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AUS Telecommunications Internet of Things - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 67.95
ventraip.com.au 13.82
telstra.com.au 5.06
vpnpro.com 1.87
optus.com.au 1.47
nordvpn.com 1.14
whistleout.com.au 1.08
livuapp.com 0.66
letsbemates.com.au 0.61
tpg.com.au 0.58
others 5.76

Copyright © Adthena. All rights reserved.

Starlink.com dominates with 67.95% click share, overshadowing VentraIP’s 13.82%. Telstra follows at 5.06%, while ‘others’ collectively hold 5.76%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date starlink.com vpnpro.com optus.com.au nordvpn.com whistleout.com.au telstra.com.au ventraip.com.au dodo.com teamviewer.com forbes.com
2025/05/01 32.98% 18.75% 0.24% 17.14% 4.05% 5.57% 3.62% 1.45% 0% 0%
2025/05/02 26.49% 22.83% 0.19% 23.84% 2.84% 5.96% 5.32% 1.66% 0% 0%
2025/05/03 24.71% 28.07% 0.13% 24.94% 1.66% 4.19% 3.93% 1.55% 0% 0%
2025/05/04 27.9% 16.52% 4.75% 19.97% 0.72% 5.83% 4.44% 2.23% 0% 0%
2025/05/05 22.53% 11.7% 18.92% 6.65% 4.31% 5.84% 4.79% 4.33% 0% 0%
2025/05/06 12.49% 16.3% 4.89% 16.8% 6.68% 6.82% 4.1% 6.04% 0% 0%
2025/05/07 14% 17.82% 0.23% 20.63% 3.75% 2.9% 3.88% 1.59% 0% 21.93%
2025/05/08 12.83% 17.21% 0.18% 23.72% 7.35% 1.24% 3.71% 1.77% 0% 19.15%
2025/05/09 22.94% 3.62% 4.67% 12.84% 0.88% 2.99% 4.83% 1.85% 0% 24.06%
2025/05/10 18.98% 17.97% 4.28% 20.92% 2.67% 1.11% 4.46% 1.89% 0% 16.8%
2025/05/11 16.32% 26.11% 0.11% 24.4% 2.05% 1.47% 4.24% 1.97% 0% 10.95%
2025/05/12 8.81% 24.54% 2.41% 18.86% 2.49% 3.3% 4.03% 2.28% 0% 22.77%
2025/05/13 14.09% 16.13% 0.88% 5.8% 6.01% 3.66% 5.38% 8.13% 6.9% 0%
2025/05/14 6.44% 32.28% 0.56% 18.34% 4.35% 2.28% 4.44% 7.75% 0% 0%
2025/05/15 27.93% 27.77% 0.23% 11.16% 2.96% 5.73% 5.37% 2.6% 0% 3.68%
2025/05/16 9.41% 30.64% 0.22% 18.46% 4.43% 5.41% 3.56% 1.79% 0% 0%
2025/05/17 15% 28.65% 0.49% 0.09% 5.04% 1.29% 4.86% 2.59% 19.34% 0%
2025/05/18 24.04% 23.52% 0.53% 17.56% 1.57% 2.85% 6.6% 1.86% 0% 8.02%
2025/05/19 32.32% 6.57% 0.88% 0% 8.59% 2.34% 6.37% 7.99% 0% 0%
2025/05/20 18% 19.83% 3.02% 7.13% 5.91% 6.34% 7.04% 3.63% 0% 4.73%
2025/05/21 12.62% 38.98% 2.77% 5.54% 4.7% 1.68% 5.35% 2.27% 0% 10.31%
2025/05/22 36.55% 14.34% 0.26% 0% 5.56% 3.23% 7.21% 1.61% 0% 9.77%
2025/05/23 23.61% 22.15% 0.16% 4.19% 2.8% 1.72% 4.14% 0.61% 19.93% 5.56%
2025/05/24 16.35% 18.81% 0.35% 12.97% 4.84% 1.91% 4.78% 1.47% 17.6% 3.27%
2025/05/25 17.03% 16.53% 15.52% 11.48% 6.52% 3% 4.04% 2.13% 0% 2.88%
2025/05/26 10.13% 20.21% 8.16% 9.59% 2.27% 1.88% 2.93% 0.81% 16.9% 6.28%
2025/05/27 15.66% 25.72% 5.37% 8.87% 4.95% 3.05% 5.06% 1.83% 11.36% 0%
2025/05/28 20.8% 18.84% 4.45% 0% 5.76% 4.83% 9.14% 1.76% 0% 0%
2025/05/29 19.14% 40.02% 2.64% 6.72% 4.69% 1.71% 6.58% 0.62% 0% 0%
2025/05/30 12.66% 23.53% 6.56% 28.26% 3.68% 1.73% 6.57% 0.79% 0% 0%
2025/05/31 18.84% 18.19% 15.46% 8.54% 6.94% 4.14% 4.13% 1.01% 0% 0%

Copyright © Adthena. All rights reserved.

Starlink’s PPC spend fluctuated, peaking at 36.55% on May 22. VPNPro saw a high of 40.02% on May 29. Optus had a notable spike on May 25 at 15.52%. The month ended with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 63
2025/05/02 68
2025/05/03 73
2025/05/04 71
2025/05/05 69
2025/05/06 74
2025/05/07 71
2025/05/08 69
2025/05/09 75
2025/05/10 71
2025/05/11 75
2025/05/12 71
2025/05/13 74
2025/05/14 76
2025/05/15 72
2025/05/16 74
2025/05/17 70
2025/05/18 71
2025/05/19 71
2025/05/20 76
2025/05/21 63
2025/05/22 70
2025/05/23 67
2025/05/24 65
2025/05/25 65
2025/05/26 63
2025/05/27 63
2025/05/28 63
2025/05/29 59
2025/05/30 63
2025/05/31 70

Copyright © Adthena. All rights reserved.

In May, advertiser numbers peaked mid-month at 76, then declined, ending at 70.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 3.65%
ventraip.com.au 0.76%
optus.com.au 0.58%
proton.me 0.41%
teamviewer.com 0.26%
dodo.com -0.32%
forbes.com -0.62%
nordvpn.com -0.85%
letsbemates.com.au -0.87%
telstra.com.au -1.82%

Copyright © Adthena. All rights reserved.

Starlink.com soared with a 3.65% click share increase, while telstra.com.au faced a 1.82% decline. Ventraip.com.au and optus.com.au also saw positive growth.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date starlink.com optus.com.au telstra.com.au vpnpro.com ventraip.com.au whistleout.com.au nordvpn.com livuapp.com tpg.com.au forbes.com
2025/05/01 53.29% 0.23% 14.92% 4.57% 3.12% 1.91% 2.31% 1.14% 4.82% 0%
2025/05/02 47.51% 0.23% 17.23% 7.25% 5.65% 1.64% 4.35% 1.74% 2.13% 0%
2025/05/03 52.18% 0.13% 11.13% 9.97% 5.45% 0.96% 6.23% 1.25% 3.07% 0.03%
2025/05/04 53.82% 3.95% 10.08% 4.93% 5.24% 0.41% 3.7% 1.48% 1.3% 0%
2025/05/05 39.38% 14.76% 10.38% 3.19% 5.14% 1.75% 1.63% 2.23% 2.23% 0%
2025/05/06 30.09% 5.41% 12.73% 6.42% 6.25% 3.54% 4.81% 1.93% 3.13% 0%
2025/05/07 39.41% 0.3% 11.18% 7.54% 6.6% 2.35% 6.03% 2.11% 1.53% 9.05%
2025/05/08 35.02% 0.21% 5.98% 7.58% 6.59% 4.04% 7.58% 2.43% 2.73% 9.1%
2025/05/09 47.26% 4.58% 9.45% 1.46% 6.39% 0.64% 2.92% 1.17% 0.98% 7.29%
2025/05/10 47.28% 4.58% 2.64% 7.46% 6.54% 1.43% 6% 1.79% 3.34% 5.97%
2025/05/11 41.2% 0.07% 4.79% 10.66% 6.61% 1.38% 7.61% 2.13% 3.55% 4.57%
2025/05/12 29.81% 1.74% 9.72% 12.12% 7.58% 1.79% 6.93% 1.73% 1.79% 10.39%
2025/05/13 33.26% 1.09% 9.28% 5.62% 7.83% 3.34% 1.87% 1.87% 3.46% 0%
2025/05/14 18.6% 0.6% 9.05% 16.03% 8.64% 3.11% 8.01% 2% 2.76% 0%
2025/05/15 48.8% 0.1% 13.17% 8.14% 5.85% 1.43% 2.74% 1.63% 2.56% 1.36%
2025/05/16 25.58% 0.2% 14.82% 12.04% 5.43% 2.64% 5.16% 1.72% 3.51% 0%
2025/05/17 34.84% 0.4% 4.34% 9.12% 6.09% 2.66% 0.05% 2.74% 4.19% 0%
2025/05/18 52.09% 0.59% 5.51% 8.01% 8.77% 1.1% 4.01% 2.4% 1.47% 2%
2025/05/19 54.27% 0.52% 4.45% 1.55% 6.78% 3.55% 0% 1.55% 2.29% 0%
2025/05/20 35.93% 0.92% 11.06% 6.09% 8.89% 2.67% 2.03% 2.03% 1.39% 2.03%
2025/05/21 37.17% 1.26% 4.81% 16.61% 8.93% 2.93% 2.07% 2.07% 1.17% 4.14%
2025/05/22 60.02% 0.06% 7.24% 3.59% 6.99% 2.04% 0% 1.08% 0.78% 1.79%
2025/05/23 54.16% 0.05% 4.26% 7.73% 5.64% 1.44% 1.29% 1.55% 2.28% 2.58%
2025/05/24 46.93% 0.52% 5.53% 6.86% 7.36% 2.68% 3.41% 1.71% 1.73% 1.71%
2025/05/25 39.48% 13.39% 6.7% 5.44% 5.7% 3.22% 2.75% 1.63% 2.29% 1.36%
2025/05/26 33.7% 7.61% 4.24% 10.1% 5.53% 1.95% 4.13% 2.83% 1.26% 4.04%
2025/05/27 42.05% 5.52% 8.18% 8.76% 7.45% 2.47% 1.86% 2.1% 2.69% 0%
2025/05/28 43.73% 1.16% 8.62% 4.78% 10.46% 2.41% 0% 2.87% 1.6% 0%
2025/05/29 45.32% 0.8% 4.35% 15.42% 9.65% 2.47% 2.25% 3.08% 1.61% 0%
2025/05/30 35.27% 7.62% 8.41% 9.79% 10.61% 2.35% 7.27% 1.94% 1.72% 0%
2025/05/31 42.11% 12.88% 9.79% 6.41% 5.53% 3.03% 2.56% 2.05% 1.64% 0%

Copyright © Adthena. All rights reserved.

Starlink dominated May with fluctuating impressions, peaking at 60.02% on the 22nd. Optus saw a late surge, finishing at 12.88%. Telstra maintained steady presence, while VPNPro and VentraIP showed consistent activity. Forbes and WhistleOut had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Optus Mobile Network Trial | Free For 7 Days https://www.optus.com.au

    Keep your current number too so you don’t miss calls or texts. Fair Go Policy & T&Cs apply. Must not have active Optus mobile service. New Numbers Only. Fair Go Policy & T&Cs apply.

  2. 2
    Starlink https://www.starlink.com

    High-Speed Internet — Cancellation, plan, address changes or Kit transfers in the first 12 months subject to fee. World’s most...

  3. 3
    Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink

    Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.

  4. 4
    VentraIP Web Hosting https://www.ventraip.com.au › web-hosting › business

    Affordable Australian Hosting — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing.

  5. 5
    Top 7 Best VPNs in Australia - Updated on May 2025 https://top.vpnpro.com › vpn

    Comprehensive Analysis of the Most Popular VPNs Leads to Our Best Picks for May 2025.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Optus entices with a 7-day free mobile trial, emphasizing flexibility and customer retention. Starlink and Telstra highlight high-speed internet for remote areas, showcasing connectivity. VentraIP and VPNpro focus on trust and security, appealing to digital-savvy consumers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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