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US Telecommunications Wireless Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
verizon.com 85.37
att.com 4.07
cricketwireless.com 3.08
totalwireless.com 1.55
mintmobile.com 0.91
amazon.com 0.71
boostmobile.com 0.69
assurancewireless.com 0.64
t-mobile.com 0.6
fi.google.com 0.21
others 2.17

Copyright © Adthena. All rights reserved.

Verizon dominates with 85.37% click share, overshadowing AT&T’s 4.07% and Cricket Wireless’s 3.08%. Others collectively hold 2.17%, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verizon.com att.com cricketwireless.com mintmobile.com boostmobile.com t-mobile.com visible.com totalwireless.com amazon.com tello.com
2025/05/01 73.73% 6.09% 2.62% 3.49% 2.99% 1.75% 0.64% 0.84% 0.73% 0.36%
2025/05/02 67.12% 8.11% 5.61% 3.95% 3.63% 1.51% 0.8% 1.48% 0.67% 0.47%
2025/05/03 64.72% 10.07% 5.27% 4.37% 3.28% 1.65% 0.72% 1.71% 0.91% 0.64%
2025/05/04 66.88% 7.15% 5.56% 4.51% 3.47% 1.4% 0.81% 1.99% 0.86% 0.46%
2025/05/05 65.57% 9.4% 5.77% 3.96% 3.07% 1.93% 1% 1.4% 0.61% 0.39%
2025/05/06 65.09% 9.4% 5.67% 4.15% 3.78% 1.61% 0.9% 1.05% 0.74% 0.53%
2025/05/07 63.28% 9.51% 5.29% 4.77% 2.89% 2.12% 0.87% 2.04% 1.08% 0.75%
2025/05/08 62.99% 8.53% 6.01% 5.32% 3.22% 2.13% 0.77% 1.07% 1.12% 0.79%
2025/05/09 67.48% 7.12% 5.67% 4.3% 2.85% 1.77% 0.71% 1.46% 1.12% 0.63%
2025/05/10 63.46% 9.13% 5.9% 5.25% 2.5% 2.56% 0.83% 1.43% 1.41% 0.47%
2025/05/11 65.24% 6.96% 5.85% 5.3% 3.09% 2.27% 0.9% 1.56% 1.2% 0.61%
2025/05/12 63.28% 7.85% 6.94% 5.38% 3.25% 2% 0.95% 1.88% 0.97% 0.6%
2025/05/13 60.86% 8.26% 7.45% 5.8% 3.66% 1.96% 1.05% 1.6% 1.15% 0.48%
2025/05/14 64.26% 8.31% 4.84% 4.78% 3.62% 2.32% 0.96% 2.11% 0.95% 0.61%
2025/05/15 65.28% 7.77% 4.85% 5.43% 3.01% 2.35% 0.81% 1.7% 1.33% 0.43%
2025/05/16 62.22% 10.02% 6.75% 5.46% 3.09% 1.8% 0.94% 1.46% 1.12% 0.55%
2025/05/17 61.32% 11.27% 5.75% 6.51% 2.8% 1.62% 0.81% 1.34% 1.28% 0.64%
2025/05/18 61.87% 9.37% 5.73% 6.5% 3.37% 1.9% 1.19% 1.94% 1.09% 0.57%
2025/05/19 64.33% 8.21% 5.79% 5.19% 3.13% 1.64% 0.96% 1.99% 1.08% 0.53%
2025/05/20 63.69% 9.38% 5.7% 4.78% 3.36% 1.8% 1.12% 1.34% 1.01% 0.73%
2025/05/21 65.74% 10.86% 4.73% 4.46% 2.42% 1.75% 0.83% 1.43% 0.85% 0.71%
2025/05/22 67.74% 10.44% 4.3% 3.55% 2.73% 1.39% 0.74% 1.18% 0.72% 0.54%
2025/05/23 67.46% 10.32% 5.5% 3.32% 2.57% 1.49% 0.68% 1.37% 0.73% 0.39%
2025/05/24 68.03% 10.06% 5.53% 3.82% 2.56% 1.23% 0.64% 1.73% 0.51% 0.36%
2025/05/25 68.69% 11.15% 4.44% 3.55% 2.21% 1.21% 0.64% 1.64% 0.57% 0.49%
2025/05/26 66.85% 11.04% 6% 3.52% 2.48% 1.36% 0.73% 1.36% 0.56% 0.46%
2025/05/27 67.15% 9.34% 6.89% 4.62% 2.73% 1.42% 0.84% 1.09% 0.35% 0.31%
2025/05/28 65.65% 10.39% 7.25% 3.86% 3.06% 1.34% 1.04% 0.72% 0.56% 0.41%
2025/05/29 64.07% 10.6% 5.93% 4.31% 3.33% 1.72% 1.33% 0.88% 0.6% 0.51%
2025/05/30 63.28% 10.57% 7.28% 4.25% 3.76% 1.58% 1.13% 0.74% 0.49% 0.25%
2025/05/31 67.92% 9.83% 5.15% 4.48% 3.2% 1.32% 1.01% 0.96% 0.46% 0.28%

Copyright © Adthena. All rights reserved.

Verizon’s spend share fluctuated, peaking early May, then stabilizing. AT&T saw a steady rise, while Cricket Wireless experienced ups and downs. Mint Mobile and Boost Mobile showed minor variations. T-Mobile, Visible, Total Wireless, Amazon, and Tello maintained low shares.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 284
2025/05/02 286
2025/05/03 290
2025/05/04 275
2025/05/05 287
2025/05/06 304
2025/05/07 310
2025/05/08 317
2025/05/09 294
2025/05/10 289
2025/05/11 302
2025/05/12 321
2025/05/13 324
2025/05/14 320
2025/05/15 312
2025/05/16 301
2025/05/17 295
2025/05/18 300
2025/05/19 332
2025/05/20 322
2025/05/21 307
2025/05/22 327
2025/05/23 303
2025/05/24 276
2025/05/25 286
2025/05/26 288
2025/05/27 278
2025/05/28 286
2025/05/29 286
2025/05/30 268
2025/05/31 280

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers fluctuated, peaking at 332 on May 19. The month concluded with 280 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
att.com 0.68%
verizon.com 0.58%
wilsonamplifiers.com 0.05%
visible.com 0.03%
firstnet.com 0.03%
eero.com -0.12%
mintmobile.com -0.14%
totalwireless.com -0.22%
cricketwireless.com -0.27%
amazon.com -0.3%

Copyright © Adthena. All rights reserved.

Verizon and AT&T surged in click share, gaining 0.58 and 0.68 respectively, while Amazon and Cricket Wireless saw declines of -0.3 and -0.27.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date verizon.com mintmobile.com boostmobile.com att.com cricketwireless.com amazon.com visible.com totalwireless.com t-mobile.com assurancewireless.com
2025/05/01 75.95% 4.13% 4.84% 3.17% 1.41% 1.78% 0.34% 1.18% 0.95% 0.65%
2025/05/02 74.22% 4.04% 5.33% 3.43% 2.49% 1.68% 0.5% 1.67% 0.8% 0.62%
2025/05/03 74.4% 4.38% 4.45% 3.57% 2.02% 2.17% 0.45% 1.71% 0.71% 0.59%
2025/05/04 74.36% 4.86% 4.25% 2.65% 2.2% 2.17% 0.46% 1.9% 0.74% 0.56%
2025/05/05 75.16% 4.26% 3.95% 3.56% 2.47% 1.47% 0.58% 1.41% 0.97% 0.5%
2025/05/06 73.88% 4.37% 4.81% 3.81% 2.37% 1.84% 0.54% 0.99% 0.91% 0.47%
2025/05/07 73.59% 4.92% 3.32% 3.62% 1.86% 2.64% 0.5% 1.95% 0.99% 0.48%
2025/05/08 71.64% 5.8% 4.16% 3.48% 2.42% 2.57% 0.44% 1.12% 1.05% 0.54%
2025/05/09 76.08% 4.34% 3.29% 2.76% 2.16% 2.62% 0.42% 1.5% 0.8% 0.63%
2025/05/10 73.98% 5.31% 2.84% 3.2% 2.45% 3.01% 0.54% 1.51% 0.98% 0.49%
2025/05/11 72.4% 5.66% 3.94% 2.83% 2.42% 2.83% 0.53% 1.68% 1.19% 0.46%
2025/05/12 72.23% 5.98% 4.1% 3.02% 2.79% 2.35% 0.6% 1.9% 0.99% 0.49%
2025/05/13 69.63% 6.13% 4.66% 3.24% 3.22% 3.08% 0.68% 1.79% 0.97% 0.53%
2025/05/14 72.9% 5.06% 4.31% 3.11% 2.11% 2.22% 0.62% 2.12% 1.12% 0.63%
2025/05/15 73.54% 5.57% 3.68% 2.92% 1.58% 3.27% 0.49% 1.75% 1.25% 0.55%
2025/05/16 71.83% 5.92% 4.1% 3.86% 2.57% 2.82% 0.56% 1.63% 0.86% 0.61%
2025/05/17 71.59% 7.1% 3.46% 4.13% 2.18% 3.29% 0.47% 1.33% 0.79% 0.37%
2025/05/18 71% 7.01% 4.13% 3.5% 2.06% 2.84% 0.73% 1.92% 0.9% 0.54%
2025/05/19 72.21% 5.55% 4.3% 3.07% 2.02% 2.57% 0.64% 1.98% 0.96% 0.52%
2025/05/20 73.1% 4.67% 4.15% 3.6% 2.07% 2.62% 0.63% 1.31% 0.93% 0.53%
2025/05/21 75.08% 4.5% 3.32% 4.09% 1.74% 2.21% 0.57% 1.55% 0.96% 0.52%
2025/05/22 77.45% 3.55% 3.88% 3.9% 1.35% 1.53% 0.44% 1.2% 0.67% 0.45%
2025/05/23 76.26% 3.45% 3.75% 3.86% 2.19% 1.98% 0.46% 1.39% 0.74% 0.45%
2025/05/24 76.94% 4.21% 3.57% 3.87% 1.96% 1.32% 0.49% 1.54% 0.61% 0.42%
2025/05/25 78.06% 3.64% 3.07% 4.32% 1.4% 1.34% 0.48% 1.54% 0.7% 0.53%
2025/05/26 76.32% 3.84% 3.33% 4.31% 2.21% 1.33% 0.54% 1.21% 0.72% 0.53%
2025/05/27 75.96% 5.11% 3.88% 3.56% 2.86% 0.96% 1.04% 1.17% 0.71% 0.35%
2025/05/28 74% 4.23% 4.56% 4.24% 3.19% 1.62% 0.97% 0.76% 0.74% 0.54%
2025/05/29 73.77% 4.9% 4.3% 4.17% 2.11% 1.45% 1.17% 0.98% 0.96% 0.61%
2025/05/30 72.78% 5.26% 5.28% 4.32% 2.7% 0.97% 1.16% 0.67% 0.83% 0.52%
2025/05/31 75.37% 5.6% 4.33% 3.9% 1.9% 1.23% 1.01% 0.87% 0.67% 0.44%

Copyright © Adthena. All rights reserved.

Verizon led May 2025 with fluctuating impressions, peaking mid-month. Mint Mobile saw a mid-month rise, then declined. Boost Mobile and AT&T showed steady growth. Cricket Wireless and Amazon had varied trends. Visible, Total Wireless, T-Mobile, and Assurance Wireless maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AT&T® Official Site https://www.att.com

    Plans & Services, Made For You — Whether You Need a Device, Fast Internet or Wireless, AT&T Delivers The Latest & Greatest.

  2. 2
    $15/mo On Our Unlimited Plan - Unlimited Is Just $15/mo https://www.boostmobile.com

    Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance

  3. 3
    Cricket Wireless® https://www.cricketwireless.com

    Cricket Wireless — Choose From Great Cell Phone Plans To Get the Most Out Of Your Phone. Learn More Today! Great...

  4. 4
    Switch to Mint Mobile https://www.mintmobile.com

    Easy. Online. $15/month. Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).

  5. 5
    Verizon official site | Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T, Boost Mobile, Cricket Wireless, Mint Mobile, and Verizon are making waves with their unique propositions. AT&T emphasizes comprehensive services, while Boost Mobile and Mint Mobile attract budget-conscious users with $15/month unlimited plans. Cricket Wireless highlights versatile plans, and Verizon assures value with a 3-year price lock.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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