Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 6.73827573882 |
| 93.2617242612 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 19.32 |
| three.co.uk | 17.6 |
| phonesltd.co.uk | 7.14 |
| ebay.co.uk | 6.07 |
| uswitch.com | 4.99 |
| broadbandbuyer.com | 4.92 |
| ee.co.uk | 4.71 |
| virginmedia.com | 4.55 |
| samsung.com | 3.62 |
| netgear.com | 3.48 |
| others | 23.6 |
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In the competitive landscape, Vodafone leads with 19.32% click share, closely followed by Three at 17.6%. Others collectively hold 23.6%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | three.co.uk | phonesltd.co.uk | vodafone.co.uk | g.network | uswitch.com | virginmedia.com | ee.co.uk | giffgaff.com | ebay.co.uk | broadbandbuyer.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 20.42% | 9.5% | 12.06% | 0% | 3.71% | 5.71% | 5.52% | 2.72% | 7.23% | 2.5% |
| 2026/04/02 | 19.86% | 10.51% | 12.17% | 0% | 4.11% | 5.94% | 4.36% | 2.33% | 10.18% | 2.63% |
| 2026/04/03 | 19.18% | 10.65% | 15.01% | 0% | 5.73% | 10.44% | 3.85% | 3.09% | 4.06% | 2.85% |
| 2026/04/04 | 20.69% | 11.38% | 14.43% | 0% | 5.68% | 7.54% | 3.46% | 3.97% | 3.99% | 1.68% |
| 2026/04/05 | 20.05% | 8.68% | 14.94% | 0% | 4.17% | 10.21% | 2.76% | 2.53% | 13.1% | 2.32% |
| 2026/04/06 | 14.42% | 8.62% | 14.82% | 0% | 10.81% | 8.55% | 2.8% | 2.98% | 3.45% | 7.92% |
| 2026/04/07 | 14.96% | 7.84% | 13.37% | 0% | 6.38% | 10.45% | 3.37% | 4.21% | 4.27% | 3.7% |
| 2026/04/08 | 14.35% | 12.22% | 14.99% | 0% | 5.96% | 7.01% | 3.8% | 4.65% | 4.55% | 3.71% |
| 2026/04/09 | 21.66% | 8.5% | 11.96% | 0% | 4.79% | 6.17% | 3.34% | 3.67% | 3.62% | 8.52% |
| 2026/04/10 | 20.67% | 10.43% | 13.53% | 0% | 9.85% | 3.5% | 6.49% | 5.31% | 1.5% | 3.15% |
| 2026/04/11 | 14.78% | 11.26% | 11.06% | 0% | 8.81% | 7.3% | 3.47% | 4.17% | 5.29% | 8.6% |
| 2026/04/12 | 18.51% | 9.96% | 10.81% | 0% | 8.36% | 4.82% | 3.85% | 4.05% | 6.09% | 5.81% |
| 2026/04/13 | 17.64% | 10.4% | 7.91% | 1.03% | 10.47% | 7.66% | 2.45% | 4.6% | 2.89% | 6.2% |
| 2026/04/14 | 17.41% | 9.2% | 11.87% | 4.15% | 5.04% | 5.16% | 4.43% | 3.57% | 4.17% | 6.51% |
| 2026/04/15 | 12.39% | 10.44% | 10.28% | 2.96% | 9.08% | 5.21% | 3.72% | 4.38% | 4.52% | 8.37% |
| 2026/04/16 | 25.73% | 11.08% | 7.55% | 8.11% | 6.22% | 3.5% | 4.16% | 4.34% | 1.82% | 1.48% |
| 2026/04/17 | 19.79% | 8.45% | 13.65% | 3.8% | 8.51% | 4.32% | 5.09% | 4.05% | 3.98% | 3.87% |
| 2026/04/18 | 18.86% | 7.71% | 11.34% | 8.09% | 5.05% | 2.32% | 4.16% | 3.66% | 6.27% | 0.57% |
| 2026/04/19 | 26.77% | 9.87% | 9.52% | 8.59% | 6.35% | 4.87% | 4.44% | 3.08% | 5.34% | 0.51% |
| 2026/04/20 | 19.44% | 8.74% | 11.17% | 1.81% | 6.74% | 5.48% | 3% | 2.65% | 4.16% | 10.91% |
| 2026/04/21 | 20.33% | 17.41% | 8.97% | 1.71% | 11.01% | 6.49% | 5.52% | 4.04% | 1.23% | 0.3% |
| 2026/04/22 | 22.29% | 6.89% | 10.9% | 7.93% | 4.44% | 4.33% | 5.12% | 3.66% | 7.57% | 1.94% |
| 2026/04/23 | 26.36% | 13.6% | 11.63% | 1.96% | 4.67% | 3.06% | 4.93% | 2.77% | 2.09% | 0.55% |
| 2026/04/24 | 24.45% | 10.39% | 10.89% | 7.02% | 2.47% | 3.07% | 5.72% | 3.45% | 4.82% | 0.07% |
| 2026/04/25 | 16.76% | 9.12% | 12.5% | 11.97% | 3.63% | 3.59% | 4.93% | 4.51% | 3.61% | 0.09% |
| 2026/04/26 | 14.3% | 7.12% | 13.57% | 16.1% | 4.24% | 5% | 4.69% | 4.62% | 2.67% | 0.09% |
| 2026/04/27 | 18.53% | 8% | 11.68% | 7.03% | 2.89% | 8.41% | 3.73% | 3.29% | 2.36% | 0.22% |
| 2026/04/28 | 23.36% | 11.36% | 12.75% | 7.13% | 4.2% | 3.28% | 5.15% | 2.97% | 1.48% | 3.01% |
| 2026/04/29 | 26.27% | 12.18% | 10.14% | 7.33% | 6.08% | 5.57% | 4.6% | 2.85% | 2.47% | 0.35% |
| 2026/04/30 | 24.48% | 14.4% | 11.41% | 6.12% | 5.52% | 4.39% | 4.14% | 3.28% | 1.66% | 0.14% |
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April saw dynamic shifts in PPC spend share. Three.co.uk led with peaks on April 19 and 23. Phonesltd.co.uk surged on April 21. Vodafone.co.uk maintained steady performance. G.network spiked mid-month. The month concluded with three.co.uk dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 49 |
| 2026/04/02 | 49 |
| 2026/04/03 | 50 |
| 2026/04/04 | 48 |
| 2026/04/05 | 51 |
| 2026/04/06 | 55 |
| 2026/04/07 | 50 |
| 2026/04/08 | 50 |
| 2026/04/09 | 49 |
| 2026/04/10 | 50 |
| 2026/04/11 | 49 |
| 2026/04/12 | 50 |
| 2026/04/13 | 51 |
| 2026/04/14 | 49 |
| 2026/04/15 | 51 |
| 2026/04/16 | 50 |
| 2026/04/17 | 49 |
| 2026/04/18 | 55 |
| 2026/04/19 | 53 |
| 2026/04/20 | 58 |
| 2026/04/21 | 52 |
| 2026/04/22 | 50 |
| 2026/04/23 | 51 |
| 2026/04/24 | 50 |
| 2026/04/25 | 50 |
| 2026/04/26 | 51 |
| 2026/04/27 | 53 |
| 2026/04/28 | 55 |
| 2026/04/29 | 57 |
| 2026/04/30 | 56 |
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April saw fluctuating advertiser numbers, peaking at 58 on April 20. The month concluded with 56 advertisers, indicating a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, g.network surged by 4.43%, while broadbandbuyer.com dropped by 4.8%. Samsung.com and three.co.uk also saw positive gains, whereas virginmedia.com and ebay.co.uk experienced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | three.co.uk | phonesltd.co.uk | vodafone.co.uk | g.network | netgear.com | uswitch.com | virginmedia.com | ebay.co.uk | 4gon.co.uk | broadbandbuyer.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 17.18% | 7.92% | 11.78% | 0% | 5.68% | 2.03% | 4.08% | 16.35% | 2.21% | 3.83% |
| 2026/04/02 | 16.13% | 8.24% | 13.83% | 0% | 5.53% | 2.28% | 4.15% | 16.32% | 3.79% | 2.94% |
| 2026/04/03 | 13.77% | 10.1% | 15.53% | 0% | 4.6% | 3.54% | 8.94% | 9.63% | 0.1% | 4.31% |
| 2026/04/04 | 15.97% | 10.52% | 18.43% | 0% | 4.46% | 3.5% | 6.2% | 9.83% | 0% | 2.26% |
| 2026/04/05 | 16.02% | 7.03% | 14.17% | 0% | 1.58% | 2.15% | 7% | 26.46% | 0% | 2.48% |
| 2026/04/06 | 13.12% | 7.86% | 13.68% | 0% | 3.92% | 6.38% | 6.13% | 8.29% | 0% | 10.72% |
| 2026/04/07 | 9.94% | 7.1% | 13.53% | 0% | 1.96% | 3.88% | 9.15% | 11.19% | 3.8% | 5.22% |
| 2026/04/08 | 9.98% | 11.94% | 16.45% | 0% | 4.3% | 3.64% | 5.33% | 8.39% | 1.43% | 6.5% |
| 2026/04/09 | 13.69% | 7.54% | 12.39% | 0% | 5.04% | 2.91% | 5% | 9.42% | 10.08% | 12.57% |
| 2026/04/10 | 12.22% | 11.88% | 15.27% | 0% | 1.97% | 8.2% | 3.58% | 3.94% | 1.78% | 5.02% |
| 2026/04/11 | 14.93% | 9.32% | 10.05% | 0% | 5.03% | 7.07% | 7.02% | 9.8% | 0% | 10.66% |
| 2026/04/12 | 16.45% | 8.9% | 10.38% | 0% | 7.13% | 5.49% | 3.89% | 12.78% | 0% | 6.99% |
| 2026/04/13 | 12.2% | 10.5% | 7.99% | 0.81% | 3% | 6.94% | 7.1% | 8.44% | 9.31% | 8.34% |
| 2026/04/14 | 16.71% | 7.75% | 10.33% | 3.41% | 3.86% | 3.62% | 4.28% | 7.69% | 12.85% | 8.18% |
| 2026/04/15 | 11.89% | 8.67% | 8.57% | 2.53% | 8.61% | 5.69% | 5.19% | 9.14% | 3.86% | 10.76% |
| 2026/04/16 | 16.62% | 11.91% | 7.84% | 8.06% | 5.22% | 4.72% | 4.02% | 5.03% | 2.75% | 2.91% |
| 2026/04/17 | 13.87% | 8.64% | 13.12% | 3.19% | 6.91% | 6.27% | 3.29% | 10.39% | 0% | 5.41% |
| 2026/04/18 | 13.9% | 6.3% | 13.85% | 6.56% | 10.14% | 2.92% | 1.99% | 13.27% | 0.6% | 1.04% |
| 2026/04/19 | 14.97% | 10.43% | 10.22% | 9.15% | 3.36% | 4.48% | 4.24% | 13.84% | 1.88% | 1.1% |
| 2026/04/20 | 13.71% | 7.61% | 10.68% | 1.67% | 3.72% | 3.94% | 4.22% | 8.07% | 7.22% | 13.7% |
| 2026/04/21 | 18.04% | 19.01% | 10.77% | 1.65% | 0.07% | 8% | 5.79% | 2.99% | 1.67% | 0.58% |
| 2026/04/22 | 16.32% | 5.94% | 11.59% | 7.2% | 0.73% | 2.82% | 3.71% | 16.72% | 10.68% | 2.69% |
| 2026/04/23 | 16.38% | 14.4% | 13.24% | 1.76% | 3.14% | 4.13% | 2.89% | 5.21% | 3.58% | 1.15% |
| 2026/04/24 | 19.05% | 9.08% | 11.69% | 7.07% | 3.62% | 1.78% | 2.91% | 11.72% | 0.87% | 0.08% |
| 2026/04/25 | 14.42% | 8.01% | 13.45% | 10.89% | 1.95% | 2.51% | 3.48% | 8.69% | 3.12% | 0.1% |
| 2026/04/26 | 11.65% | 6.76% | 14.15% | 16.68% | 5.19% | 2.65% | 5.14% | 6.36% | 0.34% | 0.11% |
| 2026/04/27 | 15.37% | 6.98% | 11.46% | 6.88% | 3.02% | 1.72% | 7.09% | 5.95% | 10.91% | 0.35% |
| 2026/04/28 | 14.44% | 11.72% | 13.37% | 7.36% | 2.66% | 3.11% | 2.48% | 4.3% | 9.09% | 4.47% |
| 2026/04/29 | 14.73% | 13.39% | 11.59% | 8.31% | 1.9% | 4.67% | 5.75% | 7% | 0.77% | 0.83% |
| 2026/04/30 | 17.1% | 15.8% | 12.67% | 7.09% | 5.81% | 5.01% | 4.55% | 3.73% | 0.35% | 0.26% |
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April saw dynamic shifts in PPC impressions. Three.co.uk led with fluctuations, peaking at 19.05% on April 24. Phonesltd.co.uk surged to 19.01% on April 21. Vodafone.co.uk maintained steady presence, while g.network showed notable growth mid-month. The month concluded with diverse performances across advertisers.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Experience 100% full fibre up to 1Gb. Fast, reliable, connectivity for London homes. Join risk free with a 3-month satisfaction guarantee and hassle-free...
Roam On. Unlike Other Major Networks, We Don’t Charge Extra For EU Roaming. Up To 25GB
12 Months Half Price On 5G Home Broadband From £11pm. Rising To £25.50pm From April 2027.
Fibre Deals From £23.99/m For 24 Mos. £27.99/m From April 2027. £31.99/m From April 2028. Say Goodbye To Slow Speeds With Virgin Media...
Our Best Ever Network — Get The Unlimited 5G Data Plan & Create The Future Of 5G With Us. Together We Can. Discover...
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In the competitive landscape of telecommunications, G.Network stands out with its promise of “13x Faster Than UK Average” speeds, emphasizing a no-compromise, full-fibre experience. O2 highlights its unique selling point of no extra EU roaming charges, while Three entices with a half-price 5G broadband offer. Virgin Media focuses on affordability with no setup fees, and Vodafone invites users to “Create The Future Of 5G” with unlimited data plans. Each ad showcases distinct advantages, from speed and cost to innovative connectivity.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Telecommunications 5g Services April 2026 Report
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Data within the UK Telecommunications 5g Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Telecommunications 5g Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Telecommunications 5g Services April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Telecommunications 5g Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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