US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
t-mobile.com	44.69
boostmobile.com	13.05
verizon.com	9.82
att.com	8.48
metrobyt-mobile.com	4.17
mintmobile.com	3.84
samsung.com	1.83
apple.com	1.64
amazon.com	1.19
visible.com	0.89
others	10.4

T-Mobile dominates with 44.69% click share, followed by Boost Mobile at 13.05%. Verizon and AT&T trail with 9.82% and 8.48%, respectively. Others collectively hold 10.4%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	t-mobile.com	verizon.com	att.com	mintmobile.com	boostmobile.com	visible.com	samsung.com	ultramobile.com	tello.com	metrobyt-mobile.com
2025/06/01	40.8%	11.32%	6.72%	6.68%	13.1%	2.7%	1.58%	1.4%	1.59%	2.35%
2025/06/02	40.62%	12.68%	7.08%	5.55%	12.03%	2.54%	1.2%	1.56%	1.84%	2.71%
2025/06/03	52.68%	7.35%	4.16%	6.48%	11.3%	2.01%	1.9%	0.97%	1.12%	2.34%
2025/06/04	36.14%	13.16%	6.59%	8.27%	12.13%	2.18%	1.59%	1.3%	1.9%	2.22%
2025/06/05	37.78%	12.31%	5.92%	8.46%	10.92%	2.81%	1.65%	1.44%	1.95%	2.5%
2025/06/06	39.45%	10.88%	8.14%	7.62%	11.56%	2.66%	1.41%	1.34%	1.68%	2.94%
2025/06/07	37.78%	14.24%	8.49%	8.6%	9%	1.99%	1.25%	1.3%	1.42%	2.9%
2025/06/08	42.15%	13.92%	7.87%	7.38%	8.18%	1.87%	1.57%	0.98%	1.11%	3.14%
2025/06/09	43.26%	13.19%	5.79%	8.12%	8%	1.74%	1.63%	1.49%	1.11%	3.66%
2025/06/10	38.01%	14.14%	7.83%	9.21%	9.35%	2.33%	1.28%	1.13%	1.15%	3.96%
2025/06/11	39.69%	14.76%	6.93%	8.25%	8.18%	2.1%	1.26%	1.36%	1.34%	4.16%
2025/06/12	45.33%	12.97%	6.54%	7.6%	7.24%	1.57%	1.25%	0.97%	0.93%	4.75%
2025/06/13	41.25%	13.77%	8.14%	7.59%	8.71%	1.74%	1.14%	1.1%	1.34%	4%
2025/06/14	39.44%	13.21%	7%	8.06%	11.72%	1.69%	1.32%	0.74%	1%	4.95%
2025/06/15	41.04%	11.96%	7.86%	8.75%	9.18%	1.86%	1.63%	0.96%	1.42%	4.07%
2025/06/16	45.3%	10.61%	5.55%	7.93%	9.09%	2.04%	1.78%	1.05%	1.29%	4.77%
2025/06/17	37.25%	11.59%	8.04%	7.57%	10.66%	2.54%	2.18%	1.25%	1.22%	5.49%
2025/06/18	35.13%	13.68%	9.21%	8.66%	9.63%	2.27%	1.85%	1.36%	1.24%	4.37%
2025/06/19	31.66%	13.92%	9.23%	8.24%	10.46%	2.57%	2.21%	1.42%	1.32%	5.03%
2025/06/20	34.61%	13.29%	9.23%	7.6%	10.52%	1.88%	1.56%	1.19%	1.27%	5.43%
2025/06/21	38.29%	12.86%	8.94%	7.5%	8.45%	1.71%	2.41%	1.35%	1.22%	4.89%
2025/06/22	37.31%	12.4%	6.98%	9.04%	9.29%	2.16%	1.82%	1.84%	1.54%	4.65%
2025/06/23	40.29%	12.16%	8.09%	7.1%	9.72%	2.35%	1.53%	1.49%	1.19%	4.56%
2025/06/24	34.26%	13.39%	8.41%	8.41%	8.95%	2.75%	1.57%	1.54%	1.1%	5.59%
2025/06/25	39.19%	11.21%	9.43%	8.18%	8.67%	2.29%	1.56%	1.53%	1.17%	3.84%
2025/06/26	39.14%	9.16%	8.61%	8.48%	11.97%	1.85%	1.55%	1.23%	1.02%	5.09%
2025/06/27	33.86%	11.02%	7.63%	9.3%	10.61%	2.03%	2.25%	1.64%	1.22%	4.99%
2025/06/28	33.01%	9.44%	10.17%	9.51%	11.67%	1.81%	2.33%	1.4%	1.25%	5.13%
2025/06/29	38.16%	9.11%	7.98%	10.27%	10.04%	2.1%	1.98%	0.99%	0.77%	4.92%
2025/06/30	30.91%	12.1%	10.93%	10.7%	9.8%	2.65%	2.42%	1.67%	1.26%	1.11%

In June 2025, T-Mobile’s PPC spend share fluctuated, peaking at 52.68% on June 3rd, then declining to 30.91% by month’s end. Verizon and AT&T showed steadier trends, while Mint Mobile and Metro by T-Mobile saw gradual increases, ending at 10.7% and 1.11%, respectively.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	347
2025/06/02	365
2025/06/03	294
2025/06/04	382
2025/06/05	367
2025/06/06	372
2025/06/07	349
2025/06/08	353
2025/06/09	350
2025/06/10	360
2025/06/11	357
2025/06/12	347
2025/06/13	357
2025/06/14	349
2025/06/15	337
2025/06/16	339
2025/06/17	336
2025/06/18	355
2025/06/19	331
2025/06/20	357
2025/06/21	341
2025/06/22	337
2025/06/23	350
2025/06/24	346
2025/06/25	343
2025/06/26	337
2025/06/27	344
2025/06/28	326
2025/06/29	340
2025/06/30	358

June began with 347 advertisers, peaking at 382 on June 4. Mid-month saw fluctuations, with a low of 326 on June 28. The month concluded with 358 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
att.com	1.84%
metrobyt-mobile.com	1.12%
samsung.com	0.59%
cricketwireless.com	0.48%
mintmobile.com	0.38%
simplemobile.com	-0.11%
motorola.com	-0.34%
verizon.com	-0.5%
boostmobile.com	-0.88%
t-mobile.com	-4.38%

AT&T and Metro by T-Mobile surged in click share, while T-Mobile and Boost Mobile saw declines.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	t-mobile.com	boostmobile.com	verizon.com	mintmobile.com	att.com	visible.com	backmarket.com	amazon.com	bestbuy.com	metrobyt-mobile.com
2025/06/01	33.23%	16.78%	13.36%	5.72%	5.89%	2.88%	1.66%	1.36%	2.18%	1.62%
2025/06/02	33.24%	15.54%	14.49%	4.23%	6.26%	3.06%	1.84%	1.62%	2%	1.84%
2025/06/03	44.47%	14.8%	9.27%	5.93%	3.85%	2.47%	0.91%	0.88%	1.64%	1.7%
2025/06/04	30.15%	14.43%	14.69%	6.54%	6.19%	2.01%	1.92%	2.06%	2.36%	1.54%
2025/06/05	31.93%	12.72%	14.08%	6.78%	5.62%	2.98%	1.89%	1.93%	1.95%	1.79%
2025/06/06	32.49%	14.29%	12.87%	6.8%	7.24%	3.07%	1.72%	1.44%	1.73%	2.07%
2025/06/07	30.16%	10.99%	16.23%	7.8%	7.96%	2.4%	2%	1.98%	2.26%	1.95%
2025/06/08	34.74%	9.52%	16.42%	7.18%	7.18%	2.54%	1.94%	1.77%	1.7%	2.14%
2025/06/09	33.55%	9.39%	16.23%	8.23%	5.95%	2.49%	2.44%	2.06%	2%	2.43%
2025/06/10	30.48%	10.79%	16.22%	9.09%	7.12%	3.03%	1.91%	2.2%	1.59%	2.68%
2025/06/11	32.57%	9.48%	17.07%	8.12%	6.06%	2.54%	1.83%	2.6%	1.6%	2.96%
2025/06/12	37.21%	9.35%	15.63%	7.46%	5.76%	2.12%	1.59%	2.56%	1.46%	3.38%
2025/06/13	33.45%	11.1%	15.9%	7.33%	6.98%	2.36%	1.36%	2.23%	1.64%	3.06%
2025/06/14	32.21%	14.22%	15.3%	7.69%	6.44%	2%	1.57%	2.09%	1.52%	3.45%
2025/06/15	33.39%	11.14%	14.93%	8.36%	7.25%	2.16%	1.78%	2.11%	1.47%	2.94%
2025/06/16	36.44%	11.98%	13.85%	6.95%	5.62%	2.61%	2.07%	2.14%	1.43%	3.25%
2025/06/17	29.78%	13.48%	13.79%	7.09%	7.58%	2.87%	2.16%	2.31%	1.39%	3.68%
2025/06/18	27.92%	12.01%	15.76%	7.87%	8.55%	2.47%	2.23%	2.8%	1.54%	2.98%
2025/06/19	25.68%	12.98%	16.25%	7.33%	7.32%	3.26%	2.47%	2.41%	1.63%	3.39%
2025/06/20	27.75%	13.29%	15.22%	7.02%	7.15%	2.4%	2.41%	2.74%	1.53%	3.59%
2025/06/21	30.17%	11.22%	16.18%	6.94%	7.31%	2.27%	2.45%	2.22%	1.72%	3.36%
2025/06/22	30.21%	12.3%	14.87%	8.16%	6.14%	2.75%	2.36%	2%	1.77%	3.17%
2025/06/23	32.47%	12.69%	14.74%	6.72%	7.19%	2.9%	1.9%	2.07%	1.53%	3.03%
2025/06/24	26.88%	11.6%	14.97%	7.53%	7.97%	3.4%	2.97%	2.4%	1.4%	3.57%
2025/06/25	30.85%	11.84%	12.6%	8.24%	8.28%	3.14%	2.88%	2.26%	1.7%	2.57%
2025/06/26	30.29%	15.14%	10.65%	8.81%	8.1%	2.38%	3.75%	1.94%	1.23%	3.36%
2025/06/27	26.06%	14.33%	11.88%	8.85%	6.91%	2.21%	4.03%	2.53%	1.5%	3.26%
2025/06/28	25.13%	15.65%	10.76%	9.05%	8.75%	2.19%	4%	2.55%	1.56%	3.33%
2025/06/29	29.26%	13.54%	10.09%	10.32%	7.06%	2.61%	3.66%	2.36%	1.4%	3.27%
2025/06/30	24.08%	13.12%	12.65%	10.43%	8.91%	2.99%	2.93%	2.22%	1.36%	0.69%

In June 2025, T-Mobile’s impression share fluctuated, peaking at 44.47% on June 3rd, then declining to 24.08% by month’s end. Boost Mobile’s share decreased initially, then stabilized. Verizon saw a mid-month rise, ending at 12.65%. Mint Mobile’s share grew steadily, finishing at 10.43%. AT&T’s share varied, closing at 8.91%. Visible and Back Market showed minor fluctuations. Amazon and Best Buy maintained low shares, while Metro by T-Mobile’s share dropped sharply to 0.69% on June 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
$15/mo On Our Unlimited Plan | Unlimited Is Just $15/mo https://www.boostmobile.com
Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance
2
One Line of UNL 5G $40 Period | Plus, Get A Free 5G Phone https://www.metrobyt-mobile.com
Switch to Metro® by T-Mobile and get one Line UNL for just $40. No ID, No activation fee. 5 year price...
3
Mint Mobile Plan Sale - 3-Month Unlimited Plan $15/mo https://www.mintmobile.com › plan-sale
New customer offer! 50% off 3-mo. unlimited plan, now $15/mo ($45 upfront). May slow 35GB+
4
T-Mobile® Official Site https://www.t-mobile.com
Deals on Plans & Phones — Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today. Switch to T-Mobile & get onto America's Largest 5G Network...
5
Visible by Verizon | $20/mo for 1 year https://www.visible.com
For a limited time get Visible for $20/mo, guaranteed for 1 yr with code Save5. See terms.

In the competitive world of mobile plans, Boost Mobile’s $15 unlimited offer stands out, enticing with affordability. Metro by T-Mobile lures with a $40 unlimited 5G plan and a free phone. Mint Mobile’s 50% discount on a $15 plan appeals to budget-conscious users. T-Mobile highlights its vast 5G network, while Visible by Verizon offers a $20 plan for a year, ensuring value.

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones June 2025 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Mobile Phone & Smart Phones June 2025 Report
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Data within the US Telecommunications Mobile Phone & Smart Phones June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Telecommunications Mobile Phone & Smart Phones June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Mobile Phone & Smart Phones June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Mobile Phone & Smart Phones June 2025 Report for?

The US Telecommunications Mobile Phone & Smart Phones June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones June 2025 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Mobile Phone & Smart Phones June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Mobile Phone & Smart Phones June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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