US Telecommunications Wireless Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.8695886182
46.1304113818
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 12%
Navigational 14%
Seasonal 0%
Local 2%
Problem Solving 5%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 61.5
att.com 10.54
cricketwireless.com 8.07
totalwireless.com 4.92
assurancewireless.com 2.37
mintmobile.com 1.95
t-mobile.com 1.74
visible.com 1.24
fi.google.com 0.8
eero.com 0.67
others 6.2
  • verizon.com - 61.5%
  • att.com - 10.54%
  • cricketwireless.com - 8.07%
  • totalwireless.com - 4.92%
  • assurancewireless.com - 2.37%
  • mintmobile.com - 1.95%
  • t-mobile.com - 1.74%
  • visible.com - 1.24%
  • fi.google.com - 0.8%
  • eero.com - 0.67%
  • others - 6.2%

Copyright © Adthena. All rights reserved.

Verizon dominates with 61.5% click share, overshadowing AT&T’s 10.54%. Cricket Wireless follows at 8.07%, while ‘others’ collectively hold 6.2%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com visible.com cricketwireless.com totalwireless.com tello.com t-mobile.com boostmobile.com ultramobile.com
2026/08/01 41.3% 9.27% 7.56% 4.91% 5.87% 1.78% 1.84% 3.81% 6.3% 1.49%
2026/08/02 45.56% 10.6% 7.24% 4.3% 5.85% 1.16% 1.77% 3.25% 4.26% 0.87%
2026/08/03 48.78% 9.89% 5.95% 3.32% 5.86% 1.73% 1.08% 2.48% 4.9% 1.42%
2026/08/04 37.68% 10.8% 8.65% 3.15% 10.46% 1.89% 1.17% 2.68% 4.17% 1.63%
2026/08/05 40.68% 11.76% 8.54% 3.61% 3.59% 2.2% 2.34% 3.23% 3.35% 1.67%
2026/08/06 46.34% 10.27% 9.41% 4.27% 4.07% 2.43% 3.02% 2.36% 2.54% 1.27%
2026/08/07 46.77% 16.01% 6.76% 4.55% 5.12% 2.19% 2.09% 2.77% 1.71% 0.68%
2026/08/08 62.65% 7.74% 5.87% 4% 2.83% 1.64% 1.44% 2.27% 2.06% 0.43%
2026/08/09 57.54% 14.02% 5.6% 3.63% 4.09% 2.06% 0.92% 2.1% 1.43% 0.2%
2026/08/10 49.23% 13.77% 6.82% 4.92% 5.01% 1.18% 1.1% 2.18% 3.1% 1.07%
2026/08/11 55.51% 11.53% 6.57% 3.93% 3.66% 1.77% 1.71% 2.18% 2.23% 1.31%
2026/08/12 52.52% 12.82% 5.62% 4.58% 4.17% 2.93% 1.44% 2.19% 1.94% 1.01%
2026/08/13 48.46% 15.31% 5.79% 4.37% 3.19% 2.45% 2.3% 3.09% 1.72% 1.83%
2026/08/14 50.73% 13.97% 4.76% 4.24% 3.82% 2.71% 3% 2.67% 1.25% 1.47%
2026/08/15 54.89% 13.48% 4.66% 4.91% 3.69% 1.9% 1.79% 2.86% 1.52% 0.86%
2026/08/16 55.39% 10.18% 5.73% 4.84% 3.04% 2.25% 3.15% 2.34% 2.19% 1.36%
2026/08/17 65.6% 8.59% 4.09% 3.37% 3.55% 1.71% 2.65% 1.73% 1.28% 0.85%
2026/08/18 55.93% 12.91% 4.57% 4.6% 3.44% 2.87% 3.22% 1.75% 1.02% 0.43%
2026/08/19 61.32% 9.8% 4.02% 3.4% 5.33% 3.37% 1.46% 1.21% 2.32% 0.4%
2026/08/20 54.14% 12.45% 4.67% 5.4% 5.17% 2.19% 2.76% 2.06% 0.9% 0.89%
2026/08/21 51.57% 11.84% 4.31% 6.44% 6.11% 3.35% 3.1% 2.12% 0.91% 1.07%
2026/08/22 52.45% 9.33% 6.2% 6.95% 5.15% 2.24% 2.74% 2.02% 1.38% 1.06%
2026/08/23 54.42% 10.56% 5.76% 6.32% 5.41% 2.21% 2.44% 2.03% 1.38% 0.62%
2026/08/24 59.89% 8.64% 5.4% 4.54% 4.86% 2.04% 1.9% 1.51% 1.57% 1.41%
2026/08/25 66.94% 6.69% 3.78% 4.35% 4.53% 1.66% 1.4% 1.5% 0.96% 0.67%
2026/08/26 63.63% 7.54% 4.53% 4.35% 4.24% 1.99% 1.55% 1.46% 0.83% 0.73%
2026/08/27 57.46% 7.52% 4.9% 5.2% 6.02% 2.25% 2.09% 2.34% 1.4% 1.25%
2026/08/28 55.94% 8.13% 5.39% 4.66% 6.08% 2.33% 1.65% 2.2% 1.38% 1.34%
2026/08/29 48.57% 12.74% 5.2% 5.04% 7.12% 2.84% 1.91% 2.58% 1.21% 1.23%
2026/08/30 59.48% 8.65% 4.28% 4.13% 4.56% 2.25% 1.81% 2.37% 1.22% 1.43%
2026/08/31 62.18% 6.59% 5.44% 4.7% 4.41% 1.96% 1.73% 1.44% 1.24% 1.24%
  • verizon.com
  • att.com
  • mintmobile.com
  • visible.com
  • cricketwireless.com
  • totalwireless.com
  • tello.com
  • t-mobile.com
  • boostmobile.com
  • ultramobile.com

Copyright © Adthena. All rights reserved.

Verizon’s spend share peaked mid-month at 65.6%, ending August strong at 62.18%. AT&T fluctuated, closing at 6.59%. Mint Mobile’s share dipped, finishing at 5.44%. Visible and Cricket Wireless saw modest gains, while Total Wireless and Tello remained steady.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 238
2026/08/02 237
2026/08/03 220
2026/08/04 232
2026/08/05 215
2026/08/06 199
2026/08/07 198
2026/08/08 180
2026/08/09 191
2026/08/10 209
2026/08/11 205
2026/08/12 190
2026/08/13 195
2026/08/14 205
2026/08/15 189
2026/08/16 192
2026/08/17 194
2026/08/18 188
2026/08/19 181
2026/08/20 182
2026/08/21 184
2026/08/22 173
2026/08/23 187
2026/08/24 195
2026/08/25 179
2026/08/26 170
2026/08/27 188
2026/08/28 194
2026/08/29 196
2026/08/30 202
2026/08/31 194

Copyright © Adthena. All rights reserved.

August began with 238 advertisers, declining steadily to 194 by month’s end, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 4.96%
cricketwireless.com 0.75%
totalwireless.com 0.45%
visible.com 0.16%
motorola.com 0.08%
boostmobile.com -0.34%
mintmobile.com -0.35%
assurancewireless.com -0.49%
t-mobile.com -0.61%
att.com -3.05%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 4.96% click share increase, while att.com dropped by 3.05%. Cricketwireless.com gained 0.75%, contrasting with t-mobile.com’s 0.61% decline.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com visible.com att.com cricketwireless.com totalwireless.com boostmobile.com assurancewireless.com tello.com samsung.com
2026/08/01 31.12% 11.39% 6.91% 7.18% 5% 2.07% 9.44% 1.96% 3.02% 1.6%
2026/08/02 34.44% 10.88% 6.41% 8.4% 5.06% 1.57% 6.97% 1.07% 2.79% 5.49%
2026/08/03 37.96% 10.27% 5.81% 6.44% 4.97% 2.28% 9.62% 1.2% 1.67% 4.5%
2026/08/04 28.14% 13.9% 3.76% 7.35% 8.58% 2.29% 9.6% 1.43% 1.3% 6.51%
2026/08/05 34.46% 11.58% 4.09% 7.9% 3.07% 2.71% 4.2% 2.04% 3.24% 4.94%
2026/08/06 37.14% 12.8% 4.89% 7.16% 3.55% 2.73% 3.93% 2.18% 5.03% 0.78%
2026/08/07 37.82% 10.44% 7.06% 12.25% 4.13% 2.97% 2.89% 1.72% 4.59% 0%
2026/08/08 57.01% 7.87% 4.19% 5.3% 2.38% 1.97% 3.03% 2.16% 2.04% 1.2%
2026/08/09 48.62% 9.97% 4.07% 11.79% 3.55% 2.66% 2.48% 2.44% 2.04% 0.67%
2026/08/10 41.34% 12.01% 6.21% 10.64% 4.45% 1.6% 4.96% 1.8% 1.46% 0.36%
2026/08/11 46.26% 11.13% 4.57% 9.45% 3.55% 2.59% 4.45% 1.62% 2.04% 0.65%
2026/08/12 46.53% 9.43% 4.8% 10.17% 3.84% 3.56% 2.83% 1.73% 2.02% 0.8%
2026/08/13 41.37% 10.7% 4.62% 12.41% 2.94% 3.51% 2.75% 1.88% 2.57% 0.76%
2026/08/14 44% 7.41% 3.99% 11.53% 3.63% 4.18% 1.98% 1.63% 4.26% 0.28%
2026/08/15 49.12% 8.37% 5.53% 11.59% 3.51% 2.84% 2.31% 1.19% 2.15% 0%
2026/08/16 47.63% 9.69% 4.68% 8.22% 2.75% 3.34% 3.12% 1.79% 4.57% 2.08%
2026/08/17 55.62% 7.74% 3.38% 7.98% 3.61% 2.92% 2.99% 1.28% 3.75% 0.33%
2026/08/18 50.05% 7.29% 3.8% 10.78% 3.43% 4.46% 2.36% 1.22% 3.9% 0%
2026/08/19 54.22% 7.77% 3.52% 8.34% 4.81% 4.88% 3.75% 1.38% 2.47% 0%
2026/08/20 47.91% 7.43% 4.58% 10.9% 4.91% 3.48% 2.16% 1.84% 2.65% 1.2%
2026/08/21 46.91% 7.35% 6.11% 9.87% 5.67% 4.26% 1.12% 1.59% 3.73% 0.22%
2026/08/22 41.17% 12.46% 9.01% 6.87% 4.16% 2.92% 2.85% 2.17% 3.3% 0.21%
2026/08/23 43.43% 13.54% 8.45% 8.31% 4.39% 2.96% 2.87% 1.34% 2.4% 0.63%
2026/08/24 49.68% 11.17% 6.51% 6.77% 3.75% 2.76% 3.51% 1.36% 1.96% 1.5%
2026/08/25 55.76% 9.67% 5.5% 5.57% 4.05% 2.46% 2.64% 1.38% 1.23% 2.78%
2026/08/26 55.69% 9.71% 5.41% 5.88% 3.58% 2.73% 1.76% 1.44% 1.02% 3.4%
2026/08/27 48.69% 9.74% 6.44% 5.92% 5.07% 3.09% 3.01% 1.03% 1.64% 2.38%
2026/08/28 45.92% 11.02% 6.03% 6.12% 6.12% 3.26% 2.81% 1.32% 1.12% 0.62%
2026/08/29 40.49% 11.43% 7.42% 9.91% 6.08% 3.72% 2.23% 1.26% 1.46% 0.4%
2026/08/30 50.24% 8.62% 5.27% 7.27% 4.27% 3.13% 1.91% 1.79% 1.49% 1.82%
2026/08/31 50.9% 11.71% 6.51% 5.25% 3.95% 2.78% 2.15% 1.71% 1.53% 1.27%
  • verizon.com
  • mintmobile.com
  • visible.com
  • att.com
  • cricketwireless.com
  • totalwireless.com
  • boostmobile.com
  • assurancewireless.com
  • tello.com
  • samsung.com

Copyright © Adthena. All rights reserved.

Verizon’s impression share surged mid-month, peaking at 57.01% on August 8, 2026. Mint Mobile fluctuated, ending at 11.71%. Visible and AT&T showed moderate variations, while Samsung’s share was minimal, closing at 1.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® https://www.att.com

    Unlimited Data Available — AT&T® Keeps You Well-Connected with Fast, Reliable Service & the Latest in Technology. Find...

  2. 2
    Mint Mobile - All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customer offer—all plans are $15/mo, even unlimited ($45 upfront min, slows 50GB+)

  3. 3
    No Contracts, No Lock-Ins - Unlimited Data Just $15/mo https://www.tello.com › phone › plans

    Save on your phone bill with our Back to School deal! Unlimited for $15/mo. for 3 months.

  4. 4
    Verizon official site - Check out our latest deals https://www.verizon.com

    Get our best offers on the latest phones, tablets, plans, home internet, and more.

  5. 5
    Visible Wireless - One-line wireless, just $19/mo https://www.visible.com › visible

    Save $6/mo for 12 months with code Save6 new members pay only $19/mo. See terms & save.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T® emphasizes connectivity and cutting-edge technology. Mint Mobile and Tello offer budget-friendly unlimited plans at $15/month, appealing to cost-conscious consumers. Verizon highlights comprehensive deals on devices and services, while Visible Wireless promotes a unique $19/month offer with a savings code.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports