Why is the AUS Telecommunications Broadband Services July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Broadband Services July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Broadband Services July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Broadband Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Telecommunications Broadband Services July 2026 Report?

The AUS Telecommunications Broadband Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Broadband Services July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Telecommunications Broadband Services July 2026 Report for?

The AUS Telecommunications Broadband Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Broadband Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Broadband Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.2701251381
	78.7298748619

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	16%
Navigational	6%
Seasonal	0%
Local	5%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aussiebroadband.com.au	21.23
optus.com.au	10.87
superloop.com	9.63
finder.com.au	9.49
tpg.com.au	8.78
telstra.com.au	8.56
dodo.com	8.43
whistleout.com.au	5.79
exetel.com.au	2.59
iinet.net.au	2.39
others	12.24

aussiebroadband.com.au - 21.23%
optus.com.au - 10.87%
superloop.com - 9.63%
finder.com.au - 9.49%
tpg.com.au - 8.78%
telstra.com.au - 8.56%
dodo.com - 8.43%
whistleout.com.au - 5.79%
exetel.com.au - 2.59%
iinet.net.au - 2.39%
others - 12.24%

Aussie Broadband leads with 21.23% click share, followed by Optus at 10.87%. Others collectively hold 12.24%, showcasing diverse competition in the market.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	finder.com.au	dodo.com	tpg.com.au	optus.com.au	whistleout.com.au	aussiebroadband.com.au	telstra.com.au	superloop.com	iinet.net.au	starlink.com
2026/07/01	14.51%	11.53%	10.03%	15.85%	12%	8.75%	5.92%	4.57%	4.38%	1.92%
2026/07/02	14.31%	10.5%	14.74%	13.98%	9.27%	8.81%	4.88%	5.03%	4.57%	1.68%
2026/07/03	14.47%	10.93%	12.13%	15.16%	8.3%	11.07%	5.63%	5.27%	4.49%	1.81%
2026/07/04	12.73%	12.16%	11.95%	14.46%	6.59%	11.85%	6.82%	5.91%	4.69%	2.74%
2026/07/05	13.25%	11.71%	12.85%	13.07%	5.75%	11.38%	7.21%	7.35%	4.57%	1.6%
2026/07/06	14.13%	8.87%	12.07%	17.82%	6.91%	12.46%	5.88%	5%	3.79%	2.01%
2026/07/07	14.92%	8.95%	14.43%	12.73%	6.57%	9.15%	5.03%	7.11%	5.34%	1.47%
2026/07/08	17.49%	13.39%	14.18%	8.6%	5.98%	8.43%	2.46%	7.33%	4.66%	1.36%
2026/07/09	17.47%	14.09%	17.33%	7.87%	8.34%	7.98%	0.7%	6.75%	4.44%	1.18%
2026/07/10	18.65%	12.3%	17.59%	7.77%	8.77%	6.42%	2.86%	4.86%	5.33%	1.42%
2026/07/11	16.26%	13%	16.66%	7.85%	8.81%	7.1%	5.39%	4.94%	4.41%	2.4%
2026/07/12	15.65%	10.84%	17.83%	11.34%	8.46%	7.36%	6.92%	4.25%	3.58%	1.61%
2026/07/13	16.5%	11.22%	16.23%	8.62%	10.21%	6.93%	6.49%	5.12%	3.39%	1.66%
2026/07/14	19.42%	13.53%	14.2%	8.9%	9.71%	6.69%	5.71%	3.8%	3.64%	1.89%
2026/07/15	18.73%	13.62%	14.67%	9.17%	8.32%	6.46%	5.93%	4.09%	3.7%	2.65%
2026/07/16	17.55%	10.8%	13.08%	10.35%	9.1%	6.84%	6.09%	7.79%	2.66%	2.13%
2026/07/17	18.02%	13.7%	14.05%	10.01%	8.6%	7.2%	4.9%	5.45%	3.01%	1.55%
2026/07/18	15.61%	14.91%	14.46%	12.06%	8.87%	7.4%	4.51%	5.65%	3.16%	1.61%
2026/07/19	19.58%	12.89%	16.67%	8.03%	8.23%	6.54%	4.17%	4.59%	3.62%	1.17%
2026/07/20	17.05%	11.04%	12.62%	14.81%	9.6%	8.09%	4.6%	5.18%	2.99%	1.56%
2026/07/21	19.38%	13.5%	14.17%	8.92%	9.68%	6.68%	5.72%	3.79%	3.63%	1.89%
2026/07/22	16.98%	13.25%	14.28%	8.34%	10.46%	5.84%	5.44%	5%	3.92%	1.73%
2026/07/23	16%	13.96%	14.72%	9.47%	9.96%	6.46%	4.3%	5.47%	3.85%	1.76%
2026/07/24	16.15%	14.04%	15.63%	9.16%	9.26%	7.21%	4.69%	5.45%	3.33%	1.84%
2026/07/25	17.09%	13.75%	14.18%	9.81%	9%	7.01%	4.64%	5.61%	3.99%	1.88%
2026/07/26	15.47%	13.15%	13.47%	11.92%	9.75%	6.35%	5.62%	5.27%	3.7%	1.91%
2026/07/27	13.7%	12.33%	12.05%	14.11%	9.84%	7.17%	6.84%	4.42%	3.41%	2.42%
2026/07/28	14.45%	11.77%	11.83%	12.7%	10.3%	6.61%	8.92%	4.33%	3.79%	2.02%
2026/07/29	13.39%	13.31%	14.38%	10.59%	10.16%	2.87%	9.68%	4.05%	4.76%	3.03%
2026/07/30	13.26%	13.47%	13.83%	10.28%	11.13%	6.75%	7.15%	4.32%	3.89%	3.21%
2026/07/31	15.16%	13.26%	13.23%	11.12%	9.38%	7.79%	6.68%	4.61%	3.69%	2.82%

finder.com.au
dodo.com
tpg.com.au
optus.com.au
whistleout.com.au
aussiebroadband.com.au
telstra.com.au
superloop.com
iinet.net.au
starlink.com

In July 2026, finder.com.au led with a peak spend share of 19.58% on the 19th. Optus.com.au saw a significant dip mid-month, while starlink.com gradually increased, ending at 2.82%.

Market Exposure

Competitor Count for AUS Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	113
2026/07/02	118
2026/07/03	118
2026/07/04	115
2026/07/05	116
2026/07/06	118
2026/07/07	112
2026/07/08	115
2026/07/09	111
2026/07/10	114
2026/07/11	112
2026/07/12	109
2026/07/13	111
2026/07/14	110
2026/07/15	110
2026/07/16	106
2026/07/17	107
2026/07/18	102
2026/07/19	102
2026/07/20	106
2026/07/21	110
2026/07/22	120
2026/07/23	125
2026/07/24	122
2026/07/25	125
2026/07/26	125
2026/07/27	121
2026/07/28	120
2026/07/29	106
2026/07/30	121
2026/07/31	118

July began with 113 advertisers, fluctuating mid-month, dropping to 102, then surging to 125. The month concluded with 118 advertisers, showcasing dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
whistleout.com.au	0.8%
telstra.com.au	0.55%
dodo.com	0.46%
vodafone.com.au	0.34%
belong.com.au	0.19%
flipconnect.com.au	-0.26%
tangerine.com.au	-0.28%
iinet.net.au	-0.36%
tpg.com.au	-0.98%
finder.com.au	-1.02%

Whistleout.com.au surged with a 0.80 increase, while finder.com.au dropped by -1.02. Telstra.com.au gained 0.55, contrasting tpg.com.au’s -0.98 decline.

Campaign Efficiency

AUS Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tpg.com.au	finder.com.au	aussiebroadband.com.au	optus.com.au	dodo.com	whistleout.com.au	superloop.com	telstra.com.au	starlink.com	iinet.net.au
2026/07/01	10.75%	14.13%	9.05%	15.14%	7.48%	12.51%	6.32%	5.89%	2.44%	4.47%
2026/07/02	16.93%	12.41%	9.78%	13.27%	6.11%	8.18%	8.18%	3.13%	2.2%	5.11%
2026/07/03	13.86%	13.43%	11.53%	14.1%	6.48%	8.13%	7.1%	4.15%	2.4%	5.82%
2026/07/04	13.39%	11.12%	12.09%	13.86%	7.29%	5.77%	8.82%	5.77%	3.97%	5.57%
2026/07/05	14.84%	11.37%	11.61%	12.7%	7.59%	4.87%	10.01%	6.12%	2.13%	5.47%
2026/07/06	12.81%	12.33%	12.42%	18.87%	5.6%	6.53%	6.34%	4.49%	3.09%	4.3%
2026/07/07	15.81%	12.96%	9.55%	12.6%	5.14%	6.11%	9.48%	4.06%	2.29%	5.35%
2026/07/08	15.33%	15.7%	9.91%	7.49%	8.44%	5.36%	10.65%	2.61%	2.2%	4.61%
2026/07/09	20.31%	14.58%	9.44%	7.28%	8.54%	7.22%	10.64%	0.51%	1.49%	4.91%
2026/07/10	19.22%	16.21%	7.82%	6.51%	7.6%	7.97%	7.32%	2.26%	2.14%	5.58%
2026/07/11	18.8%	14.3%	8.26%	6.76%	7.89%	6.94%	7.34%	4.86%	3.25%	4.58%
2026/07/12	20.18%	13.44%	8.68%	11.01%	6.56%	7.22%	5.62%	6.44%	2.03%	4.14%
2026/07/13	16.78%	14.88%	8.14%	7.17%	6.45%	8.97%	7.56%	6.03%	2.25%	3.66%
2026/07/14	16.68%	18.47%	8.14%	8.54%	8.11%	8.63%	5.23%	4.65%	3.42%	3.85%
2026/07/15	16.79%	17.17%	7.81%	7.91%	8.15%	6.21%	5.96%	5.55%	4.16%	4.3%
2026/07/16	14.52%	14.51%	8.22%	9.95%	6.67%	7.07%	11.89%	4.96%	2.89%	2.76%
2026/07/17	15.66%	15.62%	9.24%	9.29%	9.56%	6.64%	8.01%	3.62%	2.63%	3.45%
2026/07/18	17.22%	14.71%	9.46%	10.86%	10.24%	6.94%	7.6%	2.91%	2.46%	3.5%
2026/07/19	19.13%	17.46%	8.37%	7.54%	7.8%	6.73%	6.82%	3.2%	1.79%	4.31%
2026/07/20	14.06%	14.64%	9.92%	15.08%	7.49%	7.89%	7.57%	2.94%	2.04%	3.61%
2026/07/21	16.68%	18.47%	8.14%	8.54%	8.11%	8.63%	5.23%	4.65%	3.42%	3.85%
2026/07/22	17.45%	14.79%	6.75%	8.16%	8.32%	8.59%	7.1%	4.91%	2.83%	4.07%
2026/07/23	16.44%	14.6%	7.69%	7.75%	8.51%	9.51%	8.04%	4.04%	2.66%	4.24%
2026/07/24	17%	15.09%	8.76%	8.74%	8.43%	6.8%	8.22%	4.56%	2.34%	3.82%
2026/07/25	15.89%	15.15%	8.92%	9.87%	8.5%	6.57%	8.58%	4.05%	2.79%	4.78%
2026/07/26	15.18%	14.17%	8.14%	11.32%	8.3%	7.55%	7.25%	5.31%	2.39%	4.06%
2026/07/27	12.69%	11.69%	9.23%	13.66%	7.78%	7.58%	7.38%	5.77%	3.4%	3.78%
2026/07/28	13.22%	12.66%	8.78%	12.27%	7.82%	8.62%	6.36%	7.73%	2.93%	4.2%
2026/07/29	16.19%	11.73%	4.17%	11.22%	9.67%	7.49%	6.09%	8.04%	3.88%	5.29%
2026/07/30	14.66%	10.97%	8.79%	9.03%	9.54%	10.6%	6.74%	5.76%	4.88%	4.13%
2026/07/31	15.61%	13.89%	10.54%	10.31%	8.34%	6.83%	6.44%	5.22%	4.97%	3.92%

tpg.com.au
finder.com.au
aussiebroadband.com.au
optus.com.au
dodo.com
whistleout.com.au
superloop.com
telstra.com.au
starlink.com
iinet.net.au

In July 2026, TPG’s impression share fluctuated, peaking at 20.31% on July 9. Finder and Optus showed varied trends, while Aussie Broadband and Dodo maintained moderate shares. Starlink and iiNet had lower shares, with Starlink ending at 4.97%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services - Last month

1
Aussie Broadband - EOFY Sale | Save $20 P/M On Internet Plans https://www.aussiebroadband.com.au › internet › sale
Get $20 Off Per Month For 6 Months On Select Internet Plans. Ends 23.07. T&C's Apply. Connect...
2
Top 10 NBN Broadband Plans https://www.finder.com.au
Fair Prices, No Surprises — Compare NBN Plans From Over 30 Leading ISPs In Australia. See the Latest Broadband Deals.
3
Save $120 on 5G Home Internet - $39.99/mth for 6 months https://www.iinet.net.au › 5g › home-broadband
$39.99/mth for 6 months. $0 upfront modem. Min cost $39.99 if modem is returned. New connections, select areas only. T&C apply.
4
Promo Plus nbn® | $69/m For 6m - 500Mbps Download Speeds Incl https://www.optus.com.au › promo › plan
For new eligible services only. Min Cost $375. Reverts to $109/m. Available until 6/9.
5
nbn500 $69.99/mth for 12 mths - Price-locked nbn500 deal https://www.tpg.com.au
$0 upfront Wi-Fi 7 modem included. Min Cost $79.99 if modem returned. Reverts to $94.99/mth. New FTTP/HFC connection only. T&C apply.

In the competitive world of broadband services, Aussie Broadband, Finder, iiNet, Optus, and TPG are leading the charge with enticing offers. Aussie Broadband tempts with a $20 monthly discount, while Finder simplifies choices with a top 10 NBN plan comparison. iiNet and Optus offer significant savings on 5G and nbn® plans, respectively, and TPG locks in prices for a year. Each ad highlights unique savings and benefits, capturing attention with clear, compelling messaging.

Frequently Asked Questions

Why is the AUS Telecommunications Broadband Services July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Broadband Services July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Broadband Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Broadband Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Broadband Services July 2026 Report?

The AUS Telecommunications Broadband Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Broadband Services July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Broadband Services July 2026 Report for?

The AUS Telecommunications Broadband Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Broadband Services - PPC Market Share Analysis July 2026