Share of Clicks for top 10 UK Telecommunications 5g Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 19.12 |
| three.co.uk | 18.65 |
| ee.co.uk | 11.36 |
| phonesltd.co.uk | 6.5 |
| ebay.co.uk | 4.67 |
| uswitch.com | 4.54 |
| o2.co.uk | 4.42 |
| virginmedia.com | 2.94 |
| netgear.com | 2.82 |
| lycamobile.co.uk | 1.94 |
| others | 23.04 |
- vodafone.co.uk - 19.12%
- three.co.uk - 18.65%
- ee.co.uk - 11.36%
- phonesltd.co.uk - 6.5%
- ebay.co.uk - 4.67%
- uswitch.com - 4.54%
- o2.co.uk - 4.42%
- virginmedia.com - 2.94%
- netgear.com - 2.82%
- lycamobile.co.uk - 1.94%
- others - 23.04%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Vodafone leads with 19.12% click share, closely followed by Three at 18.65%. EE captures 11.36%, while ‘others’ collectively hold a significant 23.04%.
Share of Spend for the top 10 UK Telecommunications 5g Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | three.co.uk | phonesltd.co.uk | vodafone.co.uk | g.network | uswitch.com | ee.co.uk | ebay.co.uk | o2.co.uk | lycamobile.co.uk | virginmedia.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 19.27% | 5.81% | 16.11% | 3.45% | 7.51% | 10.91% | 2.97% | 4.97% | 2.35% | 9.04% |
| 2025/12/02 | 14.98% | 8.93% | 11.9% | 3.09% | 7.4% | 11.31% | 2.59% | 5.63% | 2.75% | 8.39% |
| 2025/12/03 | 22.1% | 7.71% | 13.28% | 1.11% | 4.22% | 12.4% | 1.67% | 6.76% | 2.54% | 6.56% |
| 2025/12/04 | 20.76% | 7.34% | 13.33% | 1.72% | 5.84% | 8.97% | 2.21% | 6.55% | 3.58% | 5.21% |
| 2025/12/05 | 18.5% | 8.73% | 8.83% | 3.32% | 4.16% | 10.26% | 3.77% | 6.56% | 3.86% | 4.35% |
| 2025/12/06 | 20.99% | 8.01% | 12.88% | 4.22% | 3.74% | 8.78% | 3.55% | 8.62% | 3.63% | 4.99% |
| 2025/12/07 | 17.83% | 8.52% | 11.21% | 3% | 4.57% | 10.37% | 1.36% | 6.39% | 3.74% | 7.75% |
| 2025/12/08 | 15.64% | 9.38% | 8.52% | 2.23% | 8.96% | 9.54% | 2.9% | 8.49% | 3.42% | 6.88% |
| 2025/12/09 | 16.18% | 9.81% | 7.04% | 0.17% | 5.28% | 8.86% | 3.5% | 8.86% | 3.77% | 3.78% |
| 2025/12/10 | 18.23% | 8.3% | 7.5% | 0.78% | 6.55% | 8.84% | 4.91% | 6.38% | 3.39% | 6.19% |
| 2025/12/11 | 18.01% | 8.6% | 6.91% | 0.65% | 6.4% | 10.8% | 5.4% | 6.38% | 3.27% | 6.46% |
| 2025/12/12 | 19.35% | 8.98% | 7.38% | 0.58% | 4.79% | 8.48% | 6.08% | 6.01% | 2.98% | 6.94% |
| 2025/12/13 | 18.95% | 8.95% | 7.3% | 3.6% | 7.16% | 10.86% | 4.59% | 5.45% | 2.82% | 6.31% |
| 2025/12/14 | 26.47% | 10.11% | 7.38% | 2.91% | 5.02% | 11.42% | 3.29% | 4.37% | 3.48% | 6.93% |
| 2025/12/15 | 21.02% | 9.68% | 7.67% | 2.59% | 4.41% | 10.04% | 3.12% | 6.27% | 3.04% | 2.96% |
| 2025/12/16 | 15.41% | 11.75% | 10.43% | 3.62% | 6.5% | 11.58% | 2.19% | 5.38% | 3% | 2.92% |
| 2025/12/17 | 22.15% | 9.93% | 10.06% | 0.42% | 4.1% | 10.2% | 2.33% | 4.26% | 2.13% | 0.99% |
| 2025/12/18 | 19.45% | 10.14% | 8.36% | 1.27% | 6.33% | 12.33% | 4.28% | 4.58% | 2.41% | 0.56% |
| 2025/12/19 | 20.38% | 9.54% | 10.22% | 4.6% | 4.45% | 11.44% | 5.47% | 4.85% | 2.2% | 0.97% |
| 2025/12/20 | 27.55% | 10.92% | 11.37% | 2.43% | 5.22% | 8.18% | 2.33% | 4.4% | 2.35% | 1.14% |
| 2025/12/21 | 20.43% | 11.7% | 9.95% | 3.18% | 7.7% | 12.05% | 4.06% | 4.73% | 2.87% | 0.87% |
| 2025/12/22 | 21.26% | 8.66% | 10.46% | 1.91% | 6.26% | 10.41% | 5.04% | 3.26% | 1.9% | 0.59% |
| 2025/12/23 | 23.21% | 9.24% | 9.09% | 0.82% | 6.34% | 8.9% | 5.72% | 3.72% | 1.66% | 0.23% |
| 2025/12/24 | 19.96% | 10.68% | 8.77% | 0.47% | 6.96% | 11.34% | 2.63% | 5.96% | 2.4% | 1.12% |
| 2025/12/25 | 17.06% | 10.86% | 12.5% | 1.05% | 6.57% | 10.08% | 2.01% | 5.53% | 2.23% | 3.41% |
| 2025/12/26 | 17.74% | 10.92% | 10.89% | 2.19% | 7.26% | 11.54% | 2.64% | 5.43% | 2.59% | 1.63% |
| 2025/12/27 | 18.68% | 13.32% | 12.25% | 2.33% | 3.9% | 8.16% | 2.78% | 5.79% | 2.95% | 0.64% |
| 2025/12/28 | 25.94% | 10.79% | 10.33% | 0.26% | 4.46% | 10.34% | 2.41% | 5.74% | 2.32% | 1.02% |
| 2025/12/29 | 15.59% | 9.88% | 11.5% | 6.19% | 8.63% | 9.02% | 5.42% | 4.55% | 2.3% | 0.69% |
| 2025/12/30 | 18.59% | 10.54% | 13.58% | 7.61% | 6.5% | 7.01% | 7.58% | 4.38% | 1.84% | 0.85% |
| 2025/12/31 | 22.44% | 11.6% | 11.2% | 8.06% | 7% | 6.16% | 5.77% | 4.03% | 2.08% | 0.92% |
- three.co.uk
- phonesltd.co.uk
- vodafone.co.uk
- g.network
- uswitch.com
- ee.co.uk
- ebay.co.uk
- o2.co.uk
- lycamobile.co.uk
- virginmedia.com
Copyright © Adthena. All rights reserved.
In December 2025, “three.co.uk” led with fluctuating spend, peaking at 27.55 on the 20th. “phonesltd.co.uk” steadily increased, ending at 11.60. “vodafone.co.uk” saw a mid-month dip, recovering to 11.20. “g.network” spiked late, reaching 8.06. “uswitch.com” maintained moderate levels, closing at 7.00. “ee.co.uk” started strong, declining to 6.16. “ebay.co.uk” rose to 7.58 on the 30th. “o2.co.uk” remained stable, finishing at 4.03. “lycamobile.co.uk” fluctuated, ending at 2.08. “virginmedia.com” decreased, closing at 0.92.
Competitor Count for UK Telecommunications 5g Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 56 |
| 2025/12/02 | 58 |
| 2025/12/03 | 66 |
| 2025/12/04 | 67 |
| 2025/12/05 | 72 |
| 2025/12/06 | 68 |
| 2025/12/07 | 70 |
| 2025/12/08 | 68 |
| 2025/12/09 | 66 |
| 2025/12/10 | 68 |
| 2025/12/11 | 68 |
| 2025/12/12 | 66 |
| 2025/12/13 | 65 |
| 2025/12/14 | 62 |
| 2025/12/15 | 64 |
| 2025/12/16 | 67 |
| 2025/12/17 | 65 |
| 2025/12/18 | 64 |
| 2025/12/19 | 65 |
| 2025/12/20 | 60 |
| 2025/12/21 | 62 |
| 2025/12/22 | 67 |
| 2025/12/23 | 69 |
| 2025/12/24 | 68 |
| 2025/12/25 | 68 |
| 2025/12/26 | 69 |
| 2025/12/27 | 64 |
| 2025/12/28 | 68 |
| 2025/12/29 | 71 |
| 2025/12/30 | 64 |
| 2025/12/31 | 63 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in distinct advertisers, starting at 56 and peaking at 72. The month concluded with a slight dip, ending at 63.
