Why is the AUS Telecommunications Broadband Services August 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Broadband Services August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Broadband Services August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Broadband Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Telecommunications Broadband Services August 2026 Report?

The AUS Telecommunications Broadband Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Broadband Services August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Telecommunications Broadband Services August 2026 Report for?

The AUS Telecommunications Broadband Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Broadband Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Broadband Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	22.2944369891
	77.7055630109

22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	23
	77

23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	16%
Navigational	5%
Seasonal	0%
Local	5%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aussiebroadband.com.au	25.72
telstra.com.au	10.35
superloop.com	9.7
optus.com.au	8.96
dodo.com	7.88
tpg.com.au	7.13
finder.com.au	5.92
whistleout.com.au	5.68
exetel.com.au	3.09
nbnco.com.au	2.4
others	13.17

aussiebroadband.com.au - 25.72%
telstra.com.au - 10.35%
superloop.com - 9.7%
optus.com.au - 8.96%
dodo.com - 7.88%
tpg.com.au - 7.13%
finder.com.au - 5.92%
whistleout.com.au - 5.68%
exetel.com.au - 3.09%
nbnco.com.au - 2.4%
others - 13.17%

Aussie Broadband leads with 25.72% click share, followed by Telstra at 10.35%. Others collectively hold 13.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	whistleout.com.au	finder.com.au	aussiebroadband.com.au	optus.com.au	dodo.com	telstra.com.au	tpg.com.au	superloop.com	nbnco.com.au	iinet.net.au
2026/08/01	9.82%	13.86%	7.78%	12.05%	13.89%	5.58%	13%	4%	1.54%	3.76%
2026/08/02	8.88%	14.88%	9.09%	9.85%	13.61%	6.4%	13.94%	4.11%	1.74%	3.99%
2026/08/03	10.47%	15.27%	7.83%	10.35%	13.35%	5.97%	11.9%	4.25%	1.84%	3.27%
2026/08/04	9.39%	13.96%	7.27%	11.81%	12.52%	7.42%	12.18%	5.23%	2.12%	4.16%
2026/08/05	9.47%	11.08%	8.38%	12.41%	11.22%	6.51%	13.35%	3.79%	2.77%	4.19%
2026/08/06	10.92%	11.32%	6.64%	11.63%	12.24%	6.82%	13.68%	4.01%	2.4%	3.91%
2026/08/07	8.83%	11.06%	7.49%	12.53%	13%	7.31%	15.71%	3.79%	1.69%	4.39%
2026/08/08	7.26%	15.83%	7.05%	8.11%	15.85%	6%	15.97%	3.88%	2.26%	5.36%
2026/08/09	9.41%	14.1%	7.36%	7.92%	14.79%	7.29%	15.47%	4.03%	2.38%	3.71%
2026/08/10	11.81%	13.65%	8.11%	9.44%	12.04%	8.38%	13.01%	3.65%	2.11%	2.72%
2026/08/11	9.44%	12.31%	6.77%	10.87%	11.74%	8.8%	13%	4.28%	2.15%	3.56%
2026/08/12	11.56%	12.53%	7.71%	8.75%	13.42%	8.68%	11.53%	4.5%	1.96%	2.79%
2026/08/13	11.14%	11.14%	6.64%	10.44%	13.26%	10.23%	11.84%	4.86%	3.1%	3.25%
2026/08/14	10.26%	9.84%	7.49%	9.53%	14.89%	7.38%	13.01%	5.26%	2.79%	4.24%
2026/08/15	10.17%	13.62%	6.59%	9.44%	14%	8.96%	14.16%	4.06%	2.72%	3.48%
2026/08/16	9.86%	12.39%	6.71%	8.38%	14.74%	9.01%	15.24%	2.94%	2.9%	3.45%
2026/08/17	8.75%	13.65%	6%	7.01%	15.01%	10.64%	12.89%	4.05%	2.99%	3.53%
2026/08/18	9.05%	14.03%	9.97%	6.61%	12.94%	8.53%	13.45%	5.86%	2.26%	3.48%
2026/08/19	9.76%	15.03%	5.02%	9.48%	15.31%	8%	13.25%	4.26%	3.3%	2.84%
2026/08/20	9.45%	14.03%	8.85%	7.64%	13.69%	8.54%	12.51%	4.44%	3.3%	3.36%
2026/08/21	11.57%	6.53%	10.5%	8.47%	14.2%	7.3%	13.07%	4.74%	2.9%	3.37%
2026/08/22	12.85%	5.95%	10.13%	9.46%	13.8%	7.03%	13.42%	5.45%	3.15%	3.06%
2026/08/23	13.29%	8%	10.81%	8.03%	11.13%	7.45%	14.96%	4.86%	2.54%	3.37%
2026/08/24	12.36%	12.26%	7.62%	8.2%	14.2%	7.13%	12.27%	4.4%	2.36%	2.66%
2026/08/25	13.37%	10.32%	11.08%	7.33%	12.64%	8.31%	9.76%	4.6%	2.04%	3.35%
2026/08/26	13.13%	9.49%	11.72%	8.26%	13.38%	8.98%	9.58%	4.79%	1.76%	2.16%
2026/08/27	12.37%	8.75%	12.38%	7.84%	14.5%	7.52%	8.3%	5.73%	2.08%	3.04%
2026/08/28	12.57%	8.52%	13.94%	7.24%	14.55%	9.03%	7.32%	4.97%	2.11%	2.93%
2026/08/29	13.91%	9.6%	11.53%	6.59%	16.04%	8.34%	6.94%	5.32%	2.32%	2.21%
2026/08/30	11.33%	10.95%	10.5%	10.46%	13.87%	9.4%	8.35%	5.42%	2.52%	1.99%
2026/08/31	13.54%	12.58%	11.46%	11.36%	10.76%	8.7%	7.46%	4.89%	1.8%	1.69%

whistleout.com.au
finder.com.au
aussiebroadband.com.au
optus.com.au
dodo.com
telstra.com.au
tpg.com.au
superloop.com
nbnco.com.au
iinet.net.au

In August 2026, WhistleOut’s PPC spend share fluctuated, peaking at 13.91% on the 29th. Finder’s share dropped sharply mid-month, while Aussie Broadband saw a late surge. Optus and Dodo maintained steady shares, with Dodo peaking at 16.04% on the 29th. Telstra and TPG experienced moderate fluctuations, while Superloop and NBNCo had minimal impact. The month concluded with WhistleOut leading, followed by Dodo and Finder.

Market Exposure

Competitor Count for AUS Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	117
2026/08/02	119
2026/08/03	115
2026/08/04	116
2026/08/05	102
2026/08/06	99
2026/08/07	97
2026/08/08	93
2026/08/09	94
2026/08/10	101
2026/08/11	104
2026/08/12	106
2026/08/13	100
2026/08/14	96
2026/08/15	93
2026/08/16	95
2026/08/17	94
2026/08/18	92
2026/08/19	88
2026/08/20	85
2026/08/21	87
2026/08/22	82
2026/08/23	84
2026/08/24	85
2026/08/25	81
2026/08/26	79
2026/08/27	78
2026/08/28	84
2026/08/29	82
2026/08/30	88
2026/08/31	84

August began with 117 advertisers, peaking at 119, then steadily declined to 84 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
aussiebroadband.com.au	9%
superloop.com	0.27%
koganinternet.com.au	0.18%
vodafone.com.au	0.15%
occom.com.au	0.12%
tpg.com.au	-0.78%
telstra.com.au	-0.83%
dodo.com	-1.09%
optus.com.au	-1.75%
finder.com.au	-2.29%

Aussie Broadband surged with a 9.00% click share increase, while Finder.com.au dropped by 2.29%.

Campaign Efficiency

AUS Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	aussiebroadband.com.au	finder.com.au	optus.com.au	whistleout.com.au	tpg.com.au	superloop.com	dodo.com	telstra.com.au	vodafone.com.au	iinet.net.au
2026/08/01	10.09%	11.78%	10.88%	8.23%	14.87%	6.24%	8.64%	4.46%	3.3%	3.88%
2026/08/02	10.73%	12.66%	9.65%	6.85%	15.49%	5.94%	8.86%	5.74%	3.35%	4.87%
2026/08/03	9.9%	13.03%	8.9%	9.61%	12.86%	6.32%	8.73%	4.93%	3.46%	3.6%
2026/08/04	8.37%	11.67%	11.82%	8.34%	13.47%	7.53%	7.88%	6.57%	2.2%	4.39%
2026/08/05	9.67%	8.7%	10.86%	7.92%	14.85%	5.78%	7.09%	4.98%	3.93%	4.88%
2026/08/06	8.07%	9.02%	10.01%	10.28%	14.91%	5.73%	8.26%	4.96%	2.92%	4.35%
2026/08/07	10.03%	9.53%	10.45%	7.05%	17.95%	5.47%	8.54%	5.54%	3%	4.63%
2026/08/08	9.9%	15.53%	7.9%	5.86%	17.65%	5.39%	10.31%	4.48%	3.16%	4.76%
2026/08/09	9.93%	12.79%	6.04%	7.8%	17.98%	5.44%	8.68%	7.48%	3.78%	4.01%
2026/08/10	10.28%	12.89%	8.13%	10.29%	14.39%	5.01%	7.84%	6.95%	3.3%	2.94%
2026/08/11	7.78%	10.84%	10.04%	7.29%	14.71%	5.94%	6.88%	6.35%	2.49%	4.43%
2026/08/12	10.17%	11.12%	7.63%	8.9%	12.87%	5.97%	9.15%	6.62%	4.58%	3.1%
2026/08/13	8.27%	10.36%	9.64%	9.53%	12.26%	7.13%	9%	8.03%	3.35%	3%
2026/08/14	10.04%	8.82%	7.75%	7.81%	14.69%	7.89%	9.08%	5.85%	4.03%	4.39%
2026/08/15	8.82%	11.68%	8.9%	7.87%	14.58%	5.47%	9.59%	7.34%	3.76%	3.78%
2026/08/16	9.2%	11.61%	7.72%	7.62%	16.46%	4.28%	9.6%	6.78%	3.91%	3.56%
2026/08/17	8.19%	12.36%	6.63%	6.86%	14.51%	6.19%	9.45%	8.28%	3.07%	3.77%
2026/08/18	13.12%	12.24%	6.26%	6.65%	15.03%	8.58%	8.87%	6.02%	2.47%	3.32%
2026/08/19	8.09%	12.76%	8.35%	7.4%	14.68%	6.52%	10.08%	5.92%	3.61%	3.55%
2026/08/20	12.24%	12.56%	6.86%	7.43%	14.29%	6.39%	8.81%	6.46%	2.73%	3.47%
2026/08/21	14.56%	4.98%	6.95%	8.9%	14.59%	6.32%	9.85%	5.47%	3.65%	3.15%
2026/08/22	13.69%	4.51%	7.61%	10.12%	15.24%	7.87%	9.67%	4.86%	2.87%	3.16%
2026/08/23	14.75%	6.34%	6.56%	9.75%	16.61%	7.11%	7.37%	5.24%	4.12%	3.02%
2026/08/24	10.31%	9.83%	7.2%	10.32%	13.86%	6.49%	8.75%	5.8%	4.89%	2.67%
2026/08/25	15.13%	8.07%	6.42%	11.43%	10.01%	6.2%	8.3%	6.33%	5.15%	3.5%
2026/08/26	15.94%	7.4%	7.67%	9.94%	10.52%	6.56%	8.34%	6.72%	5.52%	2.44%
2026/08/27	17.71%	6.76%	6.64%	9.32%	8.9%	7.49%	9.91%	5.35%	6.08%	2.84%
2026/08/28	18.72%	6.45%	6.27%	9.39%	7.33%	6.95%	8.77%	6.57%	5.69%	2.38%
2026/08/29	16.17%	7.24%	6.02%	10.56%	7.1%	7.37%	10.55%	6.42%	7.86%	2.2%
2026/08/30	14.95%	8.58%	10.45%	8.37%	8.88%	8.23%	8.51%	6.92%	5.22%	2.02%
2026/08/31	16.02%	10.23%	9.98%	9.39%	8.24%	6.68%	6.53%	6.4%	5.66%	1.55%

aussiebroadband.com.au
finder.com.au
optus.com.au
whistleout.com.au
tpg.com.au
superloop.com
dodo.com
telstra.com.au
vodafone.com.au
iinet.net.au

In August 2026, aussiebroadband.com.au’s impression share surged from 10.09% to 16.02%, peaking at 18.72%. Meanwhile, finder.com.au’s share fluctuated, ending at 10.23%. Optus.com.au saw a dip, closing at 9.98%. Whistleout.com.au maintained stability, finishing at 9.39%. TPG.com.au’s share declined, ending at 8.24%. Superloop.com showed slight growth, closing at 6.68%. Dodo.com experienced fluctuations, ending at 6.53%. Telstra.com.au’s share remained steady, finishing at 6.4%. Vodafone.com.au’s share increased, closing at 5.66%. Iinet.net.au’s share decreased, ending at 1.55%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Broadband Services - Last month

1
Aussie Broadband Sale | Save $180 Over 6 Months* https://www.aussiebroadband.com.au › internet › plan
Connect to the Internet With Australia’s Most Trusted Telco*. Get Australian-based Support. Shop & Save On Residential Internet Plans For 6 Months, Sale Ends 14.08. Award-Winning Broadband.
2
Kogan Internet - Cheapest nbn500 over 12 mths^ https://www.koganinternet.com.au
nbn500 only $69.90/month for the first 12 months! $85.90/month thereafter.* *T&Cs apply.
3
50% off home nbn® for 2 mths | Deals on our fastest nbn plans https://www.telstra.com.au › telstra › nbn
Get 50% off for 2 months on any home nbn plan. Ends 24 Aug. T&Cs apply. Telstra Smart Modem for use on select plans. For new services.
4
nbn500 $69.99/mth For 12 mths - 500Mbps, Unbeatable Price https://www.tpg.com.au
$0 upfront Wi-Fi 7 modem included. Min Cost $79.99 if modem returned. Ends 8/09.T&C apply.
5
Fibre internet from $40/mth - Affordable home Wi-Fi https://www.vodafone.com.au
High-speed internet at low cost every month.

In the competitive landscape of broadband services, Aussie Broadband stands out with a $180 savings offer over six months, emphasizing trust and local support. Kogan Internet and TPG both highlight affordability with nbn500 plans, while Telstra and Vodafone focus on significant discounts and low-cost high-speed options, respectively.

Frequently Asked Questions

Why is the AUS Telecommunications Broadband Services August 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Broadband Services August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Broadband Services August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Broadband Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Broadband Services August 2026 Report?

The AUS Telecommunications Broadband Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Broadband Services August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Broadband Services August 2026 Report for?

The AUS Telecommunications Broadband Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

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Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Broadband Services - PPC Market Share Analysis August 2026