AUS Telecommunications Wireless Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Wireless Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.2062657696
	80.7937342304

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	18%
Navigational	4%
Seasonal	0%
Local	3%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
telstra.com.au	29.29
amazon.com.au	17.91
optus.com.au	14.36
finder.com.au	6.34
felixmobile.com.au	3.52
whistleout.com.au	3.33
vodafone.com.au	2.86
consumerexpertsaustralia.com	2.84
amaysim.com.au	1.66
dodo.com	1.49
others	16.4

telstra.com.au - 29.29%
amazon.com.au - 17.91%
optus.com.au - 14.36%
finder.com.au - 6.34%
felixmobile.com.au - 3.52%
whistleout.com.au - 3.33%
vodafone.com.au - 2.86%
consumerexpertsaustralia.com - 2.84%
amaysim.com.au - 1.66%
dodo.com - 1.49%
others - 16.4%

Telstra leads with 29.29% click share, followed by Amazon at 17.91%. Optus holds 14.36%, while ‘others’ collectively capture 16.4%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	optus.com.au	telstra.com.au	finder.com.au	amazon.com.au	felixmobile.com.au	amaysim.com.au	vodafone.com.au	dodo.com	iinet.net.au	whistleout.com.au
2026/01/01	17.45%	18.68%	13.06%	7.95%	4.6%	1.56%	0.65%	3.74%	1.85%	0.86%
2026/01/02	14.51%	12.51%	16.01%	6.95%	8.95%	1.53%	5.32%	3.54%	3.25%	1.39%
2026/01/03	13.66%	12.01%	11.4%	10.43%	11.11%	1.37%	8.2%	3.52%	3.13%	1.43%
2026/01/04	15.47%	12.9%	13.31%	5.36%	11.07%	2.11%	5.54%	6.3%	3.06%	1.23%
2026/01/05	15.84%	11.76%	14.92%	6.32%	10.4%	1.97%	5.61%	3.34%	2.6%	2.29%
2026/01/06	12.54%	12.4%	18.18%	6.06%	9.7%	1.81%	7.35%	3.75%	3.9%	3.52%
2026/01/07	18.31%	8.98%	13.35%	8.93%	3.32%	0.91%	4.48%	3.66%	3.92%	1.67%
2026/01/08	16.89%	6.99%	15.38%	6.77%	8.07%	3.1%	6.43%	2.33%	3.24%	5.48%
2026/01/09	21.13%	12.97%	13.01%	2.74%	6.43%	3.11%	8.59%	3.23%	2.79%	3.45%
2026/01/10	19.59%	13.17%	12.06%	6.41%	7.96%	3.04%	5.62%	2.93%	1.96%	3.93%
2026/01/11	18.2%	13.91%	12.83%	7.88%	7.13%	2.71%	5.63%	2.12%	1.44%	3.86%
2026/01/12	22.15%	12.02%	12.45%	6.08%	7.81%	2.18%	5.49%	2.03%	2.43%	5.89%
2026/01/13	19.61%	7.56%	15.31%	7.09%	8.94%	3.43%	3.43%	2.24%	2.77%	8.37%
2026/01/14	13.1%	11.22%	12.99%	6.96%	9.74%	5.03%	6.15%	1.89%	2.12%	5.94%
2026/01/15	17.4%	9.09%	14.67%	2.42%	9.46%	4.3%	5.82%	2.38%	1.68%	8.22%
2026/01/16	21.12%	12.94%	13%	2.74%	6.43%	3.11%	8.58%	3.23%	2.79%	3.45%
2026/01/17	17.05%	5.15%	15.07%	7.41%	8.26%	4.83%	5.58%	2.24%	3.11%	10.05%
2026/01/18	15.05%	8.73%	14.49%	7.67%	9.22%	4.28%	8.5%	2.06%	1.54%	9.73%
2026/01/19	14.98%	6.08%	14.85%	8.27%	6.42%	4.73%	4.08%	4.44%	3.14%	10.3%
2026/01/20	18.56%	14.19%	14.17%	7.6%	8.12%	4.17%	3.49%	2.16%	1.95%	7.84%
2026/01/21	22.75%	9.11%	14.59%	4.89%	8.03%	5.22%	3.99%	4.16%	2.37%	7.88%
2026/01/22	22.17%	11.84%	11.86%	5.49%	8.01%	5.12%	8.07%	2.49%	2.26%	4.81%
2026/01/23	22.19%	11.17%	13.77%	5.51%	8.07%	4.34%	5.64%	2.51%	2.17%	6.33%
2026/01/24	22.48%	13.71%	11.66%	7.3%	7.85%	3.76%	6.93%	2.61%	1.78%	5.21%
2026/01/25	23.94%	12.78%	11.81%	5.6%	8.23%	4.53%	6.99%	2.5%	2.14%	5.39%
2026/01/26	23.56%	16.84%	11.63%	5.37%	7.61%	4.62%	6.35%	2.75%	1.32%	3.84%
2026/01/27	19.88%	11.22%	14.97%	8.59%	8.22%	5.77%	5.84%	2.27%	1.28%	4.2%
2026/01/28	22.45%	9.84%	17.64%	5.97%	6.91%	5.55%	2.04%	2.67%	0.59%	3.08%
2026/01/29	19.39%	10.36%	13.2%	5.42%	7.42%	7.61%	9.06%	2.68%	0.74%	1.76%
2026/01/30	17.66%	15.14%	12.12%	10.69%	8.01%	5.8%	3.09%	3.2%	2.2%	1.34%
2026/01/31	16.07%	13.03%	11.53%	8.94%	8.83%	5.84%	5.16%	3.25%	1.64%	1.4%

optus.com.au
telstra.com.au
finder.com.au
amazon.com.au
felixmobile.com.au
amaysim.com.au
vodafone.com.au
dodo.com
iinet.net.au
whistleout.com.au

Optus led January with fluctuating spend, peaking mid-month. Telstra’s share dipped, while Finder maintained steady growth. Amazon and Felix Mobile showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	111
2026/01/02	111
2026/01/03	112
2026/01/04	110
2026/01/05	108
2026/01/06	107
2026/01/07	111
2026/01/08	109
2026/01/09	106
2026/01/10	108
2026/01/11	104
2026/01/12	105
2026/01/13	106
2026/01/14	106
2026/01/15	106
2026/01/16	106
2026/01/17	103
2026/01/18	107
2026/01/19	109
2026/01/20	103
2026/01/21	99
2026/01/22	94
2026/01/23	94
2026/01/24	95
2026/01/25	92
2026/01/26	96
2026/01/27	103
2026/01/28	96
2026/01/29	97
2026/01/30	101
2026/01/31	95

Advertisers fluctuated throughout January, peaking at 112 on the 3rd, then declining to 95 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	1.62%
telstra.com.au	1.56%
optus.com.au	1.17%
amaysim.com.au	1%
consumerexpertreview.com	0.75%
bits-mart.com	-0.48%
binglee.com.au	-0.5%
scorptec.com.au	-0.51%
getryoko.com	-0.66%
netgear.com	-1.26%

Amazon.com.au leads with a 1.62% click share increase, followed by Telstra.com.au at 1.56%. Netgear.com faces the largest decline, dropping by 1.26%.

Campaign Efficiency

AUS Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	optus.com.au	telstra.com.au	finder.com.au	felixmobile.com.au	vodafone.com.au	amaysim.com.au	consumerexpertsaustralia.com	superloop.com	whistleout.com.au
2026/01/01	22.06%	13.87%	15.13%	6.24%	2.4%	0.37%	1.05%	2.55%	4.28%	0.64%
2026/01/02	24.05%	10.99%	11.2%	8.7%	5.32%	3.36%	1.12%	2.99%	0.4%	1.07%
2026/01/03	36.9%	8.78%	7.34%	5.14%	5.57%	4.65%	0.78%	4.51%	2.95%	0.99%
2026/01/04	23.06%	12.29%	11.5%	7.26%	6.56%	4.04%	1.33%	4.19%	1.81%	1.51%
2026/01/05	23.66%	12.19%	8.35%	8.32%	6.74%	4.2%	1.58%	2.49%	2.08%	2.21%
2026/01/06	22.22%	8.87%	9.86%	10.56%	6.54%	4.92%	1.01%	3.27%	0.32%	2.68%
2026/01/07	29.08%	13.8%	6.17%	6.61%	1.74%	2.53%	0.56%	2.96%	7.05%	0.95%
2026/01/08	23.88%	15.42%	5.3%	8.4%	5.38%	4.89%	2.14%	3.24%	2.87%	4.29%
2026/01/09	7.6%	20.76%	12.5%	9.55%	4.36%	6.61%	2.29%	4.56%	0.22%	3.46%
2026/01/10	19.67%	16.72%	12.81%	7.03%	5.02%	4.06%	1.92%	5.62%	2.33%	2.76%
2026/01/11	22.1%	13.23%	12.41%	6%	3.24%	3.14%	1.63%	5.67%	0.24%	2.36%
2026/01/12	19.96%	18.44%	11.43%	7.01%	5.38%	3.87%	1.55%	6%	2.33%	3.75%
2026/01/13	23.23%	14.36%	6.14%	9.68%	5.12%	2.66%	2.31%	4.83%	0.24%	6.79%
2026/01/14	29.67%	7%	8.4%	6.17%	5.75%	5.89%	3.13%	4.01%	4.11%	3.41%
2026/01/15	10.77%	17.66%	10.67%	9.97%	6.57%	4.87%	3.45%	0.21%	3.81%	7.34%
2026/01/16	7.6%	20.76%	12.5%	9.56%	4.36%	6.61%	2.29%	4.56%	0.21%	3.46%
2026/01/17	26.67%	15.38%	4.29%	8.56%	4.48%	4.56%	3.42%	7.44%	0.21%	6.29%
2026/01/18	21.85%	14.64%	7.66%	7.96%	6.18%	5.43%	2.98%	7.49%	0.65%	7.76%
2026/01/19	24.75%	14.27%	4.26%	7.35%	4.29%	2.35%	2.63%	9.22%	5.08%	6.38%
2026/01/20	24.65%	16.12%	11.14%	7.3%	4.73%	3.04%	2.18%	5.3%	2.07%	5.15%
2026/01/21	18.04%	24.01%	8.87%	9.36%	5.31%	2.89%	3.86%	2.39%	0.28%	5.94%
2026/01/22	18.24%	20.71%	10.37%	7.41%	6.04%	6.18%	3.49%	1.78%	7.85%	3.39%
2026/01/23	19.65%	20.76%	9.19%	7.57%	5.08%	5.06%	3.26%	5.04%	6.76%	4.48%
2026/01/24	23.62%	21.77%	10.85%	6.49%	5.07%	5.42%	2.84%	4.23%	2.15%	3.63%
2026/01/25	21.83%	21.92%	10.83%	6.47%	5.28%	6.02%	3.03%	5.16%	0.43%	3.9%
2026/01/26	15.74%	25.59%	17%	7.02%	4.79%	4.2%	3.25%	0.78%	6.22%	2.82%
2026/01/27	31.21%	17.32%	8.51%	7.44%	4.44%	4.03%	3.33%	4.09%	2.1%	2.35%
2026/01/28	21.1%	21.07%	7.95%	9.29%	3.81%	2.48%	3.38%	3.3%	11.44%	2.04%
2026/01/29	19.38%	16.68%	7.69%	6.72%	4.18%	5.7%	4.51%	3.13%	9.51%	1%
2026/01/30	34.23%	13.74%	10.08%	6.06%	4.59%	2.25%	3.14%	3.42%	3.43%	0.74%
2026/01/31	30.14%	13.43%	10.31%	6.13%	5.77%	4.37%	4%	2.79%	1.78%	0.87%

amazon.com.au
optus.com.au
telstra.com.au
finder.com.au
felixmobile.com.au
vodafone.com.au
amaysim.com.au
consumerexpertsaustralia.com
superloop.com
whistleout.com.au

Amazon.com.au dominated January with fluctuating impressions, peaking at 36.9% on the 3rd. Optus.com.au and Telstra.com.au showed consistent presence, while Superloop.com surged on the 28th. The month concluded with Amazon leading, followed by Optus.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services - Last month

1
Top 5 Wifi Extenders 2026 - Don’t Waste Your Money https://www.consumerexpertsaustralia.com
Top Wifi Extenders In Australia — See Which Ones Offer: Best Value, Quality & Performance. Don't Fall For Products Scams, We Tested All Top Brands To See Which Is The Best In 2026.
2
Optus Prepaid Recharge & Win https://www.optus.com.au
Win Big with Optus Prepaid — Win from 2nd recharge $35+ w/ Optus Flex Plus. Ends 17/3/26. See entry info. Terms apply. Win...
3
Home Internet Deals | Unlimited NBN plans https://www.superloop.com
Stream Your Favourite Shows, Hassle Free. Enjoy Reliable, High Speed Internet in Your Home
4
Discounts on Movie Tickets | Save on Movie Tickets | Telstra Plus https://www.telstra.com.au
Get more movies in more places, plus up to 50% off tickets with Telstra Plus. Enjoy discounted tickets at 90% of cinemas across Australia with Telstra Plus. Types: Telstra Plus, Offers, Rewards Store, Partners, Tickets, Movies, Concerts, Sports, Arts.
5
Save $14/Mth and Get 60GB - With Our Small SIM-Only Plan https://www.vodafone.com.au › shop_now
On a Small SIM Only or Handset plan for first 12 months, then $53/mth and 60GB. Ends 22/1.

In the competitive landscape of Google’s SERP, advertisers like Consumer Experts Australia, Optus, Superloop, Telstra, and Vodafone captivate audiences with unique propositions. From Consumer Experts Australia’s promise of tested wifi extenders to Optus’s enticing prepaid recharge rewards, each ad highlights value and exclusivity. Superloop offers seamless streaming, Telstra provides movie ticket discounts, and Vodafone tempts with savings on SIM-only plans.

Frequently Asked Questions

Why is the AUS Telecommunications Wireless Services January 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Wireless Services January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Wireless Services January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Wireless Services January 2026 Report?

The AUS Telecommunications Wireless Services January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Wireless Services January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Wireless Services January 2026 Report for?

The AUS Telecommunications Wireless Services January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Telecommunications Wireless Services - PPC Market Share Analysis January 2026