US Telecommunications Wireless Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.1785844692
32.8214155308
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 12%
Navigational 18%
Seasonal 0%
Local 2%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 63.52
att.com 11.3
cricketwireless.com 7.75
totalwireless.com 3.55
mintmobile.com 2.1
assurancewireless.com 1.88
t-mobile.com 1.4
visible.com 1.35
boostmobile.com 0.62
eero.com 0.53
others 6
  • verizon.com - 63.52%
  • att.com - 11.3%
  • cricketwireless.com - 7.75%
  • totalwireless.com - 3.55%
  • mintmobile.com - 2.1%
  • assurancewireless.com - 1.88%
  • t-mobile.com - 1.4%
  • visible.com - 1.35%
  • boostmobile.com - 0.62%
  • eero.com - 0.53%
  • others - 6%

Copyright © Adthena. All rights reserved.

Verizon dominates with 63.52% click share, followed by AT&T at 11.3%. Cricket Wireless holds 7.75%, while ‘others’ collectively capture 6%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com cricketwireless.com mintmobile.com t-mobile.com visible.com boostmobile.com tello.com totalwireless.com consumercellular.com
2026/09/01 52.63% 10.41% 5.56% 7% 2.14% 6.42% 1.22% 2.08% 1.81% 0.4%
2026/09/02 59.95% 8.52% 3.54% 5.67% 1.67% 4.32% 1.45% 1.52% 2.19% 0.47%
2026/09/03 58.36% 9.1% 4.56% 4.91% 1.68% 4.38% 1.42% 1.87% 1.11% 0.83%
2026/09/04 55.08% 11.45% 4.28% 5.47% 1.87% 3.8% 1.58% 1.76% 2.28% 0.66%
2026/09/05 53.05% 10.74% 4.67% 6.66% 1.89% 3.33% 1.73% 1.81% 1.76% 1.04%
2026/09/06 52.36% 12.16% 3.77% 7.42% 1.58% 2.55% 2.11% 1.55% 1.56% 0.91%
2026/09/07 53.99% 10.95% 4.21% 7.4% 1.65% 2.79% 2.39% 0.95% 1.2% 1.18%
2026/09/08 52.82% 11.7% 3.83% 7.64% 2.02% 3.81% 2.37% 1.56% 0.95% 1.11%
2026/09/09 52.29% 11.25% 4.2% 4.88% 2.22% 4.12% 2.87% 1.84% 1.25% 1.27%
2026/09/10 41.15% 15.84% 3.92% 6.25% 2.53% 4.17% 2.91% 2.05% 1.39% 1.54%
2026/09/11 43.3% 15.55% 4.34% 6.13% 2.35% 4.09% 2.87% 2.32% 1.36% 1.35%
2026/09/12 40.96% 17.57% 4.03% 6.79% 2.49% 4.6% 2.56% 2.4% 1.82% 1.28%
2026/09/13 50.69% 14.17% 4.47% 5.45% 1.64% 4.37% 1.81% 1.8% 1.96% 1.33%
2026/09/14 49.95% 14.63% 3.48% 6.02% 2.13% 4.61% 1.85% 2.15% 1.32% 1.34%
2026/09/15 42.5% 15.43% 5.63% 6.96% 2.27% 4.87% 2.84% 2.06% 2.03% 1.16%
2026/09/16 43.3% 14.66% 4.09% 7.18% 2.11% 5.31% 3.04% 2.09% 1.7% 1.32%
2026/09/17 43.42% 15.34% 4.31% 6.27% 1.66% 5.88% 3.06% 2.06% 1.56% 2.04%
2026/09/18 47.43% 13.8% 3.97% 5.96% 1.66% 6.52% 2.94% 1.95% 1.53% 1.35%
2026/09/19 57.38% 10.52% 4.58% 5.28% 1.54% 5.55% 2.53% 1.39% 1.35% 0.74%
2026/09/20 51.02% 12.61% 3.7% 6.66% 1.61% 6.59% 2.45% 1.4% 1.82% 0.88%
2026/09/21 47.44% 12.26% 5.48% 7.28% 2.32% 7.34% 2.83% 1.55% 1.85% 0.67%
2026/09/22 45.73% 12.89% 4.79% 7.96% 2.3% 7.28% 3.13% 1.56% 1.93% 0.87%
2026/09/23 43.4% 13.32% 5.57% 8.19% 1.86% 8.46% 2.97% 2.3% 2.09% 0.74%
2026/09/24 43.62% 14.77% 4.52% 7.84% 2.14% 7.27% 3.01% 2.13% 1.36% 1.5%
2026/09/25 44.24% 14.08% 6.23% 7.23% 2.46% 6.78% 2.85% 2.08% 2.53% 0.87%
2026/09/26 40.44% 15.1% 7.37% 8.14% 2.68% 7.51% 2.86% 2.03% 1.65% 1.16%
2026/09/27 53.45% 11.54% 5.04% 6.91% 1.98% 5.79% 1.98% 1.71% 1.82% 1%
2026/09/28 48.61% 11.54% 6.97% 7.14% 1.68% 7.1% 2.13% 1.92% 1.44% 1.12%
2026/09/29 50.03% 12% 5.83% 6.41% 1.63% 5.78% 2.37% 2.22% 1.4% 1.16%
2026/09/30 66.57% 8.61% 4.4% 3.75% 2.03% 2.02% 1.82% 1.06% 0.99% 0.47%
  • verizon.com
  • att.com
  • cricketwireless.com
  • mintmobile.com
  • t-mobile.com
  • visible.com
  • boostmobile.com
  • tello.com
  • totalwireless.com
  • consumercellular.com

Copyright © Adthena. All rights reserved.

Verizon’s PPC spend share fluctuated, peaking at 66.57% on September 30. AT&T’s share varied, ending at 8.61%. Cricket Wireless and Mint Mobile showed moderate changes, while Visible’s share dropped to 2.02%.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 195
2026/09/02 218
2026/09/03 224
2026/09/04 229
2026/09/05 236
2026/09/06 235
2026/09/07 240
2026/09/08 230
2026/09/09 234
2026/09/10 241
2026/09/11 226
2026/09/12 235
2026/09/13 232
2026/09/14 215
2026/09/15 227
2026/09/16 235
2026/09/17 238
2026/09/18 225
2026/09/19 230
2026/09/20 223
2026/09/21 227
2026/09/22 215
2026/09/23 224
2026/09/24 218
2026/09/25 222
2026/09/26 207
2026/09/27 206
2026/09/28 219
2026/09/29 217
2026/09/30 219

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 195 and peaking at 241 mid-month. The month concluded with a slight decline, ending at 219.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cricketwireless.com 1.18%
verizon.com 1.01%
visible.com 0.52%
mintmobile.com 0.13%
boostmobile.com 0.07%
assurancewireless.com -0.13%
fi.google.com -0.14%
eero.com -0.19%
amazon.com -0.33%
att.com -1.26%

Copyright © Adthena. All rights reserved.

Cricket Wireless and Verizon surged in click share, while AT&T and Amazon experienced notable declines.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com att.com cricketwireless.com boostmobile.com visible.com totalwireless.com assurancewireless.com ultramobile.com tello.com
2026/09/01 47.52% 14.32% 7.47% 4.75% 2.35% 6.18% 2.3% 1.27% 0.95% 1.66%
2026/09/02 50.72% 11.9% 6.38% 3.39% 3.01% 4.71% 2.98% 1.34% 0.69% 1.5%
2026/09/03 50.32% 9.68% 6.58% 4.38% 2.54% 5.19% 1.49% 1.39% 0.87% 1.81%
2026/09/04 47.92% 10.72% 8.44% 4.02% 2.77% 5.27% 3.13% 1.26% 0.94% 1.36%
2026/09/05 45.29% 13.65% 8.02% 4.16% 2% 4.43% 2.45% 1.16% 1.06% 1.88%
2026/09/06 47.47% 13.34% 8.63% 3.23% 3.03% 3.55% 2.11% 0.96% 0.85% 1.26%
2026/09/07 47.54% 14.04% 7.6% 3.53% 3.1% 4.12% 1.59% 0.75% 1% 0.68%
2026/09/08 46.24% 14.71% 8.47% 3.36% 3.25% 6.18% 1.23% 0.98% 0.77% 1.19%
2026/09/09 48.81% 8.16% 7.89% 3.89% 3.81% 6.28% 1.62% 1.13% 1.02% 1.34%
2026/09/10 38.33% 9.75% 11.35% 3.99% 3.04% 5.69% 1.71% 1.72% 1.02% 1.9%
2026/09/11 38.6% 9.61% 11.64% 3.94% 3.72% 6.12% 1.81% 1.27% 0.77% 2%
2026/09/12 36.53% 11.28% 13.09% 3.57% 3.57% 5.99% 2.37% 1.52% 1.08% 1.75%
2026/09/13 46.04% 9.59% 11.39% 4.29% 2.19% 6.37% 2.76% 1.14% 0.66% 1.31%
2026/09/14 45.6% 10.75% 11.13% 3.28% 2.98% 5.31% 1.65% 1.25% 0.98% 1.84%
2026/09/15 40.84% 10.31% 10.78% 5.04% 4.66% 5.44% 2.64% 1.29% 0.93% 1.72%
2026/09/16 41.03% 10.93% 10.23% 3.74% 4.05% 5.49% 2.33% 1.41% 1.22% 1.77%
2026/09/17 41.39% 9.3% 11.15% 3.97% 4.06% 6.54% 1.98% 1.79% 1.46% 1.52%
2026/09/18 44.29% 10.16% 9.73% 3.67% 3.89% 8.44% 1.92% 1.39% 0.73% 1.37%
2026/09/19 52.56% 8.78% 7.37% 3.98% 3.31% 7.38% 1.6% 1.12% 0.77% 0.93%
2026/09/20 46.31% 10.77% 8.88% 3.23% 3.08% 8.49% 2.09% 0.81% 1.36% 1.17%
2026/09/21 42.84% 11.68% 8.09% 4.65% 3.77% 10.14% 2.25% 1.37% 0.91% 1.56%
2026/09/22 40.67% 13.13% 8.55% 3.94% 3.82% 9.38% 2.42% 1.17% 1.28% 1.35%
2026/09/23 38.01% 13.35% 8.67% 4.6% 3.91% 11.5% 2.53% 1.31% 1.72% 1.97%
2026/09/24 37.85% 13.37% 9.61% 4.02% 4.36% 11.29% 1.67% 1.02% 2.45% 1.43%
2026/09/25 38.77% 11.99% 9.44% 5.63% 4.64% 9.21% 3.16% 1.05% 1.69% 1.95%
2026/09/26 34.09% 13.67% 10.24% 6.54% 4.16% 10.95% 2.04% 1.54% 1.8% 1.62%
2026/09/27 48% 11.99% 7.83% 4.65% 3.09% 8.18% 2.38% 1.26% 0.9% 1.09%
2026/09/28 42.08% 11.43% 7.91% 6.51% 3.59% 10.36% 1.83% 1.25% 1.52% 1.49%
2026/09/29 46.33% 10.58% 8.15% 5.08% 3.74% 7.18% 1.8% 1.2% 2.01% 2.14%
2026/09/30 61.8% 8.04% 5.83% 4.35% 3.53% 2.52% 1.28% 1.06% 1.03% 0.96%
  • verizon.com
  • mintmobile.com
  • att.com
  • cricketwireless.com
  • boostmobile.com
  • visible.com
  • totalwireless.com
  • assurancewireless.com
  • ultramobile.com
  • tello.com

Copyright © Adthena. All rights reserved.

Verizon’s impression share fluctuated, peaking at 61.80% on September 30. Mint Mobile’s share declined, ending at 8.04%. AT&T saw a dip, closing at 5.83%. Cricket Wireless and Boost Mobile showed minor variations. Visible’s share dropped sharply to 2.52% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® https://www.att.com

    AT&T Keeps You Connected — AT&T® Keeps You Well-Connected with Fast, Reliable Service & the Latest in Technology. Explore...

  2. 2
    No Trade-In Required To Start - $10/Mo. On Our Unlimited Plan https://www.boostmobile.com

    Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  3. 3
    Mint Mobile | All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customer offer—all plans are $15/mo, even unlimited ($45 upfront min, slows 50GB+)

  4. 4
    Verizon official site | Check out our latest deals https://www.verizon.com

    Get our best offers on the latest phones, tablets, plans, home internet, and more. Plus, shop, manage, and save on the subscriptions and accessories you love. Learn more.

  5. 5
    Visible Wireless - One-line wireless, just $19/mo https://www.visible.com

    Save $6/mo for 12 months with code Save6 new members pay only $19/mo. See terms & save.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T, Boost Mobile, Mint Mobile, Verizon, and Visible Wireless are leading the charge with compelling PPC ads. AT&T emphasizes connectivity and cutting-edge technology, while Boost Mobile and Mint Mobile attract budget-conscious consumers with affordable unlimited plans. Verizon highlights comprehensive deals on devices and services, and Visible Wireless offers a simple, cost-effective plan with promotional savings.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports