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AUS Telecommunications 5g Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
telstra.com.au 28.25
optus.com.au 25.4
tpg.com.au 9.54
finder.com.au 5.52
vodafone.com.au 4.61
iinet.net.au 4.47
whistleout.com.au 4.38
amaysim.com.au 1.96
aldimobile.com.au 1.85
aussiebroadband.com.au 1.44
others 12.58

Copyright © Adthena. All rights reserved.

In the telecommunications PPC landscape, Telstra leads with 28.25% click share, closely followed by Optus at 25.4%. TPG holds 9.54%, while ‘others’ collectively capture 12.58%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date optus.com.au telstra.com.au tpg.com.au finder.com.au whistleout.com.au iinet.net.au aussiebroadband.com.au amaysim.com.au spintel.net.au vodafone.com.au
2025/04/01 26.43% 21.63% 11.95% 8.18% 6.4% 4.37% 1.09% 0.94% 3.85% 1.75%
2025/04/02 22.14% 18.46% 12.68% 8.12% 7.75% 7.1% 1.4% 1.38% 2.41% 3.33%
2025/04/03 24.2% 22.12% 12.22% 7.12% 7.13% 6.28% 0.98% 1.1% 2.12% 2.35%
2025/04/04 26.95% 23.03% 12.05% 6.97% 6.76% 6.48% 1.18% 1.24% 1.3% 2.61%
2025/04/05 28.06% 24.23% 11.77% 6.18% 6.77% 4.96% 1.47% 1.41% 0.82% 3.25%
2025/04/06 25.05% 25.36% 12.57% 6.61% 6.89% 6.89% 1.57% 1.57% 0.41% 1.3%
2025/04/07 21.12% 24.63% 13.02% 7.55% 8.05% 6.52% 1.4% 1.64% 1.13% 1.5%
2025/04/08 24.34% 18.57% 13.63% 7.66% 8.43% 8.01% 1.34% 1.81% 1.93% 1.97%
2025/04/09 20.96% 19.2% 13.72% 8.04% 8.96% 7.72% 1.28% 1.56% 3.54% 2.58%
2025/04/10 20.94% 21.07% 13.13% 8.45% 8.28% 6% 1.64% 2.03% 1.9% 1.96%
2025/04/11 17.92% 24.71% 14.16% 8.31% 7.87% 6.2% 1.62% 1.61% 1.51% 2.91%
2025/04/12 20.33% 22.23% 13.12% 7.9% 7.42% 6.65% 1.86% 1.94% 2.5% 2.43%
2025/04/13 21.98% 25.49% 13.35% 7.3% 6.55% 5.75% 1.51% 1.64% 3.01% 1.96%
2025/04/14 18.31% 22.44% 13.54% 9.18% 6.98% 5.62% 1.66% 1.65% 4.06% 3.21%
2025/04/15 17.41% 22.03% 14.44% 10.74% 6.66% 6.5% 1.28% 1.5% 3.12% 3.14%
2025/04/16 15.6% 20.21% 15.95% 11.64% 7.1% 7.96% 1.58% 1.38% 3.55% 2.59%
2025/04/17 18.28% 24.72% 14.34% 10.06% 5.85% 7.14% 1.52% 1.55% 2.5% 3.81%
2025/04/18 15.55% 28.9% 15.32% 8.56% 3.84% 8.32% 1.57% 1.94% 0.73% 2.54%
2025/04/19 17.21% 25.55% 13.76% 9.86% 4.77% 6.98% 2.52% 1.57% 2.69% 2.99%
2025/04/20 16.91% 26.48% 13.61% 9.97% 5.25% 6.6% 2.3% 1.5% 1.95% 1.8%
2025/04/21 22.96% 17.53% 14.53% 11.15% 6.35% 6.56% 2.41% 1.52% 1.98% 1.53%
2025/04/22 18.48% 18.94% 15.08% 11.35% 6.39% 6.3% 2.21% 1.55% 3.15% 2.83%
2025/04/23 20.7% 18.7% 15.03% 10.6% 6.49% 6.77% 1.87% 1.36% 2.51% 1.6%
2025/04/24 19.93% 21.77% 13.5% 10.47% 6.43% 5.74% 1.93% 1.44% 2.16% 2.38%
2025/04/25 22.23% 23.18% 12.59% 9.22% 6.15% 5.48% 2.19% 1.67% 1.68% 1.91%
2025/04/26 23.21% 25.85% 11.46% 8.94% 5.14% 5.17% 2.37% 1.71% 1.05% 0.9%
2025/04/27 23.05% 24.38% 11.91% 9.32% 5.42% 4.74% 2.26% 1.37% 1.53% 2.63%
2025/04/28 23.09% 21.84% 12.32% 9.53% 6.08% 5.95% 2% 1.77% 1.81% 1.62%
2025/04/29 27.72% 16.99% 9.75% 10.33% 5.93% 6.07% 1.92% 1.63% 2.56% 2.24%
2025/04/30 29.33% 18.49% 12.35% 10.11% 5% 4.82% 2.09% 2.01% 1.74% 1.55%

Copyright © Adthena. All rights reserved.

Optus led April with fluctuating spend, peaking at 29.33% on the 30th. Telstra’s share varied, ending at 18.49%. TPG and Finder saw moderate changes, while WhistleOut and iiNet had lower shares. Aussie Broadband, Amaysim, SpinTel, and Vodafone maintained smaller shares.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 82
2025/04/02 80
2025/04/03 79
2025/04/04 77
2025/04/05 78
2025/04/06 77
2025/04/07 75
2025/04/08 76
2025/04/09 68
2025/04/10 71
2025/04/11 72
2025/04/12 73
2025/04/13 72
2025/04/14 75
2025/04/15 71
2025/04/16 71
2025/04/17 71
2025/04/18 69
2025/04/19 72
2025/04/20 69
2025/04/21 69
2025/04/22 71
2025/04/23 70
2025/04/24 70
2025/04/25 71
2025/04/26 71
2025/04/27 71
2025/04/28 75
2025/04/29 75
2025/04/30 74

Copyright © Adthena. All rights reserved.

April began with 82 advertisers, gradually declining to 68 by mid-month. A recovery followed, stabilizing around 71, ending at 74.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
optus.com.au 2.17%
aliexpress.com 1.17%
finder.com.au 0.99%
aussiebroadband.com.au 0.54%
dodo.com 0.35%
aldimobile.com.au -0.41%
scorptec.com.au -0.46%
telstra.com.au -0.72%
vodafone.com.au -0.99%
whistleout.com.au -1.55%

Copyright © Adthena. All rights reserved.

Optus.com.au surged with a 2.17% click share increase, while Whistleout.com.au faced a 1.55% decline. Aliexpress.com gained 1.17%, contrasting Vodafone.com.au’s 0.99% drop.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date optus.com.au tpg.com.au telstra.com.au finder.com.au iinet.net.au whistleout.com.au amaysim.com.au spintel.net.au aliexpress.com starlink.com
2025/04/01 22.6% 14.89% 12.79% 7.9% 6.52% 7.12% 1.64% 3.62% 0.8% 3%
2025/04/02 17.34% 13.81% 10.43% 8.27% 7.62% 8.22% 2.4% 2.81% 1.69% 3.46%
2025/04/03 20.48% 13.78% 12.43% 7.12% 7.88% 7.9% 2.04% 2.45% 1.52% 1.5%
2025/04/04 24.1% 15.17% 12.76% 7.35% 8.61% 7.59% 2.22% 1.89% 1.02% 2.08%
2025/04/05 26.04% 14.46% 14.22% 6.63% 6.36% 7.69% 2.63% 0.81% 1.18% 1.26%
2025/04/06 23.05% 14.41% 15.25% 6.88% 9.51% 7.87% 2.83% 0.47% 1.49% 1.07%
2025/04/07 18.79% 15.5% 14.55% 7.49% 8.15% 8.95% 3.32% 0.98% 0.82% 1.38%
2025/04/08 19.77% 15.1% 11.22% 8.19% 9.29% 9.47% 3.44% 2.13% 0.88% 1.62%
2025/04/09 17.63% 15.52% 11.26% 7.97% 9.45% 10.13% 2.54% 3.59% 1.03% 2.13%
2025/04/10 18.53% 15% 12.34% 8.39% 7.44% 9.13% 3.24% 1.65% 0.88% 1.37%
2025/04/11 16.46% 17.26% 14.56% 8.76% 7.87% 8.67% 2.78% 1.41% 0.75% 1.5%
2025/04/12 16.61% 16.73% 12.26% 8.34% 8.59% 8.1% 3.16% 1.93% 2.72% 1.84%
2025/04/13 18.31% 17.77% 14.9% 7.32% 7.79% 7.13% 2.82% 3.29% 1.61% 0.92%
2025/04/14 16.18% 15.17% 13.36% 9.51% 6.59% 7.54% 2.42% 4.04% 1.98% 2.25%
2025/04/15 13.83% 18.49% 12.6% 10.93% 7.83% 6.98% 2.54% 3.19% 1.14% 1.12%
2025/04/16 12.41% 20.25% 11.24% 11.62% 9.92% 7.13% 2.11% 3.67% 1.89% 1.52%
2025/04/17 13.32% 18.26% 14.98% 10.8% 9.01% 6.53% 2.95% 2.19% 2.92% 0.56%
2025/04/18 13.44% 19.94% 16.65% 8.71% 9.81% 3.97% 3.59% 0.72% 4.17% 0.54%
2025/04/19 13.35% 18.42% 14.52% 10.25% 9.79% 5.02% 2.7% 3.04% 2.85% 1.81%
2025/04/20 13.23% 16.33% 15% 10.67% 7.96% 5.77% 2.33% 2.5% 5.89% 2.27%
2025/04/21 15.87% 15.89% 11.22% 11.6% 7.73% 7.21% 2.37% 1.88% 4.72% 1.74%
2025/04/22 13.29% 18.55% 10.43% 11.67% 7.76% 6.78% 2.42% 3.37% 4.85% 1.12%
2025/04/23 15.99% 17.92% 10.96% 10.03% 8.36% 6.6% 1.78% 2.9% 4.35% 1.41%
2025/04/24 16.82% 15.11% 12.55% 10.63% 6.78% 7.01% 2.34% 1.98% 4.39% 1.28%
2025/04/25 17.93% 14.21% 14.01% 9.75% 6.87% 6.88% 2.52% 2.07% 3.34% 1.27%
2025/04/26 19.21% 14.16% 14.83% 9.18% 7.04% 5.75% 2.68% 1.1% 4.61% 1.18%
2025/04/27 19.9% 13.96% 13.74% 9.91% 6.75% 6.01% 2.05% 1.5% 3.04% 2.81%
2025/04/28 20.31% 13.95% 12.85% 9.48% 8.17% 6.57% 2.53% 1.91% 2.97% 2.65%
2025/04/29 23.51% 11.43% 10.17% 10.25% 8.19% 6.32% 2.53% 2.98% 2.1% 3.66%
2025/04/30 25.35% 14.29% 10.73% 10.61% 6.78% 5.69% 2.77% 2.2% 2.13% 2.1%

Copyright © Adthena. All rights reserved.

Optus led April, peaking at 26.04% on the 5th, ending strong at 25.35%. TPG fluctuated, closing at 14.29%. Telstra’s share dipped, finishing at 10.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Top 10 5G Internet Plans https://www.finder.com.au › 5g-internet

    5G Home Wireless Broadband — Compare 5G Internet Plans from Leading ISPs in Australia. See The Latest Broadband Deals.

  2. 2
    iiNet 5G Home Internet | From Just $59.99/mth https://www.iinet.net.au

    Try iiNet's 5G Home Broadband Premium from $59.99/mth for 6 months. Avail select areas.

  3. 3
    No Contract + Unlimited Data https://www.spintel.net.au › fast-nbn-plans

    Switch & Save With Spintel — Enjoy A Fast & Reliable Connection To The NBN Network With Spintel. Select Your NBN Plan.

  4. 4
    Telstra 5G Home Internet https://www.telstra.com.au › telstra › 5ginternet

    Ridiculously fast speeds — Get Telstra 5G home Internet and start enjoying ridiculously fast speeds at home.

  5. 5
    TPG 5G Home Broadband - From $49.99/mth for 6 Months https://www.tpg.com.au › 5g › home-broadband

    Then $59.99/mth. Switch to great value 5G broadband with $0 setup & delivery. T&C apply

Copyright © Adthena. All rights reserved.

In the competitive world of 5G internet, finder.com.au leads with a comprehensive comparison of top plans, enticing users with the latest deals. iiNet and TPG offer budget-friendly options starting at $59.99/month, while Telstra promises “ridiculously fast speeds.” Spintel highlights no contracts and unlimited data, appealing to flexibility seekers.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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