US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.4011043933
60.5988956067
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 24%
Navigational 10%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 21.56
boostmobile.com 16.36
att.com 12.02
xfinity.com 9.05
metrobyt-mobile.com 7
mintmobile.com 4.71
visible.com 3.2
verizon.com 2.35
samsung.com 2.19
apple.com 2.08
others 19.48
  • t-mobile.com - 21.56%
  • boostmobile.com - 16.36%
  • att.com - 12.02%
  • xfinity.com - 9.05%
  • metrobyt-mobile.com - 7%
  • mintmobile.com - 4.71%
  • visible.com - 3.2%
  • verizon.com - 2.35%
  • samsung.com - 2.19%
  • apple.com - 2.08%
  • others - 19.48%

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In the competitive landscape, T-Mobile leads with 21.56% click share, followed by Boost Mobile at 16.36%. ‘Others’ collectively hold 19.48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com boostmobile.com att.com mintmobile.com xfinity.com visible.com metrobyt-mobile.com consumercellular.com tello.com verizon.com
2026/07/01 17.69% 11.42% 7.16% 12.12% 4.49% 8.04% 5.55% 1.89% 2.52% 3.28%
2026/07/02 19.98% 12.86% 7.83% 9.76% 4.44% 7.69% 4.18% 2.35% 2.6% 3.91%
2026/07/03 21.77% 11.01% 7.94% 10.51% 3.21% 9.55% 4.75% 2.05% 2.64% 3.16%
2026/07/04 21.4% 10.51% 8.51% 11.29% 4.42% 8.99% 4.44% 2.75% 2.13% 2.57%
2026/07/05 20.77% 13.02% 7.49% 8.48% 4% 8.93% 4.37% 3.41% 2.18% 3.21%
2026/07/06 22.26% 13.44% 7.34% 8.05% 3.69% 7.85% 4.84% 2.57% 2.91% 2.52%
2026/07/07 21.26% 14.48% 6.48% 8.61% 3.89% 7.68% 5.09% 2.79% 2.4% 2.56%
2026/07/08 22.07% 13.86% 8.42% 8.12% 3.7% 8.07% 5.16% 2.83% 2.14% 2.67%
2026/07/09 20.38% 14.09% 12.54% 8.04% 1.98% 5.37% 4.3% 3.49% 1.66% 3.98%
2026/07/10 18.91% 13.45% 13.42% 8.19% 1.85% 7.24% 3.95% 3.25% 1.96% 2.84%
2026/07/11 17.42% 13.4% 14.46% 8.71% 2.07% 7.38% 4.48% 3.88% 2.43% 1.95%
2026/07/12 18.62% 12.92% 14.38% 9.3% 2.38% 7.09% 4.13% 3.66% 2.42% 2.46%
2026/07/13 20.64% 14.95% 9.19% 8.86% 2.92% 8.06% 5.89% 2.78% 2.08% 2.51%
2026/07/14 16.9% 14.87% 11.9% 8.07% 2.81% 8.99% 5.23% 3.17% 1.69% 2.25%
2026/07/15 11.98% 16.42% 14.96% 8.44% 3.75% 7.63% 5.43% 3.62% 2.4% 2.81%
2026/07/16 18.16% 13.6% 13.19% 8.29% 3.14% 8.32% 5.57% 3.63% 1.77% 3.13%
2026/07/17 17.17% 13.71% 14.48% 9.32% 2.57% 8.81% 4.59% 3.4% 2.36% 2.61%
2026/07/18 15.33% 11.53% 17.23% 10.02% 2.89% 7.09% 5.93% 3.16% 2.29% 3.26%
2026/07/19 14.16% 12.84% 16.03% 8.12% 2.37% 7.55% 4.98% 3.52% 2.18% 3.28%
2026/07/20 17.63% 13.57% 16.9% 7.14% 2.13% 8.43% 4.05% 3.5% 1.58% 2.74%
2026/07/21 16.83% 14.81% 11.87% 8.04% 2.79% 8.95% 5.21% 3.16% 1.69% 2.24%
2026/07/22 12.62% 12.99% 12.96% 8.92% 13.09% 6.49% 3.53% 3.57% 2.06% 2.29%
2026/07/23 13.23% 12.04% 12.49% 8.22% 14.08% 6.18% 3.97% 3.24% 2.67% 2.18%
2026/07/24 13.73% 11.44% 11.94% 8.41% 16.03% 5.93% 3.14% 3.38% 2.43% 1.85%
2026/07/25 13.24% 11.82% 10.95% 8.88% 15.74% 5.86% 2.77% 3.1% 2.87% 1.81%
2026/07/26 13.7% 11.44% 11.43% 8.47% 15.31% 5.48% 3.33% 3.3% 2.46% 2.21%
2026/07/27 15.77% 12.58% 11.66% 8.77% 7.82% 6.4% 3.63% 3.87% 2.81% 2.07%
2026/07/28 13.96% 12.54% 9.55% 10.47% 11.07% 7.94% 3.37% 3.26% 2.15% 1.97%
2026/07/29 14.4% 12.7% 10.04% 10.6% 11.82% 7.01% 3.9% 2.48% 2.13% 2.04%
2026/07/30 13.73% 12.36% 10.23% 10.67% 11.92% 6.67% 4.49% 2.73% 2.18% 2.18%
2026/07/31 19.19% 11.51% 11.01% 9.81% 9.28% 5.4% 3.64% 2.84% 2.04% 1.94%
  • t-mobile.com
  • boostmobile.com
  • att.com
  • mintmobile.com
  • xfinity.com
  • visible.com
  • metrobyt-mobile.com
  • consumercellular.com
  • tello.com
  • verizon.com

Copyright © Adthena. All rights reserved.

In July 2026, T-Mobile’s PPC spend share fluctuated, peaking at 22.26% on July 6th, then declining to 11.98% by mid-month. Boost Mobile saw a steady rise, reaching 16.42% on July 15th. AT&T’s share surged mid-month, peaking at 17.23% on July 18th. Mint Mobile maintained a consistent range, while Xfinity spiked late in the month. The month concluded with T-Mobile regaining momentum at 19.19%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 260
2026/07/02 280
2026/07/03 285
2026/07/04 277
2026/07/05 282
2026/07/06 268
2026/07/07 263
2026/07/08 261
2026/07/09 278
2026/07/10 286
2026/07/11 279
2026/07/12 278
2026/07/13 282
2026/07/14 261
2026/07/15 259
2026/07/16 260
2026/07/17 260
2026/07/18 243
2026/07/19 252
2026/07/20 255
2026/07/21 261
2026/07/22 295
2026/07/23 300
2026/07/24 293
2026/07/25 298
2026/07/26 307
2026/07/27 293
2026/07/28 300
2026/07/29 272
2026/07/30 273
2026/07/31 261

Copyright © Adthena. All rights reserved.

July began with 260 advertisers, peaking at 307 on the 26th. A dynamic month concluded with 261 advertisers, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xfinity.com 10.48%
samsung.com 1.56%
att.com 0.83%
bestbuy.com 0.4%
lycamobile.us 0.12%
visible.com -0.42%
verizon.com -0.55%
metrobyt-mobile.com -1.41%
boostmobile.com -2.87%
t-mobile.com -5.69%

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Xfinity.com surged with a 10.48% click share increase, while T-Mobile.com faced a significant drop of 5.69%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date t-mobile.com boostmobile.com att.com mintmobile.com visible.com xfinity.com backmarket.com bestbuy.com metrobyt-mobile.com consumercellular.com
2026/07/01 14.03% 16.16% 6.02% 11.13% 9.61% 2.26% 2.33% 1.82% 4.69% 2.27%
2026/07/02 15.66% 16.76% 6.65% 8.88% 9.18% 2.11% 2.55% 1.96% 3.46% 2.72%
2026/07/03 16.03% 16.97% 6.05% 9.32% 11.6% 1.97% 1.98% 1.8% 3.94% 2.39%
2026/07/04 16.79% 14.43% 7.14% 10.44% 10.9% 2.44% 1.98% 1.74% 3.69% 3.31%
2026/07/05 16.33% 16.6% 6.32% 8.1% 10.54% 2.38% 2.41% 2.46% 3.63% 3.54%
2026/07/06 17.71% 18.09% 6.01% 7.26% 9.09% 2.04% 2.27% 2.22% 4.12% 2.84%
2026/07/07 16.65% 17.83% 5.68% 7.97% 9.36% 1.93% 2.14% 2.18% 4.21% 3.2%
2026/07/08 16.95% 18.37% 7.66% 7.22% 9.63% 1.85% 3.36% 1.9% 4.19% 3.01%
2026/07/09 15.75% 19.21% 11.2% 7.08% 5.86% 1.01% 5.38% 1.52% 3.55% 3.52%
2026/07/10 14.5% 18.13% 12.78% 6.91% 8.39% 0.97% 5.08% 3.48% 3.09% 3.43%
2026/07/11 13.27% 17.06% 12.55% 6.99% 9.03% 1.11% 5.12% 3.42% 3.38% 4.35%
2026/07/12 13.8% 16.58% 13.98% 7.81% 7.95% 1.04% 5.41% 2.69% 3.12% 4.39%
2026/07/13 15.28% 19.88% 8.55% 8.38% 8.82% 1.65% 3.25% 1.76% 4.98% 2.85%
2026/07/14 11.95% 18.19% 12.53% 7.21% 9.73% 1.26% 4.07% 2.02% 4.27% 3.55%
2026/07/15 9.37% 20.66% 14.93% 7.72% 7.24% 1.84% 3.98% 2.57% 4.38% 4.1%
2026/07/16 13.92% 16.1% 14.17% 6.62% 9.27% 1.52% 3.62% 1.99% 4.66% 4.3%
2026/07/17 12.05% 16.91% 13.98% 8.32% 10.16% 1.42% 3.56% 2.76% 3.51% 4.02%
2026/07/18 12.07% 13.66% 15.65% 9.12% 9.2% 1.36% 5.04% 3.11% 4.78% 3.85%
2026/07/19 11.09% 14.05% 16.66% 6.25% 8.54% 1.03% 5.43% 3.83% 3.74% 4.02%
2026/07/20 13.01% 15.41% 16.9% 6.05% 10.17% 1% 4.66% 2.7% 3.18% 4.33%
2026/07/21 11.95% 18.19% 12.53% 7.21% 9.73% 1.26% 4.07% 2.02% 4.27% 3.55%
2026/07/22 10.25% 17.62% 13.6% 7.87% 7.51% 6.37% 3.92% 3.69% 3.09% 3.98%
2026/07/23 10.64% 15.83% 13.24% 7.26% 7.48% 6.61% 4.11% 4.11% 3.27% 4.48%
2026/07/24 10.74% 14.83% 12.49% 8.34% 7.38% 7.85% 4.17% 3.94% 2.75% 4.1%
2026/07/25 10.83% 15.27% 11.3% 8.49% 7.1% 7.74% 3.48% 3.51% 2.41% 3.08%
2026/07/26 11.03% 15.45% 11.61% 7.72% 6.56% 7.48% 3.9% 3.52% 2.83% 3.56%
2026/07/27 13.12% 16.22% 11.71% 7.95% 7.71% 3.59% 3.03% 2.55% 3.13% 3.4%
2026/07/28 11.33% 16.95% 9.04% 9.88% 9.92% 5.21% 2.87% 2.29% 2.63% 3.1%
2026/07/29 11.89% 17.53% 9.36% 8.59% 9.02% 5.68% 3.49% 2.85% 3.27% 2.51%
2026/07/30 11.72% 16.57% 9.47% 9.12% 8.6% 5.27% 3.3% 2.66% 3.73% 3.04%
2026/07/31 15.77% 14.66% 11.85% 7.82% 6.31% 4.32% 3.39% 3.19% 2.98% 2.82%
  • t-mobile.com
  • boostmobile.com
  • att.com
  • mintmobile.com
  • visible.com
  • xfinity.com
  • backmarket.com
  • bestbuy.com
  • metrobyt-mobile.com
  • consumercellular.com

Copyright © Adthena. All rights reserved.

In July 2026, Boost Mobile led with a strong impression share, peaking mid-month. T-Mobile fluctuated, ending with a rise. AT&T saw a mid-month surge, while Mint Mobile and Visible had varied trends. Xfinity spiked late, and Back Market remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    Boost Mobile® https://www.boostmobile.com

    Boost Mobile® Official Website — Join Boost Mobile Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again. Unlock...

  2. 2
    Metro® by T-Mobile https://www.metrobyt-mobile.com

    Move to Our Best Plans — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®. 5...

  3. 3
    Mint Mobile - All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customers get 50% off all unlimited data plans ($15/mo equiv. upfront, may slow 50GB+)

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Plans on Phone and Internet — It's time you expect more from your carrier - T-Mobile has phones, internet & so much more. America's best mobile network according to Ookla Speedtest® Learn more at t-mobile.com.

  5. 5
    Visible by Verizon | One-line wireless, just $25/mo https://www.visible.com › visible

    Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms

Copyright © Adthena. All rights reserved.

In the competitive world of mobile networks, Boost Mobile, Metro by T-Mobile, Mint Mobile, T-Mobile, and Visible by Verizon shine with compelling offers. Themes of affordability, speed, and coverage dominate, with unique selling propositions like Boost’s promise against overpaying and Mint’s 50% discount for new customers.

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