Market Exposure
Share of Clicks for top 10 AUS Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| aussiebroadband.com.au | 19.24 |
| telstra.com.au | 14.98 |
| dodo.com | 10.58 |
| optus.com.au | 10.37 |
| superloop.com | 10.29 |
| finder.com.au | 7.61 |
| tpg.com.au | 4.1 |
| whistleout.com.au | 3.15 |
| exetel.com.au | 2.56 |
| belong.com.au | 2.5 |
| others | 14.62 |
- aussiebroadband.com.au - 19.24%
- telstra.com.au - 14.98%
- dodo.com - 10.58%
- optus.com.au - 10.37%
- superloop.com - 10.29%
- finder.com.au - 7.61%
- tpg.com.au - 4.1%
- whistleout.com.au - 3.15%
- exetel.com.au - 2.56%
- belong.com.au - 2.5%
- others - 14.62%
Copyright © Adthena. All rights reserved.
Aussie Broadband leads with 19.24% click share, followed by Telstra at 14.98%. “Others” collectively hold 14.62%, showcasing diverse competition.
Market Exposure
Share of Spend for the top 10 AUS Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | telstra.com.au | finder.com.au | optus.com.au | dodo.com | aussiebroadband.com.au | superloop.com | tpg.com.au | whistleout.com.au | starlink.com | belong.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 11.28% | 12.9% | 13.7% | 14.6% | 8.11% | 3.49% | 6.16% | 6.04% | 2.18% | 2.2% |
| 2026/10/02 | 11.35% | 12.78% | 12.57% | 17.39% | 8.41% | 3.66% | 6.02% | 5.22% | 2.5% | 2.72% |
| 2026/10/03 | 10.64% | 15.74% | 8.67% | 15.33% | 7.91% | 4.61% | 8.14% | 6.08% | 2.59% | 2.49% |
| 2026/10/04 | 9.1% | 16.67% | 9.25% | 16.05% | 6.57% | 5.09% | 12.09% | 5.55% | 3.33% | 2.91% |
| 2026/10/05 | 9.12% | 15.63% | 6.96% | 16.26% | 8.64% | 7.07% | 9.32% | 5.43% | 2.95% | 2.57% |
| 2026/10/06 | 9.99% | 16.45% | 7.89% | 15.13% | 8.38% | 6.27% | 7.56% | 5.83% | 3.11% | 2.78% |
| 2026/10/07 | 10.76% | 14.52% | 9.77% | 14.92% | 8.33% | 6.44% | 8.18% | 4.66% | 3.51% | 1.9% |
| 2026/10/08 | 8.37% | 14.83% | 8.48% | 18.18% | 7.99% | 6.58% | 8.84% | 5.16% | 3.45% | 2.26% |
| 2026/10/09 | 8.85% | 12.4% | 8.77% | 18.71% | 8.8% | 6.99% | 8.34% | 5.23% | 2.8% | 2.29% |
| 2026/10/10 | 8.64% | 13.59% | 7.7% | 21.61% | 8.76% | 6.09% | 8.14% | 6.11% | 2.98% | 1.44% |
| 2026/10/11 | 8.59% | 11.27% | 6.69% | 22.66% | 9.27% | 6.98% | 7.71% | 6.48% | 3.2% | 1.48% |
| 2026/10/12 | 9.9% | 8.69% | 6.8% | 18.71% | 11.5% | 6.66% | 8.8% | 6.71% | 3.49% | 1.67% |
| 2026/10/13 | 9.32% | 10.85% | 6.38% | 20.49% | 10.94% | 6.07% | 8.17% | 6.56% | 2.96% | 1.8% |
| 2026/10/14 | 11.87% | 14.12% | 6.49% | 16.91% | 10.56% | 5.85% | 6.22% | 8.09% | 2.57% | 1.33% |
| 2026/10/15 | 9.68% | 12.12% | 6.07% | 18.68% | 10.69% | 6.53% | 6.73% | 8.3% | 2.8% | 1.74% |
| 2026/10/16 | 12.39% | 12.02% | 8.05% | 18.47% | 10.51% | 4.29% | 6.07% | 5.9% | 2.96% | 2.53% |
| 2026/10/17 | 12.6% | 11.7% | 8.15% | 18.57% | 9.95% | 5.11% | 6.74% | 5.15% | 2.66% | 2.98% |
| 2026/10/18 | 13.06% | 11.35% | 8.29% | 17.86% | 10.6% | 4.95% | 7.06% | 5.83% | 2.97% | 2.66% |
| 2026/10/19 | 13.02% | 11.71% | 8.13% | 18.15% | 11.55% | 4.33% | 6.16% | 6.47% | 3.17% | 3.01% |
| 2026/10/20 | 15.25% | 12.49% | 10.07% | 16.49% | 11.55% | 3.86% | 6.11% | 4.15% | 2.9% | 2.88% |
| 2026/10/21 | 15.3% | 13.51% | 8.69% | 18.17% | 10.04% | 4.49% | 5.26% | 6.33% | 2.48% | 2.52% |
| 2026/10/22 | 15.67% | 12.99% | 10.35% | 14.96% | 10.37% | 4.72% | 5.73% | 4.4% | 3.28% | 3.21% |
| 2026/10/23 | 16.15% | 11.51% | 9.12% | 16.92% | 10.55% | 6.1% | 4.41% | 4.67% | 2.28% | 3.16% |
| 2026/10/24 | 15.58% | 12.98% | 13.88% | 11.17% | 9.23% | 6.87% | 5.05% | 3.85% | 2.33% | 4.18% |
| 2026/10/25 | 14.84% | 17.01% | 11.12% | 11.8% | 8.99% | 6.65% | 5.04% | 4.58% | 3.34% | 3.26% |
| 2026/10/26 | 16.65% | 13.66% | 10.21% | 12.57% | 9.37% | 5.24% | 5.92% | 3.81% | 4.15% | 2.76% |
| 2026/10/27 | 16.19% | 16.2% | 11.71% | 9.07% | 10.24% | 4.84% | 5.72% | 3.84% | 3.14% | 2.56% |
| 2026/10/28 | 16.52% | 16.33% | 10.08% | 8.79% | 9.5% | 5.19% | 5.54% | 4.44% | 3.11% | 2.79% |
| 2026/10/29 | 16.79% | 15.32% | 11.64% | 10.03% | 9.52% | 4.25% | 4.98% | 4.83% | 3.94% | 3.02% |
| 2026/10/30 | 16.38% | 17.1% | 11.44% | 9.24% | 9.76% | 4.45% | 5.02% | 4.49% | 3.81% | 2.98% |
| 2026/10/31 | 16.8% | 14.24% | 11.67% | 10.84% | 8.7% | 6.49% | 5.26% | 4.54% | 3.75% | 3.16% |
- telstra.com.au
- finder.com.au
- optus.com.au
- dodo.com
- aussiebroadband.com.au
- superloop.com
- tpg.com.au
- whistleout.com.au
- starlink.com
- belong.com.au
Copyright © Adthena. All rights reserved.
In October 2026, Telstra’s PPC spend share fluctuated, peaking at 16.80% on the 31st. Finder and Optus showed varied trends, while Dodo led with a high of 22.66% on the 11th.
Market Exposure
Competitor Count for AUS Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 92 |
| 2026/10/02 | 94 |
| 2026/10/03 | 101 |
| 2026/10/04 | 105 |
| 2026/10/05 | 105 |
| 2026/10/06 | 111 |
| 2026/10/07 | 108 |
| 2026/10/08 | 108 |
| 2026/10/09 | 111 |
| 2026/10/10 | 109 |
| 2026/10/11 | 106 |
| 2026/10/12 | 108 |
| 2026/10/13 | 111 |
| 2026/10/14 | 109 |
| 2026/10/15 | 108 |
| 2026/10/16 | 107 |
| 2026/10/17 | 105 |
| 2026/10/18 | 101 |
| 2026/10/19 | 102 |
| 2026/10/20 | 105 |
| 2026/10/21 | 93 |
| 2026/10/22 | 100 |
| 2026/10/23 | 90 |
| 2026/10/24 | 112 |
| 2026/10/25 | 117 |
| 2026/10/26 | 127 |
| 2026/10/27 | 120 |
| 2026/10/28 | 122 |
| 2026/10/29 | 123 |
| 2026/10/30 | 125 |
| 2026/10/31 | 129 |
Copyright © Adthena. All rights reserved.
October began with 92 advertisers, peaking at 129 by month’s end. Mid-month fluctuations stabilized before a late surge, marking a dynamic advertising landscape.
