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US Telecommunications 5g Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.2791436877
74.7208563123
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 19%
Seasonal 0%
Local 2%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 76.89
verizon.com 4.32
mintmobile.com 3.88
visible.com 3.83
starlink.com 3.3
highspeedinternet.com 2
att.com 1.21
cox.com 0.75
reviews.org 0.36
att-promotions.com 0.34
others 3.12
  • t-mobile.com - 76.89%
  • verizon.com - 4.32%
  • mintmobile.com - 3.88%
  • visible.com - 3.83%
  • starlink.com - 3.3%
  • highspeedinternet.com - 2%
  • att.com - 1.21%
  • cox.com - 0.75%
  • reviews.org - 0.36%
  • att-promotions.com - 0.34%
  • others - 3.12%

Copyright © Adthena. All rights reserved.

T-Mobile dominates with 76.89% click share, overshadowing Verizon’s 4.32%. Mint Mobile and Visible follow closely, while ‘others’ collectively hold 3.12%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com highspeedinternet.com visible.com mintmobile.com verizon.com starlink.com att.com spectrum.com cox.com xfinityspecial.com
2026/05/01 48.28% 0.69% 3.72% 10.78% 32.34% 1.41% 0.76% 0.09% 0.09% 0.05%
2026/05/02 50.16% 0.89% 3.13% 14.41% 18.14% 4.85% 3.78% 0.08% 3.35% 0.01%
2026/05/03 48.91% 1.28% 5.61% 9.47% 22.08% 4.12% 2.69% 0.06% 3.13% 0.02%
2026/05/04 48.1% 3.33% 9.08% 9.35% 10.82% 4.06% 9.01% 1.17% 0.53% 0.02%
2026/05/05 49.27% 3.54% 5.8% 8.39% 12.99% 5.13% 4.15% 2.14% 6.13% 0.02%
2026/05/06 52.16% 2.55% 7.98% 5.63% 10.51% 3.05% 4.88% 2.2% 0.11% 5.28%
2026/05/07 46.7% 0.71% 2.53% 11.58% 21.93% 3.7% 2.7% 0.41% 0.15% 0.12%
2026/05/08 52.39% 1.09% 2.87% 12.44% 15.12% 3.04% 1.74% 1.66% 2.87% 0.09%
2026/05/09 51.15% 0.89% 3.45% 8.05% 24.86% 5.55% 1.74% 0.06% 2.26% 0.05%
2026/05/10 48.66% 3.38% 9.99% 10.55% 13.08% 6.35% 3.61% 0.63% 1.15% 0%
2026/05/11 49% 4.59% 11.09% 7.82% 11.69% 4.9% 3.47% 0.77% 2.01% 0.01%
2026/05/12 48.81% 3.88% 9.34% 6.75% 14.06% 4.87% 3.4% 0.8% 2.03% 0.01%
2026/05/13 53.51% 2.16% 8.6% 7.76% 6.49% 7.58% 3.42% 1.89% 0.2% 2.45%
2026/05/14 47.27% 3.54% 10.92% 11.18% 10.6% 7.25% 1.65% 2.14% 0.91% 0.02%
2026/05/15 52.37% 1.09% 2.87% 12.44% 15.11% 3.07% 1.74% 1.66% 2.87% 0.09%
2026/05/16 42.02% 9.94% 8.18% 9.34% 8.57% 8.29% 1.27% 0.06% 3.04% 0%
2026/05/17 44.76% 7.69% 7.45% 9.67% 12.19% 2.77% 6.85% 0.86% 4.47% 0%
2026/05/18 50.05% 7.82% 7.1% 7.5% 11.2% 4.03% 0.73% 0.9% 2.4% 0.01%
2026/05/19 53.9% 4.19% 7.43% 11.31% 9.45% 3.2% 0.79% 1.03% 3.38% 1.02%
2026/05/20 51.63% 6.47% 6.83% 8.56% 6.83% 4.34% 1.36% 0.87% 1.4% 3.36%
2026/05/21 46.83% 5.79% 10.11% 9.01% 6.6% 5.24% 6.09% 1.56% 2.03% 0.19%
2026/05/22 48.42% 4.3% 9.87% 9.52% 5.58% 3.51% 3.26% 1.37% 2.91% 3.27%
2026/05/23 49.96% 3.02% 10.18% 8.65% 7.69% 4.66% 4.35% 0.52% 3.24% 0.06%
2026/05/24 55.12% 2.41% 9.55% 8.28% 6.82% 3.92% 1.14% 0.69% 0.6% 0.08%
2026/05/25 51.65% 5.33% 14.43% 5.27% 4.63% 4.73% 2.34% 0.89% 0.2% 3.56%
2026/05/26 46.53% 4.24% 13.58% 9.44% 6.04% 2.88% 1.95% 0.52% 9.16% 0.26%
2026/05/27 47.44% 5.47% 14.52% 9.09% 7.43% 5.4% 1.04% 1.08% 0.05% 2.65%
2026/05/28 53.4% 3.74% 12.76% 9.14% 6.32% 5.26% 0.77% 0.78% 0.24% 2.32%
2026/05/29 57.67% 4.11% 6.83% 11.38% 7.21% 2.4% 2.69% 1.37% 0.1% 0.22%
2026/05/30 47.29% 11.31% 10.03% 7.71% 5.89% 2.84% 3.16% 0.22% 0.62% 0.44%
2026/05/31 38.91% 14.27% 11.02% 10.13% 9.72% 3.36% 1.5% 0.84% 0.44% 0.07%
  • t-mobile.com
  • highspeedinternet.com
  • visible.com
  • mintmobile.com
  • verizon.com
  • starlink.com
  • att.com
  • spectrum.com
  • cox.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

T-Mobile’s PPC spend fluctuated, peaking at 57.67% on May 29. Highspeedinternet.com surged to 14.27% by month’s end. Visible.com and Mintmobile.com showed consistent growth, while Verizon’s share declined. May concluded with diverse spending dynamics.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 47
2026/05/02 46
2026/05/03 49
2026/05/04 49
2026/05/05 54
2026/05/06 48
2026/05/07 52
2026/05/08 56
2026/05/09 50
2026/05/10 49
2026/05/11 60
2026/05/12 56
2026/05/13 58
2026/05/14 62
2026/05/15 56
2026/05/16 64
2026/05/17 69
2026/05/18 67
2026/05/19 63
2026/05/20 66
2026/05/21 67
2026/05/22 75
2026/05/23 72
2026/05/24 70
2026/05/25 71
2026/05/26 71
2026/05/27 74
2026/05/28 72
2026/05/29 71
2026/05/30 70
2026/05/31 70

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP rose from 47 to 70, peaking at 75 mid-month.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
visible.com 1.97%
highspeedinternet.com 1.42%
reviews.org 0.7%
xfinityspecial.com 0.3%
astound.com 0.17%
starry.com -0.09%
t-mobile.com -0.5%
starlink.com -0.56%
att.com -0.56%
verizon.com -3.76%

Copyright © Adthena. All rights reserved.

Visible.com surged with a 1.97 increase, while Verizon.com dropped by 3.76. Highspeedinternet.com and Reviews.org also gained, contrasting declines from Starlink.com and AT&T.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com highspeedinternet.com visible.com mintmobile.com starlink.com verizon.com att.com cox.com att-promotions.com xfinityspecial.com
2026/05/01 40.7% 0.68% 6.67% 16.13% 5.57% 22.68% 0.78% 0.12% 1.09% 0.07%
2026/05/02 38.47% 1.4% 5.37% 19.23% 12.75% 9.63% 2.95% 5.77% 0.01% 0.01%
2026/05/03 34.33% 1.82% 8.21% 12.93% 9.73% 11.74% 2.23% 5.58% 1.61% 0.03%
2026/05/04 36.2% 4.34% 13.42% 12.5% 9.87% 3.52% 8.55% 0.66% 1.89% 0.06%
2026/05/05 34.86% 4.65% 8.56% 12.57% 15.78% 4.7% 2.87% 9.4% 0.3% 0.06%
2026/05/06 37.23% 3.92% 11.77% 7.17% 10.27% 4.39% 4.39% 0.09% 5.51% 8.05%
2026/05/07 34.72% 1.13% 3.64% 16.71% 10.48% 13.39% 1.76% 0.17% 1.99% 0.21%
2026/05/08 38.3% 1.49% 4.55% 16.76% 8.95% 8.96% 0.97% 6.96% 0.02% 0.17%
2026/05/09 39.04% 1.1% 6% 11.25% 17.85% 13.74% 1% 5.77% 0.97% 0.07%
2026/05/10 32.99% 5.36% 14.24% 14.81% 17.09% 5.63% 1.93% 1.51% 0.1% 0%
2026/05/11 32.93% 5.82% 15.9% 9.98% 11.92% 5.8% 2.23% 2.52% 0.19% 0.02%
2026/05/12 33.93% 4.89% 14.29% 9.82% 13.71% 5.82% 2.15% 2.26% 1.42% 0.02%
2026/05/13 33.8% 3.07% 11.53% 9.39% 18.38% 1.64% 3.05% 0.19% 0.02% 2.88%
2026/05/14 30.2% 4.16% 15.78% 13.49% 18.39% 4.56% 0.82% 1.06% 1.07% 0.05%
2026/05/15 38.3% 1.49% 4.55% 16.76% 8.95% 8.96% 0.97% 6.96% 0.02% 0.17%
2026/05/16 26.48% 11.87% 10.98% 11.44% 16.29% 3.08% 0.58% 2.85% 1.25% 0%
2026/05/17 32.17% 10.9% 10.87% 12.62% 6.33% 5.15% 5.3% 8.07% 0.09% 0.01%
2026/05/18 34.73% 9.97% 9.83% 9.21% 10.86% 4.44% 0.39% 3.88% 2.93% 0.03%
2026/05/19 40.92% 5.85% 12.04% 15.43% 9.18% 2.64% 0.43% 3.92% 1.83% 1.67%
2026/05/20 35.64% 8.05% 9.13% 10.4% 11.09% 1.66% 0.93% 2.77% 0.88% 4.23%
2026/05/21 32.06% 8.16% 13.74% 10.16% 12.79% 1.4% 4.75% 3.85% 0.9% 0.37%
2026/05/22 33.77% 5.21% 13.17% 11.62% 9.52% 1.23% 1.65% 3.48% 0.83% 4.19%
2026/05/23 35.58% 3.69% 14.14% 9.98% 12.99% 1.62% 3.02% 6% 0.09% 0.14%
2026/05/24 39.99% 2.93% 14.51% 11.74% 10.48% 2.04% 0.72% 0.63% 0.02% 0.16%
2026/05/25 34.85% 6.54% 20.16% 6.38% 10.37% 1.54% 1.64% 0.22% 0.06% 5.03%
2026/05/26 31.65% 5.31% 19.27% 10.76% 6.91% 1.12% 1.18% 11.26% 2.12% 0.47%
2026/05/27 31.79% 6.66% 20.72% 11.08% 12.47% 1.77% 0.55% 0.05% 3.83% 3.3%
2026/05/28 35.4% 4.23% 19.97% 10.46% 12.97% 1.25% 0.88% 0.24% 2.53% 2.82%
2026/05/29 41.73% 5.09% 12.61% 14.42% 7.73% 1.51% 1.79% 0.12% 0.27% 0.41%
2026/05/30 33.86% 14.22% 16.19% 9.3% 6.86% 1.16% 1.95% 0.59% 2.75% 0.6%
2026/05/31 27.93% 18.33% 16.51% 12.23% 7.25% 1.86% 0.97% 0.38% 0.13% 0.1%
  • t-mobile.com
  • highspeedinternet.com
  • visible.com
  • mintmobile.com
  • starlink.com
  • verizon.com
  • att.com
  • cox.com
  • att-promotions.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

T-Mobile’s impression share fluctuated, peaking at 41.73% on May 29. Highspeedinternet.com surged to 18.33% by month’s end. Visible.com consistently rose, ending at 16.51%. Mintmobile.com and Starlink.com showed varied trends, while Verizon.com and others remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month
  1. 1
    5G Options Available - Budget-Friendly Cox Internet https://www.cox.com

    Enjoy reliable internet that fits your budget. Choose plans from 500 Mbps to 2 GIG.

  2. 2
    Mint Mobile | 5G-4G LTE Data for $15/mo https://www.mintmobile.com › phone-plans

    New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront). No...

  3. 3
    As Low As $55/Month - Unlimited Data Available https://www.starlink.com

    Easy to order online in 2 minutes. Try for 30 days. No long-term contract required. Residential service now starting at $55/mo.

  4. 4
    T-Mobile® 5G Home Internet https://www.t-mobile.com

    Check Your Home's Eligibility — Delivered via 5G cellular network; 2x speeds based on median download speeds. Plus, get $100 back...

  5. 5
    Visible by Verizon - Unlimited 5G by Verizon - Unlimited data, talk & text https://www.visible.com › visible

    New members get $5/mo off all monthly plans for 1 year. Use code FreshStart. See terms. Browse...

Copyright © Adthena. All rights reserved.

In the competitive world of 5G services, Cox, Mint Mobile, Starlink, T-Mobile, and Visible by Verizon stand out with compelling offers. From budget-friendly internet to unlimited data, these advertisers emphasize affordability, flexibility, and speed, enticing customers with no long-term commitments and enticing introductory offers.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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