0% 2.56% 2.41% 1.59%
2026/01/04 63.2% 9.46% 1.75% 6.84% 5.33% 2.88% 0% 0.69% 2.14% 1.38%
2026/01/05 71.04% 4.28% 1.24% 7.08% 2.66% 1.98% 0% 0.62% 3.36% 0.51%
2026/01/06 70.31% 5.23% 0.13% 5.23% 3.47% 2.53% 0% 2.53% 1.6% 0.09%
2026/01/07 71.71% 4.02% 0.87% 3.66% 2.89% 4.15% 0.21% 0.35% 0.52% 0.41%
2026/01/08 69.13% 6.74% 0.96% 1.95% 6.06% 2.35% 2% 0.38% 2.23% 0.18%
2026/01/09 61.45% 17.8% 0.65% 4.46% 2.56% 4.12% 0.13% 0.46% 2.27% 3.66%
2026/01/10 69.54% 8.78% 1.79% 5.6% 2.8% 3.28% 0.3% 0.7% 0.59% 1.98%
2026/01/11 61.99% 12.12% 2.14% 4.72% 2.87% 1.35% 3.25% 0.5% 6.13% 0.17%
2026/01/12 70.05% 9.85% 1.43% 3.11% 2.95% 3.33% 0.84% 0.57% 3.16% 0.32%
2026/01/13 71.97% 8.41% 3.17% 4.96% 2.55% 1.45% 0.86% 0.38% 2.81% 0.21%
2026/01/14 63.47% 10.06% 0.72% 2.83% 7.11% 0.99% 8.23% 1.97% 2.11% 0.2%
2026/01/15 68.49% 2.82% 0.64% 2.14% 3.84% 3.37% 4.01% 5.02% 2.43% 0.57%
2026/01/16 61.42% 17.79% 0.65% 4.46% 2.56% 4.12% 0.19% 0.46% 2.27% 3.66%
2026/01/17 74.08% 4.1% 1.03% 3.87% 3.34% 3.15% 0.47% 3.16% 1.09% 1.28%
2026/01/18 74.03% 4.07% 0.71% 1.77% 4.66% 3.72% 0.2% 2.3% 0.36% 0.31%
2026/01/19 75.35% 3.17% 1.21% 0.92% 5.88% 1.72% 0.72% 3.93% 0.45% 0.12%
2026/01/20 71.97% 8.41% 3.18% 4.96% 2.55% 1.45% 0.85% 0.38% 2.81% 0.21%
2026/01/21 68.12% 11.15% 1.71% 5.48% 3.03% 2.27% 0.27% 0.73% 2.26% 0.92%
2026/01/22 71.49% 12.27% 1.1% 4.99% 2.53% 1.43% 0.73% 0.68% 0.52% 0.04%
2026/01/23 72.98% 7.72% 0.74% 2.73% 2.58% 0.87% 1.46% 3.83% 1.36% 0.1%
2026/01/24 73.21% 3.1% 1.36% 3.87% 2.66% 2.21% 0.38% 0.51% 0.97% 0.04%
2026/01/25 72.09% 3.47% 2.73% 6.03% 2.85% 1.22% 0.37% 5.73% 0.15% 0.04%
2026/01/26 68.71% 10.13% 0.68% 2.41% 2.22% 0.65% 0.34% 3.68% 2.58% 0.1%
2026/01/27 74.44% 2.88% 4.9% 3.3% 5.27% 1.53% 0.94% 2.13% 0.23% 0.08%
2026/01/28 77.38% 8.09% 1.92% 0.39% 3.03% 0.3% 0.13% 0.55% 0.24% 0.01%
2026/01/29 77.99% 6.72% 1.21% 1.27% 2.4% 2.51% 0.29% 1.9% 0.16% 0.73%
2026/01/30 78.94% 11.65% 0.44% 0.28% 2.53% 1.19% 1.05% 0.41% 0.19% 0.01%
2026/01/31 73.16% 8.21% 3.26% 3.04% 2.77% 1.44% 0.57% 0.49% 0.12% 0.04%
  • t-mobile.com
  • verizon.com
  • starlink.com
  • highspeedinternet.com
  • mintmobile.com
  • spectrum.com
  • xfinity.com
  • att.com
  • xfinityspecial.com
  • whistleout.com

Copyright © Adthena. All rights reserved.

T-Mobile dominated January with a steady rise, peaking at 78.94% on the 30th. Verizon fluctuated, hitting a high of 17.8% on the 9th. Starlink and others maintained lower shares, with minor variations.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 55
2026/01/02 54
2026/01/03 56
2026/01/04 52
2026/01/05 54
2026/01/06 63
2026/01/07 53
2026/01/08 55
2026/01/09 55
2026/01/10 61
2026/01/11 64
2026/01/12 70
2026/01/13 70
2026/01/14 66
2026/01/15 63
2026/01/16 55
2026/01/17 62
2026/01/18 61
2026/01/19 57
2026/01/20 70
2026/01/21 61
2026/01/22 51
2026/01/23 54
2026/01/24 53
2026/01/25 55
2026/01/26 57
2026/01/27 55
2026/01/28 53
2026/01/29 51
2026/01/30 50
2026/01/31 53

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 70 mid-month. The month concluded with a slight decline, ending at 53.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
t-mobile.com 3.65%
starlink.com 0.41%
boostmobile.com 0.31%
att.com 0.3%
att-promotions.com 0.16%
xfinity.com -0.54%
spectrum.com -0.57%
xfinityspecial.com -0.68%
highspeedinternet.com -0.69%
verizon.com -1.4%

Copyright © Adthena. All rights reserved.

T-Mobile surged with a 3.65% click share increase, while Verizon dropped by 1.4%. Starlink, Boost Mobile, and AT&T saw modest gains, contrasting declines from Xfinity and Spectrum.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com starlink.com verizon.com visible.com highspeedinternet.com mintmobile.com spectrum.com att.com xfinity.com xfinityspecial.com
2026/01/01 61.54% 3.09% 7.71% 1.8% 4.13% 5.59% 5.09% 0.75% 0% 2.98%
2026/01/02 53.23% 1.49% 7.47% 1.85% 9.34% 4.07% 3.83% 2.17% 0% 5.04%
2026/01/03 48.61% 1.3% 2.51% 0.44% 3.7% 10.05% 5.5% 3.37% 0% 3.89%
2026/01/04 49.32% 5.21% 6.7% 0.76% 9.33% 7.35% 4.66% 0.65% 0% 3.56%
2026/01/05 53.27% 3.62% 3.47% 2.51% 10.24% 3.63% 2.75% 0.73% 0% 5.39%
2026/01/06 49.67% 0.21% 4.56% 0.32% 7.4% 5.76% 4.02% 6.91% 0% 2.31%
2026/01/07 53.72% 2.98% 3.26% 0.77% 4.67% 3.67% 7.73% 0.31% 0.28% 0.82%
2026/01/08 54.35% 2.93% 5.26% 1.9% 3.17% 7.38% 3.97% 0.3% 3.03% 3.84%
2026/01/09 50.99% 2.39% 13.26% 0.3% 6.56% 3.61% 7.28% 0.49% 0.68% 3.66%
2026/01/10 55.48% 4.49% 6.09% 0.47% 8.34% 4.06% 5.94% 1.13% 1.82% 1.09%
2026/01/11 46.59% 5.55% 8.75% 0.51% 6.11% 4.61% 2.23% 0.41% 5.68% 9.98%
2026/01/12 55.62% 3.58% 7.05% 0.66% 4.47% 4.16% 5.58% 0.9% 4.59% 5.3%
2026/01/13 58.18% 5.72% 6.05% 0.52% 6.55% 3.75% 2.23% 0.29% 4.48% 4.37%
2026/01/14 53.6% 2.12% 7.06% 1.48% 3.79% 8.34% 1.82% 2% 10.69% 3.96%
2026/01/15 54.64% 2.02% 1.84% 0.3% 3.33% 4.81% 5.79% 5.14% 4.15% 4.28%
2026/01/16 50.99% 2.39% 13.26% 0.3% 6.56% 3.61% 7.28% 0.49% 0.68% 3.66%
2026/01/17 59.28% 3.8% 3.54% 0.61% 5.36% 6.87% 4.82% 3.11% 0.62% 2.17%
2026/01/18 58.6% 2.02% 3.28% 0.25% 2.87% 6.12% 6.93% 1.97% 0.35% 0.66%
2026/01/19 61% 4.5% 2.92% 0.29% 1.3% 7.09% 3.94% 4.49% 1.1% 0.92%
2026/01/20 58.18% 5.72% 6.05% 0.52% 6.55% 3.75% 2.23% 0.29% 4.48% 4.37%
2026/01/21 53.67% 5.45% 7.55% 0.88% 7.59% 5.39% 3.76% 0.85% 0.39% 3.51%
2026/01/22 59.98% 4.53% 9.47% 0.47% 6.48% 3.46% 2.01% 0.78% 1.15% 1.15%
2026/01/23 60.22% 2.97% 5.48% 0.21% 4.37% 3.94% 1.95% 4.45% 2.39% 2.34%
2026/01/24 54.23% 5.17% 2.12% 1.51% 5.13% 3.8% 4.23% 0.55% 0.53% 1.6%
2026/01/25 55.78% 6.25% 3.28% 0.26% 8.84% 5.36% 2.45% 5.77% 0.47% 0.35%
2026/01/26 55.71% 2.82% 7.01% 1.62% 3.62% 3.3% 1.5% 3.4% 0.37% 4.49%
2026/01/27 57.63% 12.55% 2.06% 0.71% 4.46% 6.35% 2.8% 2.15% 1.45% 0.45%
2026/01/28 62.55% 8% 6.26% 2.96% 0.6% 4.51% 0.44% 0.82% 0.19% 0.52%
2026/01/29 64.97% 4.54% 4.69% 2.67% 2.33% 3.78% 4.7% 1.81% 0.55% 0.35%
2026/01/30 69.87% 2% 9.32% 3.18% 0.45% 4.27% 2.4% 0.72% 2.04% 0.4%
2026/01/31 64.25% 7.76% 4.82% 4.23% 3.53% 3.43% 2.35% 0.83% 0.62% 0.24%
  • t-mobile.com
  • starlink.com
  • verizon.com
  • visible.com
  • highspeedinternet.com
  • mintmobile.com
  • spectrum.com
  • att.com
  • xfinity.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

T-Mobile’s impression share fluctuated, peaking at 69.87% on January 30. Starlink and Verizon showed varied trends, while Visible and HighSpeedInternet had modest shares. The month ended with T-Mobile leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month
  1. 1
    Top 5G Internet Providers - Search in Your Zip Code https://www.highspeedinternet.com

    Never Overpay for Internet Again! Find the Latest Deals on Internet Plans in Your Area.

  2. 2
    Never Pay for Internet Again - Get Free Internet Forever https://www.spectrum.com

    Get 4 Mobile Lines & Enjoy Internet at $0/mo for 100Mbps, $10 for 500Mbps, or $20 for Gig. Enjoy...

  3. 3
    T-Mobile® Home Internet - $35/mo with 5-Year Guarantee https://www.t-mobile.com › home-internet

    Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed.

  4. 4
    Verizon Fios Home Internet | Galaxy Tab S10 FE 5G on Us https://www.verizon.com

    Choose from one of our Samsung gifts when you switch to a Fios 1 Gig plan. Terms apply. Fios...

  5. 5
    Cellular Home Internet https://www.xfinityspecial.com

    $40/mo WiFi Internet — Stop paying more every year. Keep the same rate with 5 year price lock. Start saving now. It's fast ...

Copyright © Adthena. All rights reserved.

In the competitive 5G internet landscape, advertisers like HighSpeedInternet.com and Spectrum captivate with cost-saving promises. T-Mobile and Xfinity emphasize price stability, while Verizon entices with exclusive gifts. Each ad uniquely appeals to budget-conscious consumers seeking reliable, long-term internet solutions.

Frequently Asked Questions

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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