US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.2378008456
56.7621991544
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 26%
Navigational 7%
Seasonal 0%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 26.64
att.com 13.38
boostmobile.com 12.8
metrobyt-mobile.com 7.21
xfinity.com 5.08
mintmobile.com 4.36
motorola.com 3.35
samsung.com 3.23
verizon.com 2.58
visible.com 2.34
others 19.03
  • t-mobile.com - 26.64%
  • att.com - 13.38%
  • boostmobile.com - 12.8%
  • metrobyt-mobile.com - 7.21%
  • xfinity.com - 5.08%
  • mintmobile.com - 4.36%
  • motorola.com - 3.35%
  • samsung.com - 3.23%
  • verizon.com - 2.58%
  • visible.com - 2.34%
  • others - 19.03%

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In the competitive landscape, T-Mobile leads with 26.64% click share, followed by AT&T at 13.38%. ‘Others’ collectively hold 19.03%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com att.com mintmobile.com visible.com boostmobile.com verizon.com xfinity.com metrobyt-mobile.com samsung.com tello.com
2026/08/01 18.8% 14.29% 8.97% 4.77% 11.25% 2.57% 7.59% 4.21% 3.79% 2.14%
2026/08/02 18.79% 10.37% 9.19% 5.08% 10.95% 2.56% 11.1% 4.26% 4.19% 2.87%
2026/08/03 21.04% 11.94% 8.98% 5.23% 9.11% 2.26% 11.23% 5.5% 2.98% 2.18%
2026/08/04 17.02% 12.42% 9.77% 4.95% 10.27% 2.4% 8.21% 4% 4.67% 2.5%
2026/08/05 17.48% 13.89% 10.04% 4.26% 8.9% 2.43% 5.23% 4.88% 5.26% 3.64%
2026/08/06 19.3% 12.17% 10.34% 5.59% 8.99% 2.41% 4.51% 4.91% 3.79% 4.22%
2026/08/07 24.25% 11.47% 8.81% 6.07% 7.6% 2.36% 4.17% 5.98% 2.32% 3.29%
2026/08/08 22.81% 15.79% 8.66% 6.66% 7.95% 1.77% 4.1% 4.64% 3.31% 2.07%
2026/08/09 20.2% 16.12% 10.03% 5.6% 7.88% 2.68% 4.19% 6.17% 2.63% 2.13%
2026/08/10 15.47% 15.74% 10.62% 6.65% 9.43% 3.03% 3.53% 5.01% 3.24% 2.54%
2026/08/11 21.98% 12.3% 10.37% 5.61% 7.6% 3.15% 3.83% 4.32% 2.86% 3.17%
2026/08/12 22.58% 15.18% 8.7% 5.5% 6.3% 2.77% 3.56% 5.78% 2.71% 3.35%
2026/08/13 22.68% 13.3% 7.29% 4.67% 6.62% 2.84% 3.59% 4.96% 3.72% 3.8%
2026/08/14 22.31% 15.06% 7.55% 5.14% 6.18% 3.63% 3.28% 4.48% 3.1% 3.82%
2026/08/15 23.71% 11.84% 7.47% 5.6% 7.09% 3.88% 4.14% 4.92% 3.71% 3.59%
2026/08/16 18.29% 11.61% 8.05% 6.04% 6.56% 3.67% 5.12% 5.88% 3.82% 5.22%
2026/08/17 26.46% 12.27% 6.35% 5.61% 5.67% 3.19% 3.15% 5.75% 2.47% 5.3%
2026/08/18 23.92% 14.59% 7.06% 5.09% 6.01% 3.13% 3.4% 4.63% 4.05% 4.46%
2026/08/19 22.07% 13.7% 6.77% 4.87% 5.87% 3.25% 4.04% 4.87% 4.79% 4%
2026/08/20 20.02% 12.71% 7.6% 6.16% 6.01% 3.15% 3.95% 5.14% 4.21% 4.91%
2026/08/21 19.33% 13.44% 6.9% 7.65% 5.21% 3.6% 3.6% 4.38% 4.03% 4.74%
2026/08/22 18.35% 15.85% 7.99% 7.95% 5.9% 3.46% 3.33% 3.92% 3.39% 4.47%
2026/08/23 16.86% 14.77% 7.9% 8.32% 5.01% 4.1% 3.7% 4.82% 3.75% 3.86%
2026/08/24 19.62% 13.46% 7.91% 7.59% 6.98% 3.19% 3.42% 4.37% 4.09% 3.73%
2026/08/25 17.44% 16.48% 7.45% 8.29% 5.29% 4.13% 3.67% 4.57% 3.18% 3.51%
2026/08/26 17.73% 14.53% 8.57% 6.89% 6.49% 4.24% 3.28% 4.46% 4.74% 3.05%
2026/08/27 18.73% 12.73% 8.9% 6.14% 7.76% 3.75% 3.17% 4.85% 3.48% 3.5%
2026/08/28 17.74% 13.34% 9.03% 6.31% 6.79% 4.47% 3.78% 4.03% 3.1% 3.56%
2026/08/29 17.77% 12.29% 9.69% 7.19% 6.42% 4.31% 3.78% 4.34% 3.52% 4.39%
2026/08/30 17.66% 14.46% 9.39% 6.77% 4.35% 4.55% 3.8% 5.1% 3.61% 3.32%
2026/08/31 17.5% 12.17% 9.56% 7.23% 5.25% 4.34% 4.12% 3.67% 3.61% 3.06%
  • t-mobile.com
  • att.com
  • mintmobile.com
  • visible.com
  • boostmobile.com
  • verizon.com
  • xfinity.com
  • metrobyt-mobile.com
  • samsung.com
  • tello.com

Copyright © Adthena. All rights reserved.

In August 2026, T-Mobile led with fluctuating spend, peaking at 26.46%. AT&T followed, maintaining a steady presence. Mint Mobile and Visible showed consistent growth, while Boost Mobile and Verizon had varied trends. The month concluded with T-Mobile’s dominance.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 255
2026/08/02 263
2026/08/03 260
2026/08/04 291
2026/08/05 250
2026/08/06 244
2026/08/07 231
2026/08/08 208
2026/08/09 212
2026/08/10 238
2026/08/11 237
2026/08/12 236
2026/08/13 238
2026/08/14 234
2026/08/15 230
2026/08/16 230
2026/08/17 229
2026/08/18 215
2026/08/19 222
2026/08/20 229
2026/08/21 227
2026/08/22 226
2026/08/23 228
2026/08/24 230
2026/08/25 228
2026/08/26 229
2026/08/27 224
2026/08/28 243
2026/08/29 306
2026/08/30 283
2026/08/31 272

Copyright © Adthena. All rights reserved.

August began with 255 advertisers, peaking at 291 on the 4th. A decline followed, reaching 208 on the 8th. The month ended with a resurgence, closing at 272 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
motorola.com 1.99%
verizon.com 0.74%
att.com 0.47%
visible.com 0.35%
airalo.com 0.3%
forbes.com -0.1%
bestbuy.com -0.18%
xfinity.com -0.89%
metrobyt-mobile.com -0.94%
t-mobile.com -2.73%

Copyright © Adthena. All rights reserved.

Motorola.com surged with a 1.99% click share increase, while T-Mobile.com faced a 2.73% decline.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date t-mobile.com att.com mintmobile.com visible.com motorola.com boostmobile.com samsung.com bestbuy.com metrobyt-mobile.com tello.com
2026/08/01 14.78% 12.89% 8.41% 6.6% 1.5% 15.08% 5.3% 3.59% 3.36% 2.53%
2026/08/02 14.71% 10.27% 8.36% 6.78% 1.39% 14.88% 6.32% 3.06% 3.23% 3.77%
2026/08/03 14.96% 12.25% 9.17% 8.21% 1.17% 12.84% 3.77% 3.27% 4.38% 2.68%
2026/08/04 13.17% 11.3% 8.29% 7.86% 1.64% 13.26% 6.15% 3.26% 3.11% 3.08%
2026/08/05 13.66% 12.11% 8.31% 5.08% 1.76% 13.06% 6.82% 3.64% 3.6% 4.59%
2026/08/06 14.13% 10.84% 7.91% 8.18% 1.58% 12.27% 4.91% 5.33% 3.55% 5.2%
2026/08/07 18.27% 9.84% 7.52% 8.46% 1.83% 11.47% 2.55% 6.82% 4.45% 3.64%
2026/08/08 16.57% 12.32% 7.4% 8.51% 2.18% 11.9% 3.57% 7.77% 3.61% 2.79%
2026/08/09 15.74% 13.59% 8.47% 4.76% 2.52% 12.94% 3.02% 7.41% 4.72% 2.8%
2026/08/10 13.04% 13.56% 10.06% 7.77% 2.92% 12.37% 3.13% 4.64% 3.61% 2.19%
2026/08/11 16.73% 11.47% 11.13% 6.26% 3.67% 10.66% 3.3% 3.37% 3.13% 3.67%
2026/08/12 16.9% 13.78% 7.59% 6% 3.43% 10.29% 3.55% 3.99% 4.6% 3.04%
2026/08/13 17.82% 11.73% 6.43% 4.83% 5.01% 10.16% 4.37% 3.7% 4.1% 4.61%
2026/08/14 17.51% 13.45% 7.21% 5.24% 3.61% 9.39% 3.33% 3.96% 3.74% 4.31%
2026/08/15 18.78% 11.01% 6.61% 5.99% 4.1% 10.75% 4.15% 3.9% 4.02% 3.32%
2026/08/16 13.99% 11.71% 6.94% 5.74% 4.58% 10.65% 3.83% 4.65% 4.59% 5.17%
2026/08/17 19.79% 11.7% 5.76% 5.79% 4.85% 9.24% 2.79% 4.04% 4.66% 6.39%
2026/08/18 18.33% 13.32% 6.13% 5.27% 4.1% 10.22% 3.44% 5.37% 3.51% 4.62%
2026/08/19 16.2% 14.28% 6.15% 4.97% 5.99% 10.37% 4.28% 5.36% 3.82% 3.24%
2026/08/20 15.58% 11.49% 6.95% 5.36% 5.42% 10.35% 4.08% 4.47% 4.22% 4.68%
2026/08/21 15.04% 13.48% 6.05% 7.47% 5.6% 8.49% 4.06% 5.38% 3.36% 4.51%
2026/08/22 14.19% 12.99% 8.63% 9.12% 5.27% 8.82% 3.33% 5.18% 3.07% 4.11%
2026/08/23 12.83% 12.64% 8.85% 9.31% 6.13% 6.95% 3.91% 4.66% 3.72% 4.04%
2026/08/24 14.62% 11.83% 8.43% 9.14% 5.28% 9.87% 3.95% 3.95% 3.37% 3.27%
2026/08/25 12.17% 14.64% 8.57% 9.32% 6.04% 7.94% 3.2% 3.93% 3.54% 3.27%
2026/08/26 12.81% 12.72% 9.5% 7.97% 5.88% 9.06% 4.31% 3.98% 3.38% 2.49%
2026/08/27 13.24% 10.6% 9.65% 8.07% 5.71% 11.67% 3.93% 3.58% 3.65% 3.02%
2026/08/28 13.55% 11.78% 9.21% 7.85% 6.07% 8.77% 3.1% 3.62% 3.22% 2.83%
2026/08/29 12.31% 10.24% 10.13% 9.24% 6.47% 8.57% 3.88% 3.18% 3.34% 3.55%
2026/08/30 12.82% 12.42% 9.8% 8.26% 6.28% 6.27% 3.74% 3.2% 3.99% 2.44%
2026/08/31 11.64% 10.84% 9.72% 8.48% 7.61% 7.39% 3.86% 3.81% 3% 2.26%
  • t-mobile.com
  • att.com
  • mintmobile.com
  • visible.com
  • motorola.com
  • boostmobile.com
  • samsung.com
  • bestbuy.com
  • metrobyt-mobile.com
  • tello.com

Copyright © Adthena. All rights reserved.

In August 2026, T-Mobile’s impression share fluctuated, peaking mid-month at 19.79%. AT&T saw a steady presence, while Mint Mobile and Visible experienced ups and downs. Motorola and Best Buy showed gradual increases. The month concluded with T-Mobile leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    Boost Mobile® https://www.boostmobile.com

    Boost Mobile® Official Website — Join Boost Mobile Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again. Unlock...

  2. 2
    Metro by T-Mobile https://www.metrobyt-mobile.com

    View Prices, Deals, And Offers — Get our best deals on prepaid plans & devices today. No activation fees, No ID. Metro® runs on...

  3. 3
    Mint Mobile - All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customer offer—all plans are $15/mo, even unlimited ($45 upfront min, slows 50GB+)

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Shop Online or In-Store — It's time you expect more from your carrier - T-Mobile has phones, internet & so much more. America's best mobile network according to Ookla Speedtest® Learn more at t-mobile.com.

  5. 5
    Visible by Verizon - One-line wireless, just $19/mo https://www.visible.com › visible

    Save $6/mo for 12 months with code Save6 new members pay only $19/mo. See terms & save.

Copyright © Adthena. All rights reserved.

In the competitive world of mobile telecommunications, Boost Mobile, Metro by T-Mobile, Mint Mobile, T-Mobile, and Visible by Verizon captivate audiences with compelling offers. Themes of affordability, no hidden fees, and unlimited plans dominate, enticing consumers to switch for better value and service.

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