Share of Clicks for top 10 AUS Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| optus.com.au | 25.67 |
| telstra.com.au | 18.05 |
| amazon.com.au | 15.85 |
| felixmobile.com.au | 5.25 |
| tpg.com.au | 4.62 |
| finder.com.au | 3.61 |
| lycamobile.com.au | 3.48 |
| amaysim.com.au | 2.88 |
| vodafone.com.au | 2.33 |
| starlink.com | 1.65 |
| others | 16.61 |
- optus.com.au - 25.67%
- telstra.com.au - 18.05%
- amazon.com.au - 15.85%
- felixmobile.com.au - 5.25%
- tpg.com.au - 4.62%
- finder.com.au - 3.61%
- lycamobile.com.au - 3.48%
- amaysim.com.au - 2.88%
- vodafone.com.au - 2.33%
- starlink.com - 1.65%
- others - 16.61%
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In the competitive landscape of Google’s PPC, Optus leads with 25.67% click share, followed by Telstra at 18.05%. Amazon captures 15.85%, while ‘others’ collectively hold 16.61%.
Share of Spend for the top 10 AUS Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | optus.com.au | tpg.com.au | felixmobile.com.au | telstra.com.au | finder.com.au | lycamobile.com.au | vodafone.com.au | amazon.com.au | starlink.com | amaysim.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 23.88% | 6.07% | 11.29% | 8.03% | 7.68% | 5.59% | 5.44% | 7.46% | 2.89% | 3.61% |
| 2026/05/02 | 25.54% | 5.84% | 9.37% | 11.26% | 9.88% | 1.8% | 3.84% | 6.72% | 4.87% | 1.13% |
| 2026/05/03 | 19.56% | 6.6% | 14.47% | 11.38% | 9.43% | 4.08% | 4.67% | 6.2% | 4.01% | 1.52% |
| 2026/05/04 | 19.5% | 4.99% | 9.21% | 17.31% | 12.84% | 3.49% | 7.9% | 5.51% | 2.51% | 1.42% |
| 2026/05/05 | 17.91% | 5.87% | 7.89% | 23.61% | 12.92% | 0.95% | 2.31% | 6.22% | 3.05% | 1.37% |
| 2026/05/06 | 17.91% | 9.94% | 10.38% | 11.4% | 8.32% | 4.87% | 7.76% | 5.6% | 3.64% | 2.65% |
| 2026/05/07 | 20.86% | 8.26% | 8.3% | 14.6% | 3.54% | 3.78% | 8.76% | 5.21% | 3.63% | 3.55% |
| 2026/05/08 | 23.26% | 6.59% | 9.22% | 12.12% | 4.25% | 1.7% | 8.94% | 5.97% | 3.44% | 3.27% |
| 2026/05/09 | 21.48% | 9.06% | 9.69% | 10.78% | 5.84% | 3.93% | 6.82% | 5.03% | 3.05% | 4.35% |
| 2026/05/10 | 25.96% | 11.89% | 8.43% | 8.94% | 4.48% | 3.8% | 2.29% | 5.66% | 4.41% | 2.99% |
| 2026/05/11 | 30.46% | 10.46% | 10.1% | 4.64% | 5.59% | 4.53% | 3.07% | 3.81% | 3.18% | 5.96% |
| 2026/05/12 | 18.03% | 7.76% | 11.05% | 7.74% | 5.45% | 9.16% | 4.16% | 6.43% | 1.99% | 7.76% |
| 2026/05/13 | 16.29% | 11.65% | 9.82% | 5.83% | 3.89% | 8.21% | 4.02% | 5.63% | 3.68% | 6.77% |
| 2026/05/14 | 17.53% | 6.47% | 9.5% | 23.39% | 9.43% | 1.49% | 1.17% | 1.71% | 5.43% | 2.75% |
| 2026/05/15 | 21.62% | 9.46% | 10.53% | 13.93% | 5.18% | 2.84% | 2.18% | 3.51% | 3.83% | 4.62% |
| 2026/05/16 | 23.55% | 7.19% | 9.29% | 16.26% | 5.28% | 5.77% | 0.81% | 4.27% | 2.79% | 4.97% |
| 2026/05/17 | 20.24% | 9.48% | 10.77% | 10.78% | 4.36% | 6.9% | 1.84% | 5.24% | 3.58% | 6.67% |
| 2026/05/18 | 20.84% | 8.14% | 10.14% | 7.04% | 6.43% | 8.91% | 1.66% | 3.9% | 3.42% | 7.06% |
| 2026/05/19 | 22.31% | 7.2% | 9.34% | 5.01% | 3.91% | 8.19% | 1.31% | 6.43% | 3.25% | 7.27% |
| 2026/05/20 | 19.74% | 7.91% | 10.9% | 6.98% | 5.48% | 7.06% | 5.41% | 4.34% | 3.26% | 4.57% |
| 2026/05/21 | 20.37% | 9.33% | 11.89% | 3.27% | 4.93% | 12.41% | 1.56% | 3.22% | 1.45% | 9.6% |
| 2026/05/22 | 18.46% | 9.31% | 11.98% | 5.48% | 5.46% | 11.37% | 2.33% | 3.61% | 1.99% | 9.02% |
| 2026/05/23 | 20.49% | 8.72% | 12.56% | 4.18% | 3.92% | 12.49% | 1.7% | 3.11% | 2.08% | 8.46% |
| 2026/05/24 | 27.21% | 8.75% | 10.08% | 5.33% | 6.47% | 9.42% | 3.86% | 1.91% | 2.54% | 6.49% |
| 2026/05/25 | 20.97% | 8.49% | 8.94% | 9.57% | 6.58% | 10.7% | 3.95% | 2.91% | 3.2% | 7.11% |
| 2026/05/26 | 23.48% | 12.04% | 8.8% | 6.58% | 7.53% | 7.56% | 4.93% | 1.3% | 2.52% | 6.66% |
| 2026/05/27 | 18.34% | 14.64% | 8.47% | 9.1% | 9.61% | 5.95% | 2.82% | 2.57% | 1.7% | 6.04% |
| 2026/05/28 | 24.99% | 10.74% | 9.46% | 7.67% | 7.04% | 4.62% | 2.11% | 4.55% | 1.64% | 3.9% |
| 2026/05/29 | 19.97% | 12.37% | 9.26% | 10.88% | 5.62% | 5.86% | 2.21% | 3.36% | 2.26% | 3% |
| 2026/05/30 | 22.23% | 12.57% | 7.98% | 12.86% | 5.76% | 5.52% | 3.2% | 2.58% | 2.4% | 3.16% |
| 2026/05/31 | 22.44% | 11.77% | 8.4% | 7.71% | 6.99% | 6.44% | 4.72% | 3.56% | 2.49% | 2.27% |
- optus.com.au
- tpg.com.au
- felixmobile.com.au
- telstra.com.au
- finder.com.au
- lycamobile.com.au
- vodafone.com.au
- amazon.com.au
- starlink.com
- amaysim.com.au
Copyright © Adthena. All rights reserved.
Optus led May with fluctuating spend, peaking at 30.46% on the 11th. TPG and Felix Mobile showed steady gains, while Telstra’s share varied significantly. The month ended with Optus maintaining dominance.
Competitor Count for AUS Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 85 |
| 2026/05/02 | 83 |
| 2026/05/03 | 87 |
| 2026/05/04 | 84 |
| 2026/05/05 | 88 |
| 2026/05/06 | 85 |
| 2026/05/07 | 88 |
| 2026/05/08 | 87 |
| 2026/05/09 | 91 |
| 2026/05/10 | 86 |
| 2026/05/11 | 89 |
| 2026/05/12 | 97 |
| 2026/05/13 | 92 |
| 2026/05/14 | 90 |
| 2026/05/15 | 93 |
| 2026/05/16 | 95 |
| 2026/05/17 | 94 |
| 2026/05/18 | 95 |
| 2026/05/19 | 92 |
| 2026/05/20 | 87 |
| 2026/05/21 | 90 |
| 2026/05/22 | 94 |
| 2026/05/23 | 95 |
| 2026/05/24 | 90 |
| 2026/05/25 | 97 |
| 2026/05/26 | 104 |
| 2026/05/27 | 102 |
| 2026/05/28 | 106 |
| 2026/05/29 | 103 |
| 2026/05/30 | 103 |
| 2026/05/31 | 106 |
Copyright © Adthena. All rights reserved.
May began with 85 advertisers, fluctuating slightly until mid-month. A surge started on May 12, peaking at 106 by month’s end, indicating increased competition.
