The Solution

M&S monitors share of spend vs share of competitors to gauge competitive
levels in each category. With Adthena providing transparency into how much competitors are spending, the business can now adapt its strategy in response to competitor movements and spend levels.

M&S leverages Adthena’s insights at every level of its business, sharing intelligence across diverse digital and marketing teams all the way to the C-suite. Now, Adthena is a must-have tool that allows M&S to understand market dynamics, including which competitors have shot up or dropped out and how they should adapt.

Partnering with Adthena has been an integral part of how we optimize our paid search approach throughout the COVID pandemic and beyond. No matter the challenges in our external environment, Adthena’s data and paid search expertise helped us determine the best way to go-to-market with our offering during uncertain market conditions.

Karen Luff, Paid Search Manager, Marks & Spencer