Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| uswitch.com | 16.75 |
| virginmedia.com | 14.46 |
| sky.com | 13.4 |
| ee.co.uk | 9.94 |
| bt.com | 8.84 |
| vodafone.co.uk | 7.22 |
| moneysupermarket.com | 3.55 |
| g.network | 3.16 |
| which.co.uk | 2.77 |
| communityfibre.co.uk | 2.75 |
| others | 17.16 |
- uswitch.com - 16.75%
- virginmedia.com - 14.46%
- sky.com - 13.4%
- ee.co.uk - 9.94%
- bt.com - 8.84%
- vodafone.co.uk - 7.22%
- moneysupermarket.com - 3.55%
- g.network - 3.16%
- which.co.uk - 2.77%
- communityfibre.co.uk - 2.75%
- others - 17.16%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Uswitch leads with a 16.75% click share, closely followed by Virgin Media at 14.46%. Sky and EE trail behind, while ‘others’ collectively hold a significant 17.16%.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | uswitch.com | virginmedia.com | bt.com | sky.com | ee.co.uk | confused.com | g.network | moneysupermarket.com | vodafone.co.uk | which.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 21.9% | 12.04% | 9.34% | 9.5% | 10.07% | 2.67% | 0.34% | 4.33% | 7.56% | 2.65% |
| 2026/06/02 | 17.69% | 16.27% | 8.35% | 9.21% | 11.31% | 3.7% | 0.12% | 3.84% | 6.73% | 2.11% |
| 2026/06/03 | 15.25% | 18.16% | 8.76% | 10.07% | 3.77% | 2.42% | 0.19% | 4.17% | 3.41% | 6.06% |
| 2026/06/04 | 18.28% | 14.09% | 6.34% | 9.84% | 14.45% | 1.42% | 0.09% | 4.91% | 5.51% | 3.9% |
| 2026/06/05 | 17.49% | 12.85% | 3.26% | 12.15% | 4.73% | 3.7% | 0.16% | 7.09% | 7.19% | 7.87% |
| 2026/06/06 | 17.72% | 12.49% | 3.11% | 11.42% | 5.72% | 4.03% | 0.22% | 7.01% | 10.05% | 4.6% |
| 2026/06/07 | 17.95% | 13.54% | 4.2% | 10.05% | 8.66% | 3.07% | 0.19% | 6.05% | 8.09% | 3.49% |
| 2026/06/08 | 16.82% | 14.89% | 4.68% | 11.12% | 6.2% | 2.36% | 1.12% | 6.13% | 8.23% | 6.48% |
| 2026/06/09 | 18.03% | 14.07% | 7.25% | 11.76% | 8.75% | 3.19% | 1.47% | 5.36% | 9.83% | 2.69% |
| 2026/06/10 | 14.83% | 13.91% | 9.25% | 11.8% | 14.23% | 2.89% | 1.93% | 4.11% | 7.67% | 1.62% |
| 2026/06/11 | 19.58% | 12.04% | 9.54% | 11.81% | 8.99% | 3.4% | 1.96% | 2.95% | 4.21% | 5.9% |
| 2026/06/12 | 17.35% | 10.99% | 11.82% | 15.19% | 5.93% | 4.29% | 1.48% | 5.14% | 6.09% | 1.23% |
| 2026/06/13 | 18.35% | 11.24% | 9.62% | 13.67% | 6.26% | 4.59% | 3.91% | 4.55% | 6.37% | 0.63% |
| 2026/06/14 | 17.25% | 14.74% | 8.51% | 13.2% | 5.62% | 4.96% | 5.68% | 3.19% | 6.05% | 1.18% |
| 2026/06/15 | 16.96% | 11.14% | 10.85% | 13.8% | 8.79% | 3.97% | 5.33% | 2.48% | 6.53% | 1.7% |
| 2026/06/16 | 19.74% | 12.45% | 9.78% | 11.11% | 8.97% | 5.28% | 6.67% | 2.05% | 6.59% | 0.4% |
| 2026/06/17 | 16.16% | 18.2% | 8.43% | 9.12% | 11.41% | 3.58% | 4.27% | 5.33% | 8.22% | 1.38% |
| 2026/06/18 | 16.29% | 17.26% | 7.71% | 9.46% | 9.12% | 3.47% | 7.94% | 2.81% | 7.38% | 4.18% |
| 2026/06/19 | 18.29% | 15.31% | 12.05% | 10.97% | 6.63% | 3.22% | 8.45% | 4.05% | 2.35% | 0.57% |
| 2026/06/20 | 18.23% | 18.1% | 11.34% | 10.16% | 4.09% | 3.91% | 11.63% | 3.95% | 2.21% | 0.45% |
| 2026/06/21 | 16.63% | 20.45% | 11.95% | 10.87% | 6.94% | 5.08% | 6.46% | 2.66% | 2.19% | 0.79% |
| 2026/06/22 | 19.01% | 20.22% | 11.89% | 12.88% | 5.19% | 3.13% | 4.36% | 3.65% | 2.24% | 0.45% |
| 2026/06/23 | 14.27% | 23.52% | 9.25% | 10.61% | 7.15% | 3.84% | 14.04% | 2.25% | 1.52% | 0.38% |
| 2026/06/24 | 17.58% | 23.69% | 8.64% | 11.35% | 3.36% | 4.59% | 10.96% | 3.28% | 2.02% | 0.97% |
| 2026/06/25 | 19.92% | 17.79% | 7.06% | 14.45% | 4.55% | 7.72% | 4.16% | 3.09% | 4.04% | 0.68% |
| 2026/06/26 | 20.66% | 18.67% | 11.36% | 12.62% | 8.82% | 5.73% | 2.75% | 1.7% | 2.54% | 0.39% |
| 2026/06/27 | 15.05% | 24.57% | 8.28% | 10.38% | 15% | 5.14% | 4.02% | 1.88% | 2.48% | 0.34% |
| 2026/06/28 | 19.22% | 23.62% | 7.33% | 11.49% | 9.08% | 5.79% | 4.06% | 2.74% | 3.11% | 0.31% |
| 2026/06/29 | 18.31% | 15.57% | 9.9% | 11.78% | 10.36% | 5.01% | 5.79% | 3.09% | 3.3% | 1.98% |
| 2026/06/30 | 23.64% | 14.71% | 10.34% | 9.41% | 7.69% | 6.46% | 5.74% | 3.24% | 3.18% | 1.4% |
- uswitch.com
- virginmedia.com
- bt.com
- sky.com
- ee.co.uk
- confused.com
- g.network
- moneysupermarket.com
- vodafone.co.uk
- which.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, uswitch.com led with a fluctuating spend share, peaking at 23.64% on the 30th. Virginmedia.com surged mid-month, reaching 24.57% on the 27th. Meanwhile, bt.com and sky.com maintained moderate shares, while g.network saw a notable rise mid-month. The month concluded with uswitch.com regaining dominance.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 243 |
| 2026/06/02 | 226 |
| 2026/06/03 | 230 |
| 2026/06/04 | 219 |
| 2026/06/05 | 219 |
| 2026/06/06 | 225 |
| 2026/06/07 | 222 |
| 2026/06/08 | 227 |
| 2026/06/09 | 217 |
| 2026/06/10 | 212 |
| 2026/06/11 | 211 |
| 2026/06/12 | 212 |
| 2026/06/13 | 206 |
| 2026/06/14 | 203 |
| 2026/06/15 | 199 |
| 2026/06/16 | 192 |
| 2026/06/17 | 206 |
| 2026/06/18 | 208 |
| 2026/06/19 | 199 |
| 2026/06/20 | 196 |
| 2026/06/21 | 192 |
| 2026/06/22 | 185 |
| 2026/06/23 | 187 |
| 2026/06/24 | 186 |
| 2026/06/25 | 181 |
| 2026/06/26 | 185 |
| 2026/06/27 | 183 |
| 2026/06/28 | 179 |
| 2026/06/29 | 183 |
| 2026/06/30 | 184 |
Copyright © Adthena. All rights reserved.
June saw a steady decline in distinct advertisers, starting at 243 and ending at 184.
