US Telecommunications Wireless Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.5548119389
57.4451880611
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 13%
Navigational 11%
Seasonal 0%
Local 2%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 41.75
att.com 13.18
cricketwireless.com 9.88
mintmobile.com 5.25
totalwireless.com 4.17
t-mobile.com 3.9
assurancewireless.com 2.6
visible.com 2.13
boostmobile.com 1.77
eero.com 1.68
others 13.69
  • verizon.com - 41.75%
  • att.com - 13.18%
  • cricketwireless.com - 9.88%
  • mintmobile.com - 5.25%
  • totalwireless.com - 4.17%
  • t-mobile.com - 3.9%
  • assurancewireless.com - 2.6%
  • visible.com - 2.13%
  • boostmobile.com - 1.77%
  • eero.com - 1.68%
  • others - 13.69%

Copyright © Adthena. All rights reserved.

Verizon dominates with 41.75% click share, followed by AT&T at 13.18%. Others collectively hold 13.69%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com cricketwireless.com visible.com t-mobile.com boostmobile.com tello.com consumercellular.com eero.com
2026/06/01 24.75% 10.71% 9.95% 5.23% 5.83% 5.85% 6.06% 2.34% 1.39% 2.78%
2026/06/02 25.99% 10.23% 11.67% 5.28% 4.77% 5.74% 4.53% 2.06% 1.33% 3.25%
2026/06/03 21.23% 9.74% 10.1% 5.88% 6.19% 5.29% 6.57% 2.94% 2.16% 3.02%
2026/06/04 23.07% 11.43% 10.9% 6.72% 4.26% 5.83% 6.35% 2.7% 2.45% 1.86%
2026/06/05 24.62% 9.11% 13.73% 6.33% 3.65% 4.7% 4.28% 2.86% 2.06% 1.97%
2026/06/06 23.47% 10.2% 15.02% 5.92% 4.46% 5.14% 4% 3.12% 2.62% 1.57%
2026/06/07 23% 9.27% 14.05% 6.81% 4.26% 5.82% 4% 2.72% 2.39% 3.25%
2026/06/08 24.26% 10.96% 12.14% 6.88% 4.74% 6.28% 4.29% 1.99% 1.19% 2.26%
2026/06/09 23.18% 9.28% 12.74% 6.25% 4.01% 5.91% 4.53% 3.46% 2.36% 3.15%
2026/06/10 22.42% 11.57% 11.9% 3.62% 4.03% 6.41% 6.4% 2.79% 2.84% 1.99%
2026/06/11 24.11% 10.23% 14.09% 4.98% 4.11% 5.17% 4.27% 2.86% 2.53% 2.37%
2026/06/12 22.78% 10.53% 14.6% 6% 5.14% 4.49% 4.2% 2.97% 2.86% 2%
2026/06/13 23.77% 10.54% 13.9% 5.11% 4.27% 4.93% 3.81% 2.79% 2.38% 3.81%
2026/06/14 28.42% 10.06% 12.38% 5.2% 6.1% 5.3% 3.2% 2.05% 1.75% 2.34%
2026/06/15 23.84% 10.93% 14.13% 4.01% 2.43% 5.73% 4.12% 3.21% 2.21% 3.39%
2026/06/16 24.78% 9.64% 14.4% 6.39% 2.92% 5.43% 4.14% 2.81% 1.86% 2.41%
2026/06/17 25.5% 11.21% 13.68% 4.62% 4.73% 5.29% 3.76% 2.56% 3.1% 2.57%
2026/06/18 26.08% 11.59% 13.02% 3.92% 3.85% 5.62% 3.29% 2.55% 1.87% 4.04%
2026/06/19 25.17% 11.09% 11.86% 3.42% 5.82% 5.75% 4.26% 1.98% 2.31% 3.27%
2026/06/20 33.97% 9.6% 10.95% 5.36% 7.49% 4.89% 3.76% 1.53% 1.66% 1.45%
2026/06/21 32.9% 11.58% 10.98% 5.04% 8.36% 4.62% 3.36% 1.09% 1.66% 2.32%
2026/06/22 35.71% 13.18% 9.99% 5.65% 6.6% 5.07% 2.68% 0.84% 1.11% 1.78%
2026/06/23 33.58% 11.15% 9.95% 7.11% 6.43% 4.91% 4.07% 1.05% 1.32% 1.35%
2026/06/24 35.55% 11.86% 10.27% 5.27% 5.37% 5.68% 3.51% 0.95% 1.21% 2.15%
2026/06/25 35.08% 12.2% 11.96% 6.26% 6.2% 4.25% 3.72% 1.08% 0.92% 0.91%
2026/06/26 29.69% 13.29% 10.93% 8.15% 6.85% 4.07% 4.22% 1.23% 1.3% 1.11%
2026/06/27 30.92% 15.58% 13.75% 5.37% 6.4% 4.28% 3.2% 1.17% 1.07% 0.95%
2026/06/28 30.73% 14.69% 14.06% 6.35% 6.68% 4.32% 3.3% 1.07% 0.62% 0.54%
2026/06/29 36.04% 10.84% 11.06% 7.58% 5.02% 3.92% 4.38% 0.88% 1.03% 0.4%
2026/06/30 29.15% 12.51% 11.73% 8.88% 5.1% 4.88% 4.79% 0.63% 0.59% 0.48%
  • verizon.com
  • att.com
  • mintmobile.com
  • cricketwireless.com
  • visible.com
  • t-mobile.com
  • boostmobile.com
  • tello.com
  • consumercellular.com
  • eero.com

Copyright © Adthena. All rights reserved.

Verizon’s spend share surged mid-June, peaking at 36.04% on June 29. AT&T and Mint Mobile showed steady growth, while Cricket Wireless and Visible saw fluctuations. Tello, Consumer Cellular, and Eero declined.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 323
2026/06/02 296
2026/06/03 324
2026/06/04 302
2026/06/05 307
2026/06/06 298
2026/06/07 304
2026/06/08 303
2026/06/09 301
2026/06/10 297
2026/06/11 295
2026/06/12 280
2026/06/13 281
2026/06/14 271
2026/06/15 273
2026/06/16 278
2026/06/17 271
2026/06/18 272
2026/06/19 271
2026/06/20 241
2026/06/21 238
2026/06/22 238
2026/06/23 245
2026/06/24 234
2026/06/25 246
2026/06/26 232
2026/06/27 231
2026/06/28 234
2026/06/29 247
2026/06/30 247

Copyright © Adthena. All rights reserved.

June began with 323 advertisers, fluctuating slightly before a steady decline. By month’s end, advertisers stabilized at 247, marking a significant decrease.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 6.31%
att.com 2.55%
totalwireless.com 0.74%
assurancewireless.com 0.44%
visible.com 0.44%
t-mobile.com -0.75%
eero.com -0.82%
mintmobile.com -1.16%
cricketwireless.com -1.17%
netgear.com -1.23%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 6.31% click share increase, while netgear.com dropped by 1.23%. AT&T also gained 2.55%, contrasting with cricketwireless.com’s 1.17% decline.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com att.com cricketwireless.com boostmobile.com visible.com t-mobile.com eero.com tello.com netgear.com
2026/06/01 20.64% 17.04% 7.39% 3.91% 9.42% 4.74% 3.21% 3.03% 2.37% 2.42%
2026/06/02 22.46% 18.63% 7.63% 3.6% 5.78% 3.51% 3.29% 4.07% 1.95% 2.14%
2026/06/03 18.52% 16.4% 7.23% 4.22% 10.16% 5.62% 2.94% 4.23% 2.21% 2.83%
2026/06/04 19.97% 15.76% 8.33% 5.12% 8.23% 4.1% 3.47% 2.32% 3.66% 2.68%
2026/06/05 21.06% 20.47% 6.28% 4.87% 4.45% 3.2% 2.7% 2.18% 4.17% 2.66%
2026/06/06 20.03% 23.32% 7.36% 4.46% 4.09% 4.42% 2.8% 2.16% 3.48% 2.48%
2026/06/07 19.77% 20.31% 6.82% 4.98% 4.38% 4.81% 3.44% 3.94% 2.56% 2.65%
2026/06/08 20.87% 18.46% 8.97% 5.25% 5.76% 5.5% 3.62% 2.99% 2.24% 1.42%
2026/06/09 20.98% 18.51% 6.58% 4.99% 6.4% 3.79% 3.4% 4.72% 3.13% 3.32%
2026/06/10 19.13% 17.24% 8.24% 2.66% 8.91% 4.69% 3.82% 2.35% 2.86% 2.92%
2026/06/11 20.91% 20.63% 7.51% 3.61% 5% 4.83% 2.81% 2.64% 3.36% 2.92%
2026/06/12 18.76% 22.33% 7.55% 4.32% 6.36% 5.63% 2.39% 2.48% 2.84% 2.71%
2026/06/13 18.96% 20.37% 8.14% 3.63% 4.52% 4.68% 2.8% 4.4% 3.08% 2.94%
2026/06/14 23.64% 19.35% 7.42% 3.73% 5.04% 6.57% 2.86% 2.98% 2.76% 1.5%
2026/06/15 18.79% 21.5% 8.12% 2.72% 6.15% 2.62% 2.92% 4.5% 2.99% 3.42%
2026/06/16 19.99% 21.8% 7.05% 4.6% 6.06% 3.79% 2.91% 2.65% 2.39% 2.28%
2026/06/17 20.27% 21.85% 8.31% 3.33% 5.88% 6.13% 2.72% 2.79% 2.72% 2.27%
2026/06/18 21.53% 20.92% 8.3% 2.72% 4.62% 4.8% 3.1% 4.61% 2.4% 2.06%
2026/06/19 20.2% 17.25% 8.33% 2.31% 5.43% 7.64% 3.15% 3.67% 2.19% 3.01%
2026/06/20 27.96% 17.36% 6.28% 3.76% 6.4% 10.08% 2.49% 1.8% 2.34% 0.95%
2026/06/21 27.35% 17.54% 8.59% 3.44% 5.44% 11.41% 2.39% 1.78% 1.78% 0.65%
2026/06/22 31.68% 15.47% 10.78% 4.37% 3.79% 8.54% 2.82% 2.06% 1.63% 1.02%
2026/06/23 28.15% 15.5% 8.73% 5.37% 6.63% 7.61% 2.57% 2.23% 1.4% 0.82%
2026/06/24 31.06% 15.58% 10.45% 3.91% 5.69% 6.3% 3.01% 2.34% 1.87% 0.65%
2026/06/25 29.2% 18.57% 9.51% 4.49% 5.89% 8.16% 2.2% 1.17% 1.66% 0.42%
2026/06/26 24.71% 15.53% 10.67% 5.36% 7.7% 8.3% 2.22% 1.06% 2.18% 0.95%
2026/06/27 25.09% 22.73% 12.51% 3.35% 4.36% 8.16% 2.1% 1.01% 1.92% 0.63%
2026/06/28 24.32% 22.35% 12.29% 4.3% 4.84% 8.7% 2.18% 0.34% 1.66% 0.56%
2026/06/29 30.55% 17.42% 9.11% 5.75% 6.65% 5.89% 2.26% 0.8% 1.02% 0.29%
2026/06/30 26.94% 17.12% 10.39% 6.83% 6.59% 5% 2.83% 0.72% 0.7% 0.59%
  • verizon.com
  • mintmobile.com
  • att.com
  • cricketwireless.com
  • boostmobile.com
  • visible.com
  • t-mobile.com
  • eero.com
  • tello.com
  • netgear.com

Copyright © Adthena. All rights reserved.

In June 2026, Verizon’s impression share surged, peaking at 31.68% on June 22. Mint Mobile fluctuated, ending at 17.12%. AT&T rose steadily, closing at 10.39%. Cricket Wireless and Boost Mobile showed moderate gains, while Visible spiked mid-month. T-Mobile, Eero, Tello, and Netgear experienced declines, with Netgear finishing at 0.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    $10/Mo. On Our Unlimited Plan https://www.boostmobile.com

    No Trade-In Required To Start — Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  2. 2
    Mint Mobile Wireless - On the Largest 5G Network https://www.mintmobile.com › phone-plans

    New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront).

  3. 3
    Total Wireless | Total Max 5G BYO Plan | Unlimited Data, Talk & Text https://www.totalwireless.com

    Bring Your Own Device For $25/mo On The Total Max 5G BYO Plan With Auto Pay. See Terms. Total Wireless Brings UFC Fans Closer To The Octagon...

  4. 4
    Verizon official site | Get our best offers https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock...

  5. 5
    Visible by Verizon - One-line wireless, just $25/mo https://www.visible.com › visible

    Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, Boost Mobile entices with a $10 unlimited plan, while Mint Mobile offers premium 5G at $15. Total Wireless targets UFC fans with a $25 BYO plan. Verizon promises value with a 3-year price lock, and Visible highlights affordability at $25.

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