US Telecommunications Wireless Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3980509745
78.6019490255
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 13%
Navigational 8%
Seasonal 0%
Local 2%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 45.05
att.com 19.38
cricketwireless.com 8.72
totalwireless.com 4.51
boostmobile.com 3.17
t-mobile.com 2.77
mintmobile.com 2.68
assurancewireless.com 2.29
eero.com 1.43
netgear.com 1.08
others 8.92
  • verizon.com - 45.05%
  • att.com - 19.38%
  • cricketwireless.com - 8.72%
  • totalwireless.com - 4.51%
  • boostmobile.com - 3.17%
  • t-mobile.com - 2.77%
  • mintmobile.com - 2.68%
  • assurancewireless.com - 2.29%
  • eero.com - 1.43%
  • netgear.com - 1.08%
  • others - 8.92%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Verizon leads with 45.05% click share, followed by AT&T at 19.38%. ‘Others’ collectively hold 8.92%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com boostmobile.com cricketwireless.com t-mobile.com visible.com totalwireless.com spectrum.com tello.com
2026/03/01 34.54% 14.49% 9.75% 8.81% 4.47% 2.32% 5.53% 1.32% 1.67% 2.09%
2026/03/02 29.81% 14.57% 9.42% 8.55% 4.26% 3.8% 5.99% 1.56% 1.25% 2.78%
2026/03/03 36.13% 11.18% 7.43% 9.08% 3.94% 2.72% 5.37% 1.79% 1.36% 2.1%
2026/03/04 33.17% 15% 8.82% 7.42% 4.85% 2.52% 3.98% 1.66% 1.14% 1%
2026/03/05 33.94% 16.2% 9.02% 7.82% 4.62% 2.96% 2.8% 1.59% 1.22% 2.22%
2026/03/06 37.05% 13.39% 8.62% 7.54% 4.25% 3.19% 3.95% 1.75% 1.62% 1.91%
2026/03/07 33.16% 15.24% 8.9% 9.3% 3.79% 2.94% 4.4% 1.81% 1.65% 2.65%
2026/03/08 33.82% 15.74% 10.01% 8.17% 4.23% 2.87% 5.25% 1.22% 0.37% 2.51%
2026/03/09 33.88% 13.75% 8.81% 8.75% 4.03% 2.7% 4.29% 1.39% 2.26% 2.39%
2026/03/10 35.08% 13.59% 9.39% 8.19% 4.45% 3.18% 4.65% 1.99% 2.39% 1.79%
2026/03/11 37.29% 12.22% 8.04% 7.41% 6.1% 2.25% 5.16% 2.09% 2.24% 1.7%
2026/03/12 37.09% 11.71% 8.42% 7.78% 4.88% 3.47% 5.75% 1.79% 2.77% 1.92%
2026/03/13 34.04% 11.63% 9.72% 9.1% 5.22% 2.7% 5.71% 1.64% 2.64% 2.29%
2026/03/14 34.28% 18.28% 8.33% 6.24% 4.83% 2.67% 4.99% 1.05% 3.02% 2.24%
2026/03/15 34.66% 15.02% 8.08% 8.51% 4.64% 3.06% 5.3% 1.1% 3.29% 1.74%
2026/03/16 30.58% 14.85% 9.68% 8.36% 5.06% 3.2% 5.06% 2.34% 2.38% 2.09%
2026/03/17 29.11% 12.52% 9.59% 8.64% 4.67% 2.83% 4.07% 3.16% 2.47% 1.91%
2026/03/18 29.84% 10.19% 11.13% 7.72% 4.19% 4.18% 5.22% 2.49% 2.71% 3.15%
2026/03/19 34.92% 14.09% 9.5% 6.39% 4.18% 3.41% 4.86% 1.36% 2.83% 1.65%
2026/03/20 32.55% 15.29% 8.15% 6.57% 5.19% 3.77% 4.86% 1.93% 2.43% 1.28%
2026/03/21 35.79% 17.33% 7.67% 6.05% 5.53% 3.99% 4.91% 1.66% 2.34% 1.11%
2026/03/22 33.65% 14.48% 8.82% 6.25% 5.04% 5.62% 5.45% 2% 2.49% 2.04%
2026/03/23 32.01% 16.38% 8.17% 6.67% 5.92% 4.45% 4.95% 1.4% 2.23% 1.71%
2026/03/24 31.03% 17.39% 8.49% 6.93% 4.42% 4.55% 4.86% 1.58% 3.56% 1.98%
2026/03/25 37.04% 14.66% 7.43% 7.53% 5.12% 3.48% 4.73% 1.7% 1.84% 1.39%
2026/03/26 39.43% 14.25% 7.46% 5.54% 6.13% 3.97% 2.84% 2.75% 1.03% 0.99%
2026/03/27 37.47% 14.77% 7.52% 7.27% 5.35% 4.06% 4.92% 1.65% 0.89% 1.25%
2026/03/28 37.77% 15.13% 8.11% 8.14% 5.43% 4.22% 4.23% 2.14% 1.05% 2.29%
2026/03/29 37.98% 16.53% 8.69% 7.09% 4.73% 4.13% 3.77% 1.75% 1.68% 1.29%
2026/03/30 35.93% 13.78% 7.38% 9.38% 5.31% 3.52% 5.44% 1.67% 1.93% 1.83%
2026/03/31 32.67% 18.12% 8.72% 7.97% 6.6% 5% 2.6% 2.54% 1.92% 1.13%
  • verizon.com
  • att.com
  • mintmobile.com
  • boostmobile.com
  • cricketwireless.com
  • t-mobile.com
  • visible.com
  • totalwireless.com
  • spectrum.com
  • tello.com

Copyright © Adthena. All rights reserved.

Verizon led March with fluctuating spend, peaking at 39.43%. AT&T and Mint Mobile showed varied trends, while Boost Mobile and Cricket Wireless had modest shares. T-Mobile and Visible saw mid-month spikes. Total Wireless, Spectrum, and Tello maintained lower shares.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 219
2026/03/02 230
2026/03/03 243
2026/03/04 241
2026/03/05 226
2026/03/06 220
2026/03/07 217
2026/03/08 203
2026/03/09 210
2026/03/10 219
2026/03/11 208
2026/03/12 210
2026/03/13 212
2026/03/14 201
2026/03/15 192
2026/03/16 213
2026/03/17 235
2026/03/18 230
2026/03/19 219
2026/03/20 221
2026/03/21 210
2026/03/22 205
2026/03/23 223
2026/03/24 212
2026/03/25 216
2026/03/26 214
2026/03/27 210
2026/03/28 212
2026/03/29 206
2026/03/30 211
2026/03/31 210

Copyright © Adthena. All rights reserved.

March began with 219 advertisers, peaking at 243 on March 3rd. A decline followed, reaching 192 on March 15th. The month concluded with 210 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
t-mobile.com 0.85%
cricketwireless.com 0.77%
att.com 0.74%
eero.com 0.23%
totalwireless.com 0.15%
mintmobile.com -0.18%
fi.google.com -0.19%
netgear.com -0.32%
boostmobile.com -0.45%
verizon.com -0.9%

Copyright © Adthena. All rights reserved.

T-Mobile and Cricket Wireless surged in click share, while Verizon and Boost Mobile faced declines.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com boostmobile.com mintmobile.com att.com cricketwireless.com totalwireless.com t-mobile.com xfinity.com visible.com eero.com
2026/03/01 29.55% 16.07% 12.93% 12.58% 4.08% 1.76% 1.69% 0.55% 3.24% 2.77%
2026/03/02 26.78% 14.33% 13.34% 13.36% 4.08% 2.13% 2.05% 1.07% 3.41% 1.87%
2026/03/03 31.72% 15.3% 9.43% 8.84% 3.93% 2.31% 1.96% 1.58% 3.15% 2.88%
2026/03/04 28.55% 9.64% 12.02% 13.11% 4.43% 2.17% 1.95% 1.11% 2.13% 3.21%
2026/03/05 30.02% 12.69% 11.85% 14.35% 4.07% 2.03% 2.01% 1.35% 1.99% 1.92%
2026/03/06 33.1% 13.09% 11.61% 11.36% 4.25% 2.26% 2.39% 0.4% 2.19% 2.01%
2026/03/07 29.51% 16.88% 11.47% 13.2% 3.78% 2.41% 2.48% 1.23% 2.4% 1.58%
2026/03/08 29.8% 12.09% 14.73% 13.03% 3.89% 1.57% 1.94% 2.77% 2.57% 2.19%
2026/03/09 30.97% 15.43% 11.61% 12.11% 3.57% 1.87% 2.08% 0.53% 2.44% 1.15%
2026/03/10 32.66% 11.84% 13.67% 11.52% 3.83% 2.62% 2.5% 2.42% 2.65% 1%
2026/03/11 34.29% 13.45% 10.06% 10.43% 5.93% 2.79% 1.91% 2.11% 2.81% 0.9%
2026/03/12 33.22% 11.6% 12.21% 10.18% 4.57% 2.45% 2.46% 0.85% 3.61% 1.76%
2026/03/13 29.22% 14.52% 11.51% 9.37% 4.46% 2.15% 2.02% 1.95% 3.37% 2.88%
2026/03/14 31.13% 9.06% 10.47% 16.64% 4.74% 1.41% 2.62% 1.29% 3.18% 2.42%
2026/03/15 29.25% 14.54% 11.53% 12.9% 3.86% 1.38% 2.23% 1.02% 3.28% 2.77%
2026/03/16 26.41% 13.97% 13.77% 12.32% 4.31% 3% 2.2% 1.18% 2.86% 2.41%
2026/03/17 22.98% 15.22% 11.22% 9.57% 3.84% 3.86% 1.98% 0.98% 2.14% 7.73%
2026/03/18 27.71% 9.86% 14.35% 7.65% 3.85% 3.32% 2.56% 2.18% 2.94% 3.68%
2026/03/19 30.74% 9.64% 12.53% 11.97% 3.93% 1.68% 2.27% 0.48% 2.82% 3.84%
2026/03/20 28.34% 12.61% 11.11% 13.37% 4.6% 2.61% 2.29% 1.55% 2.6% 3.1%
2026/03/21 32.36% 9.5% 11.04% 15.49% 5.33% 2.18% 2.31% 1.97% 3.19% 1.96%
2026/03/22 31.12% 8.29% 12.38% 12.74% 5.05% 2.79% 3.62% 1.25% 3.36% 1.47%
2026/03/23 27.3% 8.89% 12.6% 14.89% 5.15% 1.99% 2.99% 1.48% 3.18% 2.63%
2026/03/24 27.23% 10.31% 11.18% 16.15% 4.33% 2.18% 3.07% 1.66% 2.74% 2.78%
2026/03/25 31.96% 14.17% 10.85% 13% 4.5% 2.21% 2.08% 1.98% 2.63% 3.21%
2026/03/26 31.6% 8.53% 11.9% 11.52% 5.19% 3.4% 2.36% 2.71% 2.01% 5.84%
2026/03/27 32.27% 13.39% 10.69% 12.98% 4.92% 2.12% 2.43% 1.99% 2.94% 2.56%
2026/03/28 31.53% 15.7% 11.2% 13.28% 4.97% 2.83% 2.33% 2.21% 2.75% 1.17%
2026/03/29 32.28% 12.87% 12.24% 14.3% 4.47% 2.26% 2.5% 1.25% 2.55% 1.68%
2026/03/30 30.26% 18.33% 10.26% 11.53% 4.47% 2.14% 2.08% 1.17% 3.26% 1.07%
2026/03/31 25.21% 17.43% 15.34% 14.02% 4.85% 2.9% 2.6% 2.19% 1.75% 1.32%
  • verizon.com
  • boostmobile.com
  • mintmobile.com
  • att.com
  • cricketwireless.com
  • totalwireless.com
  • t-mobile.com
  • xfinity.com
  • visible.com
  • eero.com

Copyright © Adthena. All rights reserved.

Verizon led March with fluctuating impressions, peaking mid-month. Boost Mobile and Mint Mobile showed varied trends, while AT&T saw a mid-month surge. Cricket Wireless and Total Wireless maintained steady shares. T-Mobile and Xfinity had minor fluctuations. Visible and Eero experienced notable mid-month peaks.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® https://www.att.com

    AT&T Keeps You Connected — Find Great Offers For Your Next Smartphone & Wireless Service. One Place to Manage It All. AT&T® Keeps You Well-Connected with Fast, Reliable Service & the Latest in Technology. Easy Returns.

  2. 2
    $10/Mo. On Our Unlimited Plan - Unlimited Is Just $10/Mo https://www.boostmobile.com

    Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  3. 3
    Mint Mobile Sale Ends Soon - 3-Month Wireless Plan $10/mo https://www.mintmobile.com › plan-sale

    For a limited time, new customers get our 3-month, 5GB data plan for $10/mo. ($30 upfront)

  4. 4
    Total Wireless Deals | One Line For Just $20/mo https://www.totalwireless.com

    Bring Your Own Device For $20/month On The Total Wireless 5G Base Plan. See Terms. Stay Covered With Total Wireless & The Verizon 5G Network. Switch Today And Start Saving.

  5. 5
    Verizon official site | Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan. Price guarantee excludes taxes and fees.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T emphasizes connectivity and technology, while Boost Mobile and Mint Mobile focus on affordability with $10/month plans. Total Wireless highlights flexibility with BYOD options, and Verizon assures value with a price lock guarantee.

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