Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| optus.com.au | 19.19 |
| telstra.com.au | 15.63 |
| boost.com.au | 12.33 |
| amaysim.com.au | 9.69 |
| kogan.com | 5.16 |
| samsung.com | 3.51 |
| reebelo.com.au | 3.38 |
| lycamobile.com.au | 3.27 |
| finder.com.au | 3.26 |
| everyday.com.au | 3.19 |
| others | 21.39 |
- optus.com.au - 19.19%
- telstra.com.au - 15.63%
- boost.com.au - 12.33%
- amaysim.com.au - 9.69%
- kogan.com - 5.16%
- samsung.com - 3.51%
- reebelo.com.au - 3.38%
- lycamobile.com.au - 3.27%
- finder.com.au - 3.26%
- everyday.com.au - 3.19%
- others - 21.39%
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In the competitive landscape, Optus leads with 19.19% click share, closely followed by Telstra at 15.63%. Others collectively hold 21.39%, showcasing diverse competition.
Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | optus.com.au | kogan.com | telstra.com.au | finder.com.au | vodafone.com.au | lycamobile.com.au | felixmobile.com.au | amaysim.com.au | dodo.com | boost.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 22.94% | 7.34% | 10.67% | 5.53% | 4.36% | 2.3% | 4.28% | 6.34% | 2.13% | 2.77% |
| 2025/12/02 | 21.56% | 8.15% | 12.6% | 6.18% | 4.13% | 0.58% | 5.46% | 7.82% | 2.74% | 3.71% |
| 2025/12/03 | 26.13% | 9.47% | 12.23% | 4.32% | 4.74% | 3.26% | 4.57% | 3.21% | 2.16% | 3.65% |
| 2025/12/04 | 25.19% | 8.79% | 9.98% | 5.81% | 6.22% | 3.19% | 4.36% | 5.97% | 2.79% | 3.56% |
| 2025/12/05 | 21.97% | 9.28% | 11.22% | 7.09% | 3.27% | 2.87% | 4.73% | 6.15% | 2.88% | 4.23% |
| 2025/12/06 | 21.89% | 9.46% | 8.8% | 7.14% | 3.76% | 2.23% | 5.18% | 6.48% | 3.3% | 4.77% |
| 2025/12/07 | 17.78% | 9.49% | 8.58% | 7.57% | 3.69% | 2.37% | 4.6% | 6.3% | 3.02% | 4.95% |
| 2025/12/08 | 18.46% | 7.07% | 9.28% | 7.7% | 4.5% | 2.19% | 4.66% | 7.67% | 2.97% | 4.36% |
| 2025/12/09 | 17.46% | 5.8% | 9.48% | 8.61% | 4.58% | 3.86% | 5.05% | 6.93% | 2.84% | 5.43% |
| 2025/12/10 | 18.92% | 5.86% | 9.03% | 8.67% | 4.38% | 3.84% | 4.58% | 8.08% | 2.79% | 5.03% |
| 2025/12/11 | 20.23% | 4.28% | 10.04% | 8.44% | 3.09% | 4.4% | 4.52% | 8.78% | 2.9% | 3.64% |
| 2025/12/12 | 19.79% | 3.35% | 9.71% | 8.8% | 2.38% | 3.74% | 4.97% | 8.49% | 3.67% | 5.08% |
| 2025/12/13 | 18.08% | 3.64% | 11.14% | 8.92% | 2.31% | 3.45% | 4.32% | 9.2% | 2.75% | 5.64% |
| 2025/12/14 | 17.66% | 3.74% | 9.79% | 8.25% | 1.53% | 3.38% | 4.38% | 10.77% | 2.28% | 5.8% |
| 2025/12/15 | 18.09% | 3.97% | 10.15% | 8.36% | 2.75% | 3.1% | 4.63% | 9.48% | 2.93% | 5.17% |
| 2025/12/16 | 19.44% | 4.03% | 11.73% | 8.02% | 1.48% | 2.74% | 4.42% | 9.13% | 3.64% | 4.89% |
| 2025/12/17 | 19.95% | 3.98% | 10.67% | 7.46% | 4.57% | 3.1% | 4.72% | 10.23% | 3.25% | 4.63% |
| 2025/12/18 | 17.12% | 4.83% | 9.24% | 6.83% | 7.11% | 3.5% | 4.46% | 9.45% | 3.52% | 5.26% |
| 2025/12/19 | 16.81% | 4.45% | 10.03% | 6.21% | 8.98% | 4.13% | 4.91% | 9.12% | 3.16% | 5.21% |
| 2025/12/20 | 17.4% | 3.54% | 10.14% | 5.35% | 8.66% | 4.57% | 5.3% | 8.75% | 4.39% | 5.43% |
| 2025/12/21 | 16.61% | 4.1% | 8.76% | 6.46% | 9.08% | 5.1% | 5.54% | 9.32% | 4.06% | 3.63% |
| 2025/12/22 | 19% | 5.58% | 10.42% | 6.02% | 7.07% | 4.44% | 5.17% | 7.57% | 4.21% | 4.4% |
| 2025/12/23 | 18.96% | 7.2% | 9% | 6.3% | 8.82% | 2.78% | 5.27% | 8.64% | 3.79% | 4.39% |
| 2025/12/24 | 15.97% | 6.59% | 10.75% | 6.79% | 8.58% | 4.54% | 5.32% | 8.96% | 4.55% | 4.77% |
| 2025/12/25 | 18.98% | 6.6% | 9.18% | 5.57% | 8.38% | 5.65% | 5.37% | 7.6% | 5.06% | 4.66% |
| 2025/12/26 | 20.19% | 7.03% | 8.41% | 6.69% | 7.08% | 4.93% | 5.76% | 8.11% | 4.57% | 5.09% |
| 2025/12/27 | 16.27% | 6.76% | 9.94% | 8.77% | 5.79% | 4.27% | 5.27% | 7.7% | 5.16% | 5.66% |
| 2025/12/28 | 16.78% | 8.7% | 9.78% | 8.04% | 5.89% | 5.71% | 5.32% | 5.95% | 4.18% | 5.15% |
| 2025/12/29 | 16.73% | 9.22% | 9.79% | 8.36% | 6.03% | 5.47% | 4.83% | 4.38% | 3.77% | 4.84% |
| 2025/12/30 | 15.83% | 9.93% | 9.39% | 9.36% | 7.26% | 5.75% | 5.1% | 3.74% | 4% | 2.86% |
| 2025/12/31 | 15.4% | 9.56% | 9.54% | 8.79% | 8.73% | 5.19% | 4.7% | 3.88% | 3.64% | 2.6% |
- optus.com.au
- kogan.com
- telstra.com.au
- finder.com.au
- vodafone.com.au
- lycamobile.com.au
- felixmobile.com.au
- amaysim.com.au
- dodo.com
- boost.com.au
Copyright © Adthena. All rights reserved.
Optus led December with fluctuating spend, peaking early. Kogan’s share rose steadily, while Telstra maintained a consistent presence. Finder and Vodafone saw mid-month surges. By month-end, Optus remained dominant, with Kogan and Telstra following.
Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 213 |
| 2025/12/02 | 211 |
| 2025/12/03 | 215 |
| 2025/12/04 | 210 |
| 2025/12/05 | 207 |
| 2025/12/06 | 209 |
| 2025/12/07 | 211 |
| 2025/12/08 | 205 |
| 2025/12/09 | 210 |
| 2025/12/10 | 207 |
| 2025/12/11 | 209 |
| 2025/12/12 | 204 |
| 2025/12/13 | 207 |
| 2025/12/14 | 198 |
| 2025/12/15 | 208 |
| 2025/12/16 | 208 |
| 2025/12/17 | 208 |
| 2025/12/18 | 212 |
| 2025/12/19 | 213 |
| 2025/12/20 | 213 |
| 2025/12/21 | 210 |
| 2025/12/22 | 228 |
| 2025/12/23 | 228 |
| 2025/12/24 | 226 |
| 2025/12/25 | 222 |
| 2025/12/26 | 221 |
| 2025/12/27 | 220 |
| 2025/12/28 | 223 |
| 2025/12/29 | 221 |
| 2025/12/30 | 217 |
| 2025/12/31 | 213 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 228 on the 22nd and 23rd. The month concluded with 213 advertisers, mirroring the start.
