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AUS Telecommunications Wireless Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
telstra.com.au 46.81
amazon.com.au 22.2
optus.com.au 15.28
finder.com.au 1.89
whistleout.com.au 1.5
vodafone.com.au 1.34
tpg.com.au 1.12
dodo.com 1.06
amaysim.com.au 0.75
felixmobile.com.au 0.67
others 7.38

Copyright © Adthena. All rights reserved.

Telstra dominates with 46.81% click share, followed by Amazon at 22.2%. Optus holds 15.28%, while ‘others’ collectively capture 7.38%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date optus.com.au telstra.com.au amazon.com.au finder.com.au felixmobile.com.au tpg.com.au whistleout.com.au amaysim.com.au vodafone.com.au dodo.com
2025/04/01 26.06% 10.3% 17.1% 8.07% 2.16% 3.71% 3.04% 2.05% 1% 3.05%
2025/04/02 17.21% 27.43% 15.03% 6.45% 2.16% 2.99% 3.11% 2.06% 1.35% 2.31%
2025/04/03 27.69% 10.12% 17.66% 5.09% 1.55% 4.81% 2.04% 5.24% 2.6% 3.18%
2025/04/04 15.22% 8.6% 19.37% 8.01% 2.85% 8.65% 5.12% 3.01% 1.99% 3.41%
2025/04/05 26% 8.36% 18.94% 7.51% 2.34% 4.28% 4.28% 3.18% 2.96% 2.7%
2025/04/06 27.02% 7.53% 20.29% 4.85% 1.63% 5.34% 3.41% 3.81% 2.17% 3.14%
2025/04/07 30.48% 7.88% 18.55% 6.78% 1.62% 4.25% 4.92% 1.97% 1.65% 3.41%
2025/04/08 26.51% 9.09% 21.8% 7.05% 1.79% 6.13% 4.71% 2.64% 0.99% 2.96%
2025/04/09 20.64% 11.7% 21.72% 5.29% 2.33% 5.62% 3.14% 2.07% 1.34% 3.14%
2025/04/10 16.76% 15.71% 23.07% 7.56% 1.46% 5.44% 5.15% 1.74% 1.21% 2.73%
2025/04/11 21.12% 15.48% 17.26% 7.81% 2.24% 5.32% 5.89% 1.9% 1.48% 2.06%
2025/04/12 24.87% 16.51% 16.52% 5.27% 1.95% 4.94% 3.51% 3.06% 1.78% 2.57%
2025/04/13 20.26% 16.45% 16.57% 6.79% 3.21% 4.85% 5.51% 2.26% 1.52% 3.1%
2025/04/14 21.25% 10.96% 19.19% 6.39% 3.42% 5.47% 3.95% 2.63% 1.79% 3.39%
2025/04/15 17.88% 23.07% 14.3% 7.45% 1.97% 4.44% 3.19% 1.78% 1.72% 2.39%
2025/04/16 24.43% 25.85% 13.66% 5.54% 1.9% 3.33% 3.66% 2.23% 0.95% 3.06%
2025/04/17 20.74% 25.74% 9.97% 7.93% 2.12% 5.56% 5.38% 2.34% 0.72% 2.59%
2025/04/18 23.72% 21.28% 9.52% 5.13% 1.47% 4.98% 2.28% 3.73% 2.46% 5.1%
2025/04/19 21.69% 22.51% 10.63% 8.54% 5.12% 4.62% 3.42% 1.59% 1.93% 2.95%
2025/04/20 21.96% 26.1% 10.45% 8.39% 4.27% 4.22% 2.46% 1.92% 1.28% 2.85%
2025/04/21 14.17% 21.39% 14.86% 5.73% 3.39% 7.18% 4.5% 1.65% 1.01% 2.96%
2025/04/22 19.75% 25.96% 11.21% 7.97% 3.13% 3.95% 3.71% 1.96% 1.53% 3.45%
2025/04/23 21.07% 24.41% 9.03% 6.53% 3.55% 3.93% 4.32% 2.34% 2.71% 3.43%
2025/04/24 23.35% 21.79% 10.78% 6.7% 2.29% 4.9% 4.05% 2.34% 1.82% 3.67%
2025/04/25 20.98% 24.41% 14.19% 5.27% 2.08% 4.19% 3.37% 2.91% 1.48% 3.61%
2025/04/26 21.27% 29.47% 14.04% 3.17% 1.89% 3.08% 2.19% 3.75% 1.36% 3.85%
2025/04/27 17.31% 31.54% 12.95% 4.62% 2.85% 3.59% 2.92% 2.65% 2.2% 3.62%
2025/04/28 18.48% 27.13% 13.03% 6.84% 3.42% 3.25% 3.26% 2.53% 1.22% 3.52%
2025/04/29 23.02% 13.69% 11.06% 8.85% 4.39% 3.79% 3.48% 3.6% 3.77% 1.57%
2025/04/30 25.5% 20.86% 13.84% 6.37% 3.8% 3.38% 3.1% 3% 1.2% 1.06%

Copyright © Adthena. All rights reserved.

Optus led April with fluctuating spend, peaking at 30.48% on the 7th. Telstra surged mid-month, reaching 31.54% on the 27th. Amazon’s share declined, while Finder and Felixmobile saw modest gains. The month ended with Optus leading.

Market Exposure

Competitor Count for AUS Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 126
2025/04/02 127
2025/04/03 123
2025/04/04 124
2025/04/05 118
2025/04/06 120
2025/04/07 122
2025/04/08 125
2025/04/09 127
2025/04/10 126
2025/04/11 130
2025/04/12 131
2025/04/13 129
2025/04/14 122
2025/04/15 117
2025/04/16 115
2025/04/17 111
2025/04/18 112
2025/04/19 123
2025/04/20 116
2025/04/21 118
2025/04/22 121
2025/04/23 122
2025/04/24 121
2025/04/25 123
2025/04/26 118
2025/04/27 120
2025/04/28 122
2025/04/29 119
2025/04/30 119

Copyright © Adthena. All rights reserved.

April began with 126 advertisers, peaking at 131 mid-month. A decline followed, reaching 111 on April 17. The month concluded with 119 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
telstra.com.au 24.02%
aliexpress.com 0.31%
felixmobile.com.au 0.17%
everyday.com.au 0.12%
austin.net.au 0.11%
superloop.com -0.33%
whistleout.com.au -0.55%
vodafone.com.au -1.33%
optus.com.au -4.54%
amazon.com.au -14.85%

Copyright © Adthena. All rights reserved.

Telstra.com.au surged with a 24.02% click share increase, while amazon.com.au plummeted by 14.85%.

Campaign Efficiency

AUS Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com.au telstra.com.au optus.com.au amaysim.com.au finder.com.au tpg.com.au whistleout.com.au starlink.com vodafone.com.au dodo.com
2025/04/01 47.09% 7.12% 16.61% 1.34% 3.65% 2.27% 1.55% 1.33% 1.08% 1.38%
2025/04/02 36.08% 25.69% 10.74% 1.23% 2.79% 1.69% 1.54% 2.21% 1.3% 0.92%
2025/04/03 44.11% 8.21% 15.32% 3.5% 3.24% 3.1% 1.16% 2.27% 2.11% 1.48%
2025/04/04 51.61% 3.85% 8.1% 1.85% 3.78% 5.11% 2.46% 1.75% 2.34% 1.4%
2025/04/05 49.62% 4.9% 15.03% 2.14% 3.17% 2.08% 1.9% 0.82% 2.78% 1.27%
2025/04/06 49.28% 4.22% 14.93% 2.74% 2.17% 3.58% 1.84% 1.84% 1.8% 1.62%
2025/04/07 47.53% 5.58% 18.68% 1.36% 3.02% 2.36% 2.34% 0.93% 1.93% 2.02%
2025/04/08 52.09% 6.05% 14.4% 1.65% 3.67% 3.61% 2.07% 1.25% 0.67% 1.35%
2025/04/09 51.76% 8.53% 9.84% 1.02% 2.36% 2.79% 1.44% 1.8% 1.01% 1.25%
2025/04/10 52.99% 12.93% 8.45% 1.07% 3.01% 2.76% 2.07% 1.49% 0.68% 1.15%
2025/04/11 44.47% 12.68% 13.52% 1.05% 3.69% 2.84% 2.69% 1.46% 1.03% 1.11%
2025/04/12 41.07% 16.07% 12.56% 1.88% 2.38% 2.52% 1.7% 1.3% 1.41% 1.2%
2025/04/13 43.71% 15.35% 10.42% 1.48% 3.2% 2.66% 2.86% 1.13% 1.03% 1.51%
2025/04/14 47.26% 7.95% 11.5% 1.49% 3.32% 2.83% 1.69% 3.01% 1.1% 1.59%
2025/04/15 36.13% 21.77% 8.99% 1.03% 3.28% 2.32% 1.4% 0.91% 1.22% 0.84%
2025/04/16 36.21% 23.91% 14.99% 1.46% 2.41% 1.64% 1.81% 1.12% 0.63% 1.52%
2025/04/17 28.37% 27.2% 11.94% 1.72% 4.38% 3.36% 2.68% 0.3% 0.64% 1.41%
2025/04/18 28.76% 18.7% 18.05% 2.94% 2.84% 3.34% 1.15% 0.2% 1.89% 2.97%
2025/04/19 29.88% 22.04% 15.01% 1.14% 4.19% 3.37% 2.15% 1.72% 2.74% 1.91%
2025/04/20 27.96% 26.67% 14.65% 1.38% 3.41% 3.24% 2.03% 1.78% 1.68% 1.6%
2025/04/21 35.45% 20.6% 9.22% 1.18% 2.7% 4.99% 2.18% 2.81% 0.73% 1.54%
2025/04/22 30.25% 26.58% 11.39% 1.44% 3.29% 2.4% 2.17% 1.42% 1.7% 2.09%
2025/04/23 25.83% 27.29% 12.25% 2.08% 3.48% 2.58% 2.44% 1.67% 1.4% 2.17%
2025/04/24 30.56% 22.65% 14.72% 1.84% 3.3% 2.81% 2.19% 1.76% 1.41% 2.31%
2025/04/25 36.75% 24.44% 12.42% 1.92% 2.7% 2.44% 1.61% 0.98% 1.08% 1.82%
2025/04/26 34.42% 29.41% 12.67% 2.6% 1.51% 1.57% 1.03% 1.1% 1.01% 2.3%
2025/04/27 32.74% 31.29% 10.25% 2% 2.15% 2.3% 1.33% 0.86% 1.16% 2.31%
2025/04/28 33.55% 26.23% 12.41% 1.6% 2.72% 1.99% 1.58% 1.94% 0.75% 2.08%
2025/04/29 32.73% 15.79% 15.45% 3.15% 5.23% 3.07% 1.86% 1.74% 1.36% 1.19%
2025/04/30 34.8% 18.72% 15.07% 3.22% 3.16% 2.2% 1.55% 1.2% 0.94% 0.53%

Copyright © Adthena. All rights reserved.

Amazon.com.au started strong, peaking mid-month, then declined. Telstra.com.au rose steadily, surpassing others by month’s end. Optus.com.au fluctuated, while Amaysim.com.au and Finder.com.au showed minor variations. The month concluded with Telstra.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Top 5 WiFi Extenders (Australia) - Don’t Waste Your Money https://www.consumerexpertsaustralia.com

    Top 5 WiFi Extenders In Australia — See Which Ones Offer: Best Value, Quality, and Performance. Don't Fall For WiFi Extenders Scams, We Tested All Top Brands To See Which Is The Best In 2025.

  2. 2
    Top 10 Best Wifi Extender 2025 https://www.customerschoice.info

    10 Best Wifi Extender 2025 — We've Retrieved Real Reviews on Top-Best Wifi Extender To Help You Decide What To Buy. Find and Compare the Best Wifi Extender Based on Price, Features, Ratings & Reviews.

  3. 3
    Free Wi-Fi 6 Modem, T&Cs Apply - Fast Speeds & No Setup Fees https://www.iprimus.com.au

    Get Started With iPrimus Standard Plus, Premium Or Home SuperFast Plans From Just $84/mth.

  4. 4
    Telstra Australia https://www.telstra.com.au › telstra › australia

    We've got you covered — Stream the world's best entertainment on AU's largest mobile network. Learn how today. Join AU's largest mobile network for your mobile, broadband and entertainment plans.

  5. 5
    TPG Home Wireless Broadband - $44.99/mth for 6 Months https://www.tpg.com.au › home-wireless › broadband

    Then $54.99/mth. $0 setup & delivery on a No Lock-In Contract. T&C apply. New connections in...

Copyright © Adthena. All rights reserved.

In the competitive landscape of WiFi solutions, Consumer Experts Australia and Customers Choice focus on guiding consumers with top-rated extenders, emphasizing value and performance. Meanwhile, iPrimus, Telstra, and TPG highlight enticing offers and robust network capabilities, catering to diverse connectivity needs.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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