AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
primevideo.com	41.28
stan.com.au	29.75
disneyplus.com	14.61
foxtel.com.au	7.47
amazon.com.au	3.5
kogan.com	0.91
apple.com	0.86
paramountplus.com	0.61
hayu.com	0.2
samsung.com	0.17
others	0.64

Primevideo.com leads with 41.28% click share, followed by stan.com.au at 29.75%. Disneyplus.com holds 14.61%, while others collectively capture 0.64%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	disneyplus.com	primevideo.com	foxtel.com.au	paramountplus.com	amazon.com.au	stan.com.au	kogan.com	hayu.com	apple.com	binge.com.au
2025/04/01	21.54%	28%	19.79%	5.21%	10.89%	9.08%	2.14%	0.68%	0%	0.81%
2025/04/02	63.3%	11.94%	9.26%	3.64%	5.09%	2.67%	1.65%	0.38%	0%	1.33%
2025/04/03	65.71%	9.72%	9.88%	5.49%	2.65%	2.73%	1.22%	0.2%	0%	1.42%
2025/04/04	65.51%	11.25%	10%	3.89%	1.95%	2.84%	1.22%	0.49%	0%	1.44%
2025/04/05	59.32%	14.09%	9.59%	5.85%	3.96%	2.84%	1.51%	0.57%	0%	1.19%
2025/04/06	67.51%	12.35%	6.16%	2.04%	4.87%	2.99%	0.96%	0.53%	0%	1.18%
2025/04/07	66.78%	15.09%	5.17%	0.15%	6.97%	2.89%	0.84%	0.23%	0.03%	1.09%
2025/04/08	66.32%	11.88%	8.56%	2.11%	4.71%	2.78%	1.48%	0.6%	0%	0.11%
2025/04/09	66.15%	10.28%	8.53%	4.01%	5.29%	2.92%	1.57%	0.38%	0.01%	0.08%
2025/04/10	63.37%	14.24%	11.68%	0.19%	5.35%	2.89%	0.96%	0.14%	0.01%	0.06%
2025/04/11	60.9%	12.57%	9.2%	3.87%	6.31%	2.82%	0.98%	0.39%	1.91%	0.05%
2025/04/12	68.44%	10.49%	4.33%	2.38%	5.91%	3.41%	1.4%	0.56%	1.68%	0.05%
2025/04/13	62.76%	10.64%	10.78%	4.02%	4.29%	2.85%	1.47%	0.51%	1.49%	0.04%
2025/04/14	67.52%	10.55%	5.15%	5.95%	5.26%	2.82%	1.31%	0.32%	0.01%	0.01%
2025/04/15	67.84%	9.54%	7.71%	3.59%	5.37%	2.68%	0.97%	0.41%	1.34%	0%
2025/04/16	64.32%	15.51%	9.93%	0.19%	5.27%	2.08%	1.11%	0.44%	0.01%	0%
2025/04/17	56%	16.59%	14.22%	0.1%	6.46%	3.68%	1.23%	0.36%	0.01%	0%
2025/04/18	55.62%	17.96%	12.46%	0.09%	8.08%	1.93%	1.72%	0.49%	0.02%	0%
2025/04/19	52.53%	13.84%	9.54%	9.4%	6.11%	3.05%	2.33%	0.84%	0.01%	0%
2025/04/20	41.67%	14.78%	18.08%	8.42%	8.68%	3.98%	1.43%	0.79%	0.26%	0%
2025/04/21	43%	17.59%	14.54%	11.48%	6.19%	2.42%	1.24%	1.09%	0.04%	0%
2025/04/22	47.89%	20.84%	10%	6.35%	6.41%	3.59%	1.47%	0.77%	0.85%	0%
2025/04/23	40.43%	16.87%	11.55%	17.58%	5.87%	2.83%	2.13%	0.38%	0.72%	0%
2025/04/24	19.41%	19.57%	19.88%	15.28%	10.82%	4.61%	4.02%	0.42%	2.34%	0%
2025/04/25	41.36%	20.07%	12.83%	10.92%	7.79%	3.9%	1.34%	0.36%	0.01%	0%
2025/04/26	24.75%	28.94%	15.33%	10.92%	8.83%	4.67%	3.24%	0.76%	0.02%	0%
2025/04/27	20.52%	26.96%	10.99%	19.09%	11.01%	3.64%	2.31%	0.3%	3.27%	0%
2025/04/28	24.96%	30.96%	16.52%	4.22%	7.83%	5.55%	2.54%	0.6%	4.62%	0%
2025/04/29	28.25%	26.68%	18.63%	9.24%	5.98%	4.76%	3.34%	0.32%	0.92%	0%
2025/04/30	35.77%	20.07%	16.78%	10.51%	8.07%	3.07%	2.62%	0.92%	0.02%	0%

Disney+ dominated early April, peaking at 68.44% on the 12th, but declined to 35.77% by month’s end. Prime Video and Foxtel saw steady gains, while Paramount+ surged mid-month. April concluded with Disney+ leading, yet weakened.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	52
2025/04/02	49
2025/04/03	48
2025/04/04	49
2025/04/05	49
2025/04/06	48
2025/04/07	49
2025/04/08	49
2025/04/09	49
2025/04/10	48
2025/04/11	45
2025/04/12	46
2025/04/13	46
2025/04/14	48
2025/04/15	49
2025/04/16	48
2025/04/17	44
2025/04/18	47
2025/04/19	48
2025/04/20	47
2025/04/21	48
2025/04/22	44
2025/04/23	44
2025/04/24	49
2025/04/25	43
2025/04/26	44
2025/04/27	47
2025/04/28	46
2025/04/29	45
2025/04/30	46

April began with 52 advertisers, fluctuating throughout the month, reaching a low of 43 on April 25. The month concluded with 46 advertisers, indicating a slight decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
primevideo.com	8.99%
foxtel.com.au	2.01%
apple.com	0.76%
amazon.com.au	0.68%
paramountplus.com	0.5%
lg.com	-0.03%
fetchtv.com.au	-0.09%
binge.com.au	-0.24%
stan.com.au	-2.13%
disneyplus.com	-11.01%

Primevideo.com surged with an 8.99% click share increase, while disneyplus.com plummeted by 11.01%. Foxtel.com.au gained 2.01%, contrasting stan.com.au’s 2.13% drop.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	primevideo.com	stan.com.au	amazon.com.au	disneyplus.com	foxtel.com.au	paramountplus.com	kogan.com	samsung.com	aliexpress.com	apple.com
2025/04/01	27.21%	23.65%	12.55%	19.94%	8.78%	2.53%	3.16%	0.5%	0.12%	0%
2025/04/02	25.18%	24.93%	10.92%	20.23%	7.65%	4.24%	4.58%	0.31%	0.25%	0%
2025/04/03	22.48%	26.7%	6.89%	22.14%	8.27%	6.77%	3.64%	0.34%	0.57%	0%
2025/04/04	24.59%	26.58%	6.53%	21.41%	8.73%	4.7%	3.66%	0.76%	0.08%	0%
2025/04/05	28.29%	24.08%	9.69%	17.55%	7.32%	6.16%	3.83%	0.67%	0.33%	0%
2025/04/06	26.77%	26.6%	11.64%	21.54%	5.6%	2.28%	2.53%	0.26%	0.41%	0%
2025/04/07	31.57%	25.07%	15.13%	19.8%	4.07%	0.08%	2.08%	0.56%	0.27%	0.05%
2025/04/08	27.09%	25.4%	11.04%	20.94%	6.75%	2.37%	3.69%	0.56%	0.07%	0%
2025/04/09	22.81%	27.16%	11.05%	21.34%	7.04%	4.68%	4.29%	0.29%	0.09%	0%
2025/04/10	29.76%	25.76%	11.03%	20.07%	9.18%	0.12%	2.46%	0.32%	0.11%	0%
2025/04/11	26.5%	24.3%	12.41%	18.53%	7.07%	4.27%	2.47%	0.57%	0.1%	2.71%
2025/04/12	22.69%	30%	11.81%	21.75%	3.41%	2.63%	3.69%	0.74%	0.19%	1.68%
2025/04/13	21.72%	24.4%	9.46%	23.95%	8.56%	4.37%	3.73%	0.27%	0.07%	1.47%
2025/04/14	23.18%	25.04%	13.54%	20.94%	4.54%	6.91%	3.4%	0.37%	0.34%	0%
2025/04/15	21.58%	25.64%	12.19%	23.76%	7.04%	4.33%	2.68%	0.13%	0.25%	1.44%
2025/04/16	33.65%	19.81%	12.14%	21.05%	8.07%	0.3%	3.01%	0.11%	0.31%	0%
2025/04/17	27.75%	27.65%	12.94%	15.54%	10.73%	0.04%	2.98%	0.44%	0.21%	0%
2025/04/18	34.82%	15.4%	17.29%	15.2%	8.58%	0.04%	4.5%	0.59%	0.8%	0.03%
2025/04/19	26.04%	20.63%	12.6%	15.62%	6.11%	8.9%	5.77%	1.05%	0.67%	0%
2025/04/20	23.03%	24.98%	14.18%	14.56%	10.64%	6.66%	2.57%	0.92%	0.7%	0.18%
2025/04/21	29.62%	16.41%	12.79%	14.98%	9.52%	10.18%	2.41%	1.31%	0.67%	0.03%
2025/04/22	30.98%	22.82%	12.17%	16.12%	6.01%	4.99%	2.59%	0.46%	0.55%	1.59%
2025/04/23	26.74%	18.36%	9.92%	13.99%	7.82%	14.55%	4%	0.93%	1.21%	1.39%
2025/04/24	23.01%	22.81%	13.84%	11.07%	8.93%	9.62%	5.32%	0.7%	0.58%	1.32%
2025/04/25	27.97%	22.51%	12.69%	17.95%	6.67%	8.08%	2.11%	0.4%	0.73%	0%
2025/04/26	33.2%	21.53%	11.26%	9.48%	7.55%	6.88%	4.66%	1.2%	0.21%	0.02%
2025/04/27	33.61%	19.12%	14.95%	4.08%	5.88%	13.12%	3.74%	1.21%	0.36%	2.87%
2025/04/28	35.94%	25.08%	11.76%	4.13%	8.19%	2.5%	3.72%	0.69%	0.32%	4.4%
2025/04/29	33.81%	24.82%	9.06%	7.09%	9.88%	6.3%	5.05%	0.68%	0.69%	1.43%
2025/04/30	29.95%	19.93%	13.13%	9.99%	9.71%	8.98%	4.89%	1.32%	0.43%	0.04%

April saw Prime Video’s impression share fluctuate, peaking at 35.94% on the 28th. Stan’s share dipped mid-month, while Amazon and Disney+ showed varied trends. The month ended with Prime Video leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Disney+ https://www.disneyplus.com
Start Streaming — Now with ESPN on Disney+ included in your subscription. Sign up to watch NBA, UFC, & more. From comedies & thrillers to crime & romcoms...
2
Foxtel's Winning Deal https://www.foxtel.com.au
Foxtel | All in one place — Entertain the whole family with Foxtel. New customers only. Offer ends 19.05.2025. The world's best drama & movies, live sport in 4K UHD, Netflix...
3
Sign Up For Paramount Plus - Plans start from $6.99/month https://www.paramountplus.com › paramount+
Stream Live TV, Movies, Originals, Sports, News, and more. Plans start from $6.99/month. Cancel Anytime. Download Select Shows & Watch...
4
Prime Video https://www.primevideo.com
Stream Anywhere, Anytime — Get more from the entertainment you love. Start your 30-day free trial, cancel anytime. Enjoy additional...
5
Stan | Watch Ad-Free | The Biggest TV Shows & Movies https://www.stan.com.au
The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go. No Ads. Leading TV Shows. Stream TV & Movies. No Lock In Contracts.

Disney+ entices with ESPN, offering sports and diverse genres. Foxtel promises family entertainment with exclusive deals. Paramount Plus highlights affordability and flexibility. Prime Video offers a free trial and convenience. Stan emphasizes ad-free streaming and unlimited access.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services April 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services April 2025 Report useful?

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Data within the AUS Telecommunications Television and Streaming Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications Television and Streaming Services April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Competitor Count for AUS Telecommunications Television and Streaming Services

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

AUS Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services April 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Television and Streaming Services April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Television and Streaming Services April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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