US Telecommunications Wireless Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.2359581236
54.7640418764
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 12%
Navigational 14%
Seasonal 0%
Local 2%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 54.3
att.com 11
cricketwireless.com 8.38
totalwireless.com 4.99
t-mobile.com 2.68
mintmobile.com 2.45
assurancewireless.com 2.27
boostmobile.com 2.08
visible.com 1.6
eero.com 1.09
others 9.16
  • verizon.com - 54.3%
  • att.com - 11%
  • cricketwireless.com - 8.38%
  • totalwireless.com - 4.99%
  • t-mobile.com - 2.68%
  • mintmobile.com - 2.45%
  • assurancewireless.com - 2.27%
  • boostmobile.com - 2.08%
  • visible.com - 1.6%
  • eero.com - 1.09%
  • others - 9.16%

Copyright © Adthena. All rights reserved.

Verizon dominates with 54.3% click share, followed by AT&T at 11%. Others collectively hold 9.16%, while Cricket Wireless captures 8.38%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com cricketwireless.com boostmobile.com samsung.com visible.com totalwireless.com t-mobile.com spectrum.com
2026/07/01 38.41% 9.4% 9.88% 5.34% 5.48% 0% 4.9% 1.42% 4.68% 3.31%
2026/07/02 35.89% 9.23% 9.68% 6.27% 5.81% 0% 5.39% 2.16% 3.8% 1.93%
2026/07/03 45% 9.01% 7.93% 5.15% 4.46% 0% 4.37% 2.13% 3.73% 2.1%
2026/07/04 42.23% 8.89% 7.88% 4.54% 5.61% 0% 5.66% 1.45% 3.74% 2.61%
2026/07/05 47.42% 8.03% 6.89% 4.51% 4.44% 0% 5.4% 1.31% 3.6% 2.32%
2026/07/06 39.01% 7.5% 6.75% 3.88% 7.98% 0% 5.65% 1.36% 4.11% 2.06%
2026/07/07 38.55% 9.86% 7.68% 5.1% 7.19% 0% 5.33% 1.98% 4.49% 2.07%
2026/07/08 44.22% 9.58% 5.61% 3.52% 6.66% 0.01% 5.23% 1.75% 3.76% 1.98%
2026/07/09 51.61% 6.86% 5.75% 4.34% 6.33% 0.02% 3.48% 1.36% 3.49% 1.41%
2026/07/10 48.62% 8.45% 6.29% 3.42% 5.04% 0% 4.18% 2.21% 4.17% 1.54%
2026/07/11 51.24% 7.03% 6.19% 3.47% 5.38% 0% 4.03% 2.43% 3.24% 1.73%
2026/07/12 48.87% 7.16% 6.92% 3.69% 5.51% 0% 4.71% 1.95% 2.7% 2.31%
2026/07/13 46.39% 8.98% 6.51% 4.99% 5.86% 0% 5.1% 1.41% 3.44% 2.31%
2026/07/14 46.98% 9.86% 5.06% 3.82% 5.82% 0% 5.52% 1.93% 2.96% 1.86%
2026/07/15 43.04% 10.88% 6.31% 4.56% 7.32% 0% 5.25% 3.15% 3.15% 1.3%
2026/07/16 49.84% 9.06% 6.4% 3.94% 6.94% 0% 4.17% 1.9% 4.3% 1.13%
2026/07/17 48.26% 8.82% 5.46% 5.08% 6.6% 0% 4.56% 2.04% 3.61% 1.41%
2026/07/18 55.93% 8.36% 5.89% 4.31% 4.24% 0% 2.99% 1.27% 3.45% 1.48%
2026/07/19 55.12% 7.87% 6.88% 2% 4.82% 0.36% 3.18% 1.53% 3.45% 1.3%
2026/07/20 52.75% 10.39% 5.59% 4.16% 4.71% 0% 3.53% 1.5% 3.52% 1.14%
2026/07/21 46.94% 9.85% 5.05% 3.81% 5.82% 0% 5.52% 1.93% 2.96% 1.85%
2026/07/22 46.01% 10.35% 6.76% 4.51% 4.69% 0.19% 3.95% 2.08% 3.75% 1.26%
2026/07/23 45.86% 9.59% 7.11% 3.92% 5.05% 0% 3.19% 1.55% 3.34% 1.4%
2026/07/24 47.54% 10.17% 6.29% 3.44% 4.7% 1.71% 3.82% 2.53% 2.31% 1.25%
2026/07/25 42.11% 8.57% 7.42% 3.94% 6.08% 6.39% 4.28% 1.68% 2.96% 1.61%
2026/07/26 42.66% 9.84% 6.55% 2.87% 4.69% 8.89% 3.44% 1.29% 2.72% 1.58%
2026/07/27 43.82% 9.25% 5.78% 3.94% 4.63% 7.84% 3.33% 1.25% 2.62% 1.03%
2026/07/28 47.87% 7.98% 7.89% 3.8% 5.87% 2.83% 4.01% 1.91% 2.87% 1.69%
2026/07/29 47.22% 9.31% 7.44% 4.76% 5.6% 2.29% 4.45% 1.42% 2.84% 1.39%
2026/07/30 45.26% 9.91% 7.66% 4.53% 5.99% 3.43% 4.03% 1.66% 2.56% 1.43%
2026/07/31 44.05% 9.46% 7.37% 5.04% 4.91% 4.73% 3.79% 3.64% 2.02% 1.08%
  • verizon.com
  • att.com
  • mintmobile.com
  • cricketwireless.com
  • boostmobile.com
  • samsung.com
  • visible.com
  • totalwireless.com
  • t-mobile.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

Verizon dominated July with a peak spend share of 55.93% on the 18th. AT&T and Mint Mobile followed, showing fluctuations but maintaining presence. Samsung surged late, reaching 8.89% on the 26th.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 228
2026/07/02 230
2026/07/03 230
2026/07/04 225
2026/07/05 231
2026/07/06 242
2026/07/07 226
2026/07/08 223
2026/07/09 222
2026/07/10 236
2026/07/11 223
2026/07/12 230
2026/07/13 233
2026/07/14 217
2026/07/15 227
2026/07/16 224
2026/07/17 213
2026/07/18 219
2026/07/19 207
2026/07/20 212
2026/07/21 217
2026/07/22 253
2026/07/23 251
2026/07/24 242
2026/07/25 251
2026/07/26 257
2026/07/27 243
2026/07/28 247
2026/07/29 236
2026/07/30 238
2026/07/31 220

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 257 on July 26. The month concluded with a decrease to 220, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
samsung.com 1.38%
att.com 1.28%
eero.com 0.45%
assurancewireless.com 0.41%
mintmobile.com 0.21%
amazon.com -0.33%
visible.com -0.35%
t-mobile.com -0.49%
cricketwireless.com -0.49%
verizon.com -0.9%

Copyright © Adthena. All rights reserved.

Samsung.com and att.com surged in click share, gaining 1.38 and 1.28, respectively. Meanwhile, verizon.com saw a decline of -0.9.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com att.com boostmobile.com samsung.com visible.com totalwireless.com cricketwireless.com t-mobile.com eero.com
2026/07/01 29.07% 15.26% 8.13% 8.02% 0% 6.05% 1.8% 4.79% 3.09% 0.61%
2026/07/02 25.34% 14.75% 7.7% 8.97% 0% 6.45% 2.95% 6.03% 2.7% 3.22%
2026/07/03 31.94% 13% 8.05% 7.77% 0% 6.3% 2.76% 4.78% 2.61% 0.78%
2026/07/04 27.79% 13.67% 7.49% 8.9% 0% 7.84% 1.93% 4.68% 2.37% 2.32%
2026/07/05 34.69% 11.46% 7.67% 7.03% 0% 7.15% 1.81% 4.54% 2.65% 1.19%
2026/07/06 27.27% 9.9% 5.62% 14.01% 0% 8.28% 1.76% 3.86% 2.86% 1.29%
2026/07/07 30.37% 12.08% 8.42% 10.73% 0% 6.27% 2.73% 5.12% 2.79% 0.4%
2026/07/08 34.31% 8.74% 8.42% 10.25% 0.01% 7.14% 2.16% 3.48% 2.91% 1.02%
2026/07/09 37.48% 10.24% 5.82% 11.31% 0.03% 4.2% 1.94% 4.02% 2.6% 2.42%
2026/07/10 35.91% 11.22% 7.52% 9.1% 0.01% 7.02% 2.71% 3.06% 2.96% 1.17%
2026/07/11 35.07% 12.04% 6.56% 10.17% 0% 5.79% 3.34% 3.27% 2.38% 1.78%
2026/07/12 34.39% 12.39% 6.41% 9.93% 0% 6.82% 2.4% 3.37% 2.12% 1.91%
2026/07/13 33.41% 11.13% 8.03% 10.54% 0% 8.12% 1.95% 4.75% 2.51% 1.01%
2026/07/14 32.4% 8.39% 8.84% 12.4% 0% 8.28% 2.75% 3.99% 2.69% 1.44%
2026/07/15 31.52% 10.49% 8.94% 12.98% 0% 7.22% 4.33% 4.71% 1.99% 1.05%
2026/07/16 38.06% 10.68% 7.91% 12.86% 0% 5.65% 2.42% 4.02% 2.75% 1.55%
2026/07/17 35.43% 9.75% 7.45% 12.94% 0% 7.19% 2.62% 5.1% 2.37% 1.37%
2026/07/18 40.92% 11.47% 7.35% 8.25% 0% 4.87% 1.92% 4.31% 2.82% 1.78%
2026/07/19 41.03% 12.56% 6.47% 9.47% 0.82% 3.68% 2.18% 1.96% 2.22% 5%
2026/07/20 38.65% 9.48% 9.23% 9.75% 0% 6.21% 2.14% 4.44% 2.66% 3.36%
2026/07/21 32.4% 8.39% 8.84% 12.4% 0% 8.28% 2.75% 3.99% 2.69% 1.44%
2026/07/22 33.26% 11.39% 9.05% 7.26% 0.44% 5.34% 2.7% 4.15% 2.67% 4.64%
2026/07/23 30.92% 12.98% 8.84% 9.44% 0% 4.33% 2.04% 3.87% 2.23% 6.25%
2026/07/24 33.91% 10.62% 9.32% 7.78% 2.98% 6.01% 3.4% 3.38% 1.53% 1.96%
2026/07/25 27.41% 11.29% 7.36% 9.68% 10.32% 6.14% 2.11% 3.32% 2.07% 1.57%
2026/07/26 27.13% 10.95% 8.5% 7.55% 14.16% 4.67% 1.69% 2.64% 1.83% 2.15%
2026/07/27 25.98% 9.19% 8.86% 8.71% 12.57% 5.02% 1.49% 4.02% 1.81% 2.07%
2026/07/28 36.83% 12.69% 6.4% 9.76% 4.62% 5.61% 2.44% 3.57% 2.06% 0.77%
2026/07/29 32.51% 12.65% 8.38% 10.11% 3.66% 7.62% 1.86% 5.03% 1.85% 1.02%
2026/07/30 29.58% 13.13% 8.78% 10.09% 5.49% 5.7% 2.1% 4.35% 1.94% 1.82%
2026/07/31 30.87% 9.66% 8.5% 8.32% 7.48% 5.44% 5.26% 4.94% 1.53% 1.51%
  • verizon.com
  • mintmobile.com
  • att.com
  • boostmobile.com
  • samsung.com
  • visible.com
  • totalwireless.com
  • cricketwireless.com
  • t-mobile.com
  • eero.com

Copyright © Adthena. All rights reserved.

Verizon led July with fluctuating impressions, peaking mid-month. Mint Mobile saw a decline, while Boost Mobile surged early. Samsung’s presence grew late, and Eero spiked mid-month. The month ended with Verizon maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    $10/Mo. On Our Unlimited Plan - No Trade-In Required To Start https://www.boostmobile.com

    Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  2. 2
    Cricket Wireless® https://www.cricketwireless.com

    Your way at Cricket Wireless® — Don't miss out on Cricket Wireless® deals for phones and plans. Switch today and save big.

  3. 3
    Mint Mobile - All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customer offer—all plans are $15/mo, even unlimited ($45 upfront min, slows 50GB+)

  4. 4
    Verizon official site - Get our best offers https://www.verizon.com

    Get our best offers on the latest phones, tablets, plans, home internet, and more. Plus, shop, manage, and save on the subscriptions...

  5. 5
    Visible Wireless - One-line wireless, just $25/mo - Unlimited 5G plans https://www.visible.com › visible

    Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms. Your phone & number are welcome here. Bring your own device & switch today.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, Boost Mobile’s $10/month unlimited plan stands out with its no trade-in requirement, enticing budget-conscious users. Cricket Wireless emphasizes flexibility and savings, urging customers to switch for better deals. Mint Mobile offers a compelling $15/month unlimited plan for new customers, highlighting affordability. Verizon showcases a comprehensive range of offers on devices and plans, appealing to tech enthusiasts. Visible Wireless promotes simplicity with a $25/month unlimited 5G plan, inviting users to bring their own devices. Each ad uniquely targets diverse consumer needs, from cost-saving to comprehensive service offerings.

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