Share of Clicks for top 10 AUS Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| telstra.com.au | 62.93 |
| optus.com.au | 7.37 |
| amazon.com.au | 6.31 |
| amaysim.com.au | 3.1 |
| felixmobile.com.au | 2.96 |
| tpg.com.au | 2.59 |
| finder.com.au | 2.5 |
| lycamobile.com.au | 1.4 |
| vodafone.com.au | 1.33 |
| dodo.com | 1.24 |
| others | 8.27 |
- telstra.com.au - 62.93%
- optus.com.au - 7.37%
- amazon.com.au - 6.31%
- amaysim.com.au - 3.1%
- felixmobile.com.au - 2.96%
- tpg.com.au - 2.59%
- finder.com.au - 2.5%
- lycamobile.com.au - 1.4%
- vodafone.com.au - 1.33%
- dodo.com - 1.24%
- others - 8.27%
Copyright © Adthena. All rights reserved.
Telstra dominates with 62.93% click share, overshadowing Optus at 7.37%. Amazon follows at 6.31%, while ‘others’ collectively hold 8.27%.
Share of Spend for the top 10 AUS Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | telstra.com.au | optus.com.au | finder.com.au | felixmobile.com.au | amaysim.com.au | tpg.com.au | vodafone.com.au | amazon.com.au | dodo.com | lycamobile.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 8.63% | 16.51% | 7.25% | 6.08% | 6.6% | 12.22% | 8.24% | 4.69% | 3.51% | 5.26% |
| 2026/08/02 | 15.15% | 18.11% | 11.57% | 4.31% | 5.15% | 6.37% | 3.22% | 5.87% | 3.76% | 7.59% |
| 2026/08/03 | 16.58% | 13.44% | 8.73% | 9.86% | 8.67% | 7.63% | 4.59% | 5.3% | 2.39% | 5.37% |
| 2026/08/04 | 21.21% | 12.99% | 7.06% | 8.2% | 8.09% | 5.04% | 6.16% | 4.21% | 2.35% | 4.99% |
| 2026/08/05 | 7.12% | 9.63% | 12.16% | 14.47% | 12.99% | 9.63% | 3.96% | 5.64% | 3.85% | 0.9% |
| 2026/08/06 | 9.55% | 14.34% | 8.85% | 9.13% | 10.77% | 8.83% | 6.75% | 3.19% | 3.15% | 3.41% |
| 2026/08/07 | 5.48% | 11.62% | 6.31% | 15.18% | 21.86% | 8.08% | 4.45% | 5.01% | 2.27% | 1.69% |
| 2026/08/08 | 25.85% | 15.2% | 8.75% | 9.63% | 11.01% | 5.9% | 1.93% | 1.95% | 3.06% | 4.04% |
| 2026/08/09 | 30.94% | 12.48% | 8.6% | 8.25% | 7.62% | 10.99% | 5.5% | 2.03% | 1.74% | 1.19% |
| 2026/08/10 | 34.75% | 10.68% | 11.51% | 9.12% | 6.9% | 5.29% | 1.54% | 4.26% | 2.12% | 1.58% |
| 2026/08/11 | 13.55% | 9.2% | 7.63% | 5.23% | 10.29% | 12.21% | 8.42% | 2.48% | 3.23% | 5.99% |
| 2026/08/12 | 11.81% | 15.31% | 7.39% | 16.94% | 15.87% | 9.18% | 4.12% | 2.75% | 0.92% | 0.92% |
| 2026/08/13 | 16.01% | 18.72% | 7.12% | 13.45% | 10.01% | 7.84% | 0.97% | 2.92% | 1.77% | 1.94% |
| 2026/08/14 | 36.47% | 11.96% | 5.73% | 10.66% | 8.71% | 4.72% | 3.89% | 1.3% | 0.85% | 4.61% |
| 2026/08/15 | 41.09% | 9.9% | 4.77% | 5.4% | 8.93% | 6.82% | 5.86% | 1.26% | 1.68% | 4.09% |
| 2026/08/16 | 40.78% | 8.48% | 4.39% | 7.01% | 3.66% | 5.12% | 2.22% | 1.99% | 3.14% | 7% |
| 2026/08/17 | 33.73% | 8.57% | 5.91% | 6.37% | 7.63% | 5.24% | 1.54% | 1.26% | 4.04% | 7.27% |
| 2026/08/18 | 37.54% | 8.71% | 5.94% | 6.6% | 6.45% | 5.43% | 1.6% | 1.6% | 3.98% | 6.77% |
| 2026/08/19 | 34.99% | 8.04% | 6.24% | 7% | 7.65% | 4.85% | 2.49% | 1.51% | 2.6% | 7.42% |
| 2026/08/20 | 28.34% | 10.44% | 8.81% | 10.03% | 6.66% | 6.55% | 6.22% | 3.16% | 3.33% | 4.32% |
| 2026/08/21 | 41.89% | 9.98% | 2.62% | 12.03% | 7.96% | 7.18% | 0.82% | 3.24% | 1.29% | 0.77% |
| 2026/08/22 | 46.16% | 11.88% | 5.21% | 8.09% | 7.5% | 4.29% | 0.48% | 1.82% | 1.16% | 0.85% |
| 2026/08/23 | 22.79% | 13.77% | 3.54% | 8.75% | 7.76% | 16.32% | 2.68% | 2.04% | 2.7% | 4.73% |
| 2026/08/24 | 15.11% | 11.25% | 6.91% | 7.92% | 15.3% | 12.88% | 5.15% | 2.08% | 2.74% | 6.55% |
| 2026/08/25 | 31.97% | 13.64% | 4.48% | 13.75% | 6.83% | 4.09% | 4.56% | 4.36% | 1.61% | 1.49% |
| 2026/08/26 | 31.71% | 11.49% | 3.08% | 9.4% | 2.07% | 5.71% | 1.63% | 1.86% | 2.31% | 8.08% |
| 2026/08/27 | 31.47% | 10.66% | 3.87% | 8.51% | 2.2% | 6.94% | 1.75% | 2.89% | 1.37% | 2.95% |
| 2026/08/28 | 34.81% | 10.44% | 6.9% | 8.87% | 5.69% | 11.5% | 4.37% | 2.1% | 2.35% | 0.25% |
| 2026/08/29 | 45.92% | 8.51% | 4.92% | 6.05% | 4.94% | 9.73% | 2.09% | 1.13% | 2.29% | 0.49% |
| 2026/08/30 | 54.11% | 10.58% | 7.28% | 6.59% | 2.41% | 5.43% | 2.64% | 1.52% | 1% | 0.4% |
| 2026/08/31 | 28.57% | 11.64% | 9.21% | 8.95% | 8.58% | 8.21% | 2.35% | 1.26% | 0.97% | 0.29% |
- telstra.com.au
- optus.com.au
- finder.com.au
- felixmobile.com.au
- amaysim.com.au
- tpg.com.au
- vodafone.com.au
- amazon.com.au
- dodo.com
- lycamobile.com.au
Copyright © Adthena. All rights reserved.
In August 2026, Telstra’s PPC spend share surged, peaking at 54.11% on the 30th. Optus maintained a steady presence, while Finder and Felix Mobile showed fluctuations. Vodafone and Amazon had lower shares, with Dodo and Lycamobile trailing.
Competitor Count for AUS Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 90 |
| 2026/08/02 | 91 |
| 2026/08/03 | 93 |
| 2026/08/04 | 93 |
| 2026/08/05 | 84 |
| 2026/08/06 | 81 |
| 2026/08/07 | 82 |
| 2026/08/08 | 77 |
| 2026/08/09 | 78 |
| 2026/08/10 | 74 |
| 2026/08/11 | 76 |
| 2026/08/12 | 72 |
| 2026/08/13 | 71 |
| 2026/08/14 | 72 |
| 2026/08/15 | 71 |
| 2026/08/16 | 66 |
| 2026/08/17 | 65 |
| 2026/08/18 | 63 |
| 2026/08/19 | 61 |
| 2026/08/20 | 63 |
| 2026/08/21 | 65 |
| 2026/08/22 | 65 |
| 2026/08/23 | 66 |
| 2026/08/24 | 73 |
| 2026/08/25 | 72 |
| 2026/08/26 | 66 |
| 2026/08/27 | 66 |
| 2026/08/28 | 67 |
| 2026/08/29 | 67 |
| 2026/08/30 | 69 |
| 2026/08/31 | 73 |
Copyright © Adthena. All rights reserved.
August began with 90 advertisers, peaking at 93 by the 3rd. A decline followed, reaching 61 on the 19th. Recovery ensued, ending the month at 73.
