Market Exposure
Share of Clicks for top 10 AUS Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| aussiebroadband.com.au | 26.02 |
| telstra.com.au | 12.06 |
| superloop.com | 8.66 |
| optus.com.au | 8.29 |
| dodo.com | 7.46 |
| finder.com.au | 5.97 |
| whistleout.com.au | 5.09 |
| tpg.com.au | 3.69 |
| starlink.com | 2.86 |
| belong.com.au | 2.39 |
| others | 17.51 |
- aussiebroadband.com.au - 26.02%
- telstra.com.au - 12.06%
- superloop.com - 8.66%
- optus.com.au - 8.29%
- dodo.com - 7.46%
- finder.com.au - 5.97%
- whistleout.com.au - 5.09%
- tpg.com.au - 3.69%
- starlink.com - 2.86%
- belong.com.au - 2.39%
- others - 17.51%
Copyright © Adthena. All rights reserved.
Aussie Broadband leads with 26.02% click share, followed by Telstra at 12.06%. Others collectively hold 17.51%, showcasing diverse competition.
Market Exposure
Share of Spend for the top 10 AUS Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | optus.com.au | finder.com.au | tpg.com.au | dodo.com | telstra.com.au | starlink.com | whistleout.com.au | superloop.com | aussiebroadband.com.au | iinet.net.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 5.15% | 15.28% | 6.91% | 9.95% | 8.16% | 4.03% | 9.29% | 4.12% | 8.81% | 7.52% |
| 2026/05/02 | 5.41% | 16.03% | 5.97% | 10.34% | 7.79% | 5.35% | 8.69% | 4.65% | 10.68% | 6.54% |
| 2026/05/03 | 4.16% | 15.8% | 6.59% | 10.9% | 7.23% | 4.44% | 8.68% | 4.32% | 10.78% | 5.58% |
| 2026/05/04 | 6.54% | 15.8% | 7.26% | 11.96% | 5.57% | 2.32% | 10.56% | 3.48% | 9.29% | 6.44% |
| 2026/05/05 | 8.48% | 14.3% | 7.14% | 15.13% | 8.46% | 2.49% | 7.63% | 3.51% | 9.09% | 5.24% |
| 2026/05/06 | 6.67% | 11.17% | 8.43% | 14.65% | 8.1% | 6.71% | 5.83% | 4.53% | 10.08% | 4.53% |
| 2026/05/07 | 5.07% | 7.32% | 6.36% | 16.7% | 8.28% | 4.88% | 6.04% | 5.63% | 11.54% | 5.66% |
| 2026/05/08 | 7.86% | 8.63% | 6.86% | 12.66% | 8.28% | 4.77% | 5.88% | 5.79% | 10.39% | 6.79% |
| 2026/05/09 | 6.97% | 8.16% | 6.23% | 15.66% | 8.82% | 5.72% | 6.75% | 5.94% | 10.54% | 5.29% |
| 2026/05/10 | 5.63% | 6.43% | 7.22% | 16.72% | 8.35% | 6.03% | 6.45% | 4.99% | 10.95% | 7.04% |
| 2026/05/11 | 5.55% | 9.16% | 7.86% | 16.74% | 6.55% | 5.15% | 6.89% | 3.92% | 9.25% | 4.75% |
| 2026/05/12 | 5.77% | 9.66% | 6.01% | 14.98% | 10.02% | 5.95% | 8.02% | 3.51% | 8.08% | 3.91% |
| 2026/05/13 | 7.27% | 7.29% | 5.23% | 15.46% | 9.8% | 5.71% | 6.36% | 3.71% | 10.78% | 3.84% |
| 2026/05/14 | 5.36% | 9.3% | 5.17% | 17.03% | 8.78% | 5.08% | 5.86% | 3.88% | 10.85% | 4.32% |
| 2026/05/15 | 7.1% | 10.04% | 5.62% | 15.39% | 9% | 5.44% | 7.44% | 3.14% | 7.66% | 4.27% |
| 2026/05/16 | 5.21% | 10.59% | 6.2% | 15.27% | 9.74% | 4.88% | 7.79% | 4.19% | 8.21% | 3.53% |
| 2026/05/17 | 5.97% | 12.15% | 5.36% | 14.81% | 7.91% | 5.11% | 8.54% | 3.78% | 8.92% | 4.14% |
| 2026/05/18 | 8.58% | 11.59% | 5.46% | 12.68% | 5.93% | 6.23% | 7.5% | 3.29% | 9.9% | 2.78% |
| 2026/05/19 | 13.62% | 9.81% | 3.85% | 10.84% | 6.77% | 4.88% | 6.52% | 3.73% | 10.32% | 2.55% |
| 2026/05/20 | 12.69% | 11% | 4.13% | 10.07% | 6.57% | 5.16% | 7.56% | 3.49% | 7.33% | 2.18% |
| 2026/05/21 | 13.91% | 11.93% | 5.29% | 9.06% | 5.43% | 3.52% | 10% | 3.56% | 4.73% | 2.46% |
| 2026/05/22 | 14.84% | 8.74% | 6.57% | 9.05% | 5.62% | 3.37% | 12.47% | 3.86% | 4.27% | 3.48% |
| 2026/05/23 | 15.23% | 8.74% | 6.66% | 9.41% | 5.67% | 4.09% | 13.03% | 3.74% | 6.44% | 3.93% |
| 2026/05/24 | 17.64% | 8.05% | 9.04% | 10.28% | 5.83% | 3.63% | 9.37% | 4.05% | 7.89% | 4.53% |
| 2026/05/25 | 13.2% | 11.23% | 8.55% | 7.97% | 6.36% | 6.56% | 8.8% | 3.66% | 6.25% | 3.55% |
| 2026/05/26 | 13.1% | 15.85% | 8.41% | 5.25% | 5.78% | 4.54% | 9.93% | 5.37% | 5.8% | 3.43% |
| 2026/05/27 | 12.95% | 18.35% | 7.6% | 6.43% | 5.73% | 3.9% | 10.75% | 4.22% | 4.33% | 3.09% |
| 2026/05/28 | 15.22% | 15.09% | 7.27% | 6.09% | 6.13% | 3.91% | 10.76% | 3.86% | 4.71% | 3.27% |
| 2026/05/29 | 16.8% | 13.02% | 7.82% | 7.14% | 5.9% | 3.89% | 7.81% | 5.21% | 4.71% | 3.81% |
| 2026/05/30 | 16.87% | 11.91% | 7.8% | 8.02% | 6.06% | 6.61% | 5.76% | 4.28% | 5.62% | 3.81% |
| 2026/05/31 | 17.78% | 13.38% | 8.66% | 7.93% | 6.26% | 5.45% | 5.01% | 4.92% | 3.81% | 3.77% |
- optus.com.au
- finder.com.au
- tpg.com.au
- dodo.com
- telstra.com.au
- starlink.com
- whistleout.com.au
- superloop.com
- aussiebroadband.com.au
- iinet.net.au
Copyright © Adthena. All rights reserved.
Optus surged in May, peaking at 17.78% on the 31st. Finder fluctuated, ending at 13.38%. Dodo’s early lead waned, closing at 7.93%. Telstra remained steady, finishing at 6.26%.
Market Exposure
Competitor Count for AUS Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 110 |
| 2026/05/02 | 108 |
| 2026/05/03 | 107 |
| 2026/05/04 | 108 |
| 2026/05/05 | 112 |
| 2026/05/06 | 116 |
| 2026/05/07 | 121 |
| 2026/05/08 | 120 |
| 2026/05/09 | 120 |
| 2026/05/10 | 117 |
| 2026/05/11 | 118 |
| 2026/05/12 | 122 |
| 2026/05/13 | 126 |
| 2026/05/14 | 125 |
| 2026/05/15 | 128 |
| 2026/05/16 | 131 |
| 2026/05/17 | 130 |
| 2026/05/18 | 137 |
| 2026/05/19 | 136 |
| 2026/05/20 | 132 |
| 2026/05/21 | 133 |
| 2026/05/22 | 132 |
| 2026/05/23 | 131 |
| 2026/05/24 | 130 |
| 2026/05/25 | 135 |
| 2026/05/26 | 149 |
| 2026/05/27 | 149 |
| 2026/05/28 | 150 |
| 2026/05/29 | 150 |
| 2026/05/30 | 153 |
| 2026/05/31 | 156 |
Copyright © Adthena. All rights reserved.
May saw a steady rise in distinct advertisers, starting at 110 and finishing strong at 156.
