US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.5971709199
63.4028290801
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 27%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
boostmobile.com 24.82
t-mobile.com 21.95
att.com 9.06
metrobyt-mobile.com 5.72
mintmobile.com 5.1
xfinity.com 4.31
verizon.com 4.27
consumercellular.com 2.77
samsung.com 2.19
straighttalk.com 1.93
others 17.88
  • boostmobile.com - 24.82%
  • t-mobile.com - 21.95%
  • att.com - 9.06%
  • metrobyt-mobile.com - 5.72%
  • mintmobile.com - 5.1%
  • xfinity.com - 4.31%
  • verizon.com - 4.27%
  • consumercellular.com - 2.77%
  • samsung.com - 2.19%
  • straighttalk.com - 1.93%
  • others - 17.88%

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In the competitive landscape of Google PPC, Boost Mobile leads with a 24.82% click share, followed by T-Mobile at 21.95%. Notably, ‘others’ collectively hold 17.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com boostmobile.com att.com mintmobile.com consumercellular.com visible.com xfinity.com metrobyt-mobile.com tello.com verizon.com
2026/05/01 17.51% 19.2% 8.17% 10.87% 1.62% 3.41% 3.36% 5.56% 2.07% 9.59%
2026/05/02 18.86% 15.37% 8.75% 13.47% 1.95% 3.13% 3.58% 5.82% 2.39% 8.09%
2026/05/03 20.29% 13.31% 9.41% 11.43% 2.09% 4.12% 4.46% 5.55% 2.95% 7.33%
2026/05/04 18.68% 16.54% 7.07% 10.6% 2.62% 4.25% 4.31% 5.1% 3.25% 8.82%
2026/05/05 18.14% 14.24% 8.29% 11.23% 2.2% 3.09% 5.26% 4.56% 3.65% 7.3%
2026/05/06 20.67% 12.57% 7.74% 9.84% 2% 3.35% 4.45% 4.93% 3.56% 8.6%
2026/05/07 18.43% 18.04% 7.27% 9.12% 1.81% 3% 3.2% 5.36% 2.64% 9.88%
2026/05/08 18.84% 15.48% 9.21% 11.87% 1.6% 2.54% 3.85% 5.13% 2.83% 8.06%
2026/05/09 21.83% 10.49% 8.99% 10.96% 1.8% 3.42% 4.36% 4.94% 3.52% 7.6%
2026/05/10 21.56% 8.54% 8.36% 12.06% 1.96% 4.62% 5.29% 4.64% 3.63% 7.46%
2026/05/11 20.29% 10.99% 7.86% 9.84% 5.78% 4.04% 3.52% 2.56% 3.05% 12.44%
2026/05/12 19.75% 12.24% 8.15% 9.51% 3.49% 4.72% 3.63% 2.54% 2.77% 13.52%
2026/05/13 21.3% 10.45% 9.26% 9.76% 1.86% 5.26% 3.57% 4.79% 3.38% 8.5%
2026/05/14 18.51% 14.38% 8.94% 10.12% 2.8% 5.11% 3.1% 3.79% 2.51% 9.3%
2026/05/15 18.82% 15.47% 9.2% 11.87% 1.6% 2.53% 3.85% 5.13% 2.83% 8.06%
2026/05/16 22.05% 10.94% 7.57% 7.46% 3.16% 2.69% 3.57% 3.02% 2.36% 14.09%
2026/05/17 18.34% 13.92% 7.87% 7.89% 3.84% 2.96% 2.71% 2.88% 2.32% 14.5%
2026/05/18 21.01% 16.59% 7.42% 8.25% 3.82% 2.15% 2.4% 2.89% 2.54% 10.35%
2026/05/19 18.45% 17.37% 9.96% 10.74% 4.67% 2.44% 3.13% 3.94% 2.48% 1.21%
2026/05/20 13.56% 18.43% 10.9% 10.21% 4.56% 2.85% 4.11% 3.59% 2.73% 0.82%
2026/05/21 20.36% 18.67% 8.28% 9.15% 3.88% 3.53% 3.63% 3.08% 2.41% 0.84%
2026/05/22 26.54% 17.62% 7.02% 8.56% 3.32% 4.19% 3.25% 2.9% 1.98% 0.82%
2026/05/23 21.96% 15.29% 9.23% 8.87% 3.73% 4.43% 4.43% 3.69% 2.77% 0.79%
2026/05/24 19.2% 17.3% 8.43% 9.29% 4.51% 3.94% 3.65% 3.31% 2.69% 0.84%
2026/05/25 22.7% 18.3% 8.53% 8.05% 4.79% 4.14% 3.51% 2.57% 2.04% 0.78%
2026/05/26 22.8% 20.13% 7.91% 8.57% 4.36% 4.21% 3.3% 2.52% 2% 0.69%
2026/05/27 22.58% 16.68% 10.25% 9.03% 4.83% 5.08% 3.17% 2.51% 2.19% 0.45%
2026/05/28 22.54% 16.49% 10.49% 8.09% 5.75% 4.77% 2.44% 2.61% 2.28% 0.42%
2026/05/29 22.26% 15.69% 10.75% 10.59% 6.37% 3.91% 3.11% 2.55% 1.89% 0.36%
2026/05/30 20.84% 18.16% 9.96% 9.88% 6.2% 4.02% 3.91% 2.73% 1.61% 0.5%
2026/05/31 20.41% 19.51% 10.4% 9.19% 5.85% 4.58% 4.33% 2.64% 1.27% 0.44%
  • t-mobile.com
  • boostmobile.com
  • att.com
  • mintmobile.com
  • consumercellular.com
  • visible.com
  • xfinity.com
  • metrobyt-mobile.com
  • tello.com
  • verizon.com

Copyright © Adthena. All rights reserved.

In May 2026, T-Mobile’s PPC spend share fluctuated, peaking at 26.54% on May 22. Boost Mobile’s share dipped early but recovered to 19.51% by month’s end. AT&T maintained a steady presence, while Verizon’s share plummeted, ending at 0.44%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 259
2026/05/02 238
2026/05/03 236
2026/05/04 262
2026/05/05 267
2026/05/06 277
2026/05/07 276
2026/05/08 278
2026/05/09 263
2026/05/10 267
2026/05/11 326
2026/05/12 316
2026/05/13 288
2026/05/14 297
2026/05/15 278
2026/05/16 317
2026/05/17 308
2026/05/18 330
2026/05/19 312
2026/05/20 314
2026/05/21 327
2026/05/22 332
2026/05/23 330
2026/05/24 318
2026/05/25 434
2026/05/26 447
2026/05/27 390
2026/05/28 397
2026/05/29 398
2026/05/30 403
2026/05/31 399

Copyright © Adthena. All rights reserved.

May began with 259 advertisers, dipping to 236 by May 3rd. A steady rise followed, peaking at 447 on May 26th. The month concluded with 399 advertisers, showcasing a dynamic growth trajectory.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
boostmobile.com 6%
consumercellular.com 1.21%
bestbuy.com 0.86%
motorola.com 0.83%
samsung.com 0.64%
lycamobile.us -0.57%
att.com -0.68%
t-mobile.com -0.71%
metrobyt-mobile.com -1.57%
verizon.com -7.15%

Copyright © Adthena. All rights reserved.

Boostmobile.com surged with a 6.00% click share increase, while verizon.com faced a significant drop of 7.15%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date boostmobile.com t-mobile.com att.com mintmobile.com consumercellular.com visible.com bestbuy.com metrobyt-mobile.com backmarket.com verizon.com
2026/05/01 27.46% 13.02% 6.64% 10.24% 2.31% 4.14% 1.13% 4.77% 1.87% 8.78%
2026/05/02 21.67% 14.75% 7.43% 13.4% 2.39% 3.65% 1.57% 5.05% 1.76% 7.29%
2026/05/03 18.38% 15.57% 8.36% 12.89% 2.47% 4.54% 1.23% 5.14% 1.3% 6.61%
2026/05/04 23.77% 14.7% 5.62% 10.05% 3.7% 4.6% 1.2% 4.33% 1.48% 7.85%
2026/05/05 20.73% 14.45% 7.03% 11% 2.5% 3.65% 1.67% 4.12% 2.19% 6.62%
2026/05/06 18.06% 16.15% 6.64% 10.21% 2.15% 4.63% 1.95% 4.32% 2.94% 7.89%
2026/05/07 26.99% 12.84% 5.4% 8.83% 3.04% 3.93% 1.75% 4.12% 2.97% 8.48%
2026/05/08 23.22% 14.26% 7.65% 11.51% 1.94% 2.94% 1.49% 4.46% 3.33% 7.23%
2026/05/09 14.14% 16.19% 7.27% 11.82% 2.58% 4.9% 1.54% 4.32% 3.1% 6.83%
2026/05/10 13.2% 15.83% 6.81% 13.44% 2.37% 6.05% 1.44% 4.14% 2.32% 6.74%
2026/05/11 15.43% 17.2% 7.16% 9.65% 7.06% 4.93% 1.74% 2.23% 2.59% 9.91%
2026/05/12 15.59% 16.73% 7.55% 8.68% 4.37% 5.6% 2.2% 2.35% 3.36% 11.74%
2026/05/13 13.75% 17.17% 8.58% 9.93% 1.97% 6.35% 1.73% 4.25% 3.83% 7.18%
2026/05/14 18.84% 15.66% 7.81% 10.09% 2.99% 4.9% 1.66% 3.25% 3.24% 8.03%
2026/05/15 23.22% 14.26% 7.65% 11.51% 1.94% 2.94% 1.49% 4.46% 3.33% 7.23%
2026/05/16 13.96% 19.87% 6.77% 7.6% 3.55% 2.58% 2.12% 2.77% 3.39% 12.64%
2026/05/17 17.64% 15.96% 6.91% 7.88% 4.21% 2.83% 2.1% 2.44% 3.99% 12.91%
2026/05/18 22.73% 17.91% 6.29% 7.95% 4.02% 2.17% 1.67% 2.46% 3.98% 8.82%
2026/05/19 21.81% 15.32% 8.72% 9.22% 5% 2.5% 2.6% 3.46% 5.07% 0.65%
2026/05/20 23.15% 10.2% 9.83% 9.8% 4.87% 2.79% 3.81% 3.16% 4.89% 0.4%
2026/05/21 23.08% 17.07% 7.45% 8.67% 4.04% 3.11% 3.12% 2.86% 4.34% 0.42%
2026/05/22 22.74% 22.31% 6.31% 8.69% 3.69% 4.1% 3.04% 2.41% 3.09% 0.4%
2026/05/23 18.71% 18.77% 8.07% 9.25% 3.78% 5.17% 3.15% 3.23% 3.68% 0.37%
2026/05/24 22.84% 14.5% 7.21% 9.37% 4.07% 4.96% 3.3% 2.84% 3.34% 0.39%
2026/05/25 22.97% 18.21% 7.26% 7.98% 5.16% 4.79% 2.77% 2.26% 1.95% 0.35%
2026/05/26 26.17% 18.41% 6.69% 8.19% 5.01% 4.52% 2.77% 2.1% 1.72% 0.29%
2026/05/27 21.35% 19.19% 9.08% 8.49% 5.1% 5.45% 3.52% 2.15% 2.35% 0.18%
2026/05/28 20.77% 19.33% 9.33% 7.14% 5.92% 5.16% 3.48% 2.31% 3.1% 0.17%
2026/05/29 19.52% 19.07% 9.56% 9.3% 7.08% 4.54% 3.38% 2.32% 3% 0.15%
2026/05/30 23.53% 17.27% 8.39% 9.04% 7.21% 4.52% 3.4% 2.3% 2.4% 0.19%
2026/05/31 24.67% 16.32% 9.07% 8.59% 7.11% 5.2% 2.4% 2.28% 2.23% 0.16%
  • boostmobile.com
  • t-mobile.com
  • att.com
  • mintmobile.com
  • consumercellular.com
  • visible.com
  • bestbuy.com
  • metrobyt-mobile.com
  • backmarket.com
  • verizon.com

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Boost Mobile led May with fluctuating impressions, peaking at 27.46% and ending at 24.67%. T-Mobile and AT&T showed steady growth, while Verizon’s share plummeted dramatically, closing at 0.16%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    Mint Mobile | Wireless for $15 Bucks a Month https://www.mintmobile.com › phone-plans

    Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).

  2. 2
    Free Phones w/ $0 Down | For New & Existing Customers https://www.t-mobile.com

    Via 24 mo crdts w/ $0 down w/ new line on a qualifying plan. Well-qual'd + taxes & $35 fee

  3. 3
    Tello Mobile - Unlimited $10/mo. For 3 Months https://www.tello.com

    Celebrate 10 years of Tello with Unlimited data for just $10/mo. for 3 months!

  4. 4
    Visible by Verizon | Get Visible $20/mo for 1 year https://www.visible.com › visible

    New members get $5/mo off all monthly plans for 1 year. Use code FreshStart. See terms.

  5. 5
    Shop Phones at Xfinity Mobile | Xfinity Internet Required https://www.xfinity.com › mobile

    Cut your mobile bill in half, plus get a free line for 1 year. Xfinity Internet required. Or, enjoy device protection for life, annual upgrades, & a free 5G phone w/ Mobile Plus!

Copyright © Adthena. All rights reserved.

In the competitive world of mobile plans, Mint Mobile stands out with its enticing $15/month offer, emphasizing savings. T-Mobile attracts with free phones and no upfront costs, appealing to both new and existing customers. Tello celebrates a decade with a $10/month unlimited data deal, while Visible by Verizon offers a $5 discount for a year. Xfinity Mobile combines internet and mobile services, offering a free line and device perks. Each ad highlights affordability and value, targeting budget-conscious consumers.

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