AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.4419032549
	82.5580967451

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	24
	76

24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	16%
Navigational	9%
Seasonal	0%
Local	0%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
primevideo.com	27.26
disneyplus.com	25.61
stan.com.au	22.54
foxtel.com.au	7.7
apple.com	4.07
binge.com.au	3.24
amazon.com.au	2.79
fetchtv.com.au	2.56
kogan.com	2.16
paramountplus.com	1.3
others	0.77

primevideo.com - 27.26%
disneyplus.com - 25.61%
stan.com.au - 22.54%
foxtel.com.au - 7.7%
apple.com - 4.07%
binge.com.au - 3.24%
amazon.com.au - 2.79%
fetchtv.com.au - 2.56%
kogan.com - 2.16%
paramountplus.com - 1.3%
others - 0.77%

Primevideo.com leads with 27.26% click share, followed by Disneyplus.com at 25.61%. Stan.com.au holds 22.54%, while others collectively account for 0.77%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	foxtel.com.au	disneyplus.com	primevideo.com	binge.com.au	kogan.com	stan.com.au	paramountplus.com	apple.com	fetchtv.com.au	amazon.com.au
2025/12/01	0.23%	8.78%	16.34%	17.84%	5.76%	10.88%	8.26%	15.61%	3.56%	7.6%
2025/12/02	16.09%	12.85%	16.58%	7.96%	6.38%	11.14%	9.26%	3.21%	3.74%	9.43%
2025/12/03	32.28%	7.29%	8.16%	8.42%	6.58%	12.8%	6.75%	4.64%	1.85%	7.78%
2025/12/04	7.18%	9.76%	11.14%	28.04%	4.05%	19.76%	9.21%	0.6%	2.59%	5.51%
2025/12/05	24.46%	7.36%	9.18%	15.84%	4.5%	13.26%	8.37%	1.38%	3.06%	8.65%
2025/12/06	33.17%	8.21%	7.84%	11.65%	5.26%	11.82%	8.61%	0%	1.93%	8.98%
2025/12/07	36.74%	8.42%	12.31%	15.26%	3.14%	5.51%	10.3%	0.79%	2.49%	1.38%
2025/12/08	30.13%	8.34%	5.13%	17.59%	3.92%	15.92%	4.62%	3.73%	1.54%	6.18%
2025/12/09	40.98%	9.14%	4.26%	6.77%	4.52%	20.96%	4.47%	0.78%	2.92%	2.96%
2025/12/10	39.44%	9.47%	10.49%	8.61%	3.39%	14.99%	5.75%	0%	3.06%	3.18%
2025/12/11	34.27%	16.38%	14.34%	11.04%	3.2%	7.03%	5.6%	0%	2.09%	1.88%
2025/12/12	19.66%	17.01%	11.28%	17.11%	4.56%	5.55%	9.08%	1.23%	4.52%	5.54%
2025/12/13	43.61%	13.98%	4.29%	10.7%	2.56%	5.22%	6.71%	1.85%	4.8%	1.86%
2025/12/14	29.36%	14.63%	11.1%	10.3%	4.23%	1.64%	8.48%	5.08%	3.42%	6.7%
2025/12/15	39.07%	11.93%	7.31%	16.26%	3.9%	4.39%	3.97%	2.59%	4.89%	2%
2025/12/16	27.8%	14.45%	13.65%	12.39%	2.95%	6.34%	3.42%	6.5%	4.58%	2.04%
2025/12/17	35.43%	17.6%	6.49%	6.79%	3.59%	5.93%	6.31%	8.07%	2.85%	3.72%
2025/12/18	44.84%	14%	6.9%	6.83%	4.23%	9.66%	2.57%	3.9%	2.29%	1.88%
2025/12/19	37.97%	14.14%	7.13%	7.21%	5.62%	6.69%	6.31%	5.38%	2.12%	3.79%
2025/12/20	12.7%	10.86%	5.42%	22.81%	3.15%	8.07%	28.43%	1.15%	2.95%	1.46%
2025/12/21	35.21%	12.81%	5.39%	12.71%	5.4%	4.17%	8.22%	4.89%	3.12%	3.22%
2025/12/22	29.72%	10.83%	9.99%	8.16%	3.95%	6.88%	9.79%	6.83%	4.94%	4.39%
2025/12/23	23.71%	11.68%	7.22%	13.38%	14.16%	3.95%	6.71%	6.01%	4.91%	3.87%
2025/12/24	26.78%	7.27%	6.97%	27.86%	7.45%	1.9%	6.17%	2.13%	3.56%	6.2%
2025/12/25	32.88%	8.46%	14%	8.41%	8.87%	2.97%	6.51%	5.97%	3.25%	4%
2025/12/26	25.51%	9.87%	8.98%	21.96%	5.43%	3.14%	9.73%	5.1%	1.36%	5.1%
2025/12/27	26.4%	11.44%	8.67%	20.3%	3.89%	3.84%	10.72%	7.95%	0.99%	2.54%
2025/12/28	31.96%	12.16%	9.39%	6.72%	4.67%	5.85%	11.44%	5%	2.89%	6.12%
2025/12/29	25.51%	12.14%	12.63%	9.08%	6.95%	3.58%	7.28%	6.38%	5.33%	5.9%
2025/12/30	20.5%	11.29%	11.07%	28.74%	5.14%	4.1%	5.02%	4.75%	3.53%	2.35%
2025/12/31	42.55%	16.75%	10.1%	6.61%	5.19%	3.54%	3.45%	2.93%	2.77%	2.23%

foxtel.com.au
disneyplus.com
primevideo.com
binge.com.au
kogan.com
stan.com.au
paramountplus.com
apple.com
fetchtv.com.au
amazon.com.au

Foxtel’s PPC spend surged mid-month, peaking at 44.84% on December 18. Disney+ and Prime Video maintained steady shares, while Binge fluctuated, ending with a high of 28.74% on December 30.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	39
2025/12/02	43
2025/12/03	44
2025/12/04	43
2025/12/05	47
2025/12/06	46
2025/12/07	47
2025/12/08	46
2025/12/09	43
2025/12/10	40
2025/12/11	40
2025/12/12	42
2025/12/13	40
2025/12/14	43
2025/12/15	45
2025/12/16	45
2025/12/17	44
2025/12/18	45
2025/12/19	45
2025/12/20	48
2025/12/21	47
2025/12/22	47
2025/12/23	46
2025/12/24	44
2025/12/25	43
2025/12/26	47
2025/12/27	44
2025/12/28	44
2025/12/29	43
2025/12/30	44
2025/12/31	40

December began with 39 advertisers, peaking at 48 mid-month. Fluctuations followed, ending at 40.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
disneyplus.com	6.49%
primevideo.com	5.61%
apple.com	3.75%
kogan.com	1.41%
fetchtv.com.au	0.43%
tubitv.com	-0.01%
kayosports.com.au	-0.02%
restream.io	-0.03%
binge.com.au	-2.21%
stan.com.au	-16.85%

In the past month, Disney+ surged by 6.49%, while Stan plummeted by 16.85%. Prime Video and Apple also saw gains, whereas Binge, Restream, Kayo Sports, and Tubi TV experienced declines.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	disneyplus.com	primevideo.com	foxtel.com.au	kogan.com	stan.com.au	binge.com.au	amazon.com.au	paramountplus.com	apple.com	fetchtv.com.au
2025/12/01	10.56%	17.67%	0.03%	6.22%	23.96%	6.48%	10.88%	8.97%	9.04%	2.93%
2025/12/02	13.5%	27.29%	3.98%	7.39%	19.45%	2.96%	11.47%	8.62%	1.42%	2.64%
2025/12/03	10.44%	13.44%	8.84%	9.01%	25.25%	4.33%	14.19%	8.38%	2.49%	2.09%
2025/12/04	12.62%	17.26%	1.67%	4.11%	30.86%	13.6%	7.08%	9.8%	0.62%	1.65%
2025/12/05	11.98%	14.24%	6.5%	6.02%	24.7%	11.72%	10.48%	8.73%	0.76%	2.98%
2025/12/06	13.04%	10.4%	9.06%	6.76%	22.15%	10.37%	13.58%	11.01%	0%	2.02%
2025/12/07	15.88%	21.78%	11.57%	4.66%	12.4%	10.74%	2.97%	14.72%	1.11%	2.13%
2025/12/08	13.68%	7.2%	8.74%	5.47%	31.1%	12.24%	10.23%	5.55%	2.77%	1.37%
2025/12/09	14.07%	6.66%	11.36%	5.94%	44.21%	4.22%	4.65%	4.33%	0.99%	2.38%
2025/12/10	14.64%	19.68%	10.27%	3.95%	29.24%	7.32%	4.59%	7.34%	0%	2.32%
2025/12/11	23.5%	25.08%	8.98%	3.73%	13.33%	9.85%	3.54%	8.68%	0%	1.6%
2025/12/12	23.71%	18.56%	4.33%	5.61%	9.31%	12.94%	7.65%	10.36%	1.32%	3.86%
2025/12/13	25.72%	10.25%	15.67%	4.88%	11.71%	12.84%	4.59%	5.98%	1.37%	4.76%
2025/12/14	25.94%	22.35%	8.02%	5.49%	1.98%	10.68%	8.96%	7.59%	3.59%	2.87%
2025/12/15	24.18%	18.66%	13.82%	5.96%	5.69%	13.6%	4.06%	4.52%	2.58%	4.76%
2025/12/16	25.02%	25.95%	7.37%	3.92%	12.65%	8.52%	4.15%	1.48%	4.6%	3.8%
2025/12/17	30.05%	14.14%	10.07%	4.77%	11.66%	6.58%	5.99%	6.91%	5.98%	2.31%
2025/12/18	27.66%	14.79%	12.9%	6.25%	19.47%	6.25%	4.53%	0.82%	3.21%	2.08%
2025/12/19	26.3%	12.73%	11.1%	8.57%	11.34%	7.69%	7.14%	6.43%	4.42%	2.21%
2025/12/20	21.44%	11.92%	4.16%	5.34%	18.2%	17.29%	3.4%	11.73%	1.67%	2.75%
2025/12/21	25.17%	12.54%	10.73%	8.71%	6.83%	11.85%	6.17%	7.6%	4.27%	2.94%
2025/12/22	18.58%	17.79%	7.8%	5.67%	10.15%	7.12%	8.92%	12.19%	4.79%	4.88%
2025/12/23	18.42%	14.71%	5.74%	18.37%	5.82%	14.36%	7.29%	4.93%	3.73%	4.42%
2025/12/24	13.25%	15.25%	7.86%	12.76%	3.23%	17.47%	12.95%	8.19%	2.89%	4.03%
2025/12/25	13.86%	25.87%	7.77%	11.85%	4.65%	8.72%	6.41%	9.97%	4.15%	3.47%
2025/12/26	17.7%	18.94%	7.56%	7.69%	6.12%	11.84%	8.66%	13.29%	4.11%	1.83%
2025/12/27	22.57%	19.46%	8.04%	6.33%	5.09%	12.68%	4.83%	10.1%	6.53%	0.97%
2025/12/28	19.13%	18.68%	8.6%	6.35%	10.41%	6.54%	8.79%	12.83%	3.67%	2.17%
2025/12/29	20.47%	24.3%	6.71%	7.79%	5.45%	8.56%	8.09%	7.3%	4.74%	3.89%
2025/12/30	19.7%	20.99%	5.89%	8.04%	6.43%	18.87%	4.95%	5.71%	3.96%	2.95%
2025/12/31	29.54%	23.33%	12.53%	8.13%	5.73%	5.59%	4.58%	3.84%	2.47%	2.46%

disneyplus.com
primevideo.com
foxtel.com.au
kogan.com
stan.com.au
binge.com.au
amazon.com.au
paramountplus.com
apple.com
fetchtv.com.au

Disney+ saw a significant rise in ad impressions, peaking at 30.05% on December 17. Prime Video fluctuated, ending at 23.33%. Stan’s impressions peaked early, then declined. Foxtel and Kogan had moderate fluctuations. Binge and Paramount+ showed varied trends, while Apple and Fetch TV remained low. December concluded with Disney+ leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Start a One Month Free Trial https://www.binge.com.au
BINGE Free Trial Offer — New customers only. Offer ends 31 December 2025. BINGE Australia’s best range of live & on-demand...
2
Limited Time Offer | 30% off Disney+ Annual Plan^ https://www.disneyplus.com
^Savings of 30% compared to regular annual price. T&Cs Apply. Get Disney+ Standard annual for just...
3
Get Foxtel Sport today | Get Foxtel today. On sale now https://www.foxtel.com.au
Get over 50 sports live, the world's best drama & HBO Max included - all in one place. Only...
4
Prime Video https://www.primevideo.com
Prime Members Watch Free — Get more from the entertainment you love. Start your30-day free trial, cancel anytime. Get Free Deliveries, Movies, Tv Series, AmazonOriginals, PC Games & In-Game Content. Subtitles Available. Contact Us.
5
Sign Up To Stan | Black Friday Sale | The Biggest TV Shows & Movies https://www.stan.com.au
Enjoy our Black Friday Offer and Get $5 a Month for Two Months. New Customers Only. The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies.

In the competitive world of streaming services, top advertisers like Binge, Disney+, Foxtel, Prime Video, and Stan captivate audiences with enticing offers. Binge and Prime Video lure new users with free trials, while Disney+ and Stan offer significant discounts. Foxtel stands out by bundling sports and premium content, creating a unique value proposition.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services December 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services December 2025 Report?

The AUS Telecommunications Television and Streaming Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services December 2025 Report for?

The AUS Telecommunications Television and Streaming Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis December 2025