Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 53.8695886182 |
| 46.1304113818 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 41 |
| 59 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| verizon.com | 61.5 |
| att.com | 10.54 |
| cricketwireless.com | 8.07 |
| totalwireless.com | 4.92 |
| assurancewireless.com | 2.37 |
| mintmobile.com | 1.95 |
| t-mobile.com | 1.74 |
| visible.com | 1.24 |
| fi.google.com | 0.8 |
| eero.com | 0.67 |
| others | 6.2 |
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Verizon dominates with 61.5% click share, overshadowing AT&T’s 10.54%. Cricket Wireless follows at 8.07%, while ‘others’ collectively hold 6.2%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | verizon.com | att.com | mintmobile.com | visible.com | cricketwireless.com | totalwireless.com | tello.com | t-mobile.com | boostmobile.com | ultramobile.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 41.3% | 9.27% | 7.56% | 4.91% | 5.87% | 1.78% | 1.84% | 3.81% | 6.3% | 1.49% |
| 2026/08/02 | 45.56% | 10.6% | 7.24% | 4.3% | 5.85% | 1.16% | 1.77% | 3.25% | 4.26% | 0.87% |
| 2026/08/03 | 48.78% | 9.89% | 5.95% | 3.32% | 5.86% | 1.73% | 1.08% | 2.48% | 4.9% | 1.42% |
| 2026/08/04 | 37.68% | 10.8% | 8.65% | 3.15% | 10.46% | 1.89% | 1.17% | 2.68% | 4.17% | 1.63% |
| 2026/08/05 | 40.68% | 11.76% | 8.54% | 3.61% | 3.59% | 2.2% | 2.34% | 3.23% | 3.35% | 1.67% |
| 2026/08/06 | 46.34% | 10.27% | 9.41% | 4.27% | 4.07% | 2.43% | 3.02% | 2.36% | 2.54% | 1.27% |
| 2026/08/07 | 46.77% | 16.01% | 6.76% | 4.55% | 5.12% | 2.19% | 2.09% | 2.77% | 1.71% | 0.68% |
| 2026/08/08 | 62.65% | 7.74% | 5.87% | 4% | 2.83% | 1.64% | 1.44% | 2.27% | 2.06% | 0.43% |
| 2026/08/09 | 57.54% | 14.02% | 5.6% | 3.63% | 4.09% | 2.06% | 0.92% | 2.1% | 1.43% | 0.2% |
| 2026/08/10 | 49.23% | 13.77% | 6.82% | 4.92% | 5.01% | 1.18% | 1.1% | 2.18% | 3.1% | 1.07% |
| 2026/08/11 | 55.51% | 11.53% | 6.57% | 3.93% | 3.66% | 1.77% | 1.71% | 2.18% | 2.23% | 1.31% |
| 2026/08/12 | 52.52% | 12.82% | 5.62% | 4.58% | 4.17% | 2.93% | 1.44% | 2.19% | 1.94% | 1.01% |
| 2026/08/13 | 48.46% | 15.31% | 5.79% | 4.37% | 3.19% | 2.45% | 2.3% | 3.09% | 1.72% | 1.83% |
| 2026/08/14 | 50.73% | 13.97% | 4.76% | 4.24% | 3.82% | 2.71% | 3% | 2.67% | 1.25% | 1.47% |
| 2026/08/15 | 54.89% | 13.48% | 4.66% | 4.91% | 3.69% | 1.9% | 1.79% | 2.86% | 1.52% | 0.86% |
| 2026/08/16 | 55.39% | 10.18% | 5.73% | 4.84% | 3.04% | 2.25% | 3.15% | 2.34% | 2.19% | 1.36% |
| 2026/08/17 | 65.6% | 8.59% | 4.09% | 3.37% | 3.55% | 1.71% | 2.65% | 1.73% | 1.28% | 0.85% |
| 2026/08/18 | 55.93% | 12.91% | 4.57% | 4.6% | 3.44% | 2.87% | 3.22% | 1.75% | 1.02% | 0.43% |
| 2026/08/19 | 61.32% | 9.8% | 4.02% | 3.4% | 5.33% | 3.37% | 1.46% | 1.21% | 2.32% | 0.4% |
| 2026/08/20 | 54.14% | 12.45% | 4.67% | 5.4% | 5.17% | 2.19% | 2.76% | 2.06% | 0.9% | 0.89% |
| 2026/08/21 | 51.57% | 11.84% | 4.31% | 6.44% | 6.11% | 3.35% | 3.1% | 2.12% | 0.91% | 1.07% |
| 2026/08/22 | 52.45% | 9.33% | 6.2% | 6.95% | 5.15% | 2.24% | 2.74% | 2.02% | 1.38% | 1.06% |
| 2026/08/23 | 54.42% | 10.56% | 5.76% | 6.32% | 5.41% | 2.21% | 2.44% | 2.03% | 1.38% | 0.62% |
| 2026/08/24 | 59.89% | 8.64% | 5.4% | 4.54% | 4.86% | 2.04% | 1.9% | 1.51% | 1.57% | 1.41% |
| 2026/08/25 | 66.94% | 6.69% | 3.78% | 4.35% | 4.53% | 1.66% | 1.4% | 1.5% | 0.96% | 0.67% |
| 2026/08/26 | 63.63% | 7.54% | 4.53% | 4.35% | 4.24% | 1.99% | 1.55% | 1.46% | 0.83% | 0.73% |
| 2026/08/27 | 57.46% | 7.52% | 4.9% | 5.2% | 6.02% | 2.25% | 2.09% | 2.34% | 1.4% | 1.25% |
| 2026/08/28 | 55.94% | 8.13% | 5.39% | 4.66% | 6.08% | 2.33% | 1.65% | 2.2% | 1.38% | 1.34% |
| 2026/08/29 | 48.57% | 12.74% | 5.2% | 5.04% | 7.12% | 2.84% | 1.91% | 2.58% | 1.21% | 1.23% |
| 2026/08/30 | 59.48% | 8.65% | 4.28% | 4.13% | 4.56% | 2.25% | 1.81% | 2.37% | 1.22% | 1.43% |
| 2026/08/31 | 62.18% | 6.59% | 5.44% | 4.7% | 4.41% | 1.96% | 1.73% | 1.44% | 1.24% | 1.24% |
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Verizon’s spend share peaked mid-month at 65.6%, ending August strong at 62.18%. AT&T fluctuated, closing at 6.59%. Mint Mobile’s share dipped, finishing at 5.44%. Visible and Cricket Wireless saw modest gains, while Total Wireless and Tello remained steady.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 238 |
| 2026/08/02 | 237 |
| 2026/08/03 | 220 |
| 2026/08/04 | 232 |
| 2026/08/05 | 215 |
| 2026/08/06 | 199 |
| 2026/08/07 | 198 |
| 2026/08/08 | 180 |
| 2026/08/09 | 191 |
| 2026/08/10 | 209 |
| 2026/08/11 | 205 |
| 2026/08/12 | 190 |
| 2026/08/13 | 195 |
| 2026/08/14 | 205 |
| 2026/08/15 | 189 |
| 2026/08/16 | 192 |
| 2026/08/17 | 194 |
| 2026/08/18 | 188 |
| 2026/08/19 | 181 |
| 2026/08/20 | 182 |
| 2026/08/21 | 184 |
| 2026/08/22 | 173 |
| 2026/08/23 | 187 |
| 2026/08/24 | 195 |
| 2026/08/25 | 179 |
| 2026/08/26 | 170 |
| 2026/08/27 | 188 |
| 2026/08/28 | 194 |
| 2026/08/29 | 196 |
| 2026/08/30 | 202 |
| 2026/08/31 | 194 |
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August began with 238 advertisers, declining steadily to 194 by month’s end, reflecting a dynamic competitive landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Verizon.com surged with a 4.96% click share increase, while att.com dropped by 3.05%. Cricketwireless.com gained 0.75%, contrasting with t-mobile.com’s 0.61% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | verizon.com | mintmobile.com | visible.com | att.com | cricketwireless.com | totalwireless.com | boostmobile.com | assurancewireless.com | tello.com | samsung.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 31.12% | 11.39% | 6.91% | 7.18% | 5% | 2.07% | 9.44% | 1.96% | 3.02% | 1.6% |
| 2026/08/02 | 34.44% | 10.88% | 6.41% | 8.4% | 5.06% | 1.57% | 6.97% | 1.07% | 2.79% | 5.49% |
| 2026/08/03 | 37.96% | 10.27% | 5.81% | 6.44% | 4.97% | 2.28% | 9.62% | 1.2% | 1.67% | 4.5% |
| 2026/08/04 | 28.14% | 13.9% | 3.76% | 7.35% | 8.58% | 2.29% | 9.6% | 1.43% | 1.3% | 6.51% |
| 2026/08/05 | 34.46% | 11.58% | 4.09% | 7.9% | 3.07% | 2.71% | 4.2% | 2.04% | 3.24% | 4.94% |
| 2026/08/06 | 37.14% | 12.8% | 4.89% | 7.16% | 3.55% | 2.73% | 3.93% | 2.18% | 5.03% | 0.78% |
| 2026/08/07 | 37.82% | 10.44% | 7.06% | 12.25% | 4.13% | 2.97% | 2.89% | 1.72% | 4.59% | 0% |
| 2026/08/08 | 57.01% | 7.87% | 4.19% | 5.3% | 2.38% | 1.97% | 3.03% | 2.16% | 2.04% | 1.2% |
| 2026/08/09 | 48.62% | 9.97% | 4.07% | 11.79% | 3.55% | 2.66% | 2.48% | 2.44% | 2.04% | 0.67% |
| 2026/08/10 | 41.34% | 12.01% | 6.21% | 10.64% | 4.45% | 1.6% | 4.96% | 1.8% | 1.46% | 0.36% |
| 2026/08/11 | 46.26% | 11.13% | 4.57% | 9.45% | 3.55% | 2.59% | 4.45% | 1.62% | 2.04% | 0.65% |
| 2026/08/12 | 46.53% | 9.43% | 4.8% | 10.17% | 3.84% | 3.56% | 2.83% | 1.73% | 2.02% | 0.8% |
| 2026/08/13 | 41.37% | 10.7% | 4.62% | 12.41% | 2.94% | 3.51% | 2.75% | 1.88% | 2.57% | 0.76% |
| 2026/08/14 | 44% | 7.41% | 3.99% | 11.53% | 3.63% | 4.18% | 1.98% | 1.63% | 4.26% | 0.28% |
| 2026/08/15 | 49.12% | 8.37% | 5.53% | 11.59% | 3.51% | 2.84% | 2.31% | 1.19% | 2.15% | 0% |
| 2026/08/16 | 47.63% | 9.69% | 4.68% | 8.22% | 2.75% | 3.34% | 3.12% | 1.79% | 4.57% | 2.08% |
| 2026/08/17 | 55.62% | 7.74% | 3.38% | 7.98% | 3.61% | 2.92% | 2.99% | 1.28% | 3.75% | 0.33% |
| 2026/08/18 | 50.05% | 7.29% | 3.8% | 10.78% | 3.43% | 4.46% | 2.36% | 1.22% | 3.9% | 0% |
| 2026/08/19 | 54.22% | 7.77% | 3.52% | 8.34% | 4.81% | 4.88% | 3.75% | 1.38% | 2.47% | 0% |
| 2026/08/20 | 47.91% | 7.43% | 4.58% | 10.9% | 4.91% | 3.48% | 2.16% | 1.84% | 2.65% | 1.2% |
| 2026/08/21 | 46.91% | 7.35% | 6.11% | 9.87% | 5.67% | 4.26% | 1.12% | 1.59% | 3.73% | 0.22% |
| 2026/08/22 | 41.17% | 12.46% | 9.01% | 6.87% | 4.16% | 2.92% | 2.85% | 2.17% | 3.3% | 0.21% |
| 2026/08/23 | 43.43% | 13.54% | 8.45% | 8.31% | 4.39% | 2.96% | 2.87% | 1.34% | 2.4% | 0.63% |
| 2026/08/24 | 49.68% | 11.17% | 6.51% | 6.77% | 3.75% | 2.76% | 3.51% | 1.36% | 1.96% | 1.5% |
| 2026/08/25 | 55.76% | 9.67% | 5.5% | 5.57% | 4.05% | 2.46% | 2.64% | 1.38% | 1.23% | 2.78% |
| 2026/08/26 | 55.69% | 9.71% | 5.41% | 5.88% | 3.58% | 2.73% | 1.76% | 1.44% | 1.02% | 3.4% |
| 2026/08/27 | 48.69% | 9.74% | 6.44% | 5.92% | 5.07% | 3.09% | 3.01% | 1.03% | 1.64% | 2.38% |
| 2026/08/28 | 45.92% | 11.02% | 6.03% | 6.12% | 6.12% | 3.26% | 2.81% | 1.32% | 1.12% | 0.62% |
| 2026/08/29 | 40.49% | 11.43% | 7.42% | 9.91% | 6.08% | 3.72% | 2.23% | 1.26% | 1.46% | 0.4% |
| 2026/08/30 | 50.24% | 8.62% | 5.27% | 7.27% | 4.27% | 3.13% | 1.91% | 1.79% | 1.49% | 1.82% |
| 2026/08/31 | 50.9% | 11.71% | 6.51% | 5.25% | 3.95% | 2.78% | 2.15% | 1.71% | 1.53% | 1.27% |
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Verizon’s impression share surged mid-month, peaking at 57.01% on August 8, 2026. Mint Mobile fluctuated, ending at 11.71%. Visible and AT&T showed moderate variations, while Samsung’s share was minimal, closing at 1.27%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Telecommunications Wireless Services August 2026 Report
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Data within the US Telecommunications Wireless Services August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Telecommunications Wireless Services August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Telecommunications Wireless Services August 2026 Report aggregates data from across both device types and Google Shopping.
The US Telecommunications Wireless Services August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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