Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 12.3052758015 |
| 87.6947241985 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 27 |
| 73 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 22.91 |
| three.co.uk | 18.04 |
| ebay.co.uk | 11.2 |
| ee.co.uk | 9.21 |
| broadbandbuyer.com | 6.32 |
| phonesltd.co.uk | 4.28 |
| uswitch.com | 3.47 |
| netgear.com | 2.82 |
| o2.co.uk | 2.6 |
| g.network | 2.22 |
| others | 16.93 |
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In the competitive landscape, Vodafone leads with 22.91% click share, followed by Three at 18.04%. Others collectively hold 16.93%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | three.co.uk | vodafone.co.uk | ebay.co.uk | phonesltd.co.uk | broadbandbuyer.com | uswitch.com | ee.co.uk | o2.co.uk | starlink.com | g.network |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 21.77% | 16.71% | 3.83% | 10.15% | 7.26% | 4.52% | 13.69% | 1.87% | 2.63% | 2.86% |
| 2026/07/02 | 18.49% | 26.69% | 3.57% | 9.44% | 0.89% | 6.74% | 8.88% | 3.76% | 4.94% | 2.76% |
| 2026/07/03 | 14.05% | 18.38% | 5.34% | 5.13% | 4.65% | 4.12% | 12.83% | 2.54% | 3.99% | 8.18% |
| 2026/07/04 | 13.83% | 14.64% | 10.2% | 5.31% | 3.51% | 4.88% | 10.66% | 2.44% | 3.91% | 4.48% |
| 2026/07/05 | 15.75% | 18.33% | 8.31% | 5.32% | 1.86% | 3.67% | 17.59% | 3.54% | 4.69% | 1.73% |
| 2026/07/06 | 16.36% | 15.56% | 9.33% | 2.86% | 3.71% | 6.9% | 11.84% | 2.29% | 4.8% | 2.47% |
| 2026/07/07 | 18.06% | 16.26% | 8.42% | 5.17% | 4.31% | 7.86% | 9.99% | 2.11% | 3.01% | 3.71% |
| 2026/07/08 | 13.43% | 13.18% | 9.89% | 6.01% | 4.86% | 7.22% | 12.88% | 2.33% | 2.21% | 0.79% |
| 2026/07/09 | 16.97% | 11.09% | 16.25% | 3.76% | 8.18% | 4.93% | 12.26% | 2.35% | 2.69% | 1.26% |
| 2026/07/10 | 15.36% | 18.07% | 17.8% | 5.93% | 6.42% | 3% | 11.55% | 2.38% | 3.81% | 1.81% |
| 2026/07/11 | 19% | 18.07% | 7.32% | 7.6% | 0.21% | 5.42% | 12.82% | 2.77% | 4.48% | 3.74% |
| 2026/07/12 | 14.61% | 16.95% | 7.57% | 6.21% | 5.41% | 5.48% | 10.81% | 2.75% | 4.35% | 4.53% |
| 2026/07/13 | 13.94% | 20.65% | 7.82% | 6.96% | 9.23% | 5.42% | 12.07% | 1.66% | 1.32% | 2.94% |
| 2026/07/14 | 16.11% | 16.16% | 14.7% | 5.57% | 11.98% | 4.35% | 7.1% | 2.66% | 1.23% | 2.38% |
| 2026/07/15 | 14.3% | 23.32% | 10.93% | 9.2% | 5.11% | 5.46% | 8.76% | 2.74% | 3.84% | 1.37% |
| 2026/07/16 | 25.08% | 29.09% | 4.18% | 11.04% | 0.07% | 4.06% | 6.87% | 3.15% | 2.15% | 0.3% |
| 2026/07/17 | 32.53% | 21.91% | 2.83% | 9.45% | 1.51% | 4.5% | 3.98% | 3.41% | 1.18% | 1.5% |
| 2026/07/18 | 42.08% | 12.39% | 2.81% | 9.44% | 0.08% | 3.48% | 6.53% | 3.63% | 1.16% | 2.57% |
| 2026/07/19 | 23.28% | 21.36% | 2.91% | 9.25% | 0.08% | 4.64% | 9.31% | 3.79% | 0.87% | 6.86% |
| 2026/07/20 | 41.88% | 20.32% | 2.7% | 4.91% | 1.33% | 2.53% | 8.17% | 2.83% | 0.12% | 1.32% |
| 2026/07/21 | 15.7% | 15.74% | 14.32% | 5.42% | 11.67% | 4.24% | 6.92% | 2.6% | 1.2% | 2.32% |
| 2026/07/22 | 30.6% | 14.18% | 11.75% | 6.95% | 5.3% | 3.04% | 10.08% | 2.36% | 1.46% | 1.25% |
| 2026/07/23 | 33.64% | 13.44% | 8.1% | 5.1% | 4.91% | 3.58% | 9.01% | 1.86% | 2.04% | 2.68% |
| 2026/07/24 | 17.61% | 19.12% | 9.19% | 8.93% | 5.85% | 3.19% | 10.3% | 2.67% | 2.63% | 2.79% |
| 2026/07/25 | 19.53% | 18.25% | 8.79% | 8.13% | 3.58% | 4.61% | 10.12% | 2.6% | 2.86% | 3.59% |
| 2026/07/26 | 17.62% | 18.62% | 9.17% | 8.9% | 5.1% | 5.31% | 8.49% | 2.22% | 3.56% | 4.77% |
| 2026/07/27 | 25.67% | 16.99% | 6.23% | 8.71% | 6.95% | 4.19% | 8.51% | 3.1% | 1.8% | 4.4% |
| 2026/07/28 | 18.74% | 23.51% | 2.3% | 10.74% | 4.16% | 5.58% | 9.88% | 2.33% | 3.88% | 1.69% |
| 2026/07/29 | 21.72% | 17.36% | 4.36% | 9.54% | 7.37% | 5.42% | 3.63% | 1.82% | 7.37% | 1.91% |
| 2026/07/30 | 17.99% | 14.44% | 6.57% | 11.67% | 7.43% | 3.16% | 3.66% | 2.55% | 3.19% | 5.8% |
| 2026/07/31 | 26.38% | 17.96% | 12.03% | 8.43% | 6.66% | 4.04% | 3.47% | 2.45% | 1.88% | 0.4% |
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In July 2026, Three.co.uk’s PPC spend fluctuated, peaking mid-month at 42.08%. Vodafone.co.uk maintained a steady presence, while eBay.co.uk saw a mid-month dip. By month’s end, Three.co.uk led, followed by Vodafone.co.uk.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 55 |
| 2026/07/02 | 50 |
| 2026/07/03 | 53 |
| 2026/07/04 | 55 |
| 2026/07/05 | 54 |
| 2026/07/06 | 57 |
| 2026/07/07 | 54 |
| 2026/07/08 | 55 |
| 2026/07/09 | 57 |
| 2026/07/10 | 61 |
| 2026/07/11 | 62 |
| 2026/07/12 | 62 |
| 2026/07/13 | 57 |
| 2026/07/14 | 60 |
| 2026/07/15 | 57 |
| 2026/07/16 | 59 |
| 2026/07/17 | 56 |
| 2026/07/18 | 55 |
| 2026/07/19 | 57 |
| 2026/07/20 | 54 |
| 2026/07/21 | 60 |
| 2026/07/22 | 63 |
| 2026/07/23 | 62 |
| 2026/07/24 | 61 |
| 2026/07/25 | 58 |
| 2026/07/26 | 62 |
| 2026/07/27 | 61 |
| 2026/07/28 | 58 |
| 2026/07/29 | 56 |
| 2026/07/30 | 55 |
| 2026/07/31 | 57 |
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July began with 55 advertisers, fluctuating slightly, peaking at 63 on the 22nd. The month concluded with 57, indicating a stable yet dynamic advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Three.co.uk surged with a 7.42% click share increase, while ebay.co.uk dropped by 2.84%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | three.co.uk | ebay.co.uk | vodafone.co.uk | phonesltd.co.uk | broadbandbuyer.com | ee.co.uk | uswitch.com | netgear.com | starlink.com | movinginternet.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 17.62% | 8.62% | 18.57% | 6.51% | 11.01% | 7.89% | 3.56% | 4.46% | 1.66% | 2.13% |
| 2026/07/02 | 9.52% | 7.74% | 25.94% | 9.18% | 1.77% | 6.58% | 3.98% | 3% | 6.18% | 1.94% |
| 2026/07/03 | 9.08% | 10.79% | 18.28% | 3.36% | 5.9% | 9.05% | 2.91% | 2.76% | 2.69% | 2.1% |
| 2026/07/04 | 12.16% | 16.8% | 12.76% | 2.91% | 4.08% | 9.29% | 2.28% | 5.98% | 3.61% | 3.39% |
| 2026/07/05 | 10.06% | 13.75% | 19.55% | 3.01% | 2.3% | 14.65% | 1.98% | 4.72% | 4.21% | 3.18% |
| 2026/07/06 | 11.62% | 16.94% | 15.78% | 1.58% | 4.76% | 8.63% | 4.16% | 4.33% | 4.42% | 4.79% |
| 2026/07/07 | 11.72% | 16.96% | 17.85% | 3.07% | 6.07% | 5.77% | 4.36% | 2.2% | 2.91% | 2.09% |
| 2026/07/08 | 11.29% | 16.73% | 11.61% | 3.19% | 5.94% | 10.59% | 4% | 5.86% | 2.06% | 4.48% |
| 2026/07/09 | 12.84% | 25% | 9.67% | 2.07% | 9.57% | 10.76% | 2.67% | 4.52% | 2.91% | 3.98% |
| 2026/07/10 | 11.13% | 29.62% | 15.74% | 2.57% | 6.8% | 9.47% | 1.52% | 2.66% | 5.67% | 1.46% |
| 2026/07/11 | 13.35% | 14.94% | 19.08% | 4.68% | 0.36% | 8% | 3.35% | 3.24% | 4.14% | 4.14% |
| 2026/07/12 | 8.72% | 15.06% | 16.99% | 3.56% | 6.32% | 10.08% | 3.03% | 3.61% | 3.45% | 1.17% |
| 2026/07/13 | 10.21% | 14.85% | 18.99% | 3.85% | 10.34% | 11.56% | 2.66% | 5.54% | 1.37% | 3.38% |
| 2026/07/14 | 11.94% | 22.51% | 13.91% | 2.92% | 13.81% | 3.9% | 2.03% | 5.22% | 0.54% | 3.12% |
| 2026/07/15 | 10.73% | 21.46% | 21.61% | 4.61% | 7.17% | 5.28% | 2.77% | 1.78% | 2.56% | 6.49% |
| 2026/07/16 | 11.34% | 11.2% | 32.4% | 7.19% | 0.1% | 7.24% | 2.96% | 0.28% | 3.62% | 0.35% |
| 2026/07/17 | 26.49% | 7.51% | 22.77% | 6.02% | 1.98% | 3.54% | 2.49% | 2.54% | 0.81% | 5.81% |
| 2026/07/18 | 31.62% | 9.41% | 16.32% | 6.75% | 0.13% | 4.83% | 2.57% | 2.74% | 0.92% | 2.29% |
| 2026/07/19 | 20.07% | 8.02% | 25.16% | 5.4% | 0.11% | 7.46% | 3.13% | 3.85% | 0.69% | 0.39% |
| 2026/07/20 | 29.93% | 7.86% | 23.74% | 3.77% | 1.57% | 10.25% | 1.75% | 0.46% | 0.2% | 2.17% |
| 2026/07/21 | 11.94% | 22.51% | 13.91% | 2.92% | 13.81% | 3.9% | 2.03% | 5.22% | 0.54% | 3.12% |
| 2026/07/22 | 22.92% | 18.78% | 13.63% | 4.14% | 7.3% | 8.73% | 1.79% | 3.07% | 1.46% | 1.99% |
| 2026/07/23 | 24.5% | 16.53% | 13.42% | 2.8% | 5.81% | 9.08% | 1.9% | 1.25% | 1.97% | 2.37% |
| 2026/07/24 | 12.42% | 18.49% | 20.06% | 5.35% | 7.43% | 7.61% | 2.02% | 1.27% | 2.36% | 2.65% |
| 2026/07/25 | 15.23% | 15.86% | 18.69% | 6.9% | 4.04% | 8.3% | 2.44% | 0.89% | 2.36% | 2.64% |
| 2026/07/26 | 15.41% | 15.58% | 18.63% | 6.27% | 6.16% | 7.11% | 2.78% | 2.15% | 2.06% | 3.26% |
| 2026/07/27 | 19.51% | 12.35% | 18.8% | 5.72% | 9.32% | 8.16% | 2.49% | 0.78% | 1.76% | 1.28% |
| 2026/07/28 | 18.36% | 5.07% | 23.41% | 9.14% | 5.76% | 8.17% | 3.1% | 2.63% | 3.33% | 3.67% |
| 2026/07/29 | 18.4% | 9.02% | 15.18% | 6.13% | 10.75% | 4.3% | 2.51% | 0.36% | 6.28% | 3.37% |
| 2026/07/30 | 14.84% | 11.04% | 11.62% | 9.46% | 8.76% | 3.57% | 1.67% | 4.11% | 4.02% | 2.49% |
| 2026/07/31 | 21.45% | 18.81% | 16.33% | 8.9% | 8.25% | 3.16% | 1.94% | 1.17% | 1.05% | 0.25% |
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In July 2026, Three.co.uk’s impression share fluctuated, peaking mid-month. Vodafone.co.uk showed consistent strength, while eBay.co.uk experienced a mid-month dip. The month concluded with Three.co.uk leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of telecommunications, O2, Phones LTD, Starlink, Talkmobile, and Vodafone captivate audiences with unique propositions. O2 highlights extensive coverage, Phones LTD offers affordable 5G plans, Starlink promises advanced satellite tech, Talkmobile educates on 4G vs 5G, and Vodafone simplifies setup with self-installation.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Telecommunications 5g Services July 2026 Report
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Data within the UK Telecommunications 5g Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Telecommunications 5g Services July 2026 Report aggregates data from across both device types and Google Shopping.
The UK Telecommunications 5g Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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