AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
primevideo.com	44.91
stan.com.au	23.54
disneyplus.com	14.91
foxtel.com.au	8.43
amazon.com.au	2.76
apple.com	2.33
kogan.com	0.99
paramountplus.com	0.96
fetchtv.com.au	0.48
hayu.com	0.19
others	0.5

In the competitive landscape of Google’s PPC, Prime Video dominates with 44.91% click share, followed by Stan at 23.54%. Disney Plus captures 14.91%, while Foxtel holds 8.43%. Others collectively account for 0.5%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	primevideo.com	disneyplus.com	amazon.com.au	paramountplus.com	foxtel.com.au	apple.com	stan.com.au	kogan.com	fetchtv.com.au	max.com
2025/05/01	20.29%	34.85%	7.52%	6.19%	21.32%	2.4%	2.81%	2.05%	0.04%	0.48%
2025/05/02	18.94%	38.16%	5.87%	13.07%	13.69%	2.17%	3.62%	1.71%	0.29%	0.62%
2025/05/03	31.48%	14.93%	5.06%	18.07%	18.01%	1.92%	4.51%	2.85%	0.21%	0.63%
2025/05/04	30.71%	9.02%	3.8%	19.64%	22.14%	4.18%	4.64%	1.92%	0.42%	0.94%
2025/05/05	30.6%	14.45%	4.79%	15.07%	19.73%	0.02%	5.3%	4.54%	1.33%	1.31%
2025/05/06	26.57%	16.39%	5.11%	12.72%	24.62%	0.99%	4.96%	4.27%	1.34%	0.38%
2025/05/07	21.34%	26.77%	7.13%	13.02%	18.29%	5.54%	3.12%	2.25%	0.28%	0.39%
2025/05/08	30.5%	6.1%	13.79%	17.04%	13.78%	3.25%	4.98%	4.36%	1.48%	0.98%
2025/05/09	33.76%	7.25%	11.92%	13.35%	20.56%	0.04%	5.2%	3.44%	0.74%	0.73%
2025/05/10	31.79%	7.27%	6.52%	22.96%	17.37%	2.04%	4.47%	2.16%	0.8%	1.11%
2025/05/11	24.97%	10.49%	8.81%	23.21%	19.65%	1.77%	4.52%	2.37%	0.72%	0.69%
2025/05/12	29.87%	4.61%	9.95%	8.1%	32.5%	2.52%	5.17%	2.01%	1.36%	1.28%
2025/05/13	30.74%	12.7%	8.78%	15.84%	12.83%	2.09%	5.19%	5.1%	1.67%	1.4%
2025/05/14	30.45%	21.6%	6.01%	8.43%	18.4%	0.82%	4.69%	4.26%	1.14%	1.29%
2025/05/15	25.57%	18.23%	7.62%	12.86%	19.54%	4.7%	3.54%	3.52%	0.66%	1.81%
2025/05/16	28.91%	21.37%	5.43%	17.98%	9.03%	4.55%	4.19%	4.43%	0.62%	1.15%
2025/05/17	27.99%	17.81%	4.73%	21.22%	13.97%	0.02%	4.47%	3.1%	1.62%	1.87%
2025/05/18	22.33%	14.05%	8.61%	21.26%	15.97%	3.08%	4.54%	3.7%	1.93%	1.53%
2025/05/19	29.68%	12.97%	8.27%	19.82%	14.28%	2.12%	4.48%	3.15%	1.64%	0.8%
2025/05/20	22.64%	22.57%	9.77%	13%	20.48%	3.03%	3.64%	2.35%	0.23%	0.68%
2025/05/21	27.27%	22.77%	3.39%	11.47%	22.94%	0.03%	3.92%	4.41%	0.4%	1.35%
2025/05/22	29.72%	18.1%	7.36%	10.78%	20.91%	2.71%	3.89%	2.76%	0.57%	1.08%
2025/05/23	30.58%	13.51%	3.7%	18.62%	20.48%	0.03%	4.34%	3.79%	0.6%	0.65%
2025/05/24	33.03%	15.21%	2.98%	19.31%	13.31%	5.01%	4.42%	1.92%	0.74%	0.97%
2025/05/25	30.84%	15.07%	3.89%	22.85%	11.29%	4.41%	4.43%	2.86%	0.58%	1.73%
2025/05/26	25.18%	23.58%	5.63%	9.71%	22.82%	3.84%	2.79%	1.61%	1.48%	0.67%
2025/05/27	26.12%	26.09%	5.11%	14.89%	17.91%	1.56%	3.48%	2.06%	0.31%	0.7%
2025/05/28	29.67%	28.89%	6.06%	4.53%	16.69%	1.78%	4.26%	2.38%	2.42%	1.16%
2025/05/29	28.82%	21.47%	6.77%	10.95%	18.88%	3.59%	4%	2.01%	1.34%	0.35%
2025/05/30	31.84%	15.21%	5.15%	12.01%	23%	0.04%	4.15%	3.1%	2.29%	0.71%
2025/05/31	32.98%	20.71%	9.35%	9.29%	7.74%	6.06%	4.81%	3.53%	1.63%	1.18%

Primevideo.com saw fluctuating ad spend, peaking at 33.76% on May 9. Disneyplus.com started strong but dipped mid-month, recovering slightly. Amazon.com.au had a steady low spend, while paramountplus.com and foxtel.com.au showed varied trends. The month ended with primevideo.com leading.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	46
2025/05/02	48
2025/05/03	44
2025/05/04	47
2025/05/05	47
2025/05/06	46
2025/05/07	50
2025/05/08	49
2025/05/09	47
2025/05/10	46
2025/05/11	51
2025/05/12	48
2025/05/13	49
2025/05/14	49
2025/05/15	49
2025/05/16	49
2025/05/17	50
2025/05/18	47
2025/05/19	50
2025/05/20	49
2025/05/21	49
2025/05/22	46
2025/05/23	47
2025/05/24	49
2025/05/25	47
2025/05/26	47
2025/05/27	46
2025/05/28	45
2025/05/29	48
2025/05/30	44
2025/05/31	47

In May 2025, advertiser numbers fluctuated, peaking at 51 on May 11. The month concluded with 47 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
disneyplus.com	8.37%
apple.com	0.3%
fetchtv.com.au	0.03%
tryrewave.com	0.01%
codesports.com.au	0.01%
kogan.com	-0.27%
amazon.com.au	-0.58%
foxtel.com.au	-1.25%
stan.com.au	-2.48%
primevideo.com	-3.78%

Disneyplus.com surged with an 8.37% click share increase, while primevideo.com dropped by 3.78%.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	primevideo.com	stan.com.au	disneyplus.com	amazon.com.au	paramountplus.com	kogan.com	apple.com	foxtel.com.au	fetchtv.com.au	max.com
2025/05/01	33.67%	17.7%	7.89%	12.92%	5.11%	4.04%	2.62%	13.38%	0.03%	0.34%
2025/05/02	30.29%	21.43%	10.57%	10.03%	11.05%	3.2%	2.38%	8.89%	0.19%	0.45%
2025/05/03	32.19%	20.35%	13.79%	7.42%	10.58%	4%	1.13%	8.5%	0.09%	0.32%
2025/05/04	33.07%	22.53%	8.6%	6.36%	11.76%	2.45%	2.51%	10.61%	0.19%	0.42%
2025/05/05	32.79%	20.34%	12.33%	7.48%	8.54%	5.78%	0.03%	8.07%	0.56%	2.57%
2025/05/06	28%	22.84%	14.21%	7.97%	7.15%	5.58%	1.3%	10.64%	0.55%	0.18%
2025/05/07	27.47%	16.88%	18.1%	10.69%	8.79%	3.29%	3.75%	9.15%	0.14%	0.19%
2025/05/08	31.41%	21.98%	4.99%	16.15%	9.33%	4.95%	2.55%	5.11%	0.62%	0.39%
2025/05/09	35.06%	22.86%	6.72%	13.88%	7.19%	4.33%	0.05%	7.53%	0.3%	0.32%
2025/05/10	34.04%	20.78%	6.44%	8.99%	13.11%	2.88%	1.16%	7.79%	0.34%	2.6%
2025/05/11	28.27%	19.76%	9.48%	12.24%	14.29%	3.21%	1.09%	8.92%	0.33%	0.52%
2025/05/12	31.97%	20.72%	3.83%	13.1%	4.5%	2.47%	3.44%	14.97%	0.59%	2.63%
2025/05/13	31.58%	20.6%	10.87%	9.64%	8.58%	6.38%	1.15%	5.57%	0.68%	2.63%
2025/05/14	30.21%	18.43%	20.53%	7.67%	4.24%	5.82%	1.02%	8.19%	0.45%	1.5%
2025/05/15	26.98%	16.47%	17.34%	8.98%	7.14%	4.21%	3.67%	9.31%	0.28%	3.55%
2025/05/16	30.37%	18.62%	19.49%	6.21%	9.95%	6.12%	3.15%	3.69%	0.29%	0.49%
2025/05/17	30.53%	18.85%	16.35%	5.9%	11.99%	4.48%	0.01%	5.8%	0.72%	2.88%
2025/05/18	23.78%	21.15%	13.74%	10.5%	11.54%	4.74%	2.36%	6.79%	0.8%	2.78%
2025/05/19	31.87%	20.84%	13.21%	9.5%	10.99%	3.66%	1.17%	5.76%	0.68%	0.35%
2025/05/20	24.21%	17.75%	22.44%	10.88%	7.35%	2.59%	4.01%	8.86%	0.1%	0.3%
2025/05/21	28.97%	18.87%	21.72%	5.34%	6.12%	6.15%	0.03%	10.19%	0.17%	0.67%
2025/05/22	30.89%	18.69%	16.83%	9.37%	5.99%	3.6%	2.1%	8.67%	0.24%	2.48%
2025/05/23	32.5%	19.8%	12.81%	5.49%	10.57%	4.8%	0.03%	8.78%	0.25%	2.31%
2025/05/24	34.29%	20.14%	15.27%	4.91%	11.36%	2.49%	3.05%	5.8%	0.33%	0.43%
2025/05/25	31.53%	19.16%	13.47%	5.91%	12.26%	3.7%	4.26%	4.62%	0.24%	2.76%
2025/05/26	27.21%	14.83%	25.34%	8.23%	5.75%	2.24%	2.9%	10.6%	0.7%	0.42%
2025/05/27	26.92%	16.06%	26.47%	6.4%	8.5%	3.02%	0.9%	8.01%	0.13%	2%
2025/05/28	29.2%	17.51%	27.68%	8.03%	2.25%	3.26%	0.97%	6.43%	0.99%	2.27%
2025/05/29	28.93%	18.67%	20.31%	9.18%	6.03%	2.41%	3.15%	7.68%	0.65%	2.08%
2025/05/30	34.58%	20.99%	14%	7.32%	6.84%	4.04%	0.03%	9.42%	1.03%	0.32%
2025/05/31	32.95%	20.19%	17.25%	11.05%	4.63%	4.52%	4.51%	2.45%	0.73%	0.42%

Primevideo.com led May with fluctuating impressions, peaking at 35.06%. Stan.com.au and disneyplus.com followed, showing varied trends. By month’s end, primevideo.com maintained dominance at 32.95%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Disney+ https://www.disneyplus.com
Start Streaming — Now with ESPN on Disney+ included in your subscription. Sign up to watch NBA, UFC, & more. From comedies & thrillers to crime & romcoms...
2
Foxtel's Winning Deal | Get it all with Foxtel https://www.foxtel.com.au
Entertain the whole family with Foxtel. New customers only. Offer ends 19.05.2025. The world's best drama & movies, live sport in 4K UHD, Netflix & Max - all in one place. Special offer. Get Foxtel today. On sale.
3
Plans start from $6.99/month https://www.paramountplus.com
Stream Across Devices — Stream Live TV, Movies, Originals, Sports, News, and more. Plans start from $6.99/month. Cancel Anytime. Download Select Shows & Watch...
4
Prime Video https://www.primevideo.com
Watch the Latest Movies and TV — Get more from the entertainment you love. Start your 30-day free trial, cancel anytime. Enjoy additional...
5
Stan | Start Streaming | The Biggest TV Shows & Movies https://www.stan.com.au
The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go.

In the competitive world of streaming services, Disney+ entices with ESPN inclusivity, while Foxtel offers a family-friendly bundle with live sports in 4K UHD. Paramount+ highlights affordability and flexibility, Prime Video tempts with a free trial, and Stan promises unlimited access to top content.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services May 2025 Report useful and how should I use it?

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Data within the AUS Telecommunications Television and Streaming Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Competitor Count for AUS Telecommunications Television and Streaming Services

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

AUS Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services May 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Television and Streaming Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Television and Streaming Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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