US Telecommunications Wireless Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.6438223157
72.3561776843
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 14%
Navigational 8%
Seasonal 0%
Local 2%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 43.67
att.com 19.19
cricketwireless.com 9.96
totalwireless.com 5.23
mintmobile.com 4.14
boostmobile.com 2.94
t-mobile.com 2.77
assurancewireless.com 2.5
eero.com 1.38
fi.google.com 0.62
others 7.6
  • verizon.com - 43.67%
  • att.com - 19.19%
  • cricketwireless.com - 9.96%
  • totalwireless.com - 5.23%
  • mintmobile.com - 4.14%
  • boostmobile.com - 2.94%
  • t-mobile.com - 2.77%
  • assurancewireless.com - 2.5%
  • eero.com - 1.38%
  • fi.google.com - 0.62%
  • others - 7.6%

Copyright © Adthena. All rights reserved.

In the telecommunications PPC landscape, Verizon dominates with 43.67% click share, followed by AT&T at 19.19%. Cricket Wireless holds 9.96%, while ‘others’ collectively capture 7.6%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com cricketwireless.com boostmobile.com t-mobile.com visible.com totalwireless.com eero.com spectrum.com
2026/04/01 32.71% 11.78% 10.9% 6.69% 10.7% 4.22% 2.66% 1.48% 1.79% 1.68%
2026/04/02 31.15% 11.16% 9.06% 7.16% 10.1% 4.01% 3.27% 1.94% 1.61% 2.24%
2026/04/03 32.08% 12.59% 9.4% 8.85% 8.77% 4.06% 2.46% 2.42% 2.26% 1.76%
2026/04/04 31.19% 16.4% 10.87% 7.75% 7.63% 3.59% 1.92% 2.09% 1.82% 2.1%
2026/04/05 32.77% 12.83% 12.18% 5.58% 7.62% 3.69% 2.36% 1.97% 2.02% 2.05%
2026/04/06 30.8% 12.25% 12.79% 5.13% 8.68% 3.62% 2.35% 2.01% 1.88% 1.6%
2026/04/07 33.39% 11.71% 11.29% 8.68% 8.05% 3.24% 1.98% 2.1% 1.74% 2.5%
2026/04/08 33.65% 11.61% 12.84% 8.16% 8.07% 3.66% 2.24% 2.08% 1.13% 2.39%
2026/04/09 31.65% 15.63% 12% 10.15% 5.75% 3.33% 1.66% 2.26% 1.29% 1.87%
2026/04/10 32.86% 13.96% 11.22% 8.85% 6.39% 2.71% 2.1% 2.56% 1.02% 1.81%
2026/04/11 30.73% 16.6% 12.84% 10.49% 6.87% 2.66% 1.36% 3.34% 1.23% 1.71%
2026/04/12 35.08% 12.06% 14.54% 8.82% 7% 2.56% 1.38% 2.43% 1.16% 1.85%
2026/04/13 33.86% 9.53% 14.13% 7.78% 6.86% 3.13% 2.15% 3.57% 1.65% 1.93%
2026/04/14 38.08% 12.14% 12.77% 5.54% 7.62% 2.67% 1.75% 2.53% 1.73% 2.01%
2026/04/15 35.91% 12.69% 14.27% 8.08% 6.85% 2.41% 1.37% 2.06% 2.15% 1.81%
2026/04/16 34.71% 15.14% 14.15% 6.94% 5.35% 2.64% 1.93% 2.18% 2.89% 1.43%
2026/04/17 36.64% 13.33% 13.26% 9.04% 5.17% 3.51% 2.06% 2.19% 1.95% 1.96%
2026/04/18 35.73% 10.67% 13.22% 7.42% 5.81% 3.14% 2% 1.77% 1.68% 3.46%
2026/04/19 31.68% 15.24% 14.08% 8.62% 5.37% 3.06% 2.56% 1.88% 2.12% 2.77%
2026/04/20 37.07% 14.18% 11.25% 7.68% 5.86% 2.98% 1.93% 1.76% 1.53% 2.3%
2026/04/21 37.14% 17.18% 10.33% 6.73% 5.48% 2.31% 2.7% 1.88% 1.49% 1.99%
2026/04/22 34.66% 14.13% 10.62% 9.66% 6.96% 2.86% 2.42% 1.95% 1.18% 2.76%
2026/04/23 35.04% 14.07% 10.88% 10.96% 6.51% 2.52% 2.48% 2.23% 1.24% 2.12%
2026/04/24 35.2% 14.55% 9.55% 5.44% 8.92% 2.78% 2.6% 2.04% 1.89% 2.37%
2026/04/25 34.96% 14.63% 12.13% 6.24% 8.05% 2.89% 2.68% 2.78% 1.46% 2.89%
2026/04/26 37.26% 13.31% 10.8% 4.93% 8.29% 3.13% 3.01% 2.63% 0.92% 3.11%
2026/04/27 40.53% 14.64% 9.35% 6.23% 7.27% 2.93% 3.01% 2.36% 1.13% 2.15%
2026/04/28 39.18% 13.12% 12.3% 5.36% 7.5% 3.13% 2.53% 2.04% 1.09% 1.85%
2026/04/29 36.45% 12.94% 11.66% 7.18% 8.71% 2.86% 2.19% 2.18% 1.46% 1.83%
2026/04/30 32.57% 15.27% 11.05% 8.39% 8.04% 2.64% 2.62% 2.43% 1.78% 1.5%
  • verizon.com
  • att.com
  • mintmobile.com
  • cricketwireless.com
  • boostmobile.com
  • t-mobile.com
  • visible.com
  • totalwireless.com
  • eero.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

Verizon led April with fluctuating spend, peaking at 40.53% on April 27. AT&T and Mint Mobile followed, showing varied trends. Cricket Wireless and Boost Mobile had moderate shares, while T-Mobile, Visible, and others maintained lower levels.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 224
2026/04/02 234
2026/04/03 229
2026/04/04 232
2026/04/05 224
2026/04/06 250
2026/04/07 229
2026/04/08 220
2026/04/09 212
2026/04/10 227
2026/04/11 191
2026/04/12 198
2026/04/13 226
2026/04/14 213
2026/04/15 217
2026/04/16 205
2026/04/17 193
2026/04/18 199
2026/04/19 194
2026/04/20 198
2026/04/21 205
2026/04/22 202
2026/04/23 199
2026/04/24 209
2026/04/25 194
2026/04/26 187
2026/04/27 218
2026/04/28 204
2026/04/29 208
2026/04/30 216

Copyright © Adthena. All rights reserved.

April began with 224 advertisers, peaking at 250 on April 6. A decline followed, reaching 187 on April 26. The month concluded with 216 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 2.18%
att.com 1.53%
assurancewireless.com 0.32%
visible.com 0.12%
spectrum.com 0.1%
boostmobile.com -0.28%
eero.com -0.29%
mintmobile.com -0.67%
totalwireless.com -0.69%
cricketwireless.com -1.06%

Copyright © Adthena. All rights reserved.

Verizon.com and att.com surged in click share, gaining 2.18 and 1.53, respectively. Cricketwireless.com saw the largest decline, dropping by 1.06.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com att.com boostmobile.com cricketwireless.com totalwireless.com assurancewireless.com eero.com visible.com t-mobile.com
2026/04/01 25.37% 17.97% 9% 19.35% 3.92% 1.78% 1.7% 1.95% 1.77% 2.57%
2026/04/02 24.22% 14.95% 9.2% 17.57% 4.32% 2.26% 1.43% 1.68% 2.13% 2.3%
2026/04/03 25.08% 17.28% 10.65% 15.25% 5.7% 2.74% 1.41% 2.52% 1.88% 2.5%
2026/04/04 23.24% 17.3% 14.43% 13.49% 4.6% 2.36% 1.97% 2.19% 1.34% 1.98%
2026/04/05 25.06% 19.65% 10.54% 12.72% 2.96% 2.24% 1.07% 2.42% 1.76% 2.09%
2026/04/06 22.26% 18.98% 9.28% 14.24% 3% 2.31% 1.35% 2.76% 1.78% 2.24%
2026/04/07 25.33% 18.89% 9.68% 16.49% 4.98% 2.42% 1.22% 1.93% 1.33% 1.97%
2026/04/08 28% 20.39% 10.3% 12.33% 5.11% 2.69% 1.64% 1.15% 1.75% 2.35%
2026/04/09 25.39% 19.33% 14.52% 9.15% 6.96% 2.84% 1.64% 1.25% 1.47% 2.25%
2026/04/10 26.85% 17.73% 12.87% 9.1% 5.67% 3.12% 1.2% 1.34% 1.64% 1.87%
2026/04/11 24.03% 21.56% 15.44% 11.42% 6.08% 3.84% 1.54% 1.07% 1.24% 1.6%
2026/04/12 25.65% 24.41% 9.95% 13.73% 5.35% 2.86% 1% 1.23% 1.06% 1.6%
2026/04/13 26.91% 23.22% 7.75% 10.82% 5.25% 4.26% 2.52% 1.89% 1.55% 1.98%
2026/04/14 27.48% 21.72% 10.26% 14.6% 3.62% 2.98% 1.61% 2.11% 1.35% 1.64%
2026/04/15 26.5% 22.73% 10.48% 12.88% 4.69% 2.41% 1.38% 2.88% 0.98% 1.36%
2026/04/16 26.84% 24.54% 13.47% 7.36% 4.63% 2.71% 1.61% 3.15% 1.46% 1.82%
2026/04/17 31.1% 21.75% 12.12% 8.44% 5.33% 2.63% 2.2% 1.83% 1.68% 2.34%
2026/04/18 25.36% 21.1% 9.18% 10.6% 4.5% 2.14% 1.55% 2.02% 1.77% 1.92%
2026/04/19 25.79% 23.1% 14.46% 6.57% 5.49% 2.31% 1.73% 2.23% 1.8% 2.05%
2026/04/20 29.09% 17.3% 12.8% 10.71% 4.95% 2.2% 1.63% 1.58% 1.54% 2.11%
2026/04/21 30.79% 16.83% 16.75% 9.43% 4.01% 2.45% 1.44% 1.38% 2.05% 1.69%
2026/04/22 28.8% 16.28% 12.68% 12.11% 6.06% 2.45% 1.81% 1.39% 1.86% 1.85%
2026/04/23 29.6% 17.5% 13.46% 10.14% 7.1% 2.91% 2.13% 1.3% 1.87% 1.85%
2026/04/24 26.16% 14.32% 13.73% 15.56% 2.94% 2.44% 1.75% 2.2% 1.73% 1.77%
2026/04/25 26.25% 20.51% 13.49% 14.54% 3.56% 3.27% 1.69% 1.21% 1.96% 1.88%
2026/04/26 29.54% 17.36% 11.32% 13.73% 3.08% 3.21% 2.17% 1.01% 2.09% 2.01%
2026/04/27 31.97% 15.99% 14.47% 11.89% 3.91% 3.01% 1.77% 1.19% 2.32% 2%
2026/04/28 31.41% 21.3% 12.26% 11.33% 3.32% 2.42% 1.73% 1.51% 1.83% 2.02%
2026/04/29 28.32% 20.73% 11.24% 14.07% 4.21% 2.68% 2.07% 1.58% 1.44% 1.72%
2026/04/30 28.34% 16.88% 14.28% 12.6% 4.95% 2.87% 2.36% 1.87% 1.7% 1.63%
  • verizon.com
  • mintmobile.com
  • att.com
  • boostmobile.com
  • cricketwireless.com
  • totalwireless.com
  • assurancewireless.com
  • eero.com
  • visible.com
  • t-mobile.com

Copyright © Adthena. All rights reserved.

Verizon’s impression share fluctuated, peaking at 31.97% on April 27. Mint Mobile saw a mid-month rise, while AT&T’s share varied. Boost Mobile’s share declined, and Cricket Wireless remained stable. April ended with Verizon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® https://www.att.com

    AT&T Keeps You Connected — Find Great Offers For Your Next Smartphone & Wireless Service. One Place to Manage It All.

  2. 2
    Get A Year Of Service For Free - Unlimited Is Just $10/Mo https://www.boostmobile.com

    Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  3. 3
    Mint Mobile Wireless - Wireless for $15 Bucks a Month https://www.mintmobile.com › phone-plans

    New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront).

  4. 4
    Total Wireless | One Line For Just $20/mo | Unlimited Data, Talk & Text https://www.totalwireless.com

    Bring Your Own Device For $20/month On The Total Wireless 5G Base Plan. See Terms. Stay Covered With Total Wireless & The Verizon 5G Network. Switch Today And Start Saving.

  5. 5
    Verizon official site | Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan. Price guarantee excludes taxes and fees.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T emphasizes connectivity and convenience, while Boost Mobile entices with a limited-time offer of unlimited service for just $10/month. Mint Mobile attracts new customers with a $15/month premium plan, and Total Wireless offers a $20/month 5G plan, leveraging Verizon’s network. Verizon stands out with its Best Value Guarantee and a 3-year price lock, ensuring stability for customers.

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