Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
aussiebroadband.com.au | 24.61 |
telstra.com.au | 8.51 |
optus.com.au | 7.32 |
dodo.com | 7.3 |
nbnco.com.au | 6.61 |
superloop.com | 6.59 |
tpg.com.au | 5.88 |
whistleout.com.au | 5.3 |
finder.com.au | 3.78 |
amazon.com.au | 3.31 |
others | 20.79 |
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Aussie Broadband leads with 24.61% click share, followed by Telstra at 8.51%. Others collectively hold 20.79%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
In April 2025, Dodo.com led with a steady rise, peaking at 15.34%. TPG.com.au fluctuated, ending at 10.02%. Whistleout.com.au showed consistent growth, closing at 9.32%. Optus.com.au and Telstra.com.au saw declines, finishing at 6.44% and 5.15%, respectively.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/04/01 | 178 |
2025/04/02 | 175 |
2025/04/03 | 178 |
2025/04/04 | 176 |
2025/04/05 | 174 |
2025/04/06 | 170 |
2025/04/07 | 168 |
2025/04/08 | 169 |
2025/04/09 | 171 |
2025/04/10 | 169 |
2025/04/11 | 171 |
2025/04/12 | 165 |
2025/04/13 | 164 |
2025/04/14 | 166 |
2025/04/15 | 166 |
2025/04/16 | 174 |
2025/04/17 | 168 |
2025/04/18 | 166 |
2025/04/19 | 165 |
2025/04/20 | 167 |
2025/04/21 | 170 |
2025/04/22 | 175 |
2025/04/23 | 171 |
2025/04/24 | 167 |
2025/04/25 | 168 |
2025/04/26 | 166 |
2025/04/27 | 164 |
2025/04/28 | 165 |
2025/04/29 | 160 |
2025/04/30 | 167 |
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April began with 178 advertisers, fluctuating throughout the month. Mid-month saw a dip to 164, but it rebounded to 167 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
southernphone.com.au | 1.77% |
dodo.com | 1.27% |
buddytelco.com.au | 0.51% |
finder.com.au | 0.42% |
swoop.com.au | 0.34% |
tangerine.com.au | -0.25% |
amazon.com.au | -0.33% |
superloop.com | -0.53% |
telstra.com.au | -1.53% |
aussiebroadband.com.au | -2.35% |
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Southernphone.com.au surged with a 1.77% click share increase, while aussiebroadband.com.au faced a 2.35% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In April 2025, TPG’s impression share fluctuated, peaking mid-month. Aussie Broadband saw a mid-month rise, while Finder and Dodo had steady gains. Optus and Telstra experienced declines, ending the month lower.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Connect to the nbn® With Australia’s Most Trusted Telco*. Get Australian-based Support. Save $10 PM On 100/20* Plans & Save $20...
Dodo NBN & Energy Bundle Deal, Save Up To $10/Mth Extra.T&Cs Apply. NBN Deals End 29/4/25.
nbn Basic $45/mth For The First 12 Mths Then $59/Mth. T&C's Apply. Offer Ends 5/8/2025.
Up to an extra $60 off nbn — Superloop Lightspeed 1Gb nbn plan for an extra $10/mth for 6 mths, now $89/mth for 6 mths. Save...
Get an incredible 50% off for 6 months with TPG's high speed fibre internet plans. Min fee...
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In the competitive landscape of broadband services, Aussie Broadband, Dodo, Southern Phone, Superloop, and TPG are leading with enticing offers. Aussie Broadband highlights trust and local support, while Dodo emphasizes quick switching and bundled savings. Southern Phone offers an affordable introductory rate, Superloop promotes significant discounts on high-speed plans, and TPG attracts with a substantial initial discount. Each ad strategically targets cost-conscious consumers seeking value and reliability.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Telecommunications Broadband Services April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Telecommunications Broadband Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Telecommunications Broadband Services April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The AUS Telecommunications Broadband Services April 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Telecommunications Broadband Services April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.