AUS Telecommunications 5g Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications 5g Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.2321391125
	86.7678608875

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	23%
Transactional	4%
Navigational	4%
Seasonal	0%
Local	3%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
optus.com.au	19.1
finder.com.au	15.12
telstra.com.au	11.95
tpg.com.au	8.69
whistleout.com.au	8.39
iinet.net.au	5.82
gigacomm.net.au	5.35
felixmobile.com.au	4.7
aussiebroadband.com.au	2.42
superloop.com	1.83
others	16.63

optus.com.au - 19.1%
finder.com.au - 15.12%
telstra.com.au - 11.95%
tpg.com.au - 8.69%
whistleout.com.au - 8.39%
iinet.net.au - 5.82%
gigacomm.net.au - 5.35%
felixmobile.com.au - 4.7%
aussiebroadband.com.au - 2.42%
superloop.com - 1.83%
others - 16.63%

Optus leads with 19.1% click share, followed by Finder at 15.12%. Telstra holds 11.95%, while “others” collectively capture 16.63%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	tpg.com.au	telstra.com.au	optus.com.au	finder.com.au	iinet.net.au	felixmobile.com.au	whistleout.com.au	gigacomm.net.au	aussiebroadband.com.au	superloop.com
2025/10/01	7.99%	8.84%	19.46%	15.25%	2.28%	8.19%	11.56%	3.73%	2.47%	2.49%
2025/10/02	7.12%	7.22%	16.35%	15.56%	1.92%	8.03%	12.24%	7.72%	2.75%	1.97%
2025/10/03	5.43%	10.38%	18.83%	16.1%	1.25%	7.09%	12.41%	7.09%	2.42%	1.71%
2025/10/04	4.03%	12.2%	16.47%	15.31%	1.54%	7.16%	10.3%	7.88%	3.02%	2.33%
2025/10/05	3.53%	11.41%	17.06%	15%	1.52%	8.08%	9.71%	9.11%	3.19%	1.84%
2025/10/06	2.3%	10.86%	15.12%	14.99%	1.71%	8.28%	9.36%	8.53%	3.82%	4.52%
2025/10/07	2.31%	11.83%	16.63%	16.65%	1.64%	9.74%	9.84%	6.67%	3.18%	3.46%
2025/10/08	7.38%	11.02%	17.92%	14.64%	0.65%	9.82%	10.07%	5.94%	3.03%	2.86%
2025/10/09	10.27%	11.67%	15.77%	15.66%	0.35%	10.42%	9.27%	5.19%	2.37%	2.53%
2025/10/10	11.28%	11.66%	15.92%	14.97%	0.24%	10.21%	8.75%	4.74%	2.23%	2.51%
2025/10/11	6.98%	15.95%	16.62%	14.33%	0.21%	11.44%	6.52%	6.16%	2.52%	3.03%
2025/10/12	8.33%	13.38%	19.65%	14.22%	0.17%	11.35%	8.07%	5.22%	2.39%	1.85%
2025/10/13	9.69%	13.06%	19.1%	14.06%	0.1%	11.95%	6.25%	5.13%	2.79%	1.86%
2025/10/14	10.65%	11.62%	19.96%	15.39%	0.03%	12.05%	7.19%	3.56%	2.47%	1.54%
2025/10/15	7.31%	10.13%	18.13%	17.01%	0.38%	12.05%	8.46%	4.43%	2.69%	1.71%
2025/10/16	7.3%	10.11%	19.13%	14.82%	5.62%	11.7%	7.01%	3.32%	2.81%	1.45%
2025/10/17	6.22%	12.99%	15.02%	13.26%	12.33%	11.7%	5.53%	2.72%	2.52%	1.78%
2025/10/18	6%	11.27%	17.82%	12.58%	10.56%	12.81%	4.76%	5.31%	1.86%	1.09%
2025/10/19	7.43%	9.06%	17.69%	12.49%	12.14%	12.92%	4.65%	3.71%	1.88%	1.38%
2025/10/20	7.94%	8.64%	18.1%	13.04%	10.69%	14.18%	5.34%	3.05%	2.35%	1.52%
2025/10/21	7.36%	9.94%	17.39%	13.87%	11.59%	13.28%	6.51%	2.37%	1.84%	0.98%
2025/10/22	8.59%	13.37%	16.74%	13.03%	10.48%	13.39%	5.67%	3.14%	1.92%	0.75%
2025/10/23	9.22%	11.8%	17.57%	13.2%	10.88%	12.61%	5.38%	3.48%	2.28%	0.47%
2025/10/24	7.27%	14.35%	16.14%	12.27%	11.43%	11.51%	5.08%	4.94%	2.03%	0.94%
2025/10/25	8.13%	12.72%	17.61%	12.48%	11.55%	11.5%	6.41%	5%	1.57%	0.82%
2025/10/26	8.41%	9.48%	18.01%	12.84%	10.64%	10.91%	5.54%	6.13%	1.76%	1.13%
2025/10/27	10.57%	8.47%	15.02%	14.43%	11.3%	10.5%	7.36%	3.91%	1.71%	1.04%
2025/10/28	13.15%	9.93%	14.97%	13.76%	10.52%	9.5%	7.82%	3.56%	1.73%	0.59%
2025/10/29	14.03%	8.84%	14.7%	13.55%	11.06%	8.92%	8.35%	3.42%	1.54%	1.04%
2025/10/30	15.19%	12.86%	13.93%	12.72%	9.9%	8.47%	7.18%	3.61%	1.56%	0.84%
2025/10/31	16.86%	13.93%	12.55%	12.35%	10.46%	7.98%	6.72%	3.89%	1.3%	0.84%

tpg.com.au
telstra.com.au
optus.com.au
finder.com.au
iinet.net.au
felixmobile.com.au
whistleout.com.au
gigacomm.net.au
aussiebroadband.com.au
superloop.com

In October 2025, TPG’s spend share started low, surged mid-month, and peaked at 16.86% on the 31st. Telstra fluctuated, ending at 13.93%. Optus led early, but declined to 12.55%. Finder’s share decreased, finishing at 12.35%. Felix Mobile rose, then fell to 7.98%. WhistleOut’s share dropped to 6.72%. GigaComm and Aussie Broadband remained low, while Superloop’s share dwindled to 0.84%.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	67
2025/10/02	69
2025/10/03	63
2025/10/04	66
2025/10/05	67
2025/10/06	72
2025/10/07	69
2025/10/08	66
2025/10/09	67
2025/10/10	68
2025/10/11	69
2025/10/12	69
2025/10/13	73
2025/10/14	67
2025/10/15	69
2025/10/16	72
2025/10/17	67
2025/10/18	76
2025/10/19	71
2025/10/20	72
2025/10/21	72
2025/10/22	71
2025/10/23	69
2025/10/24	70
2025/10/25	72
2025/10/26	69
2025/10/27	64
2025/10/28	62
2025/10/29	67
2025/10/30	66
2025/10/31	70

October saw fluctuating advertiser numbers, peaking at 76 on the 18th. The month concluded with a stable 70, indicating a dynamic yet steady landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
iinet.net.au	7.92%
tpg.com.au	4.41%
vodafone.com.au	0.64%
starlink.com	0.61%
optus.com.au	0.39%
finder.com.au	-1.14%
gigacomm.net.au	-1.39%
superloop.com	-1.54%
whistleout.com.au	-1.87%
telstra.com.au	-2.04%

In the past month, iiNet and TPG surged with click share increases of 7.92% and 4.41%, respectively. Meanwhile, Telstra and WhistleOut faced declines of 2.04% and 1.87%.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tpg.com.au	telstra.com.au	optus.com.au	finder.com.au	iinet.net.au	whistleout.com.au	gigacomm.net.au	felixmobile.com.au	aussiebroadband.com.au	superloop.com
2025/10/01	4.97%	16.37%	22.59%	15.06%	2.43%	10.94%	3.55%	3.42%	1.63%	3.56%
2025/10/02	4.51%	14.54%	16.87%	15.44%	2.21%	12.67%	8.68%	3.2%	2.6%	2.22%
2025/10/03	3.71%	17.85%	22.06%	15.36%	0.81%	12.79%	6.63%	2.46%	1.55%	1.93%
2025/10/04	2.08%	20.43%	18.57%	14.7%	1.65%	9.75%	7.51%	2.47%	2.05%	2.22%
2025/10/05	2.18%	19.56%	18.77%	14.38%	1%	9.58%	9.81%	2.65%	2.15%	2.04%
2025/10/06	1.17%	17.28%	16.2%	14.89%	1%	9.21%	9.74%	2.98%	2.61%	6.18%
2025/10/07	0.96%	18.77%	19.01%	17.22%	1.31%	9.85%	7.05%	2.81%	2.27%	4.16%
2025/10/08	5.84%	16.07%	20.13%	15.11%	0.38%	11.39%	6.98%	3.07%	2.22%	3.15%
2025/10/09	7.55%	16.11%	18.77%	17.35%	0.16%	10.65%	5.77%	3.1%	2.49%	3.02%
2025/10/10	8.6%	16.41%	18.91%	16.34%	0.1%	9.44%	5.94%	2.97%	2.2%	2.62%
2025/10/11	4.3%	20.9%	19.66%	15.48%	0.09%	6.84%	7.55%	3.2%	2.43%	3.33%
2025/10/12	7.39%	18.04%	23.55%	14.85%	0.07%	8.66%	6.03%	3.01%	2.14%	1.56%
2025/10/13	9.4%	16.7%	23.16%	15.33%	0.04%	6.44%	5.56%	3.44%	2.41%	1.61%
2025/10/14	11.61%	15.97%	23.33%	16.44%	0.01%	7.63%	3.34%	3.36%	2.01%	1.49%
2025/10/15	5.58%	14.53%	21.16%	18.52%	0.51%	8.91%	4.86%	3.26%	2.5%	2.4%
2025/10/16	8.47%	14.2%	22.21%	15.24%	6.35%	7.1%	2.9%	2.95%	2.15%	1.75%
2025/10/17	7.24%	16.75%	17.46%	14.3%	12.29%	5.9%	2.24%	3.47%	1.81%	2.04%
2025/10/18	8.78%	14.9%	20.64%	13.58%	9.71%	5.07%	5.89%	3.76%	1.34%	0.83%
2025/10/19	12.14%	12.2%	20.53%	13.56%	11.16%	4.66%	3.36%	3.62%	1.44%	1.42%
2025/10/20	10.43%	12.39%	21.93%	14.52%	10.24%	5.64%	2.91%	3.95%	1.63%	2.17%
2025/10/21	8.64%	13.06%	21.07%	16.24%	10.06%	7.36%	2.71%	3.49%	1.29%	0.87%
2025/10/22	10.87%	16.26%	20.81%	15.2%	9.64%	5.91%	2.94%	3.52%	1.36%	0.89%
2025/10/23	13.18%	13.9%	22.48%	14.51%	10.76%	5.4%	3.17%	3.06%	1.4%	0.32%
2025/10/24	8.22%	18.61%	19.93%	12.99%	11.07%	5.03%	4.8%	3.09%	1.33%	1%
2025/10/25	8.09%	16.85%	21.68%	13.27%	11.33%	6.81%	4.9%	3.04%	1.05%	0.87%
2025/10/26	6.92%	12.66%	21.76%	13.6%	10.49%	5.73%	7.21%	2.95%	1.23%	1.14%
2025/10/27	11.51%	12.31%	17.26%	15.83%	10.69%	7.63%	3.88%	2.76%	1.12%	1.14%
2025/10/28	14.44%	12.43%	16.87%	14.28%	10.99%	8.12%	3.73%	2.68%	1.15%	0.49%
2025/10/29	13.94%	11.23%	16.28%	14.65%	11.61%	8.83%	3.66%	2.47%	1.04%	1.41%
2025/10/30	15.99%	14.54%	15.37%	13.69%	9.89%	7.46%	3.91%	2.53%	1.05%	0.73%
2025/10/31	16.85%	16.11%	13.45%	12.81%	12.53%	6.79%	4.24%	2.37%	0.86%	0.82%

tpg.com.au
telstra.com.au
optus.com.au
finder.com.au
iinet.net.au
whistleout.com.au
gigacomm.net.au
felixmobile.com.au
aussiebroadband.com.au
superloop.com

October saw dynamic shifts in PPC impressions. Optus led with a peak of 23.55% on October 12. TPG’s share surged to 16.85% by month’s end. Telstra and Finder maintained steady presence, while iiNet rebounded mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services - Last month

1
5G Home Internet Plans in 2025 https://www.finder.com.au
5G Home Wireless Broadband — Compare Cost, Speed & Data Across Different Internet Providers To Find A Suitable Plan.
2
Save $120 on 5G Home Internet | Black Friday Every Day https://www.iinet.net.au › 5g › home-broadband
$39.99/mth for 6 months. $0 upfront modem. Min cost $39.99 if modem is returned. New connections, select areas only. Not just during Black Friday period. T&C apply.
3
Telstra 5G Home Internet https://www.telstra.com.au › telstra › 5ginternet
Ridiculously fast speeds — Get Telstra 5G home Internet and start enjoying ridiculously fast speeds at home. Experience...
4
Switch to 5G Home Internet - Better than Black Friday https://www.tpg.com.au › 5g › home-broadband
$39.99/mth for the first 6 months. $0 modem upfront. Min cost $39.99 if modem is returned. New TPG connections only. Not just during Black Friday period. T&C apply.
5
Internet Speed Of 500Mbps | $0 Super Wi-Fi modem and mesh https://www.vodafone.com.au
Wi-Fi speed and coverage with Vodafone's next-gen modem and mesh for $0 over 24 months.

In the competitive landscape of 5G home internet, advertisers like Finder, iiNet, Telstra, TPG, and Vodafone captivate audiences with enticing offers. Themes of speed, cost savings, and exclusive deals dominate, with iiNet and TPG highlighting Black Friday-like savings year-round. Telstra emphasizes “ridiculously fast speeds,” while Vodafone promotes advanced Wi-Fi technology.

Frequently Asked Questions

Why is the AUS Telecommunications 5g Services November 2025 Report useful and how should I use it?

Why is the AUS Telecommunications 5g Services November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Telecommunications 5g Services November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications 5g Services November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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AUS Telecommunications 5g Services - PPC Market Share Analysis November 2025