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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 43.24
boostmobile.com 20.79
verizon.com 9.23
att.com 5.97
metrobyt-mobile.com 3.34
mintmobile.com 2.94
apple.com 1.27
samsung.com 1.16
amazon.com 1.14
bestbuy.com 0.86
others 10.06

Copyright © Adthena. All rights reserved.

T-Mobile dominates with 43.24% click share, followed by Boost Mobile at 20.79%. Verizon holds 9.23%, while ‘others’ collectively capture 10.06%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date t-mobile.com boostmobile.com verizon.com mintmobile.com att.com visible.com metrobyt-mobile.com samsung.com tello.com ultramobile.com
2025/05/01 36.83% 15.31% 13.62% 6.31% 5.04% 1.32% 2.03% 2.34% 1.28% 1.34%
2025/05/02 34.28% 20.01% 13.66% 6.69% 5.5% 1.38% 2.47% 1.69% 1.74% 0.96%
2025/05/03 37.79% 16.83% 12.25% 6.06% 6.36% 1.17% 2.44% 1.72% 1.46% 1.24%
2025/05/04 31.89% 15.88% 15.43% 8.48% 5.3% 1.7% 2.5% 1.32% 1.62% 1.24%
2025/05/05 42.26% 16.23% 11.07% 6.14% 4.95% 1.64% 2.08% 1.41% 1.2% 1.08%
2025/05/06 37.66% 15.06% 14.54% 6.9% 5.04% 1.5% 2.78% 1.01% 1.3% 0.96%
2025/05/07 33.15% 18.96% 14.84% 6.75% 4.79% 1.2% 3.56% 0.78% 1.64% 1.14%
2025/05/08 34.1% 19.92% 12.77% 7.43% 4.66% 1.34% 4.02% 0.91% 1.43% 1.04%
2025/05/09 34.3% 17.77% 13.75% 7.41% 4.14% 1.62% 3.47% 1.08% 1.76% 1.19%
2025/05/10 32.73% 15.31% 15.02% 7.98% 5.39% 1.71% 3.51% 1.16% 1.65% 1.11%
2025/05/11 33.92% 19.03% 13% 7.66% 4.76% 1.42% 3.15% 1.09% 1.46% 1.12%
2025/05/12 34.67% 18.29% 11.96% 8.52% 4.41% 1.79% 3.41% 0.93% 1.65% 1.34%
2025/05/13 32.69% 17.98% 13.01% 8.03% 5.41% 1.6% 3.64% 1.37% 1.67% 1.27%
2025/05/14 37.12% 16.89% 12.96% 6.77% 4.7% 1.39% 3.17% 1.59% 1.55% 1.14%
2025/05/15 33.4% 19.45% 13.16% 7.02% 4.69% 1.61% 3.57% 1.47% 1.62% 1.18%
2025/05/16 37.31% 15.83% 12.73% 7.77% 4.03% 1.71% 3.74% 1.4% 1.63% 1.9%
2025/05/17 34.28% 18.96% 11.73% 7.92% 5.24% 1.71% 3.4% 1.37% 1.63% 1.69%
2025/05/18 33.5% 16.1% 12.64% 8.31% 5.63% 2.29% 3.3% 1.42% 1.97% 1.7%
2025/05/19 33% 16.7% 12.9% 8.57% 4.41% 2.05% 3.88% 1.45% 1.74% 1.56%
2025/05/20 35.95% 14.18% 14.94% 7.28% 5.69% 1.85% 3.05% 1.04% 1.9% 1.59%
2025/05/21 31.15% 15.2% 15.69% 7.47% 6.87% 1.84% 4.14% 1.2% 1.96% 1.86%
2025/05/22 34.55% 15.62% 14.54% 6.25% 5.99% 1.61% 2.79% 1.03% 1.92% 1.98%
2025/05/23 37.18% 15.03% 10.81% 6.37% 7.57% 1.57% 3.81% 1.16% 1.59% 1.75%
2025/05/24 38.38% 13.31% 12.72% 7.02% 6.21% 1.66% 4.05% 1.35% 1.51% 1.56%
2025/05/25 38.22% 12.71% 13.53% 6.75% 6.59% 1.6% 3.52% 1.39% 1.75% 1.35%
2025/05/26 32.63% 14.66% 14.76% 6.72% 7.77% 1.75% 3.83% 1.42% 1.88% 2.11%
2025/05/27 34.09% 13.59% 14.63% 7.91% 7.73% 1.86% 3.33% 1.39% 1.49% 1.87%
2025/05/28 30.38% 16.18% 13.94% 8.15% 7.25% 2.31% 4.28% 1.39% 1.64% 1.49%
2025/05/29 30.94% 19.53% 12.92% 6.71% 6.95% 2.11% 3.77% 1.54% 1.51% 1.26%
2025/05/30 36.7% 13.79% 12.43% 7.54% 6.2% 2.74% 3.09% 1.96% 1.53% 1.03%
2025/05/31 36.68% 15.05% 14.1% 6.74% 6.15% 2.41% 2.23% 1.55% 1.44% 1.32%

Copyright © Adthena. All rights reserved.

In May 2025, T-Mobile led with fluctuating spend shares, peaking at 42.26%. Boost Mobile and Verizon followed, showing varied trends. Mint Mobile and AT&T maintained moderate shares, while Visible and Metro by T-Mobile saw slight increases.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 363
2025/05/02 372
2025/05/03 360
2025/05/04 358
2025/05/05 361
2025/05/06 381
2025/05/07 385
2025/05/08 376
2025/05/09 376
2025/05/10 364
2025/05/11 375
2025/05/12 380
2025/05/13 384
2025/05/14 373
2025/05/15 366
2025/05/16 371
2025/05/17 358
2025/05/18 366
2025/05/19 386
2025/05/20 374
2025/05/21 390
2025/05/22 396
2025/05/23 381
2025/05/24 380
2025/05/25 375
2025/05/26 378
2025/05/27 394
2025/05/28 375
2025/05/29 362
2025/05/30 370
2025/05/31 360

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 363 and peaking at 396 on the 22nd. The month concluded with a slight dip to 360, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
att.com 1.95%
t-mobile.com 0.6%
metrobyt-mobile.com 0.38%
verizon.com 0.27%
samsung.com 0.2%
totalwireless.com -0.05%
backmarket.com -0.07%
apple.com -0.09%
amazon.com -0.43%
boostmobile.com -3.5%

Copyright © Adthena. All rights reserved.

AT&T surged with a 1.95% click share increase, while Boost Mobile plummeted by 3.5%. T-Mobile and Verizon also gained, whereas Amazon and Apple saw declines.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com boostmobile.com verizon.com att.com mintmobile.com visible.com bestbuy.com backmarket.com amazon.com metrobyt-mobile.com
2025/05/01 34.13% 19.69% 11.64% 4.27% 5.3% 1.39% 1.7% 2.89% 2.06% 1.49%
2025/05/02 31.6% 24.47% 11.64% 4.96% 4.98% 1.33% 1.16% 2.16% 2.01% 1.68%
2025/05/03 34.88% 19.75% 10.92% 5.37% 4.73% 1.37% 1.49% 2.3% 2.33% 1.65%
2025/05/04 29.79% 18.52% 13.05% 4.53% 6.93% 1.63% 1.67% 2.32% 2.64% 1.83%
2025/05/05 39% 19.13% 9.85% 4.37% 4.93% 1.6% 1.5% 2.1% 2.04% 1.44%
2025/05/06 34.03% 18.28% 12.13% 4.88% 5.59% 1.68% 1.96% 2.32% 2.5% 2.11%
2025/05/07 29.83% 22.04% 13.03% 4.71% 5.33% 1.1% 1.56% 2.6% 2.72% 2.76%
2025/05/08 30.94% 23.2% 11.37% 4.24% 6.25% 1.39% 1.73% 2.1% 2.21% 3%
2025/05/09 30.16% 21.42% 12.61% 3.87% 5.94% 1.87% 2.15% 2.24% 2.39% 2.19%
2025/05/10 29.17% 17.89% 13.82% 4.75% 6.71% 2.05% 2.26% 2.65% 2.93% 2.11%
2025/05/11 31.17% 21.94% 11.5% 4.2% 6.35% 1.32% 1.74% 2.25% 2.65% 1.97%
2025/05/12 32.28% 21% 10.39% 3.79% 7.34% 1.63% 1.64% 2.13% 2.92% 2.1%
2025/05/13 30.77% 20.91% 11.17% 4.73% 6.64% 1.54% 1.82% 2.17% 2.87% 2.28%
2025/05/14 34.27% 19.74% 11.81% 3.82% 5.17% 1.52% 1.69% 1.94% 2.73% 2.02%
2025/05/15 30.03% 23.23% 12.04% 3.97% 5.53% 1.69% 1.77% 2.34% 2.84% 2.12%
2025/05/16 34.69% 18.38% 11.98% 3.28% 6.71% 1.91% 1.7% 2.3% 2.4% 2.2%
2025/05/17 30.14% 22.23% 11.08% 4.72% 7.19% 1.93% 1.89% 2.14% 2.86% 2.07%
2025/05/18 31.29% 18.26% 11.5% 4.66% 7.11% 2.4% 1.87% 2.44% 3.01% 2.01%
2025/05/19 30.14% 19.67% 12.42% 3.96% 6.99% 2.16% 1.96% 2.27% 2.58% 2.39%
2025/05/20 33.45% 16.29% 14.45% 5.16% 5.66% 1.81% 1.89% 2.33% 2.38% 1.85%
2025/05/21 27.98% 17.64% 15.14% 6.31% 6.03% 2.14% 2.64% 2.09% 2.14% 2.64%
2025/05/22 31.84% 18.03% 13.77% 5.24% 4.97% 1.85% 2.48% 2.3% 1.76% 1.72%
2025/05/23 33.36% 17.28% 10.91% 6.36% 5.19% 1.93% 2.66% 2.46% 1.61% 2.32%
2025/05/24 34.85% 14.9% 12.89% 5.81% 5.72% 2.16% 2.27% 2% 1.48% 2.5%
2025/05/25 34.49% 14.84% 13.5% 5.48% 5.55% 2.24% 3.19% 1.88% 1.5% 2.05%
2025/05/26 29% 16.61% 16.04% 7.31% 5.28% 2.44% 2.43% 1.78% 1.44% 2.22%
2025/05/27 31.41% 15.51% 14.72% 6.72% 6.43% 2.42% 1.48% 1.66% 1.65% 1.93%
2025/05/28 26.3% 19.05% 14.14% 6.53% 6.32% 2.96% 1.88% 1.97% 1.62% 2.54%
2025/05/29 28.49% 23.03% 12.62% 5.98% 5.63% 2.36% 1.7% 2.31% 1.29% 2.18%
2025/05/30 33.07% 15.82% 13.36% 5.77% 6.32% 3.03% 2.1% 2.03% 1.31% 1.9%
2025/05/31 33.86% 16.08% 14.38% 5.78% 5.61% 2.69% 2.13% 1.68% 1.57% 1.36%

Copyright © Adthena. All rights reserved.

In May 2025, T-Mobile led with fluctuating impressions, peaking at 39.00%. Boost Mobile saw a decline, ending at 16.08%. Verizon’s share rose to 14.38%, while AT&T improved to 5.78%. Mint Mobile and Visible showed steady growth, closing at 5.61% and 2.69%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    $15/mo On Our Unlimited Plan - Unlimited Is Just $15/mo https://www.boostmobile.com

    Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance

  2. 2
    One Line of UNL 5G $40 Period - Plus, Get A Free 5G Phone https://www.metrobyt-mobile.com

    Switch to Metro® by T-Mobile and get one Line UNL for just $40. No ID, No activation fee. 5 year price...

  3. 3
    Switch to Mint Mobile https://www.mintmobile.com › phone-plans

    Easy. Online. $15/month. Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).

  4. 4
    T-Mobile® Official Site - Deals on Plans & Phones https://www.t-mobile.com

    Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today. Switch to...

  5. 5
    Visible by Verizon - One-line wireless, just $25/mo https://www.visible.com › visible

    Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

Copyright © Adthena. All rights reserved.

In the competitive world of mobile plans, Boost Mobile’s $15/month unlimited offer stands out, enticing with affordability. Metro by T-Mobile lures with a $40 unlimited 5G plan and a free phone, while Mint Mobile emphasizes simplicity and savings at $15/month. T-Mobile showcases its comprehensive offerings, and Visible by Verizon highlights straightforward savings at $25/month.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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