Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| uswitch.com | 17.89 |
| virginmedia.com | 16.2 |
| sky.com | 11.37 |
| ee.co.uk | 9.42 |
| bt.com | 7.46 |
| vodafone.co.uk | 5.89 |
| g.network | 4.72 |
| moneysupermarket.com | 3.91 |
| communityfibre.co.uk | 3.07 |
| youfibre.com | 2.32 |
| others | 17.75 |
- uswitch.com - 17.89%
- virginmedia.com - 16.2%
- sky.com - 11.37%
- ee.co.uk - 9.42%
- bt.com - 7.46%
- vodafone.co.uk - 5.89%
- g.network - 4.72%
- moneysupermarket.com - 3.91%
- communityfibre.co.uk - 3.07%
- youfibre.com - 2.32%
- others - 17.75%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Uswitch.com leads with 17.89% click share, closely followed by Virginmedia.com at 16.2%. ‘Others’ collectively hold 17.75%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | uswitch.com | virginmedia.com | sky.com | vodafone.co.uk | ee.co.uk | bt.com | moneysupermarket.com | confused.com | broadband.co.uk | g.network |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 16.59% | 19.28% | 15.01% | 2.49% | 3.08% | 8.34% | 3.85% | 1.2% | 2.46% | 9.64% |
| 2026/05/02 | 19.46% | 21.85% | 11.03% | 1.99% | 5.39% | 6.19% | 3.93% | 1.3% | 2.69% | 13.3% |
| 2026/05/03 | 18.09% | 19.94% | 9.61% | 2.78% | 4.34% | 7.51% | 4.7% | 2% | 3.08% | 13.86% |
| 2026/05/04 | 16.96% | 21.13% | 10.72% | 2.42% | 5.33% | 7.48% | 4.46% | 1.68% | 2.72% | 12.9% |
| 2026/05/05 | 19.97% | 16.11% | 8.96% | 2.2% | 5.47% | 6.91% | 4.03% | 3.01% | 2.86% | 16.85% |
| 2026/05/06 | 18.62% | 17.14% | 7.6% | 2.5% | 6.26% | 6.54% | 3.07% | 3.45% | 2.24% | 19.17% |
| 2026/05/07 | 19.61% | 18.74% | 9.58% | 2.03% | 6.96% | 7.12% | 3.01% | 3.37% | 2.65% | 11.75% |
| 2026/05/08 | 17.75% | 15.78% | 10.3% | 2.38% | 6.02% | 6.31% | 2.78% | 3.88% | 2.41% | 16.67% |
| 2026/05/09 | 28.5% | 19.1% | 6.43% | 2.91% | 4.17% | 5.02% | 2.51% | 5.3% | 2.46% | 11.02% |
| 2026/05/10 | 20.29% | 23.54% | 7.19% | 2.22% | 5.07% | 3.62% | 2.24% | 4.34% | 2% | 16.64% |
| 2026/05/11 | 20.52% | 15.91% | 7.75% | 2.98% | 9.35% | 4.19% | 4.03% | 5.77% | 2.76% | 10.24% |
| 2026/05/12 | 20.64% | 16.05% | 7.93% | 3.58% | 8.05% | 4.24% | 4.83% | 5.54% | 2.83% | 5.86% |
| 2026/05/13 | 19.23% | 17.61% | 7.53% | 3.22% | 9.91% | 5.1% | 4.8% | 5.66% | 3.17% | 5.49% |
| 2026/05/14 | 20.21% | 17.59% | 6.93% | 3.57% | 9.3% | 6.31% | 5.31% | 4.98% | 4.45% | 4.17% |
| 2026/05/15 | 17.74% | 15.77% | 10.29% | 2.38% | 6.02% | 6.31% | 2.78% | 3.89% | 2.41% | 16.67% |
| 2026/05/16 | 23.61% | 17.15% | 8.32% | 3.27% | 7.9% | 3.57% | 5.86% | 5% | 5.4% | 0.69% |
| 2026/05/17 | 20.05% | 20.01% | 8.37% | 3.48% | 7.64% | 3.34% | 6.53% | 5.95% | 4.81% | 0.86% |
| 2026/05/18 | 18.57% | 20.66% | 8.17% | 2.92% | 8.21% | 2.91% | 5.83% | 4.41% | 6.03% | 0.38% |
| 2026/05/19 | 18.02% | 16.61% | 7.97% | 3.22% | 9.25% | 4.19% | 5.74% | 4.43% | 5.9% | 0.72% |
| 2026/05/20 | 20.23% | 16.76% | 8.09% | 3.37% | 7.91% | 3.54% | 5.49% | 3.95% | 5.51% | 0.75% |
| 2026/05/21 | 21.05% | 14.63% | 6.97% | 5.17% | 7.39% | 3.26% | 6.24% | 4.03% | 4.8% | 2.7% |
| 2026/05/22 | 20.95% | 13.97% | 8.46% | 5.46% | 6.89% | 3.68% | 7.09% | 1.88% | 5.83% | 4.23% |
| 2026/05/23 | 20.34% | 16.33% | 8.71% | 3.88% | 4.46% | 3.87% | 5.37% | 1.62% | 6.19% | 5.39% |
| 2026/05/24 | 17.32% | 20.61% | 9.44% | 3.42% | 4.48% | 4.83% | 5.14% | 3.55% | 5.3% | 4.34% |
| 2026/05/25 | 16.68% | 21.43% | 8.94% | 3.58% | 5.44% | 7.9% | 4.19% | 3.08% | 3.68% | 0.58% |
| 2026/05/26 | 22.13% | 17.86% | 8.85% | 4.16% | 3.4% | 7.8% | 4.22% | 2.42% | 2.95% | 0.27% |
| 2026/05/27 | 17.3% | 19.21% | 10.58% | 3.97% | 3.48% | 9.06% | 4.67% | 2.31% | 3.05% | 0.22% |
| 2026/05/28 | 19.68% | 12.33% | 8.84% | 3.68% | 6.68% | 7.78% | 4.65% | 1.92% | 2.67% | 0.78% |
| 2026/05/29 | 18.12% | 16.73% | 11.1% | 5.36% | 7.32% | 7.91% | 4.91% | 1.7% | 2.57% | 1.88% |
| 2026/05/30 | 22.63% | 15.97% | 10.74% | 3.88% | 12.03% | 5.57% | 4.35% | 1.95% | 1.59% | 0.61% |
| 2026/05/31 | 26.88% | 13.19% | 10.05% | 9.03% | 7.84% | 6.91% | 4.05% | 1.93% | 1.83% | 0.58% |
- uswitch.com
- virginmedia.com
- sky.com
- vodafone.co.uk
- ee.co.uk
- bt.com
- moneysupermarket.com
- confused.com
- broadband.co.uk
- g.network
Copyright © Adthena. All rights reserved.
Uswitch.com led May with fluctuating spend, peaking at 28.50 on the 9th. Virginmedia.com saw a decline, ending at 13.19. Sky.com remained steady, while Vodafone.co.uk surged to 9.03 on the 31st.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 154 |
| 2026/05/02 | 143 |
| 2026/05/03 | 149 |
| 2026/05/04 | 161 |
| 2026/05/05 | 163 |
| 2026/05/06 | 162 |
| 2026/05/07 | 162 |
| 2026/05/08 | 151 |
| 2026/05/09 | 147 |
| 2026/05/10 | 153 |
| 2026/05/11 | 192 |
| 2026/05/12 | 198 |
| 2026/05/13 | 198 |
| 2026/05/14 | 201 |
| 2026/05/15 | 151 |
| 2026/05/16 | 204 |
| 2026/05/17 | 206 |
| 2026/05/18 | 208 |
| 2026/05/19 | 200 |
| 2026/05/20 | 204 |
| 2026/05/21 | 210 |
| 2026/05/22 | 197 |
| 2026/05/23 | 208 |
| 2026/05/24 | 209 |
| 2026/05/25 | 224 |
| 2026/05/26 | 242 |
| 2026/05/27 | 230 |
| 2026/05/28 | 228 |
| 2026/05/29 | 229 |
| 2026/05/30 | 230 |
| 2026/05/31 | 225 |
Copyright © Adthena. All rights reserved.
May began with 154 advertisers, fluctuating initially, then surged mid-month, peaking at 242 on May 26. The month concluded with 225 advertisers, marking a significant increase.
