Why is the AUS Telecommunications Wireless Services July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Wireless Services July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Wireless Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Telecommunications Wireless Services July 2026 Report?

The AUS Telecommunications Wireless Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Wireless Services July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Telecommunications Wireless Services July 2026 Report for?

The AUS Telecommunications Wireless Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Wireless Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Wireless Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.2272722714
	73.7727277286

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	23
	77

23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	19%
Navigational	5%
Seasonal	0%
Local	5%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
telstra.com.au	30
optus.com.au	15.82
amazon.com.au	13.79
finder.com.au	7.58
felixmobile.com.au	3.91
amaysim.com.au	3.69
tpg.com.au	3.42
eero.com	2.32
vodafone.com.au	2.01
lycamobile.com.au	1.9
others	15.56

telstra.com.au - 30%
optus.com.au - 15.82%
amazon.com.au - 13.79%
finder.com.au - 7.58%
felixmobile.com.au - 3.91%
amaysim.com.au - 3.69%
tpg.com.au - 3.42%
eero.com - 2.32%
vodafone.com.au - 2.01%
lycamobile.com.au - 1.9%
others - 15.56%

Telstra dominates with 30% click share, followed by Optus at 15.82%. Others collectively hold 15.56%, while Amazon captures 13.79%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	optus.com.au	telstra.com.au	finder.com.au	tpg.com.au	felixmobile.com.au	vodafone.com.au	amazon.com.au	starlink.com	amaysim.com.au	lycamobile.com.au
2026/07/01	34.85%	7.5%	14.66%	4.32%	8.74%	0.5%	3.36%	3.02%	2.49%	0.89%
2026/07/02	19.04%	7.54%	19.1%	13.05%	6.94%	0.81%	3.44%	5.05%	1.57%	0.96%
2026/07/03	27.21%	6.87%	11.75%	10.26%	6.76%	2.77%	2.91%	3.18%	2.42%	1.6%
2026/07/04	28.41%	6.69%	12.75%	9.59%	8.4%	0.88%	2.16%	4.86%	4.97%	0.7%
2026/07/05	26.09%	6.05%	12.7%	7.55%	7.97%	2.98%	3.12%	3.93%	6.6%	2.75%
2026/07/06	18.84%	10.63%	12.08%	8.5%	8.01%	2.2%	2.63%	2.37%	8.34%	7.28%
2026/07/07	22.69%	9.44%	14.9%	5.16%	7.86%	0.74%	7.41%	3.13%	6.12%	2.67%
2026/07/08	13.67%	8.29%	17.14%	6.7%	10%	2.4%	5.22%	2.02%	6.9%	5.82%
2026/07/09	16.1%	0.84%	19.7%	6.63%	8.89%	0.96%	4.83%	2.53%	8.95%	6.8%
2026/07/10	9.73%	3.55%	16.32%	8.9%	8.75%	0.96%	9.9%	2.68%	6.79%	2.55%
2026/07/11	20.36%	9.83%	11.3%	6.89%	6.69%	1.95%	7.84%	3.25%	8.46%	3.34%
2026/07/12	16.26%	18.85%	10.66%	6.24%	5.39%	3.6%	6.81%	1.33%	5.4%	5.05%
2026/07/13	11.91%	19.65%	10.32%	6.29%	4.86%	3.18%	8.21%	2.62%	10.21%	1.96%
2026/07/14	12.96%	15.35%	12.14%	7.03%	9.89%	1.77%	3.76%	3.9%	10.45%	6.33%
2026/07/15	11.61%	12.82%	18.83%	6.2%	5.81%	8.31%	6.23%	3.99%	3.83%	2.06%
2026/07/16	17.92%	13.89%	15.1%	4.48%	8.16%	6.12%	2.14%	3.79%	4.2%	2.26%
2026/07/17	16.5%	16.17%	14.54%	6.88%	7.76%	6.66%	1.18%	3.34%	4.61%	2.55%
2026/07/18	15.84%	19.11%	10.91%	6.06%	7.71%	12.94%	2%	3.72%	3.38%	1.59%
2026/07/19	17.21%	22.06%	15.95%	4.85%	5.97%	8.54%	3.83%	1.85%	2.7%	0.57%
2026/07/20	11.99%	30.46%	10.17%	4.26%	7.25%	3.45%	0.99%	2.09%	5.29%	3.18%
2026/07/21	12.87%	15.25%	12.06%	6.99%	9.83%	1.76%	3.73%	3.88%	10.41%	6.29%
2026/07/22	16.51%	16.01%	16.4%	6.84%	7.34%	2.89%	4.86%	3.44%	3.36%	3.16%
2026/07/23	13.2%	12.34%	15.13%	7.08%	8.56%	3.38%	4.58%	3.31%	7.33%	3.43%
2026/07/24	18.9%	10.34%	10.92%	8.76%	5%	6.68%	4.98%	3.18%	7.5%	1.95%
2026/07/25	21.27%	11.59%	10.8%	6.03%	6.4%	2.67%	4.45%	3.99%	7.66%	4.94%
2026/07/26	19.83%	15.06%	12.06%	5.23%	7.83%	3.05%	4.85%	3.22%	9.2%	2.87%
2026/07/27	19.2%	17.49%	10.36%	6.54%	8.6%	4.02%	2.56%	2.96%	5.36%	3.88%
2026/07/28	15.01%	18.21%	10.8%	8.01%	8.48%	6.06%	3.81%	4.22%	5.6%	2.42%
2026/07/29	12.47%	17.88%	12.86%	8.32%	8.35%	5.91%	4.21%	3.5%	9.62%	3.41%
2026/07/30	16.41%	18.42%	9.98%	5.79%	7.31%	3.17%	5.6%	4.37%	7.48%	2.81%
2026/07/31	14.83%	13.81%	11.08%	8.97%	8.49%	5.33%	5.22%	4.59%	4.1%	3.16%

optus.com.au
telstra.com.au
finder.com.au
tpg.com.au
felixmobile.com.au
vodafone.com.au
amazon.com.au
starlink.com
amaysim.com.au
lycamobile.com.au

Optus led July with fluctuating spend, peaking early. Telstra surged mid-month, while Finder maintained steady growth. TPG and Felix Mobile showed consistent activity. Vodafone and Amazon had sporadic spikes. Starlink, Amaysim, and Lycamobile remained stable.

Market Exposure

Competitor Count for AUS Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	76
2026/07/02	74
2026/07/03	73
2026/07/04	74
2026/07/05	79
2026/07/06	83
2026/07/07	79
2026/07/08	82
2026/07/09	82
2026/07/10	86
2026/07/11	83
2026/07/12	84
2026/07/13	82
2026/07/14	81
2026/07/15	82
2026/07/16	79
2026/07/17	79
2026/07/18	77
2026/07/19	83
2026/07/20	80
2026/07/21	81
2026/07/22	87
2026/07/23	89
2026/07/24	87
2026/07/25	89
2026/07/26	85
2026/07/27	84
2026/07/28	81
2026/07/29	80
2026/07/30	90
2026/07/31	92

July began with 76 advertisers, fluctuating slightly before peaking at 92 by month’s end. The steady rise indicates growing competition in the market.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
telstra.com.au	13.14%
vodafone.com.au	0.82%
choice.com.au	0.24%
whistleout.com.au	0.23%
more.com.au	0.1%
eero.com	-0.73%
centrecom.com.au	-0.8%
finder.com.au	-1.63%
optus.com.au	-3.35%
amazon.com.au	-4.03%

Telstra.com.au surged with a 13.14% click share increase, while amazon.com.au dropped by 4.03%. Vodafone.com.au gained 0.82%, contrasting optus.com.au’s 3.35% decline.

Campaign Efficiency

AUS Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	optus.com.au	telstra.com.au	finder.com.au	tpg.com.au	vodafone.com.au	starlink.com	felixmobile.com.au	amaysim.com.au	eero.com
2026/07/01	15.46%	34.87%	7.2%	9.44%	2.45%	0.31%	2.13%	5.02%	1.65%	4.1%
2026/07/02	13.07%	17.84%	6.36%	12.39%	10.37%	0.73%	3.83%	3.72%	1.13%	7.42%
2026/07/03	11.26%	24.41%	4.74%	7.26%	7.63%	3.07%	2.37%	3.89%	4.33%	6.96%
2026/07/04	7.8%	30.94%	4.17%	9.13%	9.3%	0.81%	5.24%	5.06%	3.7%	3.47%
2026/07/05	10.6%	26.03%	4.52%	10.06%	5.3%	3.13%	4.14%	4.59%	4.57%	4.33%
2026/07/06	10.27%	16.06%	9.21%	8.53%	6.75%	2.84%	2.32%	5.06%	5.9%	4.21%
2026/07/07	26.5%	19.26%	6.98%	8.98%	2.69%	0.72%	2.06%	4.32%	4.75%	5.79%
2026/07/08	19.14%	12.03%	6.38%	13.02%	4.55%	1.72%	1.74%	6.91%	5.07%	6.11%
2026/07/09	18.05%	14.91%	0.44%	14.2%	4.05%	0.95%	2.17%	5.96%	7.11%	7.61%
2026/07/10	34.72%	6.27%	2.28%	9.18%	4.22%	0.9%	2.82%	4.89%	4.32%	7.63%
2026/07/11	27.68%	15.9%	8.87%	6.86%	4.14%	1.76%	3.92%	4.53%	5.93%	3.07%
2026/07/12	22.66%	12%	18.04%	6.16%	3.63%	2.73%	0.92%	2.9%	3.49%	4.14%
2026/07/13	23.38%	8.45%	17.05%	5.03%	2.59%	1.81%	2.03%	2.19%	11.34%	2.19%
2026/07/14	12.89%	10.85%	20.04%	7.79%	3.92%	1.6%	2.81%	5.78%	13.27%	2.61%
2026/07/15	22.8%	9.74%	13.98%	14.03%	2.82%	9.64%	2.68%	2.84%	2.53%	0.07%
2026/07/16	8.61%	20.52%	16.6%	10.74%	2.46%	6.59%	2.84%	4.58%	3.06%	0.42%
2026/07/17	4.17%	21.38%	18.57%	10.89%	4.33%	7.7%	2.95%	4.83%	3.98%	0.42%
2026/07/18	7.25%	16.62%	20.26%	7.87%	3.59%	16.26%	3.46%	5.07%	2.62%	1.05%
2026/07/19	14.19%	18.74%	24.07%	9.86%	2.22%	10.43%	1.27%	2.9%	1.71%	3.82%
2026/07/20	3.71%	12.11%	35.76%	7.48%	2.93%	3.2%	1.89%	4.63%	4.63%	1.11%
2026/07/21	12.89%	10.85%	20.04%	7.79%	3.92%	1.6%	2.81%	5.78%	13.27%	2.61%
2026/07/22	18.55%	15.18%	13.82%	10.27%	3.99%	3.17%	4.75%	3.75%	2.61%	5.55%
2026/07/23	17.43%	11.55%	12.93%	10.42%	4.43%	3.07%	3.42%	4.93%	7.08%	3.65%
2026/07/24	19.63%	17.34%	8.85%	7.58%	4.73%	7.04%	3.66%	3.29%	6.07%	2.69%
2026/07/25	15.01%	19.17%	13.68%	6.5%	4.07%	2.45%	2.83%	3.49%	6.65%	3.56%
2026/07/26	18.01%	17.11%	14.41%	7.26%	3.15%	3.11%	2.16%	4.32%	9.87%	4.92%
2026/07/27	10.15%	18.09%	16.22%	7.56%	5.32%	4.48%	2.87%	6.56%	4.37%	0.35%
2026/07/28	14.11%	11.41%	24.09%	6.73%	5.97%	5.68%	3.41%	5.9%	4.83%	1.32%
2026/07/29	16.05%	10.24%	24.05%	8.54%	6.11%	5.67%	2.38%	5.3%	7.02%	0.16%
2026/07/30	19.86%	13.03%	20.37%	5.82%	3.17%	3.56%	3.11%	4.29%	5.04%	3.55%
2026/07/31	19.45%	13.31%	9.09%	6.83%	6.21%	5.55%	5.23%	5.01%	3.23%	2.29%

amazon.com.au
optus.com.au
telstra.com.au
finder.com.au
tpg.com.au
vodafone.com.au
starlink.com
felixmobile.com.au
amaysim.com.au
eero.com

Amazon.com.au’s impression share fluctuated, peaking at 34.72% on July 10. Optus.com.au started strong but declined, while Telstra.com.au surged mid-month. By July’s end, Amazon led, followed by Optus and Telstra.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services - Last month

1
Best Mobile Plans on Telstra Network | July 2026 https://www.finder.com.au
Find a Cheap Mobile SIM Card. Use Our Table to Find More Data For Less. Browse 300+ Mobile Plans Online And Find The Right Deal For You. Brands: Vodafone, Catch, Amaysim, Dodo, Boost, Kogan, Belong, Coles, TPG, Optus.
2
iPhone 17 Pro. Now $300 Off - See Mobile Phone Offers https://www.optus.com.au › iphone-17-pro › get-300-off
On iPhone 17 Pro With Device Payment Plan. Active SIM plan required–End 4/8 Terms Apply
3
TeleChoice | No Commitment Plans https://www.telechoice.com.au › internet › nbn-plans
TeleChoice: Trusted Australian Phone and Network Provider. Find the Ideal Plan for You! Super Fast & Reliable. Unlimited NBN Data. Trusted Provider. Fast Internet Speeds. Services: Essential, Fast, Very Fast, Super Fast.
4
Travel bookings by TRAVLR | Earn Telstra Plus points | Telstra Plus https://www.telstra.com.au › telstraplus › travel
Must sign into Telstra Plus and follow links to make your booking. Eligibility criteria apply to join Telstra Plus. Types: Telstra Plus, Offers, Rewards...
5
25GB for $12.50/mth - Rated #1 for Prepaid Value https://www.tpg.com.au
Unlimited talk & text to standard AU phone numbers plus great mobile data inclusions. Connect with eSIM today.

In the competitive landscape of telecommunications, five standout PPC ads capture attention with distinct themes and messaging. Finder.com.au highlights affordability and variety in mobile plans, appealing to budget-conscious consumers. Optus entices with a $300 discount on the iPhone 17 Pro, leveraging exclusivity and urgency. TeleChoice emphasizes flexibility and reliability with no-commitment NBN plans, catering to those seeking dependable service. Telstra combines travel and rewards, offering Telstra Plus points for bookings, appealing to loyalty-driven customers. TPG showcases exceptional prepaid value with a 25GB plan for $12.50/month, targeting cost-savvy users.

Frequently Asked Questions

Why is the AUS Telecommunications Wireless Services July 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Wireless Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Wireless Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Wireless Services July 2026 Report?

The AUS Telecommunications Wireless Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Wireless Services July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Wireless Services July 2026 Report for?

The AUS Telecommunications Wireless Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Wireless Services - PPC Market Share Analysis July 2026