AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.8652979994
62.1347020006
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 23%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tensmachinesaustralia.com.au 13.68
resmed.com.au 9.93
cpaponline.com.au 7.63
amplifon.com 6.94
thecpapclinic.com.au 6.28
chemistwarehouse.com.au 5.13
cpap.com.au 4.05
cpapaustralia.com.au 3.36
easycpap.com.au 3.19
medshop.com.au 3.08
others 36.73
  • tensmachinesaustralia.com.au - 13.68%
  • resmed.com.au - 9.93%
  • cpaponline.com.au - 7.63%
  • amplifon.com - 6.94%
  • thecpapclinic.com.au - 6.28%
  • chemistwarehouse.com.au - 5.13%
  • cpap.com.au - 4.05%
  • cpapaustralia.com.au - 3.36%
  • easycpap.com.au - 3.19%
  • medshop.com.au - 3.08%
  • others - 36.73%

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In the competitive landscape of Google’s PPC, “others” dominate with 36.73% click share. “Tensmachinesaustralia.com.au” follows at 13.68%, while “resmed.com.au” captures 9.93%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cpaponline.com.au thecpapclinic.com.au tensmachinesaustralia.com.au invisalign.com.au dentalboutique.com.au resmed.com.au amplifon.com cpapaustralia.com.au cpap.com.au easycpap.com.au
2026/07/01 4.34% 12.04% 4.21% 4.29% 7.68% 4.89% 2.58% 6.04% 3.18% 2.62%
2026/07/02 6.33% 10.23% 2.8% 3.31% 6.9% 3.8% 5.27% 3.08% 2.34% 4.01%
2026/07/03 6.23% 7.11% 6.91% 2.97% 6.89% 4.1% 3.23% 2.19% 2.58% 1.6%
2026/07/04 10.27% 4.82% 5.67% 4.24% 4.64% 4.5% 3.76% 7.57% 1.3% 5.98%
2026/07/05 12.49% 3.72% 7.58% 4.81% 3.46% 3.48% 2.49% 5.02% 6.94% 5.01%
2026/07/06 6.47% 12.55% 7.75% 4.82% 4.76% 5.41% 3.58% 5.33% 5.48% 3.49%
2026/07/07 9.24% 9.27% 3.87% 4.11% 5.5% 6.8% 3.31% 3.34% 4.64% 4.02%
2026/07/08 11.06% 8.64% 7.89% 3.49% 3.11% 4.31% 2.65% 5.75% 1.85% 6.02%
2026/07/09 7.9% 11.64% 6.39% 5.39% 3.89% 5.8% 3.3% 3.07% 3.63% 3.4%
2026/07/10 10.12% 7.72% 4.6% 6.37% 3.27% 4.45% 4.08% 4.29% 2.38% 5.08%
2026/07/11 17.76% 1.25% 6.3% 2.82% 3.96% 7.16% 2.35% 4.27% 0.55% 6.21%
2026/07/12 15.68% 0.69% 3% 4.36% 2.39% 6.55% 3.17% 3.65% 9.65% 5.92%
2026/07/13 12.92% 12.95% 5.59% 3.03% 4.52% 4.97% 3.11% 2.78% 6.01% 3.22%
2026/07/14 9.49% 12.46% 5.34% 5.17% 4.91% 4.5% 3.4% 3.95% 3.46% 5.79%
2026/07/15 5.18% 12.39% 6.58% 3.96% 4.12% 4.31% 4.14% 3.24% 3.14% 4.83%
2026/07/16 6% 8% 5.95% 7.72% 4.96% 4.67% 5.26% 3.51% 1.68% 1.33%
2026/07/17 2.97% 6.82% 5.51% 7.21% 3.13% 13.77% 4.58% 6.24% 0.21% 0.53%
2026/07/18 8.47% 4.61% 7.91% 6.29% 5.02% 8.67% 4.03% 9.06% 2.43% 5.94%
2026/07/19 10.13% 1.08% 3.81% 6.19% 3.65% 6.46% 3.55% 6.42% 7.57% 4.62%
2026/07/20 9.52% 17.98% 4.16% 3.68% 2.36% 6.15% 4.43% 6.43% 5.34% 2.63%
2026/07/21 9.45% 12.4% 5.32% 5.15% 4.89% 4.48% 3.39% 3.93% 3.44% 5.77%
2026/07/22 10.91% 9.53% 4.62% 5.25% 4.28% 7.17% 5.41% 4.87% 4.86% 3.4%
2026/07/23 4.39% 3.85% 6.79% 5.6% 6.89% 3.91% 4.61% 4.2% 2.88% 2.24%
2026/07/24 4.13% 5.55% 5.98% 5.92% 4.02% 8.17% 3.73% 2.14% 1.86% 2.17%
2026/07/25 9.21% 7.15% 4.47% 4.37% 5.93% 6.89% 3.06% 5.92% 2.35% 4%
2026/07/26 7.86% 6.44% 5.23% 4.69% 3.85% 5.15% 3.46% 7.55% 4.35% 5.76%
2026/07/27 6.36% 11.74% 4.64% 3.87% 5.43% 5.5% 2.35% 5.21% 1.13% 3.6%
2026/07/28 9.23% 8.27% 3.08% 4.35% 5.7% 3.52% 2.83% 5.39% 2.39% 3.99%
2026/07/29 8.27% 10.58% 3.94% 5.69% 7.66% 6.43% 4.55% 3.56% 1.96% 3.39%
2026/07/30 7.19% 5.62% 4.86% 8.13% 4.86% 7.91% 3.39% 2.85% 0.88% 2.54%
2026/07/31 8.62% 6.47% 6.04% 5.84% 5.39% 5.23% 3.78% 2.86% 2.42% 1.29%
  • cpaponline.com.au
  • thecpapclinic.com.au
  • tensmachinesaustralia.com.au
  • invisalign.com.au
  • dentalboutique.com.au
  • resmed.com.au
  • amplifon.com
  • cpapaustralia.com.au
  • cpap.com.au
  • easycpap.com.au

Copyright © Adthena. All rights reserved.

In July 2026, cpaponline.com.au saw fluctuating PPC spend, peaking mid-month. Thecpapclinic.com.au experienced a significant drop early on, then rebounded. Tensmachinesaustralia.com.au maintained steady spending, while invisalign.com.au showed a gradual increase. Dentalboutique.com.au and resmed.com.au had consistent trends, with resmed.com.au peaking mid-month. Amplifon.com and cpapaustralia.com.au displayed moderate fluctuations. Cpap.com.au and easycpap.com.au had lower, more variable spending. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 184
2026/07/02 185
2026/07/03 209
2026/07/04 200
2026/07/05 199
2026/07/06 196
2026/07/07 206
2026/07/08 204
2026/07/09 191
2026/07/10 198
2026/07/11 208
2026/07/12 196
2026/07/13 214
2026/07/14 200
2026/07/15 211
2026/07/16 181
2026/07/17 186
2026/07/18 193
2026/07/19 188
2026/07/20 180
2026/07/21 200
2026/07/22 210
2026/07/23 215
2026/07/24 212
2026/07/25 208
2026/07/26 220
2026/07/27 216
2026/07/28 211
2026/07/29 168
2026/07/30 200
2026/07/31 196

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in distinct advertisers, starting at 184 and peaking at 220. The month concluded with a slight dip to 196, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
resmed.com.au 1.29%
amplifon.com 1.13%
heartfoundation.org.au 0.92%
cpapaustralia.com.au 0.82%
invisalign.com.au 0.6%
cpap.com.au -0.52%
thepainpod.com -0.6%
chemistwarehouse.com.au -1.02%
tensmachinesaustralia.com.au -1.46%
cpaponline.com.au -1.9%

Copyright © Adthena. All rights reserved.

Resmed.com.au leads with a 1.29% click share rise, while cpaponline.com.au drops by 1.9%. Amplifon.com gains 1.13%, and heartfoundation.org.au increases by 0.92%.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tensmachinesaustralia.com.au cpaponline.com.au thecpapclinic.com.au chemistwarehouse.com.au nswcpap.com.au dentalboutique.com.au resmed.com.au cpapaustralia.com.au cpap.com.au easycpap.com.au
2026/07/01 6.14% 4.9% 13.22% 6.04% 2.7% 5.4% 2.99% 6.66% 2.66% 4.08%
2026/07/02 4.7% 5.69% 10.25% 5.94% 2.39% 5.02% 2.56% 3.12% 2.66% 4.53%
2026/07/03 9.62% 5.25% 6.71% 5.73% 0.99% 4.62% 2.1% 1.44% 2.5% 1.53%
2026/07/04 8.35% 10.46% 4.65% 5.3% 5.17% 3.69% 3.25% 6.87% 0.9% 7.48%
2026/07/05 10.74% 10.33% 3.25% 7.51% 3.85% 2.64% 2.79% 4.45% 5.48% 5.69%
2026/07/06 10.77% 6.21% 11.78% 7.31% 2.18% 3.35% 3.28% 4.44% 4.45% 4.6%
2026/07/07 5.89% 8.82% 7.91% 7.26% 1.44% 3.75% 4.04% 2.59% 3.61% 4.09%
2026/07/08 10.53% 9.94% 7.69% 7.27% 2.29% 2.18% 2.38% 4.75% 1.47% 6.03%
2026/07/09 10.63% 8.16% 11.33% 5.87% 4.36% 2.97% 4.1% 2.73% 3.73% 4.23%
2026/07/10 7.22% 11.8% 6.83% 7.87% 1.58% 2.5% 2.97% 3.55% 2.31% 5.35%
2026/07/11 8.66% 15.26% 1.16% 3.85% 2.26% 2.67% 6% 3.45% 0.52% 6.54%
2026/07/12 4.65% 14.79% 0.52% 4.95% 2.49% 1.91% 4.81% 3.14% 6.76% 6.74%
2026/07/13 8.67% 11.3% 11.41% 6.16% 4.17% 3.2% 3.83% 2.55% 4.57% 3.54%
2026/07/14 7.83% 9.75% 11.86% 4.87% 3.61% 3.79% 2.78% 3.86% 2.65% 6.79%
2026/07/15 10.11% 5.15% 11% 4.46% 6.59% 3.27% 2.36% 2.95% 2.39% 5.53%
2026/07/16 10.33% 6.14% 7.44% 6.58% 2.76% 4.44% 2.93% 3.38% 1.91% 1.97%
2026/07/17 7.92% 3.7% 6.94% 5.86% 3.7% 3.16% 8.8% 5.55% 0.28% 0.8%
2026/07/18 11.79% 7.66% 3.86% 7.51% 0.69% 3.55% 5.49% 7.94% 1.87% 6.6%
2026/07/19 6.27% 10.62% 0.73% 6.98% 4.32% 2.88% 3.67% 6.09% 6.59% 5.28%
2026/07/20 5.51% 9.57% 18.14% 2.03% 4.09% 2.23% 5.04% 6.64% 4.36% 3.44%
2026/07/21 7.83% 9.75% 11.86% 4.87% 3.61% 3.79% 2.78% 3.86% 2.65% 6.79%
2026/07/22 7.41% 11.22% 8.84% 5.29% 1.5% 3.69% 4.93% 4.75% 3.69% 4.01%
2026/07/23 10.67% 4.15% 3.54% 5.53% 4.94% 5.26% 2.86% 3.33% 2.86% 2.59%
2026/07/24 9.73% 4.83% 4.53% 5.31% 2.15% 3.44% 4.87% 2.03% 1.97% 2.31%
2026/07/25 7.34% 9.09% 6.59% 5.06% 4.76% 4.04% 5.17% 5.29% 1.88% 4.72%
2026/07/26 8.3% 8.25% 5.79% 3.5% 3.42% 3.02% 4.07% 7.05% 3.55% 7.42%
2026/07/27 6.54% 6.48% 11.71% 4.46% 3.85% 4.15% 4.48% 4.85% 1.16% 4.72%
2026/07/28 4.54% 9.5% 8.59% 2.61% 2.98% 5.08% 3.14% 5.31% 2.17% 5.27%
2026/07/29 5.4% 8.28% 10.31% 4.94% 3.5% 5.59% 4.42% 3.6% 1.74% 4.28%
2026/07/30 7.88% 7.92% 6.07% 4.89% 3.65% 4.41% 5.35% 2.88% 0.97% 3.66%
2026/07/31 10.1% 8.8% 6.94% 6.79% 5.83% 4.38% 3.78% 2.75% 2.52% 2.01%
  • tensmachinesaustralia.com.au
  • cpaponline.com.au
  • thecpapclinic.com.au
  • chemistwarehouse.com.au
  • nswcpap.com.au
  • dentalboutique.com.au
  • resmed.com.au
  • cpapaustralia.com.au
  • cpap.com.au
  • easycpap.com.au

Copyright © Adthena. All rights reserved.

In July 2026, “tensmachinesaustralia.com.au” saw fluctuating impressions, peaking mid-month. “cpaponline.com.au” had a strong start, dipped, then recovered. “thecpapclinic.com.au” experienced volatility, ending with moderate impressions. “chemistwarehouse.com.au” maintained steady impressions, while “nswcpap.com.au” showed minor fluctuations. “dentalboutique.com.au” and “resmed.com.au” had consistent impressions, with slight variations. “cpapaustralia.com.au” and “cpap.com.au” displayed low impressions, while “easycpap.com.au” ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Amplifon Hearing Centers - EOFY Extended: Huge Savings https://www.amplifon.com

    Huge savings this EOFY, PLUS 4 years loss & damage protection. Now extended* 350+ Locations.

  2. 2
    Medshop Australia | Best Prices and Selection https://www.medshop.com.au

    The Best Prices and Selection for Stethoscopes - Shop Now at Medshop and Save. World-Class Choice For Online Stethoscopes. Buy yours now! Full Range of...

  3. 3
    Lowest Priced CPAP Machines | The Best CPAP Machine Prices https://www.mycpap.com.au › cpap-machines

    Great Deals On The Latest Range Of CPAP Masks. Free. Australian Owned.

  4. 4
    Compare 5 Australian Brands - Best Teeth Aligners of 2026 https://www.smileprep.com › au › best-aligners

    Our buyer guide is what you need to read before you purchase any invisible aligners. Choose the right clear aligners for your goals and budget. Compare top Australian brands. Prices as Low as $1,674.

  5. 5
    Big Winter Sale Is On Now - Lowest Price CPAP Machines https://www.thecpapclinic.com.au

    Latest CPAP Machines At Lowest Prices, Guaranteed. Buy Online Or At 90+ Locations

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Amplifon entices with extended EOFY savings and protection, while Medshop highlights unbeatable stethoscope prices. MyCPAP and The CPAP Clinic vie for attention with low-priced CPAP machines, and SmilePrep offers a comprehensive guide to affordable teeth aligners.

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