US Telecommunications Wireless Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.4833214206
59.5166785794
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 13%
Navigational 8%
Seasonal 0%
Local 2%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 56.11
att.com 12.81
cricketwireless.com 6.9
mintmobile.com 3.65
totalwireless.com 3.21
t-mobile.com 2.76
boostmobile.com 1.73
assurancewireless.com 1.67
eero.com 1.19
visible.com 1.14
others 8.83
  • verizon.com - 56.11%
  • att.com - 12.81%
  • cricketwireless.com - 6.9%
  • mintmobile.com - 3.65%
  • totalwireless.com - 3.21%
  • t-mobile.com - 2.76%
  • boostmobile.com - 1.73%
  • assurancewireless.com - 1.67%
  • eero.com - 1.19%
  • visible.com - 1.14%
  • others - 8.83%

Copyright © Adthena. All rights reserved.

Verizon dominates with 56.11% click share, overshadowing AT&T’s 12.81%. Cricket Wireless follows at 6.9%, while ‘others’ collectively hold 8.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com mintmobile.com att.com boostmobile.com cricketwireless.com t-mobile.com visible.com tello.com eero.com ultramobile.com
2026/05/01 33.74% 11.75% 15.96% 6.68% 5.45% 3.24% 2.48% 1.9% 2.3% 1.03%
2026/05/02 30.33% 15.78% 16.08% 5.7% 6.33% 2.96% 2.43% 2.33% 1.72% 1.25%
2026/05/03 29.05% 14.8% 15.93% 6.22% 7.23% 3.28% 3.5% 3.22% 1.46% 1%
2026/05/04 32.72% 12.26% 13.09% 6.71% 5.71% 3.6% 3.19% 2.86% 1.64% 0.94%
2026/05/05 28.93% 12.68% 13.08% 6.15% 5.81% 4.14% 2.78% 3.48% 1.53% 2.4%
2026/05/06 31.96% 12.4% 12.92% 5.41% 6.76% 4.06% 2.65% 2.33% 1.62% 1.64%
2026/05/07 34.84% 12.57% 13.61% 5.74% 6.01% 3.51% 2.7% 1.63% 1.97% 1.75%
2026/05/08 31.59% 11.63% 14.78% 4.83% 7.73% 3.29% 2.82% 2.26% 2.19% 2.07%
2026/05/09 31.18% 13.82% 14.93% 2.97% 7.27% 3.18% 2.84% 3.16% 1.83% 1.84%
2026/05/10 30.28% 12.94% 14.1% 4.1% 8.57% 3.03% 3.74% 3.17% 1.68% 1.48%
2026/05/11 48.56% 9.09% 7.26% 3.46% 3.73% 3.3% 3.5% 3% 1.45% 1.17%
2026/05/12 68.55% 5.94% 4.22% 2.79% 2.6% 1.8% 2.63% 1.43% 0.88% 0.52%
2026/05/13 46.82% 8.81% 10.72% 4.11% 4.75% 2.47% 4.04% 1.66% 1.55% 0.87%
2026/05/14 70.25% 5.16% 4.4% 2.76% 2.6% 1.4% 2.62% 0.78% 0.87% 0.53%
2026/05/15 31.46% 11.59% 14.74% 4.81% 7.69% 3.28% 2.82% 2.5% 2.18% 2.14%
2026/05/16 75.16% 4.04% 4.71% 1.7% 2.13% 1.38% 1.24% 0.82% 0.93% 0.48%
2026/05/17 71.66% 4.93% 4.78% 2.14% 2.93% 1.43% 1.63% 0.97% 0.76% 0.54%
2026/05/18 61.12% 6.42% 4.98% 3.02% 3.37% 2.42% 1.94% 1.35% 1.44% 1.17%
2026/05/19 26.47% 12.67% 10.94% 7.91% 6.05% 3.64% 3.48% 2.48% 1.89% 2.29%
2026/05/20 25.29% 13.47% 12.25% 6.26% 5.75% 4.75% 3.43% 2.17% 2.06% 2.42%
2026/05/21 22.84% 12.77% 10.91% 6.9% 4.58% 5.28% 5.39% 2% 1.59% 2.99%
2026/05/22 26.11% 11.15% 7.87% 5.65% 6.68% 5.97% 5.65% 2.33% 1.33% 3.14%
2026/05/23 25.69% 11.21% 8.8% 5.49% 6.65% 5.99% 5.21% 2.7% 1.92% 2.34%
2026/05/24 23.17% 12.28% 8.94% 6.5% 6.39% 6.21% 6.03% 2.82% 2.05% 2.83%
2026/05/25 25.65% 11.77% 7.9% 5.97% 5.85% 5.33% 5.53% 2.56% 2.3% 1.85%
2026/05/26 20.47% 11.07% 9.5% 7.97% 6.23% 5.62% 6.15% 2.62% 1.57% 3.1%
2026/05/27 19.11% 10.81% 9.16% 7.85% 6.34% 5.38% 7.13% 2.99% 2.64% 2.31%
2026/05/28 20.91% 11.12% 9.18% 7.61% 5.99% 6.23% 5.75% 2.95% 2.15% 3.74%
2026/05/29 22.47% 12.24% 9.36% 6.81% 6.11% 4.91% 5.52% 2.28% 2.83% 3.4%
2026/05/30 20.26% 12.49% 9.22% 8.25% 7.65% 6.04% 5.92% 1.86% 2.6% 1.29%
2026/05/31 27.86% 11.1% 10.63% 7.07% 6.67% 5.61% 5.17% 1.48% 1.33% 0.41%
  • verizon.com
  • mintmobile.com
  • att.com
  • boostmobile.com
  • cricketwireless.com
  • t-mobile.com
  • visible.com
  • tello.com
  • eero.com
  • ultramobile.com

Copyright © Adthena. All rights reserved.

In May 2026, Verizon’s PPC spend share fluctuated, peaking mid-month before declining. Mint Mobile and AT&T showed similar patterns, with mid-month dips. Boost Mobile and Cricket Wireless maintained steadier trends. The month concluded with Verizon leading.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 213
2026/05/02 209
2026/05/03 218
2026/05/04 236
2026/05/05 236
2026/05/06 222
2026/05/07 237
2026/05/08 237
2026/05/09 219
2026/05/10 235
2026/05/11 287
2026/05/12 285
2026/05/13 239
2026/05/14 263
2026/05/15 237
2026/05/16 270
2026/05/17 271
2026/05/18 281
2026/05/19 274
2026/05/20 276
2026/05/21 283
2026/05/22 278
2026/05/23 291
2026/05/24 288
2026/05/25 344
2026/05/26 345
2026/05/27 324
2026/05/28 304
2026/05/29 304
2026/05/30 318
2026/05/31 319

Copyright © Adthena. All rights reserved.

May began with 213 advertisers, fluctuating throughout, peaking at 345 on May 26. The month concluded with 319 advertisers, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cricketwireless.com 4.18%
t-mobile.com 2.38%
mintmobile.com 2.26%
totalwireless.com 1.84%
boostmobile.com 1.41%
standupwireless.com -0%
freeconnect.us -0%
starry.com -0.01%
tracfone.com -0.03%
verizon.com -24.49%

Copyright © Adthena. All rights reserved.

Cricket Wireless surged with a 4.18% click share increase, while Verizon faced a significant drop of 24.49%.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com boostmobile.com att.com visible.com cricketwireless.com t-mobile.com totalwireless.com eero.com tello.com
2026/05/01 25.7% 18.18% 11.48% 16.72% 1.75% 3.32% 1.78% 1.76% 2.13% 1.87%
2026/05/02 23% 25.31% 8.63% 15.38% 1.61% 4.1% 1.65% 2.7% 1.42% 2.29%
2026/05/03 22.96% 26.5% 8.86% 15.37% 2.44% 4.59% 1.8% 1.96% 1.28% 2.64%
2026/05/04 26.76% 19.74% 11.99% 12.11% 2.32% 3.65% 2.33% 2.93% 1.64% 3.04%
2026/05/05 23.99% 21.33% 8.96% 11.72% 2.66% 3.56% 2.52% 2.53% 1.69% 3.28%
2026/05/06 25.92% 20.39% 8.24% 12.24% 2.89% 4.39% 2.41% 2.45% 1.44% 2.56%
2026/05/07 27.96% 20.65% 8.58% 13.01% 2.48% 3.72% 2.11% 2.78% 1.66% 1.27%
2026/05/08 24.48% 18.88% 7.71% 15.07% 2.71% 4.84% 1.98% 1.89% 2.24% 2.31%
2026/05/09 25.26% 23.72% 4.62% 13.71% 2.43% 4.32% 1.79% 2.66% 1.54% 4.12%
2026/05/10 24.46% 21.26% 6.37% 12.85% 4.54% 5.22% 1.68% 1.91% 1.53% 3.59%
2026/05/11 42.84% 14.7% 4.22% 6.65% 3.43% 2.67% 1.93% 1.5% 1.97% 2.88%
2026/05/12 64.83% 10.02% 3.63% 4.04% 2.54% 1.72% 1.15% 0.82% 1.05% 1.26%
2026/05/13 39.8% 14.51% 6.53% 10.46% 4.01% 3% 1.55% 2.56% 1.76% 1.92%
2026/05/14 66.26% 9.35% 4.25% 4.03% 2.35% 1.71% 0.89% 1% 0.91% 0.75%
2026/05/15 24.48% 18.88% 7.71% 15.07% 2.71% 4.84% 1.98% 1.88% 2.24% 2.31%
2026/05/16 69.48% 7.22% 2.34% 5.35% 1.19% 1.57% 1.06% 0.74% 1.25% 0.78%
2026/05/17 65.57% 9.1% 2.91% 5.38% 1.57% 2.24% 1.05% 0.96% 0.99% 0.79%
2026/05/18 55.66% 10.44% 4.37% 5.16% 1.74% 2.27% 1.7% 1.38% 1.72% 0.92%
2026/05/19 20.08% 17.99% 14.4% 9.77% 2.81% 3.45% 2.11% 2.45% 1.73% 1.57%
2026/05/20 20.38% 20.79% 8.62% 11.59% 2.59% 3.77% 2.93% 2.57% 2.05% 1.55%
2026/05/21 18.76% 20.05% 8.5% 9.28% 4.75% 3.41% 3.36% 2.34% 1.67% 1.49%
2026/05/22 23.2% 18.37% 6.22% 6.11% 4.52% 4.59% 3.89% 2.12% 2.3% 1.97%
2026/05/23 21.71% 18.38% 6.78% 6.8% 4.75% 4.45% 3.54% 2.23% 3.21% 2.12%
2026/05/24 18.69% 20.04% 8.48% 7.14% 5.47% 4.14% 3.44% 1.85% 3.05% 2.24%
2026/05/25 21.63% 20.52% 6.86% 5.39% 5.03% 3.91% 3.14% 1.55% 4.09% 2.24%
2026/05/26 16.84% 17.44% 9.35% 7.26% 5.72% 3.94% 3.32% 1.66% 2.53% 1.91%
2026/05/27 16.27% 15.96% 10.65% 7.31% 6.34% 4.14% 3.19% 1.55% 3.93% 2.56%
2026/05/28 17.99% 16.13% 8.35% 7.24% 5.5% 3.97% 4.06% 1.97% 3.56% 2.8%
2026/05/29 18.81% 18.42% 8.04% 7.45% 4.82% 3.85% 3.32% 2.48% 3.4% 1.66%
2026/05/30 17.12% 19.06% 10.57% 6.91% 5.32% 4.92% 3.74% 2.32% 3.09% 1.65%
2026/05/31 21.31% 18.01% 10.15% 7.73% 5.12% 4.34% 3.44% 2.01% 1.44% 1.26%
  • verizon.com
  • mintmobile.com
  • boostmobile.com
  • att.com
  • visible.com
  • cricketwireless.com
  • t-mobile.com
  • totalwireless.com
  • eero.com
  • tello.com

Copyright © Adthena. All rights reserved.

In May 2026, Verizon’s impression share fluctuated, peaking mid-month at 69.48% before declining. Mint Mobile saw a dip, while Boost Mobile and AT&T experienced modest gains. The month concluded with Verizon leading, despite a downward trend.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® https://www.att.com

    Shop Wireless Plans — AT&T® Keeps You Well-Connected with Fast, Reliable Service & the Latest in Technology. Find Great Offers For Your Next Smartphone & Wireless Service. One Place to Manage It All. Easy Returns.

  2. 2
    $10/Mo. On Our Unlimited Plan | No Trade-In Required To Start https://www.boostmobile.com

    Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  3. 3
    Mint Mobile Wireless - Wireless for $15 Bucks a Month https://www.mintmobile.com › phone-plans

    New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront).

  4. 4
    Verizon official site - Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan. Price guarantee excludes taxes and fees.

  5. 5
    Visible Wireless - $5/mo off all monthly plans https://www.visible.com › visible

    New members get $5/mo off all monthly plans for 1 year. Use code FreshStart. See terms. Your phone & number are welcome here. Bring your own device ...

Copyright © Adthena. All rights reserved.

In the competitive world of wireless services, AT&T® emphasizes connectivity and technology, while Boost Mobile offers an enticing $10/month unlimited plan. Mint Mobile attracts new customers with a $15/month offer, and Verizon guarantees value with a 3-year price lock. Visible Wireless provides a $5/month discount for new members, highlighting flexibility and savings.

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