AUS Telecommunications Broadband Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Broadband Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.3888736177
	86.6111263823

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	27%
Transactional	18%
Navigational	4%
Seasonal	0%
Local	5%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aussiebroadband.com.au	23.06
optus.com.au	10.44
telstra.com.au	9.66
dodo.com	7.66
finder.com.au	6.69
superloop.com	6.51
tpg.com.au	6.5
whistleout.com.au	6.01
iinet.net.au	5.1
exetel.com.au	2.06
others	16.31

aussiebroadband.com.au - 23.06%
optus.com.au - 10.44%
telstra.com.au - 9.66%
dodo.com - 7.66%
finder.com.au - 6.69%
superloop.com - 6.51%
tpg.com.au - 6.5%
whistleout.com.au - 6.01%
iinet.net.au - 5.1%
exetel.com.au - 2.06%
others - 16.31%

Aussie Broadband leads with 23.06% click share, followed by Optus at 10.44% and Telstra at 9.66%. Others collectively hold 16.31%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	optus.com.au	tpg.com.au	dodo.com	aussiebroadband.com.au	iinet.net.au	finder.com.au	whistleout.com.au	telstra.com.au	superloop.com	spintel.net.au
2025/11/01	8.89%	8.81%	12.27%	6.19%	3.26%	13.49%	8.89%	8.32%	4.93%	5.11%
2025/11/02	8.59%	9.57%	12.3%	6.61%	2.78%	13.35%	9.02%	7.26%	5.29%	4.97%
2025/11/03	7.77%	9.39%	11.11%	4.12%	1.88%	14.69%	9.51%	5.26%	4.55%	7.04%
2025/11/04	8.52%	9.87%	11.1%	4.88%	1.78%	15.86%	9.41%	6.33%	4.55%	6.1%
2025/11/05	8.71%	8.11%	11.16%	4.44%	2.2%	15.04%	9.33%	5.81%	5.19%	6.85%
2025/11/06	7.43%	7.37%	12.39%	7.09%	2.55%	13.28%	9.07%	5.45%	5.52%	5.85%
2025/11/07	7.39%	8.07%	12.93%	4.34%	4.12%	15.06%	9.86%	4.9%	4.87%	4.75%
2025/11/08	7.88%	11.59%	13.98%	6.74%	4.36%	14.14%	9.53%	5.36%	5.62%	3.31%
2025/11/09	9.53%	11.42%	13.53%	6.14%	5.2%	13%	9.32%	4.65%	5.48%	3.67%
2025/11/10	9.92%	10.96%	12.95%	7.52%	3.83%	14.78%	9.62%	2.94%	5.54%	3.16%
2025/11/11	10.88%	11.3%	13.41%	6.65%	2.79%	15.24%	9.48%	4.24%	5.07%	3.16%
2025/11/12	11.4%	11.19%	13.64%	5.36%	2.98%	12.87%	8.87%	4.84%	4.02%	4.04%
2025/11/13	10.46%	11.48%	13.55%	4.55%	5.18%	12.16%	8.74%	4.4%	5.97%	2.69%
2025/11/14	10.01%	13.94%	13.84%	5.76%	5.77%	10.29%	8.02%	4.4%	5.13%	2.8%
2025/11/15	10.92%	13.75%	13.53%	6.44%	5.94%	10.31%	8.79%	4.36%	5.74%	1.42%
2025/11/16	12.18%	12.81%	13.49%	6.5%	9.08%	9.16%	7.61%	4.38%	5.63%	1.65%
2025/11/17	11.84%	11.76%	13.2%	7.05%	7.03%	9.88%	7.67%	3.81%	4.96%	2.53%
2025/11/18	12.43%	11.31%	12.47%	8.01%	5.98%	8.46%	7.77%	7.6%	4.03%	2.25%
2025/11/19	15.7%	11%	12.38%	5.08%	5.74%	7.8%	7.72%	7.77%	4.23%	1.87%
2025/11/20	12.4%	9.77%	11.88%	7.82%	7.08%	8.55%	8.32%	6.31%	6.29%	1.52%
2025/11/21	15.41%	10.76%	13.1%	7.14%	6.9%	6.57%	7.67%	6.04%	6.31%	1.55%
2025/11/22	14.9%	12.32%	12.7%	7.91%	7.09%	5.74%	7.13%	5.46%	5.52%	1.33%
2025/11/23	13.29%	11.88%	12.37%	7.75%	7.93%	6.75%	7.82%	5.78%	5.64%	1.67%
2025/11/24	13.51%	10.86%	11.17%	9.25%	6.74%	9.47%	8.61%	5.08%	4.63%	2.45%
2025/11/25	14.11%	12.33%	11.54%	8.68%	5.87%	10.34%	8.4%	5.53%	4.6%	2.6%
2025/11/26	17.14%	10.09%	12.07%	9.04%	5.9%	8.43%	7.01%	5.17%	4.38%	3.51%
2025/11/27	20.71%	10.7%	10.48%	7.95%	6.36%	7.19%	6.14%	5.66%	5.17%	2.66%
2025/11/28	21.99%	11.55%	10.66%	8.02%	6.8%	6.04%	5.12%	5.77%	4.5%	2.25%
2025/11/29	22.17%	13.25%	11.58%	8.47%	5.66%	6.36%	5.02%	6.36%	4.78%	2.07%
2025/11/30	19.78%	15.44%	10.45%	8.86%	6.43%	6.21%	5.81%	5.53%	4.59%	2.3%

optus.com.au
tpg.com.au
dodo.com
aussiebroadband.com.au
iinet.net.au
finder.com.au
whistleout.com.au
telstra.com.au
superloop.com
spintel.net.au

Optus surged in November, peaking at 22.17% on the 29th. TPG and Dodo showed steady growth, while Finder and WhistleOut declined. Telstra and Superloop fluctuated, ending lower. Spintel’s share decreased significantly.

Market Exposure

Competitor Count for AUS Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	153
2025/11/02	152
2025/11/03	152
2025/11/04	161
2025/11/05	162
2025/11/06	167
2025/11/07	169
2025/11/08	173
2025/11/09	180
2025/11/10	177
2025/11/11	176
2025/11/12	173
2025/11/13	174
2025/11/14	171
2025/11/15	165
2025/11/16	161
2025/11/17	160
2025/11/18	161
2025/11/19	159
2025/11/20	157
2025/11/21	154
2025/11/22	155
2025/11/23	148
2025/11/24	146
2025/11/25	145
2025/11/26	141
2025/11/27	139
2025/11/28	137
2025/11/29	133
2025/11/30	132

November began with 153 advertisers, peaking at 180 by the 9th. A decline followed, ending the month at 132.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
iinet.net.au	3.93%
optus.com.au	3.3%
aussiebroadband.com.au	2.46%
gigacomm.net.au	0.76%
telstra.com.au	0.7%
dodo.com	-0.95%
nbnco.com.au	-0.99%
spintel.net.au	-1.06%
whistleout.com.au	-1.7%
finder.com.au	-3.88%

In the past month, iinet.net.au surged with a 3.93% click share increase, while finder.com.au dropped by 3.88%. Optus.com.au and aussiebroadband.com.au also saw positive gains, contrasting with declines for whistleout.com.au and spintel.net.au.

Campaign Efficiency

AUS Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tpg.com.au	optus.com.au	aussiebroadband.com.au	iinet.net.au	dodo.com	superloop.com	finder.com.au	whistleout.com.au	telstra.com.au	spintel.net.au
2025/11/01	11.63%	7.82%	8.44%	3.71%	7.79%	6.16%	13.86%	7.15%	6.24%	5.5%
2025/11/02	12.75%	7.7%	8.88%	2.91%	8.51%	6.37%	14.13%	7.09%	5.05%	4.87%
2025/11/03	13.06%	6.89%	5.41%	1.9%	7.61%	5.2%	14.83%	7.49%	3.82%	7.69%
2025/11/04	13.05%	7.68%	6.31%	1.56%	7.34%	5.79%	17.57%	7.24%	4.61%	6.76%
2025/11/05	10.7%	8%	6.03%	2.08%	7.6%	6.19%	14.38%	7.56%	4.03%	6.85%
2025/11/06	9.9%	6.28%	9.35%	2.58%	7.91%	7.03%	12.88%	7.28%	3.91%	5.53%
2025/11/07	10.18%	6.64%	5.66%	5.43%	7.53%	6.24%	15.41%	7.72%	3.43%	4.4%
2025/11/08	14.45%	7.04%	9.16%	5.02%	8.68%	7.09%	13.81%	7.49%	3.83%	3%
2025/11/09	14.94%	8.95%	8.51%	5.66%	8.32%	6.86%	12%	7.6%	3.42%	3.44%
2025/11/10	15.31%	9.04%	9.9%	4.02%	8.22%	6.21%	14.04%	7.27%	2.08%	2.84%
2025/11/11	15.23%	10.37%	9.27%	2.8%	8.83%	6.21%	14.54%	7.63%	2.86%	3.02%
2025/11/12	14.93%	11.78%	6.69%	3.42%	9.14%	5.46%	11.9%	6.83%	3.38%	3.9%
2025/11/13	15%	10.41%	5.57%	5.56%	8.73%	6.99%	12.26%	7.06%	3.08%	2.55%
2025/11/14	17.62%	10.3%	7.48%	6.5%	9.8%	6.13%	8.96%	6.47%	3.3%	2.53%
2025/11/15	18.53%	10.94%	8.31%	6.32%	8.63%	7.08%	9.49%	7.04%	2.86%	1.32%
2025/11/16	16.98%	11.98%	8.34%	10.55%	8.52%	6.6%	8.54%	6.67%	3.21%	1.41%
2025/11/17	16.08%	11.34%	9.01%	8.37%	8.24%	6.06%	8.58%	6.31%	2.94%	2.79%
2025/11/18	15.47%	13.48%	9.87%	6.65%	7.38%	5.26%	7.01%	6.41%	5.37%	2.09%
2025/11/19	14.74%	17.45%	6.27%	6.34%	7.52%	5.28%	6.08%	5.97%	5.65%	1.66%
2025/11/20	12.16%	11.43%	9.62%	8.14%	6.84%	7.57%	7.31%	7.55%	4.79%	1.49%
2025/11/21	13.8%	15.4%	8.96%	8.11%	7.64%	8.17%	5.22%	6.19%	4.56%	1.57%
2025/11/22	16.46%	13.57%	9.51%	8.04%	7.91%	5.86%	4.59%	6.03%	3.95%	1.22%
2025/11/23	15.45%	12.38%	9.09%	9.01%	8%	7.5%	5.26%	6.5%	4.01%	1.42%
2025/11/24	14.65%	12.06%	10.61%	7.94%	5.92%	5.83%	9.28%	6.9%	3.31%	2.95%
2025/11/25	16.49%	13.83%	10.65%	6.8%	6.33%	5.96%	9.53%	6.95%	3.9%	2.33%
2025/11/26	13.48%	17.27%	10.9%	6.62%	6.95%	5.13%	7.46%	5.21%	3.63%	3.52%
2025/11/27	14.13%	21.76%	9.54%	6.18%	5.79%	5.92%	6.17%	4.43%	3.95%	3.06%
2025/11/28	15.13%	22.83%	9.71%	7.18%	5.64%	6.07%	4.39%	3.56%	4.12%	1.8%
2025/11/29	18.69%	21.37%	10.58%	5.87%	6.78%	5.77%	4.68%	3.61%	4.76%	2.27%
2025/11/30	21.36%	18.83%	10.47%	6.95%	6.12%	5.98%	4.83%	4.22%	4.01%	2.05%

tpg.com.au
optus.com.au
aussiebroadband.com.au
iinet.net.au
dodo.com
superloop.com
finder.com.au
whistleout.com.au
telstra.com.au
spintel.net.au

In November 2025, TPG’s impression share surged, peaking at 21.36% on the 30th. Optus also climbed, reaching 22.83% on the 28th. Aussie Broadband maintained steady growth, while Finder’s share declined. The month concluded with TPG and Optus leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services - Last month

1
Aussie Broadband https://www.aussiebroadband.com.au
Australia's Most Trusted Telco — Access Aussie Broadband High-Speed Internet. For FTTP or HFC Addresses Only. T&Cs Apply. Connect...
2
Dodo nbn From Just $46.99/mth - 5x Faster Speeds on NBN100 https://www.dodo.com
T&Cs Apply. Get The Real Deal On nbn. Save $150-$180 Over 6 Mths On nbn 25Mbps & Above. Ends 2/12/25.
3
Save $120 on 5G Home Internet | Black Friday Every Day https://www.iinet.net.au › 5g › home-broadband
$39.99/mth for 6 months. $0 upfront modem. Min cost $39.99 if modem is returned. New connections, select areas only. Not just during Black Friday period. T&C apply.
4
Black Friday NBN® Deals On Now https://www.tangerine.com.au
$20/mth Off NBN® For 12mths — Supercharge your internet with our lightning-fast NBN® plans. Upgrade to Tangerine today! Black...
5
Switch to NBN 500 Internet - Better than Black Friday https://www.tpg.com.au › nbn500
Save $180 over 6 months on NBN500. 500Mbps Estimated Typical Evening Speed (7-11pm) New FTTP/HFC connections only. Not just during Black Friday period. T&C apply.

In the competitive world of broadband services, Aussie Broadband stands out as Australia’s most trusted telco, offering high-speed internet for select addresses. Dodo entices with affordable NBN plans, promising significant savings. iiNet and Tangerine leverage Black Friday themes, offering discounts and no upfront costs. TPG highlights superior evening speeds, ensuring value beyond promotional periods.

Frequently Asked Questions

Why is the AUS Telecommunications Broadband Services November 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Broadband Services November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How to use the AUS Telecommunications Broadband Services November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Broadband Services November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Broadband Services November 2025 Report?

The AUS Telecommunications Broadband Services November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Broadband Services November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Broadband Services November 2025 Report for?

The AUS Telecommunications Broadband Services November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Telecommunications Broadband Services - PPC Market Share Analysis November 2025