UK Telecommunications 5g Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – UK

Google AI Overview visibility for Telecommunications 5g Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.73827573882
93.2617242612
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 8%
Navigational 18%
Seasonal 0%
Local 3%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vodafone.co.uk 19.32
three.co.uk 17.6
phonesltd.co.uk 7.14
ebay.co.uk 6.07
uswitch.com 4.99
broadbandbuyer.com 4.92
ee.co.uk 4.71
virginmedia.com 4.55
samsung.com 3.62
netgear.com 3.48
others 23.6
  • vodafone.co.uk - 19.32%
  • three.co.uk - 17.6%
  • phonesltd.co.uk - 7.14%
  • ebay.co.uk - 6.07%
  • uswitch.com - 4.99%
  • broadbandbuyer.com - 4.92%
  • ee.co.uk - 4.71%
  • virginmedia.com - 4.55%
  • samsung.com - 3.62%
  • netgear.com - 3.48%
  • others - 23.6%

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In the competitive landscape, Vodafone leads with 19.32% click share, closely followed by Three at 17.6%. Others collectively hold 23.6%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date three.co.uk phonesltd.co.uk vodafone.co.uk g.network uswitch.com virginmedia.com ee.co.uk giffgaff.com ebay.co.uk broadbandbuyer.com
2026/04/01 20.42% 9.5% 12.06% 0% 3.71% 5.71% 5.52% 2.72% 7.23% 2.5%
2026/04/02 19.86% 10.51% 12.17% 0% 4.11% 5.94% 4.36% 2.33% 10.18% 2.63%
2026/04/03 19.18% 10.65% 15.01% 0% 5.73% 10.44% 3.85% 3.09% 4.06% 2.85%
2026/04/04 20.69% 11.38% 14.43% 0% 5.68% 7.54% 3.46% 3.97% 3.99% 1.68%
2026/04/05 20.05% 8.68% 14.94% 0% 4.17% 10.21% 2.76% 2.53% 13.1% 2.32%
2026/04/06 14.42% 8.62% 14.82% 0% 10.81% 8.55% 2.8% 2.98% 3.45% 7.92%
2026/04/07 14.96% 7.84% 13.37% 0% 6.38% 10.45% 3.37% 4.21% 4.27% 3.7%
2026/04/08 14.35% 12.22% 14.99% 0% 5.96% 7.01% 3.8% 4.65% 4.55% 3.71%
2026/04/09 21.66% 8.5% 11.96% 0% 4.79% 6.17% 3.34% 3.67% 3.62% 8.52%
2026/04/10 20.67% 10.43% 13.53% 0% 9.85% 3.5% 6.49% 5.31% 1.5% 3.15%
2026/04/11 14.78% 11.26% 11.06% 0% 8.81% 7.3% 3.47% 4.17% 5.29% 8.6%
2026/04/12 18.51% 9.96% 10.81% 0% 8.36% 4.82% 3.85% 4.05% 6.09% 5.81%
2026/04/13 17.64% 10.4% 7.91% 1.03% 10.47% 7.66% 2.45% 4.6% 2.89% 6.2%
2026/04/14 17.41% 9.2% 11.87% 4.15% 5.04% 5.16% 4.43% 3.57% 4.17% 6.51%
2026/04/15 12.39% 10.44% 10.28% 2.96% 9.08% 5.21% 3.72% 4.38% 4.52% 8.37%
2026/04/16 25.73% 11.08% 7.55% 8.11% 6.22% 3.5% 4.16% 4.34% 1.82% 1.48%
2026/04/17 19.79% 8.45% 13.65% 3.8% 8.51% 4.32% 5.09% 4.05% 3.98% 3.87%
2026/04/18 18.86% 7.71% 11.34% 8.09% 5.05% 2.32% 4.16% 3.66% 6.27% 0.57%
2026/04/19 26.77% 9.87% 9.52% 8.59% 6.35% 4.87% 4.44% 3.08% 5.34% 0.51%
2026/04/20 19.44% 8.74% 11.17% 1.81% 6.74% 5.48% 3% 2.65% 4.16% 10.91%
2026/04/21 20.33% 17.41% 8.97% 1.71% 11.01% 6.49% 5.52% 4.04% 1.23% 0.3%
2026/04/22 22.29% 6.89% 10.9% 7.93% 4.44% 4.33% 5.12% 3.66% 7.57% 1.94%
2026/04/23 26.36% 13.6% 11.63% 1.96% 4.67% 3.06% 4.93% 2.77% 2.09% 0.55%
2026/04/24 24.45% 10.39% 10.89% 7.02% 2.47% 3.07% 5.72% 3.45% 4.82% 0.07%
2026/04/25 16.76% 9.12% 12.5% 11.97% 3.63% 3.59% 4.93% 4.51% 3.61% 0.09%
2026/04/26 14.3% 7.12% 13.57% 16.1% 4.24% 5% 4.69% 4.62% 2.67% 0.09%
2026/04/27 18.53% 8% 11.68% 7.03% 2.89% 8.41% 3.73% 3.29% 2.36% 0.22%
2026/04/28 23.36% 11.36% 12.75% 7.13% 4.2% 3.28% 5.15% 2.97% 1.48% 3.01%
2026/04/29 26.27% 12.18% 10.14% 7.33% 6.08% 5.57% 4.6% 2.85% 2.47% 0.35%
2026/04/30 24.48% 14.4% 11.41% 6.12% 5.52% 4.39% 4.14% 3.28% 1.66% 0.14%
  • three.co.uk
  • phonesltd.co.uk
  • vodafone.co.uk
  • g.network
  • uswitch.com
  • virginmedia.com
  • ee.co.uk
  • giffgaff.com
  • ebay.co.uk
  • broadbandbuyer.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Three.co.uk led with peaks on April 19 and 23. Phonesltd.co.uk surged on April 21. Vodafone.co.uk maintained steady performance. G.network spiked mid-month. The month concluded with three.co.uk dominating.

Market Exposure

Competitor Count for UK Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 49
2026/04/02 49
2026/04/03 50
2026/04/04 48
2026/04/05 51
2026/04/06 55
2026/04/07 50
2026/04/08 50
2026/04/09 49
2026/04/10 50
2026/04/11 49
2026/04/12 50
2026/04/13 51
2026/04/14 49
2026/04/15 51
2026/04/16 50
2026/04/17 49
2026/04/18 55
2026/04/19 53
2026/04/20 58
2026/04/21 52
2026/04/22 50
2026/04/23 51
2026/04/24 50
2026/04/25 50
2026/04/26 51
2026/04/27 53
2026/04/28 55
2026/04/29 57
2026/04/30 56

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 58 on April 20. The month concluded with 56 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
g.network 4.43%
three.co.uk 3.42%
samsung.com 3.32%
bt.com 0.9%
ee.co.uk 0.67%
uswitch.com -1.15%
broadband.co.uk -1.22%
ebay.co.uk -1.33%
virginmedia.com -1.91%
broadbandbuyer.com -4.8%

Copyright © Adthena. All rights reserved.

In the past month, g.network surged by 4.43%, while broadbandbuyer.com dropped by 4.8%. Samsung.com and three.co.uk also saw positive gains, whereas virginmedia.com and ebay.co.uk experienced declines.

Campaign Efficiency

UK Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date three.co.uk phonesltd.co.uk vodafone.co.uk g.network netgear.com uswitch.com virginmedia.com ebay.co.uk 4gon.co.uk broadbandbuyer.com
2026/04/01 17.18% 7.92% 11.78% 0% 5.68% 2.03% 4.08% 16.35% 2.21% 3.83%
2026/04/02 16.13% 8.24% 13.83% 0% 5.53% 2.28% 4.15% 16.32% 3.79% 2.94%
2026/04/03 13.77% 10.1% 15.53% 0% 4.6% 3.54% 8.94% 9.63% 0.1% 4.31%
2026/04/04 15.97% 10.52% 18.43% 0% 4.46% 3.5% 6.2% 9.83% 0% 2.26%
2026/04/05 16.02% 7.03% 14.17% 0% 1.58% 2.15% 7% 26.46% 0% 2.48%
2026/04/06 13.12% 7.86% 13.68% 0% 3.92% 6.38% 6.13% 8.29% 0% 10.72%
2026/04/07 9.94% 7.1% 13.53% 0% 1.96% 3.88% 9.15% 11.19% 3.8% 5.22%
2026/04/08 9.98% 11.94% 16.45% 0% 4.3% 3.64% 5.33% 8.39% 1.43% 6.5%
2026/04/09 13.69% 7.54% 12.39% 0% 5.04% 2.91% 5% 9.42% 10.08% 12.57%
2026/04/10 12.22% 11.88% 15.27% 0% 1.97% 8.2% 3.58% 3.94% 1.78% 5.02%
2026/04/11 14.93% 9.32% 10.05% 0% 5.03% 7.07% 7.02% 9.8% 0% 10.66%
2026/04/12 16.45% 8.9% 10.38% 0% 7.13% 5.49% 3.89% 12.78% 0% 6.99%
2026/04/13 12.2% 10.5% 7.99% 0.81% 3% 6.94% 7.1% 8.44% 9.31% 8.34%
2026/04/14 16.71% 7.75% 10.33% 3.41% 3.86% 3.62% 4.28% 7.69% 12.85% 8.18%
2026/04/15 11.89% 8.67% 8.57% 2.53% 8.61% 5.69% 5.19% 9.14% 3.86% 10.76%
2026/04/16 16.62% 11.91% 7.84% 8.06% 5.22% 4.72% 4.02% 5.03% 2.75% 2.91%
2026/04/17 13.87% 8.64% 13.12% 3.19% 6.91% 6.27% 3.29% 10.39% 0% 5.41%
2026/04/18 13.9% 6.3% 13.85% 6.56% 10.14% 2.92% 1.99% 13.27% 0.6% 1.04%
2026/04/19 14.97% 10.43% 10.22% 9.15% 3.36% 4.48% 4.24% 13.84% 1.88% 1.1%
2026/04/20 13.71% 7.61% 10.68% 1.67% 3.72% 3.94% 4.22% 8.07% 7.22% 13.7%
2026/04/21 18.04% 19.01% 10.77% 1.65% 0.07% 8% 5.79% 2.99% 1.67% 0.58%
2026/04/22 16.32% 5.94% 11.59% 7.2% 0.73% 2.82% 3.71% 16.72% 10.68% 2.69%
2026/04/23 16.38% 14.4% 13.24% 1.76% 3.14% 4.13% 2.89% 5.21% 3.58% 1.15%
2026/04/24 19.05% 9.08% 11.69% 7.07% 3.62% 1.78% 2.91% 11.72% 0.87% 0.08%
2026/04/25 14.42% 8.01% 13.45% 10.89% 1.95% 2.51% 3.48% 8.69% 3.12% 0.1%
2026/04/26 11.65% 6.76% 14.15% 16.68% 5.19% 2.65% 5.14% 6.36% 0.34% 0.11%
2026/04/27 15.37% 6.98% 11.46% 6.88% 3.02% 1.72% 7.09% 5.95% 10.91% 0.35%
2026/04/28 14.44% 11.72% 13.37% 7.36% 2.66% 3.11% 2.48% 4.3% 9.09% 4.47%
2026/04/29 14.73% 13.39% 11.59% 8.31% 1.9% 4.67% 5.75% 7% 0.77% 0.83%
2026/04/30 17.1% 15.8% 12.67% 7.09% 5.81% 5.01% 4.55% 3.73% 0.35% 0.26%
  • three.co.uk
  • phonesltd.co.uk
  • vodafone.co.uk
  • g.network
  • netgear.com
  • uswitch.com
  • virginmedia.com
  • ebay.co.uk
  • 4gon.co.uk
  • broadbandbuyer.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Three.co.uk led with fluctuations, peaking at 19.05% on April 24. Phonesltd.co.uk surged to 19.01% on April 21. Vodafone.co.uk maintained steady presence, while g.network showed notable growth mid-month. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications 5g Services - Last month
  1. 1
    13x Faster Than UK Average - No Copper. No Compromises https://www.g.network

    Experience 100% full fibre up to 1Gb. Fast, reliable, connectivity for London homes. Join risk free with a 3-month satisfaction guarantee and hassle-free...

  2. 2
    O2 Official Site - Explore 5G Ready Devices https://www.o2.co.uk

    Roam On. Unlike Other Major Networks, We Don’t Charge Extra For EU Roaming. Up To 25GB

  3. 3
    Three 5G Broadband Router - Free Next Working Day Delivery https://www.three.co.uk

    12 Months Half Price On 5G Home Broadband From £11pm. Rising To £25.50pm From April 2027.

  4. 4
    Virgin Media Broadband - Only £23.99 Per Month - No Setup Fee https://www.virginmedia.com

    Fibre Deals From £23.99/m For 24 Mos. £27.99/m From April 2027. £31.99/m From April 2028. Say Goodbye To Slow Speeds With Virgin Media...

  5. 5
    5G On Vodafone https://www.vodafone.co.uk

    Our Best Ever Network — Get The Unlimited 5G Data Plan & Create The Future Of 5G With Us. Together We Can. Discover...

Copyright © Adthena. All rights reserved.

In the competitive landscape of telecommunications, G.Network stands out with its promise of “13x Faster Than UK Average” speeds, emphasizing a no-compromise, full-fibre experience. O2 highlights its unique selling point of no extra EU roaming charges, while Three entices with a half-price 5G broadband offer. Virgin Media focuses on affordability with no setup fees, and Vodafone invites users to “Create The Future Of 5G” with unlimited data plans. Each ad showcases distinct advantages, from speed and cost to innovative connectivity.

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