AUS Telecommunications 5g Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications 5g Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.8183169597
	87.1816830403

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	39
	61

39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	24%
Transactional	5%
Navigational	3%
Seasonal	0%
Local	3%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
optus.com.au	26.81
telstra.com.au	26.75
tpg.com.au	9.91
finder.com.au	8.7
iinet.net.au	7.33
vodafone.com.au	5.13
whistleout.com.au	3.94
amaysim.com.au	1.3
starlink.com	1.19
aussiebroadband.com.au	0.94
others	8

optus.com.au - 26.81%
telstra.com.au - 26.75%
tpg.com.au - 9.91%
finder.com.au - 8.7%
iinet.net.au - 7.33%
vodafone.com.au - 5.13%
whistleout.com.au - 3.94%
amaysim.com.au - 1.3%
starlink.com - 1.19%
aussiebroadband.com.au - 0.94%
others - 8%

Optus and Telstra dominate with 26.81% and 26.75% click share, respectively. TPG follows at 9.91%, while ‘others’ collectively hold 8.0%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	optus.com.au	finder.com.au	tpg.com.au	iinet.net.au	vodafone.com.au	telstra.com.au	starlink.com	whistleout.com.au	felixmobile.com.au	gigacomm.net.au
2025/12/01	30.24%	10.12%	13.58%	8.24%	3.28%	18.43%	0.27%	4.15%	2.25%	1.11%
2025/12/02	23.03%	10.63%	15.73%	8.87%	3.06%	22.08%	0.7%	4.57%	2.17%	1.43%
2025/12/03	22.88%	11.36%	15.71%	8.08%	3.86%	18.29%	0.27%	6.07%	1.95%	1.55%
2025/12/04	23.68%	10.94%	14.88%	8.89%	4.14%	20.77%	0.78%	5.69%	1.49%	1.13%
2025/12/05	21.21%	11.51%	15.61%	9.31%	3.72%	21.07%	1.19%	5.57%	1.41%	1.2%
2025/12/06	21.16%	11.17%	16.13%	10.01%	3.94%	19.29%	1.12%	6.41%	1.18%	2.17%
2025/12/07	19.98%	11.64%	17.62%	10.13%	3.81%	19.76%	1.02%	5.25%	1.04%	2.61%
2025/12/08	19.2%	12.66%	16.74%	11.02%	3.59%	18.3%	0.68%	7.36%	0.92%	1.35%
2025/12/09	18.18%	13.3%	15.63%	10.17%	3.42%	19.01%	0.71%	7.42%	1%	2.76%
2025/12/10	19.35%	13.46%	19.18%	10.31%	5.03%	15.2%	1.03%	5.68%	0.85%	1.62%
2025/12/11	19.09%	14.84%	16.17%	10.79%	4.32%	17.55%	1.1%	6.2%	0.91%	1.98%
2025/12/12	20.26%	12.77%	17.26%	12.04%	4.34%	17.88%	1.48%	4.77%	0.77%	1.72%
2025/12/13	21.21%	12.93%	16.64%	9.53%	4.16%	20.45%	1.13%	4.82%	0.74%	2.36%
2025/12/14	21.8%	12.63%	17.01%	11.77%	3.72%	18.23%	0.61%	4.63%	0.71%	3.28%
2025/12/15	18.74%	14.54%	15.06%	10.3%	4.1%	18.35%	1.05%	5.43%	0.95%	2.49%
2025/12/16	22.67%	14.23%	12.68%	9.75%	3.42%	21.36%	1.05%	5.2%	0.75%	1.26%
2025/12/17	22.22%	12.78%	13.24%	11.47%	3.19%	21.42%	1.72%	4.04%	0.79%	1.23%
2025/12/18	25.33%	12.94%	10.9%	9.41%	5.09%	20.43%	0.97%	4.52%	0.98%	0.81%
2025/12/19	24.74%	13.07%	10.86%	10.87%	3.54%	22.11%	1.28%	3.95%	0.86%	0.63%
2025/12/20	21.75%	12.58%	11.02%	10.61%	4.03%	25.07%	2.31%	3.3%	0.93%	0.55%
2025/12/21	22.26%	13.32%	11.43%	9.4%	4.3%	21.76%	2.19%	4.76%	0.92%	0.46%
2025/12/22	23.57%	13.55%	10.3%	8.56%	4.95%	19.86%	2.25%	4.06%	1.04%	0.32%
2025/12/23	25.87%	13.64%	10.07%	9.83%	3.46%	19.55%	2.12%	3%	1.02%	0.28%
2025/12/24	25.07%	13.16%	8.36%	10.41%	4.42%	22.88%	1.51%	2.4%	0.95%	0.39%
2025/12/25	22.18%	13.39%	9.21%	8.95%	4.26%	24.4%	2.05%	2.2%	1.11%	0.49%
2025/12/26	21.95%	13.61%	8.87%	10.75%	4.18%	24.57%	2.37%	1.9%	0.99%	0.49%
2025/12/27	24.88%	14.77%	8.02%	11.04%	5.18%	20.7%	1.82%	1.92%	1.11%	0.21%
2025/12/28	25.26%	14.97%	7.42%	9.06%	4.22%	20.58%	2%	2.29%	1.09%	0.85%
2025/12/29	28.53%	15.28%	8.36%	7.81%	4.72%	18.3%	1.81%	2.3%	1.05%	0.32%
2025/12/30	30.98%	16.57%	11.8%	10.04%	5.26%	7.35%	1.82%	2.11%	1.26%	0.26%
2025/12/31	32.73%	16.27%	11.17%	10.7%	5.82%	4.12%	2.99%	2.59%	1.02%	0.21%

optus.com.au
finder.com.au
tpg.com.au
iinet.net.au
vodafone.com.au
telstra.com.au
starlink.com
whistleout.com.au
felixmobile.com.au
gigacomm.net.au

Optus led December with a fluctuating spend share, peaking at 32.73% on the 31st. Telstra’s share dropped sharply, ending at 4.12%. Starlink’s share rose steadily, closing at 2.99%.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	66
2025/12/02	65
2025/12/03	71
2025/12/04	71
2025/12/05	72
2025/12/06	72
2025/12/07	72
2025/12/08	71
2025/12/09	71
2025/12/10	66
2025/12/11	66
2025/12/12	68
2025/12/13	68
2025/12/14	61
2025/12/15	69
2025/12/16	64
2025/12/17	64
2025/12/18	64
2025/12/19	65
2025/12/20	68
2025/12/21	68
2025/12/22	72
2025/12/23	72
2025/12/24	72
2025/12/25	71
2025/12/26	71
2025/12/27	69
2025/12/28	70
2025/12/29	70
2025/12/30	70
2025/12/31	70

Advertisers fluctuated throughout December, peaking at 72 on multiple days, before stabilizing at 70 to close the month.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
optus.com.au	4.97%
starlink.com	0.74%
finder.com.au	0.73%
amaysim.com.au	0.45%
aussiebroadband.com.au	0.34%
iinet.net.au	-0.57%
vodafone.com.au	-0.59%
gigacomm.net.au	-1.1%
whistleout.com.au	-2.14%
tpg.com.au	-5.08%

Optus.com.au surged with a 4.97% click share increase, while tpg.com.au plummeted by 5.08%. Starlink.com and finder.com.au also saw positive gains.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	optus.com.au	finder.com.au	iinet.net.au	tpg.com.au	vodafone.com.au	starlink.com	whistleout.com.au	telstra.com.au	amaysim.com.au	gigacomm.net.au
2025/12/01	27.47%	9.81%	8.22%	17.39%	3.39%	0.6%	5.56%	12.52%	1.45%	1.6%
2025/12/02	23.38%	10.72%	8.75%	17.67%	2.57%	1.78%	5.58%	13.57%	1.47%	2.77%
2025/12/03	22.08%	11.72%	7.77%	17.32%	3.59%	0.55%	7.14%	11.4%	1.41%	2.38%
2025/12/04	21.58%	11.09%	8.47%	16.96%	4.32%	2.19%	7.15%	12.88%	1.18%	2.1%
2025/12/05	20.42%	11.71%	8.74%	19.34%	3.12%	2.77%	6.42%	12.62%	1.06%	2.16%
2025/12/06	19.58%	10.72%	10.89%	18.94%	3.13%	2.35%	7.27%	11.36%	0.96%	3.82%
2025/12/07	18.88%	11.3%	10.97%	20.73%	2.95%	1.83%	6.34%	11.53%	0.92%	4.86%
2025/12/08	18.64%	11.92%	11.44%	19.08%	3.77%	1.22%	9.07%	10.89%	0.88%	2.37%
2025/12/09	17.33%	12.67%	11.19%	17.9%	3.52%	1.66%	8.26%	11.71%	0.92%	3.71%
2025/12/10	17.69%	13.77%	11.82%	21.85%	3.92%	1.78%	6.47%	9.13%	0.8%	2.05%
2025/12/11	19.42%	15%	11.17%	15.85%	3.43%	1.92%	7.76%	10.73%	0.83%	4.21%
2025/12/12	19.21%	12.33%	14.06%	19.44%	4.1%	3.19%	5.31%	10.63%	0.76%	2.5%
2025/12/13	19.67%	13.47%	11.38%	18.17%	4.48%	2.13%	5.55%	11.74%	0.81%	4.63%
2025/12/14	21.13%	12.38%	14.13%	18.95%	2.63%	0.93%	4.77%	10.72%	0.82%	6.23%
2025/12/15	19.4%	14.19%	11.43%	16.23%	3.09%	1.99%	6.03%	10.85%	0.95%	4.2%
2025/12/16	21.26%	15.08%	11.42%	15.05%	4.16%	1.95%	5.43%	12.55%	0.84%	2.12%
2025/12/17	22.88%	12.52%	13.68%	14.71%	2.85%	3.24%	4.48%	12.55%	0.91%	1.85%
2025/12/18	24.59%	12.72%	11.52%	13.33%	5.28%	1.54%	5.07%	12.16%	1.52%	1.34%
2025/12/19	24.46%	13.11%	12.44%	12.15%	3.84%	2.61%	4.18%	13.97%	1.64%	1.03%
2025/12/20	21.25%	13.27%	10.82%	11.12%	3.99%	5.82%	3.87%	16.11%	1.65%	0.95%
2025/12/21	21.99%	13.77%	10.83%	11.17%	4.55%	4.84%	5.09%	13.41%	1.61%	0.77%
2025/12/22	21.83%	13.88%	10%	10.01%	5.9%	4.3%	4.32%	12.54%	1.78%	0.56%
2025/12/23	23.59%	13.1%	10.88%	11.56%	4.12%	4.35%	3.53%	11.98%	1.61%	0.48%
2025/12/24	23.84%	13.84%	10.71%	9.39%	4.78%	3.13%	3.13%	14.63%	1.59%	0.59%
2025/12/25	22.58%	13.17%	8.68%	9.21%	4.5%	4.1%	3.14%	15.5%	1.68%	1.39%
2025/12/26	21.67%	14.13%	11.62%	8.54%	4.19%	4.31%	2.9%	15.41%	1.52%	1.4%
2025/12/27	23.2%	15.35%	13.04%	7.86%	4.96%	3.69%	2.75%	12.93%	1.37%	0.37%
2025/12/28	22.71%	14.96%	10.37%	7.26%	4.4%	3.62%	2.95%	13.16%	1.41%	2.62%
2025/12/29	26.36%	15.84%	7.68%	8.21%	4.71%	3.65%	3.12%	11.96%	1.22%	0.64%
2025/12/30	27.23%	16.25%	11.05%	11.43%	5.39%	2.76%	2.9%	5.07%	1.24%	0.43%
2025/12/31	27.94%	14.94%	10.55%	10.02%	6.14%	5.69%	4.33%	3.18%	0.92%	0.35%

optus.com.au
finder.com.au
iinet.net.au
tpg.com.au
vodafone.com.au
starlink.com
whistleout.com.au
telstra.com.au
amaysim.com.au
gigacomm.net.au

Optus led December, peaking at 27.94% on the 31st. Finder and Telstra followed, with Finder ending at 14.94% and Telstra dropping to 3.18%. TPG’s share decreased, while Vodafone and Starlink saw slight increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services - Last month

1
5G Home Internet Plans in 2025 https://www.finder.com.au
5G Home Wireless Broadband — Compare Cost, Speed & Data Across Different Internet Providers To Find A Suitable Plan.
2
Switch to 5G Home Internet | Save $120 | $0 Upfront Wi-Fi 7 modem https://www.iinet.net.au › 5g › home-broadband
$39.99/mth for 6 months. $0 upfront modem. Min cost $39.99 if modem is returned. New connections, select areas only. T&C apply.
3
5G Home Internet—Bundle Bonus | $15/mth off | For 12 months https://www.optus.com.au
Get $15 off every month for 12 months on each additional eligible plan you add. T&Cs. Your mobile, your internet, your family's plan. Bring it all together & unlock...
4
Get 100,000 TelstraPlus pts - No lock-in contracts https://www.telstra.com.au › telstra › nbn
100,000 Telstra Plus bonus pts on select nbn plans. Ends 29 Dec. New services. T&Cs apply.
5
Best value 5G home internet | $39.99/mth for 6 months https://www.tpg.com.au › 5g › home-broadband
$39.99/mth for 6 months. With our Wi-Fi 7 modem. Avail until withdrawn. Min cost $39.99 if you return the modem. Speeds vary. New connections only. T&C apply.

In the competitive landscape of 5G home internet, Finder.com.au emphasizes comparison, while iiNet and TPG offer enticing $39.99/month deals with upfront savings. Optus highlights bundling benefits, and Telstra tempts with 100,000 bonus points. Each ad uniquely targets cost-conscious consumers seeking value and flexibility.

Frequently Asked Questions

Why is the AUS Telecommunications 5g Services December 2025 Report useful and how should I use it?

Why is the AUS Telecommunications 5g Services December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications 5g Services December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications 5g Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications 5g Services December 2025 Report?

The AUS Telecommunications 5g Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications 5g Services December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications 5g Services December 2025 Report for?

The AUS Telecommunications 5g Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Telecommunications 5g Services - PPC Market Share Analysis December 2025