Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| uswitch.com | 22.96 |
| virginmedia.com | 12.49 |
| sky.com | 10.62 |
| vodafone.co.uk | 9.78 |
| bt.com | 8.65 |
| g.network | 7.72 |
| ee.co.uk | 4.52 |
| moneysupermarket.com | 4.02 |
| communityfibre.co.uk | 3.88 |
| broadband.co.uk | 2.75 |
| others | 12.61 |
- uswitch.com - 22.96%
- virginmedia.com - 12.49%
- sky.com - 10.62%
- vodafone.co.uk - 9.78%
- bt.com - 8.65%
- g.network - 7.72%
- ee.co.uk - 4.52%
- moneysupermarket.com - 4.02%
- communityfibre.co.uk - 3.88%
- broadband.co.uk - 2.75%
- others - 12.61%
Copyright © Adthena. All rights reserved.
Uswitch.com leads with 22.96% click share, followed by Virgin Media at 12.49%. Others collectively hold 12.61%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | uswitch.com | vodafone.co.uk | sky.com | communityfibre.co.uk | g.network | bt.com | broadband.co.uk | moneysupermarket.com | ee.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 14.54% | 25.94% | 2.25% | 10.93% | 3.11% | 1.81% | 17.98% | 4.75% | 4.77% | 2.83% |
| 2026/10/02 | 13.81% | 28.92% | 2.12% | 8.27% | 5.83% | 4.17% | 12.7% | 3.33% | 5.93% | 2.25% |
| 2026/10/03 | 15.15% | 28.69% | 2.57% | 7.3% | 3.38% | 5.99% | 8.36% | 4.83% | 7.89% | 2.57% |
| 2026/10/04 | 16.72% | 30.4% | 5.34% | 5.54% | 2.67% | 12.68% | 4.66% | 4.05% | 6.32% | 1.86% |
| 2026/10/05 | 13.19% | 25.73% | 2.74% | 7.24% | 2.14% | 11.75% | 8.38% | 3.21% | 6.82% | 2.54% |
| 2026/10/06 | 14.24% | 25.29% | 3.8% | 7.55% | 3.12% | 13.5% | 8.24% | 3.83% | 5.16% | 2.55% |
| 2026/10/07 | 12.54% | 25.1% | 3.55% | 7.41% | 8.34% | 9.62% | 10.33% | 2.81% | 4.64% | 1.98% |
| 2026/10/08 | 10.28% | 29.6% | 2.72% | 6.5% | 3.31% | 17.48% | 10.21% | 1.49% | 5.16% | 2% |
| 2026/10/09 | 12.07% | 14.18% | 3.09% | 4.41% | 2.28% | 24.96% | 10.73% | 1.47% | 8.27% | 2.07% |
| 2026/10/10 | 15.89% | 10.73% | 4.03% | 3.6% | 1.8% | 30.39% | 9.69% | 1.78% | 8.84% | 1.7% |
| 2026/10/11 | 16.98% | 9.22% | 2.47% | 4.48% | 1.65% | 34.26% | 8.42% | 0.98% | 8.5% | 1.17% |
| 2026/10/12 | 12.79% | 12.08% | 2.62% | 3.65% | 1.89% | 29.54% | 9.51% | 1.35% | 10.17% | 1.89% |
| 2026/10/13 | 16.53% | 27.4% | 2.57% | 4.99% | 2.3% | 13.9% | 9.33% | 1.68% | 7.71% | 2.54% |
| 2026/10/14 | 15% | 28.58% | 4.9% | 4.51% | 3.64% | 7.88% | 10.94% | 2.41% | 7% | 3.96% |
| 2026/10/15 | 14.88% | 28.59% | 5.28% | 6.21% | 3.07% | 7.91% | 10.05% | 2.33% | 5.95% | 2.86% |
| 2026/10/16 | 12.12% | 32.9% | 2.37% | 9.37% | 4.86% | 4.07% | 11.15% | 2.95% | 5.55% | 2.61% |
| 2026/10/17 | 12.13% | 38.69% | 2.63% | 6.99% | 3.34% | 1.41% | 10.68% | 3.24% | 5.29% | 2.4% |
| 2026/10/18 | 15.02% | 32.15% | 5% | 7.95% | 3.01% | 2.62% | 9.25% | 3.92% | 5.27% | 2.26% |
| 2026/10/19 | 12.47% | 35.75% | 2.93% | 6.71% | 4.31% | 0.55% | 10.83% | 3.47% | 5.23% | 3.07% |
| 2026/10/20 | 12.37% | 34.01% | 3.22% | 8.07% | 4.14% | 1.14% | 12.4% | 2.73% | 5.1% | 3.5% |
| 2026/10/21 | 10.33% | 30.07% | 3.01% | 6.95% | 7.2% | 0.37% | 13.38% | 3.77% | 6.67% | 3.6% |
| 2026/10/22 | 9.86% | 30.69% | 3.06% | 4.75% | 4.3% | 10.02% | 12.39% | 3.7% | 5.49% | 2.89% |
| 2026/10/23 | 10.5% | 25.09% | 7.75% | 3.77% | 2.89% | 16.78% | 9.21% | 3.68% | 7.38% | 2.21% |
| 2026/10/24 | 11.59% | 18.59% | 11.67% | 10.18% | 2.79% | 15.13% | 9.14% | 5.32% | 3.87% | 1.82% |
| 2026/10/25 | 16.61% | 19.95% | 13.74% | 10.05% | 2.93% | 4.25% | 9.45% | 8.22% | 3.55% | 2.19% |
| 2026/10/26 | 18.61% | 21.71% | 12.41% | 10.42% | 4.02% | 0.81% | 8.65% | 7.22% | 3.7% | 2.72% |
| 2026/10/27 | 13.33% | 22.68% | 17.83% | 9.52% | 3.81% | 2.47% | 6.6% | 7.8% | 3.1% | 1.69% |
| 2026/10/28 | 16.94% | 17.74% | 14.54% | 10.76% | 4.81% | 3.17% | 6.79% | 8.19% | 3.46% | 1.24% |
| 2026/10/29 | 17.72% | 17.78% | 10.11% | 7.97% | 4.19% | 6.25% | 6.34% | 5.04% | 3.25% | 1.61% |
| 2026/10/30 | 16.74% | 20.43% | 13.61% | 8.35% | 4.5% | 3.4% | 5.6% | 8.28% | 2.32% | 1.62% |
| 2026/10/31 | 22.59% | 18.27% | 11.31% | 8.82% | 7.23% | 5.16% | 4.75% | 4.64% | 1.89% | 1.83% |
- virginmedia.com
- uswitch.com
- vodafone.co.uk
- sky.com
- communityfibre.co.uk
- g.network
- bt.com
- broadband.co.uk
- moneysupermarket.com
- ee.co.uk
Copyright © Adthena. All rights reserved.
In October 2026, Virgin Media’s PPC spend fluctuated, peaking at 22.59% on the 31st. Uswitch dominated early, reaching 38.69% mid-month. Vodafone surged late, while Sky and Community Fibre showed steady growth. G.Network’s spend peaked early, then declined. BT and Broadband.co.uk had consistent mid-range spends. Moneysupermarket and EE maintained lower shares.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 180 |
| 2026/10/02 | 169 |
| 2026/10/03 | 156 |
| 2026/10/04 | 165 |
| 2026/10/05 | 164 |
| 2026/10/06 | 157 |
| 2026/10/07 | 165 |
| 2026/10/08 | 154 |
| 2026/10/09 | 145 |
| 2026/10/10 | 141 |
| 2026/10/11 | 144 |
| 2026/10/12 | 132 |
| 2026/10/13 | 132 |
| 2026/10/14 | 150 |
| 2026/10/15 | 145 |
| 2026/10/16 | 146 |
| 2026/10/17 | 146 |
| 2026/10/18 | 141 |
| 2026/10/19 | 155 |
| 2026/10/20 | 151 |
| 2026/10/21 | 146 |
| 2026/10/22 | 158 |
| 2026/10/23 | 161 |
| 2026/10/24 | 174 |
| 2026/10/25 | 173 |
| 2026/10/26 | 185 |
| 2026/10/27 | 173 |
| 2026/10/28 | 171 |
| 2026/10/29 | 166 |
| 2026/10/30 | 165 |
| 2026/10/31 | 158 |
Copyright © Adthena. All rights reserved.
October began with 180 advertisers, dipping to 132 mid-month. A resurgence followed, peaking at 185 on the 26th. The month concluded with 158 advertisers, reflecting dynamic shifts.
