AUS Telecommunications 5g Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
optus.com.au	28.5
telstra.com.au	26.72
tpg.com.au	8.19
finder.com.au	5.87
vodafone.com.au	5.36
whistleout.com.au	5.02
iinet.net.au	3.07
amaysim.com.au	2.17
aussiebroadband.com.au	1.34
felixmobile.com.au	1.33
others	12.43

In the telecommunications PPC landscape, Optus leads with 28.5% click share, closely followed by Telstra at 26.72%. Others collectively hold 12.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	optus.com.au	telstra.com.au	tpg.com.au	finder.com.au	whistleout.com.au	iinet.net.au	vodafone.com.au	felixmobile.com.au	amaysim.com.au	spintel.net.au
2025/05/01	30.7%	19.24%	13.82%	9%	4.44%	4.69%	1.89%	1.17%	1.25%	1.57%
2025/05/02	27.88%	20.49%	12.49%	9.04%	4.71%	5.1%	2%	1.34%	1.47%	2.4%
2025/05/03	27.33%	22.12%	12.8%	8.1%	4.19%	4.56%	3.24%	1.5%	1.48%	2.35%
2025/05/04	24.71%	24.35%	11.87%	9.19%	4.04%	3.83%	3.5%	1.58%	1.64%	1.94%
2025/05/05	28.85%	17.86%	10.54%	9.29%	4.99%	4.74%	3.84%	1.59%	1.43%	2.98%
2025/05/06	27.73%	17.54%	11.24%	10.45%	5.08%	4.57%	4.33%	1.7%	1.56%	3.06%
2025/05/07	27.14%	18.64%	10.95%	9.79%	4.9%	3.97%	2.67%	1.69%	1.44%	3.26%
2025/05/08	25.7%	21.04%	10.73%	9.41%	5.42%	4.6%	3.86%	2%	1.43%	1.82%
2025/05/09	27.24%	23.28%	10.8%	8.95%	5.49%	4.55%	1.96%	1.95%	1.69%	1.4%
2025/05/10	24.05%	23.71%	10.38%	9.71%	5.87%	4.93%	3.35%	1.89%	1.74%	1.48%
2025/05/11	19.8%	26.92%	10.71%	10.04%	5.62%	4.32%	3.96%	2.07%	1.86%	1.26%
2025/05/12	22.32%	23.87%	10.59%	10.08%	6.39%	4.8%	2.53%	2.18%	1.95%	1.9%
2025/05/13	24.61%	18.31%	11.6%	10.35%	7.7%	4.55%	3.12%	2.28%	2.09%	2.13%
2025/05/14	22.96%	19.73%	11.24%	9.79%	7.55%	4.66%	3.53%	1.98%	2.23%	2.19%
2025/05/15	25.67%	21.88%	10.36%	9.3%	8.21%	3.78%	2.11%	1.98%	2.72%	1.64%
2025/05/16	24.92%	21.37%	9.98%	9.85%	8.64%	3.01%	3.76%	1.96%	2.4%	0.59%
2025/05/17	25.39%	23.2%	10.64%	8.67%	8.19%	3.37%	3.01%	1.78%	2.24%	0.63%
2025/05/18	25.28%	21.46%	10.52%	8.68%	8.76%	3.47%	3.9%	2.1%	2.22%	0.73%
2025/05/19	24.61%	16.97%	11.24%	9.37%	9.9%	4.38%	3.18%	2.57%	2.91%	1%
2025/05/20	24.54%	22.16%	10.67%	8.7%	8.21%	3.85%	4.09%	2.38%	2.49%	0.84%
2025/05/21	25.25%	19.16%	10.75%	8.95%	8.93%	3.87%	2.56%	2.93%	2.77%	0.96%
2025/05/22	21.09%	22.44%	10.95%	10.71%	8.65%	3.31%	2.07%	2.73%	2.91%	1.23%
2025/05/23	18.24%	22.61%	11.5%	11.27%	9.26%	3.09%	3.6%	3.38%	2.48%	1.23%
2025/05/24	19.79%	24.75%	11.61%	9.56%	9.31%	4.11%	2.93%	3.04%	1.95%	1.34%
2025/05/25	20.89%	23.59%	10.9%	8.69%	9.56%	3.38%	2.99%	3.23%	2.25%	0.96%
2025/05/26	25.18%	19.58%	11.93%	9.54%	8.59%	3.96%	2.37%	2.96%	2.48%	1.11%
2025/05/27	27.67%	17.38%	12.25%	9.62%	8.65%	3.42%	2.62%	3.04%	2.8%	1.32%
2025/05/28	27.89%	19%	11.53%	8.44%	8.2%	3.54%	2.62%	3.12%	2.48%	1.87%
2025/05/29	28.05%	20.23%	11.24%	8.75%	8.14%	3.03%	2.76%	2.72%	2.3%	1.25%
2025/05/30	27.61%	20.47%	12.08%	8.34%	7.86%	2.94%	2.86%	2.75%	2.42%	1.4%
2025/05/31	28.29%	22.84%	11.31%	8.6%	7.68%	3.68%	2.77%	2.32%	2.13%	1.54%

Optus led May with fluctuating spend, peaking at 30.7% and ending at 28.29%. Telstra’s share rose mid-month, closing at 22.84%. TPG maintained a steady presence, while Finder and WhistleOut showed minor variations.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	74
2025/05/02	77
2025/05/03	76
2025/05/04	74
2025/05/05	79
2025/05/06	74
2025/05/07	77
2025/05/08	75
2025/05/09	77
2025/05/10	76
2025/05/11	73
2025/05/12	77
2025/05/13	76
2025/05/14	77
2025/05/15	78
2025/05/16	76
2025/05/17	77
2025/05/18	75
2025/05/19	81
2025/05/20	78
2025/05/21	78
2025/05/22	78
2025/05/23	78
2025/05/24	75
2025/05/25	77
2025/05/26	74
2025/05/27	73
2025/05/28	71
2025/05/29	70
2025/05/30	69
2025/05/31	70

In May 2025, advertiser numbers fluctuated, peaking at 81 on May 19. The month concluded with a decline, ending at 70.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
whistleout.com.au	1.78%
amaysim.com.au	0.72%
felixmobile.com.au	0.58%
tpg.com.au	0.22%
mobileciti.com.au	0.16%
finder.com.au	-0.28%
gigacomm.net.au	-0.29%
spintel.net.au	-0.44%
iinet.net.au	-0.5%
telstra.com.au	-1.21%

Whistleout.com.au surged with a 1.78 increase, while telstra.com.au dropped by 1.21. Amaysim.com.au and felixmobile.com.au also gained, contrasting iinet.net.au’s decline.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	optus.com.au	tpg.com.au	telstra.com.au	finder.com.au	whistleout.com.au	iinet.net.au	amaysim.com.au	felixmobile.com.au	spintel.net.au	vodafone.com.au
2025/05/01	25.78%	16.12%	11.96%	9.83%	5.19%	6.82%	1.8%	1.41%	1.77%	1.64%
2025/05/02	22.26%	15.55%	12.43%	9.72%	5.41%	7.2%	2.09%	1.63%	3.29%	1.73%
2025/05/03	22.6%	17.15%	13.05%	8.44%	4.57%	6.84%	2.07%	1.62%	3.2%	2.63%
2025/05/04	20.13%	14.5%	15.04%	10.35%	4.96%	5.57%	2.28%	1.83%	2.13%	2.66%
2025/05/05	23.11%	12.76%	10.81%	10.08%	5.5%	6.98%	2.11%	1.67%	3.58%	2.74%
2025/05/06	23.96%	13.84%	10.95%	11.08%	5.72%	5.94%	2.01%	1.85%	2.94%	3.29%
2025/05/07	21.79%	13.8%	10.96%	10.29%	5.34%	4.96%	2%	1.79%	4.26%	1.94%
2025/05/08	22.46%	13.61%	11.99%	9.99%	5.86%	6.79%	2.08%	2.06%	2.23%	2.88%
2025/05/09	22.42%	14.01%	13.83%	9.71%	6.19%	6.54%	2.39%	2.11%	1.54%	1.75%
2025/05/10	18.95%	12.99%	14.19%	11.2%	6.7%	7.1%	2.52%	2.06%	2.05%	2.57%
2025/05/11	16.97%	13.58%	15.66%	11.17%	6.28%	6.47%	2.74%	2.22%	1.81%	3.37%
2025/05/12	17.72%	13.08%	13.54%	10.81%	6.84%	8.03%	2.77%	2.31%	2.59%	2.25%
2025/05/13	20.75%	14.24%	10.42%	11.22%	8.33%	6.3%	2.83%	2.35%	2.3%	2.33%
2025/05/14	20.34%	13.66%	10.88%	10.14%	7.88%	6.69%	2.9%	2%	2.58%	2.31%
2025/05/15	21.12%	13.32%	12.35%	9.9%	8.68%	5.92%	3.73%	2.05%	2.23%	1.78%
2025/05/16	21.75%	11.97%	12.11%	10.25%	9.46%	4.53%	3.32%	2.07%	0.8%	2.66%
2025/05/17	21.97%	13.85%	12.72%	9.08%	8.78%	5.72%	3.04%	1.8%	0.8%	2.05%
2025/05/18	21.24%	13.09%	12.4%	9.15%	9.58%	5.58%	3.06%	2.26%	1.08%	2.66%
2025/05/19	19.76%	12.8%	9.7%	9.83%	10.37%	5.35%	3.97%	2.75%	1.6%	2.31%
2025/05/20	21.17%	13.2%	12.45%	9.03%	8.9%	5.54%	3.66%	2.51%	1.34%	2.88%
2025/05/21	21.04%	12.53%	10.03%	8.78%	9.37%	5.04%	3.79%	3.14%	1.36%	1.82%
2025/05/22	16.85%	12.99%	12.47%	11.19%	9.51%	4.66%	3.87%	3.09%	1.93%	1.85%
2025/05/23	15.44%	13.92%	12.49%	12.02%	9.95%	4.05%	3.21%	3.66%	1.72%	2.45%
2025/05/24	16.31%	15.07%	13.66%	10.32%	10.3%	6%	2.65%	3.37%	1.52%	2.01%
2025/05/25	17.21%	12.59%	12.56%	9.38%	10.61%	4.34%	3.26%	3.77%	1.47%	2.16%
2025/05/26	21.16%	14.33%	10.78%	9.72%	8.92%	6.28%	3.36%	3.21%	1.38%	1.68%
2025/05/27	23.21%	14.6%	9.68%	10.47%	8.97%	5.11%	3.9%	3.29%	2.05%	1.82%
2025/05/28	22.49%	13.84%	10.42%	8.96%	9.03%	5.75%	3.46%	3.51%	3.21%	1.92%
2025/05/29	22.76%	13.79%	10.9%	9.34%	8.95%	5%	3.47%	3.16%	1.86%	2.12%
2025/05/30	23.86%	14.67%	10.94%	8.65%	8.42%	4.2%	3.62%	3.06%	2.4%	2.08%
2025/05/31	24.16%	14.03%	12.77%	9.4%	8.87%	5.24%	3.24%	3.05%	2.12%	2.04%

Optus led May with fluctuating impressions, peaking at 25.78% and ending at 24.16%. TPG and Telstra followed, showing varied trends. WhistleOut and Finder saw consistent mid-range shares, while Amaysim and FelixMobile maintained lower but stable positions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
5G Home Wireless Broadband https://www.finder.com.au
5G Home Internet Plans in 2025 — Compare Cost, Speed & Data Across Different Internet Providers To Find A Suitable Plan.
2
iiNet 5G Home Broadband - From Just $49.99/mth https://www.iinet.net.au
Try iiNet's 5G Home Broadband Plus from $49.99/mth for 6 months. Avail select areas. Experience awesome 50Mbps Typical Evening...
3
$0 Ultra Wi-Fi 5G Modem incl. | Don't Suffer The Buffer. https://www.optus.com.au › 5ghome-internet › modem
Powerful Wi-Fi 5G Modem For $0 When You Stay For 36m. From $69/m. Min. Cost $537. T&Cs. For...
4
Telstra 5G Home Internet - Ridiculously fast speeds https://www.telstra.com.au › telstra › 5ginternet
Get Telstra 5G home Internet and start enjoying ridiculously fast speeds at home. Experience...
5
Best value 5G home internet - From $49.99/mth for 6 months https://www.tpg.com.au › 5g › home-broadband
Then $59.99/mth. Australia's best value 5G internet. Outstanding Value Canstar Blue 2024. New...

In the competitive 5G home internet market, Finder.com.au leads with comprehensive plan comparisons. iiNet and TPG entice with affordable introductory offers, while Optus highlights a $0 modem deal. Telstra promises unmatched speed, emphasizing performance. Each ad uniquely targets cost-conscious and speed-seeking consumers.

Frequently Asked Questions

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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AUS Telecommunications 5g Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Competitor Count for AUS Telecommunications 5g Services

Market Loss & Market Gains for AUS Telecommunications 5g Services

AUS Telecommunications 5g Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Frequently Asked Questions

Why is the AUS Telecommunications 5g Services May 2025 Report useful and how should I use it?

Why is the AUS Telecommunications 5g Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications 5g Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications 5g Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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