Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginmedia.com | 20.85 |
| uswitch.com | 18.75 |
| sky.com | 13.27 |
| bt.com | 8.96 |
| ee.co.uk | 7.69 |
| communityfibre.co.uk | 4.91 |
| vodafone.co.uk | 4.43 |
| moneysupermarket.com | 4.16 |
| g.network | 3.89 |
| plus.net | 1.96 |
| others | 11.13 |
- virginmedia.com - 20.85%
- uswitch.com - 18.75%
- sky.com - 13.27%
- bt.com - 8.96%
- ee.co.uk - 7.69%
- communityfibre.co.uk - 4.91%
- vodafone.co.uk - 4.43%
- moneysupermarket.com - 4.16%
- g.network - 3.89%
- plus.net - 1.96%
- others - 11.13%
Copyright © Adthena. All rights reserved.
Virgin Media leads with 20.85% click share, followed by Uswitch at 18.75%. Sky.com holds 13.27%, while ‘others’ collectively capture 11.13%.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | uswitch.com | sky.com | g.network | bt.com | moneysupermarket.com | ee.co.uk | confused.com | broadband.co.uk | vodafone.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 22.54% | 18.66% | 7.86% | 2.73% | 9.96% | 5.53% | 3.14% | 2.8% | 3.12% | 4.08% |
| 2026/04/02 | 24.66% | 15.82% | 10.58% | 2.39% | 10.27% | 4.8% | 3.1% | 4.28% | 2.29% | 3.27% |
| 2026/04/03 | 22.83% | 17.99% | 12.95% | 2.97% | 8.51% | 4.71% | 2.59% | 3.73% | 2.64% | 7.04% |
| 2026/04/04 | 24.37% | 19.21% | 13.27% | 4.21% | 7.9% | 4.64% | 2.45% | 4.76% | 1.76% | 4.54% |
| 2026/04/05 | 27.48% | 19.36% | 13.71% | 4.18% | 6.89% | 4.01% | 1.96% | 2.75% | 1.42% | 7.74% |
| 2026/04/06 | 27.19% | 19.46% | 14.9% | 2.95% | 7.42% | 4.42% | 3.08% | 3.16% | 2.15% | 2.3% |
| 2026/04/07 | 33.69% | 18.1% | 9.83% | 3.17% | 7.75% | 5.16% | 2% | 1.75% | 2.39% | 1.87% |
| 2026/04/08 | 37.3% | 15.19% | 9.79% | 0.94% | 8.44% | 4.79% | 4.01% | 1.1% | 2.13% | 2.11% |
| 2026/04/09 | 32.9% | 12.98% | 9.89% | 1.04% | 9.39% | 4.72% | 6.4% | 1.06% | 2.02% | 2.14% |
| 2026/04/10 | 27.64% | 16.66% | 10.61% | 0.75% | 7.36% | 4.75% | 8.13% | 1.74% | 2.69% | 2.38% |
| 2026/04/11 | 21.14% | 22.37% | 13.12% | 0.78% | 7.32% | 4.75% | 7.97% | 0.91% | 2.46% | 3.38% |
| 2026/04/12 | 20.68% | 23.54% | 16.53% | 2.01% | 4.77% | 4.05% | 7.6% | 0.83% | 2.12% | 2.78% |
| 2026/04/13 | 27.52% | 20.72% | 8.41% | 2.53% | 3.59% | 5.03% | 4.62% | 3.31% | 1.75% | 6.12% |
| 2026/04/14 | 21.43% | 19.51% | 10.29% | 4.54% | 2.75% | 6.42% | 9.54% | 4.1% | 2.36% | 2.66% |
| 2026/04/15 | 18.84% | 27.65% | 9.99% | 3.87% | 1.53% | 6.13% | 9.16% | 2% | 2.74% | 2.6% |
| 2026/04/16 | 17.89% | 25.7% | 12.85% | 7.05% | 2.21% | 5.18% | 5.3% | 2.02% | 2.8% | 2.69% |
| 2026/04/17 | 17.37% | 27.57% | 10.65% | 6.25% | 6.08% | 3.9% | 3.21% | 2.34% | 2.51% | 3.66% |
| 2026/04/18 | 17.6% | 24.75% | 10.68% | 7.63% | 5.62% | 3.59% | 3.78% | 2.3% | 3.58% | 6.45% |
| 2026/04/19 | 18.08% | 23.74% | 10.84% | 9.83% | 2.95% | 3.49% | 6.31% | 1.72% | 4.81% | 4.81% |
| 2026/04/20 | 17.58% | 27.03% | 10.76% | 4.67% | 1.65% | 4.4% | 11.56% | 1.36% | 3.83% | 2.65% |
| 2026/04/21 | 22.99% | 20.79% | 11.27% | 4.25% | 1.95% | 5.5% | 9.93% | 1.58% | 3.09% | 2.77% |
| 2026/04/22 | 22.77% | 20.7% | 8.47% | 7.12% | 2.71% | 5.06% | 8.9% | 2.21% | 2.99% | 2.73% |
| 2026/04/23 | 21.25% | 16.16% | 11.97% | 5.72% | 11.44% | 4.88% | 4.69% | 2.51% | 2.9% | 2.91% |
| 2026/04/24 | 19.42% | 16.87% | 10.49% | 5.3% | 16.1% | 4.99% | 4.52% | 2.5% | 2.76% | 3.16% |
| 2026/04/25 | 23.64% | 18.13% | 10.92% | 7.5% | 12.4% | 4.82% | 3.93% | 3.04% | 2.76% | 2.75% |
| 2026/04/26 | 20.46% | 21% | 10.76% | 9.55% | 12.65% | 4.47% | 4.39% | 1.61% | 2.03% | 1.77% |
| 2026/04/27 | 22.47% | 18.56% | 9.99% | 6.51% | 17.78% | 4.11% | 3.52% | 1.42% | 1.78% | 1.78% |
| 2026/04/28 | 14.85% | 19.84% | 11.56% | 7.64% | 15.51% | 4.76% | 4.2% | 3.42% | 2.16% | 2.48% |
| 2026/04/29 | 20.57% | 20.81% | 10.18% | 8.04% | 10.31% | 4.53% | 2.54% | 4.08% | 2.04% | 2.71% |
| 2026/04/30 | 22.39% | 17.76% | 12.96% | 10.27% | 8.17% | 4.33% | 2.47% | 2.32% | 2.3% | 2.07% |
- virginmedia.com
- uswitch.com
- sky.com
- g.network
- bt.com
- moneysupermarket.com
- ee.co.uk
- confused.com
- broadband.co.uk
- vodafone.co.uk
Copyright © Adthena. All rights reserved.
Virgin Media’s spend share peaked at 37.3% on April 8, then declined, ending at 22.39%. Uswitch saw fluctuations, peaking mid-month at 27.65%. Sky’s share remained stable, while G.Network and BT experienced notable mid-month increases.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 154 |
| 2026/04/02 | 160 |
| 2026/04/03 | 161 |
| 2026/04/04 | 154 |
| 2026/04/05 | 166 |
| 2026/04/06 | 174 |
| 2026/04/07 | 163 |
| 2026/04/08 | 162 |
| 2026/04/09 | 161 |
| 2026/04/10 | 157 |
| 2026/04/11 | 148 |
| 2026/04/12 | 145 |
| 2026/04/13 | 156 |
| 2026/04/14 | 147 |
| 2026/04/15 | 143 |
| 2026/04/16 | 147 |
| 2026/04/17 | 143 |
| 2026/04/18 | 146 |
| 2026/04/19 | 144 |
| 2026/04/20 | 155 |
| 2026/04/21 | 144 |
| 2026/04/22 | 150 |
| 2026/04/23 | 154 |
| 2026/04/24 | 162 |
| 2026/04/25 | 151 |
| 2026/04/26 | 157 |
| 2026/04/27 | 155 |
| 2026/04/28 | 162 |
| 2026/04/29 | 158 |
| 2026/04/30 | 164 |
Copyright © Adthena. All rights reserved.
April began with 154 advertisers, peaking at 174 on the 6th. Mid-month saw a dip to 143 on the 15th. The month concluded with a rise to 164 advertisers.
