Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| uswitch.com | 20.21 |
| virginmedia.com | 18.99 |
| sky.com | 12.13 |
| bt.com | 9.01 |
| ee.co.uk | 8.47 |
| vodafone.co.uk | 6.12 |
| moneysupermarket.com | 3.96 |
| communityfibre.co.uk | 3.84 |
| confused.com | 2.73 |
| plus.net | 2.32 |
| others | 12.22 |
- uswitch.com - 20.21%
- virginmedia.com - 18.99%
- sky.com - 12.13%
- bt.com - 9.01%
- ee.co.uk - 8.47%
- vodafone.co.uk - 6.12%
- moneysupermarket.com - 3.96%
- communityfibre.co.uk - 3.84%
- confused.com - 2.73%
- plus.net - 2.32%
- others - 12.22%
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Uswitch.com leads with 20.21% click share, followed by Virgin Media at 18.99%. Sky.com and BT.com trail, while ‘others’ collectively hold 12.22%.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | uswitch.com | bt.com | moneysupermarket.com | sky.com | plus.net | vodafone.co.uk | ee.co.uk | confused.com | broadband.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 18.29% | 27.54% | 10.57% | 2.79% | 8.96% | 1.35% | 2.31% | 7.46% | 7.88% | 1.62% |
| 2026/07/02 | 15.03% | 27.06% | 10% | 3.41% | 8.9% | 1.18% | 11.81% | 4.46% | 5.46% | 1.98% |
| 2026/07/03 | 17.12% | 25.71% | 7.83% | 2.36% | 8.36% | 1.56% | 5.5% | 11.25% | 4.67% | 2.45% |
| 2026/07/04 | 14.57% | 31.03% | 8.51% | 3.03% | 10.13% | 0.82% | 2.21% | 8.54% | 6.1% | 2.73% |
| 2026/07/05 | 15.29% | 27.32% | 8.03% | 3.53% | 11.5% | 0.93% | 5.08% | 8.91% | 6.63% | 2.5% |
| 2026/07/06 | 19.62% | 22.52% | 11.08% | 3.21% | 9.53% | 1.38% | 5.44% | 9.5% | 5.79% | 3.21% |
| 2026/07/07 | 20.95% | 30.75% | 8.13% | 3.25% | 8.62% | 1.78% | 5.1% | 4.11% | 4.82% | 3.27% |
| 2026/07/08 | 19.15% | 27.91% | 6.7% | 4.29% | 7.59% | 2.3% | 4.97% | 7.53% | 4.95% | 3.46% |
| 2026/07/09 | 15.18% | 24.86% | 9.44% | 4.65% | 9.82% | 2.61% | 1.97% | 7.99% | 6.19% | 5.03% |
| 2026/07/10 | 14.84% | 30.24% | 7.44% | 5.42% | 9.56% | 4.02% | 4.77% | 4.25% | 5.19% | 3.87% |
| 2026/07/11 | 15.52% | 22.23% | 7.39% | 6.04% | 10.17% | 4.39% | 2.33% | 5.41% | 6.08% | 4.93% |
| 2026/07/12 | 14.56% | 24.11% | 6.46% | 6.73% | 9.62% | 3.55% | 5.9% | 5.26% | 5.14% | 5.11% |
| 2026/07/13 | 17.72% | 26.4% | 6.32% | 4.3% | 10.13% | 3.28% | 5.57% | 5.03% | 4.28% | 2.65% |
| 2026/07/14 | 23.84% | 20.64% | 6.98% | 3.74% | 10.26% | 3.31% | 6.19% | 6.56% | 4.44% | 1.53% |
| 2026/07/15 | 26.89% | 22.68% | 7.04% | 4.9% | 9.94% | 3.96% | 2.41% | 3.82% | 4.53% | 2.33% |
| 2026/07/16 | 26.76% | 22.3% | 6.83% | 4.75% | 13.61% | 3.78% | 1.94% | 2.29% | 3.93% | 3.61% |
| 2026/07/17 | 30.17% | 20.19% | 8.46% | 4.53% | 11.59% | 4.15% | 1.27% | 2.61% | 4.39% | 1.83% |
| 2026/07/18 | 34.13% | 22.38% | 6.87% | 3.95% | 11.26% | 2.05% | 0.87% | 2.03% | 2.86% | 1.46% |
| 2026/07/19 | 24.1% | 24.12% | 6.92% | 5.32% | 11.02% | 2.86% | 1.52% | 2.72% | 3.56% | 4.04% |
| 2026/07/20 | 30.12% | 19.24% | 8.98% | 3.27% | 11.72% | 2.58% | 1.2% | 4.82% | 3.87% | 1.62% |
| 2026/07/21 | 23.83% | 20.45% | 6.88% | 3.71% | 10.25% | 3.28% | 6.08% | 6.48% | 4.84% | 1.56% |
| 2026/07/22 | 23.17% | 25.23% | 7.45% | 4.92% | 8.54% | 2.36% | 3.16% | 5.74% | 4.72% | 2.8% |
| 2026/07/23 | 24.75% | 21.08% | 8.84% | 5.48% | 8.74% | 3.72% | 3.09% | 3.85% | 4.57% | 4.34% |
| 2026/07/24 | 23.27% | 21.15% | 8.19% | 5.3% | 10.37% | 4.69% | 2.16% | 4.08% | 4.73% | 3.52% |
| 2026/07/25 | 24.37% | 20.79% | 8.42% | 4.17% | 10.66% | 5.07% | 1.89% | 4.04% | 4.96% | 2.86% |
| 2026/07/26 | 23.62% | 20.98% | 8.31% | 5.14% | 9.74% | 4.82% | 3.91% | 4.51% | 4.27% | 3.36% |
| 2026/07/27 | 21.97% | 18.82% | 11.07% | 4.76% | 9.06% | 6.3% | 3.32% | 4.19% | 4.47% | 2.97% |
| 2026/07/28 | 21.09% | 19.05% | 11.3% | 7.84% | 8.59% | 6% | 2.9% | 4.08% | 4.15% | 3.83% |
| 2026/07/29 | 22.63% | 18.91% | 10.66% | 8.04% | 8.46% | 6.4% | 2.57% | 3.07% | 1.92% | 4.21% |
| 2026/07/30 | 24.61% | 20.87% | 8.63% | 8.59% | 6.5% | 7.06% | 2.58% | 3.24% | 1.88% | 2.37% |
| 2026/07/31 | 23.53% | 20.96% | 10.28% | 8.53% | 7.72% | 6.8% | 2.9% | 2.76% | 1.15% | 0.93% |
- virginmedia.com
- uswitch.com
- bt.com
- moneysupermarket.com
- sky.com
- plus.net
- vodafone.co.uk
- ee.co.uk
- confused.com
- broadband.co.uk
Copyright © Adthena. All rights reserved.
Virgin Media’s spend share surged mid-month, peaking at 34.13% on July 18. Uswitch maintained a strong presence, while BT and Sky showed fluctuations. By month’s end, Virgin Media led, followed by Uswitch.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 155 |
| 2026/07/02 | 154 |
| 2026/07/03 | 156 |
| 2026/07/04 | 161 |
| 2026/07/05 | 168 |
| 2026/07/06 | 168 |
| 2026/07/07 | 163 |
| 2026/07/08 | 158 |
| 2026/07/09 | 157 |
| 2026/07/10 | 164 |
| 2026/07/11 | 169 |
| 2026/07/12 | 171 |
| 2026/07/13 | 177 |
| 2026/07/14 | 174 |
| 2026/07/15 | 173 |
| 2026/07/16 | 171 |
| 2026/07/17 | 164 |
| 2026/07/18 | 154 |
| 2026/07/19 | 163 |
| 2026/07/20 | 143 |
| 2026/07/21 | 174 |
| 2026/07/22 | 186 |
| 2026/07/23 | 189 |
| 2026/07/24 | 182 |
| 2026/07/25 | 186 |
| 2026/07/26 | 182 |
| 2026/07/27 | 175 |
| 2026/07/28 | 179 |
| 2026/07/29 | 157 |
| 2026/07/30 | 162 |
| 2026/07/31 | 162 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 155 and peaking at 189 mid-month. The month concluded with a stable 162, reflecting a vibrant advertising landscape.
