UK Telecommunications 5g Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – UK

Google AI Overview visibility for Telecommunications 5g Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.8168869362
84.1831130638
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 5%
Navigational 17%
Seasonal 0%
Local 2%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
three.co.uk 26.23
vodafone.co.uk 26.02
ebay.co.uk 12.78
ee.co.uk 6.6
g.network 3.51
phonesltd.co.uk 3.38
starlink.com 2.46
samsung.com 2.32
broadbandbuyer.com 2.29
o2.co.uk 1.75
others 12.66
  • three.co.uk - 26.23%
  • vodafone.co.uk - 26.02%
  • ebay.co.uk - 12.78%
  • ee.co.uk - 6.6%
  • g.network - 3.51%
  • phonesltd.co.uk - 3.38%
  • starlink.com - 2.46%
  • samsung.com - 2.32%
  • broadbandbuyer.com - 2.29%
  • o2.co.uk - 1.75%
  • others - 12.66%

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In the competitive landscape of Google’s PPC, Three.co.uk leads with 26.23% click share, closely followed by Vodafone.co.uk at 26.02%. Others collectively hold 12.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date three.co.uk vodafone.co.uk ebay.co.uk g.network ee.co.uk o2.co.uk phonesltd.co.uk starlink.com uswitch.com broadbandbuyer.com
2026/08/01 22.89% 13.55% 11.56% 2.99% 5.2% 2.05% 5.13% 1.87% 3.01% 13.27%
2026/08/02 22.81% 18% 10.72% 2.46% 2.4% 2.25% 2.57% 10.31% 1.92% 5.22%
2026/08/03 23.54% 20.93% 8.74% 2.54% 3.26% 3.06% 3.48% 7.01% 1.56% 8.26%
2026/08/04 20.21% 21.79% 10.98% 5.8% 4.84% 2.02% 5.5% 4.88% 0.57% 9.81%
2026/08/05 26.72% 19.48% 10.32% 3.84% 9.18% 1% 6.41% 4.5% 2.49% 1.35%
2026/08/06 26.61% 19.64% 10.22% 5.84% 9.83% 2.23% 5.82% 4.8% 1.63% 0.74%
2026/08/07 29.57% 19.69% 12.1% 2.27% 4.9% 1.71% 4.21% 5.93% 2.54% 0%
2026/08/08 23.03% 18.81% 7.28% 10.99% 6.4% 2.28% 4.59% 8.03% 3.76% 0%
2026/08/09 21% 17.75% 15.35% 11.31% 2.31% 1.54% 2.54% 7.3% 3.13% 2.46%
2026/08/10 26.46% 25% 6.03% 2.42% 4.93% 1.61% 7.96% 0.75% 1.76% 6.74%
2026/08/11 26.64% 20.05% 12.2% 4.2% 8.83% 1.18% 7.83% 5.17% 2.06% 0%
2026/08/12 22.37% 20.89% 23.68% 3.55% 8.37% 1.37% 4.79% 1.75% 3.47% 0.16%
2026/08/13 31.24% 20.38% 10.76% 3.86% 8.41% 0.69% 5.64% 1.1% 3.58% 0.72%
2026/08/14 30.07% 24.4% 4.59% 2.26% 6.96% 1.15% 7.59% 4.16% 4.44% 0%
2026/08/15 22.06% 21.54% 15.3% 10.23% 7% 1.15% 5.15% 3.24% 1.63% 0%
2026/08/16 19.54% 20.4% 9.76% 18.84% 4.37% 1.82% 3.12% 2% 1.05% 0%
2026/08/17 27.86% 19.77% 13.11% 8.9% 3.55% 2.03% 4.73% 2.4% 4.94% 0.02%
2026/08/18 27.01% 21.36% 7.98% 8.77% 5.74% 2.06% 5.06% 2.08% 0.94% 1.72%
2026/08/19 29.07% 23.42% 5.86% 1.55% 6.99% 2.94% 12.7% 0.75% 4% 0.04%
2026/08/20 35.54% 17.52% 9.47% 6.17% 5.41% 1.13% 5.25% 2.29% 2.08% 1.15%
2026/08/21 34.04% 18.73% 5.15% 10.67% 6.11% 1.49% 6.82% 4.08% 0.59% 1.32%
2026/08/22 29.13% 31.6% 9.41% 5.86% 6.58% 0.86% 7.02% 2.49% 0.16% 0.02%
2026/08/23 32.59% 22% 8.85% 11.76% 7.47% 1.24% 4.87% 4.75% 0.36% 0.04%
2026/08/24 30.9% 22.57% 7.8% 6.62% 7.02% 1.45% 1.99% 4.1% 1.59% 1.06%
2026/08/25 34.07% 17.67% 10.93% 3.35% 10.96% 1.95% 6.26% 3.77% 2.28% 0.15%
2026/08/26 36.61% 17.52% 8.56% 0.83% 9.3% 1.59% 4.33% 2.75% 1.74% 1.11%
2026/08/27 35.94% 17.96% 9.71% 3.16% 6.42% 1.85% 5.67% 2.44% 4.01% 0.01%
2026/08/28 32.9% 21.54% 4.59% 6.45% 6.47% 1.69% 6.41% 1.22% 2.03% 0.02%
2026/08/29 42.33% 19.09% 4.2% 5.25% 6.38% 1.76% 4.36% 1.37% 1.43% 0.6%
2026/08/30 42.26% 17.11% 8.96% 4.5% 4.07% 1.63% 2.95% 3.35% 0.79% 0.07%
2026/08/31 36.11% 22.38% 13.22% 7.69% 3.59% 1.72% 1.7% 1.35% 1% 0.94%
  • three.co.uk
  • vodafone.co.uk
  • ebay.co.uk
  • g.network
  • ee.co.uk
  • o2.co.uk
  • phonesltd.co.uk
  • starlink.com
  • uswitch.com
  • broadbandbuyer.com

Copyright © Adthena. All rights reserved.

Three.co.uk led August with a significant rise, peaking at 42.33% on the 29th. Vodafone.co.uk showed steady growth, while ebay.co.uk fluctuated. G.network and ee.co.uk had moderate increases. The month ended with three.co.uk dominating.

Market Exposure

Competitor Count for UK Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 59
2026/08/02 59
2026/08/03 61
2026/08/04 59
2026/08/05 57
2026/08/06 57
2026/08/07 54
2026/08/08 52
2026/08/09 56
2026/08/10 50
2026/08/11 49
2026/08/12 54
2026/08/13 55
2026/08/14 53
2026/08/15 56
2026/08/16 55
2026/08/17 55
2026/08/18 56
2026/08/19 53
2026/08/20 49
2026/08/21 47
2026/08/22 44
2026/08/23 45
2026/08/24 46
2026/08/25 48
2026/08/26 56
2026/08/27 49
2026/08/28 54
2026/08/29 52
2026/08/30 56
2026/08/31 55

Copyright © Adthena. All rights reserved.

August began with 59 advertisers, fluctuated, and concluded at 55, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
three.co.uk 8.81%
cablemonkey.co.uk 1.52%
ee.co.uk 0.47%
talkmobile.co.uk 0.27%
serversdirect.co.uk 0.26%
starlink.com -0.86%
aliexpress.com -1.09%
samsung.com -1.46%
broadbandbuyer.com -1.69%
ebay.co.uk -3.83%

Copyright © Adthena. All rights reserved.

Three.co.uk surged with an 8.81% click share increase, while ebay.co.uk dropped by 3.83%. Cablemonkey.co.uk gained 1.52%, contrasting with samsung.com’s 1.46% decline.

Campaign Efficiency

UK Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date three.co.uk ebay.co.uk vodafone.co.uk g.network ee.co.uk phonesltd.co.uk o2.co.uk starlink.com broadbandbuyer.com samsung.com
2026/08/01 20.52% 18.29% 13.68% 1.63% 4.31% 4.28% 1.87% 1.67% 14.38% 1.05%
2026/08/02 18.46% 18.83% 15.58% 1.17% 1.83% 1.72% 2.12% 10.07% 5.25% 1.21%
2026/08/03 21.48% 14.07% 16.26% 1.12% 2.98% 4.12% 2.57% 5.91% 9.91% 1.86%
2026/08/04 17.89% 18.04% 19.96% 3.71% 3.63% 4.78% 1.68% 4.42% 9.94% 1.54%
2026/08/05 22.47% 16.92% 17.84% 1.82% 8.99% 5.95% 0.88% 5.12% 1.65% 1.34%
2026/08/06 21.62% 18.69% 17.78% 3.71% 9.35% 5.18% 2.32% 4.33% 0.76% 3.07%
2026/08/07 23.04% 19.97% 19.96% 1.42% 3.8% 2.84% 1.4% 4.1% 0% 4.1%
2026/08/08 21.04% 15.5% 19.92% 8.6% 4.03% 3.32% 1.91% 6.24% 0% 7.09%
2026/08/09 20.97% 25.38% 16.03% 6.65% 1.33% 1.49% 1.27% 5.27% 2.77% 2.65%
2026/08/10 21.95% 13.38% 24.66% 1.49% 4.22% 5.46% 1.73% 0.58% 6.9% 3.44%
2026/08/11 16.41% 23.44% 20.83% 2.69% 8.43% 5.69% 1.43% 4.59% 0% 4.58%
2026/08/12 20.23% 33.76% 17.34% 1.62% 7.25% 3.68% 1.08% 1.23% 0.24% 2.5%
2026/08/13 22.57% 19.32% 19.57% 1.3% 8.37% 4.83% 0.67% 0.78% 0.7% 2.03%
2026/08/14 23.07% 10.63% 25.42% 1.37% 4.27% 8.09% 1.2% 4.01% 0% 5.27%
2026/08/15 20.69% 27.51% 17.73% 5.31% 5.32% 3.43% 1.24% 2.85% 0% 3.23%
2026/08/16 17.8% 16.77% 17.74% 12.77% 4.25% 2.21% 1.9% 1.46% 0% 2.52%
2026/08/17 22.51% 27.72% 18.4% 5.55% 2.77% 3.97% 1.98% 1.75% 0.04% 1.46%
2026/08/18 21.9% 15.5% 22.79% 5.01% 4.4% 4.73% 1.83% 1.47% 1.73% 2.21%
2026/08/19 23.99% 12.25% 23.05% 1.03% 5.18% 11.31% 3.64% 0.55% 0.07% 5.25%
2026/08/20 29.56% 17.13% 17.45% 3.24% 3.85% 4.33% 1.27% 1.74% 1.26% 1.11%
2026/08/21 28.08% 11.12% 21.59% 6.21% 6.67% 6.58% 1.6% 2.6% 1.41% 1.92%
2026/08/22 29.16% 16.49% 25.29% 2.92% 7.89% 7.85% 0.75% 2.38% 0.03% 1.14%
2026/08/23 27.76% 18.72% 21.05% 7.49% 8.57% 2.95% 1.2% 4.93% 0.05% 1.68%
2026/08/24 22.31% 14.12% 21.65% 3.92% 9.4% 1.82% 1.68% 2.89% 2.13% 4.19%
2026/08/25 22.13% 19.07% 20.4% 1.45% 11.74% 4.54% 2.32% 4.61% 0.24% 1.46%
2026/08/26 27.94% 13.02% 19.57% 0.4% 7.78% 2.43% 1.91% 2.24% 1.03% 1.5%
2026/08/27 28.59% 17.35% 20.03% 1.87% 5.68% 4.11% 2.24% 2.98% 0.01% 2.17%
2026/08/28 25.11% 9.87% 21.34% 3.46% 6.74% 5.58% 1.69% 0.78% 0.02% 1.84%
2026/08/29 31.98% 8.23% 21.58% 4.76% 5.39% 4.65% 1.72% 2.08% 1.28% 0.66%
2026/08/30 34.01% 16.46% 16.49% 2.45% 3.73% 1.81% 1.49% 2.11% 0.12% 1.59%
2026/08/31 32.95% 19.98% 16.52% 4.4% 2.56% 1.53% 1.52% 0.93% 0.92% 0.91%
  • three.co.uk
  • ebay.co.uk
  • vodafone.co.uk
  • g.network
  • ee.co.uk
  • phonesltd.co.uk
  • o2.co.uk
  • starlink.com
  • broadbandbuyer.com
  • samsung.com

Copyright © Adthena. All rights reserved.

In August 2026, Three.co.uk’s impression share surged, peaking at 34.01% on the 30th. Meanwhile, eBay.co.uk fluctuated, ending at 19.98%. Vodafone.co.uk maintained stability, closing at 16.52%. G.network saw modest gains, finishing at 4.4%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications 5g Services - Last month
  1. 1
    13x Faster Than UK Average - No Copper. No Compromises https://www.g.network

    Try G.Network risk free with a 3-month satisfaction guarantee, leave with no penalties. Experience 100% full fibre up to 1Gb. Fast, reliable, connectivity for...

  2. 2
    O2 Coverage Checker – 4G, 5G, 5G+ & Satellite https://www.o2.co.uk

    Our award-winning network covers more than 99% of the UK population – see 4G, 5G, 5G+ and O2 Satellite coverage in your area using our online coverage checker.

  3. 3
    Starlink - Speeds Between 220-300 Mbps https://www.starlink.com

    World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to order online in 2 minutes. Try for 30 days.

  4. 4
    4G vs 5G: The 2026 Guide to Speed and Coverage https://www.talkmobile.co.uk

    Compare real-world UK speeds, population coverage, and why 4G remains the essential fallback as 3G networks officially close.

  5. 5
    What is 5G and how does it work? Everything you need to know - Everything You Need To Know https://www.vodafone.co.uk

    Find out how fast 5G really is, what it can be used for, how you can get it and more

Copyright © Adthena. All rights reserved.

In the competitive landscape of telecommunications, G.Network’s promise of “13x Faster Than UK Average” captivates with its no-compromise, full-fibre offering. O2’s coverage checker highlights extensive network reach, while Starlink’s advanced satellite technology ensures high-speed connectivity. Talkmobile and Vodafone educate on 5G’s evolution and benefits.

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